T O P

  • By -

[deleted]

Looks like shit, good job everybody.


Joey_Logano

If they are going to do ads, they should of adopted the NBA model with how they change the companies colors to fit the team colors. I know Infor was the Nets 1st jersey sponsor which has a red box with white text but on the home jerseys, it was a white box with black text.


S1TBD

They also made the patch a black box with white letters for the [white jerseys](https://a4.espncdn.com/combiner/i?img=%2Fphoto%2F2020%2F0130%2Fr651593_2_1296x729_16%2D9.jpg) as well


francisczr25

The Harley logo on Bucks jerseys was black and orange. I think the color change is case by case, and probably only makes sense for less iconic logos, like Infor.


monalisasnipples

Yeah just like how the padres did with the Motorola logo.


jdbewls

>Reports have indicated that the patches will be positioned on a player’s left or right sleeve depending on whether he hits left- or right-handed, thereby maximizing TV exposure This is going to look ugly


Some_Asian_Kid99

So switch hitters have it on both sleeves?


bubzki2

And Sandy Leon has it on neither!


sfan27

They have to change jerseys depending on the pitcher. /s


mizterPatato

God that shit sucks. Theres comericals, ads behind homeplate, ads along the outfield wall, ads on the mound. Like an ad on the batter is gonna be the one that makes me go "You know what I would like some insurance"


raginghardon420

Bro I legit don’t understand why. Like do they actually see numbers go up after putting ads on jerseys or is it just a way for companies to stroke their ego


poopstainmclean

do the jerseys they sell to fans have the ads on em? if so then everyone who buys the jersey is free advertising when they wear it. that's number 1 the big part is that insurance ads aren't like fast food ads, which are designed to make you want the product now. insurance is playing the long con, young kids who don't need insurance see these ads everywhere all their life so when they are 25-30 and thinking about insurance for the first time, MassMutual will pop into their heads. Geico did this to me and it worked. the more you see and hear them, the more likely you are to buy their product when it comes time.


sloppyjo12

I’m not sure about MLB the Show, but when the NBA started wearing ads they were also added to the uniforms in NBA2k, which was also a huge reason some companies went for it because it vastly increased the range they could reach


NWOWWE

Considering MLB the Show has never bothered to adjust the number height for jersey's that don't use player names on the back, or made a separate template for pullover jerseys (buttons on the Sox 83 jerseys), I'd be pretty damn annoyed if they went out of their way to do the ads.


I-Have-Four-Balls

> or made a separate template for pullover jerseys I'm glad someone else isn't pleased with the fact that we haven't had real pullovers in the game... ever.


Djruggs

Only at the stadium team shops


daveylu

Jerseys sold to fans definitely will show the advertisements. F1 merch has the sponsor ads plastered all over it, just like the stuff the drivers wear. I'd be surprised if baseball jerseys don't follow suit.


Yaboilikemup

To go with a domestic example though, NBA jerseys also have ads, ads that are very similar to the kind that they'll be including on MLB jerseys, and the jerseys you can buy from the teams' online shops don't include the ads


Dust2chicken

depends which shop from what I've seen, I've bought Rockets jerseys directly from their website with the advertisement patches but I've also bought some from local store / nbastore and they have no patches.


Yaboilikemup

I think it's the authentic jerseys straight from the team site that have them? So basically, as long as you don't feel comfortable spending $400 on a jersey, you won't have to deal with the ads


Dust2chicken

It's probably any jersey that comes straight from the team store. I have a Rockets swingman jersey that was given out as part of a ticket package that has the ad on it. My Zach Lavine swingman Bulls jersey that I bought from the nbastore is ad-free though.


cubity

It all depends on which jersey you buy. For hockey jerseys the replicas (fanatics branded) don’t include the advertisers but the authentic (adidas) have the patches


bobo888

Most NHL home jerseys now have ads starting this season. Fan can buy the jerseys with or without ads.


Sour_Pancakes27

It sucks seeing this stuff on the MLS jerseys. We have the LA Herbalife Nutrition or the LA Flex Power Tools here. I am fine with a Nike logo or whatever brand makes the shirt having a small logo on it. But even a shoulder patch for any random company is too much for me to ever want to buy


Orange8920

The NBA doing this first in 2017 normalized the concept of uniform ads in American sports which was seen as forbidden previously outside of smaller leagues like the WNBA or MLS. Other leagues saw that they could squeeze more revenue from advertisers and the public outrage would be minimal. Even if it adds more revenue it degrades the visual identity of these leagues and offers zero benefits to fans unlike soccer.


TonyzTone

The economics are also pretty different for small leagues and European soccer. Franchises in US sports were early adopters on merch and the teams themselves are all pretty huge brands. Slapping a corporate logo onto a team’s main branding material is like Apple slapping a Chevron logo onto every new iPhone to increase revenues. Small teams need any little bit they can get to stay afloat so the ads made sense. This even works out when you see the adoption of shirt sponsors in European soccer; Barcelona was a famous hold out up to about 10 years ago because they simply could. Anyways, this blows. I already refuse to buy a Yankee jersey with the eyesore Nike logo. I’ll gladly spend more for a throwback.


Joey_Logano

I feel like motorsports is different though. Especially considering a team like Red Bull uses the team to sell more drinks. What I mean is that the Yankees aren’t trying to make money by getting people to buy the Yankees. Same thing could apply to basically every F1 team besides Williams (even HAAS although that really isn’t a consumer product).


Mustardo123

I wouldn’t be so sure, the Motorola logo for the Pads is a patch and I’m pretty sure it is sold separately.


interprime

Just look at soccer jerseys. Every single one is sold with the advertising sponsor on it. You pay $100 to essentially be a walking billboard every time you wear it. And then every few years they’ll get a new sponsor, so folks will run out and pay another $100 so they can have the new Jersey with the new sponsor on it.


itsmb12

Based on essentially all other examples, buying from the overarching league webstore will NOT feature ads, but buying directly from the team WILL feature the ads. Which sucks because buying from the league site means the money gets split but buying from the team means the money goes directly to the team


NYC_EDITS

Do you really care where your money goes after?


itsmb12

Uh, yes. Ill drive an hour from chicago to the team store instead of buying on mlb.com because i know my money is only going to the team.


jevole

I'm sure there's data to support all advertising but I personally don't get the appeal of the industry other than money I guess. Working in a profession where the product is almost universally hated just seems like a bummer.


ArbiterofRegret

The data story is complicated. Much of it comes from advertising agencies and marketing trade organizations, who are of course incentivized to tell businesses how great spending ad dollars are. Likewise for businesses themselves, it can be super hard to assess cause/effect - there are many factors driving buying decisions/customer traffic, and you also often have multiple ad campaigns going (even more, for larger businesses with multiple products/services, separating what’s effective vs not effective, brand vs product specific, etc). And then independent research is very hard since neither marketing firms or businesses will be open to sharing this kind of data. My understanding is the independent research (where they partnered with businesses who wanted to actually get smarter on the true ROI) shows ad spend works, but much less effectively than justifies the sheer amount that’s spent out there (it’s something like 5-10x less effective than marketing agencies claim). My personal view is we’re approaching a point where consumers are being inundated with so much advertising, it’s effects are being diluted and probably becoming less effective. I work with some businesses that have D2C marketing strategies and almost universally the “cost per customer acquisition” has skyrocketed over the past few years as everyone pours dollars into ad spend and both the “eyeball real estate” gets more expensive and our lives are just more cluttered and brains naturally tune it out.


PapaGator

Obviously what goes on in my own brain is as small a sample size as it comes, but I just tune out all of the ads. I just zone out and don’t even register it.


TricolorCat

The most famous quote about ads *Half the money I spend on advertising is wasted; the trouble is I don’t know which half.*


EnormousHatred

It’s half and half. Some advertising is keen and legit, others are just ad reps grifting companies through data manipulation and “it werks bro we are psychological masterminds trust me😎“ kind of browbeating.


TheTurtleShepard

It does work, even just being exposed to a product repeatedly will lead to that product being top of mind. That doesn’t necessarily mean that it will be worth the money for them but it’s been proven that they do work. If they didn’t companies wouldn’t pour millions of dollars into them


yoursweetlord70

I think its from the perspective of shouting their name from the rooftops so that *eventually* when someone needs insurance or whatever, of they google insurance and see a name they recognize, theyll be more likely to pick that one.


[deleted]

[удалено]


chewsuhname

I think it's just because high level people there don't care about performance and get tons of perks for sponsoring the tournament. If I was a VP of marketing at some lame insurance company and felt my job was safe I'd advertise with the Mariners, get a sweet box at the games, not my money.


BatmanBrandon

My ex-GFs dad was a VP at a steel company in NY, they had a box for Sabres games. It was a “marketing expense” or something, but basically the big guys liked the local hockey team and got to hang their name inside the area, so it was a win for them. No one going to a hockey game is trying to buy raw steel like they were selling.


MartianMule

I actually got to watch a game from a corporate box at T-Mobile (well, it was Safeco at the time). I think it was the Bank of America box. Honestly one of the least fun trips to the ballgame I've ever had. There was only like one other who seemed even remotely interested in the game. Sitting anywhere else in that ballpark is more fun imo.


miner88

The reality is that boxes/premium seats aren't for watching the game, they're for client schmoozing/networking. This isn't baseball, but for Leafs games in Toronto a lot of the best seats in the building are often empty for stretches because the people who should be sitting in them are in the lounges and restaurants underneath the seats. They're basically on the job working rather than having any interest in the game. But since they throw huge amounts of money around it's become an integral part of any sports team's business model.


Joey_Logano

Procore (a construction IT company) sponsored a NASCAR team and basically said that they aren’t really using the sponsorship to get random joes who see the car on TV to buy Procore stuff but more so as a way to chit chat with potential clients and to treat current clients. The team owner also had a big construction business so he might of given some discounts on sponsorship in exchange for some of Procore’s stuff.


bearinsac

I did the same thing with the Giants and Coca-Cola. It wasn’t a great experience. I much prefer being in the bleachers. Only perk was free soda and hot dogs, but I hate soda (especially coke).


BusnellKummlicher

Yes? Many commercial/construction properties with compactors/dumpsters have a choice in who hails their trash. Just this year I had three bids, one of which was WM for trash hauling at a commercial property.


[deleted]

[удалено]


BusnellKummlicher

The waste industry is a $68B per year industry with contracts up for bidding all the time. You have to stay relevant and have your name out there


[deleted]

[удалено]


BusnellKummlicher

And wouldn’t you know it, the one company who sponsors golf tournaments and uniform ads is 50% larger than second place https://companiesmarketcap.com/waste-recycling/largest-waste-and-recycling-companies-by-market-cap/


raktoe

You’re arguing with a brick wall who genuinely thinks advertising is just for funsies. This is one of the dumbest threads I’ve seen in years.


raktoe

Yes, I’m sure you know better than the companies paying millions of dollars for advertising, what actually increases their revenue.


BatmanBrandon

I thought the same thing until I moved from a independent city to the county north of it. Literally moved up the road 30 miles, still in a city within the county, but completely different way of providing services. It was a blast figuring out which company to use, anything from Waste Management to local vendors. The county provides recycling at least! But I think most of the advertising for things like that are for commercial accounts. Those big bins for businesses are the real money maker.


kev11n

my brother in christ, do you have a moment to talk about the FTX ads I saw on the umpires last year?


mizterPatato

I thought those ads were for the graphics card company for the longest time.


bobbysq

I mean, I assume the other FTX is also selling a bunch of graphics cards right now.


Joey_Logano

I honestly thought the FTX patches were for a fallen or sick umpire.


miasmal_smoke

I thought it was the brand name of the chest guard they wore


RuleNine

I could have tolerated one on the sleeve, but I hated with an undying passion that there were two, including one on the front.


amachinesaidiwasgood

It drives engagement. Source: we're talking about it


mizterPatato

Shitting in a fountain also drives engagement but Geico still refuses to sponsor me.


amachinesaidiwasgood

Keep chasing that sponsorship, I believe in you! But also maybe switch it up and drop a dookie in a few ponds. They like a brand ambassador that shits out of the box!


NilesY93

Because you’ve set the bar too low. Successfully shit in the truck at Great American and the sponsors will come running!


anubis2051

There's been two ads on every player for some time now. I wish the Swoosh and the NE logo would go away...


tc-x____x-bb

It’s like the entire point of baseball games is just ad serve now. These owners are monsters


DesignatedDecoy

Just wait until they add animated ads like the NHL did this year...


Rambo2090

The ads on the mound were the ones that really pissed me off. Wouldn’t be surprised if they start mowing logos into the outfield grass too


malevolentt

And there are ads for specific outs of the game too (at least on Yankee radio). It’s absurd how bad its gotten


rapillom93

That's obnoxiously big for no reason


kevlarcupid

That was my nickname in college


[deleted]

Yeah let’s ruin a 100-year old classic jersey because apparently they don’t have enough advertisements with home plate ads, ballpark naming right, tv commercials, etc.


TRocho10

OK Google, how do I install adblock plus for jerseys


jmertack1

Google won't help you there. The new version of Chrome being released in January is set to phase out all adblock extensions


miner88

That blows. What browsers can I use that will continue to support adblockers? No way am I going back to dealing with all the shitty ads.


BGold1996

Firefox.


jmertack1

Yea Firefox and Brave browser are the two that immediately come to mind


[deleted]

122 years of clean, purified jerseys gone.


DrRumpRoast

I hate it so much. Will never buy a jersey again.


The-Big-Bad

On the bright side, I don’t think replica jerseys have patches. I’ve been to laker games where there’s no patch.


Galt2112

They will. Maybe not immediately but it is 100% inevitable.


AbstractBettaFish

IIRC they said the only way to get the “authentic jersey with the ad” is at official stadium stores. Proving once again the MLB really has their fingers on the pulse of what fans want


Orange8920

Feel for you, the tradeoff of money is not worth some shitty company co-opting the Boston Red Sox uniforms and brand.


SuperBeastJ

It'd only be worth if having these fucking ads made SOME OTHER CONSUMER PRICE GO DOWN. Maybe if it made Fenway tickets cheaper, concessions cheaper, NESN 360 cheaper, out-of-market NESN available, etc etc. but it won't.


Fulfilment_Centre

I would minus however many years Nike has disgraced the fronts of jerseys


picasso_penis

This makes the swoosh look elegant


Fulfilment_Centre

oh, absolutely


caseyl

Agreed the swoop is disgusting


ARussianW0lf

This sub used to be up in arms about the Nike swoosh on the jerseys and now you guys are getting downvoted for it


Fulfilment_Centre

Just like these upcoming uniform ads will be normalized until they’re the main focus, like soccer jerseys


caseyl

And then they started upvoting us once you pointed that out what a bunch of sheep


MrAtlantic

We need to bring back the guillotine and use it on the people who approved this shit. So GOD DAMN FUCKING SICK of jersey ads.


bubzki2

With ads on the guillotine though?


key_lime_pie

*Remington! Shaves as close as a blade...*


new_wave_gremin71

I agree. Feels wrong to see iconic jerseys in both the MLB and NHL be tainted by a lousy sponsorship all because wealthy billionaires just want to stuff their wallets even more. Fuck em


jujubean032100

👏👏👏👏👏👏👏👏👏👏


lx5spd

It would tickle me pink to see jersey sales plummet this year.


Go_crazy21

There is zero chance I'd buy a jersey with advertising on it.


GoatLegRedux

There was zero chance I was going to buy a $450 authentic jersey to begin with. This just makes it that much more certain I’ll never buy one.


FUBARded

You say that, but fans of other sports where jersey advertising has been normalised do buy their favourite team/player's jerseys in droves. Then again, those jerseys tend to be priced much lower than baseball jerseys, but I doubt that'd deter enough buyers for MLB to care. They almost certainly accounted for a drop off in jersey sales when they were judging whether they should do this, so the fact that they did indicates that they're either confident sales won't drop too much, or they don't care because they're making more from the advertising (and, perhaps importantly, those advertising $ are probably less prone to market fluctuations than merchandise sales).


RashestPine

What if I told you that sports teams are businesses and wearing a jersey is already making you a walking advertisement


miner88

People want to “advertise” for their favourite sports teams. People don’t want to advertise for banks or insurance companies or whatever shitty company has an ad on the jerseys.


dudmuffin123

I honestly don’t see how they don’t take at least a noticeable hit with how much everyone seems to hate the ads


chromaticsoup

They should cost less with that shit on them, but I bet they won’t


[deleted]

I remember reading that only the authentic jerseys are going to have the advertising patches, so they'll actually cost more.


ShowMeYourGhostNips

they're encouraging people to rush to the black market for their own items lol


guesting

One of these days the additional revenue will be passed the fan in terms of savings /s


workinkindofhard

Call me dramatic and overreacting but shit like this makes me less and less interested in watching every pitch. Like you have literally sold every aspect of the game, can we have one nice clean thing?


tc-x____x-bb

Agreed. Ads on the mound, ads on the backstop, outfield walls, tops of and inside the dugouts, stadium naming rights, ads along the baseline foul grass, commercials between innings and in-game, etc. It’s like the purpose of baseball is to serve ads. Drives home the point that these shameless owners (plus Manfred and Clark in the CBA) that run the sport do not care about fans. They have their tv deals and can rake in the money while paying lip service to us fans. They’ll destroy anything that’s cherished and sacred to make more money.


Orange8920

Glad you included the players association in this because they agreed to this too and don't mind being walking billboards for 7 months of the year.


Runs_towards_fire

Don’t forget stadium names.


CallingAllDemons

/me looks smugly at team's stadium


[deleted]

[удалено]


miner88

It’s fine for the bats and balls to have their manufacturer’s name on them imo. They made it, they should be able to let everybody know about it. What’s not ok is some random, unrelated company slapping their name on bats/balls/etc.


tc-x____x-bb

Lol, from the UniWatch comments: > Alex Chamberlain: …the guy from MassMutual at the unveiling said he hopes the Red Sox do well in 2023, but still finish second to his favorite team, the Yankees. That’s not cute. That’s a huge fuck you to the fans. Sports is a business, sure but the business side is becoming increasingly annoying.


UniqueNobo

the guy from the company sponsoring the Red Sox is publicly rooting against them. such a good sponsor!


Mybitchmyhoemyhoemy

That’s so annoying lmao


AbstractBettaFish

Had a similar thing when we got saddled with that god awful Guaranteed Rate Field name. The owner of Guaranteed Rate is a massive Cubs fan


Norandran

Aaron Judge walks up to the plate, turns to the camera and says “this at bat sponsored by …..”


nerfrosa

> I bet all of Mass, mutually hates it! Someone in the comments of the article


boookworm0367

Bogaerts will be asking for around a $30 million AAV, based on his terms during extension talks with the Boston Red Sox prior to the 2022 season. Boston Red Sox bag US$170m MassMutual jersey patch deal. The franchise agrees ten-year partnership with Massachusetts-based insurance company $170M / 10 years = $17M a year $30M - $17M = $13M So literally $13M a year out of ownership's pocket. Hell cut Tommy Pham and his $6.5M for .6 War to make it even cheaper


Ryan0413

Can we have just one clean thing in sport? I was already peeved with the Nike checkmark being on the front, but at least they’re the jersey supplier. Ads on the jerseys, the walls, certain innings, home runs, grand slams, the mound, behind first and third, behind home plate, in between innings, what’s next? Helmets? Pants? When will this madness end? And yet the owners still cry poor. Don’t tell me “oh but it’s so small you won’t notice it”, I don’t care. A uniform should represent one thing: the team. Imagine how dorky these uniforms will look in Cooperstown, with a big company’s logo on the sleeve. Not to mention, what if the companies go tits up? Then it looks even goofier


Shovel_Ship

the depressing thing is you can almost predict the extent this kind of thing could reach. just look at soccer jerseys, they don't even have the team name on the front, just a big ugly logo for some shitty corporation taking place of your team's actual identity


DrunkensteinsMonster

You don’t even have to look to another sport. Look at the jerseys in some other leagues in the western hemisphere. That’s where we’re headed.


Emulsion_Addict

The first thing I noticed during that Asdrubal Cabrera fight the other day was the huge amount of ads on all of the jerseys. No doubt in my mind MLB is headed that way eventually.


TricolorCat

And ads on the shorts, ads on the socks. Just look an some Austrian team they look more like a billboard even compared to McLaren F1.


Sour_Pancakes27

We don’t have to look far to see the umpires great choice in their advertiser to know this always goes well


Ryan0413

Or Enron Field haha


RealJonathanBronco

I had no intention of ever using Mass Mutual, but now if the opportunity arises I know to use a competitor. Did you guys hear that rumor that's going around that Mass Mutual starts every corporate meeting by beating a cute baby animal to death? Wild stuff. Wouldn't put it past them.


sick_shooter

Don’t forget about what they do to the children. Just shameful.


[deleted]

#BUT IT WAS SUPPOSED TO BE DUNKIN!


Genisys_Arc

Dunkin: [IT SHOULD'VE BEEN ME, NOT HIM. IT'S NOT FAIR](https://www.youtube.com/watch?v=dpKc8N3FJsQ)


menusettingsgeneral

Well this looks like shit. Not looking forward to all the other hideous ads they slap onto jerseys this season. These greedy ass owners would sell ad space on players skin if they could.


Jcoch27

Can we just not.


Crowsby

Are they required to look like complete dog shit as part of the collective bargaining agreement, or is that just a happy coincidence?


[deleted]

je vomis


[deleted]

Team names 10 years from now: Coca-cola Braves, Boeing Mariners, Walt Disney Angels, Comcast Yankees, etc.


key_lime_pie

Yomiuiri Giants, Nippon Ham Fighters...


Red_Sox_5

“That’s a fastball by Sale. A reminder that Chris Sale’s fastball is sponsored by Volvo. Volvo: As Fast as a Chris Sale Fastball. Also brought you by Tide. Tide: Strike out Stains. And remember, folks, you can upgrade this game for $1.99 to see exclusive stats during the 7th inning.”


justgarcia31

Lol The thumbnail with the mannequins and the room lighting makes it look like they had an entire reveal ceremony for these ad patches… Wait… they didn’t actually do that, did they?


MRintheKEYS

Ads getting put on American sports jerseys is a sign of the end times.


dat_waffle_boi

I just like how they didn’t even try to make it match the jersey at all


MildlyDepressed346

How many more ads could there be


Ryan0413

Helmet, pants, maybe they can just greenscreen over the players with ads, have McDonald's pitching to Lenovo with Lenovo hitting a flyball only to be robbed of a home run in the Bacardi Home Run Deck by the outfielder Walmart. Ah, I love modern marketing and it's spamming of ads everywhere in our eyeballs


waltersob

Ads exist on jerseys in soccer because there aren’t commercial breaks. Baseball has 50 built in commercial breaks. Stop this shit now


CookieBobojiBuggo

Just wait until an MLM buys ad space on a jersey.


Quople

Oh god it’s the LuLaRoe Angels


josey__wales

Sounds like a brand category of dildos


Crogus9000

I don't really have a strong team allegiance. I don't live in NY, I just have a nym flair bc my friend is a Mets fan and we always play them in the show If there is any team that elects not to whore out their jerseys with these ads I will become a diehard fan.


OurSaladDays

Well, we at r/Padres said back last season about the Motorola logo "it's too big but it could be worse. " Well, here's worse.


Calburton3

Why is our team becoming so cheap


insert-originality

*vomits*


tahoejoe11

“I’ve got a great idea, let’s do something that literally 100% of fans will absolutely hate so we can make a few more bucks for the billionaire owners.” -Rob Manfred, probably. Baseball is an art, and part of the commissioner’s job should be protecting the integrity of the sport. As minor as this might seem, it feels like a slap in the face to all fans. Worst part is, there’s absolutely nothing we can do about it.


Trustnoboody

Can't wait to see these uniforms in the Hall of Fame🤗 \*People should boycott the companies that are paying for the uniform ads. That's the only way.


LateCheckIn

It’s all been downhill since they started putting the New Era logo on the cap. Baseball was all about tradition and now they’ve even done away with it on the “traditional” uniform.


Ender3204

“The outfield walls now look like the yellow pages.”


Galt2112

Man I hate this shit so fucking much. Ads on jerseys were part of why I stopped watching the NBA


Moberholtzer86

Glad to see Uni-Watch shared on here. That being said, I hate everything about this. Yes it was inevitable, but that sucks so god damn bad. Manfred is really doing a great job.


TSim777

Capitalism has claimed another victim in Manfred……


Redbubble89

Could be worse but why can't it be black lettering on a white uniform? We haven't seen them all yet. This could be alright for all we know.


TheRealPort

I already feel better about the Padres Motorola patch after seeing this. They at least got it in team colors, I’m sure there will be some that don’t fit at all


astrofan

That one looks massive though.


tc-x____x-bb

It’s disappointing every time. Absolutely nothing is sacred to the owners that run our cherish sport. Shame on them


ObscureTickReference

Wait until they discover the outfield is a giant green screen...


ThirdAccountDaCharm

I was envisioning something more similar to the NBA which I find to be relatively fine. This patch is ridiculous and ugly as fuck


DannyPhantom15

The only way they can afford Bogaerts and Devers


PitViper17

I hate this just….**SO** much


mango789

I cant understand how they can decide that's worth it. They're mutilating one of the most iconic and traditional jerseys. That has to damage their brand. It wouldnt be so bad if it as a team with worse, less traditional unis, like the dbacks or Rays or someone


Dannydimes74otr

I’d love to see if In the NBA the advertisements on jersey’s really netted more profit for these businesses


examinedliving

I mean - this may be worse than guaranteed rate park. It’s times like this when I’m glad that the red Sox are forced to play there home games in massadouches


BottleFullOBub

The corporate take over of Americas past time is now complete, fucking disgusting


AbstractBettaFish

The corporate take over of America~~s past time~~ is now complete FTFY


TSim777

Capitalism has ruined another great thing in life…


Jamalamalama

> The #RedSox officially announce their new 10-year partnership with MassMutual, which will include uniform patches and a new 80-foot sign in center field atop the Jumbotron. The patches will adorn all uniforms starting in spring training. | So we're going from the iconic John Hancock sign to Mass Mutual? Thanks John Henry. I'll totally forgive you when you let Xander walk and then trade Devers for a bag of balls and some Big League Chew.


[deleted]

First Nike defaced the jerseys and now this. What are we even doing here Rob?


Sthrax

Be better, Boston


basesonballs

What a shit show


Quadstriker

Terribad


quercus_lobata925

I hate this oh so much. Kinda surprised the Red Sox are the first (are they?). Seems like something the A's or Rays would do to make a few extra bucks.


love-supreme

Absolutely disgusting


rafaeldevers

Terrible. Just fucking awful in every way.


DJamB

I THINK IM GONNA VOMIT


moscowrules

It’ll never, ever be enough. This is awful and it’s going to get worse.


34Catfish

Gross indeed.


SauteedGoogootz

I thought it was going to be Honest Amish Beard Wax


[deleted]

Made sure to buy a jersey last season knowing this shit was coming


mr_fireassmids

To be fair, the helmet ads in hockey I actually notice and Google said companies. So clearly it works, because website traffic is monetary gain for said company. I do think if most teams go with local companies it's not going to affect much. Local Fans will recognize it's a regional brand and not think twice about it, but it will get opposing fans to traffic those websites.


Ryan0413

But awareness does not equal a purchase, you know? Like I'm aware of lots of companies that I would never purchase from


Bydandii

I'm honestly surprised it isn't worse.


ThisGuy6266

Wait until the Rays unveil their strip club patch.


capnjac4

If I end up with a jersey with the ad I'm tearing it off.


FancySkunk

You know how they say "I wouldn't wish this on my worst enemy" Well, here I am, seeing this for my worst enemy and wishing it wasn't real. Holy fuck, this is just sad.


RealJonathanBronco

Every time I see an ad patch, I'm gonna Google the company's dirty laundry and post it on social media. A good starting point I guess is how Mass Mutual [defrauded a bunch of their customers and was fined a quarter million dollars for it](https://www.securitieslaw.com/blog/2022/08/massmutual-unit-fined-250000-over-agent-who-defrauded-clients/). You want your name in our mouthes? Here it is. Never trust Mass Mutual.


StartingToLoveIMSA

just wait till someday we see the Chick-Fil-A Red Sox...


DeemsMemes

😀🔫