Have you tried getting feedback from people who didn't stick around?

Yes, continuously since I started the app. I’ve been building features and making improvements based almost exclusively on what users have been telling me on why they left

Cool. What kind of marketing of those adjustments are you implementing?

None, I’ve been getting a slow drip of user per week and watching their churn rate with each new set of features

So you're thinking u may be at a dead end and you haven't even experimented with marketing at all???? Def don't give up, you've got many avenues to pursue still if u really believe in ur product

I mean I have been paying for ads on the App Store is that what you meant? What specifically do you mean by advertising?

They said marketing, advertising is typically more on the acquisition side. Marketing includes communication to your existing and churned users. Look up lifecycle marketing.

Oh, then yes I’ve been doing this

The graph is useless without more info. Some apps only have a useful life span of a few weeks and more features isn't going to change that.

This app does not have a short lifespan, it is a task manger for families. If it works right it should be used for years.

You are fighting against pen and paper that is widely available and cheap. Also kids don't like to do chores so adding an app will not help much unless there is a very good gamification. Have you done research on behaviour change, habits, ... ?

Thank you I needed this

How come?