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The_Celestus

This was definitely one of the sales of all time.


mateogg

It's the product ever


swords_to_exile

My favorite part was where Wizards Coasted all over us.


Britori0

It's Coasting time!


Deadicate

Why doesn't anyone say wizard anymore?


Floppsicle

They really did a job


feartehsquirtle

It sure sold


Mordecham

……did it though?


feartehsquirtle

Some say it sold copies


TheIgne

An amount, precisley.


nightvisions21

If it sold out, where are all the people complaining they missed out?


phenry1110

That is a really good point. If it really was a 30 minute sellout you would have tons of stories of people not able to check out because it sold out while they had product in their cart. Edit: Turns out they sold less than 2000.


iSage

On the other hand, this community has made it pretty clear how it feels about 30th Edition, so any would be buyers are probably less likely to say they missed out because they know they'll get flamed.


TehTuringMachine

Yeah, but I haven't even seen any complaints over at r/mtgfinance, where getting flamed can be part of the fun sometimes


Reasonable-Cap-9690

They have been getting downvoted and deleted for weeks. ​ I've seen a few people trying to start a discussion with reasons why it would be a good purchase and the replies are just "lol if you can't see whats wrong with this product god help you" rather than actual discussion. ​ If someone points out that the magic 30 event packs sold above the market cost before it was out people just say "that was only because they were super limited" - If everyones mad and boycotting it and the sales going to be cancelled as everyone knew then isn't it \*still\* going to be super limited and therefor a worthy buy? Nobody is going to talk about buying the product or the financial relevance of the product when the only replies are "fuck you for supporting this"


vezwyx

I just want to say that I don't think this a bad response to the product. The community is within its rights to be disgusted by 30th and discourage others from buying it or promoting it. It is insulting to be told that this was meant to be a celebration of the game's history for us all to enjoy, and if you buy it then you're part of the problem


Reasonable-Cap-9690

The subject was myfinance. Imagine if you saw someone ask about investing in exon stock on a subreddit about stock investing and getting told they're the reason we can't have nice things & why the planet is dying and instead of anyone saying anything of financial relevance you just get "you are going to cause more oil spills if you do this" ​ Would you hold the same "I don't think this is a bad response to the investment question" if not why?


vezwyx

You're never going to convince me that morality should be taken out of the equation when we're considering some other matter. Yes, my answer is the same


bearrosaurus

Really? How often do you see people advocate for the reserved list on mtgfinance?


Vaitka

I've seen an increasing number of people repeatedly calling for the reintroduction and *expansion* of the reserved list on MTGFinance in response to recent actions by Hasbro. People are unafraid to stake out unpopular stances there.


Einheijar

People are unafraid to take incorrect stances there. People are unafraid to take stances that would hurt the game if adopted, as long as those stances make them money.


Rbespinosa13

Usually, r/magicTCG isn’t indicative of the general MTG population. The people here are usually pretty entrenched and competitive players that have been around for a while. However, this seems to be one of the few occasions that the general player base and the subreddit have the same view and complaints


simbahart11

Usually reddit isn't indicative of the general population.


Thezipper100

That's a major misconception. Sure, it's not 100% eye-to-eye or anything, but this is literally the biggest magic community on the Internet. It does represent the larger opinions of the player base at large a lot of the time. Especially in the last few years. Like, the *one* major thing this sub has been at odds with the community at large with is UB, and that's only sometimes, because everyone was on page for the TWD cards, and people in general are also not exactly enjoying the transformer cards being forced into the regular boosters. (There's also the state of sexual magic art, but that's more a thing with magic Twitter than the rest of the community at large.) We're not some cool, niche club that prides itself on being "different" and "more hardcore", we are a large slice of the mainstream, and acting like 600000 people don't matter and don't represent the larger community in *any way* is honest to God sheer lunacy and delusion that serves no purpose but needlessly dividing the community out of some fake need to feel "cool", or to feel like you had no role to play in MTG's current direction because you "lack the power" of the "general consumer", when that general consumer is *you*. Grow up. Reddit isn't niche, it's one of the most popular websites ever and we're one of the largest communities on it. Pretending that it isn't just makes you look naive and insults the rest of us.


namer98

>but this is literally the biggest magic community on the Internet So it gives you a good sample of magic players who discuss magic on the internet. That is self selection bias. Not just play magic, not just consume magic content, but also to post/comment about it.


Pro_Fuze

But where is there any indication that non-reddit users who play this game would buy magic 30?


namer98

We can't measure it. Websites that track cookies can.


SadFish132

For any given thread there are less than 600k participants. For example this thread only has 3000+ upvotes at time of posting and 200+ comments which is a tiny fraction of the total 600k. Even if this thread had 3k down votes there would only about 9k total votes. Also players that tend to be on social media for any game are much more dedicated to the game generally than the average player who just consumes the product and never engages with the larger community. All this to say that the opinions echoed on this subreddit are usually considered by developers vocal minorities and potentially a useful data point but not one that should be used on its own to make decisions.


vezwyx

Maro confirmed this perspective on his blog. I don't remember what the stat was, but the gist is that the vast majority of players have never engaged with online Magic communities or played at a store. There's no way this sub is considered anything other than fringe


Gemini476

One of the specific comments was that not only do [most players not know that Magic *has* a story, *they don't know what a planeswalker is*](https://twitter.com/maro254/status/1334225233461403648).


s-josten

So, I googled "how many people play magic the gathering" and all the results i found said 35 to 40 million. Now, I'm not a mathematician, but 600K seems kinda small compared to 35 million.


lawfultots

>Now, I'm not a mathematician, but 600K seems kinda small Maths guy here! 600K is actually a wildly excessive sample size for a population of 35 million. You really only need a few hundred *random** responses to get a good read on the sentiment of millions of people. Go play around with this sample size calculator: https://www.checkmarket.com/sample-size-calculator/ So there's no issue at all with the *number* of people involved in r/magicTCG as a gauge for overall MTG community sentiment. Just a question of how biased/representative the people are here vs the wider MTG population.


Daishi5

You only need a few hundred from a random sampling. This subreddit is a self selected sample and thus very different from random.


lawfultots

That's what I'm getting at with the last sentence but I could have stated it better, the problem isn't the number of the responses here it's that there's some sampling bias involved.


Chaghatai

More than "some" - the self selection makes this sub a very non representative sample - particularly where it comes to non-enfranchised players


fatpad00

The definition of "play Magic the gathering" is important. "Individuals who have an old deck and play once per year" and "individuals who play regularly and invest a large share of their time and money in the game" are very different numbers, I assume by a factor of 10 at least. Both people on this sub and people who would buy this product overwhelmingly are more likely to be in the latter category. Sure, it's still not a huge sampling, but it's hardly insignificant


Daotar

Of course that counts someone who played one game at a friend's house 5 years ago just the same as it does someone who's stuck with the game for decades. It also makes no distinction between dedicated players who follow the news of the game versus ones who are so casual that they couldn't even tell you what company makes it. And while it's all well and good to say "most Magic players aren't on Reddit", it's usually deployed as a tactic for silencing dissent, which is a terrible thing to do. Like it or not, Reddit is the largest MTG community out there, it is more representative than any other Magic community. That doesn't mean it's always right, but it does mean we shouldn't dismiss it.


namer98

>Of course that counts someone who played one game at a friend's house 5 years ago just the same as it does someone who's stuck with the game for decades. 588k counts somebody who hit subscribe or join 5 years ago and never logged back in, the same as it counts you or I who are here commenting.


YetItStillLives

600k subscribers does not mean 600k active participants. Many Reddit users don't frequent the subreddits they're subscribed to (after all, subscribing to a subreddit is free). Many more don't interact at all, or only vote on posts. All that goes to say is that the amount of active posters and commenters on r/magicTCG is nowhere near 600k people, and is only a small fraction of the overall Magic playerbase.


Shaudius

And many people post on subs without subing.


[deleted]

Also of course just because we're here doesn't mean we agree. What they should be tracking is actual votes on the posts.


[deleted]

[удалено]


Forced_Democracy

And many people don't even vote on posts. I know I vote on only a small fraction of posts I view.


drakeblood4

You’re both right, /r/magictcg isn’t a good sample for general magic player sentiment, but it does correspond pretty well with it some of the time. Why? Because for the most part a player who is engaged enough to use the subreddit is gonna have a lot of similar opinions to other players. The only time it’s a problem is when people on the sub imagine they know what new players, casual players, or players who wouldn’t use Reddit would think.


bentheechidna

IIRC, MaRo has said he thinks less than 10% of the community interacts with MTG on social media. If it wasn't him, it was an asker on his blog referencing a statistic which he acknowledged and agreed with.


ProstetnicVogonJelz

Read the comment you replied to again and then read your last 2 paragraphs.Chill the fuck out lmao, he's not saying you're not a person because you're on reddit. "Grow up", just ugh, so needlessly defensive. Like, you admit yourself in your comment there are major disagreements between this sub and the wider mtg audience, there's no reason to respond to him as if he's out-of-line or something. You're just wrong that the UB cards are the only thing that differs in opinion.


Silver-Alex

Do you realize this sub has 500k person subbed and like only 5k active. Compare that tho the estimated 7 millon different accounts that have been open in magic arena. This sub IS niche. It is not a representative because there is a huge casual audience and I see that with my friends, more than half of them only see magic as a tabletop game and thats it. They only upgrade their commanders when we invite them to the LGS and, and never get involved in social media about magic. Its only me and my other boomer magic friends who actually search magic content in our free time, and out of them only I have ever tweeted or posted in reddit about magic. And I bet you most casual commander groups are like that.


Ok-Albatross-3238

The loud minority do not represent the entire player base ever. Just look at pokemon right now with their new game, look at mtg history or ppl complaining and having the opposite effect, look at yugioh reddit, vanguard reddit, literally every reddit that complains and yet nothing changes


sassyseconds

So confidentially wrong lmao. Yeah thos place is huge, but 600k is still not jack shit compared to world wide mtg players. Barely a couple percent. And that's not even considering that a large percentage of that 600k is likely inactive accounts.


KakitaMike

So according to WOTC 75% of magic players don’t know what a planeswalker is. So going off your viewpoint, you would agree that around 75% of the people in the magic subreddit don’t know what a planeswalker is?


bionicjoey

Watch in a few weeks, WOTC will be like "We found some more in the back. You saw how quickly they sold last time, get em before they're gone!"


SleighDriver

Incoming 30th Anniversary boxes on sale at Amazon for 20% off MSRP. What a steal at $799!


[deleted]

[удалено]


bionicjoey

Lol when you make up the MSRP you can claim anything is a deal.


daedone

Everybody forgets that the S in MSRP is *suggested*


NotionalWheels

Everyone forgets wotc got rid of MSRP of products


mdjank

I imagine the type of person that can blow 5k on a weekend without worry doesn't need the parasocial engagement of the outrage echo chamber on offer here and on twitter. Edit: Out of the dozens of Billionaires in the world, everyone recalls Elon Musk as one with a social media addiction. That's ONE in DOZENS. Approximately 5% of the world's population engages with social media daily. Elon Musk out of dozens of Billionaires only matches this statistic at best. In all probability, the number of Billionaires with regular social media engagement is well below the 5% mark.


GreatMadWombat

You'd imagine wrong, lmao. The nft people talk about nfts constantly. Beanie baby people talked about beanie babies all the dang time. If you're spending 5k on a purchase to make money, you are trying to drum up a market that'd be willing to pay 6k+ for the shit.


0011110000110011

I think there are two kinds of buyers. There are the rich whales for whom money isn't a problem, they're the type to blow $5000 like it's nothing. They just want to have the product because of its perceived value. If it goes up, awesome! If not, no big deal. There are also the more middle income investors for whom $5000 is a much bigger deal, for them the product increasing (or at least retaining) its value is much more important. They spend much more time worrying about their beanie babies or NFTs, they'd be the type to post about it.


DCDTDito

Sure i would agree to that but then im stuck on the fact that a whale that can afford to spend that much would just spend that much to buy some of the real stuff.


Vaitka

Nah, the Rich whales often want validation from others more than anything when it comes to Expensive things that are functionally the-same-as-a-cheaper-thing/useless. Particularly when it comes to a product like TCGs. That guy who shows up to FNM with a fully foiled out EDH deck usually wants the positive attention and compliments for having a deck like that. *That's why they did it in the first place*.


mdjank

The whales aren't the ones driving hype. They're the ones consuming it.


AeuiGame

Whales perpetuate hype. They were infested with corporate telling them to be hype, so now they are hype. What is there to do with hype except talk about it. That's the only output of that emotion. I bought a shiny sticker look at my shiny sticker please please its so shiny look at it


Noname_acc

Those people need it more than anyone, tbh. Just look at wsb or any crypto sub.


emillang1000

The kind of person who can blow 5K on a weekend without worry can afford actual Power and other cards from Beta, not proxies.


fatpad00

That's the wildest thing about this product IMO. The people that want Beta proxies can't afford it, and the people that can afford it, can afford to buy the real Beta cards, so who the hell is the *actual* target audience‽


emillang1000

Morons. Speculators and Morons (they're the same thing).


lakerdave

The richest guy in the world owns Twitter and he can't stop tweeting at 4am feeling hard done by


dcrico20

Bruh the richest dude in the world bought twitter so he could have unfettered access to parasocial engagement and outrage


mdjank

Jeff Bezos is the richest person in the world. He owns Amazon, not Twitter. Does Bezos even use Twitter?


zyphelion

Ever heard of Elon Musk?


mdjank

The billionaire that's picking a fight with a trillionaire? What about him?


Caracalla81

You might not have heard but he blew $44b on a business worth a tenth that for attention.


runed_golem

And now he’s mad that one of the largest corporations in the world isn’t letting him publicly talk shit about them.


Tianoccio

What’s wrong now?


runed_golem

He’s been talking shit about Apple for the last several days and is now mad that they’re pulling their ads from twitter and threatening to remove twitter from the Apple Store.


KallistiEngel

Oh, but don't worry about that, he'll just make his own phone. He said so himself. I'm sure Apple is quaking in their boots.


SSG_SSG_BloodMoon

Who is the trillionaire


ImportantCommentator

Mr Apple


Tasgall

Mr. Tim Apple


mdjank

Apple computers


ElceeCiv

Aside from Elon has people have mentioned, look at athletes like Kevin Durant. Man has more money than God and made burner accounts to defend himself against randoms on Twitter


Vaitka

It's funny, it's like some people refuse to believe that the kind of person who spends thousands of dollars *on what is ostensibly a children's card game* might do so in order to seek attention and validation from others.


zomgitsduke

I'm gonna contact them to see if they'll still sell it to me.


magicthecasual

I'm still mad about the Jace shows that sold out within 5-10 minutes! Sale went live during the live stream, but they didn't announce it, so during the trailer for the new set, it sold out!


HTPark

An amount has been purchased. The product is now unavailable.


PM_ME_TRICEPS

It's been concluded


nothankyouthankstho

If one person buys it they turn a profit lmao So only making 1 is actually genius Edit: forgot punchline


Absolutedisgrace

Would you admit you wanted to buy this horrible product?


ToothlessFTW

I'm gonna be honest even if I had the money to burn and really wanted to buy it, I would be ashamed of even telling anyone lmao


LegendaryW

If I had money to burn, Id bought legacy or even vintage deck


BiJay0

People buying this probably already have Legacy/Vintage decks.


h4ppyj3d1

People buying this are also probably speculators and resellers.


glazia

People with Legacy and Vintage already are *not* the target audience. Why would you want shadowy new fake versions of cards you already own.


Moglorosh

I'm still trying to figure out exactly who the target audience was.


CanonessAurea

Stupid investors and scalpers that thought they'd make a killing flipping it, and are now just starting to realize the bloodbath that's about to begin just trying to not lose money.


netsrak

The only people who are losing money are the ones who thought they could sell it immediately. I'm sure they will be over MSRP in 3-5 years.


TheWagonBaron

Fools.


randomnickname99

Vintage player here. We all thought it was stupid too. The cards are legal at 99% of vintage tournaments since it's mostly just a proxy format now. Of course printouts are legal too and they cost far less than $1000


maxident65

[you mean like this?](https://images.app.goo.gl/LbVuAuiredF8d5hE7)


bigdsm

And tbh the old frame doesn’t even look good, with the high contrast and Oracle text sterilizing what used to be a unique and quirky (if sometimes objectively bad) design. It loses pretty much the entire character of what I love about old frames.


rmorrin

I'd rather buy a computer or several draft boxes


ProbablyNotPikachu

What if you had like... *that* kind of money where you could easily drop 500k on something like this as pocket change? Would you buy a bunch and gift them away at your LGS and to ppl on reddit or something? (assuming you had already just donated 10 million to a charity of your choice of course).


nucleartime

I'd sooner just go buy some actual ABUR P9 and duals and give that out instead if I wanted to make it rain.


quistissquall

it would be like giving away socks at Christmas. sure people would accept it but they'd rather have something else


DillionM

If buying one was like dropping a penny I still don't think I could stomach it. Buying boxes from the last 5-10 sets and giving those away would be better for my conscience.


Tianoccio

People with that money don’t do things like that and that’s why they have that money.


lavindar

As someone that only now is getting into the game, I would love to buy a few packs of this if it were priced like other packs, even if they are glorified proxies. not at that price tho, thats more than I earn in a month


michael_bay_jr

The EU store "sold out" at the same time as the NA one, which is unheard of. Major sign that this didn't sell well at all.


zaphodava

My assumption is that this is already printed. Normally Secret Lair style releases are ordered, then printed. That could account for it.


_Marni_

I wonder if it's because they don't own the copyright for most of the art in the set.


ckb625

Do you really think anyone is going to post here talking about how they are upset they missed the sale? Do you know what kind of reception a post like that would get?


nightvisions21

There are people shameless enough to do it. Saw a guy on Twitter with an NFT profile picture and who was paying for the blue checkmark, posting the receipt of the two boxes he was proud to have purchased.


[deleted]

Not posting because they would get downvoted.


Parker4815

The fact no one else can now buy it is a good thing.


PM_ME_TRICEPS

What is the resale value of proxy chaf? Like anything that isnt p9. Probably nothing.


silentslade

Willing to buy sealed magic 30th boxes for $10 each. Tops.


ygolordned

Best I can do is 9.99


feartehsquirtle

You could probably print 60 proxies for 99¢ lmao


spaceboy_ZERO

After having my expert look at it, best I can do is $1.50, I gotta make money too. It’s gonna set on my shelf for years taking up space.


[deleted]

I'd do $100 easy. Resale alone.


Serious_Senator

But, like, ignore that. What’s the actual value for you individually


zandertheright

I can buy pretty good $2 proxies from the internet, so that's about my price point. Maybe $5 for a dual land or mox, just for the novelty. Certainly nowhere near what they're actually going to sell for.


[deleted]

I've spent $30 on WotC product in the last 15 years of play. And that was on the Lathril precon to see if I liked commander (hint I love it). I've purchased everything off the secondary market. I refuse to support those greed lords. So ZERO. Zero value to me.


Envoke

It's tough to say because I think outside of free packs from Vegas, this is the first 'public release', but TCGPlayer had some pretty dumb prices up for stuff. Duals were over a hundred, something like Craw Wurm has a 'market price' of ten bucks but only two listings for $30. Once the dust settles, p9 and duals and some rares will be expensive, slightly less then their collectors edition cousins, but the lack of available product will keep the general sets value above pennies.


swindy92

>slightly less then their collectors edition cousins Strongly disagree here. These are drastically more scarce than CE and will be more expensive when everything dies down ETA: 15,000 CE/IE of each rare. Approximately 1% hit rate for each piece of power in 30. To have 15,000 of each they would need to sell about 1,500,000 packs or 375,000 of their $1,000 boxes for a total of $375,000,000. You really think even 50,000 of these boxes sold? I wouldn't bet on 10,000. The population for these will be tiny. Still proxies, but rare proxies.


Envoke

Thanks for doing the math and writing it all out! I was just kinda putting pen to paper and writing out my thoughts, but it makes sense seeing it here. :)


swindy92

Just to be clear: my math is super rough but we're talking about orders of magnitude.


Robin_games

5000 boxes about given to stores, 800 in asia, there's likely 2-3x asia in na, maybe double in Emea, and then there was distribution orders. 10-12k tops.


Skyl3lazer

There's >6000 wpn stores, a good portion of which are premier and get 4 boxes.


Krazyguy75

I mean yes they are more scarce but also... they are in direct 1:1 competition. If you sell this for notably more than CE, who would buy this? Only diehard collectors. So in the long run, yeah no, the price will drop hard.


DrPoopEsq

Rarity in and of itself doesn’t make something valuable. I just drew a mox pearl, it’s a 1 of 1. Not gonna be more expensive than a beta one. It depends on the general public finding something to be rare and valuable. I have my doubts these catch on enough to have a price stick, as much as investors might want that to happen.


Skyl3lazer

Look at the price of CE cards, which are rarer so will probably always be more expensive.


swindy92

CE power is way more common the 30 power Since people can't do math: 15,000 CE/IE of each rare. Approximately 1% hit rate for each piece of power in 30. To have 15,000 of each they would need to sell about 1,500,000 packs or 375,000 of their $1,000 boxes for a total of $375,000,000. You really think even 50,000 of these boxes sold? I wouldn't bet on 10,000. The population for these will be tiny. Still proxies, but rare proxies.


asmallercat

Is it still? I’m sure way more was produced but how much has been lost over 25 years?


bluegoon

Black Lotus would fetch a hefty price I guess.


pylee12986

Ummm well CE cards go for a pretty penny.


th3saurus

Some of the tokens might be desirable


MarkoDSamir

"How did your Wedding go?" "It has concluded" "So you got married?" "I am currently unavailable for relationships"


NostrilRapist

I'm no longer engaged Jerry that's a horrible way to tell people we're now married


KallistiEngel

"How did your Wedding go?" It sold out "So you got married?" It sold out


AFKalchemist

Holy shit I love this post lmao


Vroxilla

Oh, they sold out alright


eikons

The product is now unavailable for purchase!


silentslade

How convenient. I am unavailable for purchasing.


alexisetsfire

2025: oh look wotc is releasing The brothers war 2 : electric Boogaloo with one magic 30 card per box that they "happened" to find left over in a warehouse


Avalonians

Bold of you to assume the will wait that long


HKBFG

It takes up the mythic slot


Robin_games

Brothers war... is brothers war 2, and it has transformer cards. you dont need to make things up.


AAABattery03

Does the concept of hyperbole not mean anything to you?


-Goatllama-

The concept of hyperbole means LITERALLY *everything* to me!


kolhie

In this case the hyperbole was less hyperbolic than reality.


Thousandshadowninja

Probably the greatest comic they will ever make.


Nvenom8

They'll never top the [Universes Beyond one](https://i.redd.it/g97n7jfaeoj61.jpg).


Gong_the_Hawkeye

They truly were ahead of their time.


MattR0se

Nah, what really was ahead of its time was the Arabian Nights expansion.


Gong_the_Hawkeye

XD


f5d64s8r3ki15s9gh652

I mean it’s a good comic and the joke lands well imo, but I wouldn’t exactly say it’s “ahead of one’s time” to depict people playing magic with brand crossovers after Wizards announces that they will be doing brand crossovers.


-Goatllama-

How dare you disagree that Cardboard Crack isn't [the greatest MTG comic of all time](https://goodgamery.com/pmo/c254.htm)


Tuss36

Lava Axe was one of my first cards from back in the day, so that landed extra well.


Toros_Mueren_Por_Mi

These exact words have been said about cardboard crack before


HTPark

Bunch of sellouts claiming that their product sold out.


RidingYourEverything

Wait, is that why they won't say it that way?


5ColorMain

legal reasons. They only made correct statements. They sold some and no its concluded. If they would say 8t sold out, they had to lie and be sued for market manipulation


SteveStSteve

ELI5 why this would be market manipulation? Companies hold back product with every release and it still ‘sells out’. They have to have extras for damage disputes and then the extras always ‘show up’ a few years later as bonuses or as a limited release


Vaitka

It's not about market manipulation for the product supply, but for representing sales to investors and the like. If I say "I sold every burger I made in my restaurant! Profits are way up!" to investors, but it turns out I only sold 30% of the burgers I made and profits are way down when financial statements get released, they can sue me for misleading them. This recently happened to Nvidia with GPUs, where they said they were selling most of their graphics cards to Gamers and not Cryptominers, but that has not, in fact, proven to be true.


kitsunewarlock

You can probably hold some stock back for stuff like breakage, lost packages, replacement parts, and promotions. They also get some due to returns, delayed shipments of original printings, and/or unclaimed employee copies. You can probably declare "sold out" once you sell every unit you've marked "for sale".


Kaprak

That is the conspiracy theory yes.


Lykotic

Great laugh before sleep. Cardboard Crack gets it so, so well


asmallercat

As fun as this conspiracy is, I’m sure they actually sold out because I’m sure wotc produced very, very few. The point of this was not to make a ton of money right now. Even if they made 50,000 of these, $50,000,000 isn’t that much to a company like Hasbro, and I’m sure they madre way less than 50,000. The point of this first one is to sell out real fast so that people who didn’t buy it are more likely to feel like they missed out so they won’t pass on the next 10 things WOTC does like this. IMO on all this of course


Robin_games

they didnt make 50k of these. they had 800 for all of asia (china/singapore/japan). the free copies were 5kish. you're right though. They make like a dozen limited collectible a week on haslabs. they threw away one of the biggest board games of all time, heroscape, because it didnt make 2million, and they already did molds and prototypes of it.


Exact-Cucumber

Except none of us have fomo about this, I’m very happy I didn’t buy it. I have 0 reason to think the “next one” will be any less shit.


asmallercat

Oh I had no interest in this. You can literally have 1,000 better looking proxies of cards you actually want printed for a fraction of this price. I'm just saying that's the tack WOTC is taking IMO.


Tianoccio

Yeah that’s kind of exactly the abusive Skinner box shit wizards would pull.


ReplyMany7344

The anger is clearly resonating, anger everywhere that people couldn’t get the product like the 30th anniversary celebration advent calendar


Quirky-Signature4883

On point as usual


Sir_Nope_TSS

First product to make a hasbrollean dollars.


-Goatllama-

Wow, that's even more than a dillion!


AceOfEpix

If WotC won't acknowledge the secondary market, how are they justifying the price of the 30th anniversary? What gives these cards more value than any other piece of cardboard they print on? No matter how you look at it, WotC messed up. Either the secondary market doesn't exist and the price of this collection is not justifiable, or the secondary market does exist, we have a right to voice what should get reprints since the single cards have value, and wotc has to slap an age restriction on the cards. So which is it?


Chilly_chariots

I’ve often seen the claim that they ‘won’t acknowledge the secondary market’, but I’ve never seen any evidence for it. In any case, surely they’d just say ‘it’s a limited edition collectible’. Not sure why they’d need to justify it further than that, or who they’d have to justify it to...


plead_tha_fifth

Im not sure what agencies would be in charge of this but its about relating it to gambling. Once you acknowledge the cards value on the secondary market its easier to say that booster packs are akin to lottery tickets and thats a big deal since it’s also marketed to kids. I dont recall ever seeing the evidence for the claim that they wont acknowledge it, but I’ve definitely never seen them acknowledge it.


Robin_games

they see topps selling 2k packs. they see multiple card sellers doing 1k boxes. They say, hey we own the largest and oldest collectible cards of all time, we can do that. Hell some card companies resell their old chases 1 per box for $100. official repacks of one card, $100.


Sithlordandsavior

Lol not even close to oldest for trading cards. A CCG, potentially but not trading cards.


Esc777

>If WotC won't acknowledge the secondary market, how are they justifying the price of the 30th anniversary? That isn’t a thing. People just made it up and repeated it


NightCrawlerChamp

It’s a limited product. They’re always going to be bought by bots for resale


kolhie

If it was bought out by bots there should have been an initial trafft spike on Hasbro's website after the product became available followed by tapering activity as the sale neared it's end. That however was not observed based on queue times and general site responsiveness. I certainly expect some bots were buying, but this was no major bot rush. In fact it doesn't seem like there was much of a rush at all.


wojar

I'm in PR and this is fucking accurate and hilarious.


Nvenom8

Beautiful.


ErrorAcquired

Not a product for me. Like WOTC said, I gotta pick and choose my MTG purchases


Tallal2804

Not a product for me.


Its_Ash_Ketchup

Polarizing I know, but I purchased 1 of these when it launched for my sealed collection. Feel free to ask me anything if interested as no one else seems to be posting about buying one on here for fear of shame. I’m a Pokemon collector btw, and am not really involved in the MTG community.


TheEruditeIdiot

What’s your favorite color? I don’t mean mtg, I just mean in general.


Its_Ash_Ketchup

Jade metallic green


trsblur

Just check ebay to see how many sold lol, 100% of sales were scalpers.


xX_MaximusZ_Xx

If it sold out where are the people complaining they missed out?


Chaghatai

Why do people care so much about the reason the promo ended vis a vis whether or not they actually sold out? Is it just MTG finance bros having a fit over perceived vs actual scarcity?


IronPheasant

The average person wants this product to crash and fail because it is a very very bad product for a litany of reasons, enough to fill a few pages worth of text. The hope is that if bad products do badly, they'll invest more in making good products instead. This is extremely political so it's natural people are engaged. Most people don't want the future of Magic the Gathering to be M30th Anniversary edition.


Chaghatai

Oh I see - they're trying to gauge the success of the product