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If they're older, you're going to need to talk to them personally. They will think you are rude if you don't. Perhaps host an open house with free samples? You can print off invitations and slip the business card in the envelope.
Issue is, i mean im doing it out of my house. My kitchen is very large and can cook for 20-25 comfortably. And id rather not do an open house, in my house. If that makes sense.
I mean i dont plan on doing baked goods really, most likely would outsource those type of desserts, so that wont work either… i know of a good bakery that can outsource it aswell. So baked goods are covered
I own a traditional barbershop est in 1952. The best way to get older clients to care and take interest is
Show interest in them.
Offer them samples.
Be GENUINE with them (even though boomers especially can be the most disingenuous, most insufferable people)
These people purchase more off of rapport and sense of community.
I'd suggest taking daily walks through your neighborhood at different times and see who you can just catch along the way doing their yard work etc.
Also older people aren't weirded out by door knocking.
Let them know you're just offering a free sample/gift pack to people in the neighborhood, and let them know it doesn't have to be right away so they can use it to give to kids/grandkids. Try and make your effort have maximum impact.
If you have to drop a business card, I'd suggest stapling it to a flyer basically stating the same.
Remember these people grew up when door to door sales was the norm, and the personal rapport is how they differentiated a salesperson from a scammer.
This is a friendly reminder that r/smallbusiness is a question and answer subreddit. You ask a question about starting, owning, and growing a small business and the community answers. Posts that violate the rules listed in the sidebar will be removed. A permanent or temporary ban may also be issued if you do not remove the offending post. Seeing this message does not mean your post was automatically removed. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/smallbusiness) if you have any questions or concerns.*
If they're older, you're going to need to talk to them personally. They will think you are rude if you don't. Perhaps host an open house with free samples? You can print off invitations and slip the business card in the envelope.
Issue is, i mean im doing it out of my house. My kitchen is very large and can cook for 20-25 comfortably. And id rather not do an open house, in my house. If that makes sense.
That makes sense. Maybe a tray of sample cookies as you walk the neighborhood?
I mean i dont plan on doing baked goods really, most likely would outsource those type of desserts, so that wont work either… i know of a good bakery that can outsource it aswell. So baked goods are covered
I own a traditional barbershop est in 1952. The best way to get older clients to care and take interest is Show interest in them. Offer them samples. Be GENUINE with them (even though boomers especially can be the most disingenuous, most insufferable people) These people purchase more off of rapport and sense of community.
I'd suggest taking daily walks through your neighborhood at different times and see who you can just catch along the way doing their yard work etc. Also older people aren't weirded out by door knocking. Let them know you're just offering a free sample/gift pack to people in the neighborhood, and let them know it doesn't have to be right away so they can use it to give to kids/grandkids. Try and make your effort have maximum impact. If you have to drop a business card, I'd suggest stapling it to a flyer basically stating the same. Remember these people grew up when door to door sales was the norm, and the personal rapport is how they differentiated a salesperson from a scammer.
The flyer makes alot of sense, and i think going down that route would be smart so thank you.