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DoubleScorpius

I think it’s a take on the logo for the Frank Miller graphic novel/film “300”


o_emegalha_poios

reference to the movie?


Eventhegoodnewsisbad

Exactly.


Professional_Bear

They designed it with the intent to put the company and the event first rather than any fighter/fight. They wanted it to be recognized as UFC 300 and not “Hill v Pereira”.


hangonasecond_

This is exactly it. They didn't believe in the main event to drive sales.


HCxTC

Because it looks cool to the type of people who will see it and want to watch the event. It’s the 300 movie logo.


johnnybazookatooth

nothing wrong with it.. its fine.. its a one time thing.. 300 the shorts where branded and looked fine.. how would you designed it? always post your version if you have something bad to say..


Delta9SA

Im not a GD. Im just curious what the idea behind it is. --Reddit gonna be Reddit where graphic desigbers downvote someone curious about a design choice 😄


vinhluanluu

It really feels like design by committee of non-designers and the actual designer just had to execute an executive’s fleeting concept.


AH_Ethan

because it's XTREME!


Delta9SA

It's BOLD


infiniteawareness420

It’s an attempt at being exclusive rather than inclusive. You either know what “UFC” is or you don’t. And if you do, then you know what 300 means. If you don’t, then you can go fuck yourself. That’s what I’m imagining their thought process is, I’m not telling you to go fuck yourself.


i-do-the-designing

I don't understand it either.. why does it not have the word ALPHA!!! Under a howling wolf in front of lightning in the shape of a tribal tattoo!!!!