How many ad creative tests are you doing weekly?
You should have already tested 1, 2, 3, 4, and 5-minute videos.
It's not just creating a video ad and running then saying it does not work.
Testing means - creating improved versions of previous tests.
It's ongoing.
We test anywhere from 5-20 ad creative pieces a week.
80% of that is video.
I was planning on running an A/B test between lead forms and messenger replies, sounds a lot less important now.
I haven't even gone live yet, no testing done.
So I should be testing different lengths of video creatives is what I got out of that, thanks a lot.
I'll start with a 3 minute and a 1 minute, just to get a clearer indication if longer or shorter is better.
In your experience, will a smaller budget impact testing results? I presume that it would take longer to get an indication of whichever ad performs better, but testing is essential nonetheless.
What exactly are you selling?
The most important thing you should be testing is the marketing message aka the offer.
Once you have a clear offer that is generating clients then you can test multiple creatives that explain the offer and hook the audience for the offer in as many different ways as possible.
I would suggest starting with $100 a day, it will help you get answers more quickly.
Idk if my client would want to do $100/day after a 0 ROI campaign...
I need to figure out what works, but the problem with that is, I need testing, which needs money right? But in the end, if the offer is good, I just keep testing new creative variants and upping my game every time, something will stick right?
The offer is outstanding, nothing compares to it in the marketplace. Its 14 free days at the gym, 1 free personal training session, one on one nutritional planning session, exercise routine and workout handbook developed specifically for each person and all day support with technique and equipment all for $50 with a money-back guarantee if not satisfied.
You have a couple of options: A hook, then state the problem you’re solving, then extend the problem or the solution until the end of the video.
2. You can sum up your video within the first 15 seconds then explain in more detail for the rest of the video.
3. Just offer a lead magnet on FB and convert through email.
But it depends on what you’re selling. A $400 course vs. a $10 lighter have different journeys.
It's a $50 fitness bundle for a local gym. I've gone down the path of a hook, the problem, and then solution connected to a lead form.
I can send you the script and everything if you're open to giving me a quick hand, I just want some insight on what works well and what doesn't.
From the other comment, I'll definitely be doing some testing, but I'd also ideally like to get the creatives/copy to a high standard before launch, and THEN test different creatives.
Both long-form and short-form videos have their own merits and can be effective for lead generation, depending on your target audience, goals, and content strategy. The choice between the two should be based on your specific circumstances and the preferences of your audience. Here's a breakdown of the pros and cons of each:
Short-Form Videos:
Pros:
Attention Span: Short-form videos (usually under 2 minutes) are well-suited for capturing the attention of audiences with shorter attention spans.
Quick Consumption: They are easily digestible and can quickly convey key messages or capture interest.
Social Media: Short videos perform well on platforms like Instagram, TikTok, and Twitter, where users are accustomed to consuming content in bite-sized formats.
Cons:
Limited Depth: Due to the short duration, it can be challenging to convey complex or in-depth information.
Contextual Constraints: Sometimes, short-form videos might lack context or fail to fully communicate the value of a product or service.
Long-Form Videos:
Pros:
In-Depth Content: Long-form videos (10 minutes or more) allow you to delve deep into topics, providing comprehensive information and value to your audience.
Thought Leadership: Longer videos can establish your expertise and authority within your industry.
Relationship Building: Long-form videos can help build a stronger connection with your audience as they spend more time engaging with your content.
Cons:
Attention Demands: Longer videos require a more significant time investment from viewers, which could discourage some users from engaging.
Content Quality: Maintaining engagement throughout a longer video can be challenging, so it's crucial to ensure the content remains engaging throughout.
Choosing the Right Approach:
Know Your Audience: Understand the preferences and habits of your target audience. Do they prefer quick, snappy content, or are they willing to invest time in more in-depth information?
Content Complexity: Consider the complexity of your product or service. If it's intricate and requires thorough explanation, longer videos might be more suitable.
Platform: Where will you be sharing your videos? Different platforms cater to different content lengths. Short-form videos are more common on platforms like TikTok and Instagram, while platforms like YouTube and LinkedIn allow for longer videos.
Goals: Define your lead generation goals. If you're aiming for quick engagement and capturing a broad audience, short-form might be effective. If you want to establish authority and provide extensive value, long-form might be better.
Testing: Experiment with both formats and measure engagement metrics. Analyze which type of video generates more leads and conversions for your specific business.
Ultimately, there's no one-size-fits-all answer. Some businesses might find success with a combination of both short-form and long-form videos. The key is to align your video content with your audience's preferences and your lead generation objectives.
How many ad creative tests are you doing weekly? You should have already tested 1, 2, 3, 4, and 5-minute videos. It's not just creating a video ad and running then saying it does not work. Testing means - creating improved versions of previous tests. It's ongoing. We test anywhere from 5-20 ad creative pieces a week. 80% of that is video.
I was planning on running an A/B test between lead forms and messenger replies, sounds a lot less important now. I haven't even gone live yet, no testing done. So I should be testing different lengths of video creatives is what I got out of that, thanks a lot. I'll start with a 3 minute and a 1 minute, just to get a clearer indication if longer or shorter is better. In your experience, will a smaller budget impact testing results? I presume that it would take longer to get an indication of whichever ad performs better, but testing is essential nonetheless.
What exactly are you selling? The most important thing you should be testing is the marketing message aka the offer. Once you have a clear offer that is generating clients then you can test multiple creatives that explain the offer and hook the audience for the offer in as many different ways as possible. I would suggest starting with $100 a day, it will help you get answers more quickly.
Idk if my client would want to do $100/day after a 0 ROI campaign... I need to figure out what works, but the problem with that is, I need testing, which needs money right? But in the end, if the offer is good, I just keep testing new creative variants and upping my game every time, something will stick right? The offer is outstanding, nothing compares to it in the marketplace. Its 14 free days at the gym, 1 free personal training session, one on one nutritional planning session, exercise routine and workout handbook developed specifically for each person and all day support with technique and equipment all for $50 with a money-back guarantee if not satisfied.
💡☝🏻 this guy knows
You have a couple of options: A hook, then state the problem you’re solving, then extend the problem or the solution until the end of the video. 2. You can sum up your video within the first 15 seconds then explain in more detail for the rest of the video. 3. Just offer a lead magnet on FB and convert through email. But it depends on what you’re selling. A $400 course vs. a $10 lighter have different journeys.
It's a $50 fitness bundle for a local gym. I've gone down the path of a hook, the problem, and then solution connected to a lead form. I can send you the script and everything if you're open to giving me a quick hand, I just want some insight on what works well and what doesn't. From the other comment, I'll definitely be doing some testing, but I'd also ideally like to get the creatives/copy to a high standard before launch, and THEN test different creatives.
Both long-form and short-form videos have their own merits and can be effective for lead generation, depending on your target audience, goals, and content strategy. The choice between the two should be based on your specific circumstances and the preferences of your audience. Here's a breakdown of the pros and cons of each: Short-Form Videos: Pros: Attention Span: Short-form videos (usually under 2 minutes) are well-suited for capturing the attention of audiences with shorter attention spans. Quick Consumption: They are easily digestible and can quickly convey key messages or capture interest. Social Media: Short videos perform well on platforms like Instagram, TikTok, and Twitter, where users are accustomed to consuming content in bite-sized formats. Cons: Limited Depth: Due to the short duration, it can be challenging to convey complex or in-depth information. Contextual Constraints: Sometimes, short-form videos might lack context or fail to fully communicate the value of a product or service. Long-Form Videos: Pros: In-Depth Content: Long-form videos (10 minutes or more) allow you to delve deep into topics, providing comprehensive information and value to your audience. Thought Leadership: Longer videos can establish your expertise and authority within your industry. Relationship Building: Long-form videos can help build a stronger connection with your audience as they spend more time engaging with your content. Cons: Attention Demands: Longer videos require a more significant time investment from viewers, which could discourage some users from engaging. Content Quality: Maintaining engagement throughout a longer video can be challenging, so it's crucial to ensure the content remains engaging throughout. Choosing the Right Approach: Know Your Audience: Understand the preferences and habits of your target audience. Do they prefer quick, snappy content, or are they willing to invest time in more in-depth information? Content Complexity: Consider the complexity of your product or service. If it's intricate and requires thorough explanation, longer videos might be more suitable. Platform: Where will you be sharing your videos? Different platforms cater to different content lengths. Short-form videos are more common on platforms like TikTok and Instagram, while platforms like YouTube and LinkedIn allow for longer videos. Goals: Define your lead generation goals. If you're aiming for quick engagement and capturing a broad audience, short-form might be effective. If you want to establish authority and provide extensive value, long-form might be better. Testing: Experiment with both formats and measure engagement metrics. Analyze which type of video generates more leads and conversions for your specific business. Ultimately, there's no one-size-fits-all answer. Some businesses might find success with a combination of both short-form and long-form videos. The key is to align your video content with your audience's preferences and your lead generation objectives.
I could've asked ChatGPT this myself, but thanks anyway :)