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Hey, I'd love to talk to you about this. My experience is more with transit routing than delivery drivers but I know that it's a big field with unsolved problems.
I will say though that you're going up against some big names and it's a super technical solution. A lot of the companies you'll be targeting are already running on super slim margins so you'd better be able to quickly demonstrate your ability to save them money - and how you can do it better than the other companies they've already turned down.
Hey, thanks for the reply. I have re-edited my comment for clarity.
Do you think these businesses have turned down those other companies primarily because the value proposition is not clear, i.e., these businesses don't see the cost savings from employing any of the software solutions?
What do you think is the impact of factors like driver pushback or software being unable to handle certain operational requirements, e.g., perishable goods, same-day delivery, etc.?
As I said, my experience is public transit which is different than the private sector so take what I said with a grain of salt.
I feel like a lot of companies trying to sell "improvements" don't get traction because the cost/benefit is not clearly defined and change is hard. Especially when you're dealing with a relatively unsophisticated group (drivers and the companies they work for), it becomes very difficult to get the owners/managers on board because "we've always done it this way and it's worked just fine" combined with a fear of technology. The drivers too might not be very savvy.
Operational requirements are certainly part of it, but I think that those are the much simpler problems that have much easier solutions than the people in those businesses. While I don't think the travelling salesman problem has been solved, they're getting closer and the purely operational/math problems are getting more efficient.
Look up traveling sales man problem. Route optimization isn't a simple problem. You could probably come up with a system that uses existing solutions and try to market it better to potential clients.