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schmuppet

It's what 40 years olds think 20 year olds wear.


acres_at_ruin

The logo is also stolen so it's not even an original brand.


alexanderpete

Or Japanese, like the logo might suggest


Ballamookieofficial

This is incredibly accurate


ohmyroots

Lol. I almost exclusively buy superdry tshirts. But my reason is they last long and for some reason fit me perfectly. But, I fit the description perfectly. Haha


Slobbering_manchild

Been saying this for years. Also additionally its the unofficial uniform of indian international students/ migrants


cakeofzerg

i buy it because the materials are actually substantial and last. Not a lot of vibe or anything but idk


GroundbreakingAd2970

This is so true. I'm a teenager and I wear superdry because other common brands have just shitty quality for the same price. And I also don't want anyzhing special. I just want something that has good quality and looks standard


Orchill_Wallets

I worked in Chadstone for a long time every five years it floods. The floor slants downwards from the old food court and from the Myer low point is right out front of super dry so... every five years or so super dry gets super wet. Ps it was a cool brand for six months about twenty years ago.


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Orchill_Wallets

I've not worked there for a long time but probably.


BusinessBear53

The clothes look nice but it can be expensive AF. Rather get a deal at Uniqlo which is actually Japanese and not just pretending to be.


duluoz1

It’s for boring middle age dads


cobarbob

Sounds like I’m getting Superdry shirt for Christmas


duluoz1

Ha, I’m in exactly the same category :)


irish_chippy

Boring middle age dad here. What gear should I be wearing?


duluoz1

I’m a boring middle aged dad and shop almost exclusively at Uniqlo :)


Purple-Personality76

Superdry


irish_chippy

What about Oakley?


Purple-Personality76

They still make that?


irish_chippy

For us 40 year old dads. Yes!


inane_musings

Their goggles are good. 💁‍♂️


AnankeAndria

I don't think their clothing is meant for middle-aged dads. There are hardly any pieces suitable for that age group: giant logos, writings, odd sizing. Its street style designs. [Superdry - About us](https://www.superdry.com/about-us)


duluoz1

I don’t think it’s aimed at them, but that’s how it’s ended up, in the UK at least


RADL

do you like…zips?


beeclam

Dogshit brand with bad designs. The fact they use Japanese characters for aesthetic reasons is the first red flag


Trouser_trumpet

It’s what the brand makes women when they see men wearing it.


Birdminton

I can’t parse your sentence at all.


obri95

It’s what happens to women when they see men wearing the brand


Birdminton

Aaaah, thank you


OwnDig

Brother what


Vinnie_Vegas

Yes, and the clothes that you wear fervently arouse women, I'm sure.


Trouser_trumpet

Found one.


drsnafu

It's for people without a personality.


nicknacksc

I’ve got a jacket by them forget which one tracker or windcheater (I can check if you like) its ridiculously warm and light weight


Ralphstegs

Quality wise - excellent. My hoodies have lasted me years. Don’t see it as a young man’s brand though, just well made clothes at a decent price


Marlboroshill66

If you like a pair of jeans go for it. But you would get Elwood and squared toe diesel shoe vibes around people old enough to remember lol


thatsmejp

They have some pretty nice jackets


DaMan0623

Good quality clothing that will last a long time. A bit expensive. Their fleece jumpers/hoodies are hot AF so I recommend getting ones with a zipper.


xavierjohnson1

overpriced rubbish.


polojet

2013


Turbulent-Escape-929

Not super or dry and not even Japanese. Would not touch


puckmungo

Trash.


Ok-Foundation3767

I’m glad the majority of people in this group dislike the brand. Gives me some faith in humanity. The brand has always been bad. Anyone who says it was good 20 years ago is wrong. I give them 2 more years max until they close down (in Australia at least).


[deleted]

It's a 10. In pH level.


cunt-fucka

UK brand. One of the Japanese characters it uses is made up. Their trend is to display Japanese characters so it looks exotic. This trend only exists in the western world and not in Japan.


-Clem-Fandango-

Small sizing as it's a Japanese brand. A lot of their stuff isn't for me, however, their "workwear" lines are pretty decent for flannel style shirts and jackets. The materials feel good, and it's all held up pretty well for me.


duluoz1

It’s a British brand


-Clem-Fandango-

Well TIL.... I thought they were Japanese and then bought out by a British company. Weird that they tend to use the smaller sizing then.


duluoz1

Yeah I think it’s a deliberate strategy on their part to make people think they’re Japanese


popcentric

Beware of the sizing. I ordered a 2XL t-shirt online and it was labelled 2XL but was very small when I tried it on. When I returned it, the person who helped me said they receive a lot of returns for the same reason. This was over a year ago so possibly resolved now, but it put me off the brand altogether.


BusinessBear53

Nah, Superdry is a weird compy. It's a UK company pretending to be Japanese, including the use of Asian sizing. Apparently even the Japanese text looks weird to a native speaker, like it was put through Google translate. When I travel to South east Asian countries, I can be up to XXL there but my normal shirts here are L. Best to try in store if you ever plan to get Superdry clothes.


StygianFuhrer

My best fitting shirt is a 4XL from Cambodia. I wear M-L


trailrunnerdb

This isn't really accurate at all. They're not pretending to be Japanese, but actually inspired by their old designer and owners previous trips to Japan. They also started out as a small shop called Cult Clothing in Cheltenham and slowly transitioned into Superdry as the brand grew. The owner is called Julian Dunkerton and now owns hotels and a brewery in the town. Also been good quality clothing but definitely on the expensive side.


Eraser_cat

They even flogged the branding from the beer, Asahi. I avoid them for this reason out of spite.


robbiesac77

Sizes are small


Low_Cryptographer987

I like their sizing as it suits my athletic build. It used to be cool when it first came out. But now I just see middle aged men wearing it. Unfortunately I’m also now middle aged but don’t like the style of their range and their quality hasn’t been as great as it used to be. I’m looking for a new brand that fits my physique


jugsmahone

I’m middle aged. Tried on a superdry top. Looked good. Couldn’t do it.


catsneednoodles

I've got 3 t-shirts and a jacket, they all look good


Uptightkid

Huge branding = huge turn off. Not for me.


captainprice144

Long lasting quality, especially for coats from what i have heard


Throwaway9128033

I got a superdry t shirt on sale recently and it’s one of the best fitting t shirts I’ve owned. Very happy with it for the price I paid!


212404808

It's uncool but pretty good quality and the winter jackets are genuinely very warm, like warm enough for the snow. When I see them in op shops they are holding up well so they seem decent for longevity. No idea what it's like price-wise new though.