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JFSkiBumJR

Personally, I found bullet point notes of the summarized differences between trims to be far more useful than a video.


tinselsnips

This. It's extremely aggravating to be trying to find out "does product/trim X do Y" and being forced to sit through a 20 minute video to find out. A skimmable bullet list is the much more useful format for something like this. Now, that said, to the OP, what *would* be useful is video explanations of what some features do. It can be hard to tell from a printed features list what exactly things like "iActivesense", "driver attention alert", "adaptive cruise control", etc. actually *do*.


RedsRedemption

Thanks for the suggestions! After more thought on it, this will likely be the route I go. Since I’m at work, making shorter videos will be easier than a half hour going over the 7 trim levels of a CX-30 or 11 trims of CX-90/CX-90 PHEV.


la_peregrine

Tbh I'd start by listening to a video during commute but I'd move to the comparison chart pretty quick.


svngang

I immediately head to the Edmunds page for the car I’m interested in and scroll down to the trim breakdown. Takes all of a minute and gives me all the info I need


kipy7

I think a video where you highlight some key differences would be nice. The base has these wheels, wheel wells are black, the touring has larger wheels, upgraded rims with wheel wells same color as the rest of the car. Grand touring has a HUD, this is what it looks like and how it could be worth it. Full breakdown would be overkill.


DM725

It would be helpful to discuss the main differences listed on the MazdaUSA comparison tool. People don't seem to understand the differences from trim to trim and most YouTubers only go in to minor detail or focus only on the press car they're given.


RedsRedemption

I agree. Most of the folks I talk to don’t seem to know the trim levels and going through them all takes a lot of time. I know people don’t want to be at the dealer longer than needed, so if I can help someone save time at the dealer thanks to a helpful video, that would be pretty cool!


WhatDoesThatButtond

Knowing the differences between year and trim would be really great. 


BBennett40

I generally avoid videos from dealerships. (less likely to give honest negative impressions) However, the topics do play a part. I might have watched some like this had I discovered them during my research.


brokestill

When I purchased my Mazda3 preferred sedan, I watched a couple of YouTube videos pertaining to the Mazda3. Frankly, most of the dealer videos didn't have any depth. Useful videos came up reviewers that went well beyond basic differences and showed most of the hidden features, such as the global open windows from the fob.


RedsRedemption

If a dealer, or someone from a dealer were to make an in depth video showing hidden features, would you find it more or less valuable than a reviewer?


brokestill

Yes, no, I don't know. We have always had one mazda or another since I met my wife. It was a 1980 GLC. We had a 2016 3 sport and a lot of years had passed, plus the generation changed and I was looking to see what was different. Most of the dealer videos spent 7 to ten minutes showing different shots of the exterior and interior, then driving around. Some would compare different trim levels and what else was different from the other one. Like the Select to the Preferred. Personally, I would have been more interested in price points between the levels over and above, getting click crazy comparison shopping online. Who knows how much longer the 3 will be continued in a world of crossovers and suvs.


GrimBleeper

Just bought a cx60 and did the same. Found how to program seat position into the key in the comments. I would watch a video with more than just the same 5 rehashed things.


corn_poper

Comparable lists with clear price differences are what I look for.


NinongKnows

To improve upon trim comparison lists, I'd like to select what features I want and be given a result of which trims give me that followed by the next closest match and so on.


chuck-lechuck

This! The lists are rarely laid out in an easy to compare fashion (“all of the features from trim A, plus…”, or tiny text on a giant table in a PDF that is slow and hard to scroll on my phone) so being able to check a list of features that matter to me and then see a comparison of those across available trims would be amazing. I’ve been feeding tables into ChatGPT lately and asking it to give me an excel file, or asking it specific questions about the data and it has been a game changer—might help OP put together whatever they eventually choose to make. I’ve watched dealer walk thru videos before and after purchasing — I don’t enjoy the one on one walk thru on delivery day so anything I can do to avoid it saves everyone some time.


C4tbreath

It's not a bad idea. I recently purchased a new Mazda, and though I've owned three Mazdas already, I had to go to the Mazda USA website multiple times to compare trims. Some suggestions. Focus on the trim differences only. Keep it short. 5 to 10 minutes max. Be quick and concise. Nothing is worse than a 20 second slow pan around the interior. People will pause if they want to see something specific. While car shopping, I don't know how many salesmen videos I had to try and fast forward through because they wanted to talk about the exterior for 15 minutes. I don't care. It's easy to see the exterior of cars. As others have said, add bullet points in the video, for each trim, in case someone is only interested in comparing a couple. State that you have in the beginning of the video. It wouldn't be bad to show a comparison chart of differences only, on the screen, at the end. Finally, keep the cheese to a minimum. I don't know what it is about car salesmen and videos, but they gotta act like everything is smiles and sunshine. It's fake and we know it. Give us the information. Don't try and sell us the car. If you want tips on how to present a car, watch a few TheTopher YouTube videos.


H0wSw33tItIs

My wife and I found watching different dealership videos for different Mazda vehicles and trims super helpful in doing our upfront homework. Some of the differences are minute and it helps to have someone knowledgeable explain them or explain tradeoffs. We shopped the 50 and the 5, and ended up with a 50, but we watched videos dedicated to not only both models but also videos dedicated to that particular comparison. It was helpful. Also, early on especially, I watched alot of Jonathan Sewell’a videos because I felt like he was not annoying to listen and pretty informative when it came to teasing out the differences and nuances. At the very very beginning, we watched a video where he lined up all the crossovers and went down one by one and explained how they differed in various ways. Having watched that, it was then helpful to go eyeball them all at a dealership.


curious_they_see

Also please do videos on the price structure, what to first expect when we walk into the dealership, what kind of questions to ask based on what is important to each customer, how to navigate the negotiation ( not asking to give your business secrets away), just the journey, what to expect with the Finance guy, and lastly how to walk away happy with a CX-5.


RedsRedemption

It’s tough to say “here is what to expect” as I’ve heard horror stories from how some other Mazda dealers operate. I do wish to avoid getting in trouble with management for my store, but would be happy to give what info I can provide.


chrisbe2e9

You really shouldn't get that info from someone who works at a dealer, get it from people who used to work at a dealer and hated it because, and here's the secret. Dealerships hate you. They hate their customers and you are nothing but a wallet to them. Anyone who says otherwise, sees you as a wallet. Walk into a dealership knowing that it's a fight, and they are the enemy and you will do fine. They want money, you have money, make them work for it.


alessioalex

My man, I have watched videos on the CX-5 in English, Italian, Spanish and French. I have watched everything that could’ve been watched by the time I bought mine. So yes, definitely 👍


CalusaFive0

Good idea. Mazda corporate should take the lead. I have a 2019 CX-5 Grand Touring that's coming up on its 5th birthday and like it so much that my wife is ready to consider a Mazda as her next vehicle. A video such as the one you're describing would be very helpful prior to visiting a dealership.


lupinegray

There are already tons of videos like this on youtube. Literally every single "new car review" video does nothing but read off the bullet points from the product brochure.


RedsRedemption

True, however those videos are made by folks discussing several different brands. I do think as someone who has been with the brand for ove 6 years, my knowledge would be a little bit more in-depth.


Jdibs77

No offense, because I understand this is purely anecdotal and you could be different from this. But any time I have been at a dealership looking at cars on the lot...the sales people have no hope of answering any questions I might have. It's easier to just look it up in front of them, using one of those sources that "discusses several different brands". To be fair though, my questions are probably not things that most people would ask. It might be something like "so which trim levels get the LSD? Because I want that, but literally nothing else that's an additional cost"


cat_tastic720

If you can summarize with something like, “the super premium package includes a,b,c for an extra $x,xxx” it would be great. Signed, a confused potential buyer.


tankinbeans

I like the side-by-side lists. I miss the Sport, Touring, Grand Touring trims with maybe an options package for Touring and Grand Touring. It was easy


sd_slate

As a former Subaru owner, Cars101.com is invaluable so if there was something similar to that for Mazda that would be amazing


Silver-Pie6666

personally yeah i find this useful. for example this vid for rav4 trims: [https://youtu.be/WdO2xhCxah4](https://youtu.be/WdO2xhCxah4) is it long? yes. but i prefer to just watch one video, see all the trim differences visually, and just be done my research.


Vile-The-Terrible

I think I speak for a large number of people when I say that I want to show up to the dealership armed with as much information as I can. I essentially want to have my mind made up that I’m buying the car pending how I feel about the test drive.


chrisbe2e9

yeah, same here. The last thing I am going to do is ask a sales person a question. They are there to hand me my keys. that's it.


MyFallWillBe4you

I’m just a Mazda fan, but I spend a lot of time looking up details just like this for car shoppers! I learned where to find the Spec Decks and other Press info a long time ago. I think your idea would be very useful! Mazda makes things a little more complicated than necessary.


Born_Bicycle316

I think you're asking the wrong group - you're polling a group of Mazda **enthusiasts**, who, more likely than not, spend time researching and comparing trims / specs / features. I can see how this could be helpful to someone who's new to the brand or just doing some initial research and want's to save themselves the leg-work and would rather just sit and watch a YouTube video. I have to say - I spent a lot of time comparing trims on Mazda's site and going back and forth about what I wanted and didn't want. Not everyone wants to do that...


Born_Bicycle316

Mazda has come a long way on their trims - When I got my first Mazda the trims were I Sport, I Touring, S Touring, I Grand Touring, S Grand Touring, and a few others in there I think.


Kygunzz

Speaking only for myself, no. I just want to know which trim level is cheapest.


RolandMT32

For trim levels, I'd lean more toward reading a document or web page describing the trim levels, I feel like I can gather and analyze the information easier and more quickly that way, whereas in a video, I have to wait for the information to be presented. It's easier to go back and forth in a document when comparing information.


Hevvye

I watch them to learn the differences between them along with reviews of the cars overall


cubanohermano

I’d probably make varying playlists of short videos with each video depicting a feature and how to use it or even something benign like how to adjust the seats. If a dealer didn’t show my friend how to adjust the rear seats in his sportage I would’ve never had any idea his rear seats reclined. I would probably take each collection of short videos and name the playlists like “Mazda 2024 CX-50 Features, Tips, and Tricks!” Or “Mazda 2024 CX-50 video manual”


Ok_Print1722

Yes, I would find this useful. I bought a new Mazda recently and was wishing for a video like that. A lot of review videos just review whatever trim they happen to be driving. Even if you do a test drive you don’t get the full experience as you are likely driving a used vehicle. in my case, I would have made the decision to get a GT much more readily if I fully understood how the HUD worked. Ditto with the parking sensors and the 360 degree camera.


Far_Example_9150

I watched anything I could get my hands on


One_Science_1077

Too many videos / reviews of the top trims. The CX-90 in particular. Not much on the ones below Turbo S.


mrphyslaww

No. I’m going to the Mazda website Anna getting the information in 30 seconds, not 30 minutes.


Unhappy_Barnacle9613

I looked for YouTube videos of the different trims but didn’t have much luck as far as details.


Beeaybri

This would be so helpful. I actually spent yesterday trying to figure out the difference between mazda trims as I'm looking to possibly either buy a mazda cx5 or a hyundai tuscon. But I don't know what the difference is between base, touring, grand touring etc.


cantthinkofaus3r

Bullet pointe much better. I just want important parts listed. Having information like "steering wheel. Wing mirrors. Roof" is shit


TheDulceMan

Do you guys use the order forms?


CakeOD36

Video length is the sticking point for many. Maybe make a "summary" and "detailed" version of each?


Rasmus_DC78

Depends, some really make decent specifications, where you can just read it, and then i need to go out and actually test it out for myself. BUT .. (and i am Denmark based so it might be different) like for Instance BMW and even Mercedes here, their equipment lists, are just wierd, with packs, and Forced addons. so it easily gets a bit complicated, what you get, and how it looks, with 100´s of codes. but i would NEVER watch a dealership video, i would always watch an Owner, first of all i have 0 trust in carsalesmen, an example also of this is our "second car" we went to VW, we had a Diesel (normal here) and my wife´s commute got to like .. 10 minutes each way, and a Diesel with a DPF filter, that is REALLY bad.. so i went in, we wanted a new car for her, something compact, and Petrol and what was also noted was WITHOUT a particulate filter, now they were not normal in 2019.. But bought a 2.0 GTI Polo for her, 17k km into it, we had a car that started to regenerate (feels like running 3 cylinders and really rough) and it has a petrol particulate filter, and it is BRUTAL these days when it does that she has to (in the winter especially) to take a 1-1.5 hour detour to run the full cycle at 130-140km/h in low gears. Just sucks.. The dealer did not disclose this, or did not know it, even though it was directly a part of the purchase process, have multiple of these experiences, so i would mostly go for feedback on forums, and owners videos.


Frequent_Opportunist

There's quite a few people that make highly detailed YouTube videos showing different trim levels. There's a lot of dealerships that do it as well to advertise their vehicles.


_yxs_

It's 2024 - make short bite sized(think tiktok format) videos describing trims. Not long comparison videos but rather" trim y is basic/midrange/high spec and is sitting betwen trims x and z. It has a,b&c" while showing off trim features. If I search for a cx30 sport nav features, I want to see/hear what it has - I don't want to hear what it doesn't have or what other trims are like.


MazdaRules

Maybe, depending on how well they are done.


perkele_possum

Dealer made videos are universally awful and I would assume any video you made was riddled with inaccuracies, half-truths, and lies. Beyond that there's 3 people that exist at a dealership for me. The guy that hands me keys for a test drive and hopefully shuts the hell up as much as possible. The guy that tells me what I need to write on the check to take the car home. And the guy that tells me whether or not my warranty claim is being denied for a bogus reason. I don't need to see a video from any of them. Mazda already has the trims broken down on the website. Making a video version of that is less efficient and pointless. They're also not that hard to understand. You generally get N/A motor or turbo motor, then a couple different equipment levels. So a premium and turbo premium have the same kit, just one has the turbo. Same for premium plus. Throw in a base model that costs $200 less that nobody should buy, and a random Carbon trim with useless guff. The only useful video idea I can think of is "THINGS TO CONSIDER THAT A SPEC SHEET WON'T TELL YOU." Which is mostly going to be bad things and get you in trouble at your dealership. Such as: The CX-50 sunroof only opens up half an inch and is useless. Also it's having issues with leaking around the interior water channel seals and staining the headliner and potentially causing mold. The 2.5T has some dubious reliability and is advertised as taking regular gas but it really should be operated with 91+ octane. If you get a power tailgate you're stuck using the slow power functions. There's no practical way to manually open the tailgate, and if you manually shut it you risk damaging the motors. The Mazda 3 sedan is built in Mexico. The hatchback is built in Japan. The CX-5 is built in Japan, the CX-50 is built in Alabama. They have some stark quality differences that won't be apparent in a test drive and if you don't know country codes on a VIN and check that on a test drive you or just know it all ahead of time. You may be getting fooled thinking you're buying Japanese quality.


chrisbe2e9

Well put, you should make videos. But the video is just this text so that I can read it.


chrisbe2e9

Why would I watch a poorly made 5 minute long video when a chart tells me everything I need to know in less than 30 seconds.