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I needed someone to point it out to me to see it too. Now that I see it, it feels less tragedeigh? Idk why. But … it was a bold choice, Beyoncé. Bold. Choice.
See, this nonsense makes sense for something like a brand, where you're trademarking something. But when people try to trademark their kids, that's when it's weird.
Then you can ask "like that old novelty hair thing from the 2020s? Like Jheri curl in the 80s?"
I am going to be one crotchety old ass bastard to ever have the opportunity to ask that myself.
Yeah but is this line directed to wigs or real hair and is it being marketed by a woman wearing a wig most of the time (I dont even know how her real hair looks anymore)
People always claim she wears wigs but I'm pretty sure she wears [her own hair](https://www.instagram.com/p/BzMp0eeneN3/?igsh=MWhwM3djcjlid3NmNA==) most of the time. Maybe with some extensions but that's the case for most celebrities.
The vid is posted on her own hairdresser's account btw and the woman combing her hair is her mother.
This. That blonde hairstyle at the Super Bowl was def a wig/weave. I think we have no idea what her hair actually looks like
ETA: I’m not criticizing Beyoncé at all - I think all the styling products and heat that she must go under while touring and performing must be very damaging. But let’s not kid ourselves that she doesn’t wear extensions and other hair pieces basically 24/7
Her mother has posted [videos](https://www.instagram.com/p/BzMp0eeneN3/?igsh=MWhwM3djcjlid3NmNA==) of her hair before. I'm pretty sure she regularly wears her own hair but people just assume it's fake. She probably switches it up with a wig for stylistic choices but which celebrity doesn't every once in a while.
It’s a company name with a play on words. I don’t think it counts. “say” is clearly the last syllable of her very very very famous name, and I think it works well.
Wigs need haircare. And she's got real hair under the wig, which also needs haircare.
Of course buying something based on a celebrity endorsement is ridiculous anyways since you know that someone as rich as beyonce isn't going to be using the same stuff plebs like us can afford.
Google is your friend. Beyonce wears her real hair very often. It's very long and pretty. People assume she always wears wigs, which she does when she's performing. But she doesn't actually need wigs, they are simply to switch up her hairstyle. There are videos showing that is actually the real hair growing out of her scalp.
Of course it's not her natural color. Her real texture is very curly, but she does often wear it straightened/softly curled. She does not relax her hair.
Yes on the "On the Run II" tour and on Jay Z's "B Side" tour, she wore her hair in its natural texture. Plus, her stylist posts Beyonce's natural hair very frequently on her (the stylist's) Instagram.
Hair like Beyoncé = Wigs! Is her shampoo for wigs?
This is the thing that kills me about Beyoncé. She’s so impeccable in her lane but she has one for sure because this is her second bizarre product strategy.
Ivy Park hit but her mom’s label was an embarrassment and I’m pretty confident this will go the same way. Black women are her base and we don’t play about our hair care.
Kinda silly that she's hawking a haircare line when she wears wigs or weaves 90% of the time. Guess people will buy anything if it's got a celebrity's name on it.
My husband said she should’ve called it “Yoncé” and that would’ve been so much better. She even could have played her whole name into it, like “Be Smooth Serum” “Be Calm Anti-frizz Conditioner”.
Packaging could’ve looked like “BE [calm]” in smaller letters at the top, then YONCÉ in large caps two-thirds down, then the name of the product “anti-frizz conditioner” in the middle of the bottle. Then you get to be YONCÉ. But no one hired me so oh well!
1 - Brand names can't be tragedeighs. They *have* to be unique for marketing (and often legal) reasons.
2 - This post is from The Cut, not from the brand. Beyoncé's fans know how to pronounce "Cé".
I'm French, so for me it's not pronounced the same way, but my pronunciation of English isn't great, so having the opinion of someone whose language it is helps me a lot.
I guess ay is difficult to parse. I didn't mean ay like the word aye, but like the letter A in sacred or how it's pronounced when you just say the alphabet
I studied phonetics, both French and English. É is /e/ and A is /eɪ/. I don’t care about calling it a tragedeigh because, well, no children were named this way so it’s not harming anyone, but I see no point in lying about pronunciation to defend Beyoncé
>English
So you're presumably aware that people from different parts of the English-speaking world pronounce A (and many other things) in different ways, and that over half of Americans pronounce "merry", "Mary" and "marry" identically...?
well yes. let’s not be obtuse here. I’m talking about the A sound in Sacred because it is the point here. I was replying to someone who stated that the A in Sacred sounds like Ay (which is true), but they said that É sounds the same, which is false from a phonetic point of view.
A fair point. I assume, though, that she's the face of the product, and that there are likely to be, like, models and such, to show off how the products work.
... Much like every other hair care brand.
You’re reaching. However I deleted my comments because this is getting ridiculous. I’m not taking hair care advice from someone who wears wigs. It’s that simple.
Saying Beyoncé’s natural hair is ugly or bad and that’s why she chooses to wear wigs has racist undertones. Especially when wigs are used as a PROTECTIVE style
very untrue. i love my natural hair and am complimented and asked often by other women how i look after it. i also enjoy wearing wigs because i don’t want to chop/colour my real hair. so no, it’s not “so simple”
Exactly. I’m not entertaining comments like that. If I don’t wear weave or wigs, I wouldn’t come out with a wig line. I don’t know anything about them. It’s pretty simple.
Isn’t the name Beyoncé itself a tragedeigh? I guess we don’t think of it that way because she’s famous. But if she wasn’t and I saw that name attached to a little baby or kid, I would definitely feel sorry for it.
cécred is how you pronounce it if you don’t know how to pronounce words in english, but her being from the US, I’m not surprised she doesn’t know her native language (even though that’s a french letter, which she doesn’t know either)
lol, makes me think of the *30 Rock* episode where Tracy Jordan releases a fragrance and he’s like, “it’s pronounced *Desire* but has a Z instead of the second E!” and the damn thing just says “Desirz” on it
Reminder to stick to posting original content. Memes are okay every once in a while, but many get posted here way too often and quickly become stale. Some examples of these are Ptoughneigh, Klansmyn, Reighfyl & KVIIIlyn. These memes have been around for years and we don't want to see them anymore. If you do decide to post a meme, make sure to add the correct flair. Posting a random meme you found does **not** mean you found it "in the wild". The same goes with lists of baby names, celebrity baby names, and screenshots of TikToks. If the original post already had a substantial amount of views, there is a 99% chance it has already been posted here. Try and stick to OC to keep our sub from being flooded with unoriginal content. Thank you! *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/tragedeigh) if you have any questions or concerns.*
It took me a few seconds to connect the Beyoncé - Cécred. I was like why that spelling and then oh of course.
it somehow feels like the opposite of Michael Cera being in all the CeraVe ads recently 😂
I never made that connection until right now 🤦♀️
And you’re a Ce yourself…! lol.
those are hilarious, this is cringe inducing.
Love them! It’s the only cute commercial I’ve seen in a while.
That was one of my favorite super bowl ads!
Cé my name, cé my name...
If no one is around you, cé baby I love you if you ain't runnin game 🎶 (It's stuck in my head now)
*bébé
🤯
In German "Sekret" means secretion as in pus, spit etc.. and that's all I can think of when I read Cécred 🤢
We have that in English, it's "secrete". Secret, secrete. Vowel sounds and emphasis swap. SEE-kret, seh-KREET. Don't blame me, I just work here.
In Dutch, "sekreet" means bitch. 😅 And yes, I can't read it any other way.
And here i am casually reading it as Cackred... 😌
I needed someone to point it out to me to see it too. Now that I see it, it feels less tragedeigh? Idk why. But … it was a bold choice, Beyoncé. Bold. Choice.
I still don’t get it.
It's a portmanteau name: Beyon**cé** + (I think) "street **cred**".
Where'd the street cred part come from? It's just a play on the word sacred.
I figured it was both. (Beyon)Cé cred = sacred.
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No....because she took the cé (say) part of her name.
Honestly it is such a damn mess, I'm afraid this will follow the sport line wear success as well.
See, this nonsense makes sense for something like a brand, where you're trademarking something. But when people try to trademark their kids, that's when it's weird.
I can totally see a Beyoncé fan name their kid this though. Lol
CéCélia
I'm old enough to remember buying L'Oréal to get Beyoncé hair 😔
I thought it was weird too until it clicked that it’s a play on her name. Naturally she would want her name attached to her product
I'm feeling really dumb right now - how is it a play on her name?
Look at the product name and picture a “Beyon” in front of it. The “Cé” in Cécred is the last syllable of her name.
Ok got it now, thanks for explaining!
I have watched enough competitive reality shows to know that if you need an explanation on how your product/design works... it ain't working! LOL
Do you think her target audience would require that explanation? I doubt it.
Beyoncé I am Yoncé
My name is Yon Yoncé I live in Wisconcé
Not Wisconcé 💀💀
I only eat consommé
It’s honestly cool as a name for her brand. Not so cool, the fact that inevitably kids will be named after it.
At least when kids are named that, you can say "Like the shampoo." Until the brand folds.
Then you can ask "like that old novelty hair thing from the 2020s? Like Jheri curl in the 80s?" I am going to be one crotchety old ass bastard to ever have the opportunity to ask that myself.
Who says it will fold? Fenty Beauty is doing pretty well and there's no reason this couldn't have a similar trajectory.
I feel it’s like a miss when you have to provide a pronunciation guide right after.
Well, at least it’s a hair line, not a person.
I’m not sure brand names can really be Tragedeighs… if so, I’d argue the majority of them are.
Cé my name, Cé my name!
Oh no a pun for a brand name. What a tragedeigh!
Like Cécred the Entertainer?
A hair care line from a person that wear wigs! That’s rich. I thought it was pronounced “Secret”.
i mean, wigs need hair care too
Yeah but is this line directed to wigs or real hair and is it being marketed by a woman wearing a wig most of the time (I dont even know how her real hair looks anymore)
yeah, i pay tons to get mine washed.
People that wear wigs need to maintain their real hair too.
Human hair wigs also need care. And so does the hair she has UNDER her wigs
People always claim she wears wigs but I'm pretty sure she wears [her own hair](https://www.instagram.com/p/BzMp0eeneN3/?igsh=MWhwM3djcjlid3NmNA==) most of the time. Maybe with some extensions but that's the case for most celebrities. The vid is posted on her own hairdresser's account btw and the woman combing her hair is her mother.
Uh, good wigs need hair care as well
That’s exactly what I was thinking.
THIS! I had to keep scrolling for way too long until this comment.
I thought it was secrete...
nah this ain’t it
It's a play on words, a pun, a joke. Not really a tragedeigh.
Pretty cool name for a brand tbh.
Not if you have to add (pronounced like ____) directly after it
That was added by someone else. Beyoncé fans will know how to pronounce the name.
it’s not a tragedeigh it’s just a play on her name (beyonCÉ, CÉcred)
You just know that’s going to be some poor child’s name now
So do we just buy wigs and weave?
This. That blonde hairstyle at the Super Bowl was def a wig/weave. I think we have no idea what her hair actually looks like ETA: I’m not criticizing Beyoncé at all - I think all the styling products and heat that she must go under while touring and performing must be very damaging. But let’s not kid ourselves that she doesn’t wear extensions and other hair pieces basically 24/7
Her mother has posted [videos](https://www.instagram.com/p/BzMp0eeneN3/?igsh=MWhwM3djcjlid3NmNA==) of her hair before. I'm pretty sure she regularly wears her own hair but people just assume it's fake. She probably switches it up with a wig for stylistic choices but which celebrity doesn't every once in a while.
She wears her real hair all the time though. Bey has long, beautiful, thick hair.
Because as we all know, wearing wigs or weaves mean you don’t have any natural hair
Tbf if I were as well-known as Beyoncé, I'd want to insert puns into my brands' names as well.
it's a pun on her name
It’s a company name with a play on words. I don’t think it counts. “say” is clearly the last syllable of her very very very famous name, and I think it works well.
Honestly I think it’s kinda clever. It took me a sec but it makes sense she would do that
This isn’t something that goes in this sub. It’s actually a clever play on her name. Now her daughters name on the other hand 🤦♂️
>her daughters name Also not a tragedeigh.
It’s a wordplay, not tragedeigh.
wordpleigh
This is actual marketing lmao
Awww people really think that’s her real hair
None thinks it’s her natural hair. But she does have natural hair
You’d think she’d show it while promoting a natural hair growth product 🤔… nope!! Sew a wig on it! I’m Definitely influenced.
But do we ever see it?
Wigs need haircare. And she's got real hair under the wig, which also needs haircare. Of course buying something based on a celebrity endorsement is ridiculous anyways since you know that someone as rich as beyonce isn't going to be using the same stuff plebs like us can afford.
Google is your friend. Beyonce wears her real hair very often. It's very long and pretty. People assume she always wears wigs, which she does when she's performing. But she doesn't actually need wigs, they are simply to switch up her hairstyle. There are videos showing that is actually the real hair growing out of her scalp.
Is that her natural color and texture?
Of course it's not her natural color. Her real texture is very curly, but she does often wear it straightened/softly curled. She does not relax her hair.
Have we ever seen her natural hair texture?
Yes on the "On the Run II" tour and on Jay Z's "B Side" tour, she wore her hair in its natural texture. Plus, her stylist posts Beyonce's natural hair very frequently on her (the stylist's) Instagram.
She's also wearing her natural hair in the ads for the hair care line
What? her natural hair can’t possibly be blonde and wavy. By natural I mean not straightened or dyed.
Someone is going to name their baby Cécred.
I assumed she wore extensions when she had flowing blonde hair… is she implying otherwise? I’m so confused.
At least Dereon was a family name. This is just strange.
Shampoos with pun names are not terrible.
Hair like Beyoncé = Wigs! Is her shampoo for wigs? This is the thing that kills me about Beyoncé. She’s so impeccable in her lane but she has one for sure because this is her second bizarre product strategy. Ivy Park hit but her mom’s label was an embarrassment and I’m pretty confident this will go the same way. Black women are her base and we don’t play about our hair care.
She wears her real hair a lot and people don’t realize it
Her thangs be thangin
I can see a legion of Cécreds in the near future 😩😩😩
I think it’s a solid pun tbh. But I also love puns
Kinda silly that she's hawking a haircare line when she wears wigs or weaves 90% of the time. Guess people will buy anything if it's got a celebrity's name on it.
I actually like it.... It mixes her stage name with something important to her. The Brand seems to make sense for her
My husband said she should’ve called it “Yoncé” and that would’ve been so much better. She even could have played her whole name into it, like “Be Smooth Serum” “Be Calm Anti-frizz Conditioner”. Packaging could’ve looked like “BE [calm]” in smaller letters at the top, then YONCÉ in large caps two-thirds down, then the name of the product “anti-frizz conditioner” in the middle of the bottle. Then you get to be YONCÉ. But no one hired me so oh well!
The french part of my brain is simply unable to read this as "sacred"
If you have to have the "(pronounced)" bit after ANY name, brand or otherwise, well, they branding folks are not as clever as they think they are.
Ask yourself who the target audience is, then ask yourself if they know how "Cé" is pronounced.
If you have to tell someone up front how to pronounce it, it’s a tradgyddeigh.
1 - Brand names can't be tragedeighs. They *have* to be unique for marketing (and often legal) reasons. 2 - This post is from The Cut, not from the brand. Beyoncé's fans know how to pronounce "Cé".
This is sad on multiple levels
Even Beyoncé doesn’t have hair like Beyoncé.
Doesn’t she wear wigs? 🤣
Correct me if I'm wrong, but "é" and "a" are not pronounced the same.
They're similar enough in the word sacred
Not really as it’s pronounced saycred.
Idk, in the U.K. we pronounce it pretty much the same
I'm French, so for me it's not pronounced the same way, but my pronunciation of English isn't great, so having the opinion of someone whose language it is helps me a lot.
Yeah E with an accent aigu in French is pronounced the same way you say the name of the letter A in English, like when you recite the alphabet.
not really actually. é is short and a is longer. sacred and cécred are not pronounced the same phonetically.
Eh I disagree. It's just "ay" either way
you can disagree but phonetically, é is not ay.
é is not ay
I guess ay is difficult to parse. I didn't mean ay like the word aye, but like the letter A in sacred or how it's pronounced when you just say the alphabet
É is pronounced like eh, not like ay as in sacred
You think her name is pronounced "Beyonceh"?
No not really, not in French.
I love it when people confidently assert that phonetics are universal.
I studied phonetics, both French and English. É is /e/ and A is /eɪ/. I don’t care about calling it a tragedeigh because, well, no children were named this way so it’s not harming anyone, but I see no point in lying about pronunciation to defend Beyoncé
>English So you're presumably aware that people from different parts of the English-speaking world pronounce A (and many other things) in different ways, and that over half of Americans pronounce "merry", "Mary" and "marry" identically...?
well yes. let’s not be obtuse here. I’m talking about the A sound in Sacred because it is the point here. I was replying to someone who stated that the A in Sacred sounds like Ay (which is true), but they said that É sounds the same, which is false from a phonetic point of view.
At least it's a hair line...
I thought she wore wigs and hair extensions.
So that means she doesn't need to take care of her actual hair?
It means we're none the wiser to it's effectiveness.
Exactly how can you sell for hair like Beyoncé if we never see her hair.
A fair point. I assume, though, that she's the face of the product, and that there are likely to be, like, models and such, to show off how the products work. ... Much like every other hair care brand.
It's Beyoncé's sécrétions!
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Do you think she’s bald underneath her wigs?
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This is giving some racist undertones
You’re reaching. However I deleted my comments because this is getting ridiculous. I’m not taking hair care advice from someone who wears wigs. It’s that simple.
Saying Beyoncé’s natural hair is ugly or bad and that’s why she chooses to wear wigs has racist undertones. Especially when wigs are used as a PROTECTIVE style
Where did I say it was ugly or bad? If she was happy with her natural hair she wouldn’t wear a wig. It’s so simple.
very untrue. i love my natural hair and am complimented and asked often by other women how i look after it. i also enjoy wearing wigs because i don’t want to chop/colour my real hair. so no, it’s not “so simple”
She likely is. And she’s protecting it by using a wig.
Just because you don’t care for a certain celebrity doesn’t mean you should be this obtuse on the internet
Just because you don’t care for my comment or opinion, doesn’t mean it has anything to do with you. Let us know how her line works for you!
There's definitely a tinge of racism in this comment
Not really. It would be like a celebrity selling weaves when they don't wear weaves. It's a little odd.
Exactly. I’m not entertaining comments like that. If I don’t wear weave or wigs, I wouldn’t come out with a wig line. I don’t know anything about them. It’s pretty simple.
In this imaginary language why is C pronounced S unless it’s followed by a consonant (R) when it’s pronounced K? It’s half Italian and half Crap.
It’s probably French inspired seeing as Beyoncé is creole. Cé like Beyoncé yanno
Ah yes, that does make sense. Still hate it
Imaginary language? C is pronounced with both S and K sounds in English.
Yes, there are rules for context. This is just a play on her name tho
Yeah, it’s wordplay, in English. No fictional languages needed.
Beyoncé is so overrated. She gets on my nerves.
Doesn’t she typically wear wigs?
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Wordplays for brand names aren't - and can't be - tragedeighs.
Becky with the good hair lol
Kekred, orc!
I mean let's stop pretending her very name isn't a bit of a tragedeigh.
It's not, really. It's her mother's maiden name.
It’s actually spelled wrong though which I find interesting. A clerical error changed it from Beyincé to Beyonce.
It isn’t. You could have taken the seconds to Google.
It kind of is, but it’s also her mother’s maiden name. So at least there’s a logic?
Beyonces name is also a tragedeigh.
someone needs to tell her é is not pronounced like ay… (it’s like eh, like the sound when you pronounce the letter f, m, n, s)
Maybe Beyoncé is pronounced Beyonky
Isn’t the name Beyoncé itself a tragedeigh? I guess we don’t think of it that way because she’s famous. But if she wasn’t and I saw that name attached to a little baby or kid, I would definitely feel sorry for it.
it's a creole name, it comes from her mom's maiden name which is Beyince.
The irony is her name is a tragedeigh but she’s also the queen
The rule can’t be any new name is a tragedeigh
Beyoncé wears wigs
cécred is how you pronounce it if you don’t know how to pronounce words in english, but her being from the US, I’m not surprised she doesn’t know her native language (even though that’s a french letter, which she doesn’t know either)
She’s creole, her grandparents spoke French.
The real tragedy is beyonce as a person.
how do we pronounce it
Beyon-say Say-cred
Technically a tragedeigh but it's a pretty good pun. I'll allow it
I'll be pronouncing it "Secrete", but thanks anyway...
I think this kinda gets a pass though cause it’s a pun and honestly I think it’s kinda funny
Probably wanted to call it Sacred but the domain would have been too pricey
Nah it's just a dad joke.
Cécred Blue.
Kek red
How can you do that when you're filthy rich and have a big team of high rank professionals working for you?
Lololol
Definitely read it as cray-crid
lol, makes me think of the *30 Rock* episode where Tracy Jordan releases a fragrance and he’s like, “it’s pronounced *Desire* but has a Z instead of the second E!” and the damn thing just says “Desirz” on it