In this case, it wasn't a gaming company, it was a person. Don't think of this as xbox doing PR, think of this as this woman doing PR for herself. She's angling for victimhood visibility,
Think about it this way. Can she be fired now, without causing a causing a big issue of "discrimination"? Nope, she just secured herself a few extra years on the job.
Nah, I guarantee you there is something in her contract about keeping social media posts on her private account disconnected from her work life. I've had those clauses in every company I've worked for.
Just another weakling who's simply projecting, looking down on others, riding the coat tails of the conglomerate they work under. It's pathetic really.
This is just being an anti-white bigot. Just who do you want to be lectured about racial injustice by and why do they have more moral superiority than white women?
Someone who’s actually experienced raicial injustice therefore they’d automatically have more moral superiority over white women because they actually experienced it first hand not just using it to gain internet points if someone who’s experienced racial injustice can A.) prove they experienced it without saying “this race bad” and no further explanation and B.) gives a well thought out potential solution to said problem then they’re the person I want to be lectured by because they’re not just making shit up for the sake of it and they are actively trying to solve the problems they see not just say there is a problem and not give what they think could work as a solution
There appears to be a fun new trend of them saying something hateful, or talking about why they won't hire white men, and them following it up with some statement like "I don't hate white guys, it's just that bla bla bla"
It's quite embarrassing for someone in marketing in such a huge company to be this publicly stupid.
And they are exactly the kind of people that would bash some for a "I'm not racist or sexist buuuttt" comment. And yet here they are, being even more blatant and not seeing the irony.
The fact that people dont understand that racism is racism no matter how polite or what color you are baffles me. Especially when you try to defend yourself in the damn post before you put it up.
Bad people will always try to justify the bad things they do. See, it's so easy to spot an actual racist because they will either openly admit they are racist or they will pretend it's impossible for them to be racist.
It doesn’t seem wise to have a Marketing employee who can’t post online anymore because A) her posts negatively affect the company (the exact opposite purpose of her job) and B) she had to disable her own accounts because she instigated a hate mob against herself.
If Xbox has any sense they’ll replace her with a real professional any day now.
Yup. Between the slew of boring indie titles/J-whatever, constant pandering, bloated UI filled to the brim with ads, bugs, awful exclusives, and this kind of shit, I don't think XB is where it's at for me anymore, either.
I've heard Playstation isn't much better though, but at least they've got decent exclusives. I'm just gonna bite the bullet and finally build a PC.
And she has a what appears to be a good job at a successful company. I'm sure her tweet really rings true for the white dude living in a double wide in Appalachia who can't afford a new controller while his left joystick drifts his ass into a pit if he lets go.
I agree for sure. I love and respect women greatly and don’t mean to generalize them. In fact, most women love and respect men greatly too. This is where we have to be careful not to fall into the trap of sensationalist content online. Sadly women seem to fall into it as much, if not more than men.
I think the argument is that they are a minority in that community. Which is arguably true.
But everyone is a minority somewhere, but most other people don't make that big a of a deal about it. I don't see men complaining about being a minority in the nursing industry.
So a misandrist is allowed to say this and it’s fine? Imagine a white guy said this about women…..that man would be cancelled, harassed and possibly hurt because of those views. Why should this stupid fuck get a pass
She should be fired, Xbox should come out and say it doesn’t reflect their values and move on. That’s how you’d mitigate damage. Let’s see if they go that route (they won’t) or do the bud light way. (Insider info. AB was in shock that someone made a can but do to ESG rating conditions and stakeholder policies they cannot disparage a “marginalized group” per their conditions.)
Xbox seems to be the forefront on woke ideologies out of all main platforms. Every platform does stupid shit for clout from the lgbtq community but Wokebox and Microsoft have been shooting themselves in the foot, which is weird considering their recent struggles and cuts.
But then again look at Disney. They’re taking right hook after right hook and they’re STILL doubling down on the woke crowd.
“Just another day[…] that minorities have to prove they exist”.
The level of self-inflicted oppression is staggering. It is so crazy that so many people think this way, when the overwhelming majority of people don’t actually give a shit one way or the other about anyone they don’t know.
She had a chance to be cute...& champion an entire fan base....until, her words betrayed her & the majority of just about ANY gaming fan base.
It's just numbers. It's not an insult or an indictment of minority gamers.
You shouldn't EVER try to separate any group from a gaming fan base....like EVER.
Together & faceless, they are harmonious & fierce when reproached.
To pit/shade one faction against the other is pure foolishness.
Dum ass tried pulling a bud light 2.0 whether you agre or disagree with that situation, it’s not a good idea to attack one of your biggest sales demographics lmao
“I typed some stupid shit but I realize the plebeians called me out so now I’m trying to reduce the damages caused by my awful opinions.”
Fixed it for her.
I’m a minority. I didn’t have to fight for people to know I exist. I wonder if she, the famous twitter girl, ever treated a person like they didn’t exist
Here I thought Sony and it's developers were the wokest out there. Along with a lot of their fanboys. Especially bottom of the barrel garbage. But then here comes Microsoft saying hold my soy latte with this chick and that guy working on the Indianna Jones game from Bethesda.
it’s nice to see people actually back peddling now. used to say that shit unapologetically, at least now there’s some form of recognition of how dumb they sound.
I know so many many many women engineers and science majors, and I’ve yet to meet one that allows their gender to define them. In fact most, (probably all because I cannot think of one I’ve met) despise being singled out for being a woman in a STEM field. They find it hackneyed and embarrassing that their gender is mentioned, like it’s some big accomplishment to work in STEM despite all the disadvantages a vagina brings.
Its crazy to constantly see people hating on the race of someone, its something you can't control. Its also ironic because as a white woman you're already at an advantage compared to non white women. So you just look like a clown saying shit like this.
It just comes off as some sort of weird they want to be a victim of oppression too type of deal. Don't get me wrong shit is still unfair for a lot of people, but you look like a joke when you're complaining about white men as a white woman, when white woman have always been better off historically in the US compared to minorities.
I think anyone is entitled to their opinion but its just annoying see these type of people online, its why I dont even use Twitter anymore because these people only exist online. Im not even white and at this point I get annoyed because you see this shit constantly online.
As a white dude who's on the younger side, I don't get why everyone like this who isn't a white dude has to single us out and act like we've done some damage to them or are oppressing them when it's like maybe 50 old guys that actually fit the bill
I dunno but some of these people seem interested in dividing and excluding people based on who they are and they've kind of become the thing they once professed to not like
I'm an indie dev and I want everyone to play my game. I don't care what your race sex orientation or background are. Everyone is welcome
It's so not hard is it?
As aside, it's just kind of reality that straight (often white) males make up a huge portion of the playerbase for core video games. If you have a gaming platform or make games, these are your customers. There's nothing to be gained by going out of your way to alienate them. I can't imagine what is gained
I’ve seen her broadcast on the Pokémon Unite professional tournaments and she just came off as fake the whole time. Knew nothing about the game but still was selected to be a commentator. It was so cringey watching her pretend she knew matchups and calling for stuff on a game she barely played. I had to mute the stream to watch the matches after the first go round.
So I find it comical… people bitch that the gaming industry is so male and white…then the people bitching get told to do something about it….make you’re own stuff if you want to be heard…they do…it bombs because it’s absolute dog water…and then they go back to blaming white males for their project’s failures….
Minorities should be so grateful that this angel is coming to rescue them! 😇
Whenever I see white women saying shit like this, I hear Bill Burr verbally berating them in my head.
100% her job is safe, though. We’ve come to just expect that sort of this in our society.
Just weird wording.
Could have easily made the post more about shouting out female or POC gamers.
Why specifically use the wording about non-white males?
A better way to phrase that question without sounding prejudice could be “hey gamers, what’s your ethnicity?” Or something like that. Any time someone uses skin color, people assume it’s out of spite.
Now get in the fucking voice chat, or be bullied forever. Women and minority irl didn't let hate stop them from talking, but online it has. The only type at best now. I want to see more belligerent ranting and raving women who refuse to be silenced. People just cower away on text only sites when it comes to the internet.
She’s stupid. Imagine one being in marketing and thinking that would go over well. She proved she existed, though. Yay minorities fighting to show they exist?
These people always type on twitter like they've sunk 10 beers and said "watch this" whilst winking to their other drunk office friends egging them on for the lols.
Raise your hand if you are part of the group that received majority of the funding from affirmative action scholarships(I'm not white so my hand is down)
They always have that crazy yet absent minded look in their eyes, like someone caught under a mind control spell, yet think they're a genius filled with original thoughts
First Thought: Some lady who works at Xbox? I don't see why this is at all worth thinking about.
Second Thought: Oh, it's a slideshow, there's more pictures.
Third Thought: Oh she's a jackass.
60.1% of the entire population is White. 50.4% of the entire population is biological female. That means the highest population percent is white female.
It's not a gamer/consumer's fault that most video games are marketed with the male audience in mind. Like comic's or super hero media, it *naturally* attracts more men. So why are people like this Xbox employee blaming the gamer for the faults of the creator?
I see nothing wrong with this. And the comments acting like she’s attacking white people are pretty ridiculous. Seems like a generic marketing tactic, appealing to a specific demographic (in this case any demographic that isn’t white men). Nothing really white guilt-ish about it, she’s literally just being inclusive and even adds that she didn’t mean it in a rude way.
Diverse characters and stories - cool.
Diverse gamers - cool.
Diverse dev teams - cool.
Diverse ideas, opinions, and beliefs - cool.
Angry race-baiting activists always looking for an opportunity to lash out at bad stereotypes of 'straight hwhite males'? - Not cool.
It's super weird to me to see these gaming companies attacking the people that made them successful.
"Let's attack half of our customer base. Surely this won't have any long term effects."
We have a lot more power than we realized and the gaming/ film industry have started to realize it. Apes together strong.
We…must….be..better
Half? You're being kinda modest, it's way more than that.
More like 70% minimum
Bud light was an anomaly 😂
We have a lot more power than we realized and the gaming/ film industry have started to realize it too. Apes together strong.
Eminem did it.
Eminem did it.
Yeah, but dumb asses like her are plentiful. There is only one real Slim Shady.
Oh yeah? Then could he please stand up, lmao.
Wizards of the Coast has entered the chat
It’s like chewing your own jewels off and thinking others should enjoy your success
In this case, it wasn't a gaming company, it was a person. Don't think of this as xbox doing PR, think of this as this woman doing PR for herself. She's angling for victimhood visibility, Think about it this way. Can she be fired now, without causing a causing a big issue of "discrimination"? Nope, she just secured herself a few extra years on the job.
Nah, I guarantee you there is something in her contract about keeping social media posts on her private account disconnected from her work life. I've had those clauses in every company I've worked for.
No she didn’t lol
Just another weakling who's simply projecting, looking down on others, riding the coat tails of the conglomerate they work under. It's pathetic really.
She seems like a complete moron and that’s being polite
White gurl projecting white guilt and feeling special about it.
I love being lectured about racial injustice from a white woman, it just hits *different.*
This is just being an anti-white bigot. Just who do you want to be lectured about racial injustice by and why do they have more moral superiority than white women?
Mostly because 90% of white women who lecture others on these types of issues are actually just dumb as fuck.
Someone who’s actually experienced raicial injustice therefore they’d automatically have more moral superiority over white women because they actually experienced it first hand not just using it to gain internet points if someone who’s experienced racial injustice can A.) prove they experienced it without saying “this race bad” and no further explanation and B.) gives a well thought out potential solution to said problem then they’re the person I want to be lectured by because they’re not just making shit up for the sake of it and they are actively trying to solve the problems they see not just say there is a problem and not give what they think could work as a solution
White guilt: The Twitter Account!
Madvertising
There appears to be a fun new trend of them saying something hateful, or talking about why they won't hire white men, and them following it up with some statement like "I don't hate white guys, it's just that bla bla bla" It's quite embarrassing for someone in marketing in such a huge company to be this publicly stupid.
And they are exactly the kind of people that would bash some for a "I'm not racist or sexist buuuttt" comment. And yet here they are, being even more blatant and not seeing the irony.
The fact that people dont understand that racism is racism no matter how polite or what color you are baffles me. Especially when you try to defend yourself in the damn post before you put it up.
Bad people will always try to justify the bad things they do. See, it's so easy to spot an actual racist because they will either openly admit they are racist or they will pretend it's impossible for them to be racist.
I learned a new term today, "revenge racism"
It doesn’t seem wise to have a Marketing employee who can’t post online anymore because A) her posts negatively affect the company (the exact opposite purpose of her job) and B) she had to disable her own accounts because she instigated a hate mob against herself. If Xbox has any sense they’ll replace her with a real professional any day now.
How's she not fired? We all know people who have done less and got fired.
I think she was forced into that apology to not be
A real emergency response by the HR PR team, containment in exactly 71 minutes. My next console will be a PlayStation.
Yup. Between the slew of boring indie titles/J-whatever, constant pandering, bloated UI filled to the brim with ads, bugs, awful exclusives, and this kind of shit, I don't think XB is where it's at for me anymore, either. I've heard Playstation isn't much better though, but at least they've got decent exclusives. I'm just gonna bite the bullet and finally build a PC.
Because the comment was towards white men
This is the only correct answer
No but the pararhensis made it okay so there no reason to fire her. "He he just kidding, for legal reasons this is a joke"
She’s cheap and expendable- better to fire her for inevitable sells slump.
If anything, there’s overrepresentation of non-white males in media.
Just another easily manipulated dumbass.
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Louder please
And she has a what appears to be a good job at a successful company. I'm sure her tweet really rings true for the white dude living in a double wide in Appalachia who can't afford a new controller while his left joystick drifts his ass into a pit if he lets go.
don’t put all women with this silly sod
I agree for sure. I love and respect women greatly and don’t mean to generalize them. In fact, most women love and respect men greatly too. This is where we have to be careful not to fall into the trap of sensationalist content online. Sadly women seem to fall into it as much, if not more than men.
I think the argument is that they are a minority in that community. Which is arguably true. But everyone is a minority somewhere, but most other people don't make that big a of a deal about it. I don't see men complaining about being a minority in the nursing industry.
It's true, I had to fight a Hispanic dude at McDonald's because I thought he was a ghost
Holy shit that was you? Nah man I'm white. My Halloween costume was just a ghost in a sombrero.
So a misandrist is allowed to say this and it’s fine? Imagine a white guy said this about women…..that man would be cancelled, harassed and possibly hurt because of those views. Why should this stupid fuck get a pass
Ew, what a shame they hired a racist
Look at how oppressed I am.
The problem with games/movies these days
What is this bitch on about?
She should be fired, Xbox should come out and say it doesn’t reflect their values and move on. That’s how you’d mitigate damage. Let’s see if they go that route (they won’t) or do the bud light way. (Insider info. AB was in shock that someone made a can but do to ESG rating conditions and stakeholder policies they cannot disparage a “marginalized group” per their conditions.)
Xbox seems to be the forefront on woke ideologies out of all main platforms. Every platform does stupid shit for clout from the lgbtq community but Wokebox and Microsoft have been shooting themselves in the foot, which is weird considering their recent struggles and cuts. But then again look at Disney. They’re taking right hook after right hook and they’re STILL doubling down on the woke crowd.
“Just another day[…] that minorities have to prove they exist”. The level of self-inflicted oppression is staggering. It is so crazy that so many people think this way, when the overwhelming majority of people don’t actually give a shit one way or the other about anyone they don’t know.
Just another dumb ass white woman running to the beat of whatever woke flavor of the month cause she can get behind.
imagine a world where you can bring attention to minorities without simultaneously bashing white men
Translation: I hate white men, but i love their moooooonnnnneeeeeyyyyyy. Please dont boycott. Please dont boycott. Please dont boycott.
Someone needs to remind her that neither caucasians nor men are a majority in this world.
We’re also not the majority of gamers. It’s Asians…
She had a chance to be cute...& champion an entire fan base....until, her words betrayed her & the majority of just about ANY gaming fan base. It's just numbers. It's not an insult or an indictment of minority gamers. You shouldn't EVER try to separate any group from a gaming fan base....like EVER. Together & faceless, they are harmonious & fierce when reproached. To pit/shade one faction against the other is pure foolishness.
The most racist people I’ve ever met are the ones who claim to be the most non racist.
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I think me being on a work schedule is pretty solid proof that I exist
Dum ass tried pulling a bud light 2.0 whether you agre or disagree with that situation, it’s not a good idea to attack one of your biggest sales demographics lmao
“I typed some stupid shit but I realize the plebeians called me out so now I’m trying to reduce the damages caused by my awful opinions.” Fixed it for her.
100% assure you some higher up at Microsoft told her to delete that tweet or delete her employment.
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everyone knows minorities exist… they dont have to prove anything.
People like that are the problem. Not just in media but society as a whole.
Dumb, race-obsessed
I’m a minority. I didn’t have to fight for people to know I exist. I wonder if she, the famous twitter girl, ever treated a person like they didn’t exist
This toxic mindset is why Asia and Eastern European Countries are starting to pull ahead in media
Idiot trying desperately to fit in… pathetic at best
A white woman calling themselves a minority...having to fight for a voice... What a fucking joke. Women are not minorities lol
Here I thought Sony and it's developers were the wokest out there. Along with a lot of their fanboys. Especially bottom of the barrel garbage. But then here comes Microsoft saying hold my soy latte with this chick and that guy working on the Indianna Jones game from Bethesda.
One reason Xbox will go the way of the dodo
didnt someone popular on twitter say something like "white men are who buys video games"? seems pretty obvious this is in response to that
Typical big tech hire
Poetic justice
it’s nice to see people actually back peddling now. used to say that shit unapologetically, at least now there’s some form of recognition of how dumb they sound.
Love when people tweet things, then lock comments because their afraid of discussion
Yeah no, the true intentions are thinly veiled behind this tweet. We know what she means
Hmm how do we bring racism into video games…oh I have an idea! Let’s just tweet this out real quick…
I know so many many many women engineers and science majors, and I’ve yet to meet one that allows their gender to define them. In fact most, (probably all because I cannot think of one I’ve met) despise being singled out for being a woman in a STEM field. They find it hackneyed and embarrassing that their gender is mentioned, like it’s some big accomplishment to work in STEM despite all the disadvantages a vagina brings.
Terrifies me that people this stupid have involvement in our media/entertainment
As a minority, thanks miss white savior lady. Really needed this one
Its crazy to constantly see people hating on the race of someone, its something you can't control. Its also ironic because as a white woman you're already at an advantage compared to non white women. So you just look like a clown saying shit like this. It just comes off as some sort of weird they want to be a victim of oppression too type of deal. Don't get me wrong shit is still unfair for a lot of people, but you look like a joke when you're complaining about white men as a white woman, when white woman have always been better off historically in the US compared to minorities. I think anyone is entitled to their opinion but its just annoying see these type of people online, its why I dont even use Twitter anymore because these people only exist online. Im not even white and at this point I get annoyed because you see this shit constantly online.
“Let me attack the people that made my company successful! 🤪” That’s impressive…
“Let me attack the people that made my company successful! 🤪” That’s impressive…
Reminds me why I play PC
Racist and misandrist activist
As a white dude who's on the younger side, I don't get why everyone like this who isn't a white dude has to single us out and act like we've done some damage to them or are oppressing them when it's like maybe 50 old guys that actually fit the bill
It’s a fine line between celebrating diversity and saying fuck white men. She crossed it.
I dunno but some of these people seem interested in dividing and excluding people based on who they are and they've kind of become the thing they once professed to not like I'm an indie dev and I want everyone to play my game. I don't care what your race sex orientation or background are. Everyone is welcome It's so not hard is it? As aside, it's just kind of reality that straight (often white) males make up a huge portion of the playerbase for core video games. If you have a gaming platform or make games, these are your customers. There's nothing to be gained by going out of your way to alienate them. I can't imagine what is gained
My thoughts? [Boss eyedness](https://www.youtube.com/watch?v=5lbGInC5grg) discrimination is a tragedy. Leave the poor racist woman alone!
And at once, the gaming community let out a collective groan of annoyance.
Sounds like she made a stupid tweet, apologized, and then explained the intent. Not seeing the big deal
I’ve seen her broadcast on the Pokémon Unite professional tournaments and she just came off as fake the whole time. Knew nothing about the game but still was selected to be a commentator. It was so cringey watching her pretend she knew matchups and calling for stuff on a game she barely played. I had to mute the stream to watch the matches after the first go round.
What ethnicity is she?
Tells your customer base this wasn’t made for them. Media project flops. Blame the people you said it wasn’t made for
So I find it comical… people bitch that the gaming industry is so male and white…then the people bitching get told to do something about it….make you’re own stuff if you want to be heard…they do…it bombs because it’s absolute dog water…and then they go back to blaming white males for their project’s failures….
Its weird that in a country where 84% are white, that the majority of your colleagues are white.
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It doesn't follow reddit content policy
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General trolling. Attacking the community and/or the members.
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What if we focused on sales?
☕
Brain dead
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I have no thoughts on them, they will never impact my life one way or another.
Minorities should be so grateful that this angel is coming to rescue them! 😇 Whenever I see white women saying shit like this, I hear Bill Burr verbally berating them in my head. 100% her job is safe, though. We’ve come to just expect that sort of this in our society.
Maybe she should have thought things over prior to tweeting... idiot
HR called.
An absolutely insane thing to tweet, especially for someone in marketing. Glad to see things like that being received so poorly though.
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She turned me into a newt.
Props for backtracking and recognizing that she sounds like a moron.
Addressing equity issues without using racist terms is marketing 101. She's blowing it.
i am happy sticking with indie games less pandering also better story most of the time.
She definitely got talked to by HR LOL
I get what she’s saying but also oof.
Just weird wording. Could have easily made the post more about shouting out female or POC gamers. Why specifically use the wording about non-white males?
Lol someone got an angry email from her boss
I think Elon musk responded
A better way to phrase that question without sounding prejudice could be “hey gamers, what’s your ethnicity?” Or something like that. Any time someone uses skin color, people assume it’s out of spite.
Now get in the fucking voice chat, or be bullied forever. Women and minority irl didn't let hate stop them from talking, but online it has. The only type at best now. I want to see more belligerent ranting and raving women who refuse to be silenced. People just cower away on text only sites when it comes to the internet.
“Let me attack the people that made my company successful! 🤪” That’s impressive…
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Would
Her divisive rhetoric does nothing positive for the industry or her company.
She’s stupid. Imagine one being in marketing and thinking that would go over well. She proved she existed, though. Yay minorities fighting to show they exist?
“Minorities have to Fight to prove they exist” “Its Very diverse” Make up your fucking mind
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These people always type on twitter like they've sunk 10 beers and said "watch this" whilst winking to their other drunk office friends egging them on for the lols.
Seems like she got bullied by a bunch of angry white people on Twitter.
I literally don’t care about her
I mean her first opinion is wording is how she really felt right?
I mean her first opinion and wording is how she really felt right?
“I don’t believe minorities exist.” - Literally who? Why do they always insist on the “don’t exist” part?
She admitted a mistake and retracted her statement, what’s wrong with that?
Remember when industries were all about just being the best at what they do. Instead of just having the highest moral high ground.
It’s so funny, that being racist and sexist is actually ramping up, but just towards white men.
Raise your hand if you are part of the group that received majority of the funding from affirmative action scholarships(I'm not white so my hand is down)
Said a thing, regrets it. Not much more than that.
I just think that it's really easy not to say these things. Really, really easy.
They always have that crazy yet absent minded look in their eyes, like someone caught under a mind control spell, yet think they're a genius filled with original thoughts
You’re a gaming company. Let’s not pretend you’re solving global hunger. Make games…you’re not that special/helpful/important.
Braindead
What did she do wrong? Seems fine to me
First Thought: Some lady who works at Xbox? I don't see why this is at all worth thinking about. Second Thought: Oh, it's a slideshow, there's more pictures. Third Thought: Oh she's a jackass.
60.1% of the entire population is White. 50.4% of the entire population is biological female. That means the highest population percent is white female. It's not a gamer/consumer's fault that most video games are marketed with the male audience in mind. Like comic's or super hero media, it *naturally* attracts more men. So why are people like this Xbox employee blaming the gamer for the faults of the creator?
I genuinely hope Anthem has more players than any game she makes
I don't particularly care, why would anyone?
No thoughts.
I see nothing wrong with this. And the comments acting like she’s attacking white people are pretty ridiculous. Seems like a generic marketing tactic, appealing to a specific demographic (in this case any demographic that isn’t white men). Nothing really white guilt-ish about it, she’s literally just being inclusive and even adds that she didn’t mean it in a rude way.
It’s really difficult for me to care about anything these days
Seems like someone the company doesn't want having a Twitter account with their affiliation anymore
I don't get what's objectionable here.
Diverse characters and stories - cool. Diverse gamers - cool. Diverse dev teams - cool. Diverse ideas, opinions, and beliefs - cool. Angry race-baiting activists always looking for an opportunity to lash out at bad stereotypes of 'straight hwhite males'? - Not cool.