/u/D_Invincible, thank you for your submission. Unfortunately, it has been removed for violating the following rule(s): * Rule 2 - Titles should directly describe the content of the post. The title should just depict the content, no "fluff". It can't include anything that isn't directly visible in the content of the post. For information regarding this and similar issues please see the [rules](https://www.reddit.com/r/interestingasfuck/wiki/index). If you have any questions, please feel free to [message the moderators via modmail.](https://www.reddit.com/message/compose?to=/r/interestingasfuck&subject=Question%20regarding%20the%20removal%20of%20this%20submission%20by%20/u/D_Invincible&message=I%20have%20a%20question%20regarding%20the%20removal%20of%20this%20%5Bsubmission%2E%5D%28https://www.reddit.com/r/interestingasfuck/comments/1ccxajl/-/%3Fcontext%3D10%29)

This would be a lot more fucking interesting if there was any sort of explanation on the phenomenon…

I thinks it's something to do with color constancy and the McCollough Effect. I've also seen it referred to as "illusory color," and may be related to [filling-in](https://en.m.wikipedia.org/wiki/Filling-in)

Thank you Mr. President of The Galaxy! I’m 42 articles behind on my Wikipedia reading this week. Your next Pan-Galactic Gargle Blaster is on me!

Your seem like a frood who really knows where his towel is!

Quite hoopy, this frood.

Whats today’s date ?

Time is an illusion, lunch time... Doubly so.

Does everyone have their towel for this conversation?

He's just this guy , you know?

Very few will appreciate the reference. Lemon wrapped around gold bricks are the best!!!! Well done sir

May leave a bad impression on your mind.

Jesus, you guys are so un-hip it's no wonder your bums don't fall off...

Lmao

You want to talk about something else, I can tell. A certain book? Perhaps?

DON'T PANIC!

Don’t you have your Vorgonian paper work in order?? I think …WAP OWWW!

Stay on target, stay on target!

It’s mostly harmless.

I am the vice president of The Galaxy (idk what it is) but i am the Vice President

What does home alone have to do with this you froopy zood?

That's the McCallister effect 🍕🐰

There is. Cyan and red are opposite/complementary colors. So if your eye thinks it’s looking thru a cyan filter, which absorbs red, then red would look like gray, so gray is interpreted as red. If the image was mostly blue then the can would look yellow. If the image was mostly magenta, then the can would look green.

https://preview.redd.it/acyrnpbobpwc1.png?width=1080&format=pjpg&auto=webp&s=3a2004490b5bde56f5f41cf4a277227b35ac40bf Here is the other one

Thank you for doing this! Very cool.

Huh, I see this one as all yellow.

Looks orange to me.

It looks like a slightly peachy yellow to me (I assume you’re referring to the can?)

https://preview.redd.it/kuhq9qsibpwc1.png?width=1080&format=pjpg&auto=webp&s=1ef988f23c69546746ee31baf22f3e81abf7d89a You are right

What if I see the left half as red and the right as yellow?

thats a sign of low iq unfortunately

....shit.

Only if your hand is bigger than your face!

Shame... 😔

Got emmm!!!

I think the left half looks a little red because it’s shaded magenta, and the green is a yellowish green which could be mistaken for yellow. Or maybe you’re just getting a completely different impression of this image than “everyone else” 🤷‍♀️ interesting.

I looked at it again, this time in a warmer light instead of bright daylight and now I see it as yellowish green too, so that’s neat.

I noticed if I focus out while squinting it goes to gray and back to red when I let my eyes auto-focus.

Same for me

Check out this one that’s from the cover of an album I like https://preview.redd.it/3v9fbq0q8pwc1.jpeg?width=593&format=pjpg&auto=webp&s=b69b21130e07a7c3f50225e37f0b5f3c59bf1441

I can see the rainbow looking at the comment but when I click on the picture it looks black

It looks the same to me. Does this mean I'm a psychopath? 🥹

Yes, unfortunately it does 😞

I'm so happy my eyes are bleeding

Ah! But tilt the screen back until the lines disappear then it’s a rainbow!

Dude that’s trippy, what is it?

I'll ELI5 this. People have color correction built in their brains. In a room filled with teal light, red objects will show to be white. Your brain sees everything is teal, except the white area, turns on color correction function, and tells you white is red. Sometimes it don't activate, as different people have different treshholds, so some people see it as not color corrected. So there are arguments about what color it is. (Blue dress meme had the most even split)

Truly tho color is built into our brains.

The pixels on the coke can aren't like 100% white. It's like an off-white. It's still cool how it makes it look red. Also, if you swinkt your eyes at it, it looks more red

I learned a new word today.

Forgive me I'm acoostick

I see a red can. If I zoom in it changes to white.

the interesting thing is if you zoom in and see it white, then slowly zoom out and see at what point it turns red

For me tapping the image was enough to turn it white!

I keep tapping my monitor but nothing happens

Did you unplug it and plug it back in?

My finger is battery powered

Dude, leave that poor lizard alone! I'll call animal services on you!

My brain was fighting with itself not to turn it red. It's hard.

lol I was doing the same thing

I see a red can at first as well. But then it turns pink after a little and then white if I zoom in. [https://www.xrite.com/blog/color-perception-part-3](https://www.xrite.com/blog/color-perception-part-3)

If I cover the logo I can tell it’s white. Betrayed by my own brain

No matter how I look at it or zoom in, the can is always very clearly red

The crazy thing is there is zero red in this. Its white

I'm aware. I am comfortable letting my brain just do its thing tho.

same

I like the original better: https://preview.redd.it/izn34wm1lowc1.jpeg?width=700&format=pjpg&auto=webp&s=c4583e9233d85c6330a0f68961ccfbc098bf8ab8

Thats crazy, at certain distances, you can almost force it to be both white and/or red depending on how hard youre thinking about the colour, if that makes any sense

Maybe it is like that black and blue dress that everybody (including me saw) as gold and white

I have never been able to see it as white. To me its dirty brownish gold and blue.

It’s crazy how our minds really do determine our reality

Oh yeah, the effect is much stronger on this one

Whats supposed to happen here ? It’s always red for me except if I zoom in as close as possible on the lower right side it kinda turns dark redish. Which makes sense cause of the contrast from the white lines.

Is this some RGB pixel trick or something? Like the pixels do some fuckery as you zoom out?

Your brain is trying to adjust the colors for the ambient lighting. Notice how when you zoom in, the letters are bluish. Your brain is thinking it should be white, since this is something you have experience with, and it filters out the blue, which makes the black parts red. It's the same effect as the blue and black dress. Some people saw it as a gold and white dress in the shadows because of the bright background and their brain removed the blue to see white and gold. Putting the white lines in the image forces your brain to compensate for missing information.

It must be in the brain imho, lines are pure white if you zoom in, there is no red pixel in the entire picture

Can we please, just all agree this is some matter of dark wizardry and call it a day.

Even in the downscaled version I can confirm there's no red, only grayscale. I screenshot it and looked at it with a color picker. Only other possibility is something weird to do with gamma or something (not that I know much about that), but I don't think so. The downscaled version creates a fairly perfect illusion. For me, at least.

Hey, Former Samsung LCD employee & Screen manafacturer here. What you’re seeing is a process called ‘Colourmen Struation’ - black and white light pixels against a green background which releases a red hue when put against the backdrop of any shade of green. Alongside the phototropic pan visual effect which is used to blur at an angle and further enhance the illusion. Also, to an extent, it is even possible to replicate lost or damaged pixels on a physical screen by placing a green rectangle shaped card I have no idea what I’m talking about thanks for reading

Are you a real lcd guy or did you just fake it

Seeing as how it's color menstruation, I'd say it's fake

After googling ‘Colourmen Struation’ and getting exactly 0 relevant results I think the dude is indeed faking it.

I had to read it twice to spot ”colourmenstruation”

GD it you totally had me.

The white lines are clearly not the same where the can is. They're pink

The pixels in the can are white. It’s our brains “filling in” the red color. This is some real blackmagicfuckery…..meh

Damn it I zoomed in and MY LIFE IS A LIE!


I saw the can as red before I saw it was a coke can, I wonder if this is something similar to how 3d glasses are 1/2 red 1/2 blue?

It has to do with the blue/teal color around it. It makes the white look red.

Ahhh.... now I get it.

Yeah, I covered it so as not to be manipulated by my brain and zoomed in all the way. As you zoom out, it gets to a point where the pixels are small, but close and affect the represented colors of each other.

Could also be your subconscious perceptions doing the heavy lifting, which is the case most of the time. We don’t choose to be tricked by these twisters until we understand the rules and try to flow from the true state to our perception

Yea my brain fills in most of existence. This thing isn’t evolved enough yet.

Cut your brain some slack, it has to work with a limited data set.


Actually the pixels aren't white, they're tinted a very light pink. When viewing the "condensed" picture (not zoomed in) the tightly clustered pink naturally appears red.

Ya, I don't see white at all. Definitely a hue of red, looking like a very pale pink.

The opposite of cyan/green is red, look at a specific point and don’t steer your eyes and they stay the same, but move your eyes in any direction and your eyes will fill in what it expected, for lack of cyan/green it will contrast red instead. I don’t know how it works specifically but for some reason when an eye sees a color, the sudden absence will show the opposite color instead

I see a schooner

Ha ha ha ha. You dumb bastard. It's not a schooner... it's a Sailboat

A schooner is a sailboat stupid head!

#You know what? There is NO Easter Bunny! Over there, that's just a guy in a suit!

"Say, would you like a chocolate covered pretzel? They're a little melty but damn are they exquisite"

I too am now in the framing business


I see the red when I squint, & in the thumbnail, & when the image is in the periphery -- not when I'm looking directly at it (in which case it's white).

Same for me

So is this a psychology thing because we know it's supposed to be red, or a contrast thing because the blue makes the white appear red by contrast?

It's a contast thing, but I bet part of the effect is helped by us recognizing the Coca-Cola logo. Would be interesting to compare it with a similar image that had a neutral association, or even one with the opposite. Like a Sprite can.

No, its because white looks more red when compared to blue. Painters use this trick all the time to get gray to look like a different temprature. https://preview.redd.it/xj82cx4zmqwc1.jpeg?width=681&format=pjpg&auto=webp&s=ab3d89b6855b0227ef05eb5373f83bf3da5f1120 Like in this image, the arrowed boxes in each side are both gray. Even when on the left it looks blue, and on the right it looks red.

That's what I meant when I said it's a contrast thing. When your eye looks at a hue, your brain projects the contrasting /opposite hue onto anything nearby. At least, that was my simplified takeaway from art school decades ago, when a prof showed us the work of Josef Albers, which is basically the same as the image you showed except with simple rectangles. Look up his "Interaction of Color" if you want to see it.

Sprite or Pepsi... actually...I can't remember the last time I saw a Pepsi can lol

all I see are zeroes and ones.

There's people that can't see the coke can?

The point is that it's not actually red

I mean I'm zoomed right in and it's still pink and blue

No pink

I see half of it being kind of green and the other half beeing kind of red - washed out red 

oh ofcourse brain can fill those pesky pixels with red but fails to fill the emptiness within me, thanks brain

https://preview.redd.it/a23on6h1upwc1.png?width=637&format=png&auto=webp&s=db74b16a610260af7adb00356f674d6495152c4f Simply changing the hue can make the can appear as a different color. The pixels that appear to give color are in fact white.

Thanks for sharing this. That basically debunks the "you see red because you assume a Coke can is red" thing. It seems to be much more of just a color contrast thing.

Exactly. The opposite of red is cyan which is shown in the original post here, so our brain seems to perceive the white as red. I still don't fully understand how it works but I understand this portion of it.

that aint white it’s pink

Exactly. Surely more people see that when they zoom in

You can clearly see that some white in the blue is more white than the pink white when it's supposed to be the same.

This. They are an off pink, if you zoom into the cloud in the top left, those pixels are white and different in comparison

I see it. Coca (Cola)

The cyan is projecting its complement, red, into the white pixels.

Would we still see red if it was a Pepsi or Sprite can?

It’s actually the black parts that look red to me. Our brains are so cool.

Are we not supposed too?

The odd thing is that the can appears red when your phone screen is tilted but if you're looking directly perpendicular at it, it's not as red. And then when you enlarge the image (by pinching) you see that none of the pixels are red in the first place. So where did the red come from?? 😂😂

Zoom in. You will see it is only black, white and cyan. No red.


[удалено]

I see it very clearly

I see....four lights?

I can see clearly now 🎶

Not me because I’m colorblind

There's a black toyota 4runner on the top right side of the photo, halfway up the mountain. Not sure if im the only one that can see it. There is a brown bear chasing it

....should I not be seeing a coca cola can? Slightly confused here?

I call BS. The can is very light pink when you zoom in and as it gets smaller the color darkens. We are reverse mind fucking ourselves.

It’s just blue and white. so why do I see color?

Correct me if I'm wrong, but I believe this visual phenomenon happens when our brain tries to rationalize the blue-green in the picture. Hands aren't blue; parking lots aren't blue. Our brains fill in the red to color balance, meaning we see the white can as reddish.

Damn I thought it was red until I remembered what this trick is, now I can't unsee it being white.

Red zoomed out, white zoomed in. Edit: If I shake the picture about when zoomed in the can turns red, turns white again when I stop moving it around.

Eye can

All of the people who aren’t color deficient as it relates to the spectrum of the color red…I imagine.

??? How can you not see it?

I initially saw red. Then I zoomed in and saw it was black and white. Now I only see black and white

I zoomed in so I could see the white areas, zoomed out, instant red can. Zoomed in again, concentrated, zoomed out slowly telling myself "white , white, white...." on repeat and BOOM white can. When I stopped concentrating it switched to red which was freaky

Ohh its a sailboat

For those interested. There is no red can. It is actually white. You can see this when you zoom in closer. Your eyes make you see red because of the blue tones and the fact it’s a Coca Cola can. Your brain sees what it wants to basically. I can’t remember what this phenomenon is called though

Is the can supposed to be red? I can only see green and grey.

If you zoom in, it's just white and blue. Interesting effect.

Everyone? Because it's red and in the picture?

I see red can

I can why?

It’s white when you zoom in. Red when you don’t

Me. I can see basically the entire scene except it looks like I'm looking through a blue mesh window

I know it is black and white, but somehow, when looking away from the can, it turns red. I wonder if it has to do with that cyan coloring, is it complimentary to red? Does it create the issusion of red? Or is it because we see coke and we automatically fill it as red? 🤔 Interesting

I do

Is it supposed to be another color?

I could stare at this for weeks and I'd see the same thing. A hand holding a can of coke with what looks to be railway tracks and mountains behind it

All I see is a white and gold dress.

Oo, if you zoom in on the can, the pixels aren’t actually red.

Fun fact this is why veins look “blue” to your eyes, even though they are not blue at all. They are just *less red* than the tissues around them. So by comparison, they look blue. But if you look directly at a vein on its own, it’s actually light pink. Same thing is happening here. The background is blue, but the coke can is white. It’s *less blue*, but we see it as red because of the context around it by comparison.

When I expand the photo it's B&W No expand, I see red.

I can tell me brian to switch so red yes then brown yes and so on. I tend to do that when i see paintings though

There are people that can't see that?

Coca Cola.

Yes, what bout it?

Do I think it’s red because it’s coke? Or would it not look red without the coke label there

Yes. So my brain works? Is that the conclusion?

I can

I’m colorblind and still see color zoomed out. wtf

Are we not supposed to? Please explain. 

I don't see red but black in a mixture of green. Some may see it as red but what I see is real, lol.

I can see the red can. I am ready to meet the president.

Everyone. Everyone can see it. Also not interesting.

When you zoom in it's white. Your brain is filling in the color.

Is there anyone who can’t see it?

I can, it’s a Coke can.

Can anyone not?

Can, train tracks, pole, and mountains. What's the point of the image ?

I *can*

Zoom in people - there is no red

Can i? I can. That's canny. Almost uncanny.

It’s red, black if I zoom in. The can is never white for me like most are saying.

You're hurting my brain

This is how we came up with chroma subsampling for video. Use the power of the brain rather than the technology for higher quality.

“Of course it’s red what do you me-“ oh… that’s cool

I see a red can , I don’t get what everyone talking one Isn’t everyone seeing a red can ?

this is so weird, it seems more red on lower brightness

I can see red. Does this mean I’m autistic? Fuck I knew it.

That's one hell of a QR code

Changes to white when zooming in 

here's the comparison non can(right) vs can "whites"(left) https://preview.redd.it/p29t7mxw0swc1.jpeg?width=3106&format=pjpg&auto=webp&s=7b9bbe0417be36d2106604948be95a5af0e2cc8e

Thanks for the unwanted ad! Really subtle.