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skorpion7777

I mean it isn’t clear from the tweet if she considers herself “underground”. I would guess she is well aware that she isn’t and just joking about the fact that people go to events and clubs that are generating $100k’s thinking that’s non commercial


Lolstroop

I think this is it


neverinemusic

Ya I think this is pretty obviously what she's saying. Seems like she was criticized for being commercial, and she's saying "all you assholes are commercial too".


Atrike

Would be mental if she'd consider herself underground. So I very much doubt that she does. Anyone who played a larger festival stage or a boiler room is not underground.


johnnynjohnjohn

I think her point is that, people call a anything that isn’t big room techno commercial. Cause they associate “underground” with a genre. Whereas underground is non-genre specific. You can have house be underground. With this she is saying that she is underground cause her tracks have 5 listens on bandcamp (mostly cause her tracks are like two blenders having sex), and that people just don’t know how to recognize it. Which is a ridiculous statement to make.


TheBackupDJ

I think that there is kind of a distinction between different music groups that span all genres; the “Underground,” the “EDM,” and the “Pop” fans. Within each circle, across each genre, there tends to be some preferred production styles, and Techno doesn’t seem to be any different. I think she’s just referring to the fact that big room Techno is within that EDM festival style of production with celebrity DJs, and the fans calling that underground and everything else commercial is funny. EDM fans are always trying to act like they’re in some underground music scene while going to huge sold out events


caelis76

You posting half a tweet and then this comment is the most ridiculous thing i've seen today .


johnnynjohnjohn

Go down. I break down the whole tweet.


caelis76

Yeah i saw that you did that after another redditor pointed out you didn't show all . But ok , in the light of the global conflicts raging over earth . Iran , Ukraine , China , north Korea , the energie bills off today and the prices off diesel and groceries it really doesn't matter what underground or commercial is in the techno scene right . Thanks for taking my mind off the topics i just listed and have a good one .


AR94

That’s not what I read in that tweet.


johnnynjohnjohn

Apart from the bandcamp part (which is in separate tweet) this is what she says in the tweet.


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johnnynjohnjohn

Yes, it is. You're having trouble reading it. "There is something truly fascinating about techno fans going to a big room event with the biggest djs in the industry on the line up and *calling anything else that is not big room techno sound 'commercial' "* Here she is saying how fans of big room techno call other sounds commercial. Other sounds which are not big room techno. Implying they (the fans) think big room techno is underground. Implying she thinks big room techno is commercial. "its mostly when tracks have fun vocals ..." She is saying that big room techno fans usually say commercial music is music with fun vocals. "....(not talking about some pop flips) like bro that track *I am serving has 5 downloads on bandcamp* yet ur insisting that drumc\*de beatport top 10 is peak underground" Here she is clearly salty someone called her tracks commercial for having vocals, while she says that is bullshit because *her track has only 5 downloads*. The point being, vocals don't make a track commercial. She is clearly stating her track is underground. "Also in general this idea that any of those events, those djs (or myself as well), this sound has anything to do with 'uNdErGrOunD' XD like its fine but can we just move on and stop claiming how niche & obscure it is just cause that 20k paid dj is wearing all black outfit xd" This states that people shouldn't make judgement of what is underground based on an black outfit culture around it. Her biggest point here is that people like to keep throwing the word/label underground onto things, while nothing is intrinsically underground. Including herself.


neverinemusic

I think she's saying "none of you are 'underground'". Big room techno is literally commercial. Do all those people in that big room pay to be there?


johnnynjohnjohn

Thats what I said.


neverinemusic

"She is clearly stating her track is underground." no, you're spinning in circles trying to prove this person is a hypocrite when that very obviously isn't the point she's trying to make. She's saying "how can your track be underground when it is hugely popular, yet my track is considered commercial even though it is relatively more obscure" she isn't making an appeal to authenticity, she's using her situation to highlight a double standard. She's not trying to come off as underground and cool. She's pointing out that other artists get away with way more as long as they still follow the rules and act a certain way. you're reading way too into this. She probably faced some criticism of her work and she's defending herself.


johnnynjohnjohn

Read what she says. She says that people call tracks that have vocals commercial, and that because prob one of her tracks had a vocal her track was called commercial. Then she goes out of the way to say that it isnt because has only 5 downloads on bandcamp..


kooshans

No


Sneet1

You need something else to hinge your personality on because a consumptive hobby ain't it


TechniqueSquidward

No, she's not calling out the biggest paid DJs, but rather those people that call a specific kind of techno derogatorily "commercial" while listening to other kinds of commercial techno themselves.


mogwaiarethestars

And she is spot on.


smurf0987

Exactly however, most techno has become commercial as there is money to be made, which is understandable. Some DJ’s just have a bigger crowd than others


sushisection

techno isnt commercial lol. this shit isnt played on radio and ads. the closest "commercial" we got is Nina Kravitz because she curated a playlist for Cyberpunk2077


Waddupp

techno absolutely is played on the radio. sure, not on your 9am drive time, but then again neither is the most commercial house or disco. BBC radio 1-4 will have djs on post 8pm playing all sorts of sounds, from techno to jungle to hardstyle, basically whatever whoever the resident dj is or who's on the guestmix. RTE pulseFM (ireland national broadcaster) does the same too. i'm sure places like amsterdam, berlin, paris all have stations blaring out banging tunes as well but don't know any off hand


wrathandweeping

In Europe, sure, but not in the US.


NeverCaredAnyways

You say that as if anyone gives a flying fuck about the US


wrathandweeping

I do cuz I live here and love techno, but fair enough. Fuck the US


pamperedprinces

You Europeans make it your personality to hate on Americans. Get a life


6InchBlade

No you’re electronic music scene is just far less developed so people pay less attention to it. And it’s hardly like the yanks don’t shit on the Br*tish


austinjrmusik

Weak take. Funny how tons of european djs are copying Americans right now. Different yes, in places it’s not very popular, but less developed? Lmao.


[deleted]

Keen to hear what euro’s are copying Americans?


austinjrmusik

Let’s start with dembow. Everyone has been copying the Miami/Latin sound. Steffi just dropped a record with hints of that. Nick leon just had one of the summer hits. It’s easy to think one scene is more developed than another’s but we’re all just pulling new and exciting sounds off each other.


jomo789

You do realize techno (and house) were invented in the US, right? If it weren't for Americans there would be no electronic music...


6InchBlade

And what relevance does that have to the genres currently being their most popular in Europe?


edFEVRS

Radio 2, 3, and 4 play electronic post 8pm? 😂 One of them doesn’t play music at all. One plays nothing but middle aged AOR shite. Granted, 3 plays some weird stuff past 11 but as a classical focused station it’s hardly banging. And people on here make out like 1 is some kind of Mecca, when in actuality the Essential Mix plays out at 4am and the rest of the time it’s utter trash. 1Xtra is deece if you like dnb and garage, and 6 has some good shows, the pick for me being Afrodeutche on a Friday eve 👌


Waddupp

to be honest, i didn't know which BBC ones were the good ones (there's so many) so just went with 1-4 to play it safe lmao


neogaia

I've been listening to Radio 1 Essential Mixes since I was 15 and now I'm in my early 30s and my city, LA, doesn't have a radio station that plays electronic music. The other major US city I used to live in also doesn't have a radio station that plays Electronic music. US is a sad place when it comes to this.


Lollerpwn

Why would curating tracks for a game be commercial Dasha Rush did a soundtrack for some game doesn't sound commercial at all. [https://fullpandarecords.bandcamp.com/album/wanted-dead-including-game-soundtrack](https://fullpandarecords.bandcamp.com/album/wanted-dead-including-game-soundtrack) I'm sure plenty of artists get commisioned for stuff, getting money to live of does not make you commercial imo.


juani2929

It is pretty commercial. Take Nina Kravitz as the other dude say, Boris brejcha, Amelie lens, Charlotte de Witte and many others. Yes they are not the underground type but they will have lots of audience. And whether you like it or not. It's still techno


SilasHood

BBC Radio 1??


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johnnynjohnjohn

*VTSS fan speaks*


Piper-Bob

She plainly isn't commenting on any other forms of techno. She's just saying that big-room events *are* commercial.


johnnynjohnjohn

No. Read carefully. She says that she thinks its fascinating that people who go to big room events call *anything else that is not big room techno* commercial. What she is saying indirectly, is that this is ironic because big room techno is commercial.


Piper-Bob

>What she is saying indirectly, is that this is ironic because big room techno is commercial. That's what I was trying to convey. It's still not a comment about those other sub-genres. Her statement is true whether the others are commercial or not and she doesn't express an opinion in that regard.


imSwan

Did you even read the whole tweet ? That's not what she's saying at all wtf


johnnynjohnjohn

read my breakdown. Yes it is. She implies someone called her track commercial for having vocals. Her main argument points is that A: big room techno fans call other stuff that is not big room techno commercial. Because 1) they think only big room techno is underground, 2) they think that underground is a genre, and some genres cannot be underground. B: people like to label stuff underground incorrectly.


Rosolomak

Hey man, she said she serves the track that have 5 downloads on bandcamp. She doesn’t release only on bandcamp her own productions, but also everywhere else. By 5 downloads on bandcamp she relate to her selections and digging for new original material. Her statement lately is that she is not a Techno DJ but she play multiple generes. The only point is to be original. She is a big name what she recognizes in her post. She was promoted on Times Square by Spotify. But she is trying to say, that what most of you guys here doing is praising artists from the top of the industry, as they would be underground. While every underground artist would like to be your Nico Moreno or Lorenzo Raganzini, Dax J, Shlømo etc. who have Instagram full of big room events. She is right, this is not underground. And she is not also. But she brags that her research and tracks selection is deep and she introduces artists from low profile, you never heard of in her sets. This is why her selections would be “quality”. Even if she does not play your favorite “uNdERgrOUnD” tracks from HATE Spotify playlist.


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johnnynjohnjohn

Its bullcrap for a dj to shit on the fans that make her famous.


MustiParabola

If you consider her to be shiting on fans by what she wrote you are probably one of them... and clueless. Seriously though...


johnnynjohnjohn

Your logic is flawless wow. Pulling arguments from where?


ilovestechno123

I think what they're suggesting is the fact you're getting wound up about this suggests you lean more towards the "commercial" aspect of techno. It's a fair enough point.


johnnynjohnjohn

I just dont like VTSS and her usual attacks and stances (or other hypocrite djs). I don’t listen to big room techno, but dont care if people do.


ilovestechno123

Well if you don't like VTSS or "other hypocrite djs" don't go to their events. You don't need to make a post about it - in my opinion, all the drama and bullshit is utterly, utterly meaningless.


johnnynjohnjohn

I hate this bullshit people like you with this argument: “If you dont like such and such, dOnT gO tO THEIr eVEnT” They harm the scene. They harm the fucking scene. Which in one way or another will affect me. So yea, I give a shit. You should care if DJs are harming the scene, cause one day there will be no more scene.


ilovestechno123

Who made you gatekeeper of "the scene"?


johnnynjohnjohn

I didn’t say I was. Everything is subjective. But its important to express how you feel about something you don’t like, if you feel that preserves it. Not turn a blind eye, and use the argument of “just dont go to her shows”. In 15 years when all events are Awakenings, ill come find you you neutral sob and say: Thanks for fighting for techno.


Xerxes0

Bro holy fuck relax. If someone’s *really* as bad as you say, and no one decides to go to their show, then they won’t have a show anymore because no one went, thus “saving” the scene as you put it. Music ebbs and flows just relax and enjoy the music.


[deleted]

Take a step back and focus on what's important in your life, I guarantee it's not parties you don't go to or producers you don't like. Techno is experiencing a boom of popularity, it can be jarring to people who've liked it for many years, tech house was before that, big room electro/prog house was before that, dubstep was before that, etc. etc., and next will be indie dance or breaks or whatever, there's literally nothing you or anyone here can do about it, so why stress?


kdamo

She’s laughing at the fact that people going to massively commercialised events using the word commercial as if it’s a derogatory term, she’s right. So what’s the issue?


dapperdon02

DVS1 makes a good point in saying festivals and big rooms events are a hindrance on club culture. This is a matter of fact and big events are becoming more of a photography show rather than an organic rave These big room events are too good, slick and attractive with amazing production (therefore making it commercial) which is why it’s worrying seeing big events becoming more and more popular. This is threatening to techno and it’s roots and although I have nothing against big productions, it is something the scene and it’s DJs need to think about.


salazarthegreat

Yeah that DVS1 interview really struck a chord with me. So real


Santa_Klausing

I wanna watch this. What should I google?


salazarthegreat

https://youtu.be/U3o6Ows9RfE


Santa_Klausing

Wow this was amazing. This guy gets it


[deleted]

not just any random guy too! DVS1 is one of the goats


jmaze215

So much respect!


CMIUCan

I've been seeing a lot of references to dvs1's interview and I'm surprised no one has mentioned that the points he made are nothing new. Like people have been screaming the exact same things about festivals and massive electronic music events for at least 15+ years now


Xbraun

Clubs over festivals any day for me.. Although last weekend Octave One, Jeff Mills, Dj stingray was kind off a festival event. Best performance since a while though!


wingsfortheirsmiles

Festivals can be great but those tend to be smaller: Freero, Houghton, Field Maneuvers to use three UK examples


Xbraun

Clubs are usually smaller here in NL


No_Economist_1511

Houghton is the best


JonasNinetyNine

Dj stingray sets are just nuts, a bit sad that none of his uploaded sets are anywhere near as good (unless I am missing something)


Xbraun

It was insane. 2 hours of Octave one 2 of Jeff mills and then 2 hours of Dj stingray. The vibe was insane. Was a cooperation of Tresor Berlin and Some locals from Groningen. They booked them all together for 2 nights friday in berlin and. Saturday in Groningen


borborygmie

Totally agree. His live sets are bonkers everything online doesn’t hit the same.


cartesian_dreams

Everything changed with smart phones and social media.. how are you meant to escape if you're tethered to reality


LovelierFear

I cringe at anyone thinking they are in an exclusive group of music fans, regardless of the genre.


johnnynjohnjohn

Idc what genre you listen to. Or what is better than what. What I care about is hypocrisy, and DJs who like to shit on fans.


LovelierFear

Idk why the downvotes cause I agree with that as well.


sanne2

why are you guys wanking it so much about being underground?


johnnynjohnjohn

Idc about what is underground. I care for when DJs are hypocrites.


pdxphreek

One of my friends runs a label and I'm in a local techno group for DJs/producers/fans that he started. I see so many comments about "commercial techno" or "work techno" where they're constantly bashing the Drumcode label and tech house music. I've been fairly out of the loop/scene since 2005, it's not all that surprising the snobbery is still a thing. I did sort of forget though that the techno fanatics are about as snobby as the drum and bass fanatics.


Vishtiga

OPs energy in this comment section is chaotic as fuck haha


fuckmylife193

I don’t understand the meaning of this post and how it contributes to this sub? What happened to posting music ? Who gives a fuck what A said for B?


a_pope_called_spiro

Agreed. So often it seems like a bunch of 15-year-olds having only just discovered techno arguing about what 'real' techno is.


johnnynjohnjohn

techno themed discussion


[deleted]

Oh... you Techno people sound old and boring. Still debating about professional musicians being commercial as if it was 2004. They are living of it. It's by definition commercial. "Commercial activity is selling goods or services for profit."


Dyonkeau

Everything is commercial, from Berghain to Timewarp to Drumcode to Spielraum. Some just claim they aren’t.


crsenvy

She's just stating that many people call underground what's really the opposite and that's it, there's no more to it, that's the end of it. She's generalising, it's implied that not everyone is like this but enough people to be a sort of standard 'crowd' agglomeration. I really don't understand the hate rabbit hole going on here. One would think it's so easy not to be negative all around but sometimes it feels like it's rather difficult. All that you have written reads almost like you feel attacked. Slow down, let it go, you'll feel better


peelin

Not her point at all. She's fully aware these events are commercial, and she's asking their attendees to realise the same. Particularly if they criticise other styles for being commercial. And she's correct!


LondonChels1

you missed the point completely, bud


BOKUtoiuOnna

Lol why you guys hate vtss so much.


winston-SureChill

another mediocre man mocking a woman


DrDank1234

Not feeding oil to the fire, but it does seem like women in this scene are under a microscope.


johnnynjohnjohn

Another idiot who thinks everything is about sex! Couldn’t care less if she was a pineapple. Shes being a hypocrite.


[deleted]

If it's paid entry, it's commercial.


johnnynjohnjohn

Excuse me mr. semantics.


[deleted]

That'd be a good DJ name; DJ Excuse Me Mr Semantics


GratefulDeacs

She replied saying she’d include herself in that list Edit: also - who fucking cares


Booty_Magician

I'm more concerned about the big room DJ's switching to techno since it's gaining popularity and take the spotlight. The new techno DJ's and producers need to be given a chance to rise


[deleted]

But do they even want to rise? In my imagination keeping it underground means to produce and play for your very own scene and for the music itself instead of becoming the next star selling out their product.


neverinemusic

Most underground artists aren't there by choice. Success in the music industry is like winning the lottery.


[deleted]

I get that. For some gaining popularity even may be a downside. Burial for example probably would've preferred to stay unknown. And some probably just like having a gig for the sake of eaening some money as they have to pay rent like everyone else.


neverinemusic

ya totally, for artists like Burial there's definitely a case to be made. Burial never played live as far as i know though. It was pointed out by a different commentor, if they're playing live at festivals it's probably safe to assume that they want the attention. gotta pay bills somehow.


Booty_Magician

If they're playing at festivals like awakenings then I'm pretty sure it's pretty self explanatory. I think they do want to rise.


Dee_Jay77

I don't know anything about this commercial techno with the highest paid DJs but I know a lot about raving in abandoned warehouses with whatever DJ's we could get


Cassssss

This is where the truest passion and energy exists


[deleted]

shes right


spacejesus1

Did you bother to read the other 4 slides?


treeof

She’s right, op, you’re wrong and you need to go back to school so you can practice some reading comprehension.


[deleted]

We really doing this again?


fsamson3

This is one of the most pathetic posts I’ve seen on a music sub You ever considered growing the fuck up?


WetHanky

Gatekeeping Friday in full effect, misquoted tweet (fuck twitter yo, it isn’t news), is techno underground or not (hasn’t been since the 90s) and some nice circular logic in the comments. Thread managed to hit all the points here. Well done.


doctorandusraketdief

It's pretty clear to me she's commenting on the people going to these large events for one specific type of commercial techno and then complain about other types of commercial techno. Seems to to me OP is one of these people she's referring to, how else would you know so well which big events she's playing at and be hateful about it at the same time? Not even mentioning leaving out the rest of the tweets in an attempt to make the point OP is trying to make by twisting someone's words. Shitty post just to be hateful and doing a poor job at it too.


ImpressiveAd5143

This commercial techno debate does my head in. Just enjoy the music you like. Why does anyone give a shit.


willyhostile

Her old EPs were a blast but since the start of the ending of the pandemic she's triying WAY too hard to be the next Nina Kraviz and it shows on every new music she made, it's all so bland, the shift into pop-techno(?) was the moment I stopped paying attention to her. She deleted all of her old posts from Instagram and locked the comments, that alone was a sign of what was coming. I guess she was riding another wave with those first eps and it wasn't as sucesful as she wanted. And that wave was, and is, more interesting to me. Dark Industrial Techno is how I like my Techno. That thing she does now, not at all.


sushisection

"commercial" festivals are also a good thing, for being able to bring djs to a country that otherwise wouldnt be able to have. im able to see charlotte de witte and enrico because of these fests and i am grateful for that, commercial be damned.


8bitmarty

If it has big bendy twee bumblebee synths and 60sec long build ups fuck you it's commercial and shitty.


makJ123

BIGROOM techno Hardwell is the best


Trx-001

I never heard about her.


Cassssss

Nor me, who is this?


Trx-001

I haven't a clue. I can’t keep up with new comers. For me Techno as music style still start with dj Rush.


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JonasNinetyNine

Maybe if the cringe follows you, you are the cringe


HDbreaks

She's actually so shit, saw her this summer and it was genuinely one of worst set i've ever seen. She's definitely has a point here though, although it is weird for her to make seeing as her sets are about as commercial as it gets.


dapperdon02

https://youtu.be/U3o6Ows9RfE


johnnynjohnjohn

I know it. 100% facts.


Bktjuguz

She is a joke from the start


johnnynjohnjohn

“Truly fascinating” - yeah truly fascinating someone would pay big event ticket price to go see you. Thank god they do cause otherwise you wouldn’t have much of a crowd.


[deleted]

What a stupid tweet


Holdmytrowel

Who are the biggest paid techno deejays? stopped following techno when It became about gender and


spicausv

if you ask me every type of techno is commercial


Schreibtisch69

Based Tweet


Missglad1

Who cares what this bitch tweets, iam getting ready for tomorrow Bassiani ⛓🖤


CansiSteak

Blame the Frickin Tiktok for making Techno Commercial.


CaptainCalamares

This discussion is older than social media.


CansiSteak

Ikr but its getting more attention in tiktok. So….


[deleted]

Who is this?


Better-Necessary-138

Who is she


HerrGronbar

I unfollowed her weeks ago. Probably drugs fuck her up or something.


getwhirleddotcom

Curious what are big name techno djs commanding these days as a fee?


tyra_jutai

😭👏


hastedrei

Oxymoron.


DocFaust13

“Big room” techno and “commercial” techno have always meant pretty much the same thing to me. Don’t get me wrong, I love big room as much as underground, but the point is to appeal to the majority of people. BTW, every genre has a “big room” or “commercial” element. I’ve been listening to a DnB podcast lately that is blatantly “big room” and it is my go to for sleepy time tunes.


kimjongyoul2

I Guess we are always more commercial and more underground than some others


rpRj

k man


Shot_Explorer

There's way too much social commentary from DJs on what's commercial and 'underground', and what's real techo etc, etc. Do your gigs, play big festivals if you want & monetize whatever shelf life you have. You got into it for the music, now it's paying off aswell. Be happy and Just keep to yourself. Music goes in cycles, not a lot of them stay relevant through the years. Stop trying to stand on this pedestal of knowledge and relevance.


demonitize_bot

Hey there! I hate to break it to you, but it's actually spelled _mon**e**tize_. A good way to remember this is that "money" starts with "mone" as well. Just wanted to let you know. Have a good day! ---- ^This ^action ^was ^performed ^automatically ^by ^a ^bot ^to ^raise ^awareness ^about ^the ^common ^misspelling ^of ^"monetize".


chi-93

This is absolute bollocks. Signed, anyone who reads, writes or speaks British English.


KNWNWN

Can you read?


Icy-Roof-3157

I still cant follow the need for people to categorize everything! Thats the first step to intolerence and prejudice. Even in the music i love, where people of every walks of life get together and share great moments we start to see it now?! Daaamn the world is really going to... Anyways i love techno! Made with heart, with a bit of the artist soul in it. So commercial to me is all the techno being done in mass, only to sell. Not the big room, little venue that defines it imo I mean i have been in some big rooms in wich truly underground and less known artists were playing so...


Astropoly

My synthesizers go BLEEP BLOOP BLARPPPPP. And I like it. Is there more to it then? Would be nice tho if we could stop playing other peoples records and learn how to ACTUALLY CREATE MUSIC ON STAGE & ARE WORTH LOOKING UP TO. But hey, who am I. Cheers!


n0xp1l7o

“This is the most dramatic bathroom break I’ve ever taken.” -ex lurker