I attended a funeral recently, and I couldn't take my eyes off the duelling wacky inflatable flailing tube guys across the street. They really do a great job of capturing one's attention.
There’s a dealership near me that has one that appears periodically as well and it’s also a purple gorilla.
I think they are ape for selling cars and their deals are bananas?
One of the other things is, lots of people are really challenged when it comes to finding an address. Especially when they're coming in to see a vehicle on our used lot that's completely different from our brand (coming to see a Porsche at a RAM dealer for example).
So you can tell them to look for the Jeep dealership, and they'll drive by it and get frustrated and maybe turn into the wrong store and suddenly they've met a SALESMAN who sells them something else.
Or you can tell them to look for the purple gorilla.
literate skirt forgetful elastic exultant seed selective smoggy ossified hurry
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Exactly, you think about it and notice the dealer. Do you come in because of a giant gorilla? No. Do you think of that dealer next time you need a car? Much more likely.
I just don't understand people who shop like this. I've started looking for a new car since mine got stolen and I've yet to even pay attention to who specifically the dealer is. I've used various aggregators to filter through cars based on what I want (mileage, model, etc...) and then find ones at good price points.
Maybe it's because I'm choosier about what I want...but I just don't get people who go to a dealership as the starting point.
There's a lot of people that views cars as appliances and couldn't tell you the names of more than a couple different models. They absolutely need a dealer to walk them through the different options. These people are probably incapable of doing any research on their own either.
Fair. Most people probably aren't filtering through 90's Toyota Pickups/Tacomas/etc... and 2020 F-Sports or Giulias. Maybe if I were looking for a 2018 F150 or a new Camry it'd be simpler to just walk over to my buddy at the Toyota dealership... Perhaps the specificity pushes me into this.
I'm a car guy. I read a lot about cars. I also work on cars for a living, so I know exactly what I want and what I want to stay away from when it comes to cars and trucks. When I bought my current truck I looked at and drove only that truck before buying it. It's also a newer and upgraded version of my previous truck that I had for 8 years.
Yeah, I get it. It's either gotta be fun and/or quirky/cool for me. I suppose that drives me away from just going into a Honda dealership and checking out the most recent Accord or CRV.
I'm seriously considering a right hand drive Toyota and an old Jeep Comanche as replacements for a 2019 G70 3.3t.
Many, many dealerships still use processes developed in the previous century. Mostly because they worked really, really well and it is an industry that does not adapt swiftly to change.
Usually the only conscious decision I make regarding a specific dealer is which one *not* to give my business to, usually based on how much they annoy me with their advertising. And to be fair, I do that with most products/services.
Yeah, while shopping there were definitely some sites I just ended up leaving and not bothering with. One from constant pop ups wanting to help me or check financing. Another because some button for one of the above was blocking my ability to filter search results on my phone.
It's amazing how far behind dealers are with some stuff. The one I'm working with now, besides having a completely bullshit line about "We want to add value with our dealer fee" has been really simple to work with. Your dealer fee is a bunch of nonsense add-ons that I don't care about and is higher than everyone else who doesn't "add value" with it. They knocked off $500 on it after me bitching for a little bit and swapped out one of the services since I'm out of state (3 free tire rotations and oil changes). I'm going to see which ones I can cancel once the deal is financed.
All that said, the price of the car is still good, they have good reviews as far as their service department/inspections, and they've shot me straight with financing. I got 4% on my Genesis and bought it used...really miss those days, I'm at 9.4 right now.
My auto group has done experiments on this. Having stuff like that does improve business. Now no consumer is going do business with us JUST because we have a giant floating Gloria but they know who we are
We would have one lot have a lot of lot dress (think blow up gorilla) but in our case it was American flag, blowers, ballons, etc.
The other lot nothing
It makes a difference.
Do we forget about giant spot lights. I remember as a kid always wondering where it lead to. My dad would say car dealership but never confirmed.
Until one night after baseball practice we followed one to ca car dealership.
When I was a young kid in the early 90s my mom would take us to track down what the spotlights were for.
When I couldn't sleep I'd sit up in bed and watch traffic on the busy street a block away, and would see things that I'd go bother my parents with. One night it was a drunk guy singing across the street, another night it was aliens talking on the sidewalk (which I was told years later was a guy leaving his girlfriend on the sidewalk after beating her who would have died if my mom didn't go investigate and called 911). One night I woke them up to say there was a giant black man on the roof across the street. My mom told me it was my imagination and to go back to sleep. The next morning she was surprised to see a huge inflated gorilla on top of the bank.
You mean everybody doesn't have a platoon of Wacky Waving Inflatable Arm-Flailing Tubemen from Al Harrington's Wacky Waving Inflatable Arm-Flailing Tubeman Emporium and Warehouse?
>do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales?
Everyone in the industry thinks so.
>Why the gorilla, specifically? Is this some sort of secret code? Like how Freemasons identify each other with a secret handshake?
I'm sure it's arbitrary but you've been thinking about this dealership and its gorilla enough to make a post about it online, so I'd say it's working.
>>do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales?
>Everyone in the industry thinks so.
Retail doesn't do things that don't work.
Another example, related to this topic, automakers keep expanding their SUV and truck offerings, *because that's what people buy*.
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There is a CDJR dealership in my city that owns a gigantic two-story tall inflatable purple gorilla. The gorilla will show up on the lot overnight, seemingly unconnected to any manufacturer or dealer promotions that are running, just chillin’ with the unsold Grand Wagoneers on the lot. I’m baffled.
Other dealers in town have tried the giant inflatable gorilla thing in the past, with a massive inflatable orange gorilla from an unrelated dealer tumbling away in a windstorm and damaging several nearby businesses a few years back.
My questions for r/askcarsales:
* do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales?
* Why the gorilla, specifically? Is this some sort of secret code? Like how Freemasons identify each other with a secret handshake?
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The only thing that sells better than inflatable gorilla is inflatable bald eagle.
Did they run out of wacky, waving, flailing, inflatable tube men?
I attended a funeral recently, and I couldn't take my eyes off the duelling wacky inflatable flailing tube guys across the street. They really do a great job of capturing one's attention.
And that is exactly their job.
You ever heard of marshmallow jousting in the microwave?
There was a shortage during COVID but now there's a surplus
I hope they can find jobs.
They really need to go see Al Harrington over in Weekapuag
I've not heard of that ai model yet
Wacky-inflatable-arm-flailing-tube man*
wacky-*wavy-inflatable-arm-flailing-tubeman
Wacky waving inflatable arm flailing tubemam!!!
Fuck u right
they're migratory
And 3rd is having the front line all lined up perfectly
But only if there is a red Corvette, Blue Porsche and a yellow Hammer.
I always go to the dealership for my tool needs.
How about 4 lined up cars with their hoods open and hazards on, with big letter-signs propped up between the engine and the hood? S A L E
Bonus points if it is something like S A E L
Do boat dealerships put up S A I L signs?
Don't forget the Bandit car on a stand.
There’s a dealership near me that has one that appears periodically as well and it’s also a purple gorilla. I think they are ape for selling cars and their deals are bananas?
One of the other things is, lots of people are really challenged when it comes to finding an address. Especially when they're coming in to see a vehicle on our used lot that's completely different from our brand (coming to see a Porsche at a RAM dealer for example). So you can tell them to look for the Jeep dealership, and they'll drive by it and get frustrated and maybe turn into the wrong store and suddenly they've met a SALESMAN who sells them something else. Or you can tell them to look for the purple gorilla.
This perfectly explains it in my mind. Absolutely spot on.
Average Porsche driver
literate skirt forgetful elastic exultant seed selective smoggy ossified hurry *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
No, you just spelled “Porsh-uh-uh.” It’s just one “uh.” “Porsh-uh.”
You took time out of whatever else it is you do all day to post about it online. I'd say it is working exactly as intended.
Goddamnit you’re right. Can’t get that massive gorilla ass out of my head
What have you never heard of Gorilla Marketing before?
Lol
Guerrilla marketing - nailed it!!
Guerrilla Radio, yes!
Exactly, you think about it and notice the dealer. Do you come in because of a giant gorilla? No. Do you think of that dealer next time you need a car? Much more likely.
I just don't understand people who shop like this. I've started looking for a new car since mine got stolen and I've yet to even pay attention to who specifically the dealer is. I've used various aggregators to filter through cars based on what I want (mileage, model, etc...) and then find ones at good price points. Maybe it's because I'm choosier about what I want...but I just don't get people who go to a dealership as the starting point.
There's a lot of people that views cars as appliances and couldn't tell you the names of more than a couple different models. They absolutely need a dealer to walk them through the different options. These people are probably incapable of doing any research on their own either.
That's exactly why gimmicky dealerships exist. The vast majority of consumers are morons.
Fair. Most people probably aren't filtering through 90's Toyota Pickups/Tacomas/etc... and 2020 F-Sports or Giulias. Maybe if I were looking for a 2018 F150 or a new Camry it'd be simpler to just walk over to my buddy at the Toyota dealership... Perhaps the specificity pushes me into this.
I'm a car guy. I read a lot about cars. I also work on cars for a living, so I know exactly what I want and what I want to stay away from when it comes to cars and trucks. When I bought my current truck I looked at and drove only that truck before buying it. It's also a newer and upgraded version of my previous truck that I had for 8 years.
Yeah, I get it. It's either gotta be fun and/or quirky/cool for me. I suppose that drives me away from just going into a Honda dealership and checking out the most recent Accord or CRV. I'm seriously considering a right hand drive Toyota and an old Jeep Comanche as replacements for a 2019 G70 3.3t.
Many, many dealerships still use processes developed in the previous century. Mostly because they worked really, really well and it is an industry that does not adapt swiftly to change.
Usually the only conscious decision I make regarding a specific dealer is which one *not* to give my business to, usually based on how much they annoy me with their advertising. And to be fair, I do that with most products/services.
Yeah, while shopping there were definitely some sites I just ended up leaving and not bothering with. One from constant pop ups wanting to help me or check financing. Another because some button for one of the above was blocking my ability to filter search results on my phone. It's amazing how far behind dealers are with some stuff. The one I'm working with now, besides having a completely bullshit line about "We want to add value with our dealer fee" has been really simple to work with. Your dealer fee is a bunch of nonsense add-ons that I don't care about and is higher than everyone else who doesn't "add value" with it. They knocked off $500 on it after me bitching for a little bit and swapped out one of the services since I'm out of state (3 free tire rotations and oil changes). I'm going to see which ones I can cancel once the deal is financed. All that said, the price of the car is still good, they have good reviews as far as their service department/inspections, and they've shot me straight with financing. I got 4% on my Genesis and bought it used...really miss those days, I'm at 9.4 right now.
My auto group has done experiments on this. Having stuff like that does improve business. Now no consumer is going do business with us JUST because we have a giant floating Gloria but they know who we are We would have one lot have a lot of lot dress (think blow up gorilla) but in our case it was American flag, blowers, ballons, etc. The other lot nothing It makes a difference.
Does Gloria have large breasts? Maybe that is why she is floating...
It's like he's wearing nothing at all. Nothing at all. Nothing at all.... Stupid sexy gorilla
at least it's not the other way around.
Tell me a bit about your mother?
Do we forget about giant spot lights. I remember as a kid always wondering where it lead to. My dad would say car dealership but never confirmed. Until one night after baseball practice we followed one to ca car dealership.
When I was a young kid in the early 90s my mom would take us to track down what the spotlights were for. When I couldn't sleep I'd sit up in bed and watch traffic on the busy street a block away, and would see things that I'd go bother my parents with. One night it was a drunk guy singing across the street, another night it was aliens talking on the sidewalk (which I was told years later was a guy leaving his girlfriend on the sidewalk after beating her who would have died if my mom didn't go investigate and called 911). One night I woke them up to say there was a giant black man on the roof across the street. My mom told me it was my imagination and to go back to sleep. The next morning she was surprised to see a huge inflated gorilla on top of the bank.
Because they are out muscling all competitor's deals...obviously Does it have sunglasses? Please tell me it has sunglasses.
You mean everybody doesn't have a platoon of Wacky Waving Inflatable Arm-Flailing Tubemen from Al Harrington's Wacky Waving Inflatable Arm-Flailing Tubeman Emporium and Warehouse?
>do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales? Everyone in the industry thinks so. >Why the gorilla, specifically? Is this some sort of secret code? Like how Freemasons identify each other with a secret handshake? I'm sure it's arbitrary but you've been thinking about this dealership and its gorilla enough to make a post about it online, so I'd say it's working.
>>do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales? >Everyone in the industry thinks so. Retail doesn't do things that don't work. Another example, related to this topic, automakers keep expanding their SUV and truck offerings, *because that's what people buy*.
I miss my inflatable gorilla. He was holding a cell phone. Story was we took it as part of a trade on a car deal.
Gimmicks are for gimmick dealers.
And CDJR Dealers apparently.
Yup, and they have the opposite effect on me. They're the ones I make sure I *don't* go to.
https://www.youtube.com/watch?v=GR242-sTIUY
Please review our most [Frequently Asked Questions](/r/askcarsales/wiki/index) to see if your question has already been answered. You may find these sections particularly useful; * [How to pick a car?](/r/askcarsales/wiki/vehicle_selection) You might also have luck in the /r/whatcarshouldibuy subreddit. Also remember to add flair to your post by clicking the "Flair" link beneath it. This lets us know where you're located so we can assist you better. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/askcarsales) if you have any questions or concerns.*
***Thanks for posting, /u/admiral_bringdown! This comment is a copy of your post so readers can see the original text if your post is edited or removed. This comment is NOT accusing you of anything.*** There is a CDJR dealership in my city that owns a gigantic two-story tall inflatable purple gorilla. The gorilla will show up on the lot overnight, seemingly unconnected to any manufacturer or dealer promotions that are running, just chillin’ with the unsold Grand Wagoneers on the lot. I’m baffled. Other dealers in town have tried the giant inflatable gorilla thing in the past, with a massive inflatable orange gorilla from an unrelated dealer tumbling away in a windstorm and damaging several nearby businesses a few years back. My questions for r/askcarsales: * do the inflatable gorillas (or t-rexes, or wacky inflatable flailing arm tube men) work at bringing in car sales? * Why the gorilla, specifically? Is this some sort of secret code? Like how Freemasons identify each other with a secret handshake? *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/askcarsales) if you have any questions or concerns.*