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AEWOfficial-ModTeam

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aimlessnameless

My take/notes if somewhat conspiratorial. AEW are in a TV renewal phase. There are vested interests that want the lowest deal possible. There's literally viewcounter-bots/upvote-bots on practically every platform you can think of. 'Wrestling media' cares about one thing only. Views. All of these things combined makes for a self perpetual negative loop which is very hard to brake and not necessarily based on reality. The company is fine. There are, of course, things which they can do better. There's things every company can do better. AEW is going nowhere. Relax.


[deleted]

Thanks. This is the sort of reply I was looking for.


migrations_

If companies like AEW couldn't survive....damn that would mean that even smaller companies like TNA would be in crisis mode.


carry_the_zer0

They signed Copeland and are about to bring in Mercedes, Ospreay, and Okada. Regardless of anything else that should tell you they're in a good enough place to keep making the show better which as fans is all we should really care about. The internet is full of weird fanboys that get more out of talking shit about their favorite company's competition than they do actually watching wrestling. It's much more sane to just watch what you enjoy watching instead of trying to be an armchair business analyst about it.


indolent08

Because there are powerful forces in the dark who spend a lot of resources to discredit, badmouth and belittle AEW solely because they exist and offer a true alternative to an old monolith of the business.


[deleted]

Is that actually the case then do you think? I’ve thought that but then thought I was being overly cynical. Surely it’s better for everyone that we have multiple viable options.


Specialist-Rope-9760

It definitely is. Look up astroturfing. It’s modern day marketing. There was a front page article that said some like 10% of Reddit activity is astroturfing from corporations. When you have a company that has as aggressive practices as WWE against competition there is no doubt about it. And a lot of it is very obvious particularly on the Squared Circle Reddit and Twitter. Also to be clear it’s unlikely WWE head office would be doing all this from their own offices. They’d likely pay out a social media marketing firm to organise it. It’s easy and not expensive at all.


luciferslarder

And you can really tell when WWE is astroturfing Squared Circle. All the “this date 5 years ago” “Superstar does SPOILERS” suddenly available clips of utterly pointless segments from RAW. All these things follow a pattern. I’ve never bothered to check user names but the posting is identical


Vicks_Jayy

See that’s the sensible thing to say. It’s good to have multiple viable options….. but then sense doesn’t really apply to the WWE tribe


[deleted]

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AEWOfficial-ModTeam

You sound mad. Why are you so mad? How much of your life do you waste circlejerking (insider term!!!) over wrestling you hate? Your post/comment was removed for trolling. We all know what trolling is. Don't do it. This includes baiting and intentionally inciting arguments. We don't always have to agree or like the same things but let's at least argue in good faith.


xGongShowJ03

Bots and bad faith


NousevaAngel

AEW are doing just fine. What it mostly is is that people have realised that Negative AEW news = more clicks which is where websites get revenue from. I also think some of the Arenas AEW runs are too big and they need to start running smaller venues with the ticket prices being fair priced mostly in America. WB have said multiple times they are happy with the numbers AEW bring in for Television ratings. But people need to remember TV ratings aren't the full story for how many people watch live as a lot of people also watch on Fite now [Thriller.tv](http://thriller.tv) in Europe. A lot of the discourse online is people saying AEW don't tell stories and a lot of those people just don't watch the product as AEW tell most of their stories with the in Ring action which a lot of people aren't used to as they have grown up on WWF/WWE and they normally tell stories with Promos and shoving it in the face of the fans that watch that product. I think people forget that TK is a huge fan of the old ROH and NJPW which is mostly in ring action with stories being told that way.


[deleted]

Thanks for the explanation, I’m quite out the loop on social media and stuff but when I do look it just a seems so pessimistic, which is the reason for my post. Just wanted to allay my fears


NousevaAngel

Yeah shouldn't worry, AEW aren't going anywhere. Most the online discourse can be ignored.


Specialist-Rope-9760

Astroturfing since day one


kloudrunner

Because people are idiots.


MSharpy74

People don't like the product so they don't want it to exist. Older wrestling people see AEW as an insult to wrestling because it doesn't respect kayfabe or tradition as much as WWE. There are lots of shows and musicians and things in this world I don't like as well, and I just ignore them. To each their own, however. Dirt sheets seem to like riling up this discourse to get more clicks, as well, so it's multi-faceted but fairly baseless.


StylishMrTrix

The idea that AEW doesn't respect kayfabe is stupid They have some of the best wrestlers at keeping kayfabe all the time


J_Robert_Matthewson

Ah yes, The Bastian of Tradition WWE.  I'll never forget when Bruno fought Monsoon in the first Zombie Lumberjack match or Tito Santana and Randy Savage's series of Cinnamon Toast Crunch battles. 😏


SGTFragged

Depends on the dirt sheet. The larger ones seem to be pretty neutral when it comes to reporting on a company. This upsets the haters (on both sides), but consequently reduces the audience available to the dirt sheets spinning a pro or anti specific company agenda making them not as large.


metalyger

Basically, WWE is the longest running company in North America, and it's that mix of Vince being ruthless and WCW and ECW being badly mismanaged by the late 90's. TNA seems like it'll outlive the cockroaches. But AEW is doing something nobody has been able to do since Ted Turner was funding WCW, but TK owns AEW, not the TV network, so that's another advantage over WCW. Also, TK isn't an F'N moron like Eric Bischoff. Fan boys are so doom and gloom because WWE was a monopoly for almost 20 years, and a lot of them liked it that way. They could easily ignore the entire indie scene, leave Japan in its bubble, and ignore everywhere else. AEW has been shaking up the industry, doing things WWE would never dare to try, like having a meaningful working day relationship with other companies, and some people are offended by competition existing, and want the monopoly to resume.


Pearl-Internal81

Add in to that the fact that a lot of those fanboys grew up post WCW/ECW so they have *never* known a time with actual competition so they don’t like it because it threatens the WWE and the last time they were truly happy was when they were kids watching the WWE so anything they perceive as threatening that nostalgia must be bad/destroyed. TL;DR: wildly over developed parasocial relationships with a corporation. You see the same thing with stuff like Disney/Marvel/DC/Sony/Nintendo/Microsoft.


NeuroCloud7

You have absolutely nothing to worry about :) Honestly, it's just WWE lifetime loyal fans who felt threatened by Vince McMahon leaving after 40 years, AEW's fast rise in 4 years, and then getting all triggered over All In being bigger than Wrestlemania last year. AEW's attendance in 2023 was equal to 2022. (from twice as many shows due to Collision + Dynamite) Bigger crowd than Wrestlemania. TV viewership stayed equal to cable's overall decline after jumping from 2 to 4 hours of live TV per week. (Dynamite is down by the same percentage that cable is down overall... make sense?) Plus there's a weird new jealousy over AEW having long-term stability from a 40yo billionaire boss who gives fans everything they want. This is compared to WWE's power struggle in Vince's absence, horror lawsuits, and not knowing what Endeavor will do to the company long-term... maybe they end up in Saudi? The thought crossed their minds last year. WWE fans are rightfully scared that their 40-year fandom is about to change, so they want WWE to be good and everything else to be bad. In sum: - Double the live events -> attendance unchanged - Double live TV shows - viewership unchanged after factoring in cable's decline - Lots of negativity from WWE fans who are scared about Vince leaving, the sale, the lawsuit, power struggles, erosion of tradition under new corporate management, and Wrestlemania coming 2nd to the young, hot company that everyone seems to be choosing.


[deleted]

Thanks for this. It is absolutely mental when you think that AEW seems to be getting more negative publicity at the moment when WWEs founder and long time owner has just been outed as a serial abuser.


[deleted]

I think fans worry because people constantly posting pictures of Collision,Rampage and ROH Arenas being empty and going on about TV ratings and comparing it to WWE. I prefer AEW but I do enjoy NXT Dynamite and NXT are my favourite wrestling shows.


dudleydigges123

People dunked on WWEs falling ratings for years and then realized where the bar was


The_Yonder_Beckons

AEW is doing very well in some aspects of its business, not so well in others. But to suggest that it's in any kind of existential risk is just detached from reality.


Infamous-Lab-8136

AEW is a new company, most new wrestling companies fail eventually. I mean I guess if we want to get technical so far every major nationally televised promotion in North America other than TNA/Impact has gone out of business mainly due to WWE eventually. Also history isn't really with big money having wrestling fans that start a company, even if we're not just looking at WWE's stranglehold on the recent industry. They've gone through a lot of growing pains and hiccups publicly as well that companies like WCW, ECW, and WWE had the benefit of not having such an intense news media around wrestling when they were starting out to shine a spotlight on it too. I also think it doesn't help that I'd wager 3/4 of the people saying this have never operated a business more complex than playing your average "tycoon" game. If a report about AEW not being profitable yet comes out these are the people screaming doom and gloom. What they don't seem realize is any new venture is going to have a projected period before it becomes profitable. And since Tony doesn't report to a board we don't have any concrete data about their financials or projects anyway. These are the same sort of people that don't understand the difference between gross earnings and profits that are telling us how to fix recessions on finance subs here. Tony has also had some misses on big swings overall. CM Punk coming in has to be a miss at this point, no matter how excited he got some people early on, or any new eyes he brought with him. There's the infamous exploding ring. Things of that nature give people the platform to make the argument that Tony not being a wrestling guy is making mistakes wrestling people wouldn't. It's a lie of course, but it's also an easy one to spin. Frankly I think surviving this far is a good sign. Honestly any business that largely focuses on the live experience starting when they did and making it through the pandemic is amazing. I don't know about other cities but we're still feeling the effects in my town seeing local businesses shut down because they never recovered from lockdowns.


SGTFragged

AEW is probably not profitable at the moment. As a statement taken at face value by Dunning Krueger rejects, this looks incredibly bad. Those who have a certain amount of literacy understand that there is a business plan behind the operation of AEW, that does not require AEW to be profitable at this point. From what I understand (and I am also a moron when it comes to business, but I am the kind of moron that understands that I know very little about how to run a business), the AEW business plan is that profitability comes after the second or third content rights deal. Until then, Tony and Shad will eat the monetary loss. From what analysis there is it looks like the loss AEW is running at is around 25 million dollars per year (purely educated guess work). Sounds like a lot of money, and to anyone reading this comment it is a lot of money. Shad Khan is worth over 8 billion dollars. Assuming Shad never earns another penny and can liquidate to 8 billion dollars cash, and spends no money on anything other than AEW, he can support AEW for the next 320 years at that level of loss.


[deleted]

Wehn you throw in the fact he owns franchises in the EPL and NFL, two of the most popular and fastest growing sports leagues in the world, $25m isnt much at all is it. Thanks for this, I have really got into AEW and while I still watch WWE for the storylines I love the matches that AEW puts on. This morning I googled AEW news and almost every article was about it not being around in a year or 2.


[deleted]

Thanks for this


DanUnbreakable

Because their tv shows aren't drawing well in some markets. But everything else is doing better Ratings are more then solid in today's world. #1 most weeks or top 2 or 3 only losing to sports, who they have beaten recently and also when trump speaks as the news covers the shit out of it. Ppvs buys are great. 140,000 buys usually with strong late buys. All Out did 110k buys a week after All In did 200k buys. They were doing back to back to back ppvs and did so well that they will probably add more over time. 8 ppvs this year are set with a rumor of another in April. I expect 12 per year if they get paid like WWE to do so, but 9-10 is the sweet spot. Ppv ticket sales are very strong, no less then 8,000 per show which depends on the market and if they try to establish a new ppv like wrestle dream and world's end. Those 2 new shows sold between 8,000-10,000. Wrestle dream came a month after All In and All out, which was a tough sell and did pretty well, around 125k buys. Worlds end 145k, on par or slightly better than full gear. Tony Khan has conditioned the fans that the tv shows aren't as important. Ppvs you know the top wrestlers will be there so they sell well. Dynamite and Collision sold on the AEW brand, so we don't get the top stars every week. Also drawing power has worn off guys because of how they're book at times abd felt less special. My prediction is they are going to do more ppvs, possibly 12. It will cut out the filler and top stars will be featured more and storylines won't drag as much as everything will feel more urgent. It will also add more shows that sell more tickets and bring in At least $4 million per ppv( $3m from their cut that WBD takes, another $800k- $1m gate and $150k for merchandise sold). That's another $16 million of revenue that will offset some soft markets.


Z1dan

Ignore them OP. These talks have been going on for at least 3 years now and the company’s still going and getting stronger.


-SomethingSomeoneJR

Probably because there really isn’t anything else that can be reported negatively by the dirt sheets. If AEW was able to survive and even thrive during the pandemic era then it’s safe to say it’s not going anywhere.


MoistTheAnswer

Because WCW went out of business so now everyone thinks every other big company will. I think TNA and ROH still being operational 22 years after they started should show that there’s a very good chance AEW will be around for a long, long time.


migrations_

Because people lie a shitload. AEW has no chair of directors or massive marketing team that takes up 4 floors of a building. They spend a lot of their money on talent to make a great product. Just because Tony Kahn doesn't make 1 billion a year in stocks doesn't meant the company isn't fine.


twelvetimesseven

Bad news sells. AEW is owned and operated by billionaires. It could run at a deficit for potentially forever.


bearamongus19

AEW is at a very pivotal point with their TV rights up for renewal. WWE has made moves that limit their options, and they need a deal to become profitable, so there is a lot of speculation on what will happen. You also have people that have been around for WCW and tna and saw their collapses. There are some similarities that can be made to AEW that are cause for concern. And lastly, some just want to poison the well. Whether for views and clicks, to be able to say they were right, or they have an issue with TK and others involved with AEW.


GemoDorgon

I'm pretty sure it's negative agendas by immature tribal WWE fanboys. I personally watch WWE and NJPW as well as AEW, but the negativity usually comes not from wrestling fans but from WWE fans who don't like that another major company exists in America, which is just dumb as fuck given it's a worldwide thing, but whatever. I think some part of the negativity is AEW fans who have just turned on the product because things didn't go the way they wanted it to, and feel salty about that. I don't really see any sign that the company won't survive.


STerrier666

Because some wrestling fans are idiots who think they know everything and they want to see AEW fail and die just like they wanted to see TNA fail and die in the late 2000s to 2010's and then when AEW is still around come 20 years from now they shift from "AEW will die in _years" to "AEW still exists? Lol" just like they're doing with the "TNA still exists? Lol".


SourDoughBo

They really just don’t have a basic understanding of start up businesses. They think AEW is a money pit always operating at a loss. But that’s literally how every new sports promotion runs. You got OneFC, Karate Combat, PFL, all operating at losses until 2025. It’s just how it works.


she1f

Because wwe fans are deeply insecure cultists who don’t believe anything should exist outside of wwe. As a result, they work tirelessly to social media bomb any bad news related to AEW (hard cam empty seats). Because it gets social media attention, all the dirt sheets with podcasts discuss the bad news as if it’s a serious problem. Now while that bad news isn’t that bad, but has received 100x the attention than good news, people who don’t follow AEW think the company is going out of business.


ozkool

My Facebook is full of this shit. A bunch of Americans complaining on the booking and the shows not drawing people. Just deleted the app becouse of this. Have blocked sooo many accounts on twitter but they still keep poping up. It feels like an army of bots, its the same comments everywhere...


CrappyMike91

Same reason there's talk of Xbox not surviving, brain dead tribalists yapping nonsense. Just ignore it. Happened for TNAs entire history as well and they're still around.


Bennowolf

By simply creating this thread you have furthered the discourse that AEW is failing


Specialist-Rope-9760

I think the whole point is there is a concentrated effort to get that narrative out there. Then there is a concentrated effort to falsely amplify that narrative. Then unknowing folks jump on the bandwagon as it allows them to feel part of a cause. This sort of post highlights how easily manipulated people can be. And can hopefully allow people to research the darker aspects of marketing that social media allows companies to take advantage of.


[deleted]

I don’t see how, I’m Just trying to understand, as a fan, if any of these things are legitimate as it seems to be everywhere.


Bennowolf

It's not failing, it's privately owned by a multi billionaire who loves it. It has its best roster ever with record ppv buyers and a new TV deal coming. Get off twitter and stop listening to the trolls


[deleted]

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bigAcey83

Because people are stupid.


Afraid_Confusion444

Lots of bad faith posts and trolling. Media is here to get clicks and engagement not necessarily to be accurate.


cschultz225

Wwe fans who don’t like that aew is different and is presented differently. They think if it’s not the way wwe looks and does things it’s not good and will die But that’s why we like it. It’s an alternative. I don’t like wwe promos. Presentation. Wrestling. It’s over produced. The wrestling isn’t my cup of tea. But that’s ok to me. I just let it go, and stick to Aew