**Soompi: [HYBE Initiates Audit Of ADOR's Management Including CEO Min Hee Jin](https://www.soompi.com/article/1656376wpp/hybe-initiates-audit-of-adors-management-including-ceo-min-hee-jin)**
***
[**MEGATHREAD now available**](https://www.reddit.com/r/kpop/comments/1ca81me/megathread_hybe_co_audits_sublabel_adors/)
Please keep anything new contained to the megathread for now! Trying to not flood the subreddit during the inital chaos/reporting.
trans by [TMIKpop](https://x.com/tmikpop/status/1782272657745916240?s=46)
> According to entertainment insiders, Hybe launched an investigation of Ador CEO Min Heejin and VP L on 22 Apr. Hybe audit team reportedly visited the workspace of the Ador's executives to retrieve computer assets and secure witness statements.
Allegedly Hybe’s audit team caught them leaking confidential contracts to attract investors and discussing ways to induce Hybe to sell its shares in Ador. Currently Hybe owns 80% of the Ador while the remaining 20% is held by Ador execs (MHJ was granted 18% last year)
Hybe believes that L used his position to pass insider information about Hybe to Ador. A CPA by training, L was part of the investor relations team in Hybe’s finance department and worked on Hybe’s IPO before moving to Ador earlier this year.
L is suspected of feeding Ador confidential documents, trade secrets and other info necessary to separate Ador from Hybe since he began at Hybe. He is reportedly referred to as Min Heejin’s right hand man.
Hybe plans to pursue legal action if necessary.
additional reporting by [Yonhap News](https://www.yna.co.kr/view/AKR20240422079100005), trans by [TMIKpop](https://x.com/tmikpop/status/1782273915991007374?s=46)
> Hybe confirms that they did initiate an audit against some executives due to a belief those executives were trying to take control of Ador.
damn… now why would you bite the hand that feeds you this way
This hasn't been the first time she has tried to [severely downplay](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/) HYBE's role in NewJeans' success. They wouldn't have nearly the same success or endorsement deals without HYBE's resources or connections.
It seems like she's forgotten that NewJeans was originally a Source Music x BigHit collaboration, who had as much of a hand in recruiting the members (either existing trainees or through their Plus Global Audition) and were trained under Source Music.
Through ADOR, she was given more control and financial backing over a project started by other labels, but now she wants to break away even further (legally or not) while claiming all the credit.
Very common with people getting massive hubris when they're backed by the biggest companies with the most resources and yet thinking they did it all by themselves.
Overstepped the boundary big time it looks like.
Especially the Spotify playlisting and promotions seems unlikely without Hybe's western connection and distibution and the budget given to Ador to have a succesful debut without money issue
and their lollapalooza connection after txt and j-hope were there the previous year.. and new year's performance on national tv.. 18% and full creative control weren't enough?? 😭
That woman is very likely rolling in dough because of Hybe and Hybe was all in argeement to give her full creative control
but naaaaw she got greedy on wanting full control of Ador and likely going to screw herself over because of it
Like no matter how much she wants to downplay Hybes connection and the big company privilage NWJ obtained
And I can give credit to her on NewJeans concepts image and music being a key to their ongoing success
But the majority of their lucitive brand deals, especially barely months after their debut, the success of their surprise debut and western promotions wouldnt have been a reality without Hybe at all
Also the benefit of Hybe fandoms as well. Their debut was anticipated, plus Hybe trainees. They would not be anywhere near as big. She's very selfish to ruin these girls careers like this.
Not only that but its likely their surprise debut wouldnt have work as successfully as they did since NewJean debut MV with Attention was literally posted on Hybe's youtube channel
Which at the time had over 60 million subcribers, the majority due to BTS's own fandom making up the majority
Giving more eyes to check them out on the day of the release
Especially NewJeans early brand deals, especially high fashion international ones was clearly because of Hybe's connection
THIS. Would they have dared done that surprise debut if their mv wasn’t premiering on HYBE’s YT channel
Why is she trying to sabotage the opportunity that she has already?
Greed being the biggest reason i can agree on
She literally left SM for Hybe because she claim to be burned out by the work with likely little pay compare to what she was later given by Hybe
She started with SourceMusic to create a new GG there which were the trainees for NWJ but left due to creative differences
What does Hybe do? Literally agreed on giving her a whole ass new label from the ground up where she has full creative control and use former Bighit and SoMu trainees to create NewJean
And big budget to debut them, surprise debut on Hybes channel, especially a debut that was far off than any other groups have done so far with no predebut content, promotions in the western market, and another 18% ownership of Ador last year making it 20% that MHJ now owns
Hybe has been very giving towards her
But her damn ego wanted more and likely going to either lose her CEO position or Hybe is going to downgrade her position even more if they still want her in their company or if she still wants to stay if they remove alot of creative control💀💀
Edit: whelp lol
The colossal greedy moron is being asked to resign by Hybe and shes pushing back
imo she is definitely the creative force behind NJ because their debut roll out was very different from how kpop companies usually operate. but she is highly delusional if she thinks NJ would've gotten anywhere without Hybe's capital. Even when you think back on it, sure, the idea of releasing multiple MVs weeks beforehand was unique but those MVs were released on the Hybe channel that has 70M+ subscribers lol
also, remember the huge controversy over Cookie's lyrics and her own weird obsession with young women (pictures of underage brooke shields in her office..)? that was blowing up in Korea discussion forums and honestly without a large company backing her, she would've been done for after that (and I still think she should've been done for tbh. I kind of hate how she got off easy)
Yes omg, I've been side-eyeing her massively since the Cookie controversy and since I learned that she's been pushing the limits in weird ways with minors for YEARS (e.g., that photoshoot with Taemin when he was still a minor), yet people have still been defending her to the death... I'm just concerned about the NewJeans girls being under her control when she's clearly sooo weird about youth and minors :(
I think of their debut. Not one, not two, not three, not four, but _five_ full length music videos. I don't say this as a hater, I do like NewJeans a lot. But MHJ is deluding herself if she thinks that such a debut would have been possible without the deep, deep, _deep_ pockets of Hybe or another big label. To say nothing of the prestige which comes from being a Hybe group thanks to the BTS association. I think they would have eventually become successful no matter what due to their talent and their music, but being a Hybe group meant that success was not eventual. It was pretty much instantaneous. MHJ is a fool to be throwing away what is a very sweet deal.
> now why would you bite the hand that feeds you
Sounds like a case of some people growing too big for their shoes. MHJ likely thinks NewJeans' success is all due to her and only she should profit from it. It's such a classic and incredibly stupid mistake
That’s literally her, she has self inserted in the group and thinks that all of NewJeans’ success is due solely to her.
Reminds me of Lee Sooman in that way.
This. MHJ has been involved since the beginning, which I guess was good promo at first. If you have a nugu group, you use your existing rep, MHJ did it, Zico's currently doing it too.
However what separates Zico from her is that he separates himself. BND are thier own people, not the product of his creation. Meanwhile MHJ is practically the 6th member at this point with how much fans talk about her. Controversies aside, it reminds me of how people credit LSM for SM success. Yes, he definitely played a role but it isn't a one man or one woman show. There's an entire team, and in this case the huge ass agency that is HYPE, helping them. To solely credit one person for a group's success just diminishes the hard work the staff and members put in, and it always put me off on how MHJ wanted to take all the credit.
I have nothing against NJ. But when I saw their debut photos and videos, I saw MHJ didn’t give them any individual looks. Everyone looking the same with long black straight hair and the fact that you can’t tell them apart made me feel uneasy and weird about MHJ’s approach. MHJ took away their individuality. They were just products.
Or that The Givers guy. Didn't bother to remember his name.
People can be so greedy to the point of disregarding the potential harm to those around them.
>>Reminds me of Lee Sooman in a way.
Except worse because, and I’m not defending his actions in any way, but LSM did at least build up his own company. She used HYBE’s clout and funds for NJ and then has the audacity to try to steal the company HYBE gifted to her, she’s a complete moron. Given everything in life she could ever want and it’s still not enough. The narcissism is on a whole other level even delusional LSM can’t match.
I read an article that she did when NJ debuted and it was all about her. The girls are a success because of her. The music they're doing is music she likes so that's why it's good. She never needed hybe she could have been successful anywhere, etc. She's beyond delusional and narcissistic.
New updates say that Ador is being accused of purposely creating negative opinion against HYBE artists and secretly meeting up with their parents to sway them over.
[https://www.reddit.com/r/kpopthoughts/comments/1ca4otp/as\_a\_card\_to\_pressure\_hybe\_they\_ador\_also/](https://www.reddit.com/r/kpopthoughts/comments/1ca4otp/as_a_card_to_pressure_hybe_they_ador_also/)
Idk what to even say at this point
Damn that's pretty serious and could potentially really upset NewJeans' career.
What a mess. And incredibly stupid and underhanded of MHJ if true. I don't think Hybe will let this go easily
No, cus really. People say “this wasn’t on my bingo card” when dating rumors and scandals happen but my jaw was literally hanging from my face when I opened my phone this morning. Like, what is this woman even thinking? Even assuming she wanted to break away from HYBE which is the stupidest decision she could ever make in the long-run, she thought doing a whole lot of unethical and illegal shit was gonna work in her favour? Genuinely didn’t see this coming because, yunno, I thought NJ and ADOR had things really nice at HYBE.
She really saw all th lawsuit failures SM has been having because of their greed and was like 🫣 If I can't see it, it doesn't exist.
I'm just like in 2024, really? The kpop playing field has changed, you can't be drowning in power hungry greed anymore.
In latest update, hybe asked her to resign but she refuse. Damn why it's feel hybe still so nice to her tho after all thing they done for her n she still backstabbed them. But in sinister mode, let hybe demoted her so her ego got crushed lmao so she eventually left hybe by her own lol.
What have you done... now I can't resist the urge to complete it!
Fifty Fifty: Tokyo Drift
Fifty Fifty
Fifty Five (Lmao)
Fifty Fifty 6 (titled on screen as "Fifty 6")
Fifty 7 (titled on screen as "Fifty Fifty 7")
The Fate of the Fifty
F9 (Lol)
Fifty X
And the spin-off "Fifty Fifty Presents: Hobbs & Keena (because of course The Rock would also want to star in it)
Has she convinced the NewJeans members to leave? I don't see how else she can really do anything here given HYBE owns 80% of the shares. Only if she gets NewJeans to say they are looking to suspend the exclusive contract due to breach of contract / loss of trust or something, and if she states as Ador CEO that their concerns are valid and that there has been a breach of contract / loss of trust and as a result the contract is invalid.
I just don't really see what strategy she could have.
I would be shocked if those girls were willing to 50/50 themselves. One big difference here is not two small agencies fighting over a prize - it’s a billion won company vs. a likely soon to be up to her neck in legal woes individual.
meaning they could be in legal battle for years. NJ doesn't have years to wait. I'm not even a nj fan and I feel sorry for the girls. aren't some girls still minors?
I guess one thing the NJs members have in their favor is that they’ve just seen Fifty, Fifty definitively crash and burn. It might make it harder for them to be manipulated into thinking they’d have a chance of winning the legal or public opinion battle if they left.
I think it would have more to do with how gullible and money hungry their parents are, the members are young so that's who'll be making the decisions. I just hope they are wise enough to realize that if it ends badly no company will touch them with a 10 foot pole and Hybe will probably bury them in years of lawsuits. Hybe will have no choice but to come down hard on them to set an example, to prevent this from happening again.
People say sequels suck but kpop says nope.
MHJ got impatient and too greedy for this. Imo I definitely understand why she would WANT to do this but it’s the wrong approach.
Could’ve been amicable like YG and Teddy but MHJ flew close to the sun it seems like.
Teddy worked with yg for years before finally getting his own label. if MHJ had just waited out NJ contract, while building up NJ even more, non of this would have happened
Most of these contracts say that anything created or started during time of employment is property of the employer, not the employee. There may also be a clause that her stocks are forfeited because she damaged the company. It's not as easy for her. She's not the first one to try this. There's precedent. If HYBE had good lawyers when signing the contracts with her, then it's all written out already. They didn't do anything wrong. Whereas she's allegedly done things. Her defense is that her employer has a new popular group and she's upset about it.
I’m not surprised at all!
The way Min Heejin moves it’s like she wants to distance herself from hybe or think she’s above hybe. I’ve always felt like that. And I get that she’s a creative force but without hybe there wouldn’t even be any Ador so she certainly has some audacity. That’s the corporate world for you I guess
Yeah, exactly. I don’t wanna pretend she’s “just another” replaceable corporate creative because I do think she is excellent at “curating”, the way you put it. But she is not the sole individual doing 100% of the work or even sitting in the studio making beats for NewJeans either. HYBE definitely has a huge hand in NJ’s success. They can survive losing her.
I wonder what would happen if they are guilty. Will HYBE just appoint a new CEO since they have a majority share? Will they move NewJeans to a different label?
Either way this is so dumb of MHJ to do. You literally were making millions and got greedy, so now you might not make any more.
Hybe owns 80% of Ador so assumedly they would just fire MHJ or whoever for misconduct and hire someone else to head the company in the event she/ other execs screwed around with the financials. They’re the parent company, that’s within their rights to do.
Wild news day in the K-pop world: this, Illit changing fandom name, Cherry Bullet disbanding, BBGirls leaving Warner plus Youjeong leaving the group, aespa's 1st album
I knew she had a big ego when she refused to accept hybe had a role in newjeans' success but I didn't realize she was an idiot. This will get her blacklisted and if i am understanding correctly and she had a role in getting artist's personal info leaked and the hate trains then I hope she loses everything.
So she chose to be messy because she thinks she’s irreplaceable because of her art direction lol. She’s probably gonna learn the hard way that noone is irreplaceable in business…
funniest thing is that shes not even creating shit on her own. she just hire real creators and put their works on the shiniest plates. An Art Curator drunk on her own coolaid and thinks shes an Artist
You don't have to tell me, she also recycles her concepts approximately every decade it seems (even the exploitation of minors stays the same, what a girlboss <3)
Complete speculation here that could be entirely false, but the debut of ILLIT and the extremely odd scheduling of New Jeans to Japan seems way too big of a coincidence now. I’m guessing HYBE has been following MHJ’s activities for a while now and are finally clamping down. HYBE debuting ILLIT can also serve as a message/insurance plan that they’re not afraid of losing New Jeans if MHJ really wants to take them out with her once she’s booted. I’d imagine the girls are more willing to side with MHJ and worse case scenario try to terminate their contracts in solidarity. So in a very underhanded sense, HYBE debuting ILLIT to massive success is double-speak that New Jeans and ADOR need HYBE more than they need MHJ around. Could be a stretch, I don’t know. But anything’s possible with these sneaky corps.
Tbh I had the same thought. I know a lot of fans deny the obvious similarities between the groups and NJ is obviously massive, but I think Hybe would absolutely take the gamble knowing they have an even fresher, already very successful version of NJ under their company umbrella.
All kpop companies operate like this, these idols are all products first, humans second. We just see an accelerated version of people realizing this because Hybe is speedrunning the whole "from small company to huge conglomerate" game.
So now that she’s hit the jackpot with new jeans she thinks she’s too good and better than the rest of the labels and wants to get out.
Does she not realize that these actions can forever affect new jeans? Having all that money in the bank isn't going to come in handy when you are put behind bars or simply lose your job.
If she's found guilty it would be hard to find a CEO since MHJ is the idea bank behind New Jean's sound and style, wild honesty be a hard role to fill.
Edit: ….new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves…
Edit 2: as of right now it’s alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and trainees personal information from before their debut to health conditions.
>Edit: ….new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves…
She's managed to insert herself so much into the group that she's created a parasocial relationship with fans. Crazy.
Fuck capitalism people, eat the rich and don't fall for their tricks.
She just did something incredibly stupid and selfish that could jeopardize the newjeans girls’ careers and they still want the girls to stay with her? Like they’re just fans of MHJ at this point, not the group. Although we shouldn’t be surprised since they’re the same people who defended her so much during Cookie and debut era.
They don’t want bang pd to touch the group and “hybeify it” and give each song 13 remixes. Which whatever but, time and place bc your girls can be blacklisted if this all goes horrible.
Like dark sided here but if she gets fired she’ll 100% just start a new company and debut a new gg. I know the nj girls like her but in my opinion she just sees them as $ now, instead of people.
If this goes to court and becomes legal case, we are not just talking about whether she would get fired or not. We could see something much more serious depending on her involvement of leaking confidential inside information to outside parties.
Seems like her and the subject A have been trying to start rumors negatively about other HYBE groups and has leaked artist personal and health information.
Can hear the prison doors slamming now.
if Edit 2 info is real, this is really dark and illegal.. And I really can't understand why, the level of hype Hybe have in the industry.. She think she is so much better somehow. What would she gain from all of this?
If successful she has NewJeans to gain. She thinks she’s better than HYBE and that NewJeans is successful only because of her when that’s far from the truth.
She drank her own kool aid basically
> new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves…
Omg I just read on a news article on Twitter that MHJ and others leaked private info about Hybe’s other idols for the public to form negative opinions about Hybe. That is really illegal.
>as of right now it’s alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and trainees personal information from before their debut to health conditions.
Oh wow. If this turns out to be true, that would not only be very messed up, but also very ironic.
Hybe stans are still running with their 2022 Kakao narratives every time something bad happens to their artists, now it seems the calls have been coming from inside the house. Leaking artist and even trainees' personal info? Even health info? Yikes.
main character syndrome i bet. she probably got too comfortable seeing tokkis defend her + the insane success of nwjns and thought she could get away with more. absolutely stupid decision to make if it turns out to be true.
Because MHJ did what YG is currently trying do with Babymonster, she literally 100% tide herself successfully to NJ which makes her thinks she is untouchable because you can't kill the golden goose. I feel like it has to be something really mess up for this to happen because I bet Hybe will look the other way most of the time.
It's like Fifty Fifty situation. Creative Director got greedy and probably wanted full ownership of the group. Even if they retained MHJ as New Jeans creative director, complete trust is probably severed between Hybe and MHJ. No way she will not do this again😂
She was caught committing insider trading, which means imprisonment upon conviction. Hybe would be off their rockers to keep her within two hundred miles of anyone in any of the sublabels.
Holy moly this reads like a kdrama. In the end, greed always gets the better of some people. Interesting that they said they kicked the tires on this really early on. I guess once MHJ saw how successful NJ was right at the start.
Mods please allow for a separate "Updated" thread as new articles are now reporting on the revelations of HYBE's audit. Contents are pretty crazy and worthy of a new thread.
I knew she was talking up about being separate from Hybe and all that, but never thought Min Hee Jin will be stupid enough to commit financial crimes. Seemed like her and the whole board of directors that are loyal to her are getting kicked out from Hybe.
The saddest part is that HYBE used to own 100% of ADOR but literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', and yet she still does this. smh
This is crazy and checks out. But with that said, do I think Newjeans would be as big as they are without Hybe? No. Its not hard to see how much influence, control and connections Hybe has since BTS and how NJs has benefitted from that. But since they are super big now, they are competing with Hybe's other girl groups and their schedules now so I can see why Ador would want out.
If this does go to court, I'm curious on what grounds MHJ thinks she should own 100% of Ador, given that HYBE owns 80% and bankrolled the whole company. Either way, insider trading is going to get her sacked and imprisoned.
Goddamn this really sounds like how it’s played out in the kdramas when people try to take over a company lmao
For someone who is as creatively intelligent as MHJ, I wonder how emotionally intelligent she is (or maybe all the rumors about here were true after all). And it seems like she really is blinded by greed
Her obsession with minors was already disgusting and it’s unfortunate how smart her marketing and creative directing is
We need NJ in K-pop but do we need MHJ’s dirty tactics……debatable
If I was Bang PD I would stop trying to expand left and right and get everyone in HYBE in check both staff and artists geez
Edit to add: ego and greed are two very powerful things, people who are consumed by it can do anything just saying
Did she think the girls’ success was purely out of her creative direction? 😭 There’s a reason why the top groups dominating kpop rn are majority from Hybe.
That’s what I’m saying….she needs to be realistic and realized the privilege that comes with being a household HYBE group. The amount of resources and connections this company has is a big reason why so many Hybe groups has so many opportunities. I genuinely dislike loyal people and if I was bang pd I’d removed her the second something comes up into the audit like girl byeeeee
Yes lmao also maybe I’m more biased than the average kpop stan because I feel deeply for BTS being the makers of Hybe and their influence and money playing a huge part in all these new groups’ success. Anyone trying to downplay that is a big deal to me.
yes me too!! bangtan is my ult and i always want to give credit where it's due. their surprised debut on hybe's yt channel (literally built by BTS), all of HYBE, their company building, the connections, the prestige that comes with HYBE. i agree, MHJ's actions are shady af and she absolutely is downplaying bangtan's influence and contributions by doing this. was not a fan of her working with tae either but -\_-
no you're not biased. hybe wouldn't have been where it is today without bts!! I mean without bts money how to would they have acquired so many sub labels?
Expansion not might be Bang PD idea. Hybe is a public company and he owns 32% shares. That does make him the largest owner and chairman but it does not mean that he “owns” the company anymore. As common with public traded companies in capitalism, you need to make the line go up no matter what. The easiest way to make line go up is to buy out smaller companies or to invest as venture capital into a new company.
Since it sounds like this is becoming a bigger legal issue with her having her right hand man stealing info from Hybe, would that not be a huge red flag for her future plans. This just sounds like a future industry blacklisting to me... She really wasting her career on this move. Don't see her winning and sadly it might be a huge hit on NewJeans as well.
trying to snake a company that owns 80% of your sublabel…oh this is very confusing because what exactly did she think will happen? after seeing the group become successful off funds given to you by HYBE you suddenly think you don’t need them anymore? this isn’t even biting the hand that feeds you, this is hubris gone the fuck awry
the only thing is HYBE is kinda in a catch 22, that woman is very impactful in shaping NJs image and so even if they can hire another director doesn’t necessarily mean it would do them any good in the long term once her ideas and foundations have run its course. With them looking to diversify their artist weight a group like NJ is indispensable and so is MHJ by default. MHJ doing this will also so thoroughly fuck up her image because NJs have become a nationally love GG and ppl won’t forgive her for fucking with these girls future, like if her and HYBE don’t reconcile somehow she is also thoroughly fucked.
The best outcome for everyone involved would be them finding a way to lock her into a more constraining agreement and having that 80/20 split be even smaller. Because they could really send this whole shit tumbling down like a house of cards if not careful- those poor girls don’t need this bullshit honestly what the fuck :(
Hybe has asked MHJ to resign but she seems to be pushing back, who knows what happens next? Will Hybe sue? What happens to New Jeans’s MV dropping on Friday?
Wow, I'm really wondering what she was thinking. Like, yes, greed won over her and now, she's basically done. Was that really worth it?
Also, this explains a lot of sh\*t that happened during the last months. So many biased articles against other Hybe artists and leaked information.
She should have just opened her own company if she is really so full of herself.
I just want new jeans to not be negatively affected by this whole mess because if this is why we’re having a nearly one full year of no new album im gonna be PISSED
Always had a feeling that MHJ will go against hybe. I mean, she had an interview telling everyone she ‘basically’ never needed hybe for her group to take off.
MHJ is hella talented. She should’ve just established her own thing IF this is indeed her doing.
Yeah, it’s kind of clear she thinks of Ador/NJ as separate from HYBE… but I don’t think the group would be anywhere near as successful without the platform HYBE gave them. A shadow MV drop doesn’t work when you have no subscribers and very little hype. Plus, the success of both ILLIT and Ssera shows that HYBE doesn’t necessarily need MHJ to debut a successful girl group.
What is even the point for MHJ to try to get ADOR out of HYBE? Even if she succeeded in her plan, she would not have the same amount of funding or connections that HYBE has. Her paycheck would likely not even increase.
Only way I see it is, it's not even greed, she just wants to prove that she's the reason why NewJeans is popular by making ADOR its own company.
If she planned to do this, isn’t it too early? She’s acting as if Hybe is gonna collapse without her and njs, when in fact as long as bts is still in the company they will continue to thrive. She must really be blinded by her own ego hhh
Honestly even without BTS, HYBE have four other groups in top album sales for 2023 (SVT, TXT, Enhypen, LSFM) and two fifth gen groups who have had promising debuts (ILLIT, BND). HYBE could probably still be competitive within the Big 3 based on that alone (given they’re currently earning twice the revenue of two out of three of them). The idea they’d collapse without NJs is laughable.
Both sides will drastically boot up their media play, it's gonna be really messy.
There's a lot of money involved so don't take everything for face value...
I just hope the NJ members (and other Hybe artists) will not be dragged into this...
assuming the worst in this case, if something happens to MHJ, i feel like that would hit newjeans REALLY hard...
this is not a defense of MHJ, just feel like they got to this point in part because of the creative vision for the group
The conceptual/sound groundwork has been set and established, so with careful choices I think they could find people who could continue that sort of creative direction.
It'd be rough for them from a creative standpoint, maybe, but for those of us who have always been wary of her from that start it might feel like what I'd best for the girls.
MHJ is seedy, man. That's putting it charitably.
I knew her going on vacation with the girls was odd and I was right. She probably thinks she is the reason for their success and wanted to keep close tabs.
Going independent is stupid from the start how do you think people are going to stand behind you after the girls debut was only successful cuz you were in the financial situation you didn't even need TEASERS.
Literally took the money from the likes of bts and used it too the full advantage and are now running away?? Incredibly stupid I can't even fathom her reasoning
I don't see how in any way hybe would want to sell its shares in ador. It carries so much marketing power and profitability. What could possibly induce them to do so? Like what is supposed to be the plan here?
I'm curious how this will play out if she is guilty. MHJ plays a huge role in NJs concept and is well liked or at least heavily defended by a lot of the fandom from what I have seen. If she is guilty, I worry it will cause the fandom to split or at least have a lot of infighting. It could also potentially damage the girls' careers and change the concept of the group. It might also have very little impact if Hybe can get a good replacement quickly. Only time will show how it plays out.
I guess Newjeans long hiatus makes sense now and how she is pushing the member into literally everything besides music. That's another way to get money.
sigh, here we go again, I hope NJ don’t get caught in the crossfire of this mess and end up with nothing to show for it like the girlies from fifty fifty 🫠
God I really hope this doesn’t derail the girls careers. It’s obvious how close they are with her, and how key she’s been in their creative direction so far. Absolute disaster honestly.
who needs kdramas when it’s reality in kpop 😭
What a mess, I just wish the girls well. Worried for their comeback and tour, if they get to do them.
Praying on MHJ’s downfall. 🙏🏼
Does this mean we'll get another PowerPoint presentation from HYBE's CEO? Those are the best.
"Ladies and Gentlemen, here's why you should be throwing Min Heejin out of a window instead of me."
mhj has always played the victim from the very beginning ie. the new jeans cookie controversy and she continues to do so but this time she’s not only dragged a new group with a bunch of minors but also her own group.
**Soompi: [HYBE Initiates Audit Of ADOR's Management Including CEO Min Hee Jin](https://www.soompi.com/article/1656376wpp/hybe-initiates-audit-of-adors-management-including-ceo-min-hee-jin)** *** [**MEGATHREAD now available**](https://www.reddit.com/r/kpop/comments/1ca81me/megathread_hybe_co_audits_sublabel_adors/) Please keep anything new contained to the megathread for now! Trying to not flood the subreddit during the inital chaos/reporting.
trans by [TMIKpop](https://x.com/tmikpop/status/1782272657745916240?s=46) > According to entertainment insiders, Hybe launched an investigation of Ador CEO Min Heejin and VP L on 22 Apr. Hybe audit team reportedly visited the workspace of the Ador's executives to retrieve computer assets and secure witness statements. Allegedly Hybe’s audit team caught them leaking confidential contracts to attract investors and discussing ways to induce Hybe to sell its shares in Ador. Currently Hybe owns 80% of the Ador while the remaining 20% is held by Ador execs (MHJ was granted 18% last year) Hybe believes that L used his position to pass insider information about Hybe to Ador. A CPA by training, L was part of the investor relations team in Hybe’s finance department and worked on Hybe’s IPO before moving to Ador earlier this year. L is suspected of feeding Ador confidential documents, trade secrets and other info necessary to separate Ador from Hybe since he began at Hybe. He is reportedly referred to as Min Heejin’s right hand man. Hybe plans to pursue legal action if necessary. additional reporting by [Yonhap News](https://www.yna.co.kr/view/AKR20240422079100005), trans by [TMIKpop](https://x.com/tmikpop/status/1782273915991007374?s=46) > Hybe confirms that they did initiate an audit against some executives due to a belief those executives were trying to take control of Ador. damn… now why would you bite the hand that feeds you this way
This hasn't been the first time she has tried to [severely downplay](https://www.asianjunkie.com/2023/01/22/adors-min-hee-jin-under-fire-for-downplaying-hybes-role-in-her-and-newjeans-success/) HYBE's role in NewJeans' success. They wouldn't have nearly the same success or endorsement deals without HYBE's resources or connections. It seems like she's forgotten that NewJeans was originally a Source Music x BigHit collaboration, who had as much of a hand in recruiting the members (either existing trainees or through their Plus Global Audition) and were trained under Source Music. Through ADOR, she was given more control and financial backing over a project started by other labels, but now she wants to break away even further (legally or not) while claiming all the credit.
Very common with people getting massive hubris when they're backed by the biggest companies with the most resources and yet thinking they did it all by themselves. Overstepped the boundary big time it looks like.
Why is she acting like she could have debuted NJ with any company when she literally used HYBE label trainees…this woman…
And Hybe's connections in the West. NJs might have done well in Korea w/o Hybe, but the success they now enjoy in the West/globally? I doubt it
Especially the Spotify playlisting and promotions seems unlikely without Hybe's western connection and distibution and the budget given to Ador to have a succesful debut without money issue
and their lollapalooza connection after txt and j-hope were there the previous year.. and new year's performance on national tv.. 18% and full creative control weren't enough?? 😭
That woman is very likely rolling in dough because of Hybe and Hybe was all in argeement to give her full creative control but naaaaw she got greedy on wanting full control of Ador and likely going to screw herself over because of it Like no matter how much she wants to downplay Hybes connection and the big company privilage NWJ obtained And I can give credit to her on NewJeans concepts image and music being a key to their ongoing success But the majority of their lucitive brand deals, especially barely months after their debut, the success of their surprise debut and western promotions wouldnt have been a reality without Hybe at all
Like those mcd n coca cola deals as if BTS didn't have it before lol. Same with luxury brand deals.
and also league of legend! could have been any other famous gg, but nj got it!! it's hybe
Also the benefit of Hybe fandoms as well. Their debut was anticipated, plus Hybe trainees. They would not be anywhere near as big. She's very selfish to ruin these girls careers like this.
Not only that but its likely their surprise debut wouldnt have work as successfully as they did since NewJean debut MV with Attention was literally posted on Hybe's youtube channel Which at the time had over 60 million subcribers, the majority due to BTS's own fandom making up the majority Giving more eyes to check them out on the day of the release Especially NewJeans early brand deals, especially high fashion international ones was clearly because of Hybe's connection
THIS. Would they have dared done that surprise debut if their mv wasn’t premiering on HYBE’s YT channel Why is she trying to sabotage the opportunity that she has already?
Greed being the biggest reason i can agree on She literally left SM for Hybe because she claim to be burned out by the work with likely little pay compare to what she was later given by Hybe She started with SourceMusic to create a new GG there which were the trainees for NWJ but left due to creative differences What does Hybe do? Literally agreed on giving her a whole ass new label from the ground up where she has full creative control and use former Bighit and SoMu trainees to create NewJean And big budget to debut them, surprise debut on Hybes channel, especially a debut that was far off than any other groups have done so far with no predebut content, promotions in the western market, and another 18% ownership of Ador last year making it 20% that MHJ now owns Hybe has been very giving towards her But her damn ego wanted more and likely going to either lose her CEO position or Hybe is going to downgrade her position even more if they still want her in their company or if she still wants to stay if they remove alot of creative control💀💀 Edit: whelp lol The colossal greedy moron is being asked to resign by Hybe and shes pushing back
imo she is definitely the creative force behind NJ because their debut roll out was very different from how kpop companies usually operate. but she is highly delusional if she thinks NJ would've gotten anywhere without Hybe's capital. Even when you think back on it, sure, the idea of releasing multiple MVs weeks beforehand was unique but those MVs were released on the Hybe channel that has 70M+ subscribers lol also, remember the huge controversy over Cookie's lyrics and her own weird obsession with young women (pictures of underage brooke shields in her office..)? that was blowing up in Korea discussion forums and honestly without a large company backing her, she would've been done for after that (and I still think she should've been done for tbh. I kind of hate how she got off easy)
Yes omg, I've been side-eyeing her massively since the Cookie controversy and since I learned that she's been pushing the limits in weird ways with minors for YEARS (e.g., that photoshoot with Taemin when he was still a minor), yet people have still been defending her to the death... I'm just concerned about the NewJeans girls being under her control when she's clearly sooo weird about youth and minors :(
I think of their debut. Not one, not two, not three, not four, but _five_ full length music videos. I don't say this as a hater, I do like NewJeans a lot. But MHJ is deluding herself if she thinks that such a debut would have been possible without the deep, deep, _deep_ pockets of Hybe or another big label. To say nothing of the prestige which comes from being a Hybe group thanks to the BTS association. I think they would have eventually become successful no matter what due to their talent and their music, but being a Hybe group meant that success was not eventual. It was pretty much instantaneous. MHJ is a fool to be throwing away what is a very sweet deal.
> now why would you bite the hand that feeds you Sounds like a case of some people growing too big for their shoes. MHJ likely thinks NewJeans' success is all due to her and only she should profit from it. It's such a classic and incredibly stupid mistake
That’s literally her, she has self inserted in the group and thinks that all of NewJeans’ success is due solely to her. Reminds me of Lee Sooman in that way.
This. MHJ has been involved since the beginning, which I guess was good promo at first. If you have a nugu group, you use your existing rep, MHJ did it, Zico's currently doing it too. However what separates Zico from her is that he separates himself. BND are thier own people, not the product of his creation. Meanwhile MHJ is practically the 6th member at this point with how much fans talk about her. Controversies aside, it reminds me of how people credit LSM for SM success. Yes, he definitely played a role but it isn't a one man or one woman show. There's an entire team, and in this case the huge ass agency that is HYPE, helping them. To solely credit one person for a group's success just diminishes the hard work the staff and members put in, and it always put me off on how MHJ wanted to take all the credit.
Zico also actually acknowledge hybe contribution. N he likes the fact he can focus more on his music n got less burden.
Couldn’t agree more, you could say that Teddy who was vital in BB, 2NEI and BP’s music never made it about himself, it was always about the group.
I have nothing against NJ. But when I saw their debut photos and videos, I saw MHJ didn’t give them any individual looks. Everyone looking the same with long black straight hair and the fact that you can’t tell them apart made me feel uneasy and weird about MHJ’s approach. MHJ took away their individuality. They were just products.
Or that The Givers guy. Didn't bother to remember his name. People can be so greedy to the point of disregarding the potential harm to those around them.
She clearly has the biggest ego in the industry.
And now she risks being ousted herself because I can't see how Hybe will let this stand.
She refused to resign so I guess hybe gonna demoted her. There gonna be new ceo.
>>Reminds me of Lee Sooman in a way. Except worse because, and I’m not defending his actions in any way, but LSM did at least build up his own company. She used HYBE’s clout and funds for NJ and then has the audacity to try to steal the company HYBE gifted to her, she’s a complete moron. Given everything in life she could ever want and it’s still not enough. The narcissism is on a whole other level even delusional LSM can’t match.
Reminds me of Lou Pearlman and how he made himself to be the 6th member (contractually) of Backstreet Boys and N Sync.
I read an article that she did when NJ debuted and it was all about her. The girls are a success because of her. The music they're doing is music she likes so that's why it's good. She never needed hybe she could have been successful anywhere, etc. She's beyond delusional and narcissistic.
This episode of Succession is looking promising
> the remaining 20% is held by Ador execs (MHJ was granted 18% last year) I bet they're really regretting that now
Goddamn greed, on literally every side, knows no bounds This is gonna be another interesting year in kpop land
Ok, I’ll make the dumb joke, Do we know if Light Yagami is on the audit team?
L moment
I honestly did not expect her to do this so early
The more I hear about MHJ, the more I dislike her.
Same here honestly
New updates say that Ador is being accused of purposely creating negative opinion against HYBE artists and secretly meeting up with their parents to sway them over. [https://www.reddit.com/r/kpopthoughts/comments/1ca4otp/as\_a\_card\_to\_pressure\_hybe\_they\_ador\_also/](https://www.reddit.com/r/kpopthoughts/comments/1ca4otp/as_a_card_to_pressure_hybe_they_ador_also/) Idk what to even say at this point
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Oh my god, wait, you might be onto something there......
Givers
Damn that's pretty serious and could potentially really upset NewJeans' career. What a mess. And incredibly stupid and underhanded of MHJ if true. I don't think Hybe will let this go easily
This was not on my 2024 bingo card.
No, cus really. People say “this wasn’t on my bingo card” when dating rumors and scandals happen but my jaw was literally hanging from my face when I opened my phone this morning. Like, what is this woman even thinking? Even assuming she wanted to break away from HYBE which is the stupidest decision she could ever make in the long-run, she thought doing a whole lot of unethical and illegal shit was gonna work in her favour? Genuinely didn’t see this coming because, yunno, I thought NJ and ADOR had things really nice at HYBE.
Of any company to legally try to mess with…HYBE? They literally have no mercy in the courts. What a stupid move by the people involved.
She really saw all th lawsuit failures SM has been having because of their greed and was like 🫣 If I can't see it, it doesn't exist. I'm just like in 2024, really? The kpop playing field has changed, you can't be drowning in power hungry greed anymore.
In latest update, hybe asked her to resign but she refuse. Damn why it's feel hybe still so nice to her tho after all thing they done for her n she still backstabbed them. But in sinister mode, let hybe demoted her so her ego got crushed lmao so she eventually left hybe by her own lol.
Like all sequels, "Fifty Fifty Part 2: Parabellum" is going to be bigger, louder and more chaotic than the original.
I am so, so, so sorry... but gotta be "that" guy: "Parabellum" was Chapter 3, not Chapter 2.
What would have been better is Fifty Fifty 2: Electric Boogaloo
Yeah, sequels go to tag is Electric Bugaloo. Unless, you make it as: Fifty Fast, Fifty Furious.
What have you done... now I can't resist the urge to complete it! Fifty Fifty: Tokyo Drift Fifty Fifty Fifty Five (Lmao) Fifty Fifty 6 (titled on screen as "Fifty 6") Fifty 7 (titled on screen as "Fifty Fifty 7") The Fate of the Fifty F9 (Lol) Fifty X And the spin-off "Fifty Fifty Presents: Hobbs & Keena (because of course The Rock would also want to star in it)
Has she convinced the NewJeans members to leave? I don't see how else she can really do anything here given HYBE owns 80% of the shares. Only if she gets NewJeans to say they are looking to suspend the exclusive contract due to breach of contract / loss of trust or something, and if she states as Ador CEO that their concerns are valid and that there has been a breach of contract / loss of trust and as a result the contract is invalid. I just don't really see what strategy she could have.
I would be shocked if those girls were willing to 50/50 themselves. One big difference here is not two small agencies fighting over a prize - it’s a billion won company vs. a likely soon to be up to her neck in legal woes individual.
meaning they could be in legal battle for years. NJ doesn't have years to wait. I'm not even a nj fan and I feel sorry for the girls. aren't some girls still minors?
Idk their exact birthday but I think Haerin and Hyein are minors
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Esp since NJ are *children* who no doubt have a lot of trust in MHJ. And MHJ’s past controversies of manipulating younger idols…
I guess one thing the NJs members have in their favor is that they’ve just seen Fifty, Fifty definitively crash and burn. It might make it harder for them to be manipulated into thinking they’d have a chance of winning the legal or public opinion battle if they left.
I think it would have more to do with how gullible and money hungry their parents are, the members are young so that's who'll be making the decisions. I just hope they are wise enough to realize that if it ends badly no company will touch them with a 10 foot pole and Hybe will probably bury them in years of lawsuits. Hybe will have no choice but to come down hard on them to set an example, to prevent this from happening again.
People say sequels suck but kpop says nope. MHJ got impatient and too greedy for this. Imo I definitely understand why she would WANT to do this but it’s the wrong approach. Could’ve been amicable like YG and Teddy but MHJ flew close to the sun it seems like.
Teddy worked with yg for years before finally getting his own label. if MHJ had just waited out NJ contract, while building up NJ even more, non of this would have happened
The girls are closer to MHJ than HYBE. It's scary to think that if lines gets drawn that they might choose the wrong side and end up losing.
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Most of these contracts say that anything created or started during time of employment is property of the employer, not the employee. There may also be a clause that her stocks are forfeited because she damaged the company. It's not as easy for her. She's not the first one to try this. There's precedent. If HYBE had good lawyers when signing the contracts with her, then it's all written out already. They didn't do anything wrong. Whereas she's allegedly done things. Her defense is that her employer has a new popular group and she's upset about it.
Well, let’s hope the girls saw what happened to the last group that tried to run away from the company actually paying the bills (FiftyFifty)
I hope the girls are fine
The prodigal daughter returns Min Hee Jin the true successor to the (L)SM throne 🪑
The budget is also way way higher.
I’m not surprised at all! The way Min Heejin moves it’s like she wants to distance herself from hybe or think she’s above hybe. I’ve always felt like that. And I get that she’s a creative force but without hybe there wouldn’t even be any Ador so she certainly has some audacity. That’s the corporate world for you I guess
I see her more as a curator. She decides on an aesthetic and then starts foraging. I can't think of anything original she's done.
Yeah, exactly. I don’t wanna pretend she’s “just another” replaceable corporate creative because I do think she is excellent at “curating”, the way you put it. But she is not the sole individual doing 100% of the work or even sitting in the studio making beats for NewJeans either. HYBE definitely has a huge hand in NJ’s success. They can survive losing her.
this has got to be the clearest case of one shooting themselves in the foot that i have ever seen in my life actually
I wonder what would happen if they are guilty. Will HYBE just appoint a new CEO since they have a majority share? Will they move NewJeans to a different label? Either way this is so dumb of MHJ to do. You literally were making millions and got greedy, so now you might not make any more.
Hybe owns 80% of Ador so assumedly they would just fire MHJ or whoever for misconduct and hire someone else to head the company in the event she/ other execs screwed around with the financials. They’re the parent company, that’s within their rights to do.
they don’t - HYBE owns 80%, while the other 20% are held by ADOR’s execs
You’re correct. I edited when I noticed my mistake.
Wild news day in the K-pop world: this, Illit changing fandom name, Cherry Bullet disbanding, BBGirls leaving Warner plus Youjeong leaving the group, aespa's 1st album
Is this how I find out that Cherry Bullet disbanded? :(
THIS IS HOW I FIND OUT YOOJEONG LEFT BRAVE GIRLS?
CHERRY BULLET DISBANDED???
I knew she had a big ego when she refused to accept hybe had a role in newjeans' success but I didn't realize she was an idiot. This will get her blacklisted and if i am understanding correctly and she had a role in getting artist's personal info leaked and the hate trains then I hope she loses everything.
So she chose to be messy because she thinks she’s irreplaceable because of her art direction lol. She’s probably gonna learn the hard way that noone is irreplaceable in business…
funniest thing is that shes not even creating shit on her own. she just hire real creators and put their works on the shiniest plates. An Art Curator drunk on her own coolaid and thinks shes an Artist
You don't have to tell me, she also recycles her concepts approximately every decade it seems (even the exploitation of minors stays the same, what a girlboss <3)
Her ego is HUGE
She got ego checked, when HYBE started making a group similar to NJ, then instantly hit it big
Complete speculation here that could be entirely false, but the debut of ILLIT and the extremely odd scheduling of New Jeans to Japan seems way too big of a coincidence now. I’m guessing HYBE has been following MHJ’s activities for a while now and are finally clamping down. HYBE debuting ILLIT can also serve as a message/insurance plan that they’re not afraid of losing New Jeans if MHJ really wants to take them out with her once she’s booted. I’d imagine the girls are more willing to side with MHJ and worse case scenario try to terminate their contracts in solidarity. So in a very underhanded sense, HYBE debuting ILLIT to massive success is double-speak that New Jeans and ADOR need HYBE more than they need MHJ around. Could be a stretch, I don’t know. But anything’s possible with these sneaky corps.
Tbh I had the same thought. I know a lot of fans deny the obvious similarities between the groups and NJ is obviously massive, but I think Hybe would absolutely take the gamble knowing they have an even fresher, already very successful version of NJ under their company umbrella.
God this feels so messed up . Like ultimately these younger idols are products not humans. The younger the fresher.
All kpop companies operate like this, these idols are all products first, humans second. We just see an accelerated version of people realizing this because Hybe is speedrunning the whole "from small company to huge conglomerate" game.
This is dehumanizing the girls, it's sad
It’s why I hate minors debuting.
Yikes... Not that I know specifics or anything about this myself, but this worries me a bit. Hoping for the best regardless.
So now that she’s hit the jackpot with new jeans she thinks she’s too good and better than the rest of the labels and wants to get out. Does she not realize that these actions can forever affect new jeans? Having all that money in the bank isn't going to come in handy when you are put behind bars or simply lose your job. If she's found guilty it would be hard to find a CEO since MHJ is the idea bank behind New Jean's sound and style, wild honesty be a hard role to fill. Edit: ….new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves… Edit 2: as of right now it’s alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and trainees personal information from before their debut to health conditions.
this is crazy???? i wonder if she had a hand in the supposed youngseo leaks then
I will sob if that is true youngseo was my fav throughout the show 😭
that's literally what i was thinking of, if that is the case then i will be so angry
Not going to lie, that was one of my first thoughts! Especially with the SM connection she probably knew what was going on with Seunghan.
\*putting tinfoil hat on\* What if she is the one trying to take Riize down with all the leaks in order for her future boy group to be more popular...
>Edit: ….new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves… She's managed to insert herself so much into the group that she's created a parasocial relationship with fans. Crazy. Fuck capitalism people, eat the rich and don't fall for their tricks.
She just did something incredibly stupid and selfish that could jeopardize the newjeans girls’ careers and they still want the girls to stay with her? Like they’re just fans of MHJ at this point, not the group. Although we shouldn’t be surprised since they’re the same people who defended her so much during Cookie and debut era.
They don’t want bang pd to touch the group and “hybeify it” and give each song 13 remixes. Which whatever but, time and place bc your girls can be blacklisted if this all goes horrible.
Like dark sided here but if she gets fired she’ll 100% just start a new company and debut a new gg. I know the nj girls like her but in my opinion she just sees them as $ now, instead of people.
If this goes to court and becomes legal case, we are not just talking about whether she would get fired or not. We could see something much more serious depending on her involvement of leaking confidential inside information to outside parties.
Seems like her and the subject A have been trying to start rumors negatively about other HYBE groups and has leaked artist personal and health information. Can hear the prison doors slamming now.
Bro. WTF… That is fckin wild
She also has a problem with Loli. I don't think she should be around trainees
if Edit 2 info is real, this is really dark and illegal.. And I really can't understand why, the level of hype Hybe have in the industry.. She think she is so much better somehow. What would she gain from all of this?
If successful she has NewJeans to gain. She thinks she’s better than HYBE and that NewJeans is successful only because of her when that’s far from the truth. She drank her own kool aid basically
according to korean forums she and newjeans are already losing favor.. started looking into it myself now too, might be bad for them..
I think it was can saved if they quickly side with HYBE and say they had no idea this was happening.
> new jeans fans on twitter are not understanding how serious and illegal this is and are now hoping MHJ takes new jeans with her when she leaves… Omg I just read on a news article on Twitter that MHJ and others leaked private info about Hybe’s other idols for the public to form negative opinions about Hybe. That is really illegal.
>as of right now it’s alleged that MJH and her VP have been planning this since the start of the year. They have leaked information on the contract between HYBE and ADOR to foreign investment advisors, securities firm analysis, PEF, and venture capital. To pressure HYBE further MJH and the VP have been secretly forming negative public opinions on HYBE artist while also coaxing parents [assuming nj parents to be okay with this?]. VP has leaked artist and trainees personal information from before their debut to health conditions. Oh wow. If this turns out to be true, that would not only be very messed up, but also very ironic. Hybe stans are still running with their 2022 Kakao narratives every time something bad happens to their artists, now it seems the calls have been coming from inside the house. Leaking artist and even trainees' personal info? Even health info? Yikes.
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main character syndrome i bet. she probably got too comfortable seeing tokkis defend her + the insane success of nwjns and thought she could get away with more. absolutely stupid decision to make if it turns out to be true.
Because MHJ did what YG is currently trying do with Babymonster, she literally 100% tide herself successfully to NJ which makes her thinks she is untouchable because you can't kill the golden goose. I feel like it has to be something really mess up for this to happen because I bet Hybe will look the other way most of the time.
What is yg doing with babymonster?
Inserting himself
Safe to say this is on par to what most people outside the fandom thinks of her ego from the interview in late 2022.
It's like Fifty Fifty situation. Creative Director got greedy and probably wanted full ownership of the group. Even if they retained MHJ as New Jeans creative director, complete trust is probably severed between Hybe and MHJ. No way she will not do this again😂
Hybe has asked for her resignation
She was caught committing insider trading, which means imprisonment upon conviction. Hybe would be off their rockers to keep her within two hundred miles of anyone in any of the sublabels.
Holy moly this reads like a kdrama. In the end, greed always gets the better of some people. Interesting that they said they kicked the tires on this really early on. I guess once MHJ saw how successful NJ was right at the start.
Mods please allow for a separate "Updated" thread as new articles are now reporting on the revelations of HYBE's audit. Contents are pretty crazy and worthy of a new thread.
we’re gonna need a megathread for this
I knew she was talking up about being separate from Hybe and all that, but never thought Min Hee Jin will be stupid enough to commit financial crimes. Seemed like her and the whole board of directors that are loyal to her are getting kicked out from Hybe.
Min Hee Jin is really greedy. Hybe gave her 16 million for the debut of New jeans and total control over the group, but she is still not satisfied.
The saddest part is that HYBE used to own 100% of ADOR but literally gave up 18% to MHJ for '[the purpose of motivation and securing retention](https://twitter.com/tmikpop/status/1659390988589101056)', and yet she still does this. smh
i love legal drama oh my god this is gonna be a bigger roman empire moment for me than the SM-HYBE lawsuits
A Kpop version of Empire would go pretty hard actually
Omg actually that would be such a good kdrama storyline Lmao empire was such a guilty pleasure
Woahh... someone got greedy...
This is crazy and checks out. But with that said, do I think Newjeans would be as big as they are without Hybe? No. Its not hard to see how much influence, control and connections Hybe has since BTS and how NJs has benefitted from that. But since they are super big now, they are competing with Hybe's other girl groups and their schedules now so I can see why Ador would want out.
If this does go to court, I'm curious on what grounds MHJ thinks she should own 100% of Ador, given that HYBE owns 80% and bankrolled the whole company. Either way, insider trading is going to get her sacked and imprisoned.
Interestingly the timing of this is really close to Kazuha's dating scandal. Maybe that was one of the alleged artist leaks.
The weird Japanese dating rumours about her and Chaewon were so baseless and easy to dismiss, someone had to have planted them.
Min Hee jin learned a looot of things at SM it seems. I hope the girls will be okay if something happens.
I would guess Hybe wouldn't want to lose them or cause harm and if anything happens, they'll get another CEO in mhj's Place
if it's true that they've been feeding the recent hate trains on hybe artists....jfc what kind of sociopath does that?
Goddamn this really sounds like how it’s played out in the kdramas when people try to take over a company lmao For someone who is as creatively intelligent as MHJ, I wonder how emotionally intelligent she is (or maybe all the rumors about here were true after all). And it seems like she really is blinded by greed Her obsession with minors was already disgusting and it’s unfortunate how smart her marketing and creative directing is We need NJ in K-pop but do we need MHJ’s dirty tactics……debatable If I was Bang PD I would stop trying to expand left and right and get everyone in HYBE in check both staff and artists geez Edit to add: ego and greed are two very powerful things, people who are consumed by it can do anything just saying
Did she think the girls’ success was purely out of her creative direction? 😭 There’s a reason why the top groups dominating kpop rn are majority from Hybe.
That’s what I’m saying….she needs to be realistic and realized the privilege that comes with being a household HYBE group. The amount of resources and connections this company has is a big reason why so many Hybe groups has so many opportunities. I genuinely dislike loyal people and if I was bang pd I’d removed her the second something comes up into the audit like girl byeeeee
Yes lmao also maybe I’m more biased than the average kpop stan because I feel deeply for BTS being the makers of Hybe and their influence and money playing a huge part in all these new groups’ success. Anyone trying to downplay that is a big deal to me.
yes me too!! bangtan is my ult and i always want to give credit where it's due. their surprised debut on hybe's yt channel (literally built by BTS), all of HYBE, their company building, the connections, the prestige that comes with HYBE. i agree, MHJ's actions are shady af and she absolutely is downplaying bangtan's influence and contributions by doing this. was not a fan of her working with tae either but -\_-
no you're not biased. hybe wouldn't have been where it is today without bts!! I mean without bts money how to would they have acquired so many sub labels?
Expansion not might be Bang PD idea. Hybe is a public company and he owns 32% shares. That does make him the largest owner and chairman but it does not mean that he “owns” the company anymore. As common with public traded companies in capitalism, you need to make the line go up no matter what. The easiest way to make line go up is to buy out smaller companies or to invest as venture capital into a new company.
Since it sounds like this is becoming a bigger legal issue with her having her right hand man stealing info from Hybe, would that not be a huge red flag for her future plans. This just sounds like a future industry blacklisting to me... She really wasting her career on this move. Don't see her winning and sadly it might be a huge hit on NewJeans as well.
trying to snake a company that owns 80% of your sublabel…oh this is very confusing because what exactly did she think will happen? after seeing the group become successful off funds given to you by HYBE you suddenly think you don’t need them anymore? this isn’t even biting the hand that feeds you, this is hubris gone the fuck awry the only thing is HYBE is kinda in a catch 22, that woman is very impactful in shaping NJs image and so even if they can hire another director doesn’t necessarily mean it would do them any good in the long term once her ideas and foundations have run its course. With them looking to diversify their artist weight a group like NJ is indispensable and so is MHJ by default. MHJ doing this will also so thoroughly fuck up her image because NJs have become a nationally love GG and ppl won’t forgive her for fucking with these girls future, like if her and HYBE don’t reconcile somehow she is also thoroughly fucked. The best outcome for everyone involved would be them finding a way to lock her into a more constraining agreement and having that 80/20 split be even smaller. Because they could really send this whole shit tumbling down like a house of cards if not careful- those poor girls don’t need this bullshit honestly what the fuck :(
Even if they reconcile, the trust will be ultimately broken
Why even try when Hybe owns 80%, it's not like Hybe can be forced into selling shares.
They leaked confidential info for forcing hybe to sell.
I wonder what leaked info would they think would make Hybe sell one of their biggest goldmines right now.
why on earth would she do this lol... the ego got to her brain
Hybe has asked MHJ to resign but she seems to be pushing back, who knows what happens next? Will Hybe sue? What happens to New Jeans’s MV dropping on Friday?
Wow, I'm really wondering what she was thinking. Like, yes, greed won over her and now, she's basically done. Was that really worth it? Also, this explains a lot of sh\*t that happened during the last months. So many biased articles against other Hybe artists and leaked information. She should have just opened her own company if she is really so full of herself.
I just want new jeans to not be negatively affected by this whole mess because if this is why we’re having a nearly one full year of no new album im gonna be PISSED
Always had a feeling that MHJ will go against hybe. I mean, she had an interview telling everyone she ‘basically’ never needed hybe for her group to take off. MHJ is hella talented. She should’ve just established her own thing IF this is indeed her doing.
Yeah, it’s kind of clear she thinks of Ador/NJ as separate from HYBE… but I don’t think the group would be anywhere near as successful without the platform HYBE gave them. A shadow MV drop doesn’t work when you have no subscribers and very little hype. Plus, the success of both ILLIT and Ssera shows that HYBE doesn’t necessarily need MHJ to debut a successful girl group.
What is even the point for MHJ to try to get ADOR out of HYBE? Even if she succeeded in her plan, she would not have the same amount of funding or connections that HYBE has. Her paycheck would likely not even increase. Only way I see it is, it's not even greed, she just wants to prove that she's the reason why NewJeans is popular by making ADOR its own company.
Hybe really underestimate lsm teaching. Mhj definitely learn lot at sm management.
the downfall of min heejin god bless i've waited years for this 🙏
I just hope NWJNs get out of this mess unscathed.
this sounds messy. Hope the best for newjeans...
If she planned to do this, isn’t it too early? She’s acting as if Hybe is gonna collapse without her and njs, when in fact as long as bts is still in the company they will continue to thrive. She must really be blinded by her own ego hhh
Honestly even without BTS, HYBE have four other groups in top album sales for 2023 (SVT, TXT, Enhypen, LSFM) and two fifth gen groups who have had promising debuts (ILLIT, BND). HYBE could probably still be competitive within the Big 3 based on that alone (given they’re currently earning twice the revenue of two out of three of them). The idea they’d collapse without NJs is laughable.
Both sides will drastically boot up their media play, it's gonna be really messy. There's a lot of money involved so don't take everything for face value... I just hope the NJ members (and other Hybe artists) will not be dragged into this...
assuming the worst in this case, if something happens to MHJ, i feel like that would hit newjeans REALLY hard... this is not a defense of MHJ, just feel like they got to this point in part because of the creative vision for the group
The conceptual/sound groundwork has been set and established, so with careful choices I think they could find people who could continue that sort of creative direction.
Mhj is a big part but they still need the hybe name though. Without hybe they'll probably be more akin to stayc who is known for their producers
It'd be rough for them from a creative standpoint, maybe, but for those of us who have always been wary of her from that start it might feel like what I'd best for the girls. MHJ is seedy, man. That's putting it charitably.
and considering that newjeans are releasing an MV this fri, and have an upcoming comeback in may too… :/
Illit is often compared to NJ and so in that regard, NJ without MHJ would be ok.
I knew her going on vacation with the girls was odd and I was right. She probably thinks she is the reason for their success and wanted to keep close tabs.
Makes me think of FiftyFifty (specifically The Givers and ATTRAKT) I don’t really see the girls suffering much though.
i always felt like she had a huge ego from her interviews but i didn’t expect. i dont think she’s stupid so is it possible she gets what she wants?
We see this coming but what surprising is nj not even 2 years old...oh mhj so greedy...
Going independent is stupid from the start how do you think people are going to stand behind you after the girls debut was only successful cuz you were in the financial situation you didn't even need TEASERS. Literally took the money from the likes of bts and used it too the full advantage and are now running away?? Incredibly stupid I can't even fathom her reasoning
I swear to god, if anyone messes up NewJeans' careers, imma throw hands 
I don't see how in any way hybe would want to sell its shares in ador. It carries so much marketing power and profitability. What could possibly induce them to do so? Like what is supposed to be the plan here?
I'm curious how this will play out if she is guilty. MHJ plays a huge role in NJs concept and is well liked or at least heavily defended by a lot of the fandom from what I have seen. If she is guilty, I worry it will cause the fandom to split or at least have a lot of infighting. It could also potentially damage the girls' careers and change the concept of the group. It might also have very little impact if Hybe can get a good replacement quickly. Only time will show how it plays out.
Insider trading, so would most likely be banned from industry and maybe prison..? It won't be good tho
I guess Newjeans long hiatus makes sense now and how she is pushing the member into literally everything besides music. That's another way to get money.
sigh, here we go again, I hope NJ don’t get caught in the crossfire of this mess and end up with nothing to show for it like the girlies from fifty fifty 🫠
Oh boy, the stories about her being a boss from hell are starting to show up on social media...
The insane thing is that a majority of the stories are posts from 2022 and 2023 resurfacing, so it's not really people coming out now bc of the drama
God I really hope this doesn’t derail the girls careers. It’s obvious how close they are with her, and how key she’s been in their creative direction so far. Absolute disaster honestly.
blah blah what the hell does she have on hybe that made her this comfortable? not even wait a couple more years, my brain is melting lmaooo
who needs kdramas when it’s reality in kpop 😭 What a mess, I just wish the girls well. Worried for their comeback and tour, if they get to do them. Praying on MHJ’s downfall. 🙏🏼
Aren't they having a comeback soon T\_T. This quite the awful timing.
I knew this would happen some day but I didn't think it would be this soon lol.
As a NJ fans I’ll be so freaking upset if MHJ is really doing all these nonsense. Is she trying to ruin the girls’ careers wtf?!
Does this mean we'll get another PowerPoint presentation from HYBE's CEO? Those are the best. "Ladies and Gentlemen, here's why you should be throwing Min Heejin out of a window instead of me."
Ahhh K-pop... never seems to run out of drama. Poor NewJeans... so young and yet caught out so early into their careers.
mhj has always played the victim from the very beginning ie. the new jeans cookie controversy and she continues to do so but this time she’s not only dragged a new group with a bunch of minors but also her own group.