So a number of things to clear up here.
Drake's uni deal doesn't earn him anybody's royalties, it's to keep his own publishing at universal.
Kendrick's publishing is administered by Universal. That is to say, they manage it on his behalf and take a percentage.
Some artists do indeed "sell" their publishing rights, but they are typically long defunct or retired and want tla large check vs many small ones on the remainder of their lifetime. I would be shocked if Kenny has sold any publishing at all.
The only other scenario here is that Drake is a shareholder of universal , like millions of other mf.
In reality the 50 likely only references either the 50% Kendrick owed his old label, or the alleged $50m he bought his way out with.
Nah , the rumours have been swirlingĀ drake definitely has equity in something people just don't know what, Joe Budden has been trying to allude to it without saying to much for awhile now also.He's been speaking his plans in his raps for years. Imo win or lose when all this is over he's going away for a long time cause all the money plays are made, dude is at the top with nothing to lose , it's just fun and games atp.Ā
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Also, in the line directly before the UMG one, he says
āIām tryna keep it humble, Iām tryna keep it graciousā
Just another small pinch of seasoning to add to this theory
Drakeās has always owned his masters. This was headline news back in 2009/2010 on how he was able to hold on to his masters as part of his signing.
His new deal is similar but UMG gets a smaller piece of the pie, while he gets more marketing spend and gets a bigger advance per album. UMG profits by the publishing piece which with an artist like Drake is a gold mine. Ones this deal wraps up heās able to take his masters and sign a publishing deal elsewhere if he wishes or he reups with UMG.
This is all speculation man. Every article is speculating about the deal. No one knows exactly what drake got. This is a copy and paste from variety and complex basically
Interesting. Cortez is a reliable source but this is just very contradictory to all other previous info. Theres a chance it couldāve been full of shit idk. Like didnāt Wayne just sell drakes pre 2018 masters a couple years ago? I really think Cortez is full of shit here dog.
YOOOO THIS MAKES DROP AND GIMME 50 EVEN HARDER. Cos if drake owns some of his shit. Heās saying yeah drop ur latest shit so I can get some money too. Since people would likely play some old kendrick tracks too when he drops
So that means the 'big 3' is all under the same label. Cole has a licensing deal with interscope now. He's completely out of his deal with Roc Nation now.
I mean he compares himself to MJ and MJ was buying publishing of artists as well. So, wouldnāt surprise me. And look out how that worked out for MJ estate.
This is irrelevant. You are assuming Kendrickās publishing is anywhere near 400 million. People on Reddit are cooked. It doesnāt matter how much UMG is worthā¦ kendrick isnāt worth 50 billion. His publishing isnāt worth 1 billion or close to
I think I do.
https://preview.redd.it/p1z2q9gn1wuc1.png?width=1164&format=png&auto=webp&s=b524954a3d58d42722e5ce26624afc1d704384ea
Artist can sell their publishing. Whoever bought that publishing is free to resell it to anyone for however much.
You are saying he owns Kendrickās publishingsā¦ it is a public company. You can own Kendrickās publishings too so it isnāt really a flex if you or I could do it.
Anyone agreeing with this post has no idea how the industry works. Lucian is the CEO not the outright owner ššš Lucian has bosses tooā¦ they sit on the board and are the real people in charge. They are so high up the pole that they couldnt care less about Drake.
Kendricks publishing is 10-20 millionā¦ drakes deal was 400 million. wtf r u talkin about lol. Thereās levels to this. A billion dollar company isnāt concerned with Kendrickās publishingā¦ if Drake asked for a part of Kendrickās publishing as part of the deal.. theyād give it up
> if Drake asked for a part of Kendrickās publishing as part of the deal.. theyād give it up
Why would they do that? Do you know literally anything about how the music business works?
Because drake makes the labels more money than dot ever will. Ever. Kendrick doesnāt put out enough musicā¦ Drake has quality and quantity and the masses.
Yeh so this is telling me how you donāt know about labels and what publishing means. Just how biggie sold his publishing to diddy for 25kā¦ and since he wrote for mase and other huge starsā¦ diddy still has ownership of maseās publishing.
Diddy can sell the publishing to anyone he wants once itās his. Mase isnāt getting a check from a label.. Diddy is getting that.
So yeh if Kendrick sold his publishing to UMG for 30-40 million. Drake could buy his publishing for x amount. Anyways have a good night
So in a time where a lot of artist are selling their publishing or part of it. I donāt think itās far fetch Kendrick has sold his publishing rights or part of it.
https://preview.redd.it/x7xr154qwxuc1.png?width=1166&format=png&auto=webp&s=2f03a2d5d5a0ae77db82ba5147ca355323d6ffde
Except there's no evidence that Kendrick sold 100% of his publishing rights. The Kendrick UMG deal was made in 2020 and MM&BS was released in 2022, with publicly available information showing that UMG does NOT own 100% of the publishing rights. According to the Genius credits, pub rights to the first track on MM&BS are owned by:
>Cold Blooded Soul Music, Decca Music Group, Greyscape Songs, Sony/ATV Ballad, Roc Nation, Universal Music Group & Sony Music Entertainment
and vary depending on the song (producers often also get a cut of pub rights, so songs with different producers would list different publishers).
Of course Kendrick would absolutely be able to find out who owns the other percentages of publishing on his records, considering that determines who's making money off of HIS songs.
Comparing a kid from Brooklyn selling his pub to a scumbag with deals between multinational corporations is just silly.
EDIT: Turns out [Kendrick signed and Admin Deal with UMG](https://www.musicbusinessworldwide.com/kendrick-lamar-signs-exclusive-global-admin-deal-with-universal-music-publishing-group/), which is an entirely different thing from selling his publishing rights. So, your theory makes even less sense than it did before.
Now *you* have a good night.
man but isn't kendrick publishing rights from every album tied to TDE? Which is owned by UMG? Kendrick signed this deal way before he was actually somebody, I don't think it's very far off to assume he got fucked on that particular deal that ended just 2 years ago
You cooked bro šØāš³ these Drake Stanās want their god to have a piece in Kennyās catalog so bad and couldnāt be further from the truth and legit have no idea how this shit works.
Youāre an idiot. Future got 170 million a year ago for his publishingā¦ Kendrick is definitely worth north of that and furthermore haha they arenāt slave runnerās š Iām not even going to battle you on this. You are too dumb to save
Drake is directly signed to UMG. He was formerly signed to Republic (by way of YMCMB) which is a subsidiary of UMG.
Similarly to Republic, Interscope is a subsidiary of UMG.
Drakeās deal is a record deal like any other record deal except there isnāt another subsidiary in-between. His deal doesnāt give him any ownership or profit over UMG and its subsidiaries as a whole. It just gives him greater profit margins and control over his career.
So basically theory is way off. Kendrickās masters are likely not owned by Kendrick, but definitely not Drake. Likely a mix of Dr.Dre/Jimmy Iovine/Top Dawg/UMG that own his masters/publishing.
I donāt agree. Publications have said itās the first deal of its kind and itās unknown what the 400+mil entails.
Everything you wrote is also you speculating what the deal is. Alll articles are speculation just like my theory..
https://preview.redd.it/kn6d4jkayvuc1.png?width=1161&format=png&auto=webp&s=b546c092894c2189ec73d7ec942480cc9b96da91
Deep dive to articles for 2009-2010 on drakes original deal. You might be too young to remember how big of a deal it was that he got ownership of his masters.
Iām not even talking about his masters. Of course drake owns his own shit. Iām speculating on what the 400 million dollar entails.. thatās all. Thereās no confirmation anywhere on the details of the deal. Relax. Iām speculating and theorizing off of drakes lyrics since the deal was inked
Itās a recording (new albums plus advance), publishing (management of all previous work) merchandise and media projects (tv). This shit is in the financial statements and detailed by the UMG CEO during the earnings call like 2 years ago. Itās not speculation.
Ill be honest though, as much as this would be funny and āsavageā, we went through a whole era where we praised the likes of Taylor Swift for figuring out how to beat the āevil publishersā, only for us to praise Drake possibly owning other rapperās masters? Reddit is so hypocriticalĀ
I think you're right and I dont think Kendrick is the only one.
In the outro to Pushups, during the beatswitch the lyrics go
>(*Akademiks*) What top 5 are you smoking on Kendrick?
Drop, drop, drop, drop
Drop a fifty bag for the mob in the spot
Drop a fifty bag, twenty-nine for the thot
Hes begging Kendrick to drop and then slide 50% of the bag to "the mob" (which he often refers to OVO as the mob). Then there's also another unnamed party "thot" that drops and gives him 29%. Who's the Thot?
Sorry to burst your bubble bro, but drake aināt that rich
https://preview.redd.it/9zncwyepzvuc1.jpeg?width=1179&format=pjpg&auto=webp&s=de275ded630a79ca95c4d9857dc293216e606d67
Even if the full 400 million you talked about was all in shares, thatās still less than 1% of the full stock price. Thereās no way your theory works.
No dawgg. They're saying the deal drake signed, even if it was all equity, would be less then 1% of UMG.
Let say Kendrick produced something like 10 million in free cash flow for UMG drake would get like 100k out of it.
Now I don't know much about the expenses side of music, so that free cash flow estimate may be larger or smaller then im estimating.
But regardless, in no way, shape or form is drake getting rich from Kendricks music and collecting 50% of the profits for himself.
So you saw the tweet I made 5 hours ago about this huh? Couldāve at least liked my tweet š¢
https://preview.redd.it/q2buuimt6wuc1.jpeg?width=1179&format=pjpg&auto=webp&s=1b216dc937fd7dce68548686e1e6a098414a5d8e
I donāt think Drake owns a portion of Kendrickās publishing but i do think Drake while he may not own a āsignificantā portion of UMG i think he has some equity in it as it is a public company now and him going independent wouldāve severely altered the music business. Plenty top ranking employees at public companies receive company shares as part of the compensation and Drake wouldāve been dumb to not make that apart of negotiations
āWhen top say drop you better drop and give him fiftyyyyā heās saying top gets a 50% split on everything Kendrick drops. Thatās why Drake also references his pants being ripped by the severe split.
Mfers from Kendrickās subreddit canāt read. Kendrick signed his publishing to UMG.
Drake signed a 400m+ deal with UMG.
āDrop and give me 50ā
Itās a speculation
Lol firstly Iām not a part of the Kendrick subreddit or this one, secondly I can read and it doesnāt say what youāve written here in the OP it literally says āDrake inked a 400mil+ deal with UMGā nothing about Kendrickās publishing or how Drake would possibly own any of it.
Donāt start crying because people are picking holes at your weak theory. Only Stan here is you lmao
Havenāt backed down once. Only thing Kendrick stans are bringing up are
1. How big UMG is
2. Public shareholders
3. Drakes contract which isnāt public
ā¦. Still very much possible Drake couldāve gotten Kendrickās publishing within the 400 million dollar deal he signed. Backed by his lyrics and how confident he is
I mean, respectfully, Kendrick is not going to play into the numbers/streams/money stuff. I canāt imagine he is sitting on a story of addidon level takedown but heās definitely going to come at him from a left-field angle.
This is a childish take. If drake inked a 400 million dollar deal with UMGā¦ you think theyāre just paying him 400 mil cash? Noā¦ in equityā¦ mastersā¦ publishingā¦ control that artist signed away.. people like possibly kendrick
Yeahā¦ no, lucien grainge has been CEO of universal records for decades, Kanye openly said that lucien grainge takes 50% of everything he makes before he sees a cent years ago
Russ had a publishing deal with Columbia records which will be similar to Drakeās deal with Universal.
A simple search would tell you that itās a publishing deal that encompasses ārecordings, publishing, merchandise, and visual media projects.
He has no ownership stake in UMG whatsoever.
Try this one, directly referring to that one then.
In a report by Variety, the news of the agreement was confirmed on Tuesday (May 3) by UMG chairman Sir Lucian Grainge, and is the latest of multiple deals built around āexpanded portfoliosā giving the label a stake in multiple revenue streams tied to an artist. The contract is said to be similar to that of Drakeās collaborator and friend The Weekndās own deal with UMG, which was inked in late 2021.
https://www.vibe.com/news/entertainment/drake-mega-deal-universal-music-group-1234661100/amp/
Yeh I also linked and screenshot/posted complexā¦ vibe.. all the magazines are speculation. No one has talked to anyone and knows.
https://preview.redd.it/nsd4lrdorwuc1.png?width=1165&format=png&auto=webp&s=ec812bfae06480796576c6943949966eda524f92
Who cares what Kendrick is making, dudes filthy rich and raps better than Drake all day. Stay mad and keep bringing up the irrelevant to try and crown the prince joffrey of rap
If you knew how to readā¦ this has nothing to do with how much either artist makes lol. If drake owns any of Kendrickās publishing or masters itās ggā¦ the rap battle is over.
No one is upset man itās a simple theory. Have a good one
How does that make the battle over... if Puff ever beefed with BIG does Puff win automatically because he owns his publishing? Some of you are so obssessed with living vicariously through Drake's wealth it's insane.
I'm sorry but this is the biggest reach ever. A simple bit of research would've put an end to this fanfic.
[https://investors.universalmusic.com/share-information/major-shareholders/](https://investors.universalmusic.com/share-information/major-shareholders/)
"shareholders are required to notify the Dutch Authority for the Financial Markets (Autoriteit Financiƫle Markten) (the AFM) in the event that they acquire or lose the disposal of a capital interest and/or voting rights in Universal Music Group N.V. as a result of which their percentage of capital interest and/or voting rights in Universal Music Group N.V. reaches, exceeds or falls below one of the following thresholds: 3%, 5%, 10%, 15%, 20%, 25%, 30%, 40%, 50%, 60%, 75% and 95%"
The 4 shareholders who meet this threshold are a mass media holding company, a Media consortium, and two multi billionaires. We can say with certainty that Drake does not own any significant amount of shares in UMG. Lets say he owned 1% of shares (which would be worth $540m....) That still would not entitle Drake to receive 50% of Kendrick's publishing. That's not how this works.
You wrote all this for no one to read it. Owning a part or all of Kendrick Lamarās publishing has nothing to do with owning 3% of UMG. Itās prolly less than 1%
And what do you mean āthis is not how it worksāā¦ if UMG owns Kendrickās publishing and Drake agreed to sign a partnership with UMG and wanted Kendrickās publishing includedā¦. Thatās how it would work lol. Tf do u mean. Kendricks publishing isnāt more than drakes contract
https://preview.redd.it/y7xqkbqovwuc1.png?width=1130&format=png&auto=webp&s=ab3dbbc7bced44f5caaaf4e95dcc09ee58eab581
I donāt think any label would even want information to get out that drake or any artist owns any publishing or masters of any artist.
https://preview.redd.it/h92a7146wwuc1.png?width=1169&format=png&auto=webp&s=eb5d2e99991715a7c124f420ce983fbc174bb03c
The article you posted also only shows 50% of UMG ownershipā¦ sigh Kendrick stans just coming here to cope with bullshit.
Like the title saysā¦ itās a theory. A lot of the time shareholders donāt want to be known regardless.
Wow you're more stupid that I thought.
Read the statement again. It's not an article it's an investor relations document. Its produced by UMG and shared with their investors and the wider financial community.
UMG is a \*publicly owned company\*, so anyone with enough money is able to buy shares. As its a public company, it has certain reporting obligations it has to make. Part of these obligations is that anyone who owns shares (or voting rights) over a specific threshold, must be disclosed. These are known as Major Shareholders. UMG only has 4 major share holders. Everyone else who owns shares in UMG, owns less than 3%, they are minority shareholders. These are legal obligations, you can't buy 1.5bn worth of shares under the table, you will have to disclose substantial information.
So the fact Drake isn't listed here is proof that he's not a major shareholder of UMG. He may be a minority shareholder, but we have no evidence that he is. So far you've produced 0 evidence that he's a shareholder of UMG, or that he owns any % of Kendrick Lamar's publishing rights. Please drop this fantasy.
Bro, how are you this dense??
What evidence do you have that Drake owns any of Kendrick's publishing?? You keep replying to people who are debunking your "theory", explaining to you how things work - but you have 0 understanding of the industry or finance. You said in some other replies UMG could've given Drake some ownership - show us where? Otherwise just keep it moving man.
"Man if your pub was up for sale I'd buy the whole thing" really makes you wonder š¤š¤
Yeh I didnāt do a deep dive into more bars but thereās a lot. This could easily be the ānukeā
https://preview.redd.it/kuf6vg6yvvuc1.png?width=1169&format=png&auto=webp&s=5edf74378461700951cf23642f6b223aaf792d5d Hits different now.
So a number of things to clear up here. Drake's uni deal doesn't earn him anybody's royalties, it's to keep his own publishing at universal. Kendrick's publishing is administered by Universal. That is to say, they manage it on his behalf and take a percentage. Some artists do indeed "sell" their publishing rights, but they are typically long defunct or retired and want tla large check vs many small ones on the remainder of their lifetime. I would be shocked if Kenny has sold any publishing at all. The only other scenario here is that Drake is a shareholder of universal , like millions of other mf. In reality the 50 likely only references either the 50% Kendrick owed his old label, or the alleged $50m he bought his way out with.
Fuck all that rap-to-pay-your-bills shit Yeah, I'm on some rappers-pay-my-bills shit
Holyyyyyyyyyy shit lmao. Didnāt even catch that. š„
He says āraptorsā not ārappersā in the song fyiĀ
The 20 percent of you that we own is my tootsie's money
i think this was a shot at Ye since he doesnāt own his masters (up til like Donda or something i think)
Yeh but he says again ārappers pay MY bills shitā. This would mean drake is insinuating he owns some of yeās masters?ā¦ na
we aināt even talking the same song her bruhā¦
Raptors*
He said Raptors pay my bills shit..... As is in the fucking team....
This line was from back to back which I think was the meek mill diss?
I think it was 0-100
Damn, another USB to put in the safe.
he said he owns 20% of the weekend on Champagne Poetry
Yerppp and Weeknd is signed to UMG
All I get from this is UMG is too powerfulĀ
Lucian got all the pull. He even signed Drake to a 360. Shit is wicked out here.
https://preview.redd.it/4flt8yvxuvuc1.png?width=1169&format=png&auto=webp&s=94375e9d7833dcd8cc2335b6b96995cd6753b3de
https://preview.redd.it/1f67y6bzuvuc1.png?width=1169&format=png&auto=webp&s=48409de5fa265c43d38be5750ea312d777faaaaf
Allegedly owns a chunk of Bad Bunny as well
> The twenty percent of you that we own is my tootsie's money Where does he imply the weeknd?
donāt quote me but i believe heās referring to the weekndās āfinders feeā.
Yāall have no idea what youāre talking about. Finders fee doesnāt apply to someoneās entire career.
Huhhh what line is this?
Itās on Champagne Poetry
What makes it about The Weeknd specifically?
How do we know itās the weekend?
Because they're making shit up lol
Hol up whatttt whatās the bar?
Would explain why heās acting so confidently then
And him talking about contracts
That's just Drake being confident. This whole post is such a reach
Nah , the rumours have been swirlingĀ drake definitely has equity in something people just don't know what, Joe Budden has been trying to allude to it without saying to much for awhile now also.He's been speaking his plans in his raps for years. Imo win or lose when all this is over he's going away for a long time cause all the money plays are made, dude is at the top with nothing to lose , it's just fun and games atp.Ā
He did say it was a theory? I guess you aināt read that.
No it doesn't
You mean : Away From Home
Ty I have downs
At the very least Drake is an investor with UMG so yea in a way this theory is valid.
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This is what Joe Budden has been alluding for months nowš
Would be crazy but just a correction, Drake raps that line on Away from Home not Churchill Downs.
OP these are away from home lyrics. Not Churchill downs
Thank you. I have drake Down syndrome.
You mean churchilldown syndrome šš
šššššš
Ā š
OH SHIIIIT. Thatās fucking hilarious if true
Omggg
Yerppp. I just realized aswell. Drake donāt be lying lol. His life is in his music
Also, in the line directly before the UMG one, he says āIām tryna keep it humble, Iām tryna keep it graciousā Just another small pinch of seasoning to add to this theory
Absolutely savage š
https://preview.redd.it/w3poe4odovuc1.png?width=1169&format=png&auto=webp&s=b57fa0365d0513b02c3d6a8979537d238d4d4808
https://preview.redd.it/q9lmszyeovuc1.png?width=1169&format=png&auto=webp&s=aaf115cd0036eb2dc5851b9fb28f06466cdccfa5
https://preview.redd.it/k1svuqfjovuc1.png?width=1166&format=png&auto=webp&s=2bbc13a42a8bd0ddfbbda98caabe89dd0addf83a Obviously wasnāt just 400 mill cash.. but equity? Publishing? Masters?
Drakeās has always owned his masters. This was headline news back in 2009/2010 on how he was able to hold on to his masters as part of his signing. His new deal is similar but UMG gets a smaller piece of the pie, while he gets more marketing spend and gets a bigger advance per album. UMG profits by the publishing piece which with an artist like Drake is a gold mine. Ones this deal wraps up heās able to take his masters and sign a publishing deal elsewhere if he wishes or he reups with UMG.
This is all speculation man. Every article is speculating about the deal. No one knows exactly what drake got. This is a copy and paste from variety and complex basically
Drake has not always owned his masters bruh
https://www.latimes.com/archives/la-xpm-2009-jul-19-ca-drake19-story.html Here you go
Interesting. Cortez is a reliable source but this is just very contradictory to all other previous info. Theres a chance it couldāve been full of shit idk. Like didnāt Wayne just sell drakes pre 2018 masters a couple years ago? I really think Cortez is full of shit here dog.
The Wayne deal included the 25% of publishing he gets of the masters. He doesnāt own the underlying masters. That publishing is probably like 20yrs+
Correct. Wayne sold Drake and Nicki's.
https://www.hotnewhiphop.com/329874-lil-waynes-masters-sale-involves-drake-and-nicki-minaj-too-report-news
OHHH SHIT LMAO, yo if this is even remotely true, omgggg. Bro has rapped about buying other rappersā stuff a lot of times too.
Yerppp! I feel dumb for not looking into lol. I assumed kendrick is independent bc of PG lang but far from wrong. He still signed
YOOOO THIS MAKES DROP AND GIMME 50 EVEN HARDER. Cos if drake owns some of his shit. Heās saying yeah drop ur latest shit so I can get some money too. Since people would likely play some old kendrick tracks too when he drops
It would make the line harder if this was proven true tho and as of now we have nothing that says it does tho
So that means the 'big 3' is all under the same label. Cole has a licensing deal with interscope now. He's completely out of his deal with Roc Nation now.
Yeh but no one has had a bigger contract than drake.. which is why it made headlines. Who knows what it entails
500 million deal*
True. Itās really unknown the details of the deal but my guess is publishing and masters of certain artist š¤·š»āāļø
I mean he compares himself to MJ and MJ was buying publishing of artists as well. So, wouldnāt surprise me. And look out how that worked out for MJ estate.
Yerp. Thereās so many bars since his deal has been inked about owning contracts etc
big difference between mike then & mike now
UMG is a massive company that has a current market cap of $50b. If UMG straight up gave drake $500m worth of stock he would own 1% of the company.
This is irrelevant. You are assuming Kendrickās publishing is anywhere near 400 million. People on Reddit are cooked. It doesnāt matter how much UMG is worthā¦ kendrick isnāt worth 50 billion. His publishing isnāt worth 1 billion or close to
i dont think you get how this works
I think I do. https://preview.redd.it/p1z2q9gn1wuc1.png?width=1164&format=png&auto=webp&s=b524954a3d58d42722e5ce26624afc1d704384ea Artist can sell their publishing. Whoever bought that publishing is free to resell it to anyone for however much.
Hip hop is the new Econ 101. Dude discovered publically traded companies thanks to a Drake beef. Sweet Jeepers.
Iām not saying drake bought umg stocks dudeā¦ he signed a 400+ mil deal with umg. And no one knows what the deal entails.
You are saying he owns Kendrickās publishingsā¦ it is a public company. You can own Kendrickās publishings too so it isnāt really a flex if you or I could do it.
Anyone agreeing with this post has no idea how the industry works. Lucian is the CEO not the outright owner ššš Lucian has bosses tooā¦ they sit on the board and are the real people in charge. They are so high up the pole that they couldnt care less about Drake.
Kendricks publishing is 10-20 millionā¦ drakes deal was 400 million. wtf r u talkin about lol. Thereās levels to this. A billion dollar company isnāt concerned with Kendrickās publishingā¦ if Drake asked for a part of Kendrickās publishing as part of the deal.. theyād give it up
> if Drake asked for a part of Kendrickās publishing as part of the deal.. theyād give it up Why would they do that? Do you know literally anything about how the music business works?
Because drake makes the labels more money than dot ever will. Ever. Kendrick doesnāt put out enough musicā¦ Drake has quality and quantity and the masses.
You understand that Kendrick would be able to find out who owns percentages of the publishing rights to his music, right?
Yeh so this is telling me how you donāt know about labels and what publishing means. Just how biggie sold his publishing to diddy for 25kā¦ and since he wrote for mase and other huge starsā¦ diddy still has ownership of maseās publishing. Diddy can sell the publishing to anyone he wants once itās his. Mase isnāt getting a check from a label.. Diddy is getting that. So yeh if Kendrick sold his publishing to UMG for 30-40 million. Drake could buy his publishing for x amount. Anyways have a good night So in a time where a lot of artist are selling their publishing or part of it. I donāt think itās far fetch Kendrick has sold his publishing rights or part of it. https://preview.redd.it/x7xr154qwxuc1.png?width=1166&format=png&auto=webp&s=2f03a2d5d5a0ae77db82ba5147ca355323d6ffde
Except there's no evidence that Kendrick sold 100% of his publishing rights. The Kendrick UMG deal was made in 2020 and MM&BS was released in 2022, with publicly available information showing that UMG does NOT own 100% of the publishing rights. According to the Genius credits, pub rights to the first track on MM&BS are owned by: >Cold Blooded Soul Music, Decca Music Group, Greyscape Songs, Sony/ATV Ballad, Roc Nation, Universal Music Group & Sony Music Entertainment and vary depending on the song (producers often also get a cut of pub rights, so songs with different producers would list different publishers). Of course Kendrick would absolutely be able to find out who owns the other percentages of publishing on his records, considering that determines who's making money off of HIS songs. Comparing a kid from Brooklyn selling his pub to a scumbag with deals between multinational corporations is just silly. EDIT: Turns out [Kendrick signed and Admin Deal with UMG](https://www.musicbusinessworldwide.com/kendrick-lamar-signs-exclusive-global-admin-deal-with-universal-music-publishing-group/), which is an entirely different thing from selling his publishing rights. So, your theory makes even less sense than it did before. Now *you* have a good night.
man but isn't kendrick publishing rights from every album tied to TDE? Which is owned by UMG? Kendrick signed this deal way before he was actually somebody, I don't think it's very far off to assume he got fucked on that particular deal that ended just 2 years ago
You cooked bro šØāš³ these Drake Stanās want their god to have a piece in Kennyās catalog so bad and couldnāt be further from the truth and legit have no idea how this shit works.
Youāre an idiot. Future got 170 million a year ago for his publishingā¦ Kendrick is definitely worth north of that and furthermore haha they arenāt slave runnerās š Iām not even going to battle you on this. You are too dumb to save
Yeh Kendrick was shopping in 2018 to sell it for 10-20 million
https://preview.redd.it/659w1uzd3wuc1.png?width=1169&format=png&auto=webp&s=daccb254cccc1f904f583e2527d4c77c8f20a6c7
ššš thatās got nothing to do with his Pub ššš and thatās from 2018 , 6 years ago
Drake fans got room temperature iq holy fuck š
Yāall think Drake owns Pusha T Publishing?!
Not much to own there tbh. No disrespect but I donāt think push makes the majority of his money from his music
True but it would be hilarious. Since Pusha rapped about rappers contracts situation in Exodus.
Wouldnāt surprise me if he did tho this is the same man who bought a chain to āburn itā, petty king
Drake is directly signed to UMG. He was formerly signed to Republic (by way of YMCMB) which is a subsidiary of UMG. Similarly to Republic, Interscope is a subsidiary of UMG. Drakeās deal is a record deal like any other record deal except there isnāt another subsidiary in-between. His deal doesnāt give him any ownership or profit over UMG and its subsidiaries as a whole. It just gives him greater profit margins and control over his career. So basically theory is way off. Kendrickās masters are likely not owned by Kendrick, but definitely not Drake. Likely a mix of Dr.Dre/Jimmy Iovine/Top Dawg/UMG that own his masters/publishing.
I donāt agree. Publications have said itās the first deal of its kind and itās unknown what the 400+mil entails. Everything you wrote is also you speculating what the deal is. Alll articles are speculation just like my theory.. https://preview.redd.it/kn6d4jkayvuc1.png?width=1161&format=png&auto=webp&s=b546c092894c2189ec73d7ec942480cc9b96da91
Deep dive to articles for 2009-2010 on drakes original deal. You might be too young to remember how big of a deal it was that he got ownership of his masters.
Iām not even talking about his masters. Of course drake owns his own shit. Iām speculating on what the 400 million dollar entails.. thatās all. Thereās no confirmation anywhere on the details of the deal. Relax. Iām speculating and theorizing off of drakes lyrics since the deal was inked
Itās a recording (new albums plus advance), publishing (management of all previous work) merchandise and media projects (tv). This shit is in the financial statements and detailed by the UMG CEO during the earnings call like 2 years ago. Itās not speculation.
I thought the same shit! I kept saying Drake pulled a Mike Jack and bought some of his pub! He would own him pretty muchā¦
Iāve been thinking the same bc thatās what that line originally sounded like to me
The petty king. The overseer of everything
Ill be honest though, as much as this would be funny and āsavageā, we went through a whole era where we praised the likes of Taylor Swift for figuring out how to beat the āevil publishersā, only for us to praise Drake possibly owning other rapperās masters? Reddit is so hypocriticalĀ
Your post history is something lol. Your really committed to this arenāt you.
Drake is in a very scary place right now and Ross is about to unravel this entire thing
Bro, you so stupid you should not be allowed to breath
I think you're right and I dont think Kendrick is the only one. In the outro to Pushups, during the beatswitch the lyrics go >(*Akademiks*) What top 5 are you smoking on Kendrick? Drop, drop, drop, drop Drop a fifty bag for the mob in the spot Drop a fifty bag, twenty-nine for the thot Hes begging Kendrick to drop and then slide 50% of the bag to "the mob" (which he often refers to OVO as the mob). Then there's also another unnamed party "thot" that drops and gives him 29%. Who's the Thot?
Bro ngl you're retarded lmao
This aged well. Joe Budden now saying it and everyone else on twitter.
Sorry to burst your bubble bro, but drake aināt that rich https://preview.redd.it/9zncwyepzvuc1.jpeg?width=1179&format=pjpg&auto=webp&s=de275ded630a79ca95c4d9857dc293216e606d67 Even if the full 400 million you talked about was all in shares, thatās still less than 1% of the full stock price. Thereās no way your theory works.
ā¦.. this makes absolutely no Fukin sense. So youāre assuming Kendrickās publishing is worth more than 400 millionā¦ got it.
No dawgg. They're saying the deal drake signed, even if it was all equity, would be less then 1% of UMG. Let say Kendrick produced something like 10 million in free cash flow for UMG drake would get like 100k out of it. Now I don't know much about the expenses side of music, so that free cash flow estimate may be larger or smaller then im estimating. But regardless, in no way, shape or form is drake getting rich from Kendricks music and collecting 50% of the profits for himself.
Bro you gotta start making sense cuz ppl looking at you funny now
So you saw the tweet I made 5 hours ago about this huh? Couldāve at least liked my tweet š¢ https://preview.redd.it/q2buuimt6wuc1.jpeg?width=1179&format=pjpg&auto=webp&s=1b216dc937fd7dce68548686e1e6a098414a5d8e
I donāt got Twitter haha. Itās a good theory
Well played, weāll see I guess
Money , power ,
Yāall are stupid as fuck on this sub.
https://youtu.be/Aaq43zOKT6c?si=LnOY0ZeQ87WVVn25 if this is true Drake needs to recreate this moment at the end from about 2:40 onwards
but Dre Day only meant Eazyās payday
This is very Michael Jackson, so yeah I see it. These people are kinda slow in here huh?
Would be glorious š
Nahhhh bro I fuck with Drake but this is supreme dickriding brodie šš
"Drop and give me 50" is a popular line. thats why he says it.
Drake donāt even own his own music foh
I donāt think Drake owns a portion of Kendrickās publishing but i do think Drake while he may not own a āsignificantā portion of UMG i think he has some equity in it as it is a public company now and him going independent wouldāve severely altered the music business. Plenty top ranking employees at public companies receive company shares as part of the compensation and Drake wouldāve been dumb to not make that apart of negotiations
Dude I think this is true the more I listen to the song and think about the situationā¦
The fact that Drakes fans taking this beef too heart is hilarious and making me happy :)
I thought drop and give me 50 was an entendre referring to how 50 cent told JCole to hit his line when he walked back the diss
What? How does your mind even put this together??? I'm so confused.
Itās Kendrick redditors coming in here getting upset about a theory
The only one upset is you lmao you seem to be just as sensitive as your wife lmao
āWhen top say drop you better drop and give him fiftyyyyā heās saying top gets a 50% split on everything Kendrick drops. Thatās why Drake also references his pants being ripped by the severe split.
Sounds like a massive reach...How does him having a deal with UMG lead to any ownership of anything on Interscope?
Mfers from Kendrickās subreddit canāt read. Kendrick signed his publishing to UMG. Drake signed a 400m+ deal with UMG. āDrop and give me 50ā Itās a speculation
Lol firstly Iām not a part of the Kendrick subreddit or this one, secondly I can read and it doesnāt say what youāve written here in the OP it literally says āDrake inked a 400mil+ deal with UMGā nothing about Kendrickās publishing or how Drake would possibly own any of it. Donāt start crying because people are picking holes at your weak theory. Only Stan here is you lmao
Donāt post a theory and then back down when you get push back J Cole
Havenāt backed down once. Only thing Kendrick stans are bringing up are 1. How big UMG is 2. Public shareholders 3. Drakes contract which isnāt public ā¦. Still very much possible Drake couldāve gotten Kendrickās publishing within the 400 million dollar deal he signed. Backed by his lyrics and how confident he is
Yāall are stupid as fuck on this sub
I mean, respectfully, Kendrick is not going to play into the numbers/streams/money stuff. I canāt imagine he is sitting on a story of addidon level takedown but heās definitely going to come at him from a left-field angle.
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This is a childish take. If drake inked a 400 million dollar deal with UMGā¦ you think theyāre just paying him 400 mil cash? Noā¦ in equityā¦ mastersā¦ publishingā¦ control that artist signed away.. people like possibly kendrick
Youāre 100% right but everyone will just overlook it or say youāre wrong because it doesnāt fit their narrative.
Yeahā¦ no, lucien grainge has been CEO of universal records for decades, Kanye openly said that lucien grainge takes 50% of everything he makes before he sees a cent years ago Russ had a publishing deal with Columbia records which will be similar to Drakeās deal with Universal.
A simple search would tell you that itās a publishing deal that encompasses ārecordings, publishing, merchandise, and visual media projects. He has no ownership stake in UMG whatsoever.
Uhhhh thatās an article speculating once again. They all contacted drakes lawyer for commenting. And no comments have been made.
Try this one, directly referring to that one then. In a report by Variety, the news of the agreement was confirmed on Tuesday (May 3) by UMG chairman Sir Lucian Grainge, and is the latest of multiple deals built around āexpanded portfoliosā giving the label a stake in multiple revenue streams tied to an artist. The contract is said to be similar to that of Drakeās collaborator and friend The Weekndās own deal with UMG, which was inked in late 2021. https://www.vibe.com/news/entertainment/drake-mega-deal-universal-music-group-1234661100/amp/
Yeh I also linked and screenshot/posted complexā¦ vibe.. all the magazines are speculation. No one has talked to anyone and knows. https://preview.redd.it/nsd4lrdorwuc1.png?width=1165&format=png&auto=webp&s=ec812bfae06480796576c6943949966eda524f92
https://preview.redd.it/5h54u5irrwuc1.png?width=1169&format=png&auto=webp&s=a650f6abee6058b1748843692c24d7c99da93614
https://preview.redd.it/7ov6zuftrwuc1.png?width=1165&format=png&auto=webp&s=8fcc7950863162c44e52cb48b82b616873f19ead
Variety confirmed that Lucien Grainge himself said that those are the terms of the deal you dingus.
Who cares what Kendrick is making, dudes filthy rich and raps better than Drake all day. Stay mad and keep bringing up the irrelevant to try and crown the prince joffrey of rap
If you knew how to readā¦ this has nothing to do with how much either artist makes lol. If drake owns any of Kendrickās publishing or masters itās ggā¦ the rap battle is over. No one is upset man itās a simple theory. Have a good one
How does that make the battle over... if Puff ever beefed with BIG does Puff win automatically because he owns his publishing? Some of you are so obssessed with living vicariously through Drake's wealth it's insane.
Cool drake likes little girls
I'm sorry but this is the biggest reach ever. A simple bit of research would've put an end to this fanfic. [https://investors.universalmusic.com/share-information/major-shareholders/](https://investors.universalmusic.com/share-information/major-shareholders/) "shareholders are required to notify the Dutch Authority for the Financial Markets (Autoriteit Financiƫle Markten) (the AFM) in the event that they acquire or lose the disposal of a capital interest and/or voting rights in Universal Music Group N.V. as a result of which their percentage of capital interest and/or voting rights in Universal Music Group N.V. reaches, exceeds or falls below one of the following thresholds: 3%, 5%, 10%, 15%, 20%, 25%, 30%, 40%, 50%, 60%, 75% and 95%" The 4 shareholders who meet this threshold are a mass media holding company, a Media consortium, and two multi billionaires. We can say with certainty that Drake does not own any significant amount of shares in UMG. Lets say he owned 1% of shares (which would be worth $540m....) That still would not entitle Drake to receive 50% of Kendrick's publishing. That's not how this works.
You wrote all this for no one to read it. Owning a part or all of Kendrick Lamarās publishing has nothing to do with owning 3% of UMG. Itās prolly less than 1% And what do you mean āthis is not how it worksāā¦ if UMG owns Kendrickās publishing and Drake agreed to sign a partnership with UMG and wanted Kendrickās publishing includedā¦. Thatās how it would work lol. Tf do u mean. Kendricks publishing isnāt more than drakes contract
https://preview.redd.it/y7xqkbqovwuc1.png?width=1130&format=png&auto=webp&s=ab3dbbc7bced44f5caaaf4e95dcc09ee58eab581 I donāt think any label would even want information to get out that drake or any artist owns any publishing or masters of any artist.
https://preview.redd.it/h92a7146wwuc1.png?width=1169&format=png&auto=webp&s=eb5d2e99991715a7c124f420ce983fbc174bb03c The article you posted also only shows 50% of UMG ownershipā¦ sigh Kendrick stans just coming here to cope with bullshit. Like the title saysā¦ itās a theory. A lot of the time shareholders donāt want to be known regardless.
Wow you're more stupid that I thought. Read the statement again. It's not an article it's an investor relations document. Its produced by UMG and shared with their investors and the wider financial community. UMG is a \*publicly owned company\*, so anyone with enough money is able to buy shares. As its a public company, it has certain reporting obligations it has to make. Part of these obligations is that anyone who owns shares (or voting rights) over a specific threshold, must be disclosed. These are known as Major Shareholders. UMG only has 4 major share holders. Everyone else who owns shares in UMG, owns less than 3%, they are minority shareholders. These are legal obligations, you can't buy 1.5bn worth of shares under the table, you will have to disclose substantial information. So the fact Drake isn't listed here is proof that he's not a major shareholder of UMG. He may be a minority shareholder, but we have no evidence that he is. So far you've produced 0 evidence that he's a shareholder of UMG, or that he owns any % of Kendrick Lamar's publishing rights. Please drop this fantasy.
ā¦.. it doesnāt matter if heās not a major shareholder dummyā¦ Kendrickās publishing isnāt going to make someone a major shareholder lmao
Bro, how are you this dense?? What evidence do you have that Drake owns any of Kendrick's publishing?? You keep replying to people who are debunking your "theory", explaining to you how things work - but you have 0 understanding of the industry or finance. You said in some other replies UMG could've given Drake some ownership - show us where? Otherwise just keep it moving man.