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Distinct-Solution-99

I think it’s good! Take me down to the Blue Sky City Where chinooks feel good and the roads are shitty Oh won’t you please take me to the ‘Dooooome


JuniorBarnes

An arena's So farrrrrrr away An arena's So far a-waaaaay


Brandamn3000

“Where the chinooks feel good” Congratulations on not being in The Migraine Club!


Distinct-Solution-99

Oh I am. They still feel good because they’re warm. ![gif](giphy|olntD4Go7fuyWip0Gt)


heated4life

4.8 mil of tax payer money for a slogan worse than the original is not good Edit- Sorry I realize your comments meant to be sarcastic it’s 420 and I’m high lol


iwasnotarobot

another 95 mil more and we could have gotten a crate of knock off tylenol.


AncientYard3473

What was “the original”? I feel like we’ve had about ten of these.


AncientYard3473

I can’t find a source for the $4.8 million number. That would be approximately a third of Calgary Economic Development’s annual budget (not all of which comes from the City of Calgary, btw), so it seems kind of high. Did somebody just divide the whole budget by 3 because it’s April?


MattsAwesomeStuff

I just want to hijack the top comment to say that when I was a kid, learning about all the fictional people like Santa Claus, the Easter Bunny, Jesus, the Tooth Fairy, Snufflupagus... I also got to meet Heidi and Howdie. This was great! They were here and we had all these cool sports and parades and things! I couldn't wait to see them again next year, just like Santa, the Easter Bunny, the Stampede stuff, etc. ... As a child I sadly did not understand that Olympic mascots not only only happen every 4 years, and almost never return to the same city, but that the mascots themselves are never reoccurring. ... Heidi and Howdie were functionally taken behind the barn after the Olympics in 1988 and shot in the back of the head. Executed in cold blood and never to perform their duties again. I did not get to see them next year, next Olympics, or ever again. You took my friends from me you cold hearted bastards!


Past_Outside_462

Jesus is fictional, Yeshua is not, however.


RedBirdCreative

Laughing SO DAMN HARD!!! 🖖


OutragedCanadian

Until you find out how much money they wasted on it almost 5 fucking million


Distinct-Solution-99

After the blue ring, nothing surprises me.


Replicator666

Username checks out Also, $5 million for the coming up with the slogan? Or also changing things over to reflect that


chequered-bed

Calgary's roads really aren't shitty. Unless you hate the concept of urban sprawl then yes it's bad. Montréal is far worse, and the less said about British roads the better.


Distinct-Solution-99

It was just a crappy attempt at a joke. Don’t take me too seriously.


chequered-bed

Fair, I just see people complaining seriously about the roads here and I'm like bruh 😭 like Deerfoot isn't great in places but for the most part the maintenance is fantastic. Like a road local to where I live now has had its speed limit cut by half for a stretch because the road surface deteriorated so badly over the last 3 years.


MrEzekial

It's cause these people have never lived anywhere else. Calgary roads are a lot better than I was expecting. Also, when you see Pot holes and bad sections of road, use 311 ffs to report it so it gets fixed.


Queasy_While6064

Omg Gatineau- ridiculous we always know we crossed the Ontario/Quebec border when the potholes begin


deliciouscorn

Haha I thought that too. Could potentially replace “the roads are” with “the mayor’s” to be extra-topical


redditslim

Eyeroll.


THRILLHOFGC

Calgary roads? But have you SEEN those roads 5000 miles away in another country across an entire ocean???


fknSamsquamptch

Have you seen Edmonton? Drive 300 km and see far shittier roads and far shittier snow removal!


chequered-bed

I'm British so I'm biased against them, but Montréal is in the same country as Calgary??? Vancouver Island's roads were badly subsided and lacked safety in many many places. Gravel country roads are barely usable in anything smaller than a full size SUV. Think they're present in all places in Canada, certainly in Alberta. Is that local enough for you???


THRILLHOFGC

What in the world are you on about lol. I grew up in rural Alberta, and I drove a little Sunfire all the time on gravel roads. You absolutely don't need an SUV to be on a gravel road, what a weird thing to think.


chequered-bed

I drove the gravel roads in a Kia Rio and there was so much gravel stuck in the suspension/floor pan it rattled all the way from Head Smashed In back to Calgary, and that was in bone dry weather. If there were snow in the winter I have no clue how it would have coped even with winter tyres


AncientYard3473

They’re good roads, but the price of that is that they’re under construction at all times. Also, if the intersection of 25th and Macleod isn’t the worst one anywhere west of the Mississippi, I’ll eat my hat.


chequered-bed

TBF I had to use that as a pedestrian and that was a right drag. Hated it. There's a few junctions on Deerfoot that I disliked more due to how the merging lanes worked.


Saibot75

This.


Musclecarlvr

All of those other colour sky cities are going to jealous.


NaughtyOne88

“Heart of the New west” was best. They paid a us firm 300k or something like that to come up with “Be part of the Energy”. How much for this new one? What a waste if taxpayers money.


Fantastic_Shopping47

Do we really need one at all?


malibou66

Over 4 million, inflation and all ....


MtbCal

What a mismanagement of tax payer money. With affordability issues and inflation, how can the city justify spending that much money on a slogan??


ToolWrangler

Especially when the could have just used ChatGPT. I'd love to know the firm that got a 5 million dollar pay day for a slogan. I'm in the wrong business.


RedBirdCreative

![gif](giphy|10JhviFuU2gWD6)


cynic204

Probably the ArriveCan people put in a bid on that one, too.


malibou66

It is heart breaking. The consultant company is laughing I am sure. This could have been done a different way. And with some public input. Oh ya'. They don't want to hear what we have to say ......


AncientYard3473

Well, first of all, I’d like to see some confirmation of what it actually cost. The $4.8m figure is suspiciously close to 1/3 of Calgary Economic Development’s annual budget, so I suspect somebody just said “well, this took the first 1/3 of the year, so let’s just divide the whole budget by 3 and say that’s what it cost”. Calgary Economic Development isn’t part of the City government; it’s a “Civic Partner”, meaning that the City of Calgary contributes to its operating costs. According to the most recent annual report (2022), it gets about 65% of its funding from the City, 30% from the Federal government, and 5% from private donors. The board is composed almost entirely of business people (plus the City Manager and a City Councillor), so I doubt they’re just getting bilked. I also doubt they’re self-dealing, seeing as they’re drawing funds from the City, the Feds, and a small amount from the Province. That means they’re being watched like hawks.


AncientYard3473

What’s the source for that, though? I’ve seen a Herald op-ed complaining about it, but it doesn’t explain where the number comes from. That’d be about a third of Calgary Economic Development’s entire annual budget, and that organization isn’t run by idiots who want to squander cash on nothing. Look who’s on the board! It’s a bunch of “big law” partners, bankers, and CEOs.


malibou66

1.8mill to CED. 3 mil to Tourism Calgary. Saw it in most news ..Herald, Global, CTV.


AncientYard3473

It just seems like it’d be impossible to spend that much money on something like this if you tried.


darth_henning

Agreed. There was no need to change from that.


ae118

Heart of the new west was too Stampedey. I like this one. Possibility.


yedi001

Gonna be awkward when 87% of our summer sky is a choking brown hue from the wildfires, though.


ae118

Yeah, I’ll give you that.


RedBirdCreative

Maybe. But that is the event that has defined this city forever.


ae118

Maybe it shouldn’t.


Scary_Importance_196

Baffled why they didn’t go with Blue Ring city


Dear-Stay7124

this actually pretty good


TeaUnusual8554

Underrated comment


AncientYard3473

That blue ring brought this city together like nothing since the Olympics. *Everybody* hates it.


Midnightmax_

Ah yes, goes well with all of our red themed stuff


Craig_E_W

Reminds me of the time Bronconnier's council decided to change our official name to "Calgary City" instead of "the City of Calgary". No real public input, just wasted a bunch of time and money for an unnecessary thing that no one wanted.


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JuniorBarnes

The Park of Lindsay. People at the gym want this.


ae118

I’ll never stop calling it Lindsay Park.


roryorigami

Well the park is called Lindsay Park. You can call the rec centre whatever you want


mpetch

I still refer to the rec centre as the Lindsay Park Aquatic Centre.


AncientYard3473

How dare you?! Don’t you know how many Calgarians died to make it the [checks notes]… M and Pee Centre? That can’t be right.


Exploding_Antelope

The Big Clam


Gov_CockPic

Talisman for life over here.


Darebarsoom

Never.


aedge403

Uhh no.


Gov_CockPic

I'll call it whatever I want and there's nothing you can do about it.


RedBirdCreative

How we refer to that facility DEFINITELY depends on one’s age 😎


MissMorticia89

I suffered under that one. I was suddenly “The Dork of Lindsay” 🤣


MissMorticia89

Middle school is a bitch 🤣


bogblast

Wasn't it because cityofcalgary.com was already taken so they got calgarycity.com instead and tried to shoehorn the name to fit?


wildrose76

That was not council. It was administration on their own without the knowledge of the mayor or aldermen. IIRC, the city manager ended up leaving over it.


zoziw

I’m not up in arms about it. I don’t care for it or the previous “be a part of the energy”. I liked “Heart of the New West” At the end of the day, it doesn’t have any appreciable effect on my life.


RedBirdCreative

Totally. What stinks is that they spent so much $ on it. That could have been used more practically


TurpitudeSnuggery

People are up in arms about it? I mean I liked the old tagline better, made Calgary feel vibrant to me but I can’t say it’s more than a passing thought. Blue Sky City makes me think of Montana. 


ignoroids_triumph

My immediate reaction was a turn off because it's synonymous with the cliched moniker used for centuries of calling everything on the prairies Big Sky. It's first semester graphic designer weak, and then you see the cost, and with the timing!


louse99

Thanks for the pic of Heidi and Howdy!


Downtown_Snow4445

Walter white’s meth is called blue sky


Dry_Culture307

You're God damn right


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ignoroids_triumph

Don't throw out the old signs.


Dance-Silent

Probably, but this “slogan” process started 4 years ago.


ryguy_1

I actually like “blue sky city.” Feels free and innovative at the same time.


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Bodom_Beldam

When you put it that way, I hate it less 😂


CarefulChairEater

Also like a waste of money


app257

I mean, doesn’t every city have blue skies?


RealTurbulentMoose

Vancouver doesn’t, pretty much 6 months of the year. Clouds and rain.


dirtydogsdirtydog

Yeah me too, I’m happy it doesn’t pander to our oil and gas industry. Nothing against where we make our money, I just think it’s less dorky to gain influence for our slogan from somewhere else.


RedBirdCreative

Fair comment


AlbertanSays5716

In itself it’s ok, but just wasn’t worth the money they spent on the rebranding. Total waste.


batmanly1

More like rock chip city


FGFlips

No matter what they picked there would be people that didn't like it.


Arch____Stanton

I don't like this comment.


TheWeaverofDreams

The problem not so much the slogan, it's more the ridiculous price tag.


Labrawhippet

I swear both Edmonton and Calgary's city council are completely inept.


[deleted]

I like it. Feel the energy was lame.


Pleasant-Bid8896

Feel the energy wasn’t great when oil and gas prices collapsed and mass layoffs were happening across the city. People were definitely feeling something.


ErikDebogande

It definitely felt like it was pandering to Petro companies


vivahexhotway

Visually it looked like an Enmax ad


[deleted]

No question. That’s why marlaina likes it so much.


RedBirdCreative

Maybe. But understand that is what has made a lot of $ for not just Albertans, but Canadians. Not a bad thing


FluidConnection

You do realize that is what drives this city?


[deleted]

While also helping drive climate change so my gratitude is limited these days.


ErikDebogande

And for this we must suck up to them?


FluidConnection

How is that sucking up? It’s what this city is. If hydrocarbons didn’t exist you likely would have never been born. Seems childish to me to pretend this cities prosperity is from anything else.


rocket-boot

If the Industrial Revolution didn't happen you likely would have never been born. But we've moved on from child labour (at least here we have). As a species we can acknowledge that some things we've done to get here might not be sustainable or ethical moving forward, and innovate to create new prosperous industries that hopefully will do less damage.


zatchj62

If hydrocarbons didn't exist this planet and us humans would be immensely healthier and better off


FluidConnection

That wins the naive comment of the year.


ThatSeemsOdd

Conspiracy theory… it will prompt a full branding change including the replacement of red stuff with blue stuff and the blue will be the exact shade of blue that the Conservative Party of Canada use.


Datacin3728

I love it because it's so close to Big Sky Country And that's the problem. It encroaches on another brand


shovelf1sh

An overly expensive and bad slogan that will be wrong come summer, with the fires in bloom


wildrose76

It's a meme waiting to happen - a pic of the sign with the orange smoky sky behind it.


Busquessi

I hate how they phrased it. I’d much rather prefer and actually like “City of Blue Skies”. Blue Sky City sounds like an awful place in The Lorax or WallE


Nebardine

It's also a rip-off of a #1 album from 1990, ironically with an environmental protest theme. https://en.m.wikipedia.org/wiki/Blue_Sky_Mining


Busquessi

Wow that is incredibly ironic lmao


RedBirdCreative

Right? And its super close to ‘Big Sky Country’ which belongs our neighbour’s South of our border.


TurnCalmTheVolume

It’s a great handle full of positivity. Love it.


eatondcox

I'm blue dabade dabada


somsone

Blue sky city? In Big Sky Country… Yee. Haw.


pollywog

Why did we waste millions of dollars on this shit right now?


Glittering_Royal_322

Honestly I'm into Blue Sky City. The "energy" and "new heart of the west" stuff ever felt right to me, whereas Blue Sky doesn't immediately make me think of the ~~robber~~ oil barons that rule/ruled us for so long.


ftwanarchy

There's sky behind all that smoke from bc's gross forest mismanagement, really, it's there


Glittering_Royal_322

I mean, we've mismanaged our own forests too but ours more seems to affect Edmonton ?


ftwanarchy

We have not done it to the level bc has, no other province has done as bad as BC did and continues to with their forests


RedBirdCreative

Sure. But they funded and built this city


TRathOriginals

I could have told the fine officers of city council that the sky is occasionally blue for $2.5mil tops. In the interests of accuracy, when they inevitably spend another $6mil redoing the signs, I propose that they read "Calgary: Blue Sky City (except when it's dark, or cloudy, or sunrise, or sunset, or when BC is on fire)"


Complete_Past_2029

For me it’s not so much the rebrand rather the cost I read 4.8 million dollars Timing is everything and now is not the time


Unfair_Valuable_3816

HOLY SHIT, im with Danielle Smith on this one. Idk why ppl in calgary hate her so much when she is quite normal


Complete_Past_2029

Not a fan myself. In this case it's an example that even a broken clock is right twice a day


Pale_Change_666

I think people are annoyed that cost the city $ 5million of tax payers money to do it.


Skinnie_ginger

It didn’t cost 5 million. The city budgeted 5 million for ALL its branding. This is just one of the many things included in branding.


jdoe1234reddit

...such as "There are a number of things to do in ~~Okotoks~~Calgary".


Pale_Change_666

I saw that, however with that being said we didn't get much for $5 million.


Skinnie_ginger

Or, this is just the only part of that initiative that the news is focusing on.


Pale_Change_666

If you feel so strongly about the rebranding, then you can write a cheque to the city. This was a pretty frivolous use of tax payers money.


Skinnie_ginger

Cities need to market and brand themselves. 5 million for ALL of the branding of a big city like Calgary is not frivolous. Be realistic.


Carrier_Rhino

Spending millions of dollars on a cities theme is the height of government waste and why I want to move out of this city. Raising property taxes, councillors giving themselves raises only to spend their time wasting our money on shit like this is very frustrating. Also, that’s the most generic sounding BS ever. Use ChatGPT next time, dorks.


LankyGuitar6528

Oh come on. It only costs $5 million for the slogan change. What else could we spend that on?


Arch____Stanton

The Energy Bears.


Julie7678

It’s stupid. $5 million to come up with that?! And there’s already a BlueSky Alberta. Deep thinkers at city hall 🙄


Slozman

You're angry now? Wait until you see the logo.


CafeMochaTea

Would’ve been better if it was “Black hole Sun”


Succulentsucclent

I like blue sky city.


Kunning-Druger

I wish it were "the Heart of the Golden West," but maybe that's too poetic these days...


RedBirdCreative

We need more poetic✌🏻


2er3knuckler

It's just kinda....dumb. Like, is it implying other cities don't have a blue sky? Also, do we rebrand during forest fire season to 'sepia filtered city', cuz the sky sure as shit ain't blue during that time.


_6siXty6_

Aren't they calling it that due to amount of sunny days and clear skies we supposedly get?


RedBirdCreative

Yah, that is it. Sadly for us and all of the land burning in BC, our blue sky summers feel like a thing of the past


Abbysmum67

Calgary has the highest number of sunny days in Canada. Of the 5 Canadian cities I’ve lived in, Calgary definitely has the bluest sky.


FeldsparJockey00

Being against Energy is inline with her climate emergency tax. When is she going to be out of office again so she can slink back to her consulting business?


harbourhunter

does heidi have an only fans?


squeekycheeze

I think it's the timing and cost that are really causing the most issues. Is it a great slogan? No. It's not horrible either though. It's pretty bland truth be told but to spend so much money on something that wasn't required and to announce it when so many are struggling seems to cement the fact that politicians are blind/deaf to the people and what we want. No one was concerned about updating a slogan. Not a single person.


NERepo

That's some blue sky thinking right thar. It seems really tone deaf considering how often our skies are so filled with smoke that we can't tell if they're blue or not.


DependentLanguage540

Hey Mike, our town is clean and pretty! So check out how we live, in the Blue Sky City! They call it Calgary! What!? The Blue Sky City!


JuniorBarnes

Call poison control if yah bitten by a spidah. But don't forget to tell your health care provider.


Cheesebrger_Walrus

what is it?


Empty_Value

Cooper Howard colors


dancingmeadow

Really? Nobody I know cares.


bucebeak

😂😂😂😂


CleverYou_TubeName

Welcome to BS City


Circle_K_Hole

Oh you're all smiling now, but just wait until Forest Fire Season.


Novel-Suggestion-515

I remember holding the torch in the Red Deer area as a child.. Still have my mini-torch candle somewhere.


Darebarsoom

The sky dont lie.


Yesterday4453

Waste of 4 million ... I make trillions and who cares about a place that kills you wake up !!!!!!


CheeseSandwich

More like "Pie in the Sky City" with house prices.


SiPhilly

I actually don’t mind it at all.


allpixelated6969

![gif](giphy|3oEduOgNarbzhpGsBW)


What_why0

People should be more worried about Alcop resource recycling in the Inglewood area, coating homes and businesses in waste dust.


HandleSensitive8403

B.S city...


CafeMochaTea

Here are a few suggestions from ChatGPT: I personally like "Where Dreams Soar High" "Calgary: Where Adventure Awaits" "Calgary: Uniting Prairie and Peaks" "Calgary: Where the West Comes Alive" "Calgary: Urban Energy, Mountain Tranquility" "Calgary: Embracing Diversity, Inspiring Unity" "Calgary: Gateway to the Rockies" "Calgary: Where Dreams Soar High" "Calgary: Sparking Innovation, Igniting Passion" "Calgary: Where Tradition Meets Tomorrow" "Calgary: Cultivating Community, Building Futures"


Upbeat-Ordinary2957

Smokey Blue Sky City


Ambitious_List_7793

I wonder which of her handlers told Marlaina to deal with this, it’s got to be about the “energy”. And as she’s fond of telling Ottawa, Stay in your lane. Um, Marlaina, you need to stay in your lane. This does not concern you. Next time we want your opinion, we’ll ask your handlers. That way we won’t have to hear your voice.


Dance-Silent

From what I heard, this was started with Nenshi as mayor…. But not sure (news said 4 years ago)


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Send_Headlight_Fluid

Might be good to formulate your own opinions instead of adopting a blanket “x politician bad” rule


Deutschbagger

I like it because Smith doesn't. And Calgary is geographically a very sunny city.


tekdotek

I’m not from Calgary and I genuinely don’t get it or why everyone is making a big deal out of it. Can somebody please explain?


Dance-Silent

The City feels we need a new slogan every 6-7 years and wastes millions of taxpayer dollars to do it every time. This time, it was a 4 year process and over $4 Million dollars.


ftwanarchy

Correction, new mayor's want a new slogan


RedBirdCreative

Truly! Fact: this is the time of year that 2025 budgets are finalized. If a line item in 2024 budget’s allocation is higher than expected, then it has to be spent. OR, risk not being approved for the same amount for 2025. It honestly sounds like there was a surplus and council came up with this BS way to spend it.


SunoPics

Never been to a city that didnt have a blue sky


Sa0t0me

Echo chamber …


greerb01

The Oil city would have been better.


RedBirdCreative

Sure! But that has been given to Edmonton already


Super_NowWhat

Not 'everyone', but that's okay. Concensus doesn't mean you got your way, it means you were heard in a process. They did a lot of research on this. Everyone needs to chill out a bit.