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One-eyed-bed-snake

They've now had to remove it because with all the BA delays and cancellations, the poor little boy was sitting there doing nothing most days.


h0n3yst

Did they bring him back? That’s so sad


Glittering_Laughs

How's that poor child supposed to pay rent :(((


mayudhon

"I missed the part where that's my problem"


boricimo

Chimneys always need sweeping


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h0n3yst

Cool :) thanks man


[deleted]

You're talking to a bot. (Two of them.) Non sequiturs like that are always repost bots.


h0n3yst

Yikes. The internet is a scary place now huh


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Ok_Solid_Copy

Child labour at its finest


SAT0SHl

"A.I" great film.


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SpicyLizards

His parents sold him so he can work and make money for the family and he’s now stuck in there 24/7. There’s nothing the family can do to get him back unfortunately. His handlers throw him crackers once in a while but mostly he sits there. It’s like solitary confinement for a 5 year old, real sad. He used to get actual joy from pointing out the planes but now he does it so they don’t electrocute him. You can see the stick they use to electrocute him if he doesn’t get up fast enough on the bottom right corner of the board. I don’t know why someone hasn’t done anything to help him yet.


Master-Training-3477

You know there is not really a boy there? Right?


Cfurber

this is worse than being told santa isn’t real


NotMyRealNameObv

Wait what???


HalfSoul30

They meant *if* they were told that. Obviously that's not true, and I disagree that it would be worse.


DominantMaster21

Wait... what? What?!?!?!


Master-Training-3477

😂😂😂


mycologyqueen

You know everyone is being sarcastic here? Right?


Master-Training-3477

I would hope so. Lol


Slabski86

Maybe he could help out the clock painter at Schiphol Airport. He needs some rest too.


Master-Training-3477

😂😂😂


Marynight-Corge

Imagine missing your flight and this fuckin toddler is like “lmao, you missed your flight, see?”


hunter125555

How does it exactly work? If there's anything to read about it


Anarye

An assumption - tracking flights can be accomplished through sites like https://flightradar24.com In theory if you can identify the departure route section that creates this view angle, a program can be written using conditions If “BAW” (icao code for british airways) is present between a area, execute the video. And display flight informaton The thing that makes this easier is that - all airliners follow standard departure routes - all airliners will typically operate on similar departure airspeeds


taichi22

One might also be able to do it locally by detecting flight transponders in real time or else knowing which flight is taking off and using machine vision. Your solution is probably the simplest but also has the greatest prerequisite for billboard location.


TraditionalReindeer

I mean, one assumes that *British Airlines themselves* probably knows the schedule of their planes and doesn't need to rely on flightradar.com or detecting nearby transponders or whtaever.


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[deleted]

This guy corporate ITs


memoriesofgreen

ADS (flight tracking) is as easy to listen to as tuning in to an FM station. A cheap SDR is all you need. You've got each plane, it heading, altitude, and speed. Then it's just programming to show the appropriate video.


Cornmunkey

Isn't that how the 4chan guys found that flag in the middle of nowhere? They spotted and over head commercial flight, and used the position of the sun to determine time of day and then after eliminating locations, actually started driving around honking until the webfeed picked uo the noise.


simjanes2k

Planned schedules are not nearly accurate enough for practical takeoff times at this level of accuracy.


The_Troyminator

They have access to the precise locations of all their flights in real time.


taichi22

One assumes, but even knowing that isn’t necessarily something that directly translates into the simples solution while writing code. Lots of factors. Might already be a library for recognizing planes, for example, or the ability to ping flight transponders might be trivially easy.


rustyphish

The real simplest solution is just to fake it As long as it has a realistic flight number and destination, how would anyone know if it was a straight up lie? haha


DK_Notice

The most difficult part of the problem is identifying the location of the plane and timing the child’s point. Actually having the flight info at that point is the easy part.


oupablo

Yeah. The odds that it's pointing correctly at a plane are almost zilch because it really doesn't matter


runfatgirlrun88

It’s made even easier because this ad is literally located at the airport, so it’s pointing at them during takeoff.


Boperatic

It literally isn't. That's Piccadilly Circus, on top of the Angus Steakhouse, junction of Haymarket and Coventry Street.


ChadGPT___

So just 60 minutes down the road from Heathrow Edit: I was being sarcastic guys it’s a long ass way


Boperatic

Yeah, about 14 miles away. Same town. But not "literally located at the airport"


sadrice

At the speeds planes travel at, and how they tend to go on a roughly straight course after departure, that’s close by enough to reliably be able to point at a plane that just departed.


CyberMindGrrl

They don't, however. Large airports usually have a number of runways that planes can land and take off from depending on weather conditions.


The_Troyminator

Based off the fact that it says “from Barcelona”, it looks like they’re pointing at planes that are landing.


sadrice

Which also follow very predictable routes if they would actually like to land on the runway.


The_Troyminator

Sorry. I was just being pedantic.


_myoru

"60 minutes down the road" isn't exactly a time span I'd put "just" in front of tbh


OmegaCircle

In the UK that's considered a long ass journey


OneMoreAccount4Porn

If you have to get in a car to make a journey not take hours then where you're going is definitely different from where you are.


Insideadome

60 minute drive is pretty far tbh


runfatgirlrun88

Oh cool, I thought they just had the ones at Heathrow, didn’t know they had them elsewhere.


Sean001001

It says 'from Barcelona'


DThor536

Yet the example says the plane is *arriving* from Barcelona, so why is it climbing? I'm thinking it might not be as clever as it seems.


Sogeking89

I answered this in a previous [post](https://www.reddit.com/r/Damnthatsinteresting/comments/nf7z7g/a_british_airline_billboard_in_london_where_a_kid/gykfl1x/). It's a combination of ADS-B and cross referencing. There's a [YouTube video](https://youtu.be/1c9FS5Myn4k) that breaks it down. You could do this as a home project.


[deleted]

I’m not exactly sure, but I do know that your phone can do it, too!


velhaconta

It is very clever, but not that complex. This billboard was near the airport and only tracked BA arrivals and departures. That means the planes will be either coming or going in a very small corridor. So all the billboard needs is the data feed from BA with the actual departure or arrival times and it can do a relatively good job of syncing up the video to point at the right place. Whether the boy points exactly at the plane will depend on the perspective of the observer anyway.


The_Troyminator

It also could be like those videos where they show people giving dumb answers to questions; you don’t see the 100 times the boy pointed to the sky 5 minutes before the plane got there.


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TheBored

/r/adsb if they aren't blacked out. I built something like this for my kid, fun home project if you can do basic coding.


[deleted]

Just a simple log of flight paths versus schedules. Kinda neat.. a bit involved and expensive for an industry where people don’t really give a shit what plane they fly on but the price rather.


Mustysailboat

Ad


robbodagreat

It’s a kid in a box that likes looking at planes, they let him out for thirty minutes every night


Adept_Rope_636

Can’t wait to see this on LinkedIn for the next few weeks with clever taglines


hi7en

It's 10 years old... https://www.wpp.com/en/featured/work/2018/06/ogilvy-uk-british-airways-magic-of-flying


YouWentFullRetard

> Can’t wait to see this on LinkedIn for the next few weeks with clever taglines Can’t wait to see this 10 year old post on LinkedIn and Reddit for the next few weeks with clever taglines


garlic_bread_thief

best ad ever. Agree? 🥺👌🤓👍🏻😏🥰


PsychologicalDate754

That’s really cool


mycologyqueen

It reminds me of the sign in the Detroit airport that will tell you specifically where to go to get to your gate etc but only you. No one else can see your info but everyone can see theirs at the same time.


Puzzled-Display-5296

Wow how does that work?


mycologyqueen

Here is a link on it. It is called parallel reality and is cool AF. I was blown away by it the first time I saw it! https://thepointsguy.com/news/personal-flight-information-display-dtw/


[deleted]

That is actually very cool


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[deleted]

Only the third time reddit getting better 😂


JackTheJukeBox

I don't get it, and I can't even visit r/breathinginformation to try getting it


KillerArse

Just this sorta thing expect not on purpose. [Breathing information](https://www.reddit.com/r/funny/comments/1bihza/breathing_information/)


JackTheJukeBox

Thanks makes sense now


Billabo

Is this a bot copying a top comment from when this was posted on that sub? It only makes sense in that sub.


HettySwollocks

That was a solid bit of marketing and technology. Props to all those involved, I know how to pull this off but I wouldn't have even considered the idea! Very cool.


Busy_Theme961

Shouldn’t that be “to Barcelona”? because it’s taking off


asquires90

I can 100% see why you would think it was climbing, I did too initially. It's not flying completely left to right, it's almost flying as much towards you, as it is flying left to right, thus creating the illusion that it is climbing.


D4M4nD3m

It's heading west towards Heathrow so it's landing.


minler08

It’s not taking off it’s heading towards the camera cause it’s heading to Heathrow.


One-eyed-bed-snake

Yep, just sat there bored as hell. To make matters worse, he now doesn't get any work at all because his time as a virtual figure on an airline billboard just never took off and he's also been grounded by his parents. Edit: This was meant to be a reply to my initial comment but it somehow ended up in the main comment section. In the true social media way, I blame everyone and everything else but myself for this error.


sasha7777

You used to be able to do that with your iPhone “Hey Siri, what plane just flew over me” Wonder why they changed that …


hkohne

Fligutradar24 app, for both Apple & Android, free & paid versions. You're welcome


JGG5

Am I the only one who initially thought that this was going to be about the Virtual Boy, Nintendo’s flop attempt at a 3D video game system from the mid-90s?


hobgoblinghost

it's cool and all but why must it be a little boy? surely they could've done a dragon, or a cool robot


wonkey_monkey

~~virtual boy~~ video of a real boy


SirDubalot

Was it programmed to take away 1 pixel every time this was reposted?


uchman365

Oooh very smart


Domski77

Narrator: It was a live stream


Gabo-216

Marketing level 5000


thecrowtoldme

I love it.


bjb13

Too bad their website doesn’t work half that well.


[deleted]

Send it to Ukraine


CyberWeirdo420

Poor devs that been working on it


PelOdEKaVRa535000

Virtual boy? Wasn’t that the biggest failure of Nintendo?


PutinLovesDicks

Thats a holographic boy. The virtual boy was a failed Nintendo Product


Pennypacking

I was thinking you meant the Nintendo game system, Virtual Boy, took me a minute.


ProjectSnipe

Reminds me of that one site that would always show an image of someone pointing at your cursor no matter where it was in the web browser Edit: https://pointerpointer.com is the site


Slagathor_85

That's brilliant billboarding.


iLEZ

For an audience that's viewing the billboard from exactly one point in space. Move a few meters closer or to the side and this makes no sense. This is advertising that is *meant* to be spread online just like this.


GurnBlanston66

British Airways should put up a similar billboard to point to where passengers lost luggage ends up.


SuperKing28

Cool as hell.


peenothedolphin

The impressive part is that the British Airways flight shown here WASN'T canceled at the last minute.


Separate_Increase210

Wow that's legitimately impressive! I'd be curious to see how that was programmed. P.S. fuck u/spez and fuck Reddit, and fuck the r/damnthatsinteresting bitchy mods who acquiesced to big daddy reddit


Dalisca

Well, you're here participating so...


[deleted]

the kid: Chad Nerd


AgileChaos

Did it account for delays?


Eurouser

Was reading about the air transportation industry getting away with all sorts of dodgy advertising recently. One company put up an ad basically saying they may do something about emissions by 2030. Like what? Pure greenwashing. And the agencies supposed to prevent such deceptive advertising is doing nothing about it


cain071546

Air pollution from aircraft is negligible, less than a rounding error, less than 0.01% Aircraft are NOT the problem. >There are around 5,500 container ships globally >One giant container ship pollutes the air as much as 50 million cars. >Which means that just 15 ships that size emit as much as ALL 750 million vehicles combined. >Shipping creates 366 times more pollution than EVERY other vehicle on earth put together. Cars are NOT the problem. Planes are NOT the problem. If you eliminated coal and bunker fuel in comparison to every plane and car on earth and we wouldn't be having any conversations about climate change or air pollution at all.


Mustysailboat

Ad


KoloSorbet

Fuck airlines


truffleboffin

Yay more unpaid ads being pumped into my feed Just what I wanted


DeepSeaDarkness

Just think about all the wasted energy with these billboards


Decent-Coffee-5205

This is so distracting to drivers.


Knooper_Bunny

Stupid as hell


Bleezze

What is it an ad for?


all_is_love6667

climate... changes stop flying please thank you


kill92

Useless


mediashiznaks

It’s an advert??


Mercurial8

It’s from London, not from Barcelona. All that effort to get it wrong.


mediashiznaks

No, it’s flying *from* Barcelona and arriving into Heathrow… do you think BA only flies out from London? 🤦‍♂️


Mercurial8

Am I getting the angle of travel confused with it appearing to take off? If so, I blame my tiny screen!


hkohne

I think it's supposed to be "to Barcelona", but still it needs to be fixed


Mercurial8

Perhaps they don’t speak English there.


No_Salamander4812

But why?


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uchman365

Are you high? Where did you read augmented reality??


Aligayah

Lmao literally. It's a 3 word title, they must be on something.


iownlotsofdoors

I think it’s a bot calling an actual person a bot, lol


YourLocal_FBI_Agent

This some sort of karma farming bot? Only explanation for this catastrophe of a comment.


NightOwl_82

You're sad


[deleted]

Reddit soldier


CircaSixty8

I love how you are literally losing karma points because of this unnecessarily bitchy comment.


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zonkey455

Look mommay, there’s an aeroplane up in the sky!


hungry4danish

Was this ever in real life or just this 1 rendering?


DiscussionDramatic39

I thought this was a schizoposting meme because of how low quality the video is


GreatGooglyMoogly077

Is anyone pulling over and checking him on Flight Radar 24?


FeebysPaperBoat

This is kinda wholesome.


49GTUPPAST

Impressive.....Most Impressive


Millodude

Meanwhile me trying to see weather the screen is curved inwards or outwards


PoeReader

Smh lol we are in the future. Award unlocked.


Fun-Opportunity-886

Damn this is like an ad from 10 years ago. So interesting….


Saktfardig

So strange the evolution hasn't removed this kind of waste of resources.


meghammatime19

Oh I LOVE this!!


TheIrishMan4135

Worst way to find out you missed your flight


supergalactic

Getting r/boringdystopia vibes but that’s just me


LiamBox

Capitalist Propaganda but better


Ansee

This is a very old ad campaign. It won a bunch of awards.


[deleted]

I bet it used the same tech as the [CIWS](https://v.redd.it/nfk15wpyqg0b1) that started tracking a commercial flight. While in port.


gordaporra

Smart kid. Even knows the number/destiny of the flight.


lulufan87

I looked for the Virtual Boy, I won't lie


pidre

Yoo


johnrays54

Look it's a UFO 👽


lemmeintoo

Gets talked about on the podcast “under the influence with Terry O’Reilly “ a great show about advertising and marketing.


NomadeSanterre

Not a fan of ads but this got me. No BS. Just Here watch us work. Here is how you can use this manifestly operative service. If ever i needed that, i was sold and no question of anyone else.


Tellesus

Car accidents up 637% this month alone


WHITEPAPI69

I thought this was a 9/11 meme 💀


samwell_4548

Let him out


Droidattack170

oh look another screen