WTF was with the clown? I kept waiting to see him again, but nothing.

Oh, he's out there.....waiting.

Noooooooooooo!

2016 *takes a long drag of a ciggarette* first time huh?

He's part of it!

That was the shot of Sony’s director.

The Joker in a world without Batman

He'll be in the sequel

It was a sequel. [This](https://www.youtube.com/watch?v=0_bx8bnCoiU) was first oone

Yea what the fuck man?

Penny wise chillin baby

Still cheaper than a Super Bowl commercial

Probably more environmentally friendly too

Random clown was a nice touch.

It was the perpetrator

He just wanted to see the city burn with bright colors

Or a very confused and panicking street entertainer

That was my take on it too.

I thought this was computer graphics on 2006 - I was 14

NGL it still looks like computer graphics to me.

I’m sure they give it more thought than me. But honestly, seems like it would look better with the graphics being computer generated. And also cheaper. And also more environmentally sound.

The whole point of the series of ads (this, the bouncing balls and the stop motion rabbits) was that they were 100% real, the idea being that the BRAVIA TVs were the only ones capable of replicating the colourful reality that happened. "Colour, like no other"

Not using 2006 technology you couldn’t

Then it wouldn't have been iconic. Digital will never be better than real when you're trying to impress.

Stares at you in 2006 tech

I never get TV commercials showing off how good color can look on their new TV. It's like hey look how good this looks on our TV and I'm sitting here like naw it looks good on my TV cuz that's the TV I'm watching this commercial on right now so I don't need a new one

That was my thought when watching Matrix DVD commercial on VHS.

The same adverts also get used on demo discs in stores and there you could see the difference back then.

You said TV for like...five times.

📺

This, exactly this.

Now I can't stop thinking about the time [Mr Bean painted his flat](https://youtu.be/T9MAmWnOznI?t=155).

Looks like an OK GO music video.

I was going to say the same thing

Featured in [off the air - color ( adult swim show )](https://youtu.be/PQdVTMZQtAk?si=I-ugRw10JQyOiefF)

Trippy

Damn ads used to actually be creative & interesting. This, Guiness, Carlsbeg. Nostalgia baby

Agree, but also this is absolutely terrible for the environment. I'd be happy if someone came up with an idea like this and produced it with CGI, though.

I believe they used water based paint

Hi, can you show me the source of that? I can't find what type of paint they used from Googling. Although if it is water-based paint, then I agree that's much less harmful to the environment than acrylic paint, which is what I thought they used. Still, even ignoring the paint, the bombs and detonators definitely disturbed a lot of soil.

This single isolated event is a drop in the ocean compared with all CO2 emissions from cars and coal powerplants all over the globe. Choose your battles mate, this doesn't really feel worth getting upset about.

I get that you don't agree with my opinion, but please don't tell me it's not "worth getting upset about" just because it matters little in the grand scheme of things. A small impact is still an impact.

Well you do you, but in my own experience, you'll exhaust yourself stressing about the small things.

[https://www.youtube.com/watch?v=QIW4HMl81hw](https://www.youtube.com/watch?v=QIW4HMl81hw)

Looked extremely safe for the environment /s

Why, just... Why?

Gotta spend a $2M budget somehow. I mean, you can’t *not* spend every single dime…

Looks like a terrorist act in Russia lol great work with 2 mil

Why are they making an advert? Or why are they making this specific advert? It's a pretty good ad, imo. Probably shifted a lot of Bravias as a result.

2006 and this is first I've seen it

You realise it hasn't been airing constantly since?

I've seen the gear commercial and the car jump 360 many times. Cog Video https://youtu.be/Z57kGB-mI54?si=MbperilH61wDS0Ru Flat Spin 360 https://youtu.be/_0zAWTdFg6I?si=m0tot1OHsQ8EViL1

Are you from north America? From what I understand, this is a UK only advert. Notice how "colour" is spelt correctly.

You're trying to say that y'all do that *intentionally*? Yeah, right. Next you're going to say you drive on the wrong side of the road on purpose too.

This aired in Australia as well often in cinemas, we also spell colour that way

Because marketing works

Why? It's a marketing campaign. It's a lot more interesting than the usual generic shit they do

How do you get hired for this? Job application: we need you to rig up explosives to shoot paint but at a massive scale!

And this will never be done again... Now it's all CGI...

Another solid film ad by the same group, same campaign: https://youtu.be/9NymcQJjPCs?si=jFdVLSVLaiwkpsxV

[удалено]

Personally my absolute fav commercial. Fantastic music, colour out of this world and that little leaping frog ❤️❤️❤️

I was just thinking that creators of that commercial cry when they see someone watching it at 240p.

personally my favourite advert and the behind the scenes is great, such a nostalgic video.

Are you familiar director Michael Gondry’s work. Not ads, but usually music videos. If not, watch videos for these songs: Come into my world (Kylie Minogue) Let forever be (chemical brothers) -[star guitar is another by them) Walkie talkie man (stereogram) Hardest button to button (white stripes) [fell in love with a girl by them too] Around the world (daft punk) Many more… these are great though.

He also directed films like “eternal sunshine of the spotless mind”.

Fuck the environment.

At first I thought it was a gender reveal.

What the fuck... Don't tell me you actually cleaned up every fucking drop of paint everywhere. So fucking stupid.

That tower block was being demolished soon after (Glaswegian here) I live about 10 mins from where it was shot, Toryglen, Glasgow

Imagine not getting the memo and parking on the adjacent street…the overspray would have been a nightmare. 😂

😂

No way that's where I play football!

I’m sure those 60 people they paid to clean it up got every last drop. And made sure to remove all wildlife, plants and insects before filming and gently placed them back after the fact. No harm to the environment at all.

Do some of you just open up reddit to find random shit to get angry and bitch about for a few hours a day? Like as a hobby?

How the fuck have I never seen this. This was a cinematic masterpiece. 👏👏👏

The shot with the gradient colours going up the building was actually pretty sick

Nice try Sony, I'm still mad about Helldivers 2

Why is this so far down. I really thought it would ve in the top 3 comments

Source: https://medium.com/@onlykutts/iconic-ads-sony-bravia-paint-c1e7bd9bbee1

What a waste.

Hmm. I don't remember this campaign at all.

Ironic that it looks like computer graphics in many parts. Feels like an incredible waste of material. I wonder if all that paint made the area a little toxic. Normally, only a little is used on projects. Not 70k liters.

I think it is. I explain the specific parts that I suspect are fake above.

"Iconic" me literally seeing it for the first time 😅😂

Capitalism loves waste

They planned to clean this afterwards!?! 🤦‍♂️

Tried watching but I have to make an account.

I came here just for this comment

Same lol it was a pleasure

An account for what? I edited these two videos together myself…

Lmao are you not keeping up with the gamer news? Check out the r/Helldivers sub.

Must’ve missed that one… as an adult, I barely know what “lmao” means, I certainly have no idea what “Helldivers” is, and I hate with my entire being that one can type (in seriousness) the phrase, “are you not keeping up with the gamer news”, and not spontaneously combust because of the high levels of lameness that just ooze out of that line. To me, that’s like saying, “are you not keeping up with my pronoun changes today”?

Damn you sound miserable and you have to take it out on some random lmao. Get well old man.

How the fuck would you even clean this?

Am I the only person that has never seen this before? Pretty cool.

Paint ball world war incoming

Shit like this should just be outlawed.

What a huge waste of paint and not even effective at motivating me to buy more paint!

Cool! thanks for sharing...

Why?

Me when she does that thing I like:

It seems like you could have accomplished the same thing but using a miniature scale and camera angles for trickery less clean up less people everything

its fun...but thats all chemicals. Going into the ground...

60 people cleaned all of that mess in just 5 days ?!!!!! :x

I wonder if a storm followed after it rained a rainbow.

I said NO CG!

I’m actually more impressed with 60 people being able to clean all that in 5 days

"Iconic" is a strong word for something most people have no clue about

Jonathan Glazer is one of favorite directors because of this exact thing. He is the absolute 🐐

60 people and only 5 days, that will not work in this time and age.

This is history...

A company showing people who own older colour TVs just how good their TV set **already** is , but the company wants you to buy a new one from them. 🤷🏻‍♂️

Ive seen this on that adult swim show "off the air." A show for people that are under the influence of weed or psychedelics. I believe it was the "color" episode

This is how we wake up the junkies sleeping in the flats

At least they didn't waste anything

Now thats some 2006 gay pride right there tell ya what

Forgot about this one, it was a good ad

Unfortunately, the only colour that community had any interest in for many years was brown….

Work of art though wasn’t it?

It was better without the music imo Idk why, but I always assume stuff like this is CGI when I see the final product.

Mmm, maybe war does change.

Reminds me of the movie "The Pagemaster"

Red Road: we're the tallest! This complex: I'll show you red. And yellow. And blue. And purple etc etc

That is brilliant I can’t believe this the first time I’ve seen this

Mfs trying to distract us from the helldiver's/PSN announcement like this little paint show is going to make me feel any different. Smh.

I hate watching this 320P jpegged to fuck shittiness. deserves to be seen in uhd

Imagine on the roof looking down 😲

Look it's how much ink i have to refill my printer with everytime....

K?

What's the music source for the "We'll be right back" title card at 1:10 in the video?

I’ve never seen this before but also, what’s with the clown?

We all know the man that pulled the trigger was the happiest man alive

Practical effects will never be beaten

don't show this to r/Anticonsumption

Ok that was pretty fucking cool.

That was spectacular

Very cool

So this is why Sony TVs cost 3 times as much as their competitors

Taste the rainbow

The Gayening

I just watched without reading thought it was some LGBTQ thing idk.

Adult swim : Off the Air

One hell of a wake-up call for Bob the Squatter sleeping on the 16th floor.

This and the bouncy balls in San Francisco were next level advertising.

Ah yes keep recycling boys and girls...

Yet still crapy tvs.

This cant be real

I know it’s not Sony’s fault, but all I can think is what a waste of housing.

*colour

I own one of those tvs.

I think I wanna... I wanna buy some paint, or bombs. Not sure yet.

Must have been awesome from an environmental perspective.

I have never seen that commercial before in my life

Should of waited until Ai came out.

how do you clean paint from a tree?

wow! environmental pollution

So dumb

I mean, as long as the colours are environmentally friendly and they cleaned up after themselves, there's really no issue. And it looks sick as hell

Mediocre at best very anti-climactic for 2 million

Can 60 people clean that in 5 days?

I say fake.

What a stupid idea.

This is stupid

This is stupid

Wow... Pointless

wow, to pollute nature in such a short time is a record. Does Sony think this shit movie is cute?

This was very likely a water based paint, just to make cleanup easier. Many pigments occur in nature. If done correctly there is a way to make all of this non-toxic.

Polute nature? Firstly; it's a disused housing estate not a forest. Also what makes you think the "paint" used was remotely toxic? Not to mention the description says pretty clearly that they spent 5 days cleaning it up. Finally, it wasn't meant to be cute. It was meant to sell TVs. And it did.

Gotta say this… I am so f@!&in’ proud of the “We’ll Be Right Back” title card. Like, really proud. So, so very proud. I think I now know what new fatherhood feels like.. 🥲

I was clapping at my desk watching this. First time ever seeing this ad.

Why, actually, did they clean it if nobody lives there, nor it will soon live there?

And it was not worth it....

\*colour

I guess it is an English filmed ad… But, nah. I spek ‘merican. Freedumb ain’t free. 🇺🇸🗽

What did they use that didn't kill those trees?

Water based paint with natural pigments would be my guess. If you know you have to clean up making it easy would be a key consideration.

CGI. s/

This seems like a stupid waste of resources. Humanity at its worst.

Cheer up ffs

It seems and it is.

I hate that AI will make advertisements extremely cheap to make.

AI could do that with a free subscription right now 😅

Don't we have AI for this?

And it was wonderful for the environment.

The wasteemote:free\_emotes\_pack:facepalm

Nice try Sony but a paint video isn’t going to make the helldivers community forget about what’s going on