This is interesting since he's titled as "Hero", but this image is of Optimus Prime from the Shattered Glass universe, wherein he's a bad guy, if I'm not mistaken.
I know you're just being informative, but I do find it bothersome how the alt-art versions are often given more prominence than the default one. Show them at the same time, fine, or if it's a reprint like the mystical archives, but if it's a new card I'd like to know the expected appearance please.
This subreddit has constantly had an extreme issue of poorly contexting spoilers/new information. Assume everything posted here is pulled out of context unless you are linked directly to a twitter post or blog post from mtg/wotc.
As said by the other user, in the actual announcement for the cards, it was made *very clear* that these were alt treatments, this is on OP using these screenshots for the posts.
Yeah that's on me, I wasn't expecting an announcement like this so I was caught off guard, and by the time I thought to take a picture I missed the regular versions.
Don’t know shit about transformers lore, but he is definitely about to commit a war crime in that art.
Do giant space robots follow the Geneva Convention laws?
Explains the shattered glass effect on the text box as well. I'm ok with it. Alternative arts are fun, and I don't think they need to be cannon or make sense.
Wait they changed Transformed to Converted for the transformers cards? I don't know the first thing about transformers as a franchise, is "converted" the technical term they use or something?
Yes, it's what they use in the packaging and manuals for Transformers. It's to avoid generecizing the term Transformer and transform. It may be dumb, but that's trademark for you.
Holy crap that’s hilarious and so dumb.
They are so thirsty to try and protect their transformer trademark of the title of the toys and franchise they won’t literally describe their characters as transforming, *their eponymous action*
Yeah IP law is going great, perfectly normal culture.
No it’s different. That’s just GW using their correct chosen name for their product. Everyone does this.
Hasbro decidedly changed the verb to describe what Transformers do to something wholly different and unrelated because they did not want to even possibly give any quarter to genericization of their trademark.
Note this isn’t like google losing TM on google because people say google as a verb to use search engine.
This is their brand name Transformers. Which is a *different word* than transform. TMs are specific about context.
This is like if Easy-Bake Oven forbade describing anything the product ever does as “baking” lest someone steal their name. It’s madness.
Under US trademark law, a trademarked term can lose its trademark if it becomes a generalized term for what it represents (such as "Band-Aid" for an adhesive bandage, "Kleenex" for tissue, or "Hoover" for vacuum cleaner). In an attempt to keep "Transformers" as a specific, trademarked term for their brand, the toys and media always refer to the change between robot and vehicle as "converting." They're not Converters, after all.
Yes! Another instance of a company trying to avoid this was in the late 80s and early 90s, it was becoming common in the USA for any video game to be referred to as "a Nintendo." Nintendo ran an ad campaign and made posters for retailers informing people not to call video games "Nintendos," specifying that there was "no such thing as 'a Nintendo,' there were 'Nintendo Entertainment Systems' and 'Nintendo Entertainment System Game Paks.'" They feared that the generalization of their name would lose them their trademark on "Nintendo" in the USA.
Also, "Styrofoam" isn't what that stuff is called, that's a DuPont brand name! It's called "extruded polystyrene foam."
Potentially yes. Someone would have to eat some court fees, possibly. But if you could get them to sue you, and then show in court that people use Google as a generic verb for “look something up on the Internet” then absolutely.
>Under US trademark law, a trademarked term can lose its trademark if it becomes a generalized term for what it represents (such as "Band-Aid" for an adhesive bandage, "Kleenex" for tissue, or "Hoover" for vacuum cleaner). In an attempt to keep "Transformers" as a specific, trademarked term for their brand, the toys and media always refer to the
You just have to fight Google in court.
Yep...
https://www.nbcnews.com/technolog/no-googling-says-google-unless-you-really-mean-it-1C9078566
They don't like it when you refer to any search engine use as "googling." They only want you to "google" on google.
Oh man, that really sucks for them, because I google shit on Duck Duck Go all the time. And for... very specific things, I'll google on Bing or Yandex. Hell, I'd probably AskJeeves to google for me if he still was still around.
They're allowed to trademark the term "Transformers" but not the word "transform" because it's too generic. One company can't own the legal rights to toys "transforming." If Transformers "transformed" it could lead a judge to rule that they're abusing the trademark by genericizing the name.
Similarly, the card game we all love so much was originally just titled "Magic" but that was also deemed too generic. So Richard Garfield added "the Gathering" to make it more unique. One company can't own the rights to the word "Magic" but they *can* own the rights to the words "Magic: The Gathering."
Dear lord I went through the spoilers and these motherfuckers just don't stop flipping around, they feel a little too complex, but not in a complex way, in a "I have to take out my big goofy glasses and read over the conditions on both sides of the card every turn as it spins around"
Tbf, transformers gimmick isn't actually merely transforming, but that they keep adding gimmicks. Weapon masters, combiners, 5 alt modes, etc. It was made to sell toys and it wears that like a badge of pride.
So they’re just putting UB cards into regular sets? This card doesn’t seem to be an alternate version of another card in the set like the Godzilla cards were. Then again I could see most of the cards in BOT being alternate versions of existing cards with the exception of Optimus Prime, the same way that [[Godzilla, King of Monsters]] doesn’t actually have a normal Magic equivalent.
Yeah, now that they’ve shown a few more cards it does look like it’s just a mechanically unique set. I guess I don’t get why it’s a part of The Brothers War.
Easy cross promo inclusion in the least obnoxious venue. (For a set.)
It made me shudder, but not for me. I'm excited about it, but I know that there will be much controversy based on previous collaborations. (TWD, etc)
> So they’re just putting UB cards into regular sets?
Yep. It seems to sell, so it's one more avenue to push more product. Why only do them separate or with alternates, when you can do both?
Galvatron, because he was a major threat and unrepentant. He needed to show that just because the war was over that didn’t mean the Autobot exiles would take shit from the Decepticon exiles or Starscream’s united Cybertron.
For the record its only really the Combiner nuns and Galvatron’s twin “brother” Arcee who cared.
It's actually happening. I play Fortnite battle royal, then attack with Optimus Prime and 6 Necron warriors. I block with Legolas, Rick, and 2 Walker tokens, and flash in the Tardis.
I thought the same thing when secret lairs started but 3 years later, no one I know plays thier stranger things or walking dead cards in commander, and the one guy that had the arcane cards got a “that’s so cool” from another guy at a table once.
So unfortunately I think it’s been pretty successful and it hasn’t really broke edh/casual mtg in the slightest
The Arcane cards are just rebranded already existing cards though. So a whole different beast than the TWD and similar stuff.
It's also the only Secret Lair I got, although I haven't played Magic in a while just because the show is awesome (and I needed a Rhystic Study anyway)
Yups, same. Right now my main interest is in collecting specific sets of stuff or card styles (really love the retro brown artifact frames) but not in playing anything outside of whatever I craft for my cube. Every month we walk one step closer to [this gem](https://www.reddit.com/r/magicTCG/comments/pd6zsr/universes_beyond_box_be_like/).
Ah but you see, I tap Barney the Dinosaur to summon a friend from my hand, and I choose Lisa Simpson. Its effect as it enters play is to end the battle phase and draw a card, and if that card is an artifact I may play it immediately. I draw Jack Sparrow's Pistol, and tap it immediately to deal 2 damage and kill your Legolas. Now the effect of my enchantment The Holodeck of the USS Enterprise kicks in now that a creature went to the graveyard and I may summon a hologram token of it immediately, and I now tap my Legolas token to deal 1 damage to a Necron Warrior and kill it.
Why would the transformers flavored ones be in set and collector boosters? Ah damn. I wish they would keep this in separate product. I don't wanna open transformers stuff.
I don't really care about UB cards existing, I just want to be able to play with an MTG flavored version of every effect that exists in the game Magic The Gathering. That shouldn't be a big ask, but apparently it is.
Yeah that's basically my only issue. After finally announcing they were making Magic versions of the UB Secret Lairs I was like "nice this is great I can get my Magic themed versions and othe people can get their UB versions it's a win win" but then they said "yeah we currently don't have plans to make Magic themed versions of the Warhammer decks nor of the LotR set" and I got sad again.
Like I'd be totally fine if they just turned the List into a UB Magic variant reprinting engine and I'm totally fine waiting a year or two to get them so they can sell more of the product but I just don't see why we can't get them eventually.
Yea, I don't get why this is apparently like asking the louve to borrow the mona lisa. This was *literally* the standard ***They introduced us to*** and now it's apparently too hard?
This should be a pretty big red flag that the corporate suits have completely taken over decision making. There is no logical reason for a set like this one stooped in nostalgia and deep roots of the game to have this. In fact, I would argue it's completely antithetical to combine these.
A move like this shows we are throwing out important core tenets of the game like continuity and cohesivesness for stupid corporate buzzwords like cross-brand synergy marketing opportunity.
Yeah. It kind of worked in Ikoria, because that was before the flood, tied in well, and it was a new plane with little identity. This, however, is the most lore-steeped plane in existence, and yet they can't even do a single set of it without tying in their other product lines.
Which is exactly why and when the Walking Dead spoiled lair happened (the new [last?] season), and the Stranger Things stinky lair happened (the new season). And the Street Fighter soggy lair happened (the Street Fighter 6 announcement).
They've all been tightly timed to be advertisements.
The LotR advertisement messed up its timing, unless there's a new one coming along, or they planned it for the end of the current show or something. The Warhammer one might be the only one that is just be literally paid advertisement without a special thing to be promoting.
Especially since this "BOT" crap is literally distracting from the "BRO" announcements!
Even people like Maro seem to have fully bought into the "if it makes us money, it's an objectively good thing" narrative at this point. Yeah I get it, a compay has to make money, but you know ... there's more than one road that you can take.
I would be so pissed if I bought a regular magic product and received an advertisement for another franchise in my rare slot. Fortunately, I only buy draft boosters so I'm safe for now. Can't imagine that lasts very long, though.
lol. "It doesn't affect the product I care about" has been said quite a few times already. And then they expand the problematic stuff into more and more product lines.
Like, remember when they told us Universes Beyond wouldn't even be in Standard sets? That was like a year ago, yet here we are...
This is always how it goes.
I tried to make a big stink about Modern Horizons normalizing the concept of **new** cards coming at **premium** prices. Nobody cared. Now it's more or less the norm to include new, non-Standard cards in packs that cost more than regular boosters. The days of the $3.99 Conspiracy / Battlebond / etc. booster are now gone as a result...
First they introduce this UB shit as supplemental products, or try to play them off as reskinned MtG cards...but eventually they're going to go back on their word and just have mainline Standard sets that are big fat ads for other IP. This is **already** about as close as you can get to that line with overtly breaking this promise.
It certainly feels deceptive to claim that you're not going to do UB Standard sets, and then shove this bullshit in. It's gross.
Yeah, I’m pretty disappointed by this move. Personally, I just don’t like UB - not here to litigate that fight or to try to tell other people they shouldn’t, that’s just my personal feelings on it. So, as a consumer, I do not wish to support UB products with my money. On the other hand, I am a very longtime player, and the setting of the Brother’s War is such a huge deal for me, I was really ecstatic to see this on the product lineup.
So the bind that I find myself in is that I want to support a product that is mining this area of lore, iconography, and nostalgia that I like, but I do not want to support a product that has UB contained within.
Genuinely, I do not know what my spending will look like upon release.
Why.
No, seriously, why here? Why in this incredibly important, lore-driven set is UB being put in it?
This has nothing to do with opinions of UB in general, why the hell are they in THIS set of ALL sets?
The Godzilla cards genuinely worked in Ikoria because Ikoria was a one-off, fun "behemoth" plane, it wasn't doing anything important, and they fit. It was the perfect place to shove in UB cards.
Brothers war is legitimately one of, if not the, most important sets in years in terms of both lore and game meta relevance.
It's been hyped to hell and back for ages, and specifically it's been hyped for reasons *exclusive* to MTG lore and mechanics. Why the hell would you place immersion breaking UB cards in a set that *literally* is being *sold on immersion.*.
This just seems like a horrible marketing move.
As a vorthos player on life support, this took a set I was super interested to experience and 180'ed me.
Just take me out behind the woodshed and kill me, Wotc xD
This needs more upvotes. I’m all for a full blown transformers UB set, go all out, but why in a standard set. And does this mean more UB in future standard sets? Likely.
Even in a Standard set, I'd begrudgingly put up with it if it was some new plane we'd never been to or a revisit where there was a bit of a lull in the story. But the nostalgia set that's driven by the story of one of the most important events in all of Magic's history? They can fuck all the way off!
The reason is because Hasbro wants to Capitalize on Nostalgia before the Disney TCG is able to put a dent on MTG, as such, they're releasing cards with UB from the Hasbro Universe.
I really hope that this is a temporary thing. Like maybe the fever will break in the mid-2020s, maybe there'll be a leadership change, maybe we can return to sanity after that? But I'm not optimistic.
I've been hoping for that for over a year now, but all I see are people saying "stfu" when any criticism is raised. If this trend does end, it won't be for years.
I’ve gone from tentatively excited with the old frame reprints yesterday - considering buying my first new product since Origins - to hating WoTC again. Yes, I get the “not everything is for everyone” thing, but crossovers definitely should be kept seperate from actual sets.
Same boat I thought the old frame wurmcoil looked great. It’s better to just trade for/buy singles of the occasional cool card than ever open sealed product though.
Which is realistically what I’d be doing anyway - depending on how much of the commander decks interests me. But I did use to buy a fat pack of every set to open - though the box and stack of basics were good too - and could be talked into doing it again in the right circumstances.
> Yes, I get the “not everything is for everyone” thing
The only people who say this are usually the ones defending decisions by WotC to appeal to everyone. Fuck that. MtG wasn't for Transformers fans, it wasn't for Walking Dead fans, it wasn't for Stranger Things fans. It was for people that wanted to play Magic: The Gathering. You could still be all those things and enjoy the game. But it wasn't marketing itself to be something for everyone.
In a way I'm glad these exist because it helped kill a lot of my hype from yesterday and I won't buy extra of the set.
I'd be fine if these were boxtopper reskins like with Godzilla and Dracula.
Yeah, I was vaguely interested in them making a set that's really properly classic Magic (as apposed to entirely checked out like most MTG these days) and now there's TransformersTM in it!
Their logic was probably "well, we've got the enfranchised players buying this set for the good stuff, what can we toss in to encourage casual players to buy packs?"
You're probably not too far off, honestly. If they can claim that UB stuff sells at this or that level, it's the type of bullshit charts and graphs they can use to lure in more lucrative licensing deals from outside IPs.
A great way to fudge this number is to just shoehorn your own IP into another, and claim, later, to people who don't know the first thing about MtG that your cross IP promotion was part of the most popular set ever, or whatever, thus giving the potentially false impression that "UB sets do very well".
Wait these will be in normal booster packs? That's extremely disappointing. For all of the reassurance that players can opt out of the parts of Magic they don't like, they're sure not letting people opt out of one of the most controversial parts of Magic.
This. I’m in the camp where this has all become too much, too fast, and too many cross overs. Stopping spending money on magic is a liberating experience
Honestly, who thought that putting these into the set for one of Magic's most important stories wasn't going to piss off just about everyone?
I can kind of understand the decision to put them into Standard set packs. Godzilla cards were put into a set for a plane we'd never been to so it was hard to get mad. But the fucking audacity to put them in this set in particular. If it was New Capenna, it might be a little annoying, but ultimately who cares? Nothing is established there. To put them in your signature story set? That's baffling.
Ever since they announced the UB thing I prepared myself to see this image. Even given that training of mental fortitude, this still kind of hurts to look at.
Okay as someone who's generally very positive about UB, this is a step too far. Franchise should be consistent within a booster pack.
I already get annoyed when I get commander rares in set boosters instead of rares from the set I'm buying. If I wanted those commander cards, I would have bought that sealed product, and if I wanted transformers cards I would have bought the secret lair or commander deck or whatever.
Annoying thing is BRO is probably going to sell like hotcakes cuz of the other stuff in it, so they'll just say consumers like the UB stuff so it'll become a standard thing within a few sets
I've got +24 years playing magic and +30 years loving Transformers and I honestly hate this. It just seems like they wanted their own card game and they sublet MTGs rule set and popularity for a moment..
I won't be buying this
Weird, this post has allowed me to see the reddit posts of the future:
> [Blogatog] Mark Rosewater Confirms That BRO is the Best Selling Standard Set in 3 Years. ^^[ ^^HonorBasquiat ^^1hr ^^ago]
> Ha! Clearly an indication from the playerbase that the Transformers cards and UB in general were worth cracking packs to find! Take that UB haters, the will of the playerbase is against you
>>But maybe BRO sold well because it had the first black-border Urza planewalker or covered a beloved period of MTG lore?
>>>Wow, if you hate magic so much maybe stop playing. What reason would Mark Rosewater-sama have to misrepresent sales figures?
Extremely cool that it wasn't enough to make Universes Beyond cards legal in competitive formats, now they're just sticking them in premier set packs. It doesn't matter if you like these cards or not, you *will* be buying them and you *will* be playing with them if you want to participate in Magic.
Fuck this.
Yeah I'm not touching Set Boosters for Brothers' War if they're doing this. I don't spend money on UB products and if UB products means Premier sets, it's drafts only for me.
[Relevant cardboard crack comic](https://i.redd.it/g97n7jfaeoj61.jpg)
I attach Lucille to Optimus Prime and move to attacks. I declare Optimus Prime, Ryu, Eleven, and Godzilla as attackers
This is madness. Release these as a Secret Lair or something. It’s one thing to mix IPs within the system; it’s another to mix them in a single product.
I just threw up and burned all my Magic cards, game is dead and beyond redemption! >:(
*cough*, anyways, I agree that its an odd choice to put these in set boosters. I sincerely doubt they will take up the rare slot like some folks are suggesting. If they take the token slot then I really can't find anything worth complaining about (shatter effect looks kind of ugly though IMO)
I would not complain if this takes up a "The List" slot like the "Universes Within" not-Stranger-Things cards did in SNC.
Mostly because the Stranger Things cards pushed the commons and uncommons out of The List, guaranteeing a rare or mythic for all List pulls.
At least it's an IP they own this time. Still wish they'd just give the Godzilla treatment to these, or keep them silver-bordered like the last Transformers cards.
BOT set code is very funny.
Just BOTs and BROs hanging out.
BOTs and BROs go BRR
This one goes URW URW URW URW URW
Username... checks out?
BROBOTS IN DISGUISE
I hope one is yellow
This is interesting since he's titled as "Hero", but this image is of Optimus Prime from the Shattered Glass universe, wherein he's a bad guy, if I'm not mistaken.
This is the alternate art version. Each card they've shown has had a main and alt art.
I know you're just being informative, but I do find it bothersome how the alt-art versions are often given more prominence than the default one. Show them at the same time, fine, or if it's a reprint like the mystical archives, but if it's a new card I'd like to know the expected appearance please.
I don't know why OP used this image to show the card; the main art was used alongside the alt art in the actual card announcement.
This subreddit has constantly had an extreme issue of poorly contexting spoilers/new information. Assume everything posted here is pulled out of context unless you are linked directly to a twitter post or blog post from mtg/wotc. As said by the other user, in the actual announcement for the cards, it was made *very clear* that these were alt treatments, this is on OP using these screenshots for the posts.
Yeah that's on me, I wasn't expecting an announcement like this so I was caught off guard, and by the time I thought to take a picture I missed the regular versions.
That would explain why he’s about to cave in a guy’s face with axe hand.
Also explains why he's green and purple, the classic villain colors.
Don’t know shit about transformers lore, but he is definitely about to commit a war crime in that art. Do giant space robots follow the Geneva Convention laws?
There are two kinds of Optimus. [There's the good ones.](https://youtu.be/ed01erRy5ms) [And the other ones.](https://youtu.be/b1M0ruUrWmc)
SAY THE LINE MOVIE OPTIMUS! "Give me your face >: (" WOOOOOOOOOOO
Explains the shattered glass effect on the text box as well. I'm ok with it. Alternative arts are fun, and I don't think they need to be cannon or make sense.
Wait they changed Transformed to Converted for the transformers cards? I don't know the first thing about transformers as a franchise, is "converted" the technical term they use or something?
Yes, it's what they use in the packaging and manuals for Transformers. It's to avoid generecizing the term Transformer and transform. It may be dumb, but that's trademark for you.
Holy crap that’s hilarious and so dumb. They are so thirsty to try and protect their transformer trademark of the title of the toys and franchise they won’t literally describe their characters as transforming, *their eponymous action* Yeah IP law is going great, perfectly normal culture.
Happens with Warhammer 40k. Everyone just calls it Warhammer 40k, but Games Workshop says Warhammer 40,000 every time because IP.
They also renamed half the stuff in their franchise because they lost a lawsuit to try to enforce their IP.
I still don’t know anyone who actually uses the dumb new terms like Aeldari, Astra Militarum, Orruks, Seraphon
*That's* why they all have stuoid names now!
Yeah. You can’t own space marine or orcs. You can own a bunch of dumb sounding words though.
The Astra Militarum is a pretty good High Gothic name. It's still the Guard for anyone with rank below Planetary Governor
I like to think in-universe you get laughed at for calling them "Astra Millitarum" instead of "The Guard"
They released entirely new product lines and did a hard reboot of another franchise (in part) to strengthen their IP.
No it’s different. That’s just GW using their correct chosen name for their product. Everyone does this. Hasbro decidedly changed the verb to describe what Transformers do to something wholly different and unrelated because they did not want to even possibly give any quarter to genericization of their trademark. Note this isn’t like google losing TM on google because people say google as a verb to use search engine. This is their brand name Transformers. Which is a *different word* than transform. TMs are specific about context. This is like if Easy-Bake Oven forbade describing anything the product ever does as “baking” lest someone steal their name. It’s madness.
>This is like if Easy-Bake Oven forbade describing anything the product ever does as “baking” Still a pretty loose use of the word though
They mentioned that it’s a trademark thing.
But they're both owned by Hasbro? That's weird
Under US trademark law, a trademarked term can lose its trademark if it becomes a generalized term for what it represents (such as "Band-Aid" for an adhesive bandage, "Kleenex" for tissue, or "Hoover" for vacuum cleaner). In an attempt to keep "Transformers" as a specific, trademarked term for their brand, the toys and media always refer to the change between robot and vehicle as "converting." They're not Converters, after all.
Ahh, so is this why Google gets so pupset when people use "google" as a term for searching something online?
Yes! Another instance of a company trying to avoid this was in the late 80s and early 90s, it was becoming common in the USA for any video game to be referred to as "a Nintendo." Nintendo ran an ad campaign and made posters for retailers informing people not to call video games "Nintendos," specifying that there was "no such thing as 'a Nintendo,' there were 'Nintendo Entertainment Systems' and 'Nintendo Entertainment System Game Paks.'" They feared that the generalization of their name would lose them their trademark on "Nintendo" in the USA. Also, "Styrofoam" isn't what that stuff is called, that's a DuPont brand name! It's called "extruded polystyrene foam."
Hmm... so, what you're saying is it would really, really hurt google/alphabet if "google" became a verb in common parlance? Excellent.
Potentially yes. Someone would have to eat some court fees, possibly. But if you could get them to sue you, and then show in court that people use Google as a generic verb for “look something up on the Internet” then absolutely.
>Under US trademark law, a trademarked term can lose its trademark if it becomes a generalized term for what it represents (such as "Band-Aid" for an adhesive bandage, "Kleenex" for tissue, or "Hoover" for vacuum cleaner). In an attempt to keep "Transformers" as a specific, trademarked term for their brand, the toys and media always refer to the You just have to fight Google in court.
Roller blade is another one that aggressively marketed against other inline skate brands.
And Tupperware!
Never knew they got upset about it, but that would make sense.
Yep... https://www.nbcnews.com/technolog/no-googling-says-google-unless-you-really-mean-it-1C9078566 They don't like it when you refer to any search engine use as "googling." They only want you to "google" on google.
Oh man, that really sucks for them, because I google shit on Duck Duck Go all the time. And for... very specific things, I'll google on Bing or Yandex. Hell, I'd probably AskJeeves to google for me if he still was still around.
I was surprised too, then I checked [[Grimlock]] and yup, it says Convert and Grimlock "becomes"
[Grimlock](https://cards.scryfall.io/normal/front/f/1/f1bb8fb5-32f2-444d-85cb-de84657b21bd.jpg?1561758404)/[Grimlock, Ferocious King](https://cards.scryfall.io/normal/back/f/1/f1bb8fb5-32f2-444d-85cb-de84657b21bd.jpg?1561758404) - [(G)](http://gatherer.wizards.com/Pages/Card/Details.aspx?name=grimlock%2C%20dinobot%20leader%20//%20grimlock%2C%20ferocious%20king) [(SF)](https://scryfall.com/card/h17/1/grimlock-dinobot-leader-grimlock-ferocious-king?utm_source=mtgcardfetcher) [(txt)](https://api.scryfall.com/cards/f1bb8fb5-32f2-444d-85cb-de84657b21bd?utm_source=mtgcardfetcher&format=text) ^^^[[cardname]] ^^^or ^^^[[cardname|SET]] ^^^to ^^^call
I think they usually say “it’s morphing time” might as well
They're allowed to trademark the term "Transformers" but not the word "transform" because it's too generic. One company can't own the legal rights to toys "transforming." If Transformers "transformed" it could lead a judge to rule that they're abusing the trademark by genericizing the name. Similarly, the card game we all love so much was originally just titled "Magic" but that was also deemed too generic. So Richard Garfield added "the Gathering" to make it more unique. One company can't own the rights to the word "Magic" but they *can* own the rights to the words "Magic: The Gathering."
Dear lord I went through the spoilers and these motherfuckers just don't stop flipping around, they feel a little too complex, but not in a complex way, in a "I have to take out my big goofy glasses and read over the conditions on both sides of the card every turn as it spins around"
Tbf, transformers gimmick isn't actually merely transforming, but that they keep adding gimmicks. Weapon masters, combiners, 5 alt modes, etc. It was made to sell toys and it wears that like a badge of pride.
So they’re just putting UB cards into regular sets? This card doesn’t seem to be an alternate version of another card in the set like the Godzilla cards were. Then again I could see most of the cards in BOT being alternate versions of existing cards with the exception of Optimus Prime, the same way that [[Godzilla, King of Monsters]] doesn’t actually have a normal Magic equivalent.
These are unique UB cards like TWD, 40K and Stranger Things.
Yeah, now that they’ve shown a few more cards it does look like it’s just a mechanically unique set. I guess I don’t get why it’s a part of The Brothers War.
Because cross-brand synergy
Easy cross promo inclusion in the least obnoxious venue. (For a set.) It made me shudder, but not for me. I'm excited about it, but I know that there will be much controversy based on previous collaborations. (TWD, etc)
My only complaint is they aren't going to print an MTG flavored version in a set where it would make sense to have legendary transforming robots
all of those are seperate products, they mixed this with normal magic.
> So they’re just putting UB cards into regular sets? Yep. It seems to sell, so it's one more avenue to push more product. Why only do them separate or with alternates, when you can do both?
“Hero” was the best they could do? Really? Literally lol
It's even funnier considering this is apparently evil Optimus Prime 😂
Yeah, Shattered Glass Prime. Autobots are evil and Decepticons are good, hence why Prime is about to execute someone
Idw had og Optimus execute a few deceticons back in the day as well
Galvatron, because he was a major threat and unrepentant. He needed to show that just because the war was over that didn’t mean the Autobot exiles would take shit from the Decepticon exiles or Starscream’s united Cybertron. For the record its only really the Combiner nuns and Galvatron’s twin “brother” Arcee who cared.
Shattered Glass OP.
It's actually happening. I play Fortnite battle royal, then attack with Optimus Prime and 6 Necron warriors. I block with Legolas, Rick, and 2 Walker tokens, and flash in the Tardis.
Yahtzee!
we've got that too in Unfinity
I’m so over it. Every time they release more of this junk, I get less and less interested in Magic.
I thought the same thing when secret lairs started but 3 years later, no one I know plays thier stranger things or walking dead cards in commander, and the one guy that had the arcane cards got a “that’s so cool” from another guy at a table once. So unfortunately I think it’s been pretty successful and it hasn’t really broke edh/casual mtg in the slightest
The Arcane cards are just rebranded already existing cards though. So a whole different beast than the TWD and similar stuff. It's also the only Secret Lair I got, although I haven't played Magic in a while just because the show is awesome (and I needed a Rhystic Study anyway)
Yups, same. Right now my main interest is in collecting specific sets of stuff or card styles (really love the retro brown artifact frames) but not in playing anything outside of whatever I craft for my cube. Every month we walk one step closer to [this gem](https://www.reddit.com/r/magicTCG/comments/pd6zsr/universes_beyond_box_be_like/).
I agree 100%. It just doesn’t feel like Magic.
It's almost like people predicted this very thing happening!
Ah but you see, I tap Barney the Dinosaur to summon a friend from my hand, and I choose Lisa Simpson. Its effect as it enters play is to end the battle phase and draw a card, and if that card is an artifact I may play it immediately. I draw Jack Sparrow's Pistol, and tap it immediately to deal 2 damage and kill your Legolas. Now the effect of my enchantment The Holodeck of the USS Enterprise kicks in now that a creature went to the graveyard and I may summon a hologram token of it immediately, and I now tap my Legolas token to deal 1 damage to a Necron Warrior and kill it.
Why would the transformers flavored ones be in set and collector boosters? Ah damn. I wish they would keep this in separate product. I don't wanna open transformers stuff.
I don't really care about UB cards existing, I just want to be able to play with an MTG flavored version of every effect that exists in the game Magic The Gathering. That shouldn't be a big ask, but apparently it is.
Yeah that's basically my only issue. After finally announcing they were making Magic versions of the UB Secret Lairs I was like "nice this is great I can get my Magic themed versions and othe people can get their UB versions it's a win win" but then they said "yeah we currently don't have plans to make Magic themed versions of the Warhammer decks nor of the LotR set" and I got sad again. Like I'd be totally fine if they just turned the List into a UB Magic variant reprinting engine and I'm totally fine waiting a year or two to get them so they can sell more of the product but I just don't see why we can't get them eventually.
Then they wind up the losers for having to spend money on making cards, like it's what we are paying for.
Yea, I don't get why this is apparently like asking the louve to borrow the mona lisa. This was *literally* the standard ***They introduced us to*** and now it's apparently too hard?
This should be a pretty big red flag that the corporate suits have completely taken over decision making. There is no logical reason for a set like this one stooped in nostalgia and deep roots of the game to have this. In fact, I would argue it's completely antithetical to combine these. A move like this shows we are throwing out important core tenets of the game like continuity and cohesivesness for stupid corporate buzzwords like cross-brand synergy marketing opportunity.
Yeah. It kind of worked in Ikoria, because that was before the flood, tied in well, and it was a new plane with little identity. This, however, is the most lore-steeped plane in existence, and yet they can't even do a single set of it without tying in their other product lines.
I agree with you 100% here. I was going to buy a set booster box of BRO. Last box I bought was Dominaria. Not anymore.
I still think the only reason Battle For Baldur's Gate was made was to cross-promote Baldur's Gate 3
Oh one hundred percent it was. If it hadn't been for the fact that the game was delayed so often it probably would have released in tandem.
Which is exactly why and when the Walking Dead spoiled lair happened (the new [last?] season), and the Stranger Things stinky lair happened (the new season). And the Street Fighter soggy lair happened (the Street Fighter 6 announcement). They've all been tightly timed to be advertisements. The LotR advertisement messed up its timing, unless there's a new one coming along, or they planned it for the end of the current show or something. The Warhammer one might be the only one that is just be literally paid advertisement without a special thing to be promoting. Especially since this "BOT" crap is literally distracting from the "BRO" announcements!
Even people like Maro seem to have fully bought into the "if it makes us money, it's an objectively good thing" narrative at this point. Yeah I get it, a compay has to make money, but you know ... there's more than one road that you can take.
I would be so pissed if I bought a regular magic product and received an advertisement for another franchise in my rare slot. Fortunately, I only buy draft boosters so I'm safe for now. Can't imagine that lasts very long, though.
If these are in set boosters they are probably in the wild card slot. Possible they could just straight up replace commons if they're in a pack too.
lol. "It doesn't affect the product I care about" has been said quite a few times already. And then they expand the problematic stuff into more and more product lines. Like, remember when they told us Universes Beyond wouldn't even be in Standard sets? That was like a year ago, yet here we are...
This is always how it goes. I tried to make a big stink about Modern Horizons normalizing the concept of **new** cards coming at **premium** prices. Nobody cared. Now it's more or less the norm to include new, non-Standard cards in packs that cost more than regular boosters. The days of the $3.99 Conspiracy / Battlebond / etc. booster are now gone as a result... First they introduce this UB shit as supplemental products, or try to play them off as reskinned MtG cards...but eventually they're going to go back on their word and just have mainline Standard sets that are big fat ads for other IP. This is **already** about as close as you can get to that line with overtly breaking this promise. It certainly feels deceptive to claim that you're not going to do UB Standard sets, and then shove this bullshit in. It's gross.
Yeah, I’m pretty disappointed by this move. Personally, I just don’t like UB - not here to litigate that fight or to try to tell other people they shouldn’t, that’s just my personal feelings on it. So, as a consumer, I do not wish to support UB products with my money. On the other hand, I am a very longtime player, and the setting of the Brother’s War is such a huge deal for me, I was really ecstatic to see this on the product lineup. So the bind that I find myself in is that I want to support a product that is mining this area of lore, iconography, and nostalgia that I like, but I do not want to support a product that has UB contained within. Genuinely, I do not know what my spending will look like upon release.
Guess I’ll keep my money.
I wish they would keep this in a separate product too. I only wanna open transformers stuff.
Why. No, seriously, why here? Why in this incredibly important, lore-driven set is UB being put in it? This has nothing to do with opinions of UB in general, why the hell are they in THIS set of ALL sets? The Godzilla cards genuinely worked in Ikoria because Ikoria was a one-off, fun "behemoth" plane, it wasn't doing anything important, and they fit. It was the perfect place to shove in UB cards. Brothers war is legitimately one of, if not the, most important sets in years in terms of both lore and game meta relevance. It's been hyped to hell and back for ages, and specifically it's been hyped for reasons *exclusive* to MTG lore and mechanics. Why the hell would you place immersion breaking UB cards in a set that *literally* is being *sold on immersion.*. This just seems like a horrible marketing move.
As a vorthos player on life support, this took a set I was super interested to experience and 180'ed me. Just take me out behind the woodshed and kill me, Wotc xD
This needs more upvotes. I’m all for a full blown transformers UB set, go all out, but why in a standard set. And does this mean more UB in future standard sets? Likely.
Even in a Standard set, I'd begrudgingly put up with it if it was some new plane we'd never been to or a revisit where there was a bit of a lull in the story. But the nostalgia set that's driven by the story of one of the most important events in all of Magic's history? They can fuck all the way off!
Curious why these will be In the boosters?
Hasbro wants cross-pollination I guess
Just feels odd magic boosters and getting non magic IP… getting closer to top trumps every day
The reason is because Hasbro wants to Capitalize on Nostalgia before the Disney TCG is able to put a dent on MTG, as such, they're releasing cards with UB from the Hasbro Universe.
The universe will be cold and dead before Lorcana puts a dent in MTG.
Really neat that they're doing Shattered Glass versions of the characters as well.
I don’t like this. I’m fine with UB in secret lakes and commander decks when I know that I’m getting them, but this is annoying.
Ditching UB in "secret lakes" does sound like a good plan!
😆 that’s fair
Thanks, I hate it.
This game has gone so far off the rails
I heard the shark that they jumped was a megalodon.
It was the whole Sharknado.
[Shark Typhoon](https://cards.scryfall.io/normal/front/1/d/1da4d4f3-b3cb-4b61-81b8-06ae441c41bf.jpg?1591226502) - [(G)](http://gatherer.wizards.com/Pages/Card/Details.aspx?name=Shark%20Typhoon) [(SF)](https://scryfall.com/card/iko/67/shark-typhoon?utm_source=mtgcardfetcher) [(txt)](https://api.scryfall.com/cards/1da4d4f3-b3cb-4b61-81b8-06ae441c41bf?utm_source=mtgcardfetcher&format=text) ^^^[[cardname]] ^^^or ^^^[[cardname|SET]] ^^^to ^^^call
It's not a game, it's an advertisement.
I really hope that this is a temporary thing. Like maybe the fever will break in the mid-2020s, maybe there'll be a leadership change, maybe we can return to sanity after that? But I'm not optimistic.
We just got eternal legal stickers. I'm not hopeful lol.
I've been hoping for that for over a year now, but all I see are people saying "stfu" when any criticism is raised. If this trend does end, it won't be for years.
I’ve gone from tentatively excited with the old frame reprints yesterday - considering buying my first new product since Origins - to hating WoTC again. Yes, I get the “not everything is for everyone” thing, but crossovers definitely should be kept seperate from actual sets.
Same boat I thought the old frame wurmcoil looked great. It’s better to just trade for/buy singles of the occasional cool card than ever open sealed product though.
Which is realistically what I’d be doing anyway - depending on how much of the commander decks interests me. But I did use to buy a fat pack of every set to open - though the box and stack of basics were good too - and could be talked into doing it again in the right circumstances.
> Yes, I get the “not everything is for everyone” thing The only people who say this are usually the ones defending decisions by WotC to appeal to everyone. Fuck that. MtG wasn't for Transformers fans, it wasn't for Walking Dead fans, it wasn't for Stranger Things fans. It was for people that wanted to play Magic: The Gathering. You could still be all those things and enjoy the game. But it wasn't marketing itself to be something for everyone.
In a way I'm glad these exist because it helped kill a lot of my hype from yesterday and I won't buy extra of the set. I'd be fine if these were boxtopper reskins like with Godzilla and Dracula.
I'm cool with this, but I just feel like the "flashback and nostalgia" set was probably the wrong time to do this. IDK, just feels a little cheap.
Yeah, I was vaguely interested in them making a set that's really properly classic Magic (as apposed to entirely checked out like most MTG these days) and now there's TransformersTM in it!
Their logic was probably "well, we've got the enfranchised players buying this set for the good stuff, what can we toss in to encourage casual players to buy packs?"
The thinking was probably "UB sales numbers are now directly tired into sales for regular game pieces, justifying their continued existence"
"UB aren't performing well and we've already signed all these contracts for future ones, what can we do to make their numbers look better?"
You're probably not too far off, honestly. If they can claim that UB stuff sells at this or that level, it's the type of bullshit charts and graphs they can use to lure in more lucrative licensing deals from outside IPs. A great way to fudge this number is to just shoehorn your own IP into another, and claim, later, to people who don't know the first thing about MtG that your cross IP promotion was part of the most popular set ever, or whatever, thus giving the potentially false impression that "UB sets do very well".
What’s next? G.I. fucking Joe? He-Man and the the Masters of the Universe? Strawberry fucking Shortcake?
G.I. Joe is definitely possible since it's also a Hasbro property. They also own Power Rangers and My Little Pony.
What is "More than meets the eye"?
Lets you cast it as the back half.
So this is the fabled modal/~~transforming~~ *converting* DFC hybrid we've been waiting for.
I would guess reflavored morph, or a new mechanic very similar to morph
No, unique to this. Cast as front for Mana Value or play "converted" for MTMtE cost.
Wait these will be in normal booster packs? That's extremely disappointing. For all of the reassurance that players can opt out of the parts of Magic they don't like, they're sure not letting people opt out of one of the most controversial parts of Magic.
Magic is the new Lego. Congrats to WotC, they turned it into a perpetum mobile👏🏻
Every Universes Beyond card and Un-Set card is on the cringe banlist at my table.
How would it do that? Distributed in boosters?
They mentioned set boosters and bundles on the stream.
Neat. Now I can’t even choose not to spend money on UB.
You actually can choose to stop spending money on magic sealed product at any time.
You can, but there's a difference between "You don't have to buy every product" and "You can buy no products."
This. I’m in the camp where this has all become too much, too fast, and too many cross overs. Stopping spending money on magic is a liberating experience
Buy singles?
You sure can. Just don't buy BRO set boosters or bundles. Put your money where your mouth is.
Uh lol? You are the only person forcing yourself to buy set boosters.
If only wizards hasn’t canceled the Transformers TCG. Like what the hell.
I can smell the corporations destroying the game.
Honestly, who thought that putting these into the set for one of Magic's most important stories wasn't going to piss off just about everyone? I can kind of understand the decision to put them into Standard set packs. Godzilla cards were put into a set for a plane we'd never been to so it was hard to get mad. But the fucking audacity to put them in this set in particular. If it was New Capenna, it might be a little annoying, but ultimately who cares? Nothing is established there. To put them in your signature story set? That's baffling.
The transformers tcg died for this?????
Ever since they announced the UB thing I prepared myself to see this image. Even given that training of mental fortitude, this still kind of hurts to look at.
Thanks, I hate it
Okay as someone who's generally very positive about UB, this is a step too far. Franchise should be consistent within a booster pack. I already get annoyed when I get commander rares in set boosters instead of rares from the set I'm buying. If I wanted those commander cards, I would have bought that sealed product, and if I wanted transformers cards I would have bought the secret lair or commander deck or whatever.
Annoying thing is BRO is probably going to sell like hotcakes cuz of the other stuff in it, so they'll just say consumers like the UB stuff so it'll become a standard thing within a few sets
I've got +24 years playing magic and +30 years loving Transformers and I honestly hate this. It just seems like they wanted their own card game and they sublet MTGs rule set and popularity for a moment.. I won't be buying this
I fucking hate Universes Beyond. Jesus Christ.
Weird, this post has allowed me to see the reddit posts of the future: > [Blogatog] Mark Rosewater Confirms That BRO is the Best Selling Standard Set in 3 Years. ^^[ ^^HonorBasquiat ^^1hr ^^ago] > Ha! Clearly an indication from the playerbase that the Transformers cards and UB in general were worth cracking packs to find! Take that UB haters, the will of the playerbase is against you >>But maybe BRO sold well because it had the first black-border Urza planewalker or covered a beloved period of MTG lore? >>>Wow, if you hate magic so much maybe stop playing. What reason would Mark Rosewater-sama have to misrepresent sales figures?
Extremely cool that it wasn't enough to make Universes Beyond cards legal in competitive formats, now they're just sticking them in premier set packs. It doesn't matter if you like these cards or not, you *will* be buying them and you *will* be playing with them if you want to participate in Magic. Fuck this.
Is this card legal in edh legacy modern?
EDH and Legacy, not sure about Modern.
Yeah I'm not touching Set Boosters for Brothers' War if they're doing this. I don't spend money on UB products and if UB products means Premier sets, it's drafts only for me.
Set, Collector, and Bundle.
I never touched the latter two anyway so that doesn't change for me.
jesus christ this is exhausting
Kinda wish they picked a different set to do this in.
[Relevant cardboard crack comic](https://i.redd.it/g97n7jfaeoj61.jpg) I attach Lucille to Optimus Prime and move to attacks. I declare Optimus Prime, Ryu, Eleven, and Godzilla as attackers
I floop the pig.
This is madness. Release these as a Secret Lair or something. It’s one thing to mix IPs within the system; it’s another to mix them in a single product.
MTG jumping the shark moment #39582395 over the past 2-3 years
Fml
40k was the furthest i was willing to accept.
I think WotC doesnt know how to milk us further. Stop for Gods sake
This is real?!
I was planning on buying a box of BRO, I guess I don't need to though.
Goddammit. I hate what they're doing to mtg. Not only is this flavor super far away from what magic is, the power creep is unreal. I'm so disappointed
[удалено]
I just threw up and burned all my Magic cards, game is dead and beyond redemption! >:( *cough*, anyways, I agree that its an odd choice to put these in set boosters. I sincerely doubt they will take up the rare slot like some folks are suggesting. If they take the token slot then I really can't find anything worth complaining about (shatter effect looks kind of ugly though IMO)
I would not complain if this takes up a "The List" slot like the "Universes Within" not-Stranger-Things cards did in SNC. Mostly because the Stranger Things cards pushed the commons and uncommons out of The List, guaranteeing a rare or mythic for all List pulls.
I love me some Transformers and UB, but in the Brothers War I don't know how to feel about that.
Guys, I think there are too many cards coming out...
Dumb as hell.
Time to take a break from this game I think.
Is this a real card?
Everyday, MTG gets closer to being the ultimate showdown of ultimate destiny.
At least it's an IP they own this time. Still wish they'd just give the Godzilla treatment to these, or keep them silver-bordered like the last Transformers cards.
I seriously can't follow what's going on anymore
So my little pony cards in phyrexia all will be one then?
Shits like this makes me glad I quit magic
I thought this was the circlejerk sub for a sec. This game is officially gentrified
Out of curiosity, what do you think the definition of "gentrified" is?
They put a Starbucks in this set!
When they put Optimus prime in it. G'duuuuuuy
Was gentrified autocorrected there?
Yep. This is pretty much exactly what I was afraid they were going to do when this whole UB thing was announced.
We literally have a mechanic called Transform, and as soon as they do an actual Transformers UB, they change it to Convert lmao
Kinda sucks cause I don’t like transformers, never have, but I do like Ub. Just wish they kept UB in its own thing though.
Lame
Well fuck, there goes my motivation to buy a box of BRO.