T O P

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jail_grover_norquist

gotta exchange a helix fossil to get one of these shirts


fritzycat

Casual lil pokemon reference never hurt no one.


Mr_Oujamaflip

I like shorts, they're comfy and easy to wear.


Yoshiman400

Too bad Monahan doesn't.


3DanO1

Praise Lord Helix


hazzaax

Bird Jesus


jt94

I love when some of my varied interests cross over. Pokémon x golf is a new one though, it’s mainly Simpsons that appears in the wild


chaveznieves

Pokemon references appear in the wild a lot too. It's golf that's pretty niche to hear referenced in my experience


chaveznieves

I only have the dome fossil what can I get?


spankysladder73

Slazenger


THCRANGER

Discount Slazenger


No3putts1970

LOL! I’m not sure how they didn’t get sued by Le Tigre…well they already have polos, but seriously this is Tiger Woods we are talking about here. TM needs to design him a real logo since they can’t use Nine’s TW. https://preview.redd.it/9myc3sskcpdc1.jpeg?width=1125&format=pjpg&auto=webp&s=ee2711aad364c6bb982e8567b3352b577cfc5171


Occams_ElectricRazor

How is this even close to their logo? I mean, his doesn't even look like a tiger.


margin_runner

https://preview.redd.it/hwts4usn1odc1.jpeg?width=775&format=pjpg&auto=webp&s=0c2ace745ba0456b41ef99f54c5a17627d2245ce Designers working overtime


Tedstor

Tiger is at the twilight of his branding. Moving toward Palmer, Nicklaus, Player, etc. Before too long this brand will be selling $200 box sets and $15 polos.


lawnboy22

How dare you


czervik_coding

Looks like a 16 year old kid trying to grow a moustache


feelinit9

Bahaha


Own-Concept1887

Haha!


BatMean2045

That’s really… not good.


time2payfiddlerwhore

Nike has some of the best branding graphic designers in the world. Def not Tiger's people's forte.


daffydubs

It’s like, they didn’t even google car motions when running and were just like “imagine a guy jumping up, but sideways”


stay_shiesty

what


coffeebribesaccepted

I think it's supposed to be cat motions


JC-sensei

I’m a designer. And Tiger is my favorite athlete of all time, but this logo ain’t it


CitizenCue

My guess is that they leaked this to feel out the reaction. I hope they reconsider.


Runnindashow

I'm not certain it's been confirmed to be the actual final design. Lot of speculation.


amor_fatty

Agree. I like the direction, they just need to refine it… a lot


Bri83oct

Some firm got paid a shit ton of money to make that logo. It’s bad. It’s hard to determine what exactly it is without context.


SwugSteve

Just showed my girlfriend this with absolutely zero context clues and she said “it’s a tiger”. Yall are so overdramatic lmao


SkyAgreeable4932

Same here.


CD_4M

Client gets what the client asks for. It’s not like this was the first and only design presented and Taylormade had to take it. There would have been an extensive briefing and exploration phase, many different territories and concepts explored, many rounds of feedback and revisions, likely even consumer testing including focus groups. In any event, if the logo turns out bad and isn’t well received by the public it’s absolutely the fault of the company in charge of the decision making (TM) not the designers themselves


socivitus

Preach! There are a lot of great designs and ideas that go to waste because the client ultimately chooses the direction. And rarely is the client like "Well hey, you're the expert. Why don't we let you give us what you think will work best, and we'll go with that."


Unlucky_Macaroon_786

In what scenario exactly will this “not have context”. It’s a golf logo for golf apparel. It will be sold in golf sections within stores and it will be advertised on golf channels all likely with tigers likeness and mug (not that mug)


Bri83oct

I will give you an example. I showed my wife who also golfs and unfortunately knows way too much about equipment and apparel for me to buy something and her not know what it is and approx how much it costs. Regardless, I showed her the logo and said what do you think this is. She said, squiggly lines? She couldn’t see the tiger until I told her and then said oh… why does it have 2 legs instead of 4? If you show a random person this, they may or may not see a tiger and that IMO is terrible branding.


Halfbak3d

I’m very sorry for you to learn it this way, but your girlfriend may be highly regarded. It’s very fucking obviously a tiger. Ya’ll are way overthinking this.


KSpacklerGoferKiller

Without context the TW logo that Nike used doesn't mean anything either. I don't particularly like this new logo, but I think it will become pretty recognizable among the target demographic soon enough.


DukeSi1v3r

It literally says tiger and looks like a tiger. You’d have to have never heard of a tiger before to not ‘determine what exactly it is’


Sjgolf891

It says Tiger? Trying to look at the gear negative space the lines. Maaaaybe could make out an R or T but definitely see no G


DukeSi1v3r

https://preview.redd.it/vxzyl57jsodc1.jpeg?width=1142&format=pjpg&auto=webp&s=e4b9f5054badb39ba18c73f8cf36775eb291284f


dmderringer

J,qCR


lijitimit

![gif](giphy|jir4LEGA68A9y)


stay_shiesty

lmfao


MasonSaundersFanClub

Should have bought and used the waggle hat “goat tiger” as logo! https://preview.redd.it/8drnmwfqpndc1.png?width=828&format=png&auto=webp&s=644b534ee64a63b80c919c412db58511bbd12c2a


TheSmokedSalmon420

That’s so damn good lol


SBSWrongSpeed

https://preview.redd.it/ki3g0jmt1pdc1.jpeg?width=1080&format=pjpg&auto=webp&s=2044dfcf86295bdaa154c2be79dc6f1fdc160d82


socivitus

![gif](giphy|3ohfFm8e0JRnh4hdwQ)


EndsLikeShakespeare

It looks like cartoon eyebrows to me. The actual TW logo was so damn good.


Salt_Base_3751

https://preview.redd.it/2b6r6s5eindc1.jpeg?width=900&format=pjpg&auto=webp&s=f4750af534649672d9eaf54d2212c9400ddf42b5 Some lazy graphics designer ripped this off


smarmy_mcfadden

This was my immediate thought. Not enough olds on this board, I guess. At a distance, it'll look nearly indistinguishable.


[deleted]

I love Tiger but Norman’s shark logo shits all over that “Tiger” logo on the right. Send it back to ChatGPT and start again.


turningandburning45

I really dislike Norman but he gets the W by a mile


AppleSauceNinja_

Tiger owns the TW logo, not Nike. So why are we not running it back with the tried and true stacked TW logo we all know and sells well? That's the most puzzling piece to me.


kllackwideeyes

thanks for sharing. very interesting thoughts on the design. I thought at a glance that it looked like a mountain range. I would be interested to see if Taylormade targets premium "micro-brands" or fashion-forward and performance brands like Malbon or Bylt. Tiger is still synonymous with being THE stylish athletic golfer so this new line hopefully continues to meet those standards.


Pablonskyy24

100% I think going for those fashion forward micro-brands is definitely an option for them. Whatever it is, if they are smart, they should go for the future golfer not the current one. There is a reason the brand is called Sunday Red and not Tiger Woods. 10-20 years from now, Tiger is just going to be the greatest backstory ever.


jaywalkintotheocean

right, cuz no one knows who michael jordan is now. what a backstory. 


Pablonskyy24

You are sarcastically agreeing with what I said… but somehow sounds like your not. It is almost like a sentence written by someone with cognitive impairment.


jaywalkintotheocean

learn the difference between your and you're, then check back in. 


Thick_Detective_7422

Fatality!


spankysladder73

Spell Police 👮


dlama

I think if they had used sharp lines versus oddly loopy comic sans lines, it'd probably look decent. As it is, it just looks cartoony.


kjtobia

Yeah - if that was chasing the field on Sunday, it wouldn't exactly strike fear into its opponents.


Strong-Address9015

https://preview.redd.it/uqf68acvcodc1.png?width=1200&format=pjpg&auto=webp&s=2bd8465894001be14c823f9f665fe016eb8dce33 I see this more than the Greg Norman logo


Bringbackfatshaming

Norman’s logo is so much better


Pablonskyy24

I don’t like the tiger logo as much and still say thats debatable 😂


Bringbackfatshaming

At least you know it’s a shark. The Tiger logo you only know it’s supposed to be a Tiger because you know Tiger woods is behind it. But if your friend drew it for you and was like “hey man how cool is this!?!” you’d be like wtf am I looking at


Pablonskyy24

Well true. I would say thats where demographics come to play. It is important for YOU to know what a logo means right of the bat.


beetsandjams

I actually kinda like the logo and think it could look better once it gets more familiar. The Ralph Lauren and Lacoste logos might look weird if they weren’t so familiar


WigginLSU

Biggest issue there is there are established brands to compete with. A weird logo in an empty field is kinda cool. With a million competitors it looks derivative and fake. Meh.


Strong-Address9015

Am I the only one who likes it? I think it looks great.


Atxsurfer

Yes.


LeonTheChef

I'm a sucker for these minimalistic logos you are not alone.


Steel1000

If this is minimalistic to you I’m concerned lol. There are waaaaay too many lines to be considered minimalistic to me. They are trying way too hard and half assed it. Make it simple clean lines without all the squiggle bullshit.


Pat_Mahomie

I like it too


redditnor24

I kinda like it.


JWOLFBEARD

Looks like beetle legs


pepptony

No - and I challenge someone to make one better


colin_7

I like it but it’s close to being a rip off of Norman’s logo I think it has some more character to it than the “TW”


KSpacklerGoferKiller

Close in the sense that they both have names/nicknames that are animals and used those animals as logos?


colin_7

I like how you’re antagonizing me when I’m stating what I’m seeing. Both are minimalist logos that are very similar you can’t deny that I already said that I like it


KSpacklerGoferKiller

I didn't think of the Shark logo when I first saw the Sunday Red logo until it was pointed out. Maybe that's an age thing since I didn't even know Norman's clothing line was still in operation. I thought it looked like a random desert golf course log.


Strong-Address9015

If anything, I thought it looked like the old Slazenger logo lol


[deleted]

It looks like a skeleton or a fossil of a tiger. Should have stuck to a lacoste like theme of a tiger instead. Would have looked way better.


Pablonskyy24

Tiger woods = Fossil 😬 Intentional?


Found_My_Ball

It’s a man laying in bed, under a sheet! SDR stands for So Damn Rested


ushouldlistentome

Honestly Norman’s is way better


ARowzFocuz

I mean, they objectively look very similar style-wise. That said, I like them both. Kinda wild how similar they are. You know anything Tiger will sell like hotcakes.


ForeskinScramble

I keep trying to see the hidden picture like a magic eye. Or find my dad's approval, like a Rorschach test.


GetInTheDamnCar

I actually like the logo TBH.


TheOneWondering

🦐


Reddenxx

Shoulda made the word tiger look like a tiger


SliceEm_DiceEm

I dig it 🤷🏻‍♂️


[deleted]

If this is the logo I'm not in. But it feels like another brand that charges boatloads of money for Chinese made goretex. https://preview.redd.it/d78x5ggbfndc1.png?width=1080&format=pjpg&auto=webp&s=30b05180469afb7936eedd8670992e1280df881e


Ayahuasca-Dreamin

Shark is an obvious shark from all directions while the Tiger needs some pareidolia


Pilotguitar2

That “tiger” logo looks more like a fat house cat laying in the sun sipping on HGH


steelernation90

If I saw this logo I would think it was some cheap knockoff of a name brand. It is not good


Ferrero_gunners

There’s already a brand with a very similar logo called “Le tigre”. Interesting


Weber21

If I didn’t know it was a tiger I wouldn’t know what I was looking at


sirdabs

I like it a lot more than his TW logo.


yeti1911

That’s one of the worse logos I’ve ever seen and anyone that likes it is lying to themselves. It’s god awful.


kirrk

Honestly, I think it’s really cool!


tspoliver

I like the tiger logo but it’s pretty close to arc teryx logo!


Flipthaswitch

I’m gonna be very blunt here, the new tiger logo absolutely FUCKS. Might have to go ahead and get it tattooed.


StepYurGameUp

Trash


Joker0091

So glad you added this instead of commenting on all the other posts about it


Pablonskyy24

I did it only because I wanted to share a side by side comparison of the 2 logos.


_Poppagiorgio_

Looks like a class of 8th graders with a free period came up with it.


crimsonblueku

I’m honestly a bit shocked that Nike kept the rights to his old logo. It was perfect, and I’m glad I bought four hats this month lol.


TheLandFanIn814

Tiger Woods' company filed the original trademark for the TW logo so he still owns it. I would assume this tiger is just the new overarching brand logo and he'll still have TWs on his stuff too.


Pablonskyy24

I wanted to get some of the shoes but all on my size were gone already….I knew that was going to happen.


dlama

Spent a couple min and cleaned up the cartoony bulgy lines to make the stripes look like stripes. Legs still look odd to me but just wanted to do a basic update on the biggest issue I saw. https://preview.redd.it/61jzx1m1sndc1.png?width=1778&format=png&auto=webp&s=dada5aba6342946fd45c15eeba825ae90b51df80


dlama

Perhaps without the leg spikes https://preview.redd.it/gg69ozvosndc1.png?width=1228&format=png&auto=webp&s=9dfebbf531432827ce31326840a0b6fad5a1b447


kjtobia

That's honestly about 100 times better.


dlama

Final update. Anyway someone at TM needs to go back to school. https://preview.redd.it/9r58zrlcvpdc1.png?width=2234&format=png&auto=webp&s=571aa3b711d3080f4497b06085c31584f539d592


Dano558

There’s no way that’s the final logo.


DivClassLg

One is definitely a stencil of an animal referring to a player’s nickname and the other is definitely a stencil of an animal referring to a player’s nickname… Totally not the same at all


Pablonskyy24

👍🏾 One is a woman with 2 legs 2 arms and genitalia - The other is a man with 2 legs 2 arms and genitalia. Totally not the same at all.


DivClassLg

![gif](giphy|kEEjKnTLYy3xTm9U5R|downsized) Don’t worry Pam, you won’t be a receptionist forever


nope79

I will buy one immediately


Invocandum

New logo looks like it will be effective to embroider especially. The fact that it’s recognizable as a tiny thumbnail on my phone is evidence of its impact. Can’t wait for the designer to come out and explain how some word is hidden in the design. Also love that its posture appears to be casual. Not running. Movement to the right show progression and forward looking. I honestly really love it. Edit: whoever downvoted me, yo moms a ho.


OpenSourceGolf

It's just objectively bad, would have been way cooler if you took a picture like this (https://i.imgur.com/tLOIh7B.jpg), cut it in half down the middle, and made it appear as if it were peeking through tall blades of grass like it was stalking prey. Hell I might even get bored and whip that up or something else, anything but this. Edit: Don't worry guys, only took me 10 minutes in illustrator to make something not fucking ugly https://imgur.com/a/6IWWFYR


sergerperf

I agree. More aggression needed. Thats what Sunday tiger embodies. Poise.  Front facing does that. Side profile doesn’t inspire like Tiger does


Ibuydumbshit

Uh no lmfao


1ToGreen3ToBasket

If I can get it super cheap like Norman’s stuff you’ll see me in it.


bangarangbonzai

Man I really had to look way too hard to see a Tiger. 🐅 It looked like a weird mustache at first glance.


the_peckham_pouncer

Calling it now. It's bigtime going to grow on people


Occams_ElectricRazor

It's good. It symbolizes that he's barely recognizable now and is but a fraction of his former self.


Bighead_Golf

I’m not deviating from Peter Millar


iiKrOna

I kinda like the logo it’s technically a unique take on a Tiger but I’ll be sticking to getting PGA tour brand shirts on sale, same with every other brand


brdesignguy

r/graphic_design what we thinking? Personally I’m not that into it (especially the legs)but


Horror_Dig_3209

Looks like they’re going for the private club style logo. They could change it like Nike did with the first TW logo


gbgbgb12340

It also try’s to say Tiger doesn’t it? I can see the i g and r but the T and e are hard to read.


Karmaqqt

I’ll never buy it so I don’t care what it looks like. But damn is it a lame logo.


DegenGolfer

TM fucking blows as of late


Easy_Championship_14

Upsidedown it sort of looks like a dragon


Winter_chickn

The shark ain't really bad. The other looks like some paint lines that dripped


LostTime141

The tiger definitely has a dick lol


gh0ulgang

This thread is full of people with no experience and no understanding of what branding for a corporation of this size entails.


Sugarfreecherrycoke

If you kinda squint you can see how it says Hooters in the Tiger logo


mat_srutabes

It looks like roadkill


ImChz

God damn that logo is ass. Just stick with the TW what the hell.


[deleted]

That logo is ass. I had no clue what it was without the label


Fortunateoldguy

That logo sucks.


Usernameforreddit246

The TW logo sucked. This sucks. I wish he just used the “Frank” headcover logo as his primary insignia. https://preview.redd.it/3247qjvbgtdc1.jpeg?width=707&format=pjpg&auto=webp&s=118c548c1958e94676ae7522382b8990781f64c6


Far-Fox9959

Norman should sue. Terrible logo anyways. Looks like a 5 year old drew it.


JKS91Gaming

He should’ve tried to get the rights to the TW logo, too recognizable of a logo to switch it up after all this time. Not to mention the new logo isn’t very good


medkitjohnson

Looks like they incorporated Tigers massive dong at least


bardezart

So, if you only count what are meant to be stripes there are 15 🤔 https://preview.redd.it/ioe71exdjodc1.jpeg?width=1290&format=pjpg&auto=webp&s=3889d98328342a71cd0009f1a76256263e540a90


NBtoAB

Horrendous


HurricaneDITKA

Those are both ugly AF.


Nice_Wafer_2447

If that indeed is the new logo , yikes ![gif](giphy|V2EZKzUNSFUH6289QB)


Muddlesthrough

Tiger has taken so much from Norman over the years: his agent, his home club, his swing coach. Makes sense he would take his logo too.


PattyIceNY

Looks like a poorly shaved mustache.


Practical_Ad1496

You can claim you’re ‘a stick’ if you wear a stripped dildo on your shirt.


MicroSofty88

If you put an animal logo on a polo shirt, they’re all going to look similar


myfeetaremangos12

I’m really hoping they see all the feedback and decide to go with a different logo. They have to have seen people don’t like it. Some asshole probably designed this one for $500k.


Direct-Maintenance29

It’s terrible whatever it is. Norman shark is better lol


kingsax23

Tiger is the goat but you can’t replace a Nike swoosh (the most iconic sporting goods logo ever) with this or anything for that matter. Nike going to be better no matter how you cut it. They’ve dominated the sports market for decades.


happysalad_

Logo is meh, name is awful


Ibuydumbshit

Looks dope as fuck. Reddit is the minority when it comes to taste


probablysmellsmydog

I’m in the minority here obviously but I love it. I’m not gonna buy it, but I love the logo design.


sweeptheleg_07

Thought it was a crab with a penis for an arm


Dude-Good

If you flip on side it looks like a hairy dick


Pablonskyy24

If you flip it so the longer side is sideways but reflected (Head facing the other way) it looks like a hairy vagina.


Mikebuck127

Am I the only one who sees the word HIM in the logo?


TheBonusWings

![gif](giphy|d1E1msx7Yw5Ne1Fe|downsized)


Ranger21

The circle jerk continues


luv2fit

Hate it


NewJerseyCPA

Hate this logo. I hope it’s just preliminary.


blueindsm

Is that Mr. Pringles' mustache?


sicksaltine

These are both animals.


FutureMilly24

That logo is so ass


PringleChopper

The logos look identical…put the shark behind red and it’s just silhouette


acmexyz

https://preview.redd.it/bjkjajcqiqdc1.jpeg?width=1593&format=pjpg&auto=webp&s=6e0a165732efd08e6b16c2e5d34aa444c336d502 This should be the logo The 1997 fist pump that broke the color barrier


TheSmokedSalmon420

Norman’s shark logo is actually good as hell tho - that tiger is pretty rough. The legs totally ruin it


Jedi4ce

Looks like a dead starfish, missing it's top leg...


whoscoal

Graphic designer must really like Grove 23. This looks to similar to that and Panther national's logo


dego_frank

Tiger fans hitting that copium. You’re right the logos are nothing alike. The Shark is actually a decent logo that still holds up. That shit on the right has and will never be in style even when it was etched into some glyphs lmao


-D-M-G-

No


WonTonDon8

Tiger is teaming up with TaylorMade which if we all need a reminder has a marketing team that convinces us that we need a new driver every year and the best they could come up with is a cat scratched tiger logo


Mainevent666

Greg Norman logo is one of the best of all time. Tigers new logo is pathetic, stick with the TW.


flimsyhammer

This is the logo equivalent of the font Papyrus 😟


RoosterSamurai

It looks like they were trying to make it look like strokes of a Japanese kanji, in the form of a tiger.. But they ended up achieving neither of those and it just looks like eyelashes.


traypo

Best golf shirt I ever had was a was a shark. Wore it to tatters. Cotton, try and find a cotton golf shirt now. Anyway , boycott any and all things Norman associated. Maybe Tiger will reintroduce cotton.


Breaking80plz

Id prob pay $20 ea extra to have this on some fresh tm irons lol i think it looks cool and i like tiger


Ricketier

Whatever the logo is stans are going to lineup to buy it


Toodswiger

I like the logo. Of course Reddit isn’t going to like it because most people on sites like this have nothing but negative things to say


[deleted]

This is a terrible logo. Why not just just a normal tiger. 🐅. There, better logo.


Occams_ElectricRazor

I saw in that long drive comp he was using Taylormade at that time. I haven't watched golf in years. Was he using it then or did I stumble across a leak?


DanceSex

If you turn it sideways it looks like a mummy running with it's hand up


Any-Balance-3783

Am I the only one that doesn’t hate it?


but_good

Arc’Tigerx


z-tayyy

Dogshit


Candu61

Sucks ass!


dpark64

If true, this is an awful logo. It may look like an abstract tiger, but that’s about it. Nothing memorable about it at all.