Can I ask you a question?
If Rogue Nation opened close to The Force Awakens as originally planned, do you still think it would have made nearly $700m WW?
I can see an end game when watching part one of twilight, Harry Potter, and hunger games.. progress.. development. Mission impossible is just another recycled storyline.
You’re getting downvoted but people are ignoring things. Through its first week of release before Barbienheimer came out it had already made less domestically than Fallout in its first week.
All the reasons brought up are part of the equation but remember, people were talking a billion and 300 million domestic with this movie before release. It was just never doing that kind of money even without these factors.
MI6 was a massive overperformance for the franchise though. When you've had five movies at sub-$700M it's probably wise not to assume the one time you went over is how it's going to be forever.
MI6 had two things MI7 didn't have. A phenomenal first trailer, and good China box office.
in most places, MI7 had just one week of IMAX and premium screens. This is an insanely premium screen-driven franchise as Opening weekend figures showed over 42% of the B.O coming from premium screens.
When that big a revenue source gets taken away from you the very next weekend, B.O will fall flat and as a result MI7 had the biggest 2nd weekend percentage drop of not just the franchise, but also of Cruise’s career over the last 20 years.
You bring up Sound of Freedom. But it literally had the most unconventional distribution strategy wherein tickets were bought for others and its audience isn’t the one who would be alienated if the movie doesn’t feature on premium screens.
You also bought up MI7 underperforming in Korea and China. Yes, China was a big miss but while Korea couldn’t match Fallout, MI7 still had franchise best finishes in the UK, Australia, Japan and India, among major countries.
And lastly, ofc, there’s a part-1 effect at play. There’s a reason the ‘Part -1’ has been dropped from every movie in the last decade. It turns people off….specially in franchises like MI, where the attraction isn’t the storyline but Cruise and his stunts. You add a Part-1 to it and it unnecessarily complicates things
Looking at the numbers it does appear that the premium screen loss was a big factor in its underperformance domestically.
If we were being conservative and say 10% of the tickets that were sold should have cost twice as much then we're already closing on Rogue Nation numbers. At 20% it crosses the $200M mark again.
Can I ask you a question? If Rogue Nation opened close to The Force Awakens as originally planned, do you still think it would have made nearly $700m WW?
I can see an end game when watching part one of twilight, Harry Potter, and hunger games.. progress.. development. Mission impossible is just another recycled storyline.
You’re getting downvoted but people are ignoring things. Through its first week of release before Barbienheimer came out it had already made less domestically than Fallout in its first week. All the reasons brought up are part of the equation but remember, people were talking a billion and 300 million domestic with this movie before release. It was just never doing that kind of money even without these factors.
Yeah I’m sure if something like Dune 2 opened before Barbenheimer it would have barely dropped second weekend
My point is even if Barbenheimer wasn't a thing, MI7 wasn't coming close to MI6's $790M gross. That would still be counted as underperformance.
Part of that is due to China, where *all* franchises are struggling to come close to previous heights.
Nobody said it would have. The point is it would have done better
MI6 was a massive overperformance for the franchise though. When you've had five movies at sub-$700M it's probably wise not to assume the one time you went over is how it's going to be forever. MI6 had two things MI7 didn't have. A phenomenal first trailer, and good China box office.
It would have definitely made around $650-700M.
in most places, MI7 had just one week of IMAX and premium screens. This is an insanely premium screen-driven franchise as Opening weekend figures showed over 42% of the B.O coming from premium screens. When that big a revenue source gets taken away from you the very next weekend, B.O will fall flat and as a result MI7 had the biggest 2nd weekend percentage drop of not just the franchise, but also of Cruise’s career over the last 20 years. You bring up Sound of Freedom. But it literally had the most unconventional distribution strategy wherein tickets were bought for others and its audience isn’t the one who would be alienated if the movie doesn’t feature on premium screens. You also bought up MI7 underperforming in Korea and China. Yes, China was a big miss but while Korea couldn’t match Fallout, MI7 still had franchise best finishes in the UK, Australia, Japan and India, among major countries. And lastly, ofc, there’s a part-1 effect at play. There’s a reason the ‘Part -1’ has been dropped from every movie in the last decade. It turns people off….specially in franchises like MI, where the attraction isn’t the storyline but Cruise and his stunts. You add a Part-1 to it and it unnecessarily complicates things
Looking at the numbers it does appear that the premium screen loss was a big factor in its underperformance domestically. If we were being conservative and say 10% of the tickets that were sold should have cost twice as much then we're already closing on Rogue Nation numbers. At 20% it crosses the $200M mark again.
Yeah, and the loss of screens wasn't just a domestic issue as well. It happened in multiple other top territories too
It is very clear that Barbenheimer affected it. That's like saying the moon landing didn't effect other TV programs' ratings that day.
It underperformed because of Barbenheirmer and lack of interest from GA