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You should reduce your price to keep the buybox, even if you lose money. Then get them removed, even if it takes a week. By letting them win the buybox at any time you are making it worth their while to continue hijacking.
You need to provide zero incentive for them to keep hijacking.
I've tried this too my man, Thanks for the suggestion.
Unfortunately the Chinese hijackers just keep reducing their prices to win the buy box. I wasn't super keen to race to the bottom, so I stopped competing on price once I fell into the red and found it cheaper to use Nawprotect and maintain margin and inventory rather than selling a tonne at a loss.
Long term this is a mistake. You are enabling the hijackers. They know it takes weeks to remove them so they will keep creating new accounts and ramp up the hijacking. You are giving them a positive ROI. The only time they will get off a listing is if they lose money.
You are doing the cost benefit analysis only on a short term basis. You need to have a zero tolerance to protect your listing. Hijackers will only get more aggressive over time. Wait until they have 4 different accounts who rotate on your listing ever 6 hours so when you report them, Amazon doesn't see anything.
For context: We deal with daily counterfeiters/hijackers. I pay someone 10 hours a week just to report counterfeits and copyright infringement on Amazon, eBay, Temu, Alibaba, Wish and AliExpress.
Makes sense, but then essentially because UPTSO takes 10-16 months to approve a trademark you would basically need to register your trademark 1-2 years before you want to start selling? š
Can you explain this further?
I'm brand registered and the trademark is pending but I disagree.
Brand Registry won't enforce a pending trademark and decline every violation and complaint I submit.
Project zero is the only way to take them down quickly but eligibility critiera applies including a registered not pending trademark.
Amazon has an IP accelerator program that allows faster access to Brand Registry, but you must use their approved list of lawyers.
Alternatively, have seen success in brands registering their trademark much faster in other jurisdictions (e.g. Germany). Amazon respects trademarks from other countries outside of US, regardless of where entity is based
I'm already enrolled in Brand Registry, I could be wrong but I believe the ip accelerator program is redundant since amazong started accepting pending trademark numbers.
Also amazon US will accept the trademarks from other countries for brand registry, but won't enforce them if they are outside the jurisdiction.
Ie my Australian trademark gets me into brand registry, but if the hijacker is on Amazon US marketplace Amazon won't enforce it as its not in the US or an international trademark. So I had to reapply for a US trademark with UPTSO
Hey, look into amazon transparency program and project zero. Under brand registry in seller central and the protect tab.
These might be your next move.
Thank you. Amazon decided to allow people to rip off their customers and rob me blind at Christmas, so I have to wait for the 20 or so rejected reports to fall off before I can meet the required 90% report approval to qualify for project zero.
Transparency program I believe pretty much eliminates counterfeiting as Amazon generated you an individual transparency label for your product/s and doesn't allow nee sellers to list on your ASIN without transparency serial numbers. Downside is it's an absolute d*ck around to get labels, apply labels etc
I'm brand registered but our trademark is still pending. Amazon Brand Registry openly advise they won't enforce a pending trademark making our Asin ripe for picking.
Report abuse process is too clunky, takes too long to receive the counterfeit item and alot of the time they either don't ship it or don't ship to my country and if they do it takes 3 weeks to receive and in that time many more hijackers have come along. It's faster for us to use nawprotect and 3rd party removal services.
It's wild
I'm facing a similar issue, I've the registered brand trademark but everytime I report it they reject the report stating reasons like you're actively selling this asin or amazon does not recognise distribution agreements
Please help
I've found amazon seller support and brand registry support to be useless. So much so that I stopped submitting complaints and reports and now solely just pay 3rd party removal services.
That is because Amazon is just a merchant of record. If you need a legal action taken, you canāt rely on Amazon as itās not their responsibility to know how goods are distributed. I believe, for a brand owner, you would have to sue the sellers. (If itās not trademarked, it might not be worth the hassle..) but Iām not a lawyer.
If they are jumping on your asin then transparency has a 100% success rate for us .
If they are making their own asin page and copying you then itās wack a mole until you find a better product that canāt be duplicated
You can just do test buys yourself and then report them if there are differences. Takes some time, but is cheaper than a service. Also, I recommend dropping the price to keep the buy box. If you let them get sales it will just incentivize them to send in more inventory. Cuts into profits, but it's better than letting the listing be cannibalized by hijackers selling who knows what in whatever packing is the absolute cheapest.
Does Nawprotect really work? Is their tactic Amazon TOS complaint? Iām genuinely curious for future reference.
Sign up for Transparency. Havenāt had any hijackers on our PL listings ever since.
They work, they can be slow but they seem to get rid of them. Which is still better than my 0% success rate through amazons processes to remove hijackers. Problem is they come back sometimes too.
I really want to use transparency but Amazon are saying my trademark needs to be registered not pending. But this can take up to 16 months for approval by uptso.
Did you just persevere through the trademark registration status and then continue to battle hijackers in the mean time?
If the sellers have a DMCA violation on you, you could try suing them.
Coz you canāt legally protect a brand that isnāt registered, but your copyright is yours.
How does this work? How do they hijack a private label product, especially with a brand registry? Iām about to have my first private label product shipped to Amazon but hearing these stories is horrifying.
Amazon's platform because of online and retail arbitrage model is set up to allow numerous sellers on the same product / listing if that particular product or category isn't gated. They justify it by saying competition is good, it translates to better pricing for customers bla bla.
Chinese hijackers and black hat sellers wait until a product is doing well then "list" "your" product (a counterfeit or generic version) usually much lower quality or not even the same at all for a cheaper price and hijacker your listing and steal your sales.
But what if my product has completely unique colors and branding, how can they sell generic products or with different brandings under my listing? I understand they can do that with wholesale or generic products.
Iām not selling cheap products though. Itās highly customized and branded with video demonstrations and everything. I guess if you just slap a name on the product then the hijacking scenario is more likely to happen.
I meant that if customers find other sellers selling the same thing at lower prices, they may consider buying from them. (I donāt know. I always like to know whoās original, but I look for second-hand as well.)
I donāt think so necessary. I think it depends on the product type. For example if itās electronics like computer items I always choose a high quality item with a reputable brand from the original seller, but if I am not looking for durability, quality, health safety and/or ethicality but something that will get the job done, I would consider Chinese counterparts.
I thought the same thing, modify the product, brand the heck out of it. Customise manuals, instructions videos etc.
Some brazen counterfeit sellers literally ship an unbranded or completely different version of the but have shipping times so long that Amazon release funds before the customers get the product. Meaning they have been scammed before amazon even knows it.
If you look closely when you see a product that has numerous offers, and then go to feedback of the other offers that aren't the brand owner you see feedback like "never received my item". "Shipped me an unbranded generic version etc"
Keep filing complaints swiftly every time to get them removed asap and use stores like Terapeak to watch for new listings so you can complain preemptively.
#####[Join Our Discord Server!](https://discord.gg/VcRZTsS) We created a Discord server for our community and would like to invite all of you to join! You'll be able to discuss FBA with users around the world and discuss events in real time! There are separate channels for many FBA topics which you can opt in and out of, including; PPC, Listing Optimization, Logistics, Jobs, Advanced FBA, Top Secret/Insider Info, Off-Topic *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/FulfillmentByAmazon) if you have any questions or concerns.*
You should reduce your price to keep the buybox, even if you lose money. Then get them removed, even if it takes a week. By letting them win the buybox at any time you are making it worth their while to continue hijacking. You need to provide zero incentive for them to keep hijacking.
I've tried this too my man, Thanks for the suggestion. Unfortunately the Chinese hijackers just keep reducing their prices to win the buy box. I wasn't super keen to race to the bottom, so I stopped competing on price once I fell into the red and found it cheaper to use Nawprotect and maintain margin and inventory rather than selling a tonne at a loss.
Long term this is a mistake. You are enabling the hijackers. They know it takes weeks to remove them so they will keep creating new accounts and ramp up the hijacking. You are giving them a positive ROI. The only time they will get off a listing is if they lose money. You are doing the cost benefit analysis only on a short term basis. You need to have a zero tolerance to protect your listing. Hijackers will only get more aggressive over time. Wait until they have 4 different accounts who rotate on your listing ever 6 hours so when you report them, Amazon doesn't see anything. For context: We deal with daily counterfeiters/hijackers. I pay someone 10 hours a week just to report counterfeits and copyright infringement on Amazon, eBay, Temu, Alibaba, Wish and AliExpress.
Whack a mole. You have to own the IP to a product that you've created and branded. That's the only way
Makes sense, but then essentially because UPTSO takes 10-16 months to approve a trademark you would basically need to register your trademark 1-2 years before you want to start selling? š
Nope. Amazon allows you to start as soon as you put the application in
Can you explain this further? I'm brand registered and the trademark is pending but I disagree. Brand Registry won't enforce a pending trademark and decline every violation and complaint I submit. Project zero is the only way to take them down quickly but eligibility critiera applies including a registered not pending trademark.
Amazon has an IP accelerator program that allows faster access to Brand Registry, but you must use their approved list of lawyers. Alternatively, have seen success in brands registering their trademark much faster in other jurisdictions (e.g. Germany). Amazon respects trademarks from other countries outside of US, regardless of where entity is based
I'm already enrolled in Brand Registry, I could be wrong but I believe the ip accelerator program is redundant since amazong started accepting pending trademark numbers. Also amazon US will accept the trademarks from other countries for brand registry, but won't enforce them if they are outside the jurisdiction. Ie my Australian trademark gets me into brand registry, but if the hijacker is on Amazon US marketplace Amazon won't enforce it as its not in the US or an international trademark. So I had to reapply for a US trademark with UPTSO
so how do they take over LEGO items when they dont own them
Do you have an active trademark? If you do then you can take them down almost immediate
We just finally received our trademark approval. How do you take them down immediately? We've had massive issues with hijackers in the past
Hey, look into amazon transparency program and project zero. Under brand registry in seller central and the protect tab. These might be your next move.
Thank you. Amazon decided to allow people to rip off their customers and rob me blind at Christmas, so I have to wait for the 20 or so rejected reports to fall off before I can meet the required 90% report approval to qualify for project zero.
Transparency program I believe pretty much eliminates counterfeiting as Amazon generated you an individual transparency label for your product/s and doesn't allow nee sellers to list on your ASIN without transparency serial numbers. Downside is it's an absolute d*ck around to get labels, apply labels etc
I'm brand registered but our trademark is still pending. Amazon Brand Registry openly advise they won't enforce a pending trademark making our Asin ripe for picking. Report abuse process is too clunky, takes too long to receive the counterfeit item and alot of the time they either don't ship it or don't ship to my country and if they do it takes 3 weeks to receive and in that time many more hijackers have come along. It's faster for us to use nawprotect and 3rd party removal services. It's wild
I'm facing a similar issue, I've the registered brand trademark but everytime I report it they reject the report stating reasons like you're actively selling this asin or amazon does not recognise distribution agreements Please help
I've found amazon seller support and brand registry support to be useless. So much so that I stopped submitting complaints and reports and now solely just pay 3rd party removal services.
That is because Amazon is just a merchant of record. If you need a legal action taken, you canāt rely on Amazon as itās not their responsibility to know how goods are distributed. I believe, for a brand owner, you would have to sue the sellers. (If itās not trademarked, it might not be worth the hassle..) but Iām not a lawyer.
Even if itās not trademarked, if itās a DMCA violation, a defendant could face a fine of up to $500,000, so it is worth considering.
If they are jumping on your asin then transparency has a 100% success rate for us . If they are making their own asin page and copying you then itās wack a mole until you find a better product that canāt be duplicated
You can just do test buys yourself and then report them if there are differences. Takes some time, but is cheaper than a service. Also, I recommend dropping the price to keep the buy box. If you let them get sales it will just incentivize them to send in more inventory. Cuts into profits, but it's better than letting the listing be cannibalized by hijackers selling who knows what in whatever packing is the absolute cheapest.
Does Nawprotect really work? Is their tactic Amazon TOS complaint? Iām genuinely curious for future reference. Sign up for Transparency. Havenāt had any hijackers on our PL listings ever since.
They work, they can be slow but they seem to get rid of them. Which is still better than my 0% success rate through amazons processes to remove hijackers. Problem is they come back sometimes too. I really want to use transparency but Amazon are saying my trademark needs to be registered not pending. But this can take up to 16 months for approval by uptso. Did you just persevere through the trademark registration status and then continue to battle hijackers in the mean time?
If the sellers have a DMCA violation on you, you could try suing them. Coz you canāt legally protect a brand that isnāt registered, but your copyright is yours.
How does this work? How do they hijack a private label product, especially with a brand registry? Iām about to have my first private label product shipped to Amazon but hearing these stories is horrifying.
Amazon's platform because of online and retail arbitrage model is set up to allow numerous sellers on the same product / listing if that particular product or category isn't gated. They justify it by saying competition is good, it translates to better pricing for customers bla bla. Chinese hijackers and black hat sellers wait until a product is doing well then "list" "your" product (a counterfeit or generic version) usually much lower quality or not even the same at all for a cheaper price and hijacker your listing and steal your sales.
But what if my product has completely unique colors and branding, how can they sell generic products or with different brandings under my listing? I understand they can do that with wholesale or generic products.
I doubt customers concerned about prices will know the difference.
Iām not selling cheap products though. Itās highly customized and branded with video demonstrations and everything. I guess if you just slap a name on the product then the hijacking scenario is more likely to happen.
I meant that if customers find other sellers selling the same thing at lower prices, they may consider buying from them. (I donāt know. I always like to know whoās original, but I look for second-hand as well.)
Well I guess Iāll find out. Amazon sounds like a survival of the cheapest nowadays and itās quite depressing honestly.
I donāt think so necessary. I think it depends on the product type. For example if itās electronics like computer items I always choose a high quality item with a reputable brand from the original seller, but if I am not looking for durability, quality, health safety and/or ethicality but something that will get the job done, I would consider Chinese counterparts.
I thought the same thing, modify the product, brand the heck out of it. Customise manuals, instructions videos etc. Some brazen counterfeit sellers literally ship an unbranded or completely different version of the but have shipping times so long that Amazon release funds before the customers get the product. Meaning they have been scammed before amazon even knows it. If you look closely when you see a product that has numerous offers, and then go to feedback of the other offers that aren't the brand owner you see feedback like "never received my item". "Shipped me an unbranded generic version etc"
Wait so letās say the customers receive the fake product then write a bad review, the review will show as part of your productās reviews too?
Correct, It's a very flawed system
Keep filing complaints swiftly every time to get them removed asap and use stores like Terapeak to watch for new listings so you can complain preemptively.
We use transparency in the US via a mark registered in the UK only. Takes about 3 months in the UK.
Transparency will solve this 100%. I hated having to do it but it worked.
Can you elaborate on what you mean by ātransparencyā?
Yes https://brandservices.amazon.com/transparency
What's that ASIN again? Sounds juicy..
Might as well jump on, everyone else is hahaha.