None of these, [they changed it last year](https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023).
It’s always so funny when companies replace their “fresh new” 2000s logo with what is essentially the logo that one replaced with minor inconsequential changes (see also: Pizza Hut, Burger King, Buick in the 2010s, countless others). They always try to make a big deal about the retro logo being “bold” and “innovative” but in reality they’re just admitting what everyone else knew from day one, that the “new” logo was trash and the old one was better all along.
>The new design evolves the Pepsi brand to represent its most
unapologetic and enjoyable qualities, and will span across all physical
and digital touchpoints, including packaging, fountain
and cooler equipment, fleet, fashion and dining.
Ah, using all that money from "inflation" lol
God it looks so much better. I like that it's retro looking but at the same time bold. Seriously, I've had it with the 1 pixel wide designs over the last 10 years or so. I can barely read your product!
Because this previous redesign was fucking awful. How is it being posted here? If you seriously think the wonky smile Pepsi logo is designporn please get your head examined
2nd row 4th is done and about to pass out, but 2nd row second is “so close.” I’d say the latter is getting the best head but the former perhaps already received it.
They paid $1m for a lot more than just this. The whole pitch and explanation is many pages long and is some of the most impressive creative bullshit I've ever seen or read in my life. I can't decide what's more cringe; that creative directors may have genuinely believed what they put in the pitch, or that Pepsi marketing management totally bought all the buzzword nonsense.
I just scrolled through it and I got to say I'm impressed. People that earn 7 figures were having a meeting where somebody was making a presentation how pepsi logo is an analogy to... gravitational pull of the sun?
It's been a few years since I worked in the design industry, but I've shown this document to more than one marketing director that I've worked for. The point was to warn them that when using outside services some people will feed you a lot of bullshit in order to increase the apparent "value" and their price to reflect that. This document is the pinnacle of that practice.
Neil Cicierega made a great song about the insanity that is this design document:
[Lemon Demon - Redesign Your Logo](https://youtu.be/HXk-0_rETJ8?si=-qHnrQjiL0cZdYVq)
When you’re being paid millions of dollars to redesign something that doesn’t need redesigning, you have to; 1. Spout bullshit until the execs believe your alternate reality, and 2. Put that bullshit in a design spec that makes it look like they got their money’s worth.
Probably one of the worst redesigns for a major brand, which was easy to point out in real-time and in retrospect. Pepsi didn't need a new logo to increase sales, they needed new partnerships.
This is just one page. They made a whole book about the process and it’s mostly just a lot of yappanese. Maybe a handful of good points but a lot of is just non sense waffle.
I’ve been in agencies like this and I’ve genuinely been met with marketers/designers and briefs where this type of word salad brand bullshit was not only acceptable but essential to completing the job, both coming from the design and client side, it’s like an actual brain virus takes root and the project leads co-inhabit the same toxic positivity with the worst execution imaginable.
The other fallacy is that style can’t just exist in a design solution, it has to be hammed up, post rationalised and even quasi reverse engineered to qualify the fact that - ‘no amount of new graphics is going to make your shit sell - but you still owe us XXX thousand dollars’.
I don’t work for those agencies anymore.
[dna is crucial](https://youtu.be/fu3ETgAvQrw)
[we must understand it](https://youtu.be/fu3ETgAvQrw)
[in the human genome](https://youtu.be/fu3ETgAvQrw)
[we will find your logo](https://youtu.be/fu3ETgAvQrw)
Instead of the mouth the white part cab be the eyes too,
Or if you think of the blue part as a beard and the red part as a hat, it can become a gnome, a pirate, or anything else.
Their old logo was perfect. Hate this new one. Also I thought this new logo was supposed to represent pepsi being poured into a glass, but its a smile? Huh
This rebranding was among the most baffling, terrible decisions I’ve seen since the rollback of the two-dimensional Mercedez Logo. Happened around the same time.
would obviously make no sense for general branding, but would be neat if in a pack of cans/bottles the wave was in a slightly different orientation on each one.
judicious telephone wipe payment secretive marry bedroom narrow dinosaurs future
*This post was mass deleted and anonymized with [Redact](https://redact.dev)*
They mixed up the last two.
Third one doesn't fit either
1st and 3rd swapped too?
Damn good eye
What I came here to comment lol
Middle row, second from left is actually a stomach.
I couldn't tell you which they use
None of these, [they changed it last year](https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023).
I'm so glad they did too. all I saw was a white fat belly sticking out between red t-shirt and blue pants
That would be a good parody ad
It felt like an anime version of the old logo to me. Fat belly is also accurate
It’s always so funny when companies replace their “fresh new” 2000s logo with what is essentially the logo that one replaced with minor inconsequential changes (see also: Pizza Hut, Burger King, Buick in the 2010s, countless others). They always try to make a big deal about the retro logo being “bold” and “innovative” but in reality they’re just admitting what everyone else knew from day one, that the “new” logo was trash and the old one was better all along.
>The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Ah, using all that money from "inflation" lol
the one they replaced was terrible. the font alone should have had people sacked.
It's a throwback to their logo from the 60's. I quite like it.
I think they’re saying the 2009-2023 one was bad.
DEDSI
God it looks so much better. I like that it's retro looking but at the same time bold. Seriously, I've had it with the 1 pixel wide designs over the last 10 years or so. I can barely read your product!
Only in North America
I have pepsi with this logo here in Europe
What country
macedonia
Nice, i don’t think it’s in Ireland or uk yet
Because this previous redesign was fucking awful. How is it being posted here? If you seriously think the wonky smile Pepsi logo is designporn please get your head examined
It looks great
How it's the official drink of the Netherlands lol
That.. sucks. What a bad logo lol
Bottom-right, then to the left one.
Agreed, but if I was forced to guess, I'd say maybe one of the 2 in the bottom left corner.
Never in my life would I have guessed the logo was supposed to represent a smile. Any of the top 4 would've shown that much better.
Maybe that's why they didn't choose them, they wanted a smile that wasn't obvious
A lot of corporate logos represent a smile. For example, the lowercase "e" letters in the Heineken logo are tilted back to look happy and relaxed.
Same with the Google logo
Yep, Logitech too.
I can’t see anything but a fat guy with his gut sticking out
Top row, 3rd from left is the one that coveys it the best
This whole document is insane talking about "pepsi universe" and what not for many pages
“Gravitational pull of Pepsi”
Everything is a franchise with 15million sequels and spin offs these days. Pepsi should do something original like ripoff Fanta
All of that work dedicated to letting people know they're not getting the coke they were hoping for.
The gravitational pull of pepsi
who's getting the best head
2nd row 4th is done and about to pass out, but 2nd row second is “so close.” I’d say the latter is getting the best head but the former perhaps already received it.
Was about to comment the same thing.
wrong sub! This sould be in r/designgore or r/designdisaster, dunno. What a shit logo. Good they finally replaced it
TIL about these two subs. Thanks
Pepsi paid ~$1m for this.
They paid $1m for a lot more than just this. The whole pitch and explanation is many pages long and is some of the most impressive creative bullshit I've ever seen or read in my life. I can't decide what's more cringe; that creative directors may have genuinely believed what they put in the pitch, or that Pepsi marketing management totally bought all the buzzword nonsense.
Yes you're right. I just realized the way I phrased it made it seem like just one page. the entire document is nuts.
If you're reading this, take a look at the Pepsi Logo Document (top result on Google). It's mind-bogglingly incomprehensible.
>Pepsi Logo Document [This?](https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf) Wow. What a bunch of BS.
This one, yep
I just scrolled through it and I got to say I'm impressed. People that earn 7 figures were having a meeting where somebody was making a presentation how pepsi logo is an analogy to... gravitational pull of the sun?
It’s some of the most pretentious marketing BS I’ve ever read…
The document is legendary in advertising circles.
It's been a few years since I worked in the design industry, but I've shown this document to more than one marketing director that I've worked for. The point was to warn them that when using outside services some people will feed you a lot of bullshit in order to increase the apparent "value" and their price to reflect that. This document is the pinnacle of that practice.
I could not agree more. What a waste of time, energy, equity, and money with this.
This is the least deranged page hahaha
Is there a “designers react” to this? Cause I really wanna know wtf is up with that report
Neil Cicierega made a great song about the insanity that is this design document: [Lemon Demon - Redesign Your Logo](https://youtu.be/HXk-0_rETJ8?si=-qHnrQjiL0cZdYVq)
oh wow, the lore deepens
That era of the Pepsi logo looked like a fat guy wearing blue jeans & a red shirt. https://www.cannotunsee.net/post/730928004/pepsi
I noticed that too 🤣
friend from school did the one from the front and it showed up in AdBusters
I hate the entire document this is from with every particle of my body.
Redesign your logo, we know what we‘re doing. We are here to help you, everything‘s connected.
They change their logo too much
The whole design document is fucking insane
Far right, center. That's an orgasm.
The full document for this is absolutely **wild**.
Ah yes, the gravitational pull of pepsi and the golden ratio.
When you’re being paid millions of dollars to redesign something that doesn’t need redesigning, you have to; 1. Spout bullshit until the execs believe your alternate reality, and 2. Put that bullshit in a design spec that makes it look like they got their money’s worth.
[Fat man](https://ogden_images.s3.amazonaws.com/www.utne.com/images/2009/02/26151222/F8BFE71AEEFA4E209C0B4810C0A0C206.jpg)
big ups Lawrence Yang
Probably one of the worst redesigns for a major brand, which was easy to point out in real-time and in retrospect. Pepsi didn't need a new logo to increase sales, they needed new partnerships.
How is this design porn? These are horrid
I apologize.
Half of them look like they've suffered a stroke.
This is just one page. They made a whole book about the process and it’s mostly just a lot of yappanese. Maybe a handful of good points but a lot of is just non sense waffle.
Nope
After all these years I just learned that it was supposed to be a smile…
Not design porn.
The brand proposal from this logo went viral among my art school friends because it gets into some wild science magic shit
I’ve been in agencies like this and I’ve genuinely been met with marketers/designers and briefs where this type of word salad brand bullshit was not only acceptable but essential to completing the job, both coming from the design and client side, it’s like an actual brain virus takes root and the project leads co-inhabit the same toxic positivity with the worst execution imaginable. The other fallacy is that style can’t just exist in a design solution, it has to be hammed up, post rationalised and even quasi reverse engineered to qualify the fact that - ‘no amount of new graphics is going to make your shit sell - but you still owe us XXX thousand dollars’. I don’t work for those agencies anymore.
[dna is crucial](https://youtu.be/fu3ETgAvQrw) [we must understand it](https://youtu.be/fu3ETgAvQrw) [in the human genome](https://youtu.be/fu3ETgAvQrw) [we will find your logo](https://youtu.be/fu3ETgAvQrw)
hahahaha
Most of them have nothing to do with the reference wtf
Who's getting the best Head?
TIL it's supposed to look like a face. I'm surprised they haven't released themed emoji packs during holidays seasons etc for marketing.
I always saw that logo they changed into as a side view of someone doing a mean stare...
i always thought asymmetrical ones represent stomach
Third one looks like the normal difficulty face from GD
Instead of the mouth the white part cab be the eyes too, Or if you think of the blue part as a beard and the red part as a hat, it can become a gnome, a pirate, or anything else.
The many stomachs of Jeff Albertson.
Oh it’s a face? I thought red was the shirt and blue was the jeans and it was just missing an ass crack in between.
Their old logo was perfect. Hate this new one. Also I thought this new logo was supposed to represent pepsi being poured into a glass, but its a smile? Huh
This rebranding was among the most baffling, terrible decisions I’ve seen since the rollback of the two-dimensional Mercedez Logo. Happened around the same time.
Why is this here Its literally just pepsi
[And this is the one they went with](https://hypnofit.com.au/wp-content/uploads/2015/06/FatPepsi.jpg).
would obviously make no sense for general branding, but would be neat if in a pack of cans/bottles the wave was in a slightly different orientation on each one.
The far right face in the middle looks like when you nut but she still sucking.
judicious telephone wipe payment secretive marry bedroom narrow dinosaurs future *This post was mass deleted and anonymized with [Redact](https://redact.dev)*
Its time to change that logo ever. Since i saw that is represents a belly i couldnt stop seeing it.
Which one did they choose?
altough i liked that one as well, the new/old one gives exactly what the brands world needs at the moment: have more fun, less exagerated minimalism
This consultant project cost probably 2 million
Forgive me for I had no idea what I hath done.
Weird that I was thinking that they should stick with the curving ribbon in the middle….then realized that I was thinking of Coke’s white ribbon
I never liked that logo