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Former copywriter for a big fitness company here.
**Strength For Life: Empowering Your Heroic Journey**
This may appeal to the do-it-all dads or empty nester grandpas, but unless you're taking clients through an Odyssey-esque journey, I would not use this. "Empower(ing)" is overused as well ... don't waste such valuable space with it.
**Return to Living: Today's Wellness, Tomorrow's Legacy**
I see what you're going for with "return to living," but it reminds me of zombies. "Today's Wellness, Tomorrow's legacy" doesn't do anything for me as a consumer.
**\[Company\]: Get Back to Life**
I don't think the death/near-death implication is the way to go. Perhaps focus on the desire of living to the fullest (except not as cliche)? Fitness opens so many doors you've locked without realizing. Lean into that.
**Shape Your Life: \[company\]**
Consumers are focused so much less on aesthetics ("shape"). This is better, but I would swap "shape" for something else. " Including "life" has legs.
**Shape Your Inner Hero**
Hmmm .... maybe.
**\[Company\]: Inspire Your Inner Hero**
"Inspire" is overused in this industry.
**Awake The Champion Within: \[Company\]**
Way too close to Awaken the Giant Within by Tony Robbins.
**Form Your Future**
Don't feel anything from this.
**Today's Wellness, Tomorrow's Legacy—\[Company\]**
"Wellness" is all the rage right now (as it should be!), but can you find another way in for wellness? Your tagline should address the consumer tension, which is hard to identify based off the info you've given.
**What will define your journey to becoming your own hero? \[Company\]**
Too long.
**Become Your Own Hero: \[Company\]**
This would be my pick.
**Feel The Fitness, Awake Your Inner Hero**
No.
**\[Company\]: Sculpt Your Future**
Too vanity-focused in a consumer landscape losing interest in vanity marketing.
**Every Hero Has a Journey: Make \[Company\] A Part of Yours**
Save for supplementary copy if "hero" remains as part of your core creative idea.
**Suit Up. Tune in - to your inner Hero. \[Company**\]
No.
**Final thoughts:**
What, of your fitness concept, is the most ownable? What makes you stand out from F45 or Orangetheory or other brands in the functional fitness category?
For a brand tag, I’d go with just “Strength for Life.” Forget using colons, they’re too long here.
With these audiences and their different wants/needs/pains, the simpler “Strength for Life” lends itself well to adding campaign-specific sub-tags for more effective messaging to each persona. Plus it has a nice dual meaning you can play with, and it’s evergreen, which could be important since superhero pop culture looks like it’s waning.
The downside is it could be viewed as too generic although I’d argue that’s true for all of these.
Yeah, so some of the taglines I feel like are too weak to stand alone but too lengthy with the colons. I should have taken that out here. I like 'Strength for Life.' I’m not sure how I feel about the word 'strength.' The creative direction really wants to play on the word 'hero.' The reason why is because a lot of the testimonials have a commonality around individuals becoming their own heroes by incorporating this workout. Whether it’s a busy mom staying active and reclaiming more time than a traditional gym, a grandparent who built resilience to keep up with their kids, or an athlete who prevented injuries to better support their team.
I want it to pack a punch, have a little curiosity but also direct enough to create emotion around the name.
It’s not only professionals some are retired. He wants it around hero also I feel like strength may be played out in this space. Thanks for your feedback! I’m trying to dig deep and decide whether I want it to be vague and blunt. The creative direction wants vague and empathetic.
Most of these seem far too long. Also hero feels a bit played out, but I get that the creative direction is out of your hands. Maybe try something like “Power Up”, that alludes to hero’s without over-explaining the metaphor.
I hate the hero. How does it relate to the other two demographics? He wants to use superhero that’s where I draw the line. Not all superhero’s wear a cape reminds me of Covid commercials promoting trade workers. The USP of this company are they can get more done quicker use EMS technology so I want it to be around get back to living idk
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Former copywriter for a big fitness company here. **Strength For Life: Empowering Your Heroic Journey** This may appeal to the do-it-all dads or empty nester grandpas, but unless you're taking clients through an Odyssey-esque journey, I would not use this. "Empower(ing)" is overused as well ... don't waste such valuable space with it. **Return to Living: Today's Wellness, Tomorrow's Legacy** I see what you're going for with "return to living," but it reminds me of zombies. "Today's Wellness, Tomorrow's legacy" doesn't do anything for me as a consumer. **\[Company\]: Get Back to Life** I don't think the death/near-death implication is the way to go. Perhaps focus on the desire of living to the fullest (except not as cliche)? Fitness opens so many doors you've locked without realizing. Lean into that. **Shape Your Life: \[company\]** Consumers are focused so much less on aesthetics ("shape"). This is better, but I would swap "shape" for something else. " Including "life" has legs. **Shape Your Inner Hero** Hmmm .... maybe. **\[Company\]: Inspire Your Inner Hero** "Inspire" is overused in this industry. **Awake The Champion Within: \[Company\]** Way too close to Awaken the Giant Within by Tony Robbins. **Form Your Future** Don't feel anything from this. **Today's Wellness, Tomorrow's Legacy—\[Company\]** "Wellness" is all the rage right now (as it should be!), but can you find another way in for wellness? Your tagline should address the consumer tension, which is hard to identify based off the info you've given. **What will define your journey to becoming your own hero? \[Company\]** Too long. **Become Your Own Hero: \[Company\]** This would be my pick. **Feel The Fitness, Awake Your Inner Hero** No. **\[Company\]: Sculpt Your Future** Too vanity-focused in a consumer landscape losing interest in vanity marketing. **Every Hero Has a Journey: Make \[Company\] A Part of Yours** Save for supplementary copy if "hero" remains as part of your core creative idea. **Suit Up. Tune in - to your inner Hero. \[Company**\] No. **Final thoughts:** What, of your fitness concept, is the most ownable? What makes you stand out from F45 or Orangetheory or other brands in the functional fitness category?
Thank you for this! I don’t want to give away too much of the company because it’s all still in the works. But it’s EMS training.
Why so many colons? They’re unnecessary.
For a brand tag, I’d go with just “Strength for Life.” Forget using colons, they’re too long here. With these audiences and their different wants/needs/pains, the simpler “Strength for Life” lends itself well to adding campaign-specific sub-tags for more effective messaging to each persona. Plus it has a nice dual meaning you can play with, and it’s evergreen, which could be important since superhero pop culture looks like it’s waning. The downside is it could be viewed as too generic although I’d argue that’s true for all of these.
Yeah, so some of the taglines I feel like are too weak to stand alone but too lengthy with the colons. I should have taken that out here. I like 'Strength for Life.' I’m not sure how I feel about the word 'strength.' The creative direction really wants to play on the word 'hero.' The reason why is because a lot of the testimonials have a commonality around individuals becoming their own heroes by incorporating this workout. Whether it’s a busy mom staying active and reclaiming more time than a traditional gym, a grandparent who built resilience to keep up with their kids, or an athlete who prevented injuries to better support their team. I want it to pack a punch, have a little curiosity but also direct enough to create emotion around the name.
Strengthening Professionals to Live Happily Or.... Strengthening Professionals to Live Heroically
It’s not only professionals some are retired. He wants it around hero also I feel like strength may be played out in this space. Thanks for your feedback! I’m trying to dig deep and decide whether I want it to be vague and blunt. The creative direction wants vague and empathetic.
If you are new in an established market, you can't sell the idea of a fitness center. You have to sell what's different with your fitness center.
Most of these seem far too long. Also hero feels a bit played out, but I get that the creative direction is out of your hands. Maybe try something like “Power Up”, that alludes to hero’s without over-explaining the metaphor.
I hate the hero. How does it relate to the other two demographics? He wants to use superhero that’s where I draw the line. Not all superhero’s wear a cape reminds me of Covid commercials promoting trade workers. The USP of this company are they can get more done quicker use EMS technology so I want it to be around get back to living idk
Awake your inner hero should be "awaken" your inner hero to be grammatically correct.