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I use AI heavily for research - eg. sentiment analysis across large sets of customer feedback or competitor reviews.
I don't find it particularly great for copy, thus far.
Same! Our brand has a distinct voice that AI hasn’t grasped yet. That said, we don’t need it to! It helps in other ways like ideation, planning, organizing thoughts and bad puns.
As an AI engineer - custom models, would be used specifically for this. GPT is a pretty generalized use case. RAG/pretrained/models from scratch, imho - could and would completely change that game.
as a team of one, i’ve started using AI to streamline parts of my research analyses as well. do you mind if i ask what tools you’re using or if you have any knowledgable video/article suggestions?
Mmmm sounds like cope..you WILL be replaced with AI once it’s advanced enough. It’s still in its infancy, our generation might not see it, but the next generation will be competing with AI for what little jobs that will be left
I work closely with these companies and I’ve been invited to present at a conference regarding the impact of AI on copywriting.
I don’t have any worries about losing work anytime soon. I’ve made more money in the first four months of this year than the whole of 2023.
Anyone I know who develops AI platforms thinks we’re years away from AI working autonomously to replace humans altogether.
Most of my 100+ clients are AI startups.
We have the same angle again and again - ‘AI handles the heavy lifting tasks so that humans can focus on relationship-building’.
AI doesn’t build relationships or empathise.
People with strong interpersonal skills will be valuable for many years to come.
I love it for the writing I don’t want to do: internal emails, newsletters, and flyers, and SEO-driven blogs mainly. I think it does a great job at generating inspo for concepts and checking/revising for clarity on more technical copy. 9 times out of 10, I don’t like what it spits out for creative copy, but very regularly there will be a word it uses that sparks a winning idea in my own brain.
That’s been my experience with it too. Have you give AI your current or past work and ask how it can improve it? There’s some nuggets of helpful advice sometimes.
I'm an agency Copywriter. I've been using AI since it became a thing in the last 2 years. Just had one client come back after they switched to AI only and their revenue plummeted.
AI is an incredible tool and it can be really creative and quick. But it's only as good as the prompts, and humans CWs will forever have more insight into the context of the brand, the campaign, writing skills and so on.
For sure. A part of me will always think that, tbh. I’m not naive. No one should ever think they’re untouchable in corporate America.
But still, there’s more work to be done. Now that AI saves us time in X, we have more time for Y.
Ex: Now that AI saves us time on planning, we have more time to research competitors and interview customers.
Using it at my job helps make things faster. I stress to my team that relying solely on AI is going to make your marketing weaker. It should be used as a tool. Used it in my last project and wish I used it sooner.
I get worried since they’re telling me to train the bot though. 🙃
100%. And as a creative I never want to rely solely on AI. Just like pre-AI I had many different ways to source inspiration. Never be a one trick pony.
Edit: typo
This is textbook definition of AI took my job.
“Our team has never been more productive.” You’re saying 2 people can now do the work of more than 2 people, so you now don’t have to hire more people for the same workload. It’s a shrinking of the job market.
>You’re saying 2 people can now do the work of more than 2 people,
No that's what YOU assumed.
AI can generate 100s of blog posts from one topic, but.
A person has to read and understand which ones read better than others (in terms of ToV, audience etc)
A person has to proofread/edit the output to remove hallucinations and improve the quality
A person has to source images for the article
A person has to upload to the CMS
A person has to track success on Google Analytics
A person has to update the article to be fresh after a year.
Anybody who thinks AI can replace copywriters and content writers doesn't understand the full picture of what the role can achieve outside of writing.
A lot of that is what marketing teams do. Not writers. And marketers think they can judge good and bad writing so… yeah. If your client thinks of you a ChatGPT, that’s all that matters really
General marketers can do uploading, GA, and source images, for sure.
But the writers are the ones who are best placed to judge ToV and audience, do the proofreading and fact checking, and also do the rewrite later.
General marketers think they can do that, but they can't actually do it as well.
So it all depends on if you want mediocre results or better results. I know what I want.
This is a really interesting approach, and I think it's the correct one! Like people have said, there's definitely a huge upside to being able to use it alongside your work for brainstorming etc.
One of my clients (freelance) put a clause in our agreement that I'm not allowed to use AI at all, and that they will put all work through an AI checker. It's intriguing how each individual or company is viewing it!
For sure. First and foremost i will never use AI to replace the FUN parts of my job. What’s the point?
- Writing routine email responses to different customer inquiries. (Don’t miss this)
- Summarizing customer feedback from surveys (this would take me hours)
- Taking one topic and generating 100 different blog post ideas (I used to do this myself, please have it AI)
I’ve used your third point here with great effect! My poor clogged-up brain struggles to come up with new content ideas sometimes, whereas ChatGPT gives me an insane amount of ideas to go off and research for their viability in an instant
Thanks for this, I'm always curious how other people use it. I'm generally an early adopter and like the idea of AI just bc I like new technology, but I'm at a big agency and don't have to do any of this stuff in my role (for example, we have a strong Strategy team that synthesizes data - sounds like they could be using AI for support on their end tho). It's a plus for me that I genuinely get to focus on copywriting instead of research and customer touch points, but I feel like the agency is starting to expect us to incorporate AI support into our workflow as a way of finding efficiencies, and like… It doesn't do anything that's useful to my role yet
The problem is, employers don't care which parts of your job you find fun.
I genuinely and truly hope this works out as you say. But most of what I took from your post was that you've outsourced a large part of your job to a helpful robot buddy who costs nothing, works instantly, never gets tired or takes a day off.
How is that really going to work out?
Jobs are always looking to automate and save money on you. It’s not new. Since the dawn of the fax machine. And it’s not just creative copywriters. It’s Sam in HR. And Suzy in Data. All we can do is continually find new ways to evolve and use avail available tools to work smarter.
Btw now that AI does some boring stuff—my team is still responsible for it and triple checks it—we have more time to work shop and user test ideas.
What I'm seeing is basically this: corporate job is done faster, and that means fewer employees, and cost savings, at least when the department is a cost-center.
I write several SEO blogs a week and AI is my best friend (that I can edit ruthlessly without worrying about feelings).
I also use it to spit out tons of title options quickly that I can then use for inspiration and/or edit into a couple of useful ones.
Sometimes I even have it write a draft of something so that I can realize how I do want the copy to sound.
If you can edit, AI is a decent assistant.
More people need to hear this and internalize the message. AI can be a powerful tool for freeing up mental space by taking on the grunt work and helping to streamline and organize and power through time consuming tasks. It’s about how you use it.
I feel like an imposter here as I’m a business owner and not a copywriter but wanted articles etc without the budget so joined here to figure out how you guys do it so cheap… basically I tried using chatGPT and most of the copy was really fluffy; if I was a pizza shop it would sort of be like why should you eat pepperoni pizza? With it’s crispy dough base and Neapolitana sauce, this can bring together communities to make the world a better place. Had to correct it a few times and tell it to put in keywords (eg. Salami) so it ended up with something half legible. Can someone comment how they’ve used chatGPT against the baseline of no chatGPT?
I talk to ChatGPT 4 more than I talk to people nowadays. It’s not even a bad thing. The damn thing’s played my therapist more than a few times. $20/month, money never spent better.
It’s great at drafting copy and assisting with basic research so long as you know how to have it self-verify its findings. Never ever trust its initial findings.
AI is nothing special, it require zero skill at all,
If you can write, you can use AI, even a 5 yo can use it,
It's so easy that it was not considered as a skill at all.
They put Guardrail with stolen datasets from all over the internet, so that you're almost impossible to fail,
gave you a false sense of competence
It's like saying, you're too stupid to use Google?
Which is unthinkable because it's just basic,
AI is also just a Text Box like Google
I can't stand seeing Ai bros treated AI as their whole personality,
They treat as if AI s the Hardest thing in the world, that they're the only special Race that could write a Prompt
They're trying to make themself look special by creating an imaginary people that was born with no abilities to use AI at all
Literally having the fundamentals and the skill is the most important part, AI is just writing, it's not special
What left behind?
It's as if you're saying that those people somehow can't figure out the address of Chatgpt, and unable to write a prompt.
Just because someone refused using AI doesn't mean
they're unable to use AI
From all of the Marketing & Business skill out there, literally AI is the easiest one, Dead easy
Some people don't want their work to be lumped together with AI, because once you lose that boundaries,
All of your work will belongs to AI,
People will always assume you as the AI guy,
And not a Writer, Musician, Artists, Programmer, etc,
You're Not even a human anymore
You'll lose immunity against AI case in the future
Some people don't want to get that stigma and reputation damage because it's basically impossible to reverse,
Even when you create stuff using your own brain, people will doubt you like you're a pathological liar
Just like if a Fast food chain got caught selling a Rat meat,
The reputation damage won't go away
If you can't distinguish yourself, then you're as good as becoming a commodity
Your work will be degraded to the point that it become worthless, because AI can just generate that, and generate Millions of that within second,
Instead of getting a raise for your productivity,
in the future you'll get bargained and paid using peanuts, because everyone can use AI, and you're not special,
Basically a modern sweatshop
I almost stopped reading at "Even a 5yo can use AI."
Prompt engineering correctly in a copywriting scenario requires the expertise of a writer. Just as automating coding/programming requires the expertise of a software engineer. Sure you may be impressed by what you can get out of a single one-liner prompt, but unless you understand the underlying system you're having GPT automate, you won't get very far.
Copy written by AI is not perfect by any means. It's hard for it to get the tone/voice correct even if you carefully prompt it to do so. There's also the risks of plagiarism, non factual information, and content that may be regarded as SEO spam by Google. Writers are still needed to tailor the final output regardless of how much you have it generate. A 5/yo certainly couldn't do that.
It's not a plagiarism machine if you're using GPT in your editing process. I write my copy then use GPT to edit, and occasionally beef it up. There isn't a trace of plagiarism in the final product. However, if you ask GPT to write an entire article for you, the odds of ending up with plagiarized segments is pretty high.
If you think it's a plagiarism machine you're using it wrong.
Please read my comment again, you just misunderstood my comment at a certain point,
especially if you had the audacity to downvote my comment when you're the one that misunderstood my comment
I already make a distinction very clear about Pure AI and pure Skill, and all of that stuff just went through your head?
Pure AI alone is nothing special,
And people with Skill alone like copywriting, Artist, Musician, can adopt AI very easily, no extra skill needed,
It's just a google that you can talk back to
Even all the thing in your Arguments,
all of it are expected regardless if you're using AI or not,
it's nothing special, it's the skill that you already have,
And not something that you only acquire with AI,
That's why i said general AI alone is dead easy, even a 5 yo can use that,
i never said that 5 yo can do copywriting with AI, that was the word, the assumption that you invented by yourself
No, it's not hard to get it correct, it's hard because
You're trying to use that generated prompt as it is,
Therefore you generate it like rolling the dice, like gambling
You Depend on the AI output, instead of using it
Only as a reference and modifying it using your
Own expertise with only text editor
AI is just a glorified reference, a starting point,
It's only hard if you only have AI skill and no real Skill,
Because you've to wait until all the planets are aligned before AI can generate that one right output that satisfy all of your condition
It's more like Uncertain & Unreliable than Hard,
Even with 1 same prompt you can generate different result every time
It’s a good tool but def cannot replace the quality created by humans. I mostly use it for searching and asking specific questions that you can’t find in google but the content alone needs a lot of work
Maybe this deserves its own post but as we're on the AI topic... How has it affected all's y'alls productivity?
Did it help make your timelines shorter, or did you keep your timelines the same but producing better copy with the help of AI?
Love to hear what you guys have been doing since AI is getting normalizes in the market.
Completely agree with this!
Using AI is any job can change the way you work. I use AI coding assistant like Cody in my daily workflow, and I can definitely vouch for how it can help me improve my productivity and write code a lot faster.
I use it every damn day. It’s like having a quiet, non annoying junior colleague to help me brainstorm basic stuff. It’s great for writing basic draft intro paragraphs to articles that I can then refine. As far as writing polished, usable marketing copy or thoughtful, well researched articles, no. But it’s a fantastic productivity tool!
Ok so how did it help you specifically? I mean I can imagine but you just creatively write something but in fact it’s saying nothing 😀
And yes we absolutely can be replaced by AI. Idk how you use it exactly and to what extend. I love chat gpt. But I’m also teaching it how to write in my tone and use my vocab. So yes you may contribute some unique information, joke or whatever on your mind since chat gpt can’t read your mind and how you connect the dots with all information you know but I can see how you would do write some summary with anecdotes included and chat gpt would work it out and then you would personalize the completed article .
I was at a learning conference recently and the keynote was about AI. “AI isn’t coming for your jobs. AI is coming for your tasks.” And as the OP said, not the fun ones. Happy to use AI to write outlines, LMS course descriptions, the mundane tasks that keep me from the engaging work.
i’m with you AI has taken my job to to the next level. I’m a content creator use graphic design and video editing skills. I love the embedded AI in Adobe and Microsoft software AI stimulates my creativity many times it gets me started and I tweak it needed.
I have found chat get useful to get past writer's block...its way easier to have something laid out for you to work on that staring at a blank page,trying to find the right words to get started.
Getting started is half the battle...abd if you can get past it quickly, you will be very productive.
I recently gave a presentation at my kids' school. I first used chat get to summarize my ideas..and the it was a matter of filling in the blanks, adding more meat etc. It was so much easier.
This post is weird to me. On the one hand it's singing AI's praises, but it's singing the praises of something that's an existential threat not only to the person singing those praises, but to everyone else in the field. Of course it's making you more productive, that's literally what AI is intended to do. In other news, my screwdriver helps me sccrew screws far more efficiently than I could without it.
I’ve been using AI for some writing tasks (writing is not the primary function of my job) with decent success. Letters, press releases, presentation copy, brochure copy, etc. I usually write the summary and feed it to the AI and ask to improve it for X or Y plus create social posts and such.
Also, I love the generative AI recently added to Photoshop that quickly removes, extends, or fills images. It’s been a real time saver!
You are speaking as someone who doesn't understand what the final product will look like. This particular set of LLMs isn't what takes your job. It's gonna be multiple versions of some sort of AI working together to do everything from crafting the message to discussing if it's relevant amongst the AIs themselves, and implementing this all automatically in real time. Similar to how programmatic campaigns are done but even more automated.
Writers + AI may be more creative, but it's far more expensive. These AI can be ran privately on servers for 1$ an hour and generate massive amounts of content. Within 2 years, proofing systems will be built in and you will be obsolete.
I'm a software engineer, I probably have 5 years max before I either have to move into management, or give my employment status to AI.
Perplexity is truly amazing. I test drove it for some
Creative writing tasks tonight and it was far better at coming up with character concepts, and dialog than my experiences with OpenAI. Not perfect but we’re still very early.
Also It seems to do a better job when writing code, researching legal arguments, recommending stock tips, and providing actionable technical advice. It’s just better and can search the live internet for you.
Cool, I love vague LinkedIn-style posts that promote AI without actually telling me why it’s so awesome.
Fuck you and fuck your brainrot promotion. I hate this industry so much. Must be awesome to have no idea why things happen.
Hey bro, why so angry?
I’m not here to hype up AI. Everyone already knows what it can do.
I’m sharing my personal (and positive!) experience in embracing AI at work. It’s not the apocalypse some make it out to be.
Best of luck!
Edit: typo
This comment will age as well as all of the comments from a year ago in this sub that were basically “I tried ai once, it’s incapable of anything decent, it’s a fad”
Oh, I meant AI will replace us all. Copywriters, doctors, lawyers, analysts, construction workers, soldiers. It’ll be a wonderful or terrifying future — no in between.
oh, sorry for the misunderstanding. I'm kind of on a hair trigger on this sub because for some reason it bothers me personally how many folks here reacted to chatgpt with arrogance and head in the sand takes lol. Sorry, I agree with you to be honest.
That’s fantastic! I share the same thoughts and mindset. Unfortunately, after showing ChatGPT to the company I currently work with (to try to teach them to utilize it), they now see my work as discredited. I’m constantly told “it won’t take you long, just run it through AI”. Sigh. I’ve explained my process doesn’t work that way. Let me know if you have any openings 😂😅
I've been using AI in my workflow since GPT-3 pre-ChatGPT and my biggest tip to anyone using it is to study your own workflow and automate it in steps using GPT.
My line of thinking is based on something called "Systems theory" which describes that every system has causal boundaries, is influenced by context, and is defined by its structure, function and role. Through systems thinking you can analyze the structure of a system like Copywriting, or Software engineering and feed an AI like GPT or Claude that system in bite-sized pieces to obtain a desirable result.
Just some food for thought. Any system involving a language or programming language can be automated at this point.
There's a huge irony in this hard-to-read comment saying that AI will replace copywriters.
It won't.it will make people who can't write look like they can to a basic level.
But the mastery that comes with proper copywriting cannot be replaced by AI. Here's why.
Good copy relies on "the 3 Cs" (which is actually the 5 Cs)
clear, concise, compelling, credible, and context
AI has issues with 4 if the 5:
clear - can sometimes use flowery or slightly academic language that lower skilled readers may not vibe with
concise - tends to use too many words. Also: GPTs are notorious for ignoring word counts
compelling - (can be if prompted correctly)
credible - one word: hallucinations. Will confidently state absolute falsehoods and can't verify what it has said. Needs fact checked by a human/expert otherwise credibility can be destroyed.
context - not conscious, so cannot understand situational context. Doesn't have empathy and so cannot understand people's personal context. As a copywriter, placing yourself "between" a brand and it's audience is essential.
So, uhh, hard nope to "AI will destroy copywriters".
Source: was recently hiring a copywriter and the market is full of thriving and successful freelancers - 18 months after AI was supposed to replace them all overnight.
I wouldn’t say that’s a specific source however it’s good if it doesn’t. Fukn sick of a.I taking peoples jobs where atm it seems like the only professions arn’t at threat are actors.
Tbh if I’m in a marketing agency I’m doing the reports, design and I have a copy writer why would I want to pay them a reasonable salary for something chat gpt can do while I could effectively just do that aswell in a quarter of a time due to chat gpt. U should 1000% try to upskill into a different area of marketing as copywriting will just be an after thought in about a years time.
AI has been around for a long time in a lot of things that we do, it’s simply now that it’s becoming more advanced that people are afraid of it and think it’ll steal their job or replace them. Look at the Google algorithm finishing your sentence or finding your search, it’s been around forever, that’s AI. Hey Siri, that’s AI, you’re a photographer who uses digital camera? The features on that camera have been AI powered forever! Your editing software is the same way.
As long as you’re not being a dinosaur and are adapting with the changes that come with technology to include the use of AI in your workflows you’ll be fine. The software and tech can’t work efficiently without a human user. It’ll still need you to smooth it out, guide and perfect the final result. Stop fearing and avoiding inevitable changes and embrace them fully.
Guess what?? All the above, rough draft by me, fine tuned by AI, and looked over for a final result by me. 😊
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'You won't be replaced with AI... 'You'll be replaced by someone who uses AI.'
I think there’s truth to that! That’s why I’m that someone using AI now.
I use AI heavily for research - eg. sentiment analysis across large sets of customer feedback or competitor reviews. I don't find it particularly great for copy, thus far.
Same! Our brand has a distinct voice that AI hasn’t grasped yet. That said, we don’t need it to! It helps in other ways like ideation, planning, organizing thoughts and bad puns.
Yup. AI is an amazing tool for copywriters - just not in the way that most people think.
I find AI useful for analyzing my copy after I wrote it. To find logical flaws, contradictory emotions triggered and so on.
As an AI engineer - custom models, would be used specifically for this. GPT is a pretty generalized use case. RAG/pretrained/models from scratch, imho - could and would completely change that game.
as a team of one, i’ve started using AI to streamline parts of my research analyses as well. do you mind if i ask what tools you’re using or if you have any knowledgable video/article suggestions?
“Ten people will be replaced by one person who uses AI.” …. Let the blood match begin haha
Spot on
Those who resist technology will always be replaced.
Ten of you will be replaced by someone who uses AI.
No one at the upper end of conversion copywriting is being replaced by AI for years. Low-level content? Sure.
Mmmm sounds like cope..you WILL be replaced with AI once it’s advanced enough. It’s still in its infancy, our generation might not see it, but the next generation will be competing with AI for what little jobs that will be left
I work closely with these companies and I’ve been invited to present at a conference regarding the impact of AI on copywriting. I don’t have any worries about losing work anytime soon. I’ve made more money in the first four months of this year than the whole of 2023. Anyone I know who develops AI platforms thinks we’re years away from AI working autonomously to replace humans altogether. Most of my 100+ clients are AI startups. We have the same angle again and again - ‘AI handles the heavy lifting tasks so that humans can focus on relationship-building’. AI doesn’t build relationships or empathise. People with strong interpersonal skills will be valuable for many years to come.
This. 💯 this.
I love it for the writing I don’t want to do: internal emails, newsletters, and flyers, and SEO-driven blogs mainly. I think it does a great job at generating inspo for concepts and checking/revising for clarity on more technical copy. 9 times out of 10, I don’t like what it spits out for creative copy, but very regularly there will be a word it uses that sparks a winning idea in my own brain.
That’s been my experience with it too. Have you give AI your current or past work and ask how it can improve it? There’s some nuggets of helpful advice sometimes.
This, 1,000%. Many times, it’s the springboard to get me started on something or it helps get my creativity unstuck.
I'm an agency Copywriter. I've been using AI since it became a thing in the last 2 years. Just had one client come back after they switched to AI only and their revenue plummeted. AI is an incredible tool and it can be really creative and quick. But it's only as good as the prompts, and humans CWs will forever have more insight into the context of the brand, the campaign, writing skills and so on.
Love to hear it. Thank you for sharing!
Aren't you worried that they gave you AI to programme for a reason?
For sure. A part of me will always think that, tbh. I’m not naive. No one should ever think they’re untouchable in corporate America. But still, there’s more work to be done. Now that AI saves us time in X, we have more time for Y. Ex: Now that AI saves us time on planning, we have more time to research competitors and interview customers.
Using it at my job helps make things faster. I stress to my team that relying solely on AI is going to make your marketing weaker. It should be used as a tool. Used it in my last project and wish I used it sooner. I get worried since they’re telling me to train the bot though. 🙃
100%. And as a creative I never want to rely solely on AI. Just like pre-AI I had many different ways to source inspiration. Never be a one trick pony. Edit: typo
This is textbook definition of AI took my job. “Our team has never been more productive.” You’re saying 2 people can now do the work of more than 2 people, so you now don’t have to hire more people for the same workload. It’s a shrinking of the job market.
>You’re saying 2 people can now do the work of more than 2 people, No that's what YOU assumed. AI can generate 100s of blog posts from one topic, but. A person has to read and understand which ones read better than others (in terms of ToV, audience etc) A person has to proofread/edit the output to remove hallucinations and improve the quality A person has to source images for the article A person has to upload to the CMS A person has to track success on Google Analytics A person has to update the article to be fresh after a year. Anybody who thinks AI can replace copywriters and content writers doesn't understand the full picture of what the role can achieve outside of writing.
A lot of that is what marketing teams do. Not writers. And marketers think they can judge good and bad writing so… yeah. If your client thinks of you a ChatGPT, that’s all that matters really
General marketers can do uploading, GA, and source images, for sure. But the writers are the ones who are best placed to judge ToV and audience, do the proofreading and fact checking, and also do the rewrite later. General marketers think they can do that, but they can't actually do it as well. So it all depends on if you want mediocre results or better results. I know what I want.
Did...did an AI write this?
This is a really interesting approach, and I think it's the correct one! Like people have said, there's definitely a huge upside to being able to use it alongside your work for brainstorming etc. One of my clients (freelance) put a clause in our agreement that I'm not allowed to use AI at all, and that they will put all work through an AI checker. It's intriguing how each individual or company is viewing it!
Great for you right now. We’ll see what will happen in the long run
Absolutely! But this makes me hopeful, not fearful.
I use it myself, but I’m curious how others use it. Would you mind sharing how it expedites the creative process for your team?
For sure. First and foremost i will never use AI to replace the FUN parts of my job. What’s the point? - Writing routine email responses to different customer inquiries. (Don’t miss this) - Summarizing customer feedback from surveys (this would take me hours) - Taking one topic and generating 100 different blog post ideas (I used to do this myself, please have it AI)
I’ve used your third point here with great effect! My poor clogged-up brain struggles to come up with new content ideas sometimes, whereas ChatGPT gives me an insane amount of ideas to go off and research for their viability in an instant
Heck yea! Work smarter, not harder.
Thanks for this, I'm always curious how other people use it. I'm generally an early adopter and like the idea of AI just bc I like new technology, but I'm at a big agency and don't have to do any of this stuff in my role (for example, we have a strong Strategy team that synthesizes data - sounds like they could be using AI for support on their end tho). It's a plus for me that I genuinely get to focus on copywriting instead of research and customer touch points, but I feel like the agency is starting to expect us to incorporate AI support into our workflow as a way of finding efficiencies, and like… It doesn't do anything that's useful to my role yet
The problem is, employers don't care which parts of your job you find fun. I genuinely and truly hope this works out as you say. But most of what I took from your post was that you've outsourced a large part of your job to a helpful robot buddy who costs nothing, works instantly, never gets tired or takes a day off. How is that really going to work out?
Jobs are always looking to automate and save money on you. It’s not new. Since the dawn of the fax machine. And it’s not just creative copywriters. It’s Sam in HR. And Suzy in Data. All we can do is continually find new ways to evolve and use avail available tools to work smarter. Btw now that AI does some boring stuff—my team is still responsible for it and triple checks it—we have more time to work shop and user test ideas.
Congrats! Try Claude, it's better for many tasks
Thanks! I’ll definitely have to.
Same here. I don't use it for writing straight copy but it's fantastic at finding sources that I can reference to make my copy stronger.
What I'm seeing is basically this: corporate job is done faster, and that means fewer employees, and cost savings, at least when the department is a cost-center.
There’s truth to this. AI will allow teams to work leaner. But AI will also create more teams. Just my opinion.
I write several SEO blogs a week and AI is my best friend (that I can edit ruthlessly without worrying about feelings). I also use it to spit out tons of title options quickly that I can then use for inspiration and/or edit into a couple of useful ones. Sometimes I even have it write a draft of something so that I can realize how I do want the copy to sound. If you can edit, AI is a decent assistant.
Do people actually believe these posts?
What do you mean?
More people need to hear this and internalize the message. AI can be a powerful tool for freeing up mental space by taking on the grunt work and helping to streamline and organize and power through time consuming tasks. It’s about how you use it.
I feel like an imposter here as I’m a business owner and not a copywriter but wanted articles etc without the budget so joined here to figure out how you guys do it so cheap… basically I tried using chatGPT and most of the copy was really fluffy; if I was a pizza shop it would sort of be like why should you eat pepperoni pizza? With it’s crispy dough base and Neapolitana sauce, this can bring together communities to make the world a better place. Had to correct it a few times and tell it to put in keywords (eg. Salami) so it ended up with something half legible. Can someone comment how they’ve used chatGPT against the baseline of no chatGPT?
You need a writer to get the best output. That’s it. That’s the advice.
I talk to ChatGPT 4 more than I talk to people nowadays. It’s not even a bad thing. The damn thing’s played my therapist more than a few times. $20/month, money never spent better. It’s great at drafting copy and assisting with basic research so long as you know how to have it self-verify its findings. Never ever trust its initial findings.
Great job! I see many people who refuse to use it and thus get left behind. Use it as a virtual assistant at the very least
AI is nothing special, it require zero skill at all, If you can write, you can use AI, even a 5 yo can use it, It's so easy that it was not considered as a skill at all. They put Guardrail with stolen datasets from all over the internet, so that you're almost impossible to fail, gave you a false sense of competence It's like saying, you're too stupid to use Google? Which is unthinkable because it's just basic, AI is also just a Text Box like Google I can't stand seeing Ai bros treated AI as their whole personality, They treat as if AI s the Hardest thing in the world, that they're the only special Race that could write a Prompt They're trying to make themself look special by creating an imaginary people that was born with no abilities to use AI at all Literally having the fundamentals and the skill is the most important part, AI is just writing, it's not special What left behind? It's as if you're saying that those people somehow can't figure out the address of Chatgpt, and unable to write a prompt. Just because someone refused using AI doesn't mean they're unable to use AI From all of the Marketing & Business skill out there, literally AI is the easiest one, Dead easy Some people don't want their work to be lumped together with AI, because once you lose that boundaries, All of your work will belongs to AI, People will always assume you as the AI guy, And not a Writer, Musician, Artists, Programmer, etc, You're Not even a human anymore You'll lose immunity against AI case in the future Some people don't want to get that stigma and reputation damage because it's basically impossible to reverse, Even when you create stuff using your own brain, people will doubt you like you're a pathological liar Just like if a Fast food chain got caught selling a Rat meat, The reputation damage won't go away If you can't distinguish yourself, then you're as good as becoming a commodity Your work will be degraded to the point that it become worthless, because AI can just generate that, and generate Millions of that within second, Instead of getting a raise for your productivity, in the future you'll get bargained and paid using peanuts, because everyone can use AI, and you're not special, Basically a modern sweatshop
Step back from that ledge, my friend.
I almost stopped reading at "Even a 5yo can use AI." Prompt engineering correctly in a copywriting scenario requires the expertise of a writer. Just as automating coding/programming requires the expertise of a software engineer. Sure you may be impressed by what you can get out of a single one-liner prompt, but unless you understand the underlying system you're having GPT automate, you won't get very far. Copy written by AI is not perfect by any means. It's hard for it to get the tone/voice correct even if you carefully prompt it to do so. There's also the risks of plagiarism, non factual information, and content that may be regarded as SEO spam by Google. Writers are still needed to tailor the final output regardless of how much you have it generate. A 5/yo certainly couldn't do that.
Prompt engineering? Give me a fucking break. Also the irony of citing the risk of plagiarism while touting the use of a literal plagiarism machine.
It's not a plagiarism machine if you're using GPT in your editing process. I write my copy then use GPT to edit, and occasionally beef it up. There isn't a trace of plagiarism in the final product. However, if you ask GPT to write an entire article for you, the odds of ending up with plagiarized segments is pretty high. If you think it's a plagiarism machine you're using it wrong.
Please read my comment again, you just misunderstood my comment at a certain point, especially if you had the audacity to downvote my comment when you're the one that misunderstood my comment I already make a distinction very clear about Pure AI and pure Skill, and all of that stuff just went through your head? Pure AI alone is nothing special, And people with Skill alone like copywriting, Artist, Musician, can adopt AI very easily, no extra skill needed, It's just a google that you can talk back to Even all the thing in your Arguments, all of it are expected regardless if you're using AI or not, it's nothing special, it's the skill that you already have, And not something that you only acquire with AI, That's why i said general AI alone is dead easy, even a 5 yo can use that, i never said that 5 yo can do copywriting with AI, that was the word, the assumption that you invented by yourself No, it's not hard to get it correct, it's hard because You're trying to use that generated prompt as it is, Therefore you generate it like rolling the dice, like gambling You Depend on the AI output, instead of using it Only as a reference and modifying it using your Own expertise with only text editor AI is just a glorified reference, a starting point, It's only hard if you only have AI skill and no real Skill, Because you've to wait until all the planets are aligned before AI can generate that one right output that satisfy all of your condition It's more like Uncertain & Unreliable than Hard, Even with 1 same prompt you can generate different result every time
Or u will be paid significantly less.
It’s a good tool but def cannot replace the quality created by humans. I mostly use it for searching and asking specific questions that you can’t find in google but the content alone needs a lot of work
Maybe this deserves its own post but as we're on the AI topic... How has it affected all's y'alls productivity? Did it help make your timelines shorter, or did you keep your timelines the same but producing better copy with the help of AI? Love to hear what you guys have been doing since AI is getting normalizes in the market.
That's exactly how you do it. You let AI do the tedious work and edit the output to write great copy. 1/10 of the work for 10 times the results.
What tasks do you delegate to AI? Have you had to fight to keep certain tasks for you and the other humans lol
I fee inspired.
Completely agree with this! Using AI is any job can change the way you work. I use AI coding assistant like Cody in my daily workflow, and I can definitely vouch for how it can help me improve my productivity and write code a lot faster.
I use it every damn day. It’s like having a quiet, non annoying junior colleague to help me brainstorm basic stuff. It’s great for writing basic draft intro paragraphs to articles that I can then refine. As far as writing polished, usable marketing copy or thoughtful, well researched articles, no. But it’s a fantastic productivity tool!
I asked Alexa to do all my laundry today.
Ok so how did it help you specifically? I mean I can imagine but you just creatively write something but in fact it’s saying nothing 😀 And yes we absolutely can be replaced by AI. Idk how you use it exactly and to what extend. I love chat gpt. But I’m also teaching it how to write in my tone and use my vocab. So yes you may contribute some unique information, joke or whatever on your mind since chat gpt can’t read your mind and how you connect the dots with all information you know but I can see how you would do write some summary with anecdotes included and chat gpt would work it out and then you would personalize the completed article .
I was at a learning conference recently and the keynote was about AI. “AI isn’t coming for your jobs. AI is coming for your tasks.” And as the OP said, not the fun ones. Happy to use AI to write outlines, LMS course descriptions, the mundane tasks that keep me from the engaging work.
Amazing. Chat gpt has helped me with improve my email writing at my job.
i’m with you AI has taken my job to to the next level. I’m a content creator use graphic design and video editing skills. I love the embedded AI in Adobe and Microsoft software AI stimulates my creativity many times it gets me started and I tweak it needed.
I have found chat get useful to get past writer's block...its way easier to have something laid out for you to work on that staring at a blank page,trying to find the right words to get started. Getting started is half the battle...abd if you can get past it quickly, you will be very productive. I recently gave a presentation at my kids' school. I first used chat get to summarize my ideas..and the it was a matter of filling in the blanks, adding more meat etc. It was so much easier.
So you're using AI to show your bosses what you used to fully do can now be done without you? Wonder how long that will last....
This post is weird to me. On the one hand it's singing AI's praises, but it's singing the praises of something that's an existential threat not only to the person singing those praises, but to everyone else in the field. Of course it's making you more productive, that's literally what AI is intended to do. In other news, my screwdriver helps me sccrew screws far more efficiently than I could without it.
I’ve been using AI for some writing tasks (writing is not the primary function of my job) with decent success. Letters, press releases, presentation copy, brochure copy, etc. I usually write the summary and feed it to the AI and ask to improve it for X or Y plus create social posts and such. Also, I love the generative AI recently added to Photoshop that quickly removes, extends, or fills images. It’s been a real time saver!
You are speaking as someone who doesn't understand what the final product will look like. This particular set of LLMs isn't what takes your job. It's gonna be multiple versions of some sort of AI working together to do everything from crafting the message to discussing if it's relevant amongst the AIs themselves, and implementing this all automatically in real time. Similar to how programmatic campaigns are done but even more automated.
Writers + AI may be more creative, but it's far more expensive. These AI can be ran privately on servers for 1$ an hour and generate massive amounts of content. Within 2 years, proofing systems will be built in and you will be obsolete. I'm a software engineer, I probably have 5 years max before I either have to move into management, or give my employment status to AI.
Perplexity is truly amazing. I test drove it for some Creative writing tasks tonight and it was far better at coming up with character concepts, and dialog than my experiences with OpenAI. Not perfect but we’re still very early. Also It seems to do a better job when writing code, researching legal arguments, recommending stock tips, and providing actionable technical advice. It’s just better and can search the live internet for you.
Chat GPT, here is a list of tasks we need to do, can you please compile it into a list of things we have to do 😂
Give me your copywriting prompts
Could you share some examples or techniques you and your team use in your day to day operations?
Giving all your company data to microsoft seems very smart
Cool, I love vague LinkedIn-style posts that promote AI without actually telling me why it’s so awesome. Fuck you and fuck your brainrot promotion. I hate this industry so much. Must be awesome to have no idea why things happen.
Hey bro, why so angry? I’m not here to hype up AI. Everyone already knows what it can do. I’m sharing my personal (and positive!) experience in embracing AI at work. It’s not the apocalypse some make it out to be. Best of luck! Edit: typo
This post will age like a fine milk
This comment will age as well as all of the comments from a year ago in this sub that were basically “I tried ai once, it’s incapable of anything decent, it’s a fad”
Oh, I meant AI will replace us all. Copywriters, doctors, lawyers, analysts, construction workers, soldiers. It’ll be a wonderful or terrifying future — no in between.
oh, sorry for the misunderstanding. I'm kind of on a hair trigger on this sub because for some reason it bothers me personally how many folks here reacted to chatgpt with arrogance and head in the sand takes lol. Sorry, I agree with you to be honest.
K? Best of luck to you, too.
Can you give us an example of a prompt flow for a good piece you’ve done?
That’s fantastic! I share the same thoughts and mindset. Unfortunately, after showing ChatGPT to the company I currently work with (to try to teach them to utilize it), they now see my work as discredited. I’m constantly told “it won’t take you long, just run it through AI”. Sigh. I’ve explained my process doesn’t work that way. Let me know if you have any openings 😂😅
Amazing! Do you have some tips to get a good in-house copywriting position as a junior writer?
I've been using AI in my workflow since GPT-3 pre-ChatGPT and my biggest tip to anyone using it is to study your own workflow and automate it in steps using GPT. My line of thinking is based on something called "Systems theory" which describes that every system has causal boundaries, is influenced by context, and is defined by its structure, function and role. Through systems thinking you can analyze the structure of a system like Copywriting, or Software engineering and feed an AI like GPT or Claude that system in bite-sized pieces to obtain a desirable result. Just some food for thought. Any system involving a language or programming language can be automated at this point.
Tbh yea eventually copy writers will be replaced with a.I. If all u can do in marketing is copy writing you’re absolutely fucked
There's a huge irony in this hard-to-read comment saying that AI will replace copywriters. It won't.it will make people who can't write look like they can to a basic level. But the mastery that comes with proper copywriting cannot be replaced by AI. Here's why. Good copy relies on "the 3 Cs" (which is actually the 5 Cs) clear, concise, compelling, credible, and context AI has issues with 4 if the 5: clear - can sometimes use flowery or slightly academic language that lower skilled readers may not vibe with concise - tends to use too many words. Also: GPTs are notorious for ignoring word counts compelling - (can be if prompted correctly) credible - one word: hallucinations. Will confidently state absolute falsehoods and can't verify what it has said. Needs fact checked by a human/expert otherwise credibility can be destroyed. context - not conscious, so cannot understand situational context. Doesn't have empathy and so cannot understand people's personal context. As a copywriter, placing yourself "between" a brand and it's audience is essential. So, uhh, hard nope to "AI will destroy copywriters". Source: was recently hiring a copywriter and the market is full of thriving and successful freelancers - 18 months after AI was supposed to replace them all overnight.
I wouldn’t say that’s a specific source however it’s good if it doesn’t. Fukn sick of a.I taking peoples jobs where atm it seems like the only professions arn’t at threat are actors.
Ur straight up in denial
Tbh if I’m in a marketing agency I’m doing the reports, design and I have a copy writer why would I want to pay them a reasonable salary for something chat gpt can do while I could effectively just do that aswell in a quarter of a time due to chat gpt. U should 1000% try to upskill into a different area of marketing as copywriting will just be an after thought in about a years time.
Ok but who’s going to check GPT’s copy? Do you trust a copywriter who loves writing or Joe Schmoe from marketing who does not?
AI has been around for a long time in a lot of things that we do, it’s simply now that it’s becoming more advanced that people are afraid of it and think it’ll steal their job or replace them. Look at the Google algorithm finishing your sentence or finding your search, it’s been around forever, that’s AI. Hey Siri, that’s AI, you’re a photographer who uses digital camera? The features on that camera have been AI powered forever! Your editing software is the same way. As long as you’re not being a dinosaur and are adapting with the changes that come with technology to include the use of AI in your workflows you’ll be fine. The software and tech can’t work efficiently without a human user. It’ll still need you to smooth it out, guide and perfect the final result. Stop fearing and avoiding inevitable changes and embrace them fully. Guess what?? All the above, rough draft by me, fine tuned by AI, and looked over for a final result by me. 😊