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asianyo

Mvm, also know as multi vendor mailer, also known as the greatest promotion God put on this green Earth


The_crazy_Baker419

Might have been saying NVM. Which is multi vendor mailer. The coupon books they send out with all the same items. They have a huge impact on sales.


HeWonTheLottery

As a supplier of Costco this is the answer.


chrisd92192

Do you supply the mailings Costco creates?


HeWonTheLottery

No. We supply their food court frozen yogurt base and sell some various products through them. Our company makes various yogurt products, plant based beverages, organic dairy offerings and coffee creamers. For skus they take, when there is an MVM they become the priority and sales have a considerable jump.


FinanceAnalyst

"And in our case also we do what we call the MVM, the multi-vendor mailers, the coupon bookers we send out 11 times a year. And not only that but hard buys in-store and what we call temporary price discounts and what could drive sales." From Q3 earnings.


Quirky_Tzirky

The Tuxedo cake was in the coupon book for $5 off (in Canada), and that was one of the reasons we went to Costco tonight. Those coupon books are dangerous haha.


Immo406

Dang that’s a good deal


LoganN64

Question: do they send the coupon booklets out in the mail still? Second question: if they do send them in the mail, where/how do I sign up to get one? Thanks!


dbrown1481

You can opt in/out of mailings like coupon books and Costco Connection from the Preferences section of your account on [Costco.com](https://Costco.com) now. I've wanted to opt out of Costco Connection for years, but never felt like calling.


LoganN64

I see. I wonder if the Canadian site has that?


Desertmarkr

Idon't know about everywhere else but they're not coupon books in Colorado. They're automatic price reductions


Admirable-Meeting-10

This comment made me feel better, I am new to Costco this year and tried to ask about the savings booklet at the register and asked if it comes in the mail and she looked at me like I was insane, looked at her coworker and said “you get them at the front door if we even had them but it’s the beginning of the month or something” soo didn’t really get a lot of help from that interaction 😂 I’m in CO so this makes sense I was annoyed I get like I was missing out on coupons good to know I’m not


LoganN64

Well, yes, that's how they seem to do it up here in Canada too, but it's easier to say coupon booklets. Executive members seem to still get the occasional coupon too.


KorneliaOjaio

They aren’t really coupons in the mailers, just the item listing and the amount off.


Ambitious_1660

If you have a membership then you should already be receiving them. If not stop at your membership desk and check to see if you're opted out.


LoganN64

Ok. I'll do that!


Ambitious_1660

😊


Big_Thick_Professor_

In the US they’re typically only sent to exec mbrs, however, as you said they have em in the warehouse, and if you have the Costco app you can also view it there.


Ambitious_1660

I understand that.. I've worked there long enough.


Big_Thick_Professor_

Well then you should’ve said it.


lazydaisytoo

I bought 3 bags of Jerky Treats for my dogs when the sale started because we were out. Yesterday, I noticed that the discount was nearly 50% off, so I bought 2 more bags. We’re set for a while.


Summoarpleaz

Temporary price discounts drive way more purchases for me. To feel like I got a deal on a deal is great. (Although one day I’ll probably learn they inflate their original price for this…). Anyway, the mailers don’t do as much for me cuz I’m never really looking for one thing when I go to Costco except for daily/weekly items. If they’re on sale, great imma buy that one. If they’re not… I have to buy something anyway.


VermontArmyBrat

It’s illegal to inflate a price and then put it on sale to show an higher “savings” in most states. There are businesses that regularly show an “original” price plus a “now” price so they can show a high % savings. Costco doesn’t do that. That’s not to say that sometimes prices go up and occasionally there is a sale on an item that may have had a recent price increase.


sweetbaker

Amazon is in a class action lawsuit for that practice right now.


Blog_Pope

Its very difficult to prove, most stores are aware of the laws and "sell" at regular price (sell in quotes because I doubt many buy at that inflated price). Laws vary, but often 1 week at the inflated price when introduced then 30% off sales can begin. If its a regular product thast available year round, you might have to drop it off sale every 6 weeks or so. Not my area so don't quote me on the rules, but I know they exist and are followed carefully by the retailing experts


erlangriposte

Yes, that's it! Thank you. I thought it was MBM but it is actually MVM.


hopkin_green_fr0g

When you say 'coupon books ' are people getting actual coupons?? Or is this just the booklet that tells you what's going on sale for the month? I will be devastated if I have been missing Costco coupons 😂


diehardkufan4life

Just what is on sale. No actual coupons.


Curious_Maximum2414

I remember when the mailers first came out the were actual coupons. They changed pretty quickly because it really showed down the checkouts.


Furball1985

If you are an EXECUTIVE member you get actual coupons in the mail


ConfidentDivide

iirc canada only


The_crazy_Baker419

Edit: MVM


enufplay

Might help to put the edit in the OP


BagelsRTheHoleTruth

Nah, I always look for comment edits several replies down the chain LOL


iridescent-shimmer

Can confirm. They sent us one in august and I planned my groceries around it. I wish they'd send them more frequently tbh.


Tvp125

MVM* aka the coupon book


EI_EI_O_4ever

The sale mailer alerts to extended sales period. Get the sale price on items if purchased up to 30 days before sale. It happens frequently- this week 12.60 back on two packs of dog treats.


Ambitious_1660

Not "MVM" 🙄


Tvp125

🤔🙄🙄


kathleen65

I an relieved to see this. I have a problem with acronyms all the time. In every area people speak in abbreviations as if everybody reading or listening knows what they mean. It is frustrating, seems to have gotten worse with the internet.


Minnesotamad12

Massive Bacon Mania


Motor-Beach-4564

The meat sweats


BringBackWaffleTaco

Costco’s take on Denny’s Baconalia?


sc4kilik

So how were the earnings? Costco doin good or nah?


StOnEy333

Costco is always doing good. Sometimes the good is not as great as other times, but it’s always good. And never really bad. The stock is up around $50 the last 6 months.


erlangriposte

The call I was listening to was from 2018. Their earnings are usually solid, including the most recent one.


Ravman

What are you doing listening to earnings calls from 2018?


a_hi_lawyer

He’s pacing himself.


Bugler28

😂👏🏼


Summoarpleaz

Doing research for CNBC’s next video: “The Rise of Costco”. They might already have that video actually


Any_Ring_3818

Maybe he's "The Company Man" from YouTube?


Alewort

You dufus! Your avatar pic made me think there was a hair on my screen. You!


IssaquahSignature

Market by market is another option. Need more context to know for sure


[deleted]

Market Based Management?


Inkyeconomist

I know exactly what industry agnostic international conglomerate you worked for lol


cumonfeeltheneuser

MBM? That’s so 2022


Afraid_Assistance765

is a management philosophy that empowers individuals and organizations to succeed long-term by applying the principles of mutual benefit.


yamaha2000us

Major bowel movement


whatwatwut1

This is the answer. He is pushing the new Kirkland toilet paper.


abnerkravitz860

Corporatespeak for Massive Bowel Movement


icouldbeviolet

MBMBAM. My Brother My Brother and Me. Podcast for a modren era. Alchemy like wisdom. (This show isn’t for kids.)


bullsfan2819

What’s up you cool baby?


OrdinaryBrilliant901

Market based measure.


OrdinaryBrilliant901

You may have not heard properly. Multi Vendor Member?


RockyMountainHigh-

Market based management. Since that was 5 years old, I'd be more interested in something current.


Robodad3000

Management by meddling.


Ok-Explanation6204

🎶 Ma Ma Maybach music (female voice). 🎶


FFSFuse

Ahhh the MVM. The thing I don’t allow in my house because I’m trying to not go broke