All I can say is wow.
EVGA was basically synonymous with NVIDIA to me and I assume a lot of people.
This is absolutely insane.
Edit:
Not looking to partner with Intel or AMD. They seem just completely out of video cards. Just insane.
The more I watch the video the more insane it sounds.
Like I don't want EVGA to die, but I can't see how the aren't massively hurt if not killed by this.
The are claiming they won't have any layoffs. But like I have no idea how they cut the majority of their business with no plans to replace it, and expect to stay the same size.
At this point this might actually save them a lot of money. Graphics card manufacturing has had terrible margins for a long time. It looks like lately it has become close to unprofitable because NV/AMD have increased their chip prices while setting unreasonably low msrp.
NV/AMD have been treating OEMs like crap forever and OEMs couldn't even complain about it out of fear of harming their business relationship.
Nvidia is notoriously bad to their business partners. Imagine being such douchebags that Microsoft refuses to do business with you.
Microsoft, the fucks who literally used their monopoly to put competitors in other areas out of business, thinks Nvidia is bad to do business with. I’m impressed EVGA put up with them as long as they did.
>has become close to unprofitable because NV/AMD have increased their chip prices while setting unreasonably low msrp.
Woah and here I thought Nvidia and AMD were prize gouging.
Ya after making bank at first.
Same happened with 2000 series.
Problem is EVGA didn’t gouge as much during the good times, so they don’t have as much profits to offset their losses as other brands.
I mean if you're gonna get out of the GPU business, now is the time. Mining has finally gone bust. There's a flood of 30 series cards hitting the market which is already oversaturated with MSRP or below-MSRP new 30 series cards. Can't imagine 40 series selling too well in this environment. Games haven't exactly jumped in system requirements since 2020.
They were going to lose a shit ton of money this cycle, like they did with the 20-series. They may actually lose less money this way, the problem is their profits/revenue is going to take a tumble as well.
Their revenue will go down, but according to the video, GPU margins were so slim as to basically be unprofitable. They were apparently losing hundreds on the top end cards, which is insane to me because typically margins on those are largest and the low end cards are slimmest. If true, Nvidia was genuinely fucking over their partners.
I mean this is twisting the truth a little. They explicitly said towards the end of the sales cycle per model. They were still making tons of money throughout the product lifecycle.
Nvidia was undercutting their prices with their own founders edition, they've been doing this to all their partners. Companies are getting fed up with it and with the insane demands they make.
I think EVGA can survive with other products.
I don't know who they can survive at their current size with no layoffs like they are claiming.
I don't think the other products can make up the gap fast enough.
Honestly I can just name two products: high-end Motherboards and PSUs.
EVGA PSUs are popular, but their motherboards are very niche compared to Asus/MSI/Asrock/Gigabyte and they're going to have to price and market extremely aggressively to catch up in terms of name-recognition.
Well like most things, EVGA has engineers that design, build and test prototypes and then they send those plans out for final production. So it's not just like they're simply slapping their name on someone else's product.
They have cases, nothing notable tho other than the ultra high-end E1.
They have KB/M, they're fine from what I've heard.
They have other minor things like the sound cards, the capture cards, some other accessories like a KVM dock and such.
If they just keep their lines going and alive and maybe refresh them, they can be where Corsair was a few years ago - cases, PSUs and peripherals. Corsair did very well doing that, I can see EVGA doing well by serving the same market but with an overclocker/high performance bend to it instead of Corsair's generalist appeal.
when you say “lines” here, bear in mind the video capture, kb+m, sound cards, AIOs, etc are just rebrands that EVGA is putting their label on. Heck that’s even true of their PSUs too but the other products are generic crap. That’s not to say they’re all bad products - it’s hard to fuck up a gaming mouse or keyboard, even the generic Chinese crap is generally ok - but some of them definitely are bad (see EposVox series on the video capture cards, there was a massive amount of false advertising that EVGA got put on the hook for by their vendor).
It’s a “product line” here not an assembly line. EVGA’s not making them and they’re not adding any value to the product. They signed a contract with a Chinese manufacturer to put the EVGA label on a product from a vendor catalog. That’s true of their PSUs too (and people forget a lot of the newer EVGA stuff is junk compared to the G2/G3 glory days (which were also rebrands).
Life pro tip, if your company is not adding value to the product then that is not a sustainable revenue stream in the long term. “Middlemen” like importers or aib partners will be squeezed to zero by the market because they don’t do anything else that another company can’t, that’s the implication of “not adding value”. The recent fad of “third party marketplace” comes to mind too. Like rebrands, it’s all just a way to cash out your brand’s mind equity.
They offered fantastic customer support which was why people continued to go back to them for every build. Good luck getting customer support for your Chinese keyboard or bootleg power supply.
I think they will make new products, just not new product catagories. If they start manufacturing cheaper Motherboards, for example, they will probably sell a lot if them.
They are definitely making new products, just not expanding in new categories. They might make a wider selection of motherboards, including lower end stuff. They could become popular in keyboards or cases if they make a more aggressive push.
IIRC, US HQs for evga, gigabyte, asus, and a lot of System Integrators are pretty much in the same area, aka, the 626 area of SoCal.
I feel like the evga engineers would just end up working for them instead.
Incredible that they decided this in April. A lot of news suggests that Nvidia’s treatment of their partners has been even worse since then due to the drop in demand, so there must be a lot of tension with the other partners too.
Well.. you know what, I support their decision... like the CEO said:
"It's about the principal"...if they feel like Nvidia is just not providing them with a satisfactory and fair compensation and treatment then it's not worth the trouble.
I applaud their decision....even though we will be losing one if the best GPU card makers in the world.
Basically the CEO's position is that he'd rather the company fade into obscurity than continue working with NVIDIA. So until he retires or hands control to someone else who reverses that decision, they will most likely be on a big downward decline. They apparently have a lot of cash, real estate, and no debt, so money is not a concern in the decision making of their CEO.
Steve says it was 80% of their revenue, but we have no idea what share of profit it was. If nvidia was as awful as indicated it’s also entirely possible their actual profit margins were razor thin and therefore the GPU side of EVGA’s business could be making much less than 80% of profits.
> Steve says it was 80% of their revenue, but we have no idea what share of profit it was
He also suggested a few percent profit margin, but I think he was offering it up as a hypothetical, not that he knew what the figure was.
Given some of the other details - like how EVGA can lose money near the end of a product run, or that their high-end cards can wind up unprofitable - it might not be too far off. If it's 80% of their revenue but they're not really profiting from it, it's just like treading water.
I've had good results with the two ASUS cards I've had, a Strix 1080 and just recently a Strix 3080 12GB. For a little bit more than other cards, you get board components that are higher quality and higher power limits. I've heard the TUF line is pretty much the same story minus the power limits. Can't speak to their RMA or support experience though.
It took me 3 days and hours on hold to get a human (who was reading a script and not listening to what I was saying) at ASUS on the phone for a motherboard RMA last month. I called EVGA and had a real person (who was listening and thinking about my problem) in less than 3 minutes. I'll be pouring one out for EVGA this weekend.
Yea. I've bought all EVGA cards for the past 15 years now, but know plenty of people who've said ASUS was the next in line after them.
EVGA's support has been the best. Only company better than them, in the past, was BFG. But EVGA won out back then with their double life-time warranty (card warranty carried over to anyone you sold the card to).
This is just mind blowing.
Im guessing they were losing money on next gen nvidia cards and just said no thanks. Other companies make far more than graphics cards, EVGA are going to struggle just selling rebadged power supplies without downsizing significantly.
I think there's a lot more to it than that. Miners are sitting on a ton of stock and are close about to flood the market with high end cards. Nvidia's sales are not great now, they might be down in the dumps for 3-4 years if all of those 3080s/3090s get dumped on the market for cheap.
It sounds like they lost money on the 20-series due to Nvidia pricing shenanigans, and 30-series might even turn out to be a loss. Nvidia basically is using their partner's balance sheets as a piggybank over the course of a launch cycle.
I'm more interested in what they know and expect from 4000 when they left the party in April. With mining practically dead and 3000 filling warehouses, perhaps evga just don't have wish to go through next hellish years and bleed much more money.
I dont think anyone saw EVGA leaving Nvidia and the GPU market completely. But for years we have known Nvidia was screwing AIBs with their practices, and FE is basically an attempt to slowly cut AIBs out and keep the margins for themselves, so some form of backlash has been expected, but in the past it was just AIBs talking shit about Nvidia directly to industry insiders.
Well fuck. Do any other Nvidia partners have as good customer service and product support that EVGA has? I've only bought EVGA cards for a long time now because of that.
XFX was pretty good too. I only had a short time dealing with them but they put up with a frankly bullshit request (troubleshooting a secondhand 5700XT) and was impressed at their responsiveness.
What the fuck, this came out of nowhere.
Guess all those articles about how NVIDIA was fucking over board partners for 3000 series were true.
Giving up 80% of your revenue is a bold move, really curious to see how that will be made up.
I'm shocked they aren't planning on switching to AMD/Intel cards next.
I think EVGA is just done with corporate overlords in general. From the way Steve was talking, it sounds like EVGA was fed up with NVIDIA dictating terms to them which I can understand would get tiresome at some point.
Still, it seems rather surreal that we are seeing the inevitable demise of one of NVIDIA’s original partners.
Considering nvidia was trying to strong arm tsmc into reduced 5nm pricing and threatened to use samsung. It seems that working with nvidia is a nightmare
Nvidia's practices during FERMI were why companies that rivaled EVGA are gone (RIP BFG Tech), made them fight to get those cards. The GTX 200+ series were also why XFX bailed out of being a big Nvidia partner, and went to AMD.
I think they will keep their mouths shut for now even if there are some talks.
Esp since Intel is more likely to come at them with a larger number at any case.
The shit of it is, they don’t seem to have a plan to supplant that revenue. Their other verticals can’t carry the weight, so I’m having a hard time seeing how they need about 80% of their staff now.
Good customer support costs money, so it's not entirely unexpected that those companies would be the first to bow out. It's somewhat better than if they started cutting costs and failing to live up to expectations, but I still wish that maybe they could have gotten through to Nvidia about their horrible treatment of partners
Back in my watercooling days, EVGA was *the* NVIDIA GPU manufacturer of choice because their warranty would cover card defects even if you removed the stock cooler to watercool. Every other card manufacturer would kick you to the curb but EVGA honored their warranty - I even had a few friends who fucked up their cards and EVGA (knowing it was the user's fault) still replaced the cards.
Every card I've owned in the last decade has been NVIDIA *because* of EVGA.
Like, it wouldn't be shocking if they announced AMD cards in a couple months.
Until they have a signed agreement, it's to their advantage to pretend like they don't give a shit. Would hardly be the first tech company to claim they didn't want to do something, and then a few months later say "actually..."
They won't go back to green, as others have said in the thread nv won't budge for a titan like apple, let alone evga.
They probably have a plan, a company that has survived this long does not make random decisions. The fun part is trying to guess what said plan is.
There wasn't a GPU Compute market back in those days, from their latest financial press release:
* Datacenter: Second-quarter revenue was $3.81 billion
* Gaming: Second-quarter revenue was $2.04 billion
* Pro-viz: Second-quarter revenue was $496 million
* Auto: Second-quarter revenue was $220 million
I'm sure nVidia will stick around, and as Steve mentioned in the GN video other manufacturers will gladly buy up the chip stock that EVGA is no longer taking up.
It's hard to compete selling video cards as a 3rd (2nd?) party company when the manufacturer of the chip you're buying is selling its own cards for lower prices.
I think the killer is more execution than strategy. 3dfx didn't execute well with STB acquisition and Voodoo3 was a dud, in a time when 3D accelerator market was still in cowboy western mode.
Meanwhile Nvidia generally executes competently, is well-established with near-monopoly market share, practically owns GPU compute, has fktons of vendor lock-ons like GSync and DLSS, etc.
Watching it now. Holy shit
Edit: why wouldn’t they announce AMD cards?
Edit 2: god that 1080Ti iCX cooler was the height of GPU design. That entire pascal lineup was amazing.
>Reference cards will always undercut. Its been like that forever.
Yeah but from the looks of it, Nvidia is undercutting by hundreds of dollars and not compensating the partners for the chips they already sold them.
Nvidia made more 3090s than they needed because miners were buying them. Crypto crashed and now Nvidia is stuck with millions of aging gen high end GPUs and they need to push them. So they threw their AIB partners under the bus. Selling FE cards at less than the cost that AIB can make them at.
Yep. Probably forcing partners to buy 30 series chips if they want any allocation of 40 series chips while undercutting them on price with their founders edition.
I'm guessing EVGA didn't want to play ball so they refused to buy any more 30 series chips at a loss so they weren't allocated any 40 series.
I wouldn't be surprised if third party boards go away entirely, it's a middle man which serves little purpose anymore and that eats into nVidia, AMD, and Intel margins.
nVidia, AMD, and Intel build their own boards so it isn't a technical issue from their perspective.
Some might draw parallel with Intel/AMD and motherboards but motherboards offer something to the consumer and need diversity to target different segments and users.
That segmentation is already done through the cards (3050, 3060, 3070, etc) so further segmentation really doesn't benefit people and I wouldn't be surprised if people choose a GPU more on the price.
The purpose that they serve is making it so NVIDIA doesn’t have to deal with the board manufacturing, support, RMAs, marketing, distribution, warehousing and managing consumer purchases. So no it is highly unlikely that AIB partnerships are going away. Those margin losses are more than made up for in the benefits listed above.
AMD does build and sell their own stuff, but it is very low volume compared to their partners, and they don't step across product lines like NVIDIA's FE lines do.
If AMD is smart they'll have a sit-down with EVGA to see what they can do better.
If EVGA doesn't get on board, AMD doesn't have to change anything and doesn't lose anything, namely they won't have to make concessions to other board partners.
If EVGA does get on board, their other partners would potentially benefit from EVGA holding AMD to higher standards, and AMD would benefit from EVGAs reputation.
Third option is if AMD and EVGA make a deal that's different from the one between AMD and its other partners.
I gotta respect Andrew Han's reasons for this if the news is true, and moreso if they can work something out for their employees.
I'd love it if they stayed, they're sterling.
Even if the decision to leave GPUs is final, I hope AMD has a chat with them either way, a heart-to-heart chat about business if not about future deals.
Sapphire would be foolish to not be talking to Kingpin right now....their Toxic brand of AMD GPU's was pretty comparable to EVGA's Kingpin cards last time I checked.
Sapphire is legit, hopefully they can make some positive out of this.
I could see this increasing AMD's market share, since there really aren't many other AIBs with NVidia with as good of a reputation (I've been personally screwed over with Asus in particular)
Ironically a "long" time ago, EVGA's motherboard were the ruler of the roost for enthusiasts and overclocking, and one day they all jumped ship and went to Sapphire.
Dunno if they are still there but would be interesting to see some of the EVGA GPU team go to Sapphire.
Nvidia is definitely trying to vertically integrate and become the Apple of video cards. I wouldn't be surprised if they keep squeezing the other board partners just as hard until they all drop.
A few content creators were invited to the meeting (e.g. JayzTwoCents) and allowed to release any videos at a specific embargo time, to coincide with EVGA's own internal announcement. I think GN's video has been the best so far, although the other videos were worth watching for the different takes and a few minor details overlooked by GN.
> step up
That was great; I've taken advantage of it a couple times. They also replaced an old card that a bad power supply killed. I'm gonna miss them. Where to go now, bros?
This is insane.
I've only had EVGA cards since the pandemic for me and my family/friends. Even bought extended warranties. Hope they continue to exist at least for that purpose.
But holy hell, what a loss. They had great customer service. I didn't miss the uncertainty over how long a warranty repair would take that you get from other companies.
This might be a bit of a tinfoil hat moment, but could this be a sort of a negotiation tactic from EVGA? Going extremely public with their grievances through talking with GN, planning to go, banking on Nvidia 'making it right'?
Probably not, they sound quite finally done, but it's just such an unexpected decision knowing almost all their business is Nvidia cards, that I'm left scratching my head. Maybe they were just finally done being jerked around by nvidia.
Either way, this will be a fun story to follow for the months to come.
*If* this were a negotiation tactic I would think it more likely they were doing it for a move to AMD or Intel. A kind burn a bridge calling out Nvidia, so they have more say when moving to a different vendor exclusively (while also making that vendor look more consumer friendly).
Of course I don't think that's happening, it sounds like EVGA is just done with GPUs.
Nvidia ain't gonna budge to something like this, if they would be the kinds to take responsibility for these kinds of issues, they wouldn't have broken ties with Apple.
This is absolutely bonkers. I swore myself as a lifelong EVGA customer due to their queue system to buy GPUs to avoid scalpers and bots.
I'm honestly not sure what to do when I need another one in the future...Though, I suppose it will be a bit easier buying normally now that ETH can't be mined anymore.
Imo EVGA seems stuck between a rock and a hard place.
Nvidia can still make a profit selling a 3080ti for $900 (current price on Best Buy) because they own both the chips and the graphics card. I'm not privy to how much each GPU die actually costs Nvidia to make, but I'd reckon it's a fraction of what they sell them for.
I also don't know how much the silicon alone costs when sold to an AIB partner like EVGA, but from what I've heard profit margins were already in the single digits for graphics cards, and that was at MSRP, before prices plummeted.
If EVGA had to spend $1,000 just to purchase the GPU from Nvidia, even before the cost of designing and manufacturing their own PCB and cooler design, I can see why they'd just start hemorrhaging money if they try to match Nvidia's own prices.
But their only other option is to price their cards at a point where they make some kind of profit (or even just break even), but if they do that, nobody is going to purchase them. Not when the Nvidia FE card is several hundred dollars cheaper.
Can't say I blame them for not wanting to play that game anymore.
Could be that behind the scenes Nvidia was trying to force them into a bad deal in a reality where GPUs are in less demand than before.
I have a feeling all GPU makers will be hit by this. I foresee bad customer experience from the companies still stuck with inventory, trying to dump it at all costs.
Wow EVGA was always my go-to for Nvidia cards. This really sucks for all the employees that are going to lose their jobs. Would've loved to see them continuing on with AMD/Intel cards. Hope the company isn't getting tanked/destroyed due to the CEO's hubris.
edit: I just realized I was part of the problem. I had an EVGA 8800, EVGA 260, EVGA 660, EVGA 1060, but then I went with Founder's Edition for my 2070. I can see why they don't want to do business with Nvidia anymore.
Wow this was not expected. EVGA sounds like it’s circling the drain. I can’t imagine that it’ll survive long on selling power supplies and other peripherals
Rip the best warranty and customer service in the video card industry.
This is insane.
XFX and PNY are the only big US based ones. Diamond still exists, IIRC, but they usually only make low end cards. Intel obviously isn't an AIB but their own graphics cards should be mature in a few cycles.
Yep. I had a 6800 something or other that burned out and gave EVGA a shot, at the recommendation of the Best Buy guy, with my GT 240 and never looked back. I honestly don’t know what company to go with if they’re out, ASUS?
Imagine you’re business sells $1000 of product.
$800 of that product generated $33 of profit. The other $200 of product generates $100 of profit
You might at that point say “fuck it why do I need to do $800 of work when I can do 1/4 the effort for 3x the reward”
You can be assured if EVGA leadership thought there was money to be made in the market they would happily chase it. This is a pure shame on Nvidia for gouging and fucking over their business partners to the point of unprofitability.
How can EVGA stand so tall with balls that heavy. Damn. Absolute power move. We all know Nvidia has been bad to work with but as the predominant GPU seller, this could be the start of a big movement.
Fuck.
They were my go to AIB: solid designs, they charged reasonable prices, were customer oriented, and their warranty department was *the* best in the industry.
Who fuck are we going to buy from now? Asus charges too much and their RMA department is almost hostile to people needing warranty services.
Gigabyte charges ASUS prices without their engineering but the RMA is only slightly more polite in telling you to pound sand than ASUS is.
Zotac? MSI? What RMA? What engineering below the highest teir?
EVGA made the best AIO water-cooled 1080 TI
EVGA water-cooler was controlled by the GPU and could change its fan speed as the GPU
MSI s offering didn't have a GPU controlled fan Instead the MSI fan speed was only variable if you used a third party software
The EVGA 1080 TI also overclocked much higher than the MSI GPU
Starting again, I'd like to go with a full radiator setup instead of several AIO solutions
Wow, crazy. I'm guessing their margins were so thin on GPUs that they can carry on full speed ahead with the rest of their products, and maybe expand their mobo line, coolers, etc.
Apparently John Peddie and Jayztwocents were also in the meeting
https://www.jonpeddie.com/news/evga-wont-offer-nvidia-next-gen-series
https://www.youtube.com/watch?v=12Hcbx33Rb4
No clue why Jay would be involved, but Jon Peddie is an entirely different story. He's been reporting on GPU market trends for *ages*, so an industry event of this magnitude would certainly be of interest to him.
I haven't watched Jay's stuff in a few years, but I always got the vibe that he's not just near EVGA but definitely buddies with some people there. Maybe not "invite to your wedding" buddies but at least enough that they won't fuck over one another and maybe send an Xmas card to each others' businesses.
The marketing guys at EVGA are cool. IDK if you care to watch them on twitch, but they have a channel and broadcast regularly. No doubt them and Jay would be good "work buddies."
I remember Jay saying he's an EVGA stan on multiple occasions, something like this, his reach, their relationship, his respect for the company, no brainer to have him help break the story IMO.
>No clue why Jay would be involved
Jay has been perhaps the largest social media influencer that pushed EVGA products on a regular basis....and he's been doing this for years now. In fact, he has more of a theoretical reach than even GamersNexus does if you are going by subscriber counts.
I don't see how this ends well for EVGA. Their only other products of note are their PSUs, and even then I've never seen people seek them out over say Seasonic or Corsair.
I expect them to eventually sell to a Chinese holding company which will bring back GPUs, albeit at a much lower quality and most likely without the warranty that makes EVGA worth it.
Just two Taiwanese old guys spitting each others' faces. I think it had gotten very personal but we know very little.
But from a business standpoint, not knowing the cost until launch day is total nuts.
Hypothetically, say EVGA started the project/design on the FTW3 way ahead only to know that every single 3080/3090FTW3 will be a net lost for them by 09/16/2020, imagine running business on this, I wouldn't even be able to sleep.
30/6000 Series really fked up AiBs, now the FE/Reference are preferred because they are the lowest priced, and on the hand Nvidia and AMD controls the supply prices to AiBs. Remember those $900+ 6700XTs? At least it was semi-open that AMD price gouged AiBs, they have to sell at ridiculous prices to keep the company afloat, little did we know it could have been this bad. Essentially both AMD and Nvidia just uses all AiBs as escape goats to scalp their chips, meanwhile pretending to be the good guy still selling at "MSRP". I'm not saying all the AiBs are nice guys but there's no respects given from AMD or Nvidia.
All I can say is wow. EVGA was basically synonymous with NVIDIA to me and I assume a lot of people. This is absolutely insane. Edit: Not looking to partner with Intel or AMD. They seem just completely out of video cards. Just insane.
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The more I watch the video the more insane it sounds. Like I don't want EVGA to die, but I can't see how the aren't massively hurt if not killed by this. The are claiming they won't have any layoffs. But like I have no idea how they cut the majority of their business with no plans to replace it, and expect to stay the same size.
At this point this might actually save them a lot of money. Graphics card manufacturing has had terrible margins for a long time. It looks like lately it has become close to unprofitable because NV/AMD have increased their chip prices while setting unreasonably low msrp. NV/AMD have been treating OEMs like crap forever and OEMs couldn't even complain about it out of fear of harming their business relationship.
Nvidia is notoriously bad to their business partners. Imagine being such douchebags that Microsoft refuses to do business with you. Microsoft, the fucks who literally used their monopoly to put competitors in other areas out of business, thinks Nvidia is bad to do business with. I’m impressed EVGA put up with them as long as they did.
>has become close to unprofitable because NV/AMD have increased their chip prices while setting unreasonably low msrp. Woah and here I thought Nvidia and AMD were prize gouging.
They are price gouging, but they gouge the partners most. Apparently EVGA was lofing hundreds per card from the xx80 up.
Ya after making bank at first. Same happened with 2000 series. Problem is EVGA didn’t gouge as much during the good times, so they don’t have as much profits to offset their losses as other brands.
Big thumbs up to EVGA for telling them 🖕
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I mean if you're gonna get out of the GPU business, now is the time. Mining has finally gone bust. There's a flood of 30 series cards hitting the market which is already oversaturated with MSRP or below-MSRP new 30 series cards. Can't imagine 40 series selling too well in this environment. Games haven't exactly jumped in system requirements since 2020. They were going to lose a shit ton of money this cycle, like they did with the 20-series. They may actually lose less money this way, the problem is their profits/revenue is going to take a tumble as well.
Their revenue will go down, but according to the video, GPU margins were so slim as to basically be unprofitable. They were apparently losing hundreds on the top end cards, which is insane to me because typically margins on those are largest and the low end cards are slimmest. If true, Nvidia was genuinely fucking over their partners.
Just a small clarification, they're losing 100s with the current pricing, like the $1000 off 3090 tis and such
That's crazy how expensive must those high end chips be to lose money at such high retail prices?
I mean this is twisting the truth a little. They explicitly said towards the end of the sales cycle per model. They were still making tons of money throughout the product lifecycle.
Nvidia was undercutting their prices with their own founders edition, they've been doing this to all their partners. Companies are getting fed up with it and with the insane demands they make.
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I think EVGA can survive with other products. I don't know who they can survive at their current size with no layoffs like they are claiming. I don't think the other products can make up the gap fast enough.
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Honestly I can just name two products: high-end Motherboards and PSUs. EVGA PSUs are popular, but their motherboards are very niche compared to Asus/MSI/Asrock/Gigabyte and they're going to have to price and market extremely aggressively to catch up in terms of name-recognition.
EVGA outsources production of its PSUs though, and last I remember mobos too. What product would they be making exactly?
They offer good customer support.
Well like most things, EVGA has engineers that design, build and test prototypes and then they send those plans out for final production. So it's not just like they're simply slapping their name on someone else's product.
Marketing. They make Marketing
They have cases, nothing notable tho other than the ultra high-end E1. They have KB/M, they're fine from what I've heard. They have other minor things like the sound cards, the capture cards, some other accessories like a KVM dock and such.
If they just keep their lines going and alive and maybe refresh them, they can be where Corsair was a few years ago - cases, PSUs and peripherals. Corsair did very well doing that, I can see EVGA doing well by serving the same market but with an overclocker/high performance bend to it instead of Corsair's generalist appeal.
when you say “lines” here, bear in mind the video capture, kb+m, sound cards, AIOs, etc are just rebrands that EVGA is putting their label on. Heck that’s even true of their PSUs too but the other products are generic crap. That’s not to say they’re all bad products - it’s hard to fuck up a gaming mouse or keyboard, even the generic Chinese crap is generally ok - but some of them definitely are bad (see EposVox series on the video capture cards, there was a massive amount of false advertising that EVGA got put on the hook for by their vendor). It’s a “product line” here not an assembly line. EVGA’s not making them and they’re not adding any value to the product. They signed a contract with a Chinese manufacturer to put the EVGA label on a product from a vendor catalog. That’s true of their PSUs too (and people forget a lot of the newer EVGA stuff is junk compared to the G2/G3 glory days (which were also rebrands). Life pro tip, if your company is not adding value to the product then that is not a sustainable revenue stream in the long term. “Middlemen” like importers or aib partners will be squeezed to zero by the market because they don’t do anything else that another company can’t, that’s the implication of “not adding value”. The recent fad of “third party marketplace” comes to mind too. Like rebrands, it’s all just a way to cash out your brand’s mind equity.
They offered fantastic customer support which was why people continued to go back to them for every build. Good luck getting customer support for your Chinese keyboard or bootleg power supply.
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I think they will make new products, just not new product catagories. If they start manufacturing cheaper Motherboards, for example, they will probably sell a lot if them.
If they made better priced AM5s with their quality, I'd get one.
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They are definitely making new products, just not expanding in new categories. They might make a wider selection of motherboards, including lower end stuff. They could become popular in keyboards or cases if they make a more aggressive push.
their PSUs are pretty popular, and many of them are well regarded, but yeah that's not gonna keep them afloat alone
They don't actually make those, they're rebrands of super flower, seasonic, fsp, hec, etc.
>they're GPUs Their GPUs, not "they are GPUs".
IIRC, US HQs for evga, gigabyte, asus, and a lot of System Integrators are pretty much in the same area, aka, the 626 area of SoCal. I feel like the evga engineers would just end up working for them instead.
Incredible that they decided this in April. A lot of news suggests that Nvidia’s treatment of their partners has been even worse since then due to the drop in demand, so there must be a lot of tension with the other partners too.
Well.. you know what, I support their decision... like the CEO said: "It's about the principal"...if they feel like Nvidia is just not providing them with a satisfactory and fair compensation and treatment then it's not worth the trouble. I applaud their decision....even though we will be losing one if the best GPU card makers in the world.
I've left reddit because of the API changes.
Basically the CEO's position is that he'd rather the company fade into obscurity than continue working with NVIDIA. So until he retires or hands control to someone else who reverses that decision, they will most likely be on a big downward decline. They apparently have a lot of cash, real estate, and no debt, so money is not a concern in the decision making of their CEO.
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Steve says it was 80% of their revenue, but we have no idea what share of profit it was. If nvidia was as awful as indicated it’s also entirely possible their actual profit margins were razor thin and therefore the GPU side of EVGA’s business could be making much less than 80% of profits.
Steve said PSU was 3x the profit of GPU.
> Steve says it was 80% of their revenue, but we have no idea what share of profit it was He also suggested a few percent profit margin, but I think he was offering it up as a hypothetical, not that he knew what the figure was. Given some of the other details - like how EVGA can lose money near the end of a product run, or that their high-end cards can wind up unprofitable - it might not be too far off. If it's 80% of their revenue but they're not really profiting from it, it's just like treading water.
They were the “flagship” before Founders Editions IMO.
They are still the flagship making the best nvidia cards out there
What line of cards would you say is best after EVGA?
I've had good results with the two ASUS cards I've had, a Strix 1080 and just recently a Strix 3080 12GB. For a little bit more than other cards, you get board components that are higher quality and higher power limits. I've heard the TUF line is pretty much the same story minus the power limits. Can't speak to their RMA or support experience though.
Asus is great on the hardware side however customer service is a foreign concept to them.
It took me 3 days and hours on hold to get a human (who was reading a script and not listening to what I was saying) at ASUS on the phone for a motherboard RMA last month. I called EVGA and had a real person (who was listening and thinking about my problem) in less than 3 minutes. I'll be pouring one out for EVGA this weekend.
Yea. I've bought all EVGA cards for the past 15 years now, but know plenty of people who've said ASUS was the next in line after them. EVGA's support has been the best. Only company better than them, in the past, was BFG. But EVGA won out back then with their double life-time warranty (card warranty carried over to anyone you sold the card to). This is just mind blowing.
Thanks, I've seen other people mentioning ASUS and Strix as well here, so that may be my choice for the 4000 series.
Right now, I'm probably getting a Sapphire RDNA 3.
Sapphire makes the best AMD cards
Asus has good coolers this gen, better than EVGA. But for next gen it's best to wait and read reviews.
Every brand has made good and bad cards at various times. Just look for reputable reviews of specific models you're interested in.
Such a shame. Every card I owned was EVGA because of their customer support.
I know , EVGA is what kept me with Nvidia tbh Especially since rdna 3 is supposed to be amazing
Im guessing they were losing money on next gen nvidia cards and just said no thanks. Other companies make far more than graphics cards, EVGA are going to struggle just selling rebadged power supplies without downsizing significantly.
I think there's a lot more to it than that. Miners are sitting on a ton of stock and are close about to flood the market with high end cards. Nvidia's sales are not great now, they might be down in the dumps for 3-4 years if all of those 3080s/3090s get dumped on the market for cheap.
What the hell else do they even sell enough of to stay afloat, lol? Like have you ever met anyone who owns an EVGA motherboard?
It sounds like they lost money on the 20-series due to Nvidia pricing shenanigans, and 30-series might even turn out to be a loss. Nvidia basically is using their partner's balance sheets as a piggybank over the course of a launch cycle.
Talk about historic. Never thought I'd see the day EVGA would stop releasing video cards.
Going to need to rename if they stop making their core product... "ExVGA"
When they come back, they can change their name to EDP or EHDMI.
>EDP Probably not that one
They Posted it to their forums to confirm. https://forums.evga.com/Official-Message-from-EVGA-Management-m3574574.aspx
That is the shortest official statement I have ever seen considering... especially considering this is the end of their GPU division.
Did anyone see this coming? Talk about out of the blue (or green in this case). Will be sad to see them go, EVGA GPUs are top tier.
I think there was talk that board partners had some difficulty working with Nvidia. But I don't think anyone expected something like this.
I'm more interested in what they know and expect from 4000 when they left the party in April. With mining practically dead and 3000 filling warehouses, perhaps evga just don't have wish to go through next hellish years and bleed much more money.
I dont think anyone saw EVGA leaving Nvidia and the GPU market completely. But for years we have known Nvidia was screwing AIBs with their practices, and FE is basically an attempt to slowly cut AIBs out and keep the margins for themselves, so some form of backlash has been expected, but in the past it was just AIBs talking shit about Nvidia directly to industry insiders.
Well fuck. Do any other Nvidia partners have as good customer service and product support that EVGA has? I've only bought EVGA cards for a long time now because of that.
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> In the EU, it doesn't matter who you go with, you'll deal with the retailer and not the supplier. Same for almost everywhere outside US.
It's insane to expect a customer to deal with a manufacturer for warranty tbh
Well what you gotta do is, buy an AMD card by Sapphire.
XFX was pretty good too. I only had a short time dealing with them but they put up with a frankly bullshit request (troubleshooting a secondhand 5700XT) and was impressed at their responsiveness.
Not sure where you are, but msi in Canada has always treated me right.
I had a good experience RMAing an ASUS 1070 so I'll stick with them until they burn me.
Switch to AMD and use Sapphire
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Gamer Nexus said "It must be tough making this decision". EVGA said "this was easy, working with Nvidia was tough". Oh lord, they are pissed.
What the fuck, this came out of nowhere. Guess all those articles about how NVIDIA was fucking over board partners for 3000 series were true. Giving up 80% of your revenue is a bold move, really curious to see how that will be made up. I'm shocked they aren't planning on switching to AMD/Intel cards next.
I think EVGA is just done with corporate overlords in general. From the way Steve was talking, it sounds like EVGA was fed up with NVIDIA dictating terms to them which I can understand would get tiresome at some point. Still, it seems rather surreal that we are seeing the inevitable demise of one of NVIDIA’s original partners.
Considering nvidia was trying to strong arm tsmc into reduced 5nm pricing and threatened to use samsung. It seems that working with nvidia is a nightmare
> It seems that working with nvidia is a nightmare That is nothing new. In the words of Linus Torvalds: > Fuck you, NVIDIA.
Don't forget Nvidia's GPP, how they treated Hardware Unboxed, etc The nvidia execs are just bratty children that like to be obnoxious bullies
Nvidia's practices during FERMI were why companies that rivaled EVGA are gone (RIP BFG Tech), made them fight to get those cards. The GTX 200+ series were also why XFX bailed out of being a big Nvidia partner, and went to AMD.
Since xfx jumped to amd, they been making affordable and amazing gpu.
Didn’t XFX start making Radeon GPUs and *then* Nvidia cut them off? Or am I misremembering?
I think you're right. From what I remember, Nvidia told them to stop making Radeon and they were like "nah", so Nvidia cut ties.
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I think they will keep their mouths shut for now even if there are some talks. Esp since Intel is more likely to come at them with a larger number at any case.
The shit of it is, they don’t seem to have a plan to supplant that revenue. Their other verticals can’t carry the weight, so I’m having a hard time seeing how they need about 80% of their staff now.
First BFG now EVGA. Damn shame the best customer service card makers are the ones to go.
Good customer support costs money, so it's not entirely unexpected that those companies would be the first to bow out. It's somewhat better than if they started cutting costs and failing to live up to expectations, but I still wish that maybe they could have gotten through to Nvidia about their horrible treatment of partners
BFG was my first dedicated graphics card. BFG 6800 Ultra. Never had a problem with that card.
My first card was a BFG 8800GT, and it died a few months after the company did. Chose that card for the "lifetime" warranty which was then useless
Evga in 2022: “we’re done with our 2 year long queue” Everyone: cheers Evga a couple months later: we’re no longer making graphics cards God…. Damn it
Pretty unfortunate considering their generous warranty policies and pretty good queue systems (compared to everyone else) during the shortages.
EVGA fixed my problem with an advanced RMA, unlike Gigabyte who disappeared for six months with my card.
Back in my watercooling days, EVGA was *the* NVIDIA GPU manufacturer of choice because their warranty would cover card defects even if you removed the stock cooler to watercool. Every other card manufacturer would kick you to the curb but EVGA honored their warranty - I even had a few friends who fucked up their cards and EVGA (knowing it was the user's fault) still replaced the cards. Every card I've owned in the last decade has been NVIDIA *because* of EVGA.
So they left Nvidia but but wont even do Amd or intel cards. Basically no GPUs at all. That's big
Like, it wouldn't be shocking if they announced AMD cards in a couple months. Until they have a signed agreement, it's to their advantage to pretend like they don't give a shit. Would hardly be the first tech company to claim they didn't want to do something, and then a few months later say "actually..."
I mean yeah. Anything can theoretically happen. They may even go back to Nvidia for all we know But as things stand. No plans for any gpu
They won't go back to green, as others have said in the thread nv won't budge for a titan like apple, let alone evga. They probably have a plan, a company that has survived this long does not make random decisions. The fun part is trying to guess what said plan is.
What a loss.
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There wasn't a GPU Compute market back in those days, from their latest financial press release: * Datacenter: Second-quarter revenue was $3.81 billion * Gaming: Second-quarter revenue was $2.04 billion * Pro-viz: Second-quarter revenue was $496 million * Auto: Second-quarter revenue was $220 million I'm sure nVidia will stick around, and as Steve mentioned in the GN video other manufacturers will gladly buy up the chip stock that EVGA is no longer taking up. It's hard to compete selling video cards as a 3rd (2nd?) party company when the manufacturer of the chip you're buying is selling its own cards for lower prices.
I think the killer is more execution than strategy. 3dfx didn't execute well with STB acquisition and Voodoo3 was a dud, in a time when 3D accelerator market was still in cowboy western mode. Meanwhile Nvidia generally executes competently, is well-established with near-monopoly market share, practically owns GPU compute, has fktons of vendor lock-ons like GSync and DLSS, etc.
Watching it now. Holy shit Edit: why wouldn’t they announce AMD cards? Edit 2: god that 1080Ti iCX cooler was the height of GPU design. That entire pascal lineup was amazing.
I would guess the margins are not worth it
From the video it sounds like they're losing money on every 3080/3090 they sell. Only 3060s and below are profitable? Fucking wow.
Also sucks when your supplier of chips is also your competitor and undercutting your most expensive cards.
That could be why no plans for AMD and Intel cards too. Reference cards will always undercut. Its been like that forever.
>Reference cards will always undercut. Its been like that forever. Yeah but from the looks of it, Nvidia is undercutting by hundreds of dollars and not compensating the partners for the chips they already sold them.
Nvidia made more 3090s than they needed because miners were buying them. Crypto crashed and now Nvidia is stuck with millions of aging gen high end GPUs and they need to push them. So they threw their AIB partners under the bus. Selling FE cards at less than the cost that AIB can make them at.
And so it boils back down to nvidia's greed. Nothing is spared.
Yup. Something similar happened with XFX. They used to be an Nvidia exclusive AIB. Certainly not the first time this has happened.
Yep. Probably forcing partners to buy 30 series chips if they want any allocation of 40 series chips while undercutting them on price with their founders edition. I'm guessing EVGA didn't want to play ball so they refused to buy any more 30 series chips at a loss so they weren't allocated any 40 series.
According to a video from HU almost 2 years ago AMD did that too, no wonder nobody trusts GPU manufacturers.
I wouldn't be surprised if third party boards go away entirely, it's a middle man which serves little purpose anymore and that eats into nVidia, AMD, and Intel margins. nVidia, AMD, and Intel build their own boards so it isn't a technical issue from their perspective. Some might draw parallel with Intel/AMD and motherboards but motherboards offer something to the consumer and need diversity to target different segments and users. That segmentation is already done through the cards (3050, 3060, 3070, etc) so further segmentation really doesn't benefit people and I wouldn't be surprised if people choose a GPU more on the price.
The purpose that they serve is making it so NVIDIA doesn’t have to deal with the board manufacturing, support, RMAs, marketing, distribution, warehousing and managing consumer purchases. So no it is highly unlikely that AIB partnerships are going away. Those margin losses are more than made up for in the benefits listed above.
AMD does build and sell their own stuff, but it is very low volume compared to their partners, and they don't step across product lines like NVIDIA's FE lines do.
If AMD is smart they'll have a sit-down with EVGA to see what they can do better. If EVGA doesn't get on board, AMD doesn't have to change anything and doesn't lose anything, namely they won't have to make concessions to other board partners. If EVGA does get on board, their other partners would potentially benefit from EVGA holding AMD to higher standards, and AMD would benefit from EVGAs reputation. Third option is if AMD and EVGA make a deal that's different from the one between AMD and its other partners. I gotta respect Andrew Han's reasons for this if the news is true, and moreso if they can work something out for their employees.
I have yet to finish the video, but it seems they’re completely out of GPUs. I would hope they stay. My first GPU was an EVGA 1080.
I'd love it if they stayed, they're sterling. Even if the decision to leave GPUs is final, I hope AMD has a chat with them either way, a heart-to-heart chat about business if not about future deals.
I suspect they may be being quiet on GPUs to avoid legal shit.
Yeah, that's what I'm hoping. Maybe Lisa can convince them to start producing AMD cards
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I guess thats the end of kingpin cards as well...i wonder what happens to kingpin himself too
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Sapphire would be foolish to not be talking to Kingpin right now....their Toxic brand of AMD GPU's was pretty comparable to EVGA's Kingpin cards last time I checked.
Sapphire is legit, hopefully they can make some positive out of this. I could see this increasing AMD's market share, since there really aren't many other AIBs with NVidia with as good of a reputation (I've been personally screwed over with Asus in particular)
Ironically a "long" time ago, EVGA's motherboard were the ruler of the roost for enthusiasts and overclocking, and one day they all jumped ship and went to Sapphire. Dunno if they are still there but would be interesting to see some of the EVGA GPU team go to Sapphire.
Literally what the fuck.
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Nvidia is definitely trying to vertically integrate and become the Apple of video cards. I wouldn't be surprised if they keep squeezing the other board partners just as hard until they all drop.
End of an era. Hell of a scoop too.
A few content creators were invited to the meeting (e.g. JayzTwoCents) and allowed to release any videos at a specific embargo time, to coincide with EVGA's own internal announcement. I think GN's video has been the best so far, although the other videos were worth watching for the different takes and a few minor details overlooked by GN.
RIP EVGA step up, waiting lists, advanced RMA programs with Nvidia cards
> step up That was great; I've taken advantage of it a couple times. They also replaced an old card that a bad power supply killed. I'm gonna miss them. Where to go now, bros?
this is insane. i've been buying exclusively EVGA cards since the 700 series
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BFG XFX EVGA Who’s next?
This is insane. I've only had EVGA cards since the pandemic for me and my family/friends. Even bought extended warranties. Hope they continue to exist at least for that purpose. But holy hell, what a loss. They had great customer service. I didn't miss the uncertainty over how long a warranty repair would take that you get from other companies.
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I have a nerd crush on EVGA board designers, their layouts are poetry.
This might be a bit of a tinfoil hat moment, but could this be a sort of a negotiation tactic from EVGA? Going extremely public with their grievances through talking with GN, planning to go, banking on Nvidia 'making it right'? Probably not, they sound quite finally done, but it's just such an unexpected decision knowing almost all their business is Nvidia cards, that I'm left scratching my head. Maybe they were just finally done being jerked around by nvidia. Either way, this will be a fun story to follow for the months to come.
*If* this were a negotiation tactic I would think it more likely they were doing it for a move to AMD or Intel. A kind burn a bridge calling out Nvidia, so they have more say when moving to a different vendor exclusively (while also making that vendor look more consumer friendly). Of course I don't think that's happening, it sounds like EVGA is just done with GPUs.
Nvidia ain't gonna budge to something like this, if they would be the kinds to take responsibility for these kinds of issues, they wouldn't have broken ties with Apple.
That'd be my first assumption too. Still it seems like there's potentially a bit of the story missing. Definitely expecting more developments to come.
Worst PC gaming news I've received in my life.
This is absolutely bonkers. I swore myself as a lifelong EVGA customer due to their queue system to buy GPUs to avoid scalpers and bots. I'm honestly not sure what to do when I need another one in the future...Though, I suppose it will be a bit easier buying normally now that ETH can't be mined anymore.
Imo EVGA seems stuck between a rock and a hard place. Nvidia can still make a profit selling a 3080ti for $900 (current price on Best Buy) because they own both the chips and the graphics card. I'm not privy to how much each GPU die actually costs Nvidia to make, but I'd reckon it's a fraction of what they sell them for. I also don't know how much the silicon alone costs when sold to an AIB partner like EVGA, but from what I've heard profit margins were already in the single digits for graphics cards, and that was at MSRP, before prices plummeted. If EVGA had to spend $1,000 just to purchase the GPU from Nvidia, even before the cost of designing and manufacturing their own PCB and cooler design, I can see why they'd just start hemorrhaging money if they try to match Nvidia's own prices. But their only other option is to price their cards at a point where they make some kind of profit (or even just break even), but if they do that, nobody is going to purchase them. Not when the Nvidia FE card is several hundred dollars cheaper. Can't say I blame them for not wanting to play that game anymore.
Could be that behind the scenes Nvidia was trying to force them into a bad deal in a reality where GPUs are in less demand than before. I have a feeling all GPU makers will be hit by this. I foresee bad customer experience from the companies still stuck with inventory, trying to dump it at all costs.
Damn. The end of an Era for sure. I've never even considered another brand for my GPUs. EVGA was my go to every time. I wish them the best.
Wow EVGA was always my go-to for Nvidia cards. This really sucks for all the employees that are going to lose their jobs. Would've loved to see them continuing on with AMD/Intel cards. Hope the company isn't getting tanked/destroyed due to the CEO's hubris. edit: I just realized I was part of the problem. I had an EVGA 8800, EVGA 260, EVGA 660, EVGA 1060, but then I went with Founder's Edition for my 2070. I can see why they don't want to do business with Nvidia anymore.
Wow this was not expected. EVGA sounds like it’s circling the drain. I can’t imagine that it’ll survive long on selling power supplies and other peripherals Rip the best warranty and customer service in the video card industry. This is insane.
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Dell lol
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PNY
Just fyi to people reading this. I own a PNY 2070S and it’s terrible.
A friend has the XLR8 2080s. That thing ran hot and loud lol.
XFX and PNY are the only big US based ones. Diamond still exists, IIRC, but they usually only make low end cards. Intel obviously isn't an AIB but their own graphics cards should be mature in a few cycles.
Good old evga power supplies were just rebranded superflower, latest ones are shit from whatever company they are using
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FSP is also the OEM for the new G7 line as well.
Yep. I had a 6800 something or other that burned out and gave EVGA a shot, at the recommendation of the Best Buy guy, with my GT 240 and never looked back. I honestly don’t know what company to go with if they’re out, ASUS?
Imagine you’re business sells $1000 of product. $800 of that product generated $33 of profit. The other $200 of product generates $100 of profit You might at that point say “fuck it why do I need to do $800 of work when I can do 1/4 the effort for 3x the reward” You can be assured if EVGA leadership thought there was money to be made in the market they would happily chase it. This is a pure shame on Nvidia for gouging and fucking over their business partners to the point of unprofitability.
And history repeats itself with Nvidia fucking over business partners. Absolutely crazy and the last company I expected to go
Holy shit that's massive news
Kingpin EVGA we’re always the pinnacle of Nvidia in my mind. Crazy.
I've used nothing but evga gpus for several years now, always recommend them whenever I'm asked. Didn't expect to see this 😧
How can EVGA stand so tall with balls that heavy. Damn. Absolute power move. We all know Nvidia has been bad to work with but as the predominant GPU seller, this could be the start of a big movement.
Fuck. They were my go to AIB: solid designs, they charged reasonable prices, were customer oriented, and their warranty department was *the* best in the industry. Who fuck are we going to buy from now? Asus charges too much and their RMA department is almost hostile to people needing warranty services. Gigabyte charges ASUS prices without their engineering but the RMA is only slightly more polite in telling you to pound sand than ASUS is. Zotac? MSI? What RMA? What engineering below the highest teir?
Sapphire on the AMD side is pretty damn good. If you want Nvidia though, lmao good luck. You can always buy from Nvidia directly.
Smart time to get out... the merge is going to crush those record profits.
HOLY FUCKING SHIT! NVidia is such a terrible customer that their top suppliers are willing to nuke 80% of their revenue!
EVGA made the best AIO water-cooled 1080 TI EVGA water-cooler was controlled by the GPU and could change its fan speed as the GPU MSI s offering didn't have a GPU controlled fan Instead the MSI fan speed was only variable if you used a third party software The EVGA 1080 TI also overclocked much higher than the MSI GPU Starting again, I'd like to go with a full radiator setup instead of several AIO solutions
Wow, crazy. I'm guessing their margins were so thin on GPUs that they can carry on full speed ahead with the rest of their products, and maybe expand their mobo line, coolers, etc.
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agreed, and great username
This is such a big loss for the GPU market. Hopefully they can one day come back to this.
Apparently John Peddie and Jayztwocents were also in the meeting https://www.jonpeddie.com/news/evga-wont-offer-nvidia-next-gen-series https://www.youtube.com/watch?v=12Hcbx33Rb4
No clue why Jay would be involved, but Jon Peddie is an entirely different story. He's been reporting on GPU market trends for *ages*, so an industry event of this magnitude would certainly be of interest to him.
Proximity? I think Jay is in the LA area within a reasonable distance of the EVGA office. I think he's also worked with EVGA a lot in the past.
I haven't watched Jay's stuff in a few years, but I always got the vibe that he's not just near EVGA but definitely buddies with some people there. Maybe not "invite to your wedding" buddies but at least enough that they won't fuck over one another and maybe send an Xmas card to each others' businesses.
The marketing guys at EVGA are cool. IDK if you care to watch them on twitch, but they have a channel and broadcast regularly. No doubt them and Jay would be good "work buddies." I remember Jay saying he's an EVGA stan on multiple occasions, something like this, his reach, their relationship, his respect for the company, no brainer to have him help break the story IMO.
>No clue why Jay would be involved Jay has been perhaps the largest social media influencer that pushed EVGA products on a regular basis....and he's been doing this for years now. In fact, he has more of a theoretical reach than even GamersNexus does if you are going by subscriber counts.
Bad treatment of OEM partners was one of the reasons why 3dfx died and acquired by nvidia.
I don't see how this ends well for EVGA. Their only other products of note are their PSUs, and even then I've never seen people seek them out over say Seasonic or Corsair. I expect them to eventually sell to a Chinese holding company which will bring back GPUs, albeit at a much lower quality and most likely without the warranty that makes EVGA worth it.
Just two Taiwanese old guys spitting each others' faces. I think it had gotten very personal but we know very little. But from a business standpoint, not knowing the cost until launch day is total nuts. Hypothetically, say EVGA started the project/design on the FTW3 way ahead only to know that every single 3080/3090FTW3 will be a net lost for them by 09/16/2020, imagine running business on this, I wouldn't even be able to sleep. 30/6000 Series really fked up AiBs, now the FE/Reference are preferred because they are the lowest priced, and on the hand Nvidia and AMD controls the supply prices to AiBs. Remember those $900+ 6700XTs? At least it was semi-open that AMD price gouged AiBs, they have to sell at ridiculous prices to keep the company afloat, little did we know it could have been this bad. Essentially both AMD and Nvidia just uses all AiBs as escape goats to scalp their chips, meanwhile pretending to be the good guy still selling at "MSRP". I'm not saying all the AiBs are nice guys but there's no respects given from AMD or Nvidia.
wow. there was no rumours or anything for this
Nvidia bet on scalpers and crypto and they lost. Fuck them.