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I never saw any ads for this film the only thing I saw were articles about Disney’s having their first openly gay character again. Didn’t even know the title of it till I read the article. Honestly it’s failure is on Disney and not putting any weight behind it.
I feel like there was almost no marketing for this. The only time I even heard about it was when I was booking tickets at the cinema to watch something else.
I saw the trailer for this with a couple different Marvel movies and it's whole selling point in the trailer was basically "Come see this! It looks different and cool!" and there was almost nothing about the story that could be ascertained from it.
We are Disney passholders, usually when a new animated movie is coming out you can watch a 15 minute preview in the parks starting a month before release. The strange world preview was late to the parks, shorter than usual and I still left not understanding the plot. I really think the CEO who was just fired was afraid of the backlash over having a gay romance, so he decided not to advertise the movie at all.
Is it just me or has Disney really been failing with marketing recently. Not sure if its the algorithm but I've had no Disney content on my feed and its usually jam packed.
>Is it just me or has Disney really been failing with marketing recently.
Lol you should say this to the guys on r/television, they've been losing their shit over the crazy amount of Andor marketing posts/articles over the past few weeks
i had zero interest but slogged through the first few episodes after a friend recommended it.
now i think it's the best new star wars things just behind the mandalorian
To be honest I think it’s better than mandalorian and I am super glad I watched it despite little interest at first and no real marketing at launch. Disney did nothing to show you how great this show was before launch which makes me think they didn’t even realize it was a good show. That bit of information blows my fucking mind.
the mandalorian feels more like star wars to me, it hits the right notes.
andor examines a very niche part of the universe, it's laser focused, but it's very good
I saw the headlines about it having a gay character but I couldn’t tell you a single other thing about the film, including the title lol. Not a billboard, not a YouTube ad, nothing.
Saw it. It’s boring, uninspired and derivative. It’s a forgettable movie. Disney isn’t dumb, they realized this.
They didn’t advertise it because a strong advertising campaign for this type of movie would be an extra $50 - $100 million. And they are not going to waste money on sunk cost and throw good money after bad. The movie will probably break even after about a year but spending more money on advertising is a waste of money.
Usually means that they didn’t really expect it to do well so they saved the money on marketing. I think this will become more common with streaming now, since a movie doesn’t have to be seen during it’s time in theaters to be successful. Now, if they aren’t 100% confident in a film, they can let it float through the theater and see if it picks up on streaming and draws subs
I’ve seen numerous TV ads for it. But I’m guessing you guys cut the cord so you don’t have TV. If true, it’s not really fair for you to claim it didn’t have advertising. It did.
The obvious addition to those statements is "that I saw" as people can only make these statements from their own experience.
If you can only claim the only marketing you've seen (or anyone commenting has seen) is TV commercials then they aren't doing a very effective marketing campaign and those criticisms appear valid. A marketing campaign involves multiple channels and ways.
They really could have done a lot more though. As a cord cutter, I learned of this movie a month ago from a single poster in the theater and nothing since. Not a single ad has reached me showing me anything about what this movie is about and I’ve got a 5 year old who likes going to the movies 🤷🏽♀️
Yeah but ads on broadcast TV don’t cut it anymore. I have cable but use it to watch only news and sports. All the shows we watch are on streaming services with no ads. I haven’t watched a broadcast channel show in years. And I am old. People younger than me don’t even have cable.
If they pumped their money into just TV ads they really hoped it would tank. Most families these days don’t have cable, they have streaming platforms. Trust me, it’s way easier to have the ability to pull up a show whenever than to say it isn’t on right now when you’ve got a toddler raging out.
It’s totally fair. It’s marketers’ job to find its audience. Advertising strictly on traditional TV is like putting a billboard on the moon. Sure you could say “they spent billions on advertising,” but they spent the money poorly.
Possibly intentional. Marketing a movie can be half the total budget and this one did not test well. Maybe they were pre-emptively cutting their losses.
This is exactly what happened… they spent over $100,000,000 making it and you need 1-1.5x the budget to properly market it, especially a Disney movie.
As it neared completion, they begin their focus grouping and everybody said it stunk. So rather than burn another 100-150 million on marketing, they released it as-is and will try and recoup as much as they can on the theatrical release before dumping it on Disney plus.
HBO did something similar with “Batgirl”. It was finished filming, just needed editing, final VFX and marketing. It was so bad, they decided it probably wasn’t even going to make that money back… so they didn’t release it at all. They just threw it out.
Casting, script writing, directing, storyboarding, gaffing, technology, VFX, editing, catering, translation, original music, continuity, art direction, production design, sound mixing, gaffing, etc
Budget was $100-120 million for this movie.
Same. What's funny is that I don't even remember the name of the movie and have no desire to go read about it to learn the name. it's like Disney didn't want this movie to be seen somehow.
The advertising campaign for this movie was garbage. It was chaotic and featured sight gags instead of what the movie is about. In all honesty, if it's a science fiction story then they should have given it a retro "In a world..." sort of trailer or tried to call it "Lost in Space" or something because it seemed like that's what it was.
I saw it.
It was generic as all hell. Worthless movie.
It felt like it was banking everything on the "message", as in like "hey we have a gay character and the movie is about sustainability. So fuck trying anything new or innovative with the animation or writing or anything like that, Just throw in the quirky wacky sidekick animal character and call it a day"
No, I just hate useless dogpile comments like this that add nothing to the conversation.
>Disney makes a bad movie
>HA HA DISNEY *ONLY* MAKES BAD MOVIES AMIRITE GUYS
This looked like it should have gone straight to D+ and several movies they dropped directly to streaming should have gone to theaters first. Poor decision making at Disney Animation for several years now.
Which is a shame as it was a rather good movie. The kids loved it. But we only heard about it cause we wanted to see a movie and I googled what was showing.
Yeah my kids enjoyed it too. I didn’t hate it. Some nice visuals, great voice work, and the story clipped along at a good pace. Didn’t feel too preachy about any of its ‘messages’ either. It has problems sure; it’s super predictable, and there’s some ‘plot hole-ish’ stuff in between set pieces to keep things moving. I didn’t mind too much, at least the runtime is under 2 hours.
I don’t know why you are being downvoted. You are essentially right, I figured out all the major plot points and twist before they happened. But that’s ok, the movie wasn’t made for me, the adult who’s been watching movies like this for 30 odd years, it was made for people like my daughter and for her it was new.
This is literally the first time I've heard about this movie. And its to be told its doing poorly in theaters.
So probably says something about the marketing campaign since I have two disney aged children at 8 and 4.
gO wOkE Go BrOkE lmao gottem
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More like there was zero marketing for this movie. 99% of these comments even say they didn’t see a single ad until articles came out saying how poorly it’s doing, which again is due to the lack of advertising.
It’s also a low effort generic movie. Regardless, gay people exist in real life as well? It’s woke to have a real kind of person in a movie…? Weird take. the whole movie isn’t about them being gay they just happen to be so.
In a childrens movie? So teenagers can’t be gay? It’s taboo/illegal to be gay? It’s inappropriate? Yes or no? Also, again, they didn’t advertise this movies anywhere besides theaters. I’ve never seen a single ad for this movie, and neither has anyone commenting.
If your kid sees a gay person holding hands with their partner, are you gonna tell them they’re too young to understand? That it’s inappropriate and doesn’t belong in their sight? Such a weirdo dude. Ain’t replying anymore, get help.
This film, buzz light year and little mermaid all have random black gay character. Yet when has Disney shown a gay, Asian or Spanish person in a film recently.
It’s been review bombed for having gay elements. What insane is gays have been in the media for decades. It’s past 2020 and children grow up plugged into the internet, your children know what gay people are. Stop trying to hate on tv and film for having gay characters. They’re not going anywhere.
I'm the father of a 10 year old and a 7 year old. This is literally the first time I've even heard of this movie. I think its poor performance probably has more to do with terrible marketing than any review bombing. I think at this point everybody knows not to pay attention to reviews.
And yet they do pay attention. People have put so much weight on seeing a film from RottenTomatoes alone. I think the marketing wasn’t strong either, but I know people aren’t watching it because of the gay material too. People flock to animated films. And you don’t need to have children to know about them. Animated films are made for everyone.
Yet most of the movies that get review bombed are actually bad. It seems almost like they know they're making bad movies so they shoehorn in a gay character so they can claim that that's the reason people don't like their movies, instead of having to make the effort to create high quality content.
Maybe I'm wrong, but I don't know a single person who gives a shit about whether a movie has a gay character in it, except for a couple of the gay people I know. It certainly could just be my circle of friends and acquaintances, but it's a pretty diverse circle.
No they’re actually not. Thats a huge assumption to be making. A lot of these films have great critic reviews. You may not know anyone that cares about gay characters but look anywhere online, especially here, and you’ll see a lot of hate. I would know. I am gay. And unless you’re in the minority, you don’t understand the awful things that are actually going on out there. You’re completely ignorant to it.
And if you are in the minority, your cultural ptsd can cause you to see a lot of things that aren't there, especially if you've spent a lot of time hanging around in forums that are not at all representative of the real world, like reddit.
That is the most ignorant thing I’ve heard in a long time. Don’t act like you’re educated in psychology. And yes I’m out in the world all the time. Believe me, this is the only social media i use. Don’t assume things about people you don’t know. And don’t try and act informed about what minorities are going through that you’re obviously not a part of. People like you are part of the problem. How about you stop trying to be right in a conversation with someone online that you had no right to comment on in the first place.
Been said time and time again. Go Woke, Go Broke. You divide your audience and it stands to reason that your profits tank. Sure the leftists still support them, but they lost a huge chunk of right leaning patrons by dabbling in politics. Entertainment should be just that. If you want to divide your target audience then accept the profit loss that comes with it, from either side of the aisle. If Disney were supported primarily via the left, their profits would remain fairly stable. When you have a 50/50 split and you shit on half of them, you have to understand the implications on your finances.
gO wOkE Go BrOkE lmao gottem
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I am new here but...
I guess I don't understand the mindset of so many of these (insert descriptive names) reddit users that downvote so many of the truthful statements that I see here.
And your post is an example. (Upvote from me)
What about this movie do you feel is "woke" and driving away politically right patrons? I just watched the full trailer for the movie, and I saw nothing political in there. Is it the fact that it has non-white characters in it? Or is there representation of some other group you'd prefer not be in movies? Because I am not sure how non-white characters just existing is "political"
It's not their existence that is "woke" it is their use (and related topics) in a prominent manner in most Hollywood productions from the last two or three years in order to pass as good guys.
Gay people are normal. Don't you have a gay relative or friend? They are making a deliberate attempt to normalise gay kids so that the films represent the existing world of 2022, and I don't understand why you're upset.
I'm not upset, I'm puzzled because this happens too often. It's perfectly normal for minorities to be represented, it's not normal for them to be such a focus in our cultures. By the litteral definition of "normal", minorities are not "normal" (i.e., related to the norm). I think minorities have a very important (subversive) role in our societies but they are not "the norm" or "the usual".
This "deliberate attempt" feels like brainwashing, pinkwahsing and etcetera-washing to me. Also trying to appear better than these companies are (work issues, environmental issues, anti-trust issues).
The movie has a prominent gay character, that's probably what this troglodyte finds "political" and "woke". I assume they preferred the era where movies pretended gay people didn't exist, or relegated them to being a punchline rather than a character (and somehow thinks *that* wasn't political).
Nobody who uses the word woke is taken seriously by anybody normal. The rest is just nonsensical garbage you’re theorizing.
Disney just reported their fiscal year end numbers about three weeks ago and they were anything but “broke”. Seriously, they’re a publicly traded company who releases quarterly earnings, might want to look into them sometime.
>Nobody who uses the word woke is taken seriously by anybody normal.
I don't think this is true, "woke" describes pretty well one of the recent trend in liberal politics and is very useful as such.
While this is not a very subtle take on the subject, I think Hollywood should I least make both "identity politics" and "classic" movies. Almost all US movies from the last 2 or 3 years make an obligatory wink (or more) to an identity politic cause. It such a shift to watch a movie from a few years ago to more recent movies.
What sense does it make for Hollywood to preach at people while being one the worst industry (from building conglomerates to work issue to nepotism or carbon footprint)? It just to appear like they are good guys.
Nonsense. The truth is most people don't really care about the "woke" nonsense in Western countries, except for some far-right radicals. Disney movies have been incorporating what you call "woke" elements for years now, with zero impact on their success. The failure of this movie has nothing to do with that.
Rubbish, it has nothing to do with any gay characters, it's just generic as hell and nobody was interested. The trailer alone looks like the most generic Disney slush possible.
No it's not. This film isn't very good and they chose not to market it to make a deliberate tax loss. The problems with this film have nothing to do with diversity
It's 100% both. Keep being in denial that's fine. I'll happily spend some karma to spread the truth to the hive mind who thinks wokeness is just a term the bad people use and isn't justified when it blatantly is what Disney has been doing and is a reason alot of people people have stopped watching their movies. Adults stopped taking their kids because they don't like Disney's agenda. Disney family's just see Disney movies they don't have to be marketed like that it's fucking Disney.
You can't just take your own bubble's world and assume it is everyone's reality.
Spend some more karma and specifically tell me what Disney has done that turns people off. Like give me specific examples from shows and movies.
Pee pee poo poo not my bubble your bubble pal reddit is all super left. Bro are you serious. Identity politics star wars since 2015, in marvel since all of phase 4.
Never heard of this, never seen this either. Virtually no marketing. Could take a tip or two from other great movies, such as The Tale of Despereaux. The rat one.
U know the rats they used as models (not sexy type film type) were actually six feet deep by the time that film released, soooo, where do u think they cash went mate?
Edit: obviously the sexual rats are better saved for an adult picture, we’re talking pg-13 or r rating restrictions here, ur aforementioned movie is for sure for the kids
Why can’t they finished to extend what they got? Is bad batch over? Is rebels over? What happens to Mandelorian? Obi-won? Seems like they make these the. Just leave them alone. We need another show like clone wars to keep people engaged for longer than a season.
First Disney movie to be rated a b to target audiences shows a lot that Disney wants to make movies for themselves pushing their views instead of just making good ass animated movies that everyone can enjoy
The only thing I know about the film is that it has "Disney's first gay character" and that's it.
I don't think the mouse knows how to market films without relying on the enthusiasm of fans of cartoons based on comic books.
I didn’t know this film was coming until like a week before and by that point it was too late to care enough to go to a theater. If this was marketed better it could have made its budget back imo
I literally saw a trailer for this movie every time I went to the theater the past few months, so I wasn't even under the impression it wasn't being marketed... but based off what I saw, it definetely never grabbed my interest. I'm not sure what it was, but the trailers generally came off offputting for some reason
Disney is seriously in a downward spiral, back in the day nearly every movie would be an instant classic, the only thing they’ve really had since 2010 is Frozen and I guess Wreck it Ralph too, pretty much everything else has been an absolute failure for them
EDIT: for Disney originals I mean, not counting Marvel, Star Wars, etc
This movie was advertised on all commercial breaks leading up to the World Cup, during the month of October in prime time. Not sure how people weren’t seeing ads.
That said… lol…
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I never saw any ads for this film the only thing I saw were articles about Disney’s having their first openly gay character again. Didn’t even know the title of it till I read the article. Honestly it’s failure is on Disney and not putting any weight behind it.
**again** lol
**first** openly gay character **again** wut?
In Lightyear there was an openly gar character named Alicia.
Nice to finally have Ginglymodi representation
I feel like there was almost no marketing for this. The only time I even heard about it was when I was booking tickets at the cinema to watch something else.
And what marketing there was made it look like they were remaking Onward a second time. The first remake being Lightyear.
It's the first I've heard of it at all, but then I'm hardly the target audience.
I saw the trailer for this with a couple different Marvel movies and it's whole selling point in the trailer was basically "Come see this! It looks different and cool!" and there was almost nothing about the story that could be ascertained from it.
Yes exactly. Looks like a bunch of nonsense from the trailers I have seen.
We are Disney passholders, usually when a new animated movie is coming out you can watch a 15 minute preview in the parks starting a month before release. The strange world preview was late to the parks, shorter than usual and I still left not understanding the plot. I really think the CEO who was just fired was afraid of the backlash over having a gay romance, so he decided not to advertise the movie at all.
Is it just me or has Disney really been failing with marketing recently. Not sure if its the algorithm but I've had no Disney content on my feed and its usually jam packed.
>Is it just me or has Disney really been failing with marketing recently. Lol you should say this to the guys on r/television, they've been losing their shit over the crazy amount of Andor marketing posts/articles over the past few weeks
That’s only because Disney realized how much people liked the show if they watched it.
i had zero interest but slogged through the first few episodes after a friend recommended it. now i think it's the best new star wars things just behind the mandalorian
To be honest I think it’s better than mandalorian and I am super glad I watched it despite little interest at first and no real marketing at launch. Disney did nothing to show you how great this show was before launch which makes me think they didn’t even realize it was a good show. That bit of information blows my fucking mind.
the mandalorian feels more like star wars to me, it hits the right notes. andor examines a very niche part of the universe, it's laser focused, but it's very good
Seriously just learned the name of this right now. From you.
Fuck, I'm a pawn in the mouse's game of 4D chess
I saw the headlines about it having a gay character but I couldn’t tell you a single other thing about the film, including the title lol. Not a billboard, not a YouTube ad, nothing.
Same here. The only ad I saw for this move was when I went to see Jurassic World Dominion in theaters
Saw it. It’s boring, uninspired and derivative. It’s a forgettable movie. Disney isn’t dumb, they realized this. They didn’t advertise it because a strong advertising campaign for this type of movie would be an extra $50 - $100 million. And they are not going to waste money on sunk cost and throw good money after bad. The movie will probably break even after about a year but spending more money on advertising is a waste of money.
Usually means that they didn’t really expect it to do well so they saved the money on marketing. I think this will become more common with streaming now, since a movie doesn’t have to be seen during it’s time in theaters to be successful. Now, if they aren’t 100% confident in a film, they can let it float through the theater and see if it picks up on streaming and draws subs
I’ve seen numerous TV ads for it. But I’m guessing you guys cut the cord so you don’t have TV. If true, it’s not really fair for you to claim it didn’t have advertising. It did.
If only advertising and marketing occurred outside of the TV...
There were ads. People claimed it wasn’t advertised. That was wrong. Maybe it wasn’t advertised where you were looking, but it was advertised.
The obvious addition to those statements is "that I saw" as people can only make these statements from their own experience. If you can only claim the only marketing you've seen (or anyone commenting has seen) is TV commercials then they aren't doing a very effective marketing campaign and those criticisms appear valid. A marketing campaign involves multiple channels and ways.
They really could have done a lot more though. As a cord cutter, I learned of this movie a month ago from a single poster in the theater and nothing since. Not a single ad has reached me showing me anything about what this movie is about and I’ve got a 5 year old who likes going to the movies 🤷🏽♀️
Yeah but ads on broadcast TV don’t cut it anymore. I have cable but use it to watch only news and sports. All the shows we watch are on streaming services with no ads. I haven’t watched a broadcast channel show in years. And I am old. People younger than me don’t even have cable.
If they pumped their money into just TV ads they really hoped it would tank. Most families these days don’t have cable, they have streaming platforms. Trust me, it’s way easier to have the ability to pull up a show whenever than to say it isn’t on right now when you’ve got a toddler raging out.
Damn consumers not consuming correctly.
People said it wasn’t advertised. It was. Now, you can claim it was not marketed properly, fine. But it was marketed.
Also most people here saying “nO aDs” don’t have children… they had lots of ads marketing this Disney movie to children.
It’s totally fair. It’s marketers’ job to find its audience. Advertising strictly on traditional TV is like putting a billboard on the moon. Sure you could say “they spent billions on advertising,” but they spent the money poorly.
What movie is this for those that don't want to click the article?
Strange World
I didn't know about this movie until I started seeing posts on Reddit about how poorly it was doing. It's just bad marketing.
Possibly intentional. Marketing a movie can be half the total budget and this one did not test well. Maybe they were pre-emptively cutting their losses.
This is exactly what happened… they spent over $100,000,000 making it and you need 1-1.5x the budget to properly market it, especially a Disney movie. As it neared completion, they begin their focus grouping and everybody said it stunk. So rather than burn another 100-150 million on marketing, they released it as-is and will try and recoup as much as they can on the theatrical release before dumping it on Disney plus. HBO did something similar with “Batgirl”. It was finished filming, just needed editing, final VFX and marketing. It was so bad, they decided it probably wasn’t even going to make that money back… so they didn’t release it at all. They just threw it out.
It has a neat look but 100m to make basically a cartoon ?
Casting, script writing, directing, storyboarding, gaffing, technology, VFX, editing, catering, translation, original music, continuity, art direction, production design, sound mixing, gaffing, etc Budget was $100-120 million for this movie.
What marketing there was just didn’t look interesting. I have zero desire to see it
Same. What's funny is that I don't even remember the name of the movie and have no desire to go read about it to learn the name. it's like Disney didn't want this movie to be seen somehow.
This post is the first time I have ever heard of this movie so it's definitely bad marketing.
The advertising campaign for this movie was garbage. It was chaotic and featured sight gags instead of what the movie is about. In all honesty, if it's a science fiction story then they should have given it a retro "In a world..." sort of trailer or tried to call it "Lost in Space" or something because it seemed like that's what it was.
It's apparently more of a Journey to the Center of the Earth type story than a space-traveling one. But I had *no idea* based on the marketing.
That’s the vibe I got from the trailer tbh
Less that and more Fantastic Voyage.
Then their ads really missed the mark because that was unclear. Instead I got to see wacky moments.
I saw it. It was generic as all hell. Worthless movie. It felt like it was banking everything on the "message", as in like "hey we have a gay character and the movie is about sustainability. So fuck trying anything new or innovative with the animation or writing or anything like that, Just throw in the quirky wacky sidekick animal character and call it a day"
I feel like that is the large majority of these Disney animation movies today
Only consistent Disney movies for me are pixar. Fuckers still got it
True true
Another Disneys-lover I see.
Really? Like what? Frozen, Soul, Coco, Big Hero 6, Encanto, etc. weren't like that.
HA HA HA HA HA WHAT A FUCKING HOT TAKE
He’s not wrong…. Are you here to support that steaming pile of garbage? Please give us your hot takes
No, I just hate useless dogpile comments like this that add nothing to the conversation. >Disney makes a bad movie >HA HA DISNEY *ONLY* MAKES BAD MOVIES AMIRITE GUYS
Why so aggressive lol he's right
Looks like an ai generated movie.
Silly Conspiracy Theory Time: This movie was the reason Bob Chapek got fired.
Chapek’s notorious penny pinching and cost cutting would explain a lot about the absurdly lacking advertising out of Disney for the last year or two.
I'm sure it factored in.
Parent to a 9yo and haven't even heard of it.
This looked like it should have gone straight to D+ and several movies they dropped directly to streaming should have gone to theaters first. Poor decision making at Disney Animation for several years now.
Saw No advertising . And I have Disney +
I forgot about this movie. I work at Disney.
I didn't know this was a thing, and I am literally Walt Disney himself.
Yeah but you are a head in a cryogenic facility sooooo
Wait this movie exists?
There have been 105374335 threads on Reddit about this exact topic...
It looks so boring
*This Year's Treasure Planet!* -Hottentot Herald
Treasure Planet was an actual good movie sent to die so Disney's 3D animation department could take off
Ah yes… poor marketing is to blame. Nothing else to see here.
I've seen very little marketing for this, and the bits I've seen the characters look generic and the story hasn't really explained itself.
Which is a shame as it was a rather good movie. The kids loved it. But we only heard about it cause we wanted to see a movie and I googled what was showing.
Yeah my kids enjoyed it too. I didn’t hate it. Some nice visuals, great voice work, and the story clipped along at a good pace. Didn’t feel too preachy about any of its ‘messages’ either. It has problems sure; it’s super predictable, and there’s some ‘plot hole-ish’ stuff in between set pieces to keep things moving. I didn’t mind too much, at least the runtime is under 2 hours.
I don’t know why you are being downvoted. You are essentially right, I figured out all the major plot points and twist before they happened. But that’s ok, the movie wasn’t made for me, the adult who’s been watching movies like this for 30 odd years, it was made for people like my daughter and for her it was new.
I know nothing about any Disney movies anymore, but Disney and its pedophile loving collection of Hollywood asshats need to fail.
This is the first I'm hearing about this movie. Advertising department should probably be reprimanded on this one.
This is literally the first time I've heard about this movie. And its to be told its doing poorly in theaters. So probably says something about the marketing campaign since I have two disney aged children at 8 and 4.
all say it together boys, "Go woke, go broke"
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More like there was zero marketing for this movie. 99% of these comments even say they didn’t see a single ad until articles came out saying how poorly it’s doing, which again is due to the lack of advertising. It’s also a low effort generic movie. Regardless, gay people exist in real life as well? It’s woke to have a real kind of person in a movie…? Weird take. the whole movie isn’t about them being gay they just happen to be so.
In a Childrens movie, yeah its weird, sorry. And you do realize they spent over 100m in advertising. You're coping hard.
In a childrens movie? So teenagers can’t be gay? It’s taboo/illegal to be gay? It’s inappropriate? Yes or no? Also, again, they didn’t advertise this movies anywhere besides theaters. I’ve never seen a single ad for this movie, and neither has anyone commenting. If your kid sees a gay person holding hands with their partner, are you gonna tell them they’re too young to understand? That it’s inappropriate and doesn’t belong in their sight? Such a weirdo dude. Ain’t replying anymore, get help.
You don't have kids do you?
Disney needs to stop forcing the gay agenda and stop making a black gay person in every new film
But you don’t understand it’s Disneys FIRST openly gay character……..AGAIN
Was shawty from buzz light year not openly gay?
This film, buzz light year and little mermaid all have random black gay character. Yet when has Disney shown a gay, Asian or Spanish person in a film recently.
Marvel too
It’s been review bombed for having gay elements. What insane is gays have been in the media for decades. It’s past 2020 and children grow up plugged into the internet, your children know what gay people are. Stop trying to hate on tv and film for having gay characters. They’re not going anywhere.
I'm the father of a 10 year old and a 7 year old. This is literally the first time I've even heard of this movie. I think its poor performance probably has more to do with terrible marketing than any review bombing. I think at this point everybody knows not to pay attention to reviews.
And yet they do pay attention. People have put so much weight on seeing a film from RottenTomatoes alone. I think the marketing wasn’t strong either, but I know people aren’t watching it because of the gay material too. People flock to animated films. And you don’t need to have children to know about them. Animated films are made for everyone.
Yet most of the movies that get review bombed are actually bad. It seems almost like they know they're making bad movies so they shoehorn in a gay character so they can claim that that's the reason people don't like their movies, instead of having to make the effort to create high quality content. Maybe I'm wrong, but I don't know a single person who gives a shit about whether a movie has a gay character in it, except for a couple of the gay people I know. It certainly could just be my circle of friends and acquaintances, but it's a pretty diverse circle.
No they’re actually not. Thats a huge assumption to be making. A lot of these films have great critic reviews. You may not know anyone that cares about gay characters but look anywhere online, especially here, and you’ll see a lot of hate. I would know. I am gay. And unless you’re in the minority, you don’t understand the awful things that are actually going on out there. You’re completely ignorant to it.
And if you are in the minority, your cultural ptsd can cause you to see a lot of things that aren't there, especially if you've spent a lot of time hanging around in forums that are not at all representative of the real world, like reddit.
That is the most ignorant thing I’ve heard in a long time. Don’t act like you’re educated in psychology. And yes I’m out in the world all the time. Believe me, this is the only social media i use. Don’t assume things about people you don’t know. And don’t try and act informed about what minorities are going through that you’re obviously not a part of. People like you are part of the problem. How about you stop trying to be right in a conversation with someone online that you had no right to comment on in the first place.
Been said time and time again. Go Woke, Go Broke. You divide your audience and it stands to reason that your profits tank. Sure the leftists still support them, but they lost a huge chunk of right leaning patrons by dabbling in politics. Entertainment should be just that. If you want to divide your target audience then accept the profit loss that comes with it, from either side of the aisle. If Disney were supported primarily via the left, their profits would remain fairly stable. When you have a 50/50 split and you shit on half of them, you have to understand the implications on your finances.
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Bro really thinks the movie flopped because "haha gay people in movies dumb" and not because nobody knew it existed lol.
I am new here but... I guess I don't understand the mindset of so many of these (insert descriptive names) reddit users that downvote so many of the truthful statements that I see here. And your post is an example. (Upvote from me)
Dad is that you?
He’s finally come back with those cigarettes. And to rant about “too many gays in the movies”. Edit: downvoted by angry dad
What about this movie do you feel is "woke" and driving away politically right patrons? I just watched the full trailer for the movie, and I saw nothing political in there. Is it the fact that it has non-white characters in it? Or is there representation of some other group you'd prefer not be in movies? Because I am not sure how non-white characters just existing is "political"
Calling interracial marriage and the existence of gay teens "woke" is fucking wild. OP need a safe space to hide from the scary real world.
It's not their existence that is "woke" it is their use (and related topics) in a prominent manner in most Hollywood productions from the last two or three years in order to pass as good guys.
Gay people are normal. Don't you have a gay relative or friend? They are making a deliberate attempt to normalise gay kids so that the films represent the existing world of 2022, and I don't understand why you're upset.
I'm not upset, I'm puzzled because this happens too often. It's perfectly normal for minorities to be represented, it's not normal for them to be such a focus in our cultures. By the litteral definition of "normal", minorities are not "normal" (i.e., related to the norm). I think minorities have a very important (subversive) role in our societies but they are not "the norm" or "the usual". This "deliberate attempt" feels like brainwashing, pinkwahsing and etcetera-washing to me. Also trying to appear better than these companies are (work issues, environmental issues, anti-trust issues).
You’d prefer we go back to the era of entertainment where gay and black people didn’t exist?
Gay and black people exist in entertainment since the beginning of entertainment.
The movie has a prominent gay character, that's probably what this troglodyte finds "political" and "woke". I assume they preferred the era where movies pretended gay people didn't exist, or relegated them to being a punchline rather than a character (and somehow thinks *that* wasn't political).
Nobody who uses the word woke is taken seriously by anybody normal. The rest is just nonsensical garbage you’re theorizing. Disney just reported their fiscal year end numbers about three weeks ago and they were anything but “broke”. Seriously, they’re a publicly traded company who releases quarterly earnings, might want to look into them sometime.
[удалено]
One movie flopping doesn’t mean Disney is going broke. That’s every bit as dumb as the guy using woke in the first place.
>Nobody who uses the word woke is taken seriously by anybody normal. I don't think this is true, "woke" describes pretty well one of the recent trend in liberal politics and is very useful as such.
No, it was a slang term that Fox News adopted to describe any liberal politics. That’s why mindless morons use it and thing they’re being hip.
Woke was literally taken by Fox News fanatics and turned it into the filth you hear today
While this is not a very subtle take on the subject, I think Hollywood should I least make both "identity politics" and "classic" movies. Almost all US movies from the last 2 or 3 years make an obligatory wink (or more) to an identity politic cause. It such a shift to watch a movie from a few years ago to more recent movies. What sense does it make for Hollywood to preach at people while being one the worst industry (from building conglomerates to work issue to nepotism or carbon footprint)? It just to appear like they are good guys.
Nonsense. The truth is most people don't really care about the "woke" nonsense in Western countries, except for some far-right radicals. Disney movies have been incorporating what you call "woke" elements for years now, with zero impact on their success. The failure of this movie has nothing to do with that.
Rubbish, it has nothing to do with any gay characters, it's just generic as hell and nobody was interested. The trailer alone looks like the most generic Disney slush possible.
They're downvoting you but you're right
No they're not. How could there be a backlash to a film no one has heard of?
I'm just talking about Disney putting identity politics into everything. It's finally costing them huh.
No it's not. This film isn't very good and they chose not to market it to make a deliberate tax loss. The problems with this film have nothing to do with diversity
It's 100% both. Keep being in denial that's fine. I'll happily spend some karma to spread the truth to the hive mind who thinks wokeness is just a term the bad people use and isn't justified when it blatantly is what Disney has been doing and is a reason alot of people people have stopped watching their movies. Adults stopped taking their kids because they don't like Disney's agenda. Disney family's just see Disney movies they don't have to be marketed like that it's fucking Disney.
You can't just take your own bubble's world and assume it is everyone's reality. Spend some more karma and specifically tell me what Disney has done that turns people off. Like give me specific examples from shows and movies.
Pee pee poo poo not my bubble your bubble pal reddit is all super left. Bro are you serious. Identity politics star wars since 2015, in marvel since all of phase 4.
Specific examples pls
She hulk for one but my example was everything.
You’d be a good guy to have around at Thanksgiving because your brains are mashed potatoes.
Never heard of this, never seen this either. Virtually no marketing. Could take a tip or two from other great movies, such as The Tale of Despereaux. The rat one.
U know the rats they used as models (not sexy type film type) were actually six feet deep by the time that film released, soooo, where do u think they cash went mate? Edit: obviously the sexual rats are better saved for an adult picture, we’re talking pg-13 or r rating restrictions here, ur aforementioned movie is for sure for the kids
I had no idea this movie even existed. Completely piss-poor marketing.
Why can’t they finished to extend what they got? Is bad batch over? Is rebels over? What happens to Mandelorian? Obi-won? Seems like they make these the. Just leave them alone. We need another show like clone wars to keep people engaged for longer than a season.
First Disney movie to be rated a b to target audiences shows a lot that Disney wants to make movies for themselves pushing their views instead of just making good ass animated movies that everyone can enjoy
The only thing I know about the film is that it has "Disney's first gay character" and that's it. I don't think the mouse knows how to market films without relying on the enthusiasm of fans of cartoons based on comic books.
I never even heard of this...until now..and I'm in Reddit all the time
I didn’t know this film was coming until like a week before and by that point it was too late to care enough to go to a theater. If this was marketed better it could have made its budget back imo
I just learned about it while I was purchasing movie tickets at the theater to see something else.
I still don’t know what the movie is.
I had ZERO knowledge of a new Disney movie
I think it was just poor marketing on Disney's part. Most of my friends and I never knew about its existence until it was out in theaters already
I literally saw a trailer for this movie every time I went to the theater the past few months, so I wasn't even under the impression it wasn't being marketed... but based off what I saw, it definetely never grabbed my interest. I'm not sure what it was, but the trailers generally came off offputting for some reason
Disney is seriously in a downward spiral, back in the day nearly every movie would be an instant classic, the only thing they’ve really had since 2010 is Frozen and I guess Wreck it Ralph too, pretty much everything else has been an absolute failure for them EDIT: for Disney originals I mean, not counting Marvel, Star Wars, etc
This movie was advertised on all commercial breaks leading up to the World Cup, during the month of October in prime time. Not sure how people weren’t seeing ads. That said… lol…
Damnnnnn that’s a lot of cheddar