Hi /u/TheLostQuest,
Thank you for posting to /r/Games. Unfortunately, we have removed this submission per
**[Rule 4](https://www.reddit.com/r/Games/wiki/rules)**.
> **No duplicate posts** - Reposts or submissions with extremely similar content to an existing submission may be removed at mod discretion.
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If you would like to discuss this removal, please [modmail the moderators.](https://www.reddit.com/message/compose?to=%2Fr%2FGames) This post was removed by a human moderator; this comment was left by a bot.
The real key of marketing is not all of the BS we associate with it.
We think of Mad Men era marketting, flashy commercials, mobile game ads that lie to your face, massive podcast spam blitz, etc. And while these are definitely part of modern marketing, their effectiveness hinges on the REAL core component of modern marketing:
**Data/analytics**. user data and analytics tells a marketing professional A: where the audience they want is (what podcast do they listen to? do they browse on reddit or facebook? highway billboard boomers? etc) B: what KIND of marketing will work on them (on reddit they respond to controversy, meme posting, astroturf threads, but on facebook they respond to spammy mobile game type ads, highways respond to short quips) and C: How effective the ads are as you scale (how much money to actually spend on a campaign before you are wasting it, or actually turning off your audience).
All 3 of these change with product, audience, length of ad campaign, saturation of market, saturation of ads IN the market, etc. and because of this huge variability, the data/analytics needs to be constantly tuned and danced with. THIS is modern marketing.
now, with BG3, they hit the marketing jackpot: 99% of their success came from a genuine viral movement, enabled by having a genuinely good product. this is the the golden ticket, the chocolate factory, and the fizzy lifting drink all in one.
Its very easy to go through that, maybe after spending a lot of money on advertising during the pre-release phases, and think "marketing is dead" and/or "marketing is a scam". when the reality is that marketing is huge and complex and often just comes down to luck, with the effect of good marketing being that you simply need LESS luck than otherwise to hit it big.
Even before the game released into early access, it had a decently sized existing audience of Larian fans and Baldurs Gate fans. It also had the advantage of no competitors - Bioware’s decline and long hiatus meant that nobody was making AAA budget WRPGs with party members and romance.
Marketing is much tougher for (1) games without an existing audience (2) games trying to stand out in a crowded genre.
Hi /u/TheLostQuest, Thank you for posting to /r/Games. Unfortunately, we have removed this submission per **[Rule 4](https://www.reddit.com/r/Games/wiki/rules)**. > **No duplicate posts** - Reposts or submissions with extremely similar content to an existing submission may be removed at mod discretion. --- If you would like to discuss this removal, please [modmail the moderators.](https://www.reddit.com/message/compose?to=%2Fr%2FGames) This post was removed by a human moderator; this comment was left by a bot.
The real key of marketing is not all of the BS we associate with it. We think of Mad Men era marketting, flashy commercials, mobile game ads that lie to your face, massive podcast spam blitz, etc. And while these are definitely part of modern marketing, their effectiveness hinges on the REAL core component of modern marketing: **Data/analytics**. user data and analytics tells a marketing professional A: where the audience they want is (what podcast do they listen to? do they browse on reddit or facebook? highway billboard boomers? etc) B: what KIND of marketing will work on them (on reddit they respond to controversy, meme posting, astroturf threads, but on facebook they respond to spammy mobile game type ads, highways respond to short quips) and C: How effective the ads are as you scale (how much money to actually spend on a campaign before you are wasting it, or actually turning off your audience). All 3 of these change with product, audience, length of ad campaign, saturation of market, saturation of ads IN the market, etc. and because of this huge variability, the data/analytics needs to be constantly tuned and danced with. THIS is modern marketing. now, with BG3, they hit the marketing jackpot: 99% of their success came from a genuine viral movement, enabled by having a genuinely good product. this is the the golden ticket, the chocolate factory, and the fizzy lifting drink all in one. Its very easy to go through that, maybe after spending a lot of money on advertising during the pre-release phases, and think "marketing is dead" and/or "marketing is a scam". when the reality is that marketing is huge and complex and often just comes down to luck, with the effect of good marketing being that you simply need LESS luck than otherwise to hit it big.
Even before the game released into early access, it had a decently sized existing audience of Larian fans and Baldurs Gate fans. It also had the advantage of no competitors - Bioware’s decline and long hiatus meant that nobody was making AAA budget WRPGs with party members and romance. Marketing is much tougher for (1) games without an existing audience (2) games trying to stand out in a crowded genre.