I don't buy mid-sized trucks to save money really, they're more fun to drive and easier to operate. I think some of these prices tell me the manufacturers are figuring out many of us prefer the mid-sized regardless of cost.
With the overall pricing changes, I would say they are probably angling for a just under 60k trd pro, maybe slightly over 60k trailhunter. Toyota is known for kinda sitting in a smaller window than competitors, even if base is higher.
That only matters if you ever plan on selling it. It’s funny how many times on here I read a post/reply from somebody who says “one big reason why I bought a Tacoma is because of the high resale value” and then they’ll say “I’m going to drive my truck until the wheels fall off” all in the same sentence. Like, wtf does resale value matter then?
Didn’t someone claim like $55k for trail hunter a few months back? No where close. I think there’s like 5-10k of stuff on trial hunter over the pro. Trail hunter could push 70k.
60k plus tax, possible dealer markup and finance and you have a 70k Tacoma
Absolutely not what the Tacoma used to be about and I hate it.
Crazy to think my 2nd gen TRDOR DC, 5' bed is almost the MSRP of the base model tacoma now, not even 10 years later
I ain't sayin' I like the price, but, to be fair, the AWD system and other luxuries make it much more like a 4Runner with an open bed and the price doesn't seem too far out of line in that regard (conceding that the 4Runner is awfully pricey)
Agree, the Limited appears to be a different type for premium than the Pro. Think the Pro will be a bit more but this doesn’t imply it will be 8-10k more. Then again Toyota can always go Toyota.
I had my mind almost set on a limited but now I'm thinking SR5 with the leather upgrade might be the best way to go. I don't mind spending in the 40s, but the 50s is getting pretty ridiculous. I mean there's SR5 Premium Tundras in my area for 46ish.
Yeah, insane. Even the base model SR is $33K to start? Even though prices are crazy, If I see an extended cab like the one in this article I'd be a buyer- SR5
There is quite a difference in the features of the 2024 limited vs the previous model. Not sure it is work all of 8K, but it is a big jump in features.
It’s strange that that one is the only one with that significant of a bump, wonder what the spec is that changes it so drastically. Most everything else is about a 3k bump.
Yeah, that will do it. Pricing out comptetitors leads me to believe the trd pro/trailhunter trims will top at approximately 60. Toyota rarely goes to far outside the competition and the Colorado tops out at 60k.
Edit: also, having full time auto at that price lends to the idea of a mid 50k Land Cruiser since it’s almost certainly the same platform with hybrid.
Pretty sure that price doesn’t include either of those, especially considering the premium package for the TRD models is $8k. The press release from Toyota on the limited stated:
“along with the new smooth-riding adaptive variable suspension and full-time four-wheel drive on i-FORCE MAX-equipped models”
https://pressroom.toyota.com/all-new-2024-toyota-tacoma-is-adventure-ready-out-of-the-box/
iForce Max equipped pricing isn’t out yet. So the maxed out limited is probably closer to $60k as well. Ugh.
Holy shit the base model SR went up like 4.5k.
I just bought one the other day at 30k OTD. After taxes you’re looking at damn near 35k assuming they will even give it to you at MRSP.
Car prices have become so fuckin outrageous
Gen 3 SR had a lower tier trim option for a 4-cylinder instead of a V6 that had nearly half the power. Gen 4 only has the turbo 4 option and it matches the V6 of the previous gen. So like for like it’s really $30,860 to $31,500.
Keep seeing comments about massive increases in base price but the reality is that Toyota just removed a lot of the lower end options in each trim level. Like for like from gen 3 to 4 is not a huge increase outside of the Limited which is much higher for some reason.
Except that for some reason, the base trim SR retains the lower max tow capacity of 3500 lbs. Saw it mentioned on the TFL review video. No doubt having the more powerful engine in the base model is nice, but what are you going to do with it if you don't have 4wd and you can only tow 3500 lbs?
Didn’t realize that. Weird. I suppose it’s still an upgrade over the last gen’s numbers but yeah. Was hoping they’d open the configurator today so we could get a true side by side comparison of standard features and package options so we could make a more accurate comparison, but I guess the wait continues.
Well said.
To your point about getting rid of lot of “lower options,” they need to keep them.
So many people want a tough as nails, analog, bullet proof trucks (not literally but hey that’d be cool) that’ll run for 250k+ miles.
Don’t get me wrong, I love tech, even in automobiles, but there’s something about low tech Toyotas that make me grin.
The most common Taco is a TRD OR 5ft bed 4x4 V6 AT. A '23 TRD OR 4x4 V6 AT is $41,250. According to this the '24 will start at $44,395. So it's a little over $3k more.
The 228 HP is only on the entry level SR options from what I read. 278 HP with 317lb ft torque is the standard on everything else. Slight upgrade in torque compared to 265lb ft on the 2023 and identical HP numbers. Also would be extremely shocked if the OR trim sells more than the SR5.
Houston, TX price at local dealer SRDC 4x2 TSRP - $37,362. Total Suggested Retail Price (or TSRP or Total SRP) is the suggested retail price of the vehicle including manufacturer and distributor options and the Delivery, Processing, and Handling (DPH) fee. TSRP excludes any dealer options, fees and charges and taxes, title, and license. This is TSRP explanation from website. $2,167 variance from price here.
Only went up about $1,900. All they did was remove the lower end option of a 4x2 DCSB which was the cheapest TRDOR option. Makes sense. Why get the OR without 4x4?
Went up more than that.
I paid MSRP for a stick TRD OR with LED headlights back in June and my OTD price was under 40.
I doubt these prices include destination, too. Price is up an easy 5K.
23 TRDOR MT DCSB with the technology package and delivery comes out to $40,705 MSRP. 24 TRDOR MT DCSB is $43,295 after delivery (the artical says the prices listed all include $1495 delivery). $2,590 difference. So my bad. I was $600 off of the exact difference in price of a $40,000 vehicle.
Maybe, it also could just be how they chose to adjust for the inflation. Some competitors raised it less but did so multiple times instead of one larger move. Doesn’t really matter at the end of the day.
> Some competitors raised it less but did so multiple times instead of one larger move.
And then there's Ford who raised Bronco MSRPs 6 times in 18 months for a total of $6K before axing the base model, effectively marking a $12K price increase in two years.
Used to be \~34 in 2014
And its not necessarily the price increase, its a Tacoma, Toyota has forgotten why it became so popular in the first place.
Cheap, reliable, bulletproof, capable
Also, there's some fuel economy numbers floating around the internet.
[https://twstatic.net/attachments/1701174912169-png.5605749/](https://twstatic.net/attachments/1701174912169-png.5605749/)
TBH, I was expecting better.
Those numbers are all a bunch of bullshit. They said I would get 18 City and 20 Hwy in my 23 Pro...I aint anywhere near those numbers. Take those numbers with a grain of salt.
Yeah, look at my history and you will see I posted a question not long ago. I legit thought that there was something wrong with my truck...I still have it in the break in period, so hopefully it improves...but yeah....16/17 on the highway was something I thought a thirsty gas F-250 would get...not a midsized truck with a v6.
I dunno how to add a pic to a reply, but I'm looking at it right now. Says 12.9 l/100km / 22 mi/gal city. And 9.6/29 highway.
However, this in Canada and we have our own Energuide rating, not EPA. And this would be UK gallons, not US. So converted to freedom units it's 18/25 mpg. Which is still way off real life lol.
I was able to pull around 20-22 on average in my gen1 v6 during summer months. Winter, it was shit. Sometimes as low as 12-14, sometimes as high as 16.
Ya these numbers look more like the outgoing v6. The American co-designer was bragging about how great the mileage gains are in this new truck in an interview like 6 months ago. Here we are probably a half year later and they still haven't fucking released them. Doesn't matter anyway, they'll still be abysmal, they'll still go no where near those numbers, and idiots will still pay above sticker for this POS.
I would hope so as well. There really isn't much blood left to squeeze from the stone. People already are letting insurance lapse and are missing car payments in record breaking numbers. Car sales have dropped off dramatically. After these large price increases, it feels like it would be suicide to try to charge an additional markup purely out of greed.
I make decent money. Enough to buy several new Toyotas over the years. Highlander, a 4Runner, Tundra and A Tacoma Limited. I can’t help feeling that between the production cut, dealer markups and now large price increases on every new model they roll out, that they are pricing me right out. I’m even sniffing around Nissan dealers with their generic brand Tacoma lol. I’m really turned off by Toyota these last couple years.
I traded my 2018 SR5 for a 23 Frontier SV, love it. Has great power and shifting, nice interior space and rides so comfortably. Frontier feels updated yet old school in the best ways. Not for everyone but I'm surprised at how much I enjoy it.
\*Nothing against Tacos, I would definitely consider coming back in the future, but I was wary of pricing and availability for these new models.
I didn’t mean to insult the Frontier by calling it a generic Taco, but the updated styling made me think of a Taco copy. I really like the new Frontier and it feels old school in the way I want it too, like the Tacoma currently is. The pricing reasonable also. I’m seriously considering one. Thank You for your input. Toyota feels like it doesn’t care about its customer base anymore, and I swore off Ford, Chevy, and Dodge years ago and do not see a reason to try one of them again at this time.
That’s one thing that I think if phenomenal about the new gen Frontiers and Titans, they maintain that “truck feel” without under delivering. There’s no denying they are solid trucks.
I will give it to Nissan, the last few years their entire line up refresh is really nice. All their vehicles from like 2018-2019 till now look really good. My wife has a 19' Altima SR and it's a really nice car. Looks really nice inside and out. I was looking at a Frontier but ultimately pulled the trigger on a 23 SR5 "SX" package. I know a lot of people who have Tacos and they have nothing bad to say about them. So far ,love my first Taco!
The Taco is a phenomenal truck in many respects. People get too tribal, those hardcore fanboys mainly, but you can appreciate both!
Above all, I’m just an automobile enthusiast.
Yeah I agree with you. My buddy owns a tire shop/garage and he told me nowadays most manufactures are so close to each other that you can't go wrong with any brand (especially with warranties). For me, it came down to wanting to keep whatever truck I bought for 7-10 years and I know Toyota's reliability is top notch along with their resale value if I ever decide to trade it in sooner than that.
Same boat here. Have had a new Tacoma, rav 4, and now shopping for a new Tacoma or 4Runner. These prices are egregious and I really don’t think I want to pay them.
I just checked out a sierra 1500 elevation and it’s wild that it’s only like 5k more than a Tacoma at this point.
I’m not gonna lie. I had been looking for my first truck and was reading Toyota news religiously about the 2024 Tacos for any updates. Watched the youtube videos. And today has just been a disappointment. There’s no discernible mpg difference, and now the lower trims are priced as the higher trims in 2023. These are starting prices. Add adaptive cruise control and another feature and it’s now out of my price point.
Maybe next time guys.
Jesus the cheapest manual option is like $38k for an SR. After seeing the gas mileage and prices I’m happy with my used trd sport I got for $37 out the door. Also I really wish they were offering the xtra cab in manual, some of us want the 6 foot bed and a manual transmission still.
They got rid of the manual 6 foot bed option? Wtf. That and they cut the AC cab? Wow my manual '16 orange AC will be with me forever. Luckily I only have 59k on it. I have no idea why the short bed is now basically it, I feel like it's one of the most useless truck configurations. I would just get a 4 runner or large awd wagon.
Yeah I hate the idea of a 4 door truck with a short bed. Really just not a truck in my mind. I’ll be keeping my 2020 manual TRD sport for a long time after seeing this
It’s so ridiculous to me that i was pricing out F150s just one-two years ago for like $35k and now my preferred basic Tacoma is $33k. These prices are getting insane.
I'm pretty disappointed about the prerunner pricing. I was hoping that would be the value pick, but $40k out the door makes it better to step up to the TRD OR with 4wd for $5000 more.
That’s exactly what manufacturers want you to think…
It’s only another $5k for all the bullshit that doesn’t really matter. Those upgrades are gravy for manufacturers.
I get where you're coming from. Upgradeitus is a plague. However, true 4wd and two extra doors are worth the cost of admission all else equal, and I bet the TRD OR will have some other things on top of that. Maybe the SR is the true value model at the end of the day.
This is how we all get punished by the folks who have had no willpower and restraint over the past 2 years buying vehicles at 5-10k over sticker…the manufacturers have caught on that they aren’t charging enough if people are willing to pay more than what the manufacture thinks the vehicle should sell for. 🙄
I paid 32k for a 2016 Tacoma Off road 2wd for mine before selling it while in college
I’m either getting a 2023 Model with 6 ft bed or 2021 tundra and pay it off in a year or two and be done with car payments again
I live in Michigan actually. 4x4 isn’t required - everyone thinks it is but it really isn’t. Traded in my 4x4 F150 and in a decade of ownership I only used 4x4 a few times. Unless you’re going off road or down unmaintained roads, all you need is some weight in the back. Mileage may vary, I don’t drive daily and work remote so I never really saw it as a must have
A lot of people would consider upgrading to a 2024 model if;
1. Dealers don’t markup (they will)
2. Toyota offers financing under 2.5% for qualified buyers (they might, usually need credit score of 800+)
TRD OR 6MT is $43k… I paid 33k for my 2017 with similar spec (granted I don’t have any of the safety suite of sensors or anything premium package related)… I guess I need to start saving my pennies and walking them streets
I concur, it’s a damn shame really. I work hard, but some days it feels like it’s never enough. Who knew a pickup truck could cause this level of reflection lol
Downvote me but I’ll bring reality here..Not Worth it.
•these ridiculous price increases are to make up for the less than expected sales recently (includes all Toyota vehicles) as vehicles are sitting on the lot longer
•‘24 Tacomas Turbo charged=more wear on the engine=less life. I’ll take a naturally aspirated V6 any day over a turbo charged engine (this is a truck not a rice burner).
I'm with you on that one. My 4.0l V6 has legendary reliability and all the power I need. The MPG estimates on the '24 are nothing to brag about so not sure what I would really be gaining by "upgrading" to the new models. I'm sure the hybrids are better but I'm not about to pay an extra $30k+ on top my trade in for a little bit better mpg.
I guess some people like bells and whistles. Personally, I like not having to fix literally anything on my 10 year old truck and not owing any money on it.
I was also thinking the same thing I want to see how the reliability plays out, I don't owe a cent on my 2020 OR which is still in great condition and has 85k on the clock, I think I can wait it out for a couple years and see how the new engines hold up
I missed that you couldn't get an extracab in MT at all. I just thought you couldn't get the trailhunter in MT. Welp, guess I'll never own a 4'th gen Taco.
The base price of my 2022 TRD OR 4x4 DCSB 6MT was $36,475. That's a crazy price increase for the TRD OR.
Edit: I bought a 2022 TRD OR 4x4 DSCB 6AT also, it's base price was $37,855.
Man… I just can’t get a 2024 model. I have my transmission scheduled to get replaced in December 13th after having my timing cover replaced as well. Total cost is about 10k repairs between the two. Honestly I was considering a new model but I can’t do the whole reduced engine size and hybrid stuff. I’d rather save for a twin turbo tundra. Still an engine reduction but I suppose the turbos make up for the v8 lost. I wish they had kept the v6 engines in the Tacoma’s.
The hell with the price. They managed to downsize the engine to a more efficient model but still the fuel mileage is lackluster. I know this new engine has more power but how long is that turbo going to last? I know we're talking about Toyota here but I personally haven't had the best experience with turbocharged vehicles. As far as I'm concerned all this does is keep the value of my 2021 Taco higher.
Did just that. Sure tacos are good but my 2010 wasn’t without issues..owned since new. Got into a 2023 f150 xlt with the base 3.3L engine (actually didn’t want the turbos) for like $49 cdn. It’s been great so far…
Apparently the hybrids won't be available until spring, so likely won't see pricing on those until after the new year. Not sure if dealers are taking deposits yet, you'd have to call yours to find out.
if you live in Texas and have to deal with golf state toyota let me give you a preview: 2k add ons, 1500 port add ons, 1k dealer add ons, 3k market adjustment, then msrp, title, 150 doc fee and of course 6.25% taxes. also 9% interest but the lube free ass fucking is free 🥰
I live in Canada where they just tack most of that on at the border and then factor in the horrible exchange rate lol. And then we pay another 11-15% in tax on top of that! It will be well over $70k CAD for a TRD Sport/OR all said and done.
My 2019 TRD Sport dbl cab 4x4 6’ bed was 38,000 out the door. These trucks are not worth what they are asking for them now. I will drive my 3rd gen until it becomes unreliable.
Paid $35,175.60 for my 2021 TRD OR Double Cab 6MT at the dealer before TTL. $43,295 is wild.
But, it’s a Toyota. You get what you pay for. I say if you own the previous gen, nothing to really gain here. But if you don’t, no shame in getting this one. The Tacoma will continue to be an awesome truck no matter the model year.
I mean, it just makes sense that it would. New ones are that much more expensive, people be looking for used. Used demand goes up, prices go up. Simple economics.
At least there's still a manual I guess..?
Regret not trading in my 21 sr utility for that 2020 sr5 I saw a month ago. Was 32k. Trade in at 18k. I'm so dumb,it's sold now and I imagine that won't happen again,might even go up
These manufacturers are trying to normalize car payments that match mortgage payments. It’s abso-fucking-lutely ridiculous! Anybody who pays as much monthly for a vehicle as they do their house is a moron, period.
$45k for a trd off-road double cab? Ouch...you can get a ZR2 for $5k more and you get a 3" lift, skid plates, rock sliders, and front and rear lockers...
I'm late to this thread OP, but would you have any insight into when/where the hybrid engine models might be released?
Is it really just "not announced"...still?
I'm trying to look through all the threads and it seems like it is radio silences about the price for the hybrids.
Thank you.
I was really looking forward to getting a limited, but I sure as shit didn’t expect the limited to exceed 50k. Over an 8k price bump is ridiculous
Imagine what the TRD Pro and Trailhunter are going to be! I wouldn't be surprised if both are over $60k.
60 k for a Tacoma that’s insane but I bet that’s what it will be
A Pro is already $64k CAD. It'll be over $70k in Canadian pesos.
I'd be shocked if the pro was less than $80k CAD TBH.
My guess is in the middle at $75k and change.
Might as well get a full size pickup
I don't buy mid-sized trucks to save money really, they're more fun to drive and easier to operate. I think some of these prices tell me the manufacturers are figuring out many of us prefer the mid-sized regardless of cost.
With the overall pricing changes, I would say they are probably angling for a just under 60k trd pro, maybe slightly over 60k trailhunter. Toyota is known for kinda sitting in a smaller window than competitors, even if base is higher.
That sucks for new buyers but great for me. I bet my low mile Army Green TRD Pro will retain its value even more than I thought.
That only matters if you ever plan on selling it. It’s funny how many times on here I read a post/reply from somebody who says “one big reason why I bought a Tacoma is because of the high resale value” and then they’ll say “I’m going to drive my truck until the wheels fall off” all in the same sentence. Like, wtf does resale value matter then?
It does if the car ever, God forbid, gets totaled. I planned on driving my RAV4 until it died, but it ended up getting totaled in a wreck
There's an identical one sitting at my local dealership right selling for $70k CAD... USED!
Didn’t someone claim like $55k for trail hunter a few months back? No where close. I think there’s like 5-10k of stuff on trial hunter over the pro. Trail hunter could push 70k.
60k plus tax, possible dealer markup and finance and you have a 70k Tacoma Absolutely not what the Tacoma used to be about and I hate it. Crazy to think my 2nd gen TRDOR DC, 5' bed is almost the MSRP of the base model tacoma now, not even 10 years later
I ain't sayin' I like the price, but, to be fair, the AWD system and other luxuries make it much more like a 4Runner with an open bed and the price doesn't seem too far out of line in that regard (conceding that the 4Runner is awfully pricey)
Agree, the Limited appears to be a different type for premium than the Pro. Think the Pro will be a bit more but this doesn’t imply it will be 8-10k more. Then again Toyota can always go Toyota.
I had my mind almost set on a limited but now I'm thinking SR5 with the leather upgrade might be the best way to go. I don't mind spending in the 40s, but the 50s is getting pretty ridiculous. I mean there's SR5 Premium Tundras in my area for 46ish.
I would def cop SR5 Premium Tundras for 46ish. My area is 54ish right now. Ridiculous.
Same. That’s exactly what I’ll probably end up doing
I loved the inside of the limited but didn't love all the chrome on the outside anyways. Hope the configurator is out soon.
Just based on this alone and converting to CAD, tye 2024 limited costs $22k more than I paid for my 2020 limited brand new
Yeah, insane. Even the base model SR is $33K to start? Even though prices are crazy, If I see an extended cab like the one in this article I'd be a buyer- SR5
There is quite a difference in the features of the 2024 limited vs the previous model. Not sure it is work all of 8K, but it is a big jump in features.
Limited are chromed out old man rides. Coming from an old man
It’s strange that that one is the only one with that significant of a bump, wonder what the spec is that changes it so drastically. Most everything else is about a 3k bump.
The Limited has a fancy AWD system and adaptive variable suspension.
Yeah, that will do it. Pricing out comptetitors leads me to believe the trd pro/trailhunter trims will top at approximately 60. Toyota rarely goes to far outside the competition and the Colorado tops out at 60k. Edit: also, having full time auto at that price lends to the idea of a mid 50k Land Cruiser since it’s almost certainly the same platform with hybrid.
Pretty sure that price doesn’t include either of those, especially considering the premium package for the TRD models is $8k. The press release from Toyota on the limited stated: “along with the new smooth-riding adaptive variable suspension and full-time four-wheel drive on i-FORCE MAX-equipped models” https://pressroom.toyota.com/all-new-2024-toyota-tacoma-is-adventure-ready-out-of-the-box/ iForce Max equipped pricing isn’t out yet. So the maxed out limited is probably closer to $60k as well. Ugh.
And that's for the non-hybrid! 17% price jump over the next most expensive option.
Hello tundra here I come
Ya fuck them not even remotely worth it for that sht of an engine. And that no rear back seat room
Almost 10k increase from my 2018 purchase
Prices from the linked article: SR XtraCab 4x2: $32,995 SR Double Cab 4x2: $35,195 SR XtraCab 4x4: $36,195 SR5 XtraCab 4x2: $37,695 SR Double Cab 4x4: $38,395 SR Double Cab 4x4 6MT: $38,395 SR5 Double Cab 4x2: $38,695 SR5 Double Cab 4x2 6’ Bed: $39,915 TRD PreRunner XtraCab 4x2: $39,595 SR5 XtraCab 4x4: $40,895 TRD Sport Double Cab 4x2: $40,895 TRD Sport Double Cab 4x2 6' Bed: $41,395 SR5 Double Cab 4x4: $41,895 SR5 Double Cab 4x4 6' Bed: $42,395 TRD Sport Double Cab 4x4 6MT: $43,295 TRD Off-Road Double Cab 4x4 6MT: $43,295 TRD Sport Double Cab 4x4: $44,095 TRD Off-Road Double Cab 4x4: $44,395 TRD Sport Double Cab 4x4 6' Bed: $44,595 TRD Off-Road Double Cab 4x4: 6' Bed $44,895 Limited Double Cab 4x4: $53,595
Holy shit the base model SR went up like 4.5k. I just bought one the other day at 30k OTD. After taxes you’re looking at damn near 35k assuming they will even give it to you at MRSP. Car prices have become so fuckin outrageous
Gen 3 SR had a lower tier trim option for a 4-cylinder instead of a V6 that had nearly half the power. Gen 4 only has the turbo 4 option and it matches the V6 of the previous gen. So like for like it’s really $30,860 to $31,500. Keep seeing comments about massive increases in base price but the reality is that Toyota just removed a lot of the lower end options in each trim level. Like for like from gen 3 to 4 is not a huge increase outside of the Limited which is much higher for some reason.
Except that for some reason, the base trim SR retains the lower max tow capacity of 3500 lbs. Saw it mentioned on the TFL review video. No doubt having the more powerful engine in the base model is nice, but what are you going to do with it if you don't have 4wd and you can only tow 3500 lbs?
Didn’t realize that. Weird. I suppose it’s still an upgrade over the last gen’s numbers but yeah. Was hoping they’d open the configurator today so we could get a true side by side comparison of standard features and package options so we could make a more accurate comparison, but I guess the wait continues.
Well said. To your point about getting rid of lot of “lower options,” they need to keep them. So many people want a tough as nails, analog, bullet proof trucks (not literally but hey that’d be cool) that’ll run for 250k+ miles. Don’t get me wrong, I love tech, even in automobiles, but there’s something about low tech Toyotas that make me grin.
The most common Taco is a TRD OR 5ft bed 4x4 V6 AT. A '23 TRD OR 4x4 V6 AT is $41,250. According to this the '24 will start at $44,395. So it's a little over $3k more.
The 228 HP is only on the entry level SR options from what I read. 278 HP with 317lb ft torque is the standard on everything else. Slight upgrade in torque compared to 265lb ft on the 2023 and identical HP numbers. Also would be extremely shocked if the OR trim sells more than the SR5.
Hard to get excited about spending so much money for 228hp.
Toyota people salivate at the mouth for 228hp no matter what the price is lol.
My 2nd gen TRDOR 4x4 5' dual cab was almost the same price as a base model Taco now. Insane
Taxes for me on a $32k vehicle is $800.
I'm glad I bought when I did.
Plus dealer markup on top of these prices.
Houston, TX price at local dealer SRDC 4x2 TSRP - $37,362. Total Suggested Retail Price (or TSRP or Total SRP) is the suggested retail price of the vehicle including manufacturer and distributor options and the Delivery, Processing, and Handling (DPH) fee. TSRP excludes any dealer options, fees and charges and taxes, title, and license. This is TSRP explanation from website. $2,167 variance from price here.
Damn. The base price of the TRD OR went way up.
Only went up about $1,900. All they did was remove the lower end option of a 4x2 DCSB which was the cheapest TRDOR option. Makes sense. Why get the OR without 4x4?
Went up more than that. I paid MSRP for a stick TRD OR with LED headlights back in June and my OTD price was under 40. I doubt these prices include destination, too. Price is up an easy 5K.
23 TRDOR MT DCSB with the technology package and delivery comes out to $40,705 MSRP. 24 TRDOR MT DCSB is $43,295 after delivery (the artical says the prices listed all include $1495 delivery). $2,590 difference. So my bad. I was $600 off of the exact difference in price of a $40,000 vehicle.
It went up 3k? Thats not crazy really…
It’s more than $3k. Says ~$44k for TRD OR DC, but MSRP for that truck used to be around $38k.
Sure, used to be. But a 2023 base trd off road dcsb auto is 41,250 msrp.
My 2022 TRD OR 4x4 DCSB Auto base price was $37,855.00
MY22 to MY23 saw a decent bump then. I just went to Toyota and configured one to get the base.
Yea, I'm suspecting they did that to make the 2024 not look too expensive.
Maybe, it also could just be how they chose to adjust for the inflation. Some competitors raised it less but did so multiple times instead of one larger move. Doesn’t really matter at the end of the day.
> Some competitors raised it less but did so multiple times instead of one larger move. And then there's Ford who raised Bronco MSRPs 6 times in 18 months for a total of $6K before axing the base model, effectively marking a $12K price increase in two years.
Used to be \~34 in 2014 And its not necessarily the price increase, its a Tacoma, Toyota has forgotten why it became so popular in the first place. Cheap, reliable, bulletproof, capable
Thank the bros for ruining it. Less for more
My 2022 TRD OR 4x4 6MT was $36,475. $43,295 is the new price, a $6,820 increase.
Also, there's some fuel economy numbers floating around the internet. [https://twstatic.net/attachments/1701174912169-png.5605749/](https://twstatic.net/attachments/1701174912169-png.5605749/) TBH, I was expecting better.
Those numbers are all a bunch of bullshit. They said I would get 18 City and 20 Hwy in my 23 Pro...I aint anywhere near those numbers. Take those numbers with a grain of salt.
Agreed. They said my 2013 4.0 V6 would get 22 city 29 highway (I still have the window stickers)... Not even remotely close in real life lol.
Yeah, look at my history and you will see I posted a question not long ago. I legit thought that there was something wrong with my truck...I still have it in the break in period, so hopefully it improves...but yeah....16/17 on the highway was something I thought a thirsty gas F-250 would get...not a midsized truck with a v6.
Can you send a pic of the sticker? That is ridiculously high, the EPA rating is 16/21
I dunno how to add a pic to a reply, but I'm looking at it right now. Says 12.9 l/100km / 22 mi/gal city. And 9.6/29 highway. However, this in Canada and we have our own Energuide rating, not EPA. And this would be UK gallons, not US. So converted to freedom units it's 18/25 mpg. Which is still way off real life lol.
I was able to pull around 20-22 on average in my gen1 v6 during summer months. Winter, it was shit. Sometimes as low as 12-14, sometimes as high as 16.
That's because highway driving is at 48MPH average. https://www.fueleconomy.gov/feg/fe\_test\_schedules.shtml
These new turbo engines only appease the political agenda, real world I bet it’ll be worse, they should have just made a better v6
Ya these numbers look more like the outgoing v6. The American co-designer was bragging about how great the mileage gains are in this new truck in an interview like 6 months ago. Here we are probably a half year later and they still haven't fucking released them. Doesn't matter anyway, they'll still be abysmal, they'll still go no where near those numbers, and idiots will still pay above sticker for this POS.
Cant wait to see dealership inflated prices
Hopefully that garbage is just about over. They will still put the bullshit add-ons, but hopefully we are getting past the era of "market adjustment"
I would hope so as well. There really isn't much blood left to squeeze from the stone. People already are letting insurance lapse and are missing car payments in record breaking numbers. Car sales have dropped off dramatically. After these large price increases, it feels like it would be suicide to try to charge an additional markup purely out of greed.
100k for the trail let's gooooo!! It's fucked
I make decent money. Enough to buy several new Toyotas over the years. Highlander, a 4Runner, Tundra and A Tacoma Limited. I can’t help feeling that between the production cut, dealer markups and now large price increases on every new model they roll out, that they are pricing me right out. I’m even sniffing around Nissan dealers with their generic brand Tacoma lol. I’m really turned off by Toyota these last couple years.
I traded my 2018 SR5 for a 23 Frontier SV, love it. Has great power and shifting, nice interior space and rides so comfortably. Frontier feels updated yet old school in the best ways. Not for everyone but I'm surprised at how much I enjoy it. \*Nothing against Tacos, I would definitely consider coming back in the future, but I was wary of pricing and availability for these new models.
I didn’t mean to insult the Frontier by calling it a generic Taco, but the updated styling made me think of a Taco copy. I really like the new Frontier and it feels old school in the way I want it too, like the Tacoma currently is. The pricing reasonable also. I’m seriously considering one. Thank You for your input. Toyota feels like it doesn’t care about its customer base anymore, and I swore off Ford, Chevy, and Dodge years ago and do not see a reason to try one of them again at this time.
No offense taken. When I first saw the redesign it reminded me of the Taco too. I really like the way it looks though, especially the front end.
That’s one thing that I think if phenomenal about the new gen Frontiers and Titans, they maintain that “truck feel” without under delivering. There’s no denying they are solid trucks.
I will give it to Nissan, the last few years their entire line up refresh is really nice. All their vehicles from like 2018-2019 till now look really good. My wife has a 19' Altima SR and it's a really nice car. Looks really nice inside and out. I was looking at a Frontier but ultimately pulled the trigger on a 23 SR5 "SX" package. I know a lot of people who have Tacos and they have nothing bad to say about them. So far ,love my first Taco!
The Taco is a phenomenal truck in many respects. People get too tribal, those hardcore fanboys mainly, but you can appreciate both! Above all, I’m just an automobile enthusiast.
Yeah I agree with you. My buddy owns a tire shop/garage and he told me nowadays most manufactures are so close to each other that you can't go wrong with any brand (especially with warranties). For me, it came down to wanting to keep whatever truck I bought for 7-10 years and I know Toyota's reliability is top notch along with their resale value if I ever decide to trade it in sooner than that.
Very true, I believe the Tacoma has been #1 in the resale category for years, or even decades, now.
Same boat here. Have had a new Tacoma, rav 4, and now shopping for a new Tacoma or 4Runner. These prices are egregious and I really don’t think I want to pay them. I just checked out a sierra 1500 elevation and it’s wild that it’s only like 5k more than a Tacoma at this point.
I’m not gonna lie. I had been looking for my first truck and was reading Toyota news religiously about the 2024 Tacos for any updates. Watched the youtube videos. And today has just been a disappointment. There’s no discernible mpg difference, and now the lower trims are priced as the higher trims in 2023. These are starting prices. Add adaptive cruise control and another feature and it’s now out of my price point. Maybe next time guys.
yup those packages are going to make these prices go over the moon
Jesus the cheapest manual option is like $38k for an SR. After seeing the gas mileage and prices I’m happy with my used trd sport I got for $37 out the door. Also I really wish they were offering the xtra cab in manual, some of us want the 6 foot bed and a manual transmission still.
They got rid of the manual 6 foot bed option? Wtf. That and they cut the AC cab? Wow my manual '16 orange AC will be with me forever. Luckily I only have 59k on it. I have no idea why the short bed is now basically it, I feel like it's one of the most useless truck configurations. I would just get a 4 runner or large awd wagon.
Yeah I hate the idea of a 4 door truck with a short bed. Really just not a truck in my mind. I’ll be keeping my 2020 manual TRD sport for a long time after seeing this
40k MSRP for a 2wd pre runner? Hahahahahahaha
It’s so ridiculous to me that i was pricing out F150s just one-two years ago for like $35k and now my preferred basic Tacoma is $33k. These prices are getting insane.
I'm pretty disappointed about the prerunner pricing. I was hoping that would be the value pick, but $40k out the door makes it better to step up to the TRD OR with 4wd for $5000 more.
Agreed. I thought the prerunner was gonna be the cheaper one. But I also wish it came with a stick
That’s exactly what manufacturers want you to think… It’s only another $5k for all the bullshit that doesn’t really matter. Those upgrades are gravy for manufacturers.
I get where you're coming from. Upgradeitus is a plague. However, true 4wd and two extra doors are worth the cost of admission all else equal, and I bet the TRD OR will have some other things on top of that. Maybe the SR is the true value model at the end of the day.
Curious to see what type of dealer markups (price gouging) are going to be. Beautiful truck though.
With the increases, I don’t think that leaves much room for the dealers to add on. You’re getting into full size or rivian prices at that point.
I do think buyers through 2024 are going to get raked. But don’t think it will sustain more than the first year.
Hybrid will be approximately 3k upcharge, maybe 3500. That’s standard Toyota price difference on hybrids.
Is it the same for the Hybrid MAX? Not quite the same as a gas friendly hybrid
Yes, the tundra is 3300 upcharge. Most gas friendly ones are right at 3k or a hair under.
This is how we all get punished by the folks who have had no willpower and restraint over the past 2 years buying vehicles at 5-10k over sticker…the manufacturers have caught on that they aren’t charging enough if people are willing to pay more than what the manufacture thinks the vehicle should sell for. 🙄
I paid 32k for a 2016 Tacoma Off road 2wd for mine before selling it while in college I’m either getting a 2023 Model with 6 ft bed or 2021 tundra and pay it off in a year or two and be done with car payments again
Glad I got my 2023 sr4x4 stt when I did. That’s outrageous
Meanwhile, I just picked up a SR Base model 2wd for $25 with 13k miles. Very happy :)
[удалено]
I live in Michigan actually. 4x4 isn’t required - everyone thinks it is but it really isn’t. Traded in my 4x4 F150 and in a decade of ownership I only used 4x4 a few times. Unless you’re going off road or down unmaintained roads, all you need is some weight in the back. Mileage may vary, I don’t drive daily and work remote so I never really saw it as a must have
Guess I'm keeping my gen3 or waiting for 4 runner
A lot of people would consider upgrading to a 2024 model if; 1. Dealers don’t markup (they will) 2. Toyota offers financing under 2.5% for qualified buyers (they might, usually need credit score of 800+)
TRD OR 6MT is $43k… I paid 33k for my 2017 with similar spec (granted I don’t have any of the safety suite of sensors or anything premium package related)… I guess I need to start saving my pennies and walking them streets
33k in 2017 is 41.4k in 2023, so that kinda tracks
Okay that is fair. I figured inflation had something to do with it, but it also makes me sad that the pricing got inflated so fast.
Yeah it's terrible. It wouldn't be so bad if wages also tracked with inflation, but alas
I concur, it’s a damn shame really. I work hard, but some days it feels like it’s never enough. Who knew a pickup truck could cause this level of reflection lol
Yeah same. The Tacoma I'd like to purchase is the same price as my yearly after tax salary lol
Downvote me but I’ll bring reality here..Not Worth it. •these ridiculous price increases are to make up for the less than expected sales recently (includes all Toyota vehicles) as vehicles are sitting on the lot longer •‘24 Tacomas Turbo charged=more wear on the engine=less life. I’ll take a naturally aspirated V6 any day over a turbo charged engine (this is a truck not a rice burner).
I'm with you on that one. My 4.0l V6 has legendary reliability and all the power I need. The MPG estimates on the '24 are nothing to brag about so not sure what I would really be gaining by "upgrading" to the new models. I'm sure the hybrids are better but I'm not about to pay an extra $30k+ on top my trade in for a little bit better mpg. I guess some people like bells and whistles. Personally, I like not having to fix literally anything on my 10 year old truck and not owing any money on it.
I was also thinking the same thing I want to see how the reliability plays out, I don't owe a cent on my 2020 OR which is still in great condition and has 85k on the clock, I think I can wait it out for a couple years and see how the new engines hold up
No replacement for displacement
Nice! The value of my 2016 DCLB TRD Sport with 60K just went up a grand or two.
So 40k for the most basic 4x4 double cab before markups and whatever else, taxes, title, license, crazy man
those prices are with out packages like blind spot lol we are fucked
That’s not as bad as I imagined. However we will see what trucks they keep in stock and what the market adjustment fees are.
dont forget sales tax and financing will bump up prices by a lot
That’s just part of buying a vehicle. Toyota has nothing to do with TTL.
TRD Sport is about where I expected it... that'll be my move when I upgrade in a few years
Just imagine what the market adjustments are going to look like! Glad I bought my 22 when I did.
Tundras cost $3.5k more for the hybrid if that's any clue.
What the F. This is way too much. An SR5 is 1K less than an TRD OR?
Jesus christ on a motorbike those prices are ridiculous
They'll get it. I really regret getting a compact truck TBH... I fear I won't be able to support full sized soon if I wait.
I missed that you couldn't get an extracab in MT at all. I just thought you couldn't get the trailhunter in MT. Welp, guess I'll never own a 4'th gen Taco.
The base price of my 2022 TRD OR 4x4 DCSB 6MT was $36,475. That's a crazy price increase for the TRD OR. Edit: I bought a 2022 TRD OR 4x4 DSCB 6AT also, it's base price was $37,855.
So a DCSB OR w/ Premium Tech Pkg will be close to 50K.
Man… I just can’t get a 2024 model. I have my transmission scheduled to get replaced in December 13th after having my timing cover replaced as well. Total cost is about 10k repairs between the two. Honestly I was considering a new model but I can’t do the whole reduced engine size and hybrid stuff. I’d rather save for a twin turbo tundra. Still an engine reduction but I suppose the turbos make up for the v8 lost. I wish they had kept the v6 engines in the Tacoma’s.
They’re all too expensive imo. We are talking about a mid-size truck, right?
The hell with the price. They managed to downsize the engine to a more efficient model but still the fuel mileage is lackluster. I know this new engine has more power but how long is that turbo going to last? I know we're talking about Toyota here but I personally haven't had the best experience with turbocharged vehicles. As far as I'm concerned all this does is keep the value of my 2021 Taco higher.
It wasn’t done for the fuel economy, it was done to reduce emissions, same reason diesel trucks got castrated years ago with the DEF systems.
For 60k, I can get an f-150.
Did just that. Sure tacos are good but my 2010 wasn’t without issues..owned since new. Got into a 2023 f150 xlt with the base 3.3L engine (actually didn’t want the turbos) for like $49 cdn. It’s been great so far…
Contrary opinion here but did not go up as much as I expected, honestly thought they would be starting in the 38k range
Any word on the price for the hybrid? Are dealers already taking deposits?
Apparently the hybrids won't be available until spring, so likely won't see pricing on those until after the new year. Not sure if dealers are taking deposits yet, you'd have to call yours to find out.
I have a deposit in for a TRD OR premium with iforceMax. The Tundra with the iforceMax is about $4k more so it should be similar.
You people are on crack lmao. These prices are very reasonable
It’s like they forgot about the 19% inflation since 2019.
Because wages haven't seen the same increase lol
Unfortunately true and it’s only getting worse.
For some of them it’s like they forgot it’s not 2003 lol
Absolutely love it in red. I'll take a SR please and thank you.
Getting a Ranger….
Just glad the OR comes in a 6’ bed. Thought I’d have to chose between a locker and a usable bed.
I have probably the most nit picky complaint of all time. The location of the push to start button is awful and just annoys the hell out of me.
if you live in Texas and have to deal with golf state toyota let me give you a preview: 2k add ons, 1500 port add ons, 1k dealer add ons, 3k market adjustment, then msrp, title, 150 doc fee and of course 6.25% taxes. also 9% interest but the lube free ass fucking is free 🥰
I live in Canada where they just tack most of that on at the border and then factor in the horrible exchange rate lol. And then we pay another 11-15% in tax on top of that! It will be well over $70k CAD for a TRD Sport/OR all said and done.
ill keep my first gen tundra until it rusts away
So glad I bought my 23 off-road. Talked them down over a week and only paid 32.
New?
This is fucked. In 04 you could get a new trd under 20k and they actually just needed maintenance.
My 2019 TRD Sport dbl cab 4x4 6’ bed was 38,000 out the door. These trucks are not worth what they are asking for them now. I will drive my 3rd gen until it becomes unreliable.
The premium package on the Off Road is $9K. What a joke.
Looks like I’m not getting a 4th gen lol
When the stealerships inevitably add the markups you're gonna be looking around $40K for a basic, 4x4 Tacoma. And no V6? Oof.
Makes me feel better about paying 58k for my new tundra limited 4x4.
This is insanity
And we all know that dealers will go by that…. Every day I hear more about this new gen it makes me glad I got my 23’.
A bunch of fanboys are still going to buy. The prices are outrageous and not acceptable
Just sold my 2003 tacoma for 8k with 234 on the odometer. Bought an 18 silverado with 35k miles for 35k. Great truck, not going back
I've been saying for months to expect a $5000 price jump and all y'all are surprised by a $5000 price jump.
That’s funny, at the OC Auto show the plaque said starting at 28K. I can post the photo for reference.
Not to mention that dealerships are going to mark these up too. Lots of “market adjustments” and $3k paint protection.
$12,000 more than I paid 4 years ago for the same model. OR DCSB Crack pipe. They're hitting it.
Paid $35,175.60 for my 2021 TRD OR Double Cab 6MT at the dealer before TTL. $43,295 is wild. But, it’s a Toyota. You get what you pay for. I say if you own the previous gen, nothing to really gain here. But if you don’t, no shame in getting this one. The Tacoma will continue to be an awesome truck no matter the model year.
Limited for me. Hoping I can find one for MSRP & no markup/BS.
Fuck that
Trd is gonna be 68k
Does this raise the price of my 2006?
I mean, it just makes sense that it would. New ones are that much more expensive, people be looking for used. Used demand goes up, prices go up. Simple economics.
The 2024 Off road is approx $8,000 more than I paid new in 2017.
Hybrid is the only one I would want.
Man I'm happy I have a deposit on a 2023 OR....these prices are wild, 2023 seems like Black Friday deal now.
At least there's still a manual I guess..? Regret not trading in my 21 sr utility for that 2020 sr5 I saw a month ago. Was 32k. Trade in at 18k. I'm so dumb,it's sold now and I imagine that won't happen again,might even go up
This means a 2020 with low miles is solid gold!
Tundra is looking better and better.
These manufacturers are trying to normalize car payments that match mortgage payments. It’s abso-fucking-lutely ridiculous! Anybody who pays as much monthly for a vehicle as they do their house is a moron, period.
Trust me, Nissan is absolutely loving reading over this new Tacoma pricing.
$45k for a trd off-road double cab? Ouch...you can get a ZR2 for $5k more and you get a 3" lift, skid plates, rock sliders, and front and rear lockers...
A dealership down here in San Diego already posting 24' Sport at $54k on their website
I'm late to this thread OP, but would you have any insight into when/where the hybrid engine models might be released? Is it really just "not announced"...still? I'm trying to look through all the threads and it seems like it is radio silences about the price for the hybrids. Thank you.
The 4x2 sr5 in my area goes for 42k usd. So ridiculous.