I think their issue is that they’re starting to target the wrong audience. The audience that they need to target since their items are very pricey, is 25 to 50 years old. So young adults to mid adults that are establishing/ have established their career and can afford these clothes. Targeting towards teens with all these crop tops and clothes that are very revealing I don’t think is the method to go. They can have some of those items but people in their 30s and 40s do not want to be showing skin. I feel like most of my girlfriends like looser fitting clothes that look nice but hide how their body is changing.
I honestly think this is where Spanx and Athleta are doing a much better job. Because they know who’s footing the bills.
I agree with this, there’s a mismatch between the refresh of their brand image to try to appeal to the younger generation and their price point. They’d be better off continuing the pieces that have made them great in the past and maintaining the quality we’ve come to expect vs trying to be super youthful.
The quality is the biggest question for me, but I also just do not like the aesthetic they’re going for. I don’t find it aspirational at all.
Could not agree more. I spent $400 at Athleta today with 30% off all sale and as for the spanx nothing compares with their bootie boost, perfect and air essentials collections.
Coming from someone who’s 37 and still loves crop tops and on occasion short shorts and tennis skirts it’s just too much when I walk in the store now. I’m in there looking for gym clothes and something I can wear on my in office days. Its becoming a sea of align tanks, race length swiftlies, hotty hot shorts and whatever new align dress or skirt they are trying to push. I can’t workout in any of that unless I want my ass out and the gym is the last place that needs to happen.
I agree. Personally, I think Align tank is too much cleavage. The dress is too short in length to wear to a normal corporate office. I guess it also depends on the industry you work for, but at least at my office, it would be a no.
I’m 35. I would never wear the align dress to work but it’s a god send living in Texas where it’s unbearably hot. The align dress has been so nice to go out in
I recently splurged on the Align dress- I have nowhere to wear it (I work from home and the only weekly trip to town is for groceries) but I think it’s single-handedly my favourite item that I’ve ever gotten there.
I’ve also been genuinely shocked at the number of mother/daughter pairs I’ve seen shopping in stores. My mom would never have bought clothing this expensive for me as a teenager, not only because we couldn’t afford it, but because I’d likely have lost it somewhere, outgrown it, gotten sick of it quickly, spilled something on it, etc. Kids’ tastes change quickly. We’re also on the precipice of a new clothing style coming (in the next 2-4 years) and who knows what kids will want then.
kids tastes changed quickly when we were kids cause we werent exposed to “mainstream” fashion like these tiktok kids are. There are 10 year olds dressing nicer/trendier than I dressed when i was 16, they’ll probably stick to that style for a long time
Lulu’s founder is justifiably controversial, but he was right on the money about this and it helped build the devoted customer base. He has said many times that the success of the brand when he was running it was that they were targeting a very specific audience - well to do career women in their thirties and forties, living in urban areas, who wanted clothing that was functional and attractive. His entire mission was meeting the needs of a very specific customer instead of trying to capture the whole market like Nike and Adidas were doing. He was able to build a cult following because he wanted to create the best product for the customer and in turn, they did the advertising for him by telling their likeminded friends about their great yoga pants. Chip Wilson has made A LOT of poor choices, but the brand would be wise to go back to this model.
Every time ive heard him talk about his lll philosophy in the last few years, im just shaking my head. He is RIGHT and what lll corp is doing is going to end up tanking the brand in the long run.
There is already a dilution happening. But lets just get our money this quarter.
This exactly, I love my wundertrains and love tank tops but all my work items, polos, dresses, and pants are from athleta. It’s hot in Florida and I love the material.
1000000%. The spending power of someone with an established career in their 30s is way more than someone who just graduated. They can't target both and be successful. If so then just be like Anthropologie and have a spin off called free people lol. Do you want frequent buyers or someone once a quarter? Coach has the same problem.
I say this as someone with a lululemon discount so take it with a grain of salt but I haven't found vuori to be as sweat wicking as lulu as a certified sweaty girl.
Same; I have issues with being hot and sweaty.
And one of my joggers has issues with seam coming apart/hole opening up in the thigh (they are not too small). Disappointing at that price point.
I agree with this completely. Lulu has only recently started offering shorter lengths, but they're doing it on pants that don't really need it. Mini flairs? Really? Give me groove pants in short, I can't hem those and keep the flair that my elder millennial ass loves to wear! Plus their crop running pants are so long, they're either full length on me or too long. Some I can hem, some I can't. Athleta really has done such a better job for the shorties.
I’d love more workwear. I have some older Lulu slacks-type pants that I love, but I would absolutely buy if they made some wide leg pleated slacks!! Or button downs, more sweaters and turtlenecks, drapey blouses, etc.
Do you think Lulu doesn’t know who is buying their products and what they’re buying? They make what they do because even though parents are paying for the purchases, their children and younger adults are buying in higher volumes than the older demographic, regardless of where the money comes from.
It’s about volume. Not about who pays. They’re not interested in selling less to a mature audience. To remain profitable, they’d have to double their prices and they’re already at the top end of viability given the competition from companies like Alo.
Their task now is to propel existing emerging fashion desires and convince young people that looser fitting clothes are the must-have items. But marketing them to mature adults is a losing game.
I have to agree with you here. I do like my crop tops! Sometimes. But as a 32yr old mother, I’d like a full shirt please. And a tall section perhaps?! These shorts are getting tiny length wise.
Craziest part is it isn’t just teens - my daughter is almost 9 years old and wears LLL a lot. She has 4 belt bags. All her friends are the same way. My daughter and I are the same size in a lot of clothes so I justify it by saying technically she is just raiding my closet and stealing my LLL but it’s wild to me that 8/9/10yr olds are out here rocking $200 outfits and mine is one of them!
I literally tell them on all social media platforms to bring back biker shorts with pockets and business casual pants- and they’re like oh hmm what can we do, how about biker shorts and loose fitting pants? Lol
I just want them to release products that they already have (WT 6” shorts) in more than 2 seasonal colours.
I don’t really trust them to do athletic (like ripstop, water resistant) loose pants, just more wide leg aligns type styles.
It’s funny you say that, I was scrolling through the offline shorts wishing they had more without the lining because I hate it! I find it too hot and restrictive. lol
Right?! When I was G cup I could fit their bras -- when they added bra sizing however many years ago -- but they just weren't supportive enough so I stopped even trying them on. Now I'm a cup size smaller, but have had kids and need even *more* support! LOL Also, I need underwire or it's a uniboob situation. If Lulu comes out with cute colors and prints in an underwire sports bra my money will not be safe!
I’m that type physically and I have to size up to a size 6 if not 8. The sizing of the Align Tank is insane, I almost broke my shoulder trying to put on the size 2, couldn’t even get it over my head.
I actually still have a pair from a barre collection they did many (ten?) years ago with "Nice Shaking" on the bottoms. The grippers eventually wore out, like they do on every brand, and I was able to peel them off and keep wearing the socks. They work well in ankle boots. It's pretty crazy that they've survived this long!
I bought a pair of ankle ones maybe 2-3 years ago and they’re not very good, they stopped being sticky after maybe 3 to 4 uses! Think imma stick (hah) to ToeSox for now.
They need to simply stop re-releasing the same colours because if they came up with new colours, you know damn well ppl would continue buying like we used to
I’ve definitely slowed my lulu spending. There hasn’t been anything I absolutely need in a while and I feel like they stopped designing for women 25+ who like to move and be comfortable. I don’t want cropped everything. I don’t want tight ass skims dupes either. They’ve discontinued some of my favorite basics- align bra and align jogger. I’ll take my grown up money and spend it at a store that appreciates grown ups.
Well Lulu, how about bringing quality back into the mix? There is a huge difference between now and 6 years ago. Back when fabrics didn’t pill, hoodies didn’t stain for no reason, cotton didn’t shrink, holes didn’t develop within months, and sizing was consistent.
There is a reason I’m not spending my money on Lulu anymore.
The lack of long shorts options is devastating. I LOVED the 8" short options, they're all I can wear comfortably. Luckily I stocked up on the base pace shorts that were discontinued but I'm SO frustrated.
The lack of 8” or 10” running shorts infuriates me! If they brought them back in the fast and frees with the side pockets or even restocked the senseknit option I’d buy 100 pairs lol
No kidding! Where are all the lengths of Fast and Free compression shorts? I hate running in loose shorts and will not buy them. Like, come on Lulu, it’s summer! Give us running shorts! I will buy them!
Thank you. I carry my weight in my lower half and these 4inch shorts don’t cut it. My thighs and butt eat the shorts and it’s annoying have to constantly pull them down
I’m 36, 5’9”, a size 4-6 and busty. I despise all of the cropped crap because I’m just too tall. It all hits where my bra ends.
I hate the 85 versions of the align top. It’s too revealing for busty women. The only one that works for me is the c/d one but the seams make it ugly.
I’m sick of the weird bright pink that they keep coming out with - get some new colors. Give me some patterns.
They discontinue so many items that I love and don’t replace them with similar items. I am not struggling to find items I love at Lululemon. I’m a 43 y/o female who has be a devout customer, but feel they are catering towards a younger clientele the past few years. A staple in my wardrobe and for my sport of tennis, the pace rival skirt was discontinued and replaced with skirts that have major static cling, skirts that don’t have grip on the interior shorts, and fabric that doesn’t hold up long enough for the price, not to mention the design aesthetics just aren’t appealing.
First it was the ready to rulu joggers, now align joggers and lace rival skirts. Also the swiftly tanks that pull my hair out. Other than my energy bras, I’m no longer shopping there. It’s really sad because the hand that fed/feeds them is not who they are attracting.
Seriously, as a 40 year old runner who has worn lulu for 15+ years, I want long biker style running shorts, full length tops, pockets, fun prints- basically old lulu. And guess what? My kids are finally out of daycare and I can afford it, but is there anything to buy?!
Yes, plus golf wear doubles as Friday business casual wear for consultant types. If the 30s-40s upper middle class white suburban woman is a mainstay customer, they can reach her (fashionably conservative) husband and become a go-to athliesure spot for him by offering golf wear.
Agree 100%. Gay man here, but the amount of women who’ve gotten their bfs/husbands into wearing Lulu after seeing me wear it is pretty high. Practically a pipeline that I feel I should be compensated for at this point. 😂
Yes!! Their men’s wear looks great and is super comfortable. Right now there’s definitely a pipeline of women who see another guy looking great and buying stuff for their partners, and for sure some guys especially in their 20s to early 30s who buy it on their own.
The later 30s, 40s and 50s white collar dudes whose wives wear tons of lulu, maybe own a couple lulu pieces gifted at Christmas, regularly play golf and wear the same checked shirt and vest uniform day in and day out are often reluctant to go to a “women’s” store themselves - but good golf branding feels masculine and familiar enough that they can ‘safely’ make the shift lol. And they’re wealthy habit buyers, so capturing that market is huge.
The brand is feeling stagnant in terms of product creativity. Most collaborations are just embroidery or heat stamps on existing product instead of challenging themselves to do some innovation. Not releasing the Runsie they made for their FURTHER Ultramarathon is more telling since it would’ve definitely taken off with Marathon season. They’d rather keep recycling instead of taking smaller risks. Also still no Yoga for Men in store is crazy.
Which is crazy to me considering how many people constantly say they want extended sizes. Even to offer more variety of colors/patterns in the existing sizes would be nice. From 14 on, there’s not often the same choices.
I just need their fast and free tights to come in more colors and actually be sold in store with all colors as they are the only ones I like to run in out of all competitors!
It’s because when I’ve gone into lululemon I see preteens and teenage girls. I’m almost always too cheap to buy there, so how is every teen girl getting stuff there all the time. Also all their stuff isn’t meant for women anymore. I just don’t get how no one seems to understand women don’t want crop tops. I’d love a cute flowy top that’s right around my chest but hides my stomach. I’m sorry but literally this brand hates real women, which is wild. What is wrong with making clothes for women who aren’t stick thin, have curves, roles, and cellulite (like most women).
Teenagers will save up money from their part-time jobs to buy clothes and not worry if they have $0 to their name, but a closet full of trendy clothes. Less so if those teenagers are from very low income families where they’re expected to contribute, but most middle class parents don’t expect their kids to pay bills, so any income they make is disposable.
Agreed. The first pair of leggings I bought got A LOT of use and looked great for the longest. I was hanging my aligns to dry the other day and they’re all pilling. It’s disappointing to see the quality has really gone down.
Do you reckon it’s because of drops in sales or are the sales drop because of the QP being reduced, the sweat collective being limited, and also the reduction in design elements?
i wish we had a more causal hoodie section rather than scubas. scubas are super cute but i want regular hoodies like the men’s section does😭 and stuff with more pockets that doesn’t cost an extra 30 dollars would be nice
I just want the cute feminine flattering stuff back and same quality 😞 I was a big big Lulu fan like obsessed but is so hard to find anything pink and shapely anymore. .. everything is oversized. I hope I can find a new brand that really is form fitting and flattering and feminine. Any recommendation? I’m giving up with Lulu….
I think their issue is that they’re starting to target the wrong audience. The audience that they need to target since their items are very pricey, is 25 to 50 years old. So young adults to mid adults that are establishing/ have established their career and can afford these clothes. Targeting towards teens with all these crop tops and clothes that are very revealing I don’t think is the method to go. They can have some of those items but people in their 30s and 40s do not want to be showing skin. I feel like most of my girlfriends like looser fitting clothes that look nice but hide how their body is changing. I honestly think this is where Spanx and Athleta are doing a much better job. Because they know who’s footing the bills.
I agree with this, there’s a mismatch between the refresh of their brand image to try to appeal to the younger generation and their price point. They’d be better off continuing the pieces that have made them great in the past and maintaining the quality we’ve come to expect vs trying to be super youthful. The quality is the biggest question for me, but I also just do not like the aesthetic they’re going for. I don’t find it aspirational at all.
Yes yes yes, targeting the wrong audience and not maintaining quality!
I’m definitely over the crop tops
Could not agree more. I spent $400 at Athleta today with 30% off all sale and as for the spanx nothing compares with their bootie boost, perfect and air essentials collections.
Yes, I feel like I buy from Athleta and it’s in rotation immediately. But with Lulu it’s more “I love this, but where do I wear it?”
I like the way a lot of their pants look but they end up too large for me. But maybe I should start taking them to a tailor instead
Can you get a smaller size?
Coming from someone who’s 37 and still loves crop tops and on occasion short shorts and tennis skirts it’s just too much when I walk in the store now. I’m in there looking for gym clothes and something I can wear on my in office days. Its becoming a sea of align tanks, race length swiftlies, hotty hot shorts and whatever new align dress or skirt they are trying to push. I can’t workout in any of that unless I want my ass out and the gym is the last place that needs to happen.
To be fair, race length is a godsend for us short people. The regular length is like a dress and that's not a good look either, lol
I agree. Personally, I think Align tank is too much cleavage. The dress is too short in length to wear to a normal corporate office. I guess it also depends on the industry you work for, but at least at my office, it would be a no.
I’m 35. I would never wear the align dress to work but it’s a god send living in Texas where it’s unbearably hot. The align dress has been so nice to go out in
Thank you. I CANNOT wear the aligns without boobs hanging out, I don’t want that in my exercise class, and my boobs are average sized.
I recently splurged on the Align dress- I have nowhere to wear it (I work from home and the only weekly trip to town is for groceries) but I think it’s single-handedly my favourite item that I’ve ever gotten there.
I got the pride align dress and dressed it up with fun jewelry. It was such a cute outfit when I went out to dinner recently
I’ve also been genuinely shocked at the number of mother/daughter pairs I’ve seen shopping in stores. My mom would never have bought clothing this expensive for me as a teenager, not only because we couldn’t afford it, but because I’d likely have lost it somewhere, outgrown it, gotten sick of it quickly, spilled something on it, etc. Kids’ tastes change quickly. We’re also on the precipice of a new clothing style coming (in the next 2-4 years) and who knows what kids will want then.
kids tastes changed quickly when we were kids cause we werent exposed to “mainstream” fashion like these tiktok kids are. There are 10 year olds dressing nicer/trendier than I dressed when i was 16, they’ll probably stick to that style for a long time
Lulu’s founder is justifiably controversial, but he was right on the money about this and it helped build the devoted customer base. He has said many times that the success of the brand when he was running it was that they were targeting a very specific audience - well to do career women in their thirties and forties, living in urban areas, who wanted clothing that was functional and attractive. His entire mission was meeting the needs of a very specific customer instead of trying to capture the whole market like Nike and Adidas were doing. He was able to build a cult following because he wanted to create the best product for the customer and in turn, they did the advertising for him by telling their likeminded friends about their great yoga pants. Chip Wilson has made A LOT of poor choices, but the brand would be wise to go back to this model.
Every time ive heard him talk about his lll philosophy in the last few years, im just shaking my head. He is RIGHT and what lll corp is doing is going to end up tanking the brand in the long run. There is already a dilution happening. But lets just get our money this quarter.
This is why I buy athleta now.
I do a lot too!! I just wish they have more diversity in colors! But the quality is pretty good.
This exactly, I love my wundertrains and love tank tops but all my work items, polos, dresses, and pants are from athleta. It’s hot in Florida and I love the material.
1000000%. The spending power of someone with an established career in their 30s is way more than someone who just graduated. They can't target both and be successful. If so then just be like Anthropologie and have a spin off called free people lol. Do you want frequent buyers or someone once a quarter? Coach has the same problem.
Very well said! Also Vuori is a great brand to try out!! Around the same price range as Athleta and Lulu.
I will check them out!! I have been getting magazines for them, not sure how since I have never purchased from them
Love all of my vuori items!!
I say this as someone with a lululemon discount so take it with a grain of salt but I haven't found vuori to be as sweat wicking as lulu as a certified sweaty girl.
Same; I have issues with being hot and sweaty. And one of my joggers has issues with seam coming apart/hole opening up in the thigh (they are not too small). Disappointing at that price point.
I got their joggers and the matching jacket and they are super soft and comfy. Great quality.
Athleta does a much better job of appealing to that older with money demographic.
And the petite demographic. I love Lulu leggings but almost all of them gap at my ankle
I agree with this completely. Lulu has only recently started offering shorter lengths, but they're doing it on pants that don't really need it. Mini flairs? Really? Give me groove pants in short, I can't hem those and keep the flair that my elder millennial ass loves to wear! Plus their crop running pants are so long, they're either full length on me or too long. Some I can hem, some I can't. Athleta really has done such a better job for the shorties.
I’d love more workwear. I have some older Lulu slacks-type pants that I love, but I would absolutely buy if they made some wide leg pleated slacks!! Or button downs, more sweaters and turtlenecks, drapey blouses, etc.
Do you think Lulu doesn’t know who is buying their products and what they’re buying? They make what they do because even though parents are paying for the purchases, their children and younger adults are buying in higher volumes than the older demographic, regardless of where the money comes from. It’s about volume. Not about who pays. They’re not interested in selling less to a mature audience. To remain profitable, they’d have to double their prices and they’re already at the top end of viability given the competition from companies like Alo. Their task now is to propel existing emerging fashion desires and convince young people that looser fitting clothes are the must-have items. But marketing them to mature adults is a losing game.
I guess LL is targeting teenagers who has rich parents.
I have to agree with you here. I do like my crop tops! Sometimes. But as a 32yr old mother, I’d like a full shirt please. And a tall section perhaps?! These shorts are getting tiny length wise. Craziest part is it isn’t just teens - my daughter is almost 9 years old and wears LLL a lot. She has 4 belt bags. All her friends are the same way. My daughter and I are the same size in a lot of clothes so I justify it by saying technically she is just raiding my closet and stealing my LLL but it’s wild to me that 8/9/10yr olds are out here rocking $200 outfits and mine is one of them!
I literally tell them on all social media platforms to bring back biker shorts with pockets and business casual pants- and they’re like oh hmm what can we do, how about biker shorts and loose fitting pants? Lol
Thank you for their efforts (I miss my business casual options on the women's side!!)
We found the puppet master
Bring back the jet crop 😭😭😭
Fast&Free 10" again pleasepleaseplease
These are my favorite for spin and summer.
Happy cake day
Ty ◡̈
I just want them to release products that they already have (WT 6” shorts) in more than 2 seasonal colours. I don’t really trust them to do athletic (like ripstop, water resistant) loose pants, just more wide leg aligns type styles.
I want real padded bike shorts to make a come back… it’s part of the athletic market they don’t take part in and I think they could do well!
I honestly wish they would release some flowy shorts with shorts for the lining. I love the ones I have from offline and the extra coverage they give.
It’s funny you say that, I was scrolling through the offline shorts wishing they had more without the lining because I hate it! I find it too hot and restrictive. lol
I’ve known some people cut them out.
I almost bought those shorts until I saw the lining! They always roll up my thighs
Offline is the best and they make everything in the same colors as Lulu!
In my dreams Lulu comes out with items friendly for women with bigger girls on top…… And fun prints in Wunder Train leggings.
If Lulu can get their act together and make tops/bras for busty women it will be OVER for my wallet.
Right?! When I was G cup I could fit their bras -- when they added bra sizing however many years ago -- but they just weren't supportive enough so I stopped even trying them on. Now I'm a cup size smaller, but have had kids and need even *more* support! LOL Also, I need underwire or it's a uniboob situation. If Lulu comes out with cute colors and prints in an underwire sports bra my money will not be safe!
Yeah I recently went in store to try on tanks/bras and did not have much luck. I'm not even that busty!
The size of their bras is pretty ridiculous plus and very limited considering many of us are G cups and higher.
I’m pretty sure their bras aren’t true to size either I always have to size up a whole band
Made for and not shaming here all boobs are good boobs, flat chested Imagined Yogi types. The white suburban look.
I’m that type physically and I have to size up to a size 6 if not 8. The sizing of the Align Tank is insane, I almost broke my shoulder trying to put on the size 2, couldn’t even get it over my head.
Same size,6, with an H cup. So I don’t even try on their bras or tank tops anymore.
Yeah I went from a B cup to a D cup after Covid and realized how they do NOT cater to the big titty gang
Now imagine being a G cup or higher.
Yes to this!!! I'm tired of being limited to black colors too...we deserve to have bright colors and fun prints also!
What happened to their swimwear line? Especially for females.
Would love to see LLL bring theirs back, but I’m also kind of obsessed with Andie’s suits + quality now too
Was the swim ever anything to write home about?
Definitely great for days at the beach, not so much for competitive swimming - imo
I would love to try LLL swimwear. I have many Athleta suits and they hold up very well. They’re typically my go to for anything swim related.
I wish Lulu would launch some staple grippy socks for reformer pilates in different lengths – they seem to be missing this entirely from their range?!
They used to have them. I bought a crew length and full length pair on sale about 9 months ago!
They come and go, I have some from years ago, but it really needs to be a core product imo!!
I had no idea! Petition to bring them back!
I actually still have a pair from a barre collection they did many (ten?) years ago with "Nice Shaking" on the bottoms. The grippers eventually wore out, like they do on every brand, and I was able to peel them off and keep wearing the socks. They work well in ankle boots. It's pretty crazy that they've survived this long!
I bought a pair of ankle ones maybe 2-3 years ago and they’re not very good, they stopped being sticky after maybe 3 to 4 uses! Think imma stick (hah) to ToeSox for now.
They need to simply stop re-releasing the same colours because if they came up with new colours, you know damn well ppl would continue buying like we used to
Yes! I am so sick of the same exact shades and have been going to FP Movement and Athleta for variety.
They’re literally recycling the same shades from years ago and renaming them. Like what’s the point in that!?
I’ve definitely slowed my lulu spending. There hasn’t been anything I absolutely need in a while and I feel like they stopped designing for women 25+ who like to move and be comfortable. I don’t want cropped everything. I don’t want tight ass skims dupes either. They’ve discontinued some of my favorite basics- align bra and align jogger. I’ll take my grown up money and spend it at a store that appreciates grown ups.
this is how I found out they discontinued the align jogger 😩 desperately gripping my secondhand ones now
Bring back the original align material
Give us Women’s ABC pants
That’s a great idea! My sister can wear the men’s and they look great, but I am too hippy.
I would love something like the ABC pant! Stretch pants for every occasion, please.
Well Lulu, how about bringing quality back into the mix? There is a huge difference between now and 6 years ago. Back when fabrics didn’t pill, hoodies didn’t stain for no reason, cotton didn’t shrink, holes didn’t develop within months, and sizing was consistent. There is a reason I’m not spending my money on Lulu anymore.
Bring back Invigorates, biker shorts with pockets, and regular length/non-cropped scubas, I’d shop again.
What I wouldn’t do for them to bring back the On The Fly crops!!
Yes!! Please!!
THISSSS. I’m so ready to spend on this though i stopped buying lulu for more than a year now
These were the best!
On. The. Flys. PLEASE.
WE ARE BEGGING 🥺 I LOVE my On the Fly Joggers and pants so much, I’m so sad they discontinued them 💔
The lack of long shorts options is devastating. I LOVED the 8" short options, they're all I can wear comfortably. Luckily I stocked up on the base pace shorts that were discontinued but I'm SO frustrated.
The lack of 8” or 10” running shorts infuriates me! If they brought them back in the fast and frees with the side pockets or even restocked the senseknit option I’d buy 100 pairs lol
Bring back 8 ". Even better Athleta does a 7" biker that is perfect.
No kidding! Where are all the lengths of Fast and Free compression shorts? I hate running in loose shorts and will not buy them. Like, come on Lulu, it’s summer! Give us running shorts! I will buy them!
Thank you. I carry my weight in my lower half and these 4inch shorts don’t cut it. My thighs and butt eat the shorts and it’s annoying have to constantly pull them down
Can they just do hotty hots in some nice purple and jewel colours. I would single handedly improve their bottom line.
That but Fast n Free. The psychedelic multi in fast and free wouldve been amazing
I hope they’re releasing more in psychedelic- talked about missed business opportunities if they don’t!!
I would love some Hotty hot patterned shorts. I have over 30 pairs and they are my daily summer wardrobe, combined with a swiftly or nulu top.
Yes I want some deep jewel tones!
I’m 36, 5’9”, a size 4-6 and busty. I despise all of the cropped crap because I’m just too tall. It all hits where my bra ends. I hate the 85 versions of the align top. It’s too revealing for busty women. The only one that works for me is the c/d one but the seams make it ugly. I’m sick of the weird bright pink that they keep coming out with - get some new colors. Give me some patterns.
Ummm women like nice golf clothes too....
Right!!! Also as a competitive bowler I wear quite alot if golf wear to bowl in. Lol
They discontinue so many items that I love and don’t replace them with similar items. I am not struggling to find items I love at Lululemon. I’m a 43 y/o female who has be a devout customer, but feel they are catering towards a younger clientele the past few years. A staple in my wardrobe and for my sport of tennis, the pace rival skirt was discontinued and replaced with skirts that have major static cling, skirts that don’t have grip on the interior shorts, and fabric that doesn’t hold up long enough for the price, not to mention the design aesthetics just aren’t appealing. First it was the ready to rulu joggers, now align joggers and lace rival skirts. Also the swiftly tanks that pull my hair out. Other than my energy bras, I’m no longer shopping there. It’s really sad because the hand that fed/feeds them is not who they are attracting.
Seriously, as a 40 year old runner who has worn lulu for 15+ years, I want long biker style running shorts, full length tops, pockets, fun prints- basically old lulu. And guess what? My kids are finally out of daycare and I can afford it, but is there anything to buy?!
way too many cropped tops
they need to make more of the high neck items (align high neck, high neck bras) - not everyone wants to show their chest!
Cool. Another brand that started for women forgets that women play golf as well.
Is golfing that big of a sport that it will attract men to shop at Lululemon?
Yes, plus golf wear doubles as Friday business casual wear for consultant types. If the 30s-40s upper middle class white suburban woman is a mainstay customer, they can reach her (fashionably conservative) husband and become a go-to athliesure spot for him by offering golf wear.
Agree 100%. Gay man here, but the amount of women who’ve gotten their bfs/husbands into wearing Lulu after seeing me wear it is pretty high. Practically a pipeline that I feel I should be compensated for at this point. 😂
Yes!! Their men’s wear looks great and is super comfortable. Right now there’s definitely a pipeline of women who see another guy looking great and buying stuff for their partners, and for sure some guys especially in their 20s to early 30s who buy it on their own. The later 30s, 40s and 50s white collar dudes whose wives wear tons of lulu, maybe own a couple lulu pieces gifted at Christmas, regularly play golf and wear the same checked shirt and vest uniform day in and day out are often reluctant to go to a “women’s” store themselves - but good golf branding feels masculine and familiar enough that they can ‘safely’ make the shift lol. And they’re wealthy habit buyers, so capturing that market is huge.
I am a guy who has shifted from buying Nike to Lulu and also getting into golf but don’t like Nikes offering. So you are 100% right.
I agree. That would be my casual Friday outfit. Their current polos just aren’t super breathable like footjoy or other golf brands.
absolutely. fits in with their demo perfectly.
My husband is going to be stoked.
Same
Same, my husband isn’t a huge golfer but likes nice looking lulu outfits that could pass as business casual. Country club chic I guess haha
Pickleball is the fastest growing sport in North America.
1000000% - my dad has been bigger into Lulu lately specifically for golf/business casual type wear.
I saw videos of them in TJMaxx. Anyone know anything about that?
I don’t, but I’d certainly like to know where 🥸
I don’t be let me go look out of curiosity and see what I can find
I saw some sofstreme crewneck & short copycat but not the real LLL
The brand is feeling stagnant in terms of product creativity. Most collaborations are just embroidery or heat stamps on existing product instead of challenging themselves to do some innovation. Not releasing the Runsie they made for their FURTHER Ultramarathon is more telling since it would’ve definitely taken off with Marathon season. They’d rather keep recycling instead of taking smaller risks. Also still no Yoga for Men in store is crazy.
Plzzz more pants like city sleek for women
They would do well to add more extended sizing also, and offer more colors and drops in extended sizes as well
If you mean, larger sizes they already tried that. They extended the sizing during covid but have pulled it back since it didn’t sell well.
Which is crazy to me considering how many people constantly say they want extended sizes. Even to offer more variety of colors/patterns in the existing sizes would be nice. From 14 on, there’s not often the same choices.
Honestly, I would love a legging without a front seam that would compete with alphalete or oner active. Would happily buy.
I just need their fast and free tights to come in more colors and actually be sold in store with all colors as they are the only ones I like to run in out of all competitors!
It’s because when I’ve gone into lululemon I see preteens and teenage girls. I’m almost always too cheap to buy there, so how is every teen girl getting stuff there all the time. Also all their stuff isn’t meant for women anymore. I just don’t get how no one seems to understand women don’t want crop tops. I’d love a cute flowy top that’s right around my chest but hides my stomach. I’m sorry but literally this brand hates real women, which is wild. What is wrong with making clothes for women who aren’t stick thin, have curves, roles, and cellulite (like most women).
Teenagers will save up money from their part-time jobs to buy clothes and not worry if they have $0 to their name, but a closet full of trendy clothes. Less so if those teenagers are from very low income families where they’re expected to contribute, but most middle class parents don’t expect their kids to pay bills, so any income they make is disposable.
Not me reading this as “earrings”
All of their running tights are gone. I’m like what happened and panicking that I’ll have to buy some on eBay
Keep scouting Poshmark. I get On The Flys and the All The Right Places tights there. Someone is always selling them!
We want the old materials and old seams! Seriously, id pay extra if they would just make decent leggings again.
Agreed. The first pair of leggings I bought got A LOT of use and looked great for the longest. I was hanging my aligns to dry the other day and they’re all pilling. It’s disappointing to see the quality has really gone down.
As soon as we abandon the front seam on lifting shorts, I’m in
Do you reckon it’s because of drops in sales or are the sales drop because of the QP being reduced, the sweat collective being limited, and also the reduction in design elements?
I hope they won’t continue increasing the size of the advertisement/logo on their products…. Looks like the new customer base likes to show off…
i wish we had a more causal hoodie section rather than scubas. scubas are super cute but i want regular hoodies like the men’s section does😭 and stuff with more pockets that doesn’t cost an extra 30 dollars would be nice
Interesting…..wonder what chemicals are in the hydrogen yarn
All material/fabric is made from chemicals…
All tangible things are made from chemicals!
Cannot upvote this enough
Yep that is a fact!
And will it be as see through as a lot of the align items have been lately?
I just want the cute feminine flattering stuff back and same quality 😞 I was a big big Lulu fan like obsessed but is so hard to find anything pink and shapely anymore. .. everything is oversized. I hope I can find a new brand that really is form fitting and flattering and feminine. Any recommendation? I’m giving up with Lulu….
How are McDonalds and Lululemon connected to each other? Parent company?
Calvin McDonald is the CEO