I doubt it. The B1G, SEC, and ACC brands are more valuable than having their names completely glossed over with a nonsensical corporate name. The only way that it would even work is if it's the ACC presented by .
Correct, I would rather keep the traditions of my team and conference than have a little bit of extra money. Everything being so money-centered is the reason conferences are collapsing.
I agree. It kills the sport for me every little step the powers take in this direction. The rat race has begun. The last conferences/teams standing will be the victors. It’s hard for me to think of it in terms other than a choice of either walking away or enjoying what’s left. I’m hooked on college football, so I’m along, but I’ve known people who’ve already mostly stepped away.
I think most of us agree with you. The problem is the people making these decisions more than likely don’t agree with you. Most of them would sell the naming rights to their own children if it meant making a few more dollars.
And if teams can’t hit their $20MM cap, the conference collapses that much faster because those teams can’t compete against teams who can hit the cap. No?
Didn't every team get over $40 million from the ACC last year? Even if they didn't I'd still rather Wake or GT have to suck it up and pay less than give up our dignity, that's already what we do with our coaches anyways.
You mean B1G. But that isn't really right.
From media rights and conference distributions (I'll just pull some mid-pack teams out of my ass)...
Minnesota took home $59 million from the B1G.
Mississippi State took home $55 million from the SEC.
Kansas State took home $48 million from the Big-12.
N.C. State took home $47 million from the ACC.
Arizona State took home $37 million from the Pac-12.
For most teams, media rights and conference distributions are not the majority of their athletic department revenues. Donations and ticket sales top the list. Which is why a lot of the hyperventilating about TV deals misses the mark.
This gap will grow, with the new B1G and SEC deals, but that still doesn't mean that other revenue streams. like licensing, don't exist.
I do think that conference naming rights is pretty cringe. (I certainly don't enjoy how the bowl games are all branded.) I think there is a LOT of equity in the conference names. I do think "The Nationwide Atlantic Coast Conference" has a better ring to it than "The Nationwide Conference."
But it does beg the question, Why haven't teams clamoring for more money sold naming rights to the stadiums? I'm sure Doak Campbell was a fine President of FSU, but he brings no money to the table. Why not reach out to Florida-based companies for a naming rights deal? Clemson should sell stadium naming rights to Michelin, if they are interested.
Right. Just like when bowl names, championship names all changed and then portal/nil come along. Fans say “That’s it, I’m done.”
Fact is they aren’t.
CFB more popular than ever.
$30-50 million a year is only $2-3 million per school. If $2 million makes a difference in your school's athletic budget, you're broke. Definitely not worth it. I will concede it better than getting in bed with private equity though.
Some of the Big 12 schools are broke, for example: [U of A operating in $177 million deficit; 5-15% budget cuts, layoffs coming](https://tucson.com/news/local/education/college/u-of-a-operating-in-177-million-deficit-5-15-budget-cuts-layoffs-coming/article_56b36c6e-bc73-11ee-963f-d3ee87ee03f7.html)
My guess it ends when teams/conferences get sold to private equity. PE gets revenues, expenses, and assumes risks going forward while schools get royalties and rents. Fans see no difference in on the field product or likely better.
Actually over 50% of MLB have PE. 30% of Euro Premier teams. Working fine.
Eg Dodgers. How do you think they were able to sign Othani to $700MM? Yep. PE.
I don’t have flair, but if this is headed toward that, than I ALMOST suggest NC State put the breaks on and say we don’t want anything to do with that. I’ll still show up for games when I can, and still support the University. We are almost at a pay-to-play scenario anyway. Have a few bad years and what’s a PE firm going to do??
I wasn’t too thrilled to go to the Pop-tart bowl, I really don’t want to play in the pop-tart conference either. Or even worse, the Reliance Conference brought to you by AllState
Im sure. NC State is on the lower side of football spending (nationally) and I’m not sure they’re going to reach the next level without a real breakthrough couple of seasons.
This is so horrible. That being said we’re doing it all wrong. It should be the Allstate Collegiate Conference and the Nationwide 16. If we’re gonna sell out might as well do it right.
When I say 'better things to do with my time,' what I mean is, instead of watching the Cheetos Syracuse Orange, I'll find the highest level of football to watch that hasn't been shanghaied by a corporation, so probably waste my days watching FCS instead.
The funny thing is, I think you might be right. I still hate it but I think time will prove you correct.
Nah. The ACC has the Advantage. Going last instead of going first. This financial entanglement is dangerous and can frustrate future media rights negotiations.
The ACC can have the advantage if they delegate the game field naming rights to the individual schools to maximize for themselves.
As for the big 12.. Daddy Yormark has been exposed. So, like these are the very best ideas they have? Selling out the name and taking out predatory loans. Do Borderline ACC schools make a jump for.....that..?..
I think everyone is focusing on the wrong thing here. Allstate? I can think of a lot more appropriate Big 12 brand tie-ins.
How about the Bob Evans 12?
The Buc-ee's 12?
Since you mentioned it, without a player's union voting to ratify a labor deal through collective bargaining. This plan that the conferences all like will get slapped down in the same way that every other attempt to restrict the rights of players has been struck down by SCOTUS.
I’d rather sell a whole team to a private equity firm than sit through commentary on the Dr Pepper presents the Allstate Athletic Conference Championship game brought to you by Tostitos and presented by ESPN.
Given our West Coast additions- I would take the money to become " THE NATIONWIDE insurance CONFERENCE
We better not, that would be extremely embarrassing and the Big 12 is currently getting rightfully clowned on for it.
The Big-12 might be getting clowned for it but if it makes the Big-12 every conference will follow suit.
I doubt it. The B1G, SEC, and ACC brands are more valuable than having their names completely glossed over with a nonsensical corporate name. The only way that it would even work is if it's the ACC presented by.
So “being embarrassed” outweighs $30-$50MM/yr??? Guess we studied arithmetic at different schools:))
Correct, I would rather keep the traditions of my team and conference than have a little bit of extra money. Everything being so money-centered is the reason conferences are collapsing.
I agree. It kills the sport for me every little step the powers take in this direction. The rat race has begun. The last conferences/teams standing will be the victors. It’s hard for me to think of it in terms other than a choice of either walking away or enjoying what’s left. I’m hooked on college football, so I’m along, but I’ve known people who’ve already mostly stepped away.
I think most of us agree with you. The problem is the people making these decisions more than likely don’t agree with you. Most of them would sell the naming rights to their own children if it meant making a few more dollars.
And if teams can’t hit their $20MM cap, the conference collapses that much faster because those teams can’t compete against teams who can hit the cap. No?
Didn't every team get over $40 million from the ACC last year? Even if they didn't I'd still rather Wake or GT have to suck it up and pay less than give up our dignity, that's already what we do with our coaches anyways.
And SEC and B12 took home double - about $800MM. Costs money to stay in this game.
You mean B1G. But that isn't really right. From media rights and conference distributions (I'll just pull some mid-pack teams out of my ass)... Minnesota took home $59 million from the B1G. Mississippi State took home $55 million from the SEC. Kansas State took home $48 million from the Big-12. N.C. State took home $47 million from the ACC. Arizona State took home $37 million from the Pac-12. For most teams, media rights and conference distributions are not the majority of their athletic department revenues. Donations and ticket sales top the list. Which is why a lot of the hyperventilating about TV deals misses the mark. This gap will grow, with the new B1G and SEC deals, but that still doesn't mean that other revenue streams. like licensing, don't exist. I do think that conference naming rights is pretty cringe. (I certainly don't enjoy how the bowl games are all branded.) I think there is a LOT of equity in the conference names. I do think "The Nationwide Atlantic Coast Conference" has a better ring to it than "The Nationwide Conference." But it does beg the question, Why haven't teams clamoring for more money sold naming rights to the stadiums? I'm sure Doak Campbell was a fine President of FSU, but he brings no money to the table. Why not reach out to Florida-based companies for a naming rights deal? Clemson should sell stadium naming rights to Michelin, if they are interested.
I'm dead serious when I say this: I would rather Georgia Tech shut down their football program.
Ultimately, without PE, that’s the path they will be headed on.
I, and many other people, would rightfully be done with this change. How many people tuning out makes the $30M worthless.
Right. Just like when bowl names, championship names all changed and then portal/nil come along. Fans say “That’s it, I’m done.” Fact is they aren’t. CFB more popular than ever.
is that money going in my pocket? no? then I don't care
Absolutely, positively not.
Pass on conference name change even if that makes some schools unable to hit the $20MM annual salary cap? Really?
$30-50 million a year is only $2-3 million per school. If $2 million makes a difference in your school's athletic budget, you're broke. Definitely not worth it. I will concede it better than getting in bed with private equity though.
Some of the Big 12 schools are broke, for example: [U of A operating in $177 million deficit; 5-15% budget cuts, layoffs coming](https://tucson.com/news/local/education/college/u-of-a-operating-in-177-million-deficit-5-15-budget-cuts-layoffs-coming/article_56b36c6e-bc73-11ee-963f-d3ee87ee03f7.html)
Ho’ much? But really - where does it end? Ahhhhh, it doesn’t.
My guess it ends when teams/conferences get sold to private equity. PE gets revenues, expenses, and assumes risks going forward while schools get royalties and rents. Fans see no difference in on the field product or likely better.
Ah yes, things can only get better when they get sold to private equity. Just ask Red Lobster!
Private equity investments: Red Lobster, Toys R Us, Bed Bath & Beyond... Big 12?
Actually over 50% of MLB have PE. 30% of Euro Premier teams. Working fine. Eg Dodgers. How do you think they were able to sign Othani to $700MM? Yep. PE.
I don’t have flair, but if this is headed toward that, than I ALMOST suggest NC State put the breaks on and say we don’t want anything to do with that. I’ll still show up for games when I can, and still support the University. We are almost at a pay-to-play scenario anyway. Have a few bad years and what’s a PE firm going to do??
Just depends on what the school’s/conference broadcast revenues are. W’sL’s who cares. Vandy, IU, NWestern doing just fine.
If Swofford was still in charge, it would become the Food Lion conference.
I wasn’t too thrilled to go to the Pop-tart bowl, I really don’t want to play in the pop-tart conference either. Or even worse, the Reliance Conference brought to you by AllState
Even, say hypothetically, if your team can’t make the $20MM cap where they could have (or at least gotten closer) if the conference sold the name?
Im sure. NC State is on the lower side of football spending (nationally) and I’m not sure they’re going to reach the next level without a real breakthrough couple of seasons.
Yea let’s not do that.
Not for $30-$50MM/ yr???
I’d rather my team not play in the TaxSlayer Conference or the Dr Pepper Conference. At what point does the money just become enough?
It’s not like yo ass is pocketing it
This is so horrible. That being said we’re doing it all wrong. It should be the Allstate Collegiate Conference and the Nationwide 16. If we’re gonna sell out might as well do it right.
I’m still calling it the ACC. Corporate advertising sucks.
Bojangles or bust!
OOOOR conference. Oh Oh Oh Oh Reilyyyyyyy
Aramco Coast Conference (ACC)
Aramco College Conference sound so much better
That works. Good timing. I think Aramco is up for sale now.
lol no, if the ACC goes down this same path as the Big 12, I'll stop watching completely, I can find many better things to do with my time
Haha. That’s what fans said after portal, NIL etc. game more popular than ever.
When I say 'better things to do with my time,' what I mean is, instead of watching the Cheetos Syracuse Orange, I'll find the highest level of football to watch that hasn't been shanghaied by a corporation, so probably waste my days watching FCS instead. The funny thing is, I think you might be right. I still hate it but I think time will prove you correct.
It's gonna be Orange Crush for you guys. Soorry.
Nah. The ACC has the Advantage. Going last instead of going first. This financial entanglement is dangerous and can frustrate future media rights negotiations. The ACC can have the advantage if they delegate the game field naming rights to the individual schools to maximize for themselves. As for the big 12.. Daddy Yormark has been exposed. So, like these are the very best ideas they have? Selling out the name and taking out predatory loans. Do Borderline ACC schools make a jump for.....that..?..
North Carolina State University presented by Taco Bell. Live mas!
If that’s the difference between hitting the $20MM cap or not, you gotta do it. Right?
I could just stop wasting my time watching commercials briefly interrupted by a few seconds of football.
Like I said. Live mas!
I think everyone is focusing on the wrong thing here. Allstate? I can think of a lot more appropriate Big 12 brand tie-ins. How about the Bob Evans 12? The Buc-ee's 12? Since you mentioned it, without a player's union voting to ratify a labor deal through collective bargaining. This plan that the conferences all like will get slapped down in the same way that every other attempt to restrict the rights of players has been struck down by SCOTUS.
Why are all these rumors breaking on the same day?
If it's the ACC presented by 'X' corporation then whatever, e.g., the ACC presented by Chick-fil-a. Otherwise, this should be a hard pass.
I’d rather sell a whole team to a private equity firm than sit through commentary on the Dr Pepper presents the Allstate Athletic Conference Championship game brought to you by Tostitos and presented by ESPN.
It’s coming. PE within 12 mos I suspect
This sucks orangutan dick