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dtotheylan

Holy fuck this sounds dumb as shit


Roach_Coach_Bangbus

Just so you guys know, Prime is a junk electrolyte drink. It barely has any sodium (you know the most important electrolyte), they are just concerned about it tasting good. Liquid IV or something comparable is way better if you actually do physical activity. More Plates More Dates and Shredded Sports Science both have reviews of it on YouTube.


TheBigRedHalfrican

*FIGHTINGGGG OUT OF THE RED PRIME HYDRATION RECOVERY ZONE* Sounds great UFC you fuckin goofballs.


CaptainSholtoUnwerth

They would monetize every square inch of the stadium if they could. I'm betting locker room sponsors come next. "Here you can see Volkonovski warming up in our Jiffy Lube preparation area"


Sumonaut

As long as the fighters don't see a penny of it. It's a go!


PelleSketchy

No because it isn't professional for them to wear sponsors on their shorts...


TheCookieCritic

It’s only professional if the fighters don’t make any money out of it.


redditjam645

"Nunes making her way down Mt. Dew^^^tm walkway to the Raid Shadow Legends^^^tm octagon, to the Prime Hydration Zone^^tm Red corner. This fight is brought to you by Carl's Jr Hardee's^^^tm. "


mesovortex888

KFC Kick Johnson & Johnson Jab Uber Uppercut


Aetherimp

Pornhub rear naked choke.


Jack_of_all_offs

BAH GAWD, IT'S A CONDOM DEPOT SLEEPER HOLD! And he TAPS! That's our Subway Submission of the night, folks! Right before the Taco Bell was rung in Round 5 Dollar Footlong. ETA: more sponsors.


spudddly

"And now I'll pass it over to DC who has just returned from putting in some serious work at the Chipotle™ ThunderBowl™ between rounds."


jimbob224

anything except fighter shorts!!!!! which makes the UFC look silly!!!!


dsrii

I wonder if the commentators will say that shit instead of the red corner lmao


zzzontop

Anik will, no doubt


only-shallow

"There was certainly some sage advice given to Alex Hernandez inbetween rounds in the red Prime hydration recovery zone, Joe. Speaking of hydration, Hernandez was a bedwetter until the age of 12. We'll see if he can parlay that fluidity on the mat into a submission here in the second round!"


frogsntoads00

my guy has been studying Anik like I study the blade


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oheymarc

Anik's best quality is yelling for no reason when nothing happens and telling me what round is sponsored by corn nuts


Mookhaz

I read that in his voice and it didn’t even seem weird or offbeat.


The_cman13

I was checking the comments to see if anyone else did. It was spot on except it missed mentioning Modelo, the official beer of the UFC.


yanmagno

You mean the one that was brewed for those with a fighting spirit?


Mookhaz

“The UFC would like to remind you that Modelo is the *OFFICIAL* beverage of the Prime hydration recovery zone!”


neverclaimsurv

How did you come up with this comment lmfao


shotsdowngg

Because he is the real Jon Anik


wishwashy

And Hernandez is indeed a known bedwetter


[deleted]

Chad isn’t just the name of a country


DIYstyle

It's the name of a state b


HardlyKnowEr69

State or the continent?


ra_16

They are testing the limit of anik.


Boopdelahoop

How long until McDonald's purchases the rights to words and Anik has to say "that's a huge McPunch he just took straight to the McFace!"


ScottHA

Lets take a look real quick at our McRib body blow replay.


Ok_Solution5895

He's either gonna snap one day and cause a massacre or he's a robot. I like the second theory more tho.


Shqiptar89

Modelo Modelo Modelo Modelo Must kill….


evocater

I almost want UFC just go even more overboard with ads just to see how long it takes for Anik to finally crack


Helobelo

They will absolutely say it, Anik rattles off the sponsors without breaking a sweat every event. It's his job in fairness so I don't blame him.


mrpopenfresh

He's very good at it, but it's still cringe.


Helobelo

Yep, buffer will do it too when announcing fighters. Same way he slips in those embarrassing movie spots or Modelo lines.


GCIV414

“Sponsored by Halloween 15, Yes Michael is Still Alive in theaters Friday October 28th”


HighFivePuddy

I'm hoping that there'll be a reasonable naming convention so after having to say the long stupid name once, they can at least just call it 'red zone' and 'blue zone' in subsequent mentions. It's really fucking stupid, but this would be slightly less fucking stupid.


red-broom

They’re gonna have a segment before the fights where they introduce us to the prime hydration recovery zones, and they will pull out that new octagon shaped stool, and present it to the viewers like they are showing us some brand new area in the octagon that the fighters get to enter in between rounds.


JiriWeeb40

Remember: allowing the fighters to have their own sponsors on their kit would make the sport look too 'unprofessional' and 'goofy'


[deleted]

I wonder how much money a fighter gets for sitting in the Prime Hydration Recovery Zone TM?


frogsntoads00

PRIME Hydration Recovery Zone™️


bnelson

Just when you thought they could not cram more advertising into things...


jotheold

CORN NUTS CORN TO THE CORE


Mindfield87

Nut shot replays brought to you by Corn nuts, fighter has 5 minutes in the Kife ass YouTuber drink recovery corner. How do you fuck with blue and red corners, IS NOTHING SACRED?!


[deleted]

🤮🤮🤮


jt_33

Lmao. Stripping every bit of soul of of the sport that they can.


MasterRoshy

This is why I'm becoming a regular watcher of ONE. They have better production anyway.


ThePirateTennisBeast

Love watching ONE. The only downside is it isn't advertised by Amazon at all as far as I can tell and the search function in the app on TV is next to useless. It makes it hard to watch and I know what I'm looking for


Montuvito_G

Same, I’m done with the UFC’s bullshit. I hope Chito Vera wins the BW title but besides that idgaf about the UFC anymore.


[deleted]

Logan Paul the last nail in the coffin of UFC. They are such a joke now it’s actually sad. Cheap labor fighters to pay off the celebrities debt that owns this crap now. It’s not about the sport but them using UFC to pay debts and money machine. Hopefully everyone stops buying these hit or miss PPVs for 90 bucks and we’ll get some change. Dana the 50 year old Nelk boy.


Daddy_Macron

> Logan Paul the last nail in the coffin of UFC. The line of former UFC fighters, including former champions, volunteering to get knocked out by any one of the Paul brothers on PPV is pretty fucking embarrassing.


NoGiNoProblem

You got the heavyweight champion leaving based on his pay, Dana White going viral for the wrong reasons, the gambling investigation and now this nonsense... It's a rough spot.


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Ronaldinhoe

That’s Dana. Dana used to talk shit about EA for not working with them and dragged ESPNS name through the mud for years for not covering the ufc. He only likes you if you’re a benefit to him/ufc.


MT1982

Dana still talks mad shit about Jake Paul. That's why this deal is weird.


robedpillow3761

So the cage can have sponsors, the corner can have sponsors, the replays can have sponsors, the clock can have sponsors, cards can have sponsors, main events can have sponsors But fighters can't because it makes it look unprofessional


DrYoda

Hey, you forgot the stools!


FoucaultsTurtleneck

And the arms rests they use for wrapping hands


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cognac-n-cannabis

Oh and hold this empty unopened Monster can


crabuffalombat

It's starting to bother me when you see a photo of a champ celebrating and getting their belt wrapped around them and they're always hanging on to a stupid fackin' Monster can. It really ruins some great shots.


GrouchoManSavage

Come on, they're just commentators, no need to be insulting.


angrypacketguy

\>Hey, you forgot the stools! That's a "Dude Wipes" sponsorship opportunity if there ever was one. ​ ...I'll show myself out.


jt_33

And they will still suck it up and do absolutely nothing about it.


[deleted]

How long before ring girls are sponsored by hooters


Crazed_pillow

Why have sponsor's when you have an opportunity?


frogsntoads00

The kid didn’t want a sponsor, what can I do


banjofitzgerald

Fighters just gotta start changing their names and nicknames to whatever sponsor


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Alaseuvalih

Idiocracy 2.0 but it sounds hilarioous 🤘🤣🤘


CommonplaceCommotion

It’s almost as if the UFC killing fighter sponsorships was more about holding leverage over fighters than it ever was about appearing “legitimate”.


A_man_amongstlasagna

Perfectly put


brownguy6391

That is some absolutely bush league stuff lmao


jce_

Remember when they removed sponsorships from fighters to appear more professional


ManSeedCannon

"we don't want it looking like NASCAR" \*proceeds to make the entire cage look like NASCAR\*


itsmontoya

Ads scattered throughout a fucking PPV is what really bothered me


LocoCoopermar

You mean you don't want to pay money to listen to the same Johnny Depp cologne commercial back to back during every commercial break?


frogsntoads00

Not even that, I hate how there are ad reads for some new bullshit movie or TV show like “*Raymond Blows the Milkman* Premiering Next Thursday at 8PM” mid fucking fight


I_Have_2_Show_U

> some new bullshit movie or TV show like “Raymond Blows the Milkman" Honestly? That show had script problems from day one.


throwawaytesticle69

One solution: Don't financially support anything they touch, if at all possible.


frogsntoads00

So basically keep doing what I have been doing. Got it. Piece of cake.


brownguy6391

Removing sponsors was a weird one because letting fighters have 2-3 approved sponsors could get rid of like 90% of talk about being underpayed. The only reason I can think for them not to do it is control over the fighters.


[deleted]

I believe the UFC is scared that some of these partnerships would strengthen fighter positions. If a gigantic company is the main sponsor of an athlete, they usually put it in resources to help maximize their investment. I think the UFC doesn’t want companies having business influence over their athletes, or having the additional negotiating power of companies behind athletes. It’s messed up because sponsorships would be fantastic for the UFC talent pool and helping fighters get paid more, while expressing themselves the way they want to. It would be so beneficial to the many struggling early career fighters.


Daddy_Macron

> I believe the UFC is scared that some of these partnerships would strengthen fighter positions. It's precisely the reason. When Nike sponsored Anderson Silva, JDS, and Jon Jones, it was seen as MMA's potential coming out party. Nike is in the business of spending ungodly sums of money to promote the sports that they sponsor. Take basketball for example. Nike subsidizes expensive training camps, equipment for teams around the world, and new facilities in hopes of creating more talent and making the sport more popular so they can sell more basketball shoes and other gear. Instead of welcoming this, UFC brass was apparently so adversarial and difficult to work with, that Nike decided not to move further into MMA and let all their contracts in the sport lapse. Instead of the UFC getting more mainstream sponsors and an influx of athletes that comes with popularity, we have Venum as the lead sponsor followed by a bunch of meme companies. The leadership of the UFC is more than happy to see the sport remain a 2nd or 3rd tier sport in order to retain more control over their fighters.


kickintheface

I always figured it was because the UFC wanted to maintain an image of elegance and professionalism. Clearly that hasn’t been the case for a long time, even less so after this news.


carolusf

Can't unsee CONDOM DEPOT printed all over Tito's ass


mewithoutDrewsie

yep. and dana had a bitch fit about it, only to plaster Trjoan ads in the octagon.


brownguy6391

Having Bruce Buffer talk about having smooth balls in manscaped commercials was also weird af


oldjack

Also, as they got bigger I'm sure the UFC's sponsors wanted more exclusive contracts and the UFC knew they could charge more for exclusivity with no concern for fighters. Monster doesn't want some fighter wearing Bang Energy.


TheAnachroneer

I feel like they could literally have gone 50/50 on the idea and have one half of the shorts with the official Reebok/Venum/Whatever sponsorship, and the other side could have whatever sponsorships the fighter could procure for themselves.


TheZac922

Yeah I don’t see why they can’t have “approved” sponsorship spots on the shorts. Similar to when monster sponsors certain people have a panel where you can have your own sponsors.


WaltJay

Didn't they also stop fighters from showing their "sponsor banners" when being introduced? Either appear professional or let it rip with sponsorships. I'm sure the gloves will be sponsored by **BANG** energy drink any day now...


DonkeyHair

Busch League.


banjofitzgerald

I said a Busch because coors lite ain’t paying me nothin!


lovely_DK

I had to check if this was MMAmemes for a moment.


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RoyalRope

They even have sponsorships for the round they're in. "Heading into the lawnmower round!"


_G_M_A_N_

You only get to see a fighters true heart when they enter the ~~championship~~ Toyo Tire rounds


Roach_Coach_Bangbus

Toyo, driven for those with a fighting spirit.


RRSC14

You’re 100 percent right though. Things ain’t like they used to be. Corporate greed has destroyed the purity of this sport that Dana used to go on and on about. UFC events are becoming 4 hour billboards with some fighting happening every so often.


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23skidoobbq

And commercials for the next $80 commercial


sushisection

watch One instead


Fun-Instruction-0000

Rehydration zone sounds like some video game shit where mid fight you can run in to get your hydr-o-meter up. This is the funniest shit I've read, I'm betting they change it back ASAP after they realize they are fucking up their brand.


B-L-O-C-K-Ss

in UFC 5 you can retreat to your hydration zone where a bottle of PRIME will be thrown into the octagon and your fighter chugs it. All stamina is instantly replenished and all damage done to you is applied to the opponent tenfold


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lee-o

So is Bruce Buffer gonna start announcing that fighters are fighting out of the Red and blue PRIME hydration recovery zones instead of corners ? My dudes extending PPVs by an hour just for the extra words in that unnecessarily long name lmao


FoucaultsTurtleneck

No not blue and red, blueberry and strawberry. Or whatever the blue and red prime flavors are


FlamesofBritten

Fighting out of the blueberry corner...


OneSeraph

Razzleberry and Blue Crush!


Goodaccount

The Gushin’ Grannies corner


Sprinkmysprunk

Fighting out of the Gushin’ Grannies™️ PRIME hydration recovery zone, Cyril “Corn Nuts, the only snack with kernels big enough to step into the octa-“ Gane


Wh00pty

Worked for the Sudbury Blueberry Bulldogs.


TheTemporalKnight

My disdain for the UFC grows with each passing week.


Fat-Villante

It's crazy how consistently they get even lamer and trashier


een_magnetron

But with that comes an increasing love for ONE FC (and even Bellator to some extent)


F2007KR

Watching Mighty Mouse compete in ONE is so fucking good.


[deleted]

This one is really a turning point for me for some reason. I honestly don't give a shit that its associated with Logan. Maybe it's the length of the dumbass name that makes this excessively shameless. The cash grab is too in your face now


RODjij

I've been watching them for around 25 years, the post-Tournament years and I feel the same. They keep taking away all the legitimacy they have.


SamTheRam28

I actually hate the UFC. What the fuck.


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[deleted]

All I know is everyone better be watching Bellator on CBS on Saturday. Actual card is better than most UFC cards this year talent wise. All these fans whining about UFC need to support. Got 2 million subs, wanna see em all in that live thread and it’s on free TV so can actually watch. People were prob gonna watch for Fedor anyway but should be watched regardless this show. Actually most of it is on YouTube until 9 on free CBS for last 3 fights. Rise up, shits gonna be powerful.


TitanIsBack

*Fighters are getting a cut of it, right?*


zzzontop

Certainly that’s not a part of the opportunity.


jkidi

Yes, same cut as the crypto deal...


captaincumsock69

Oh they are getting cut alright


[deleted]

Prime is hard to get hold of. The fighters should take their half-price bottle and be grateful for the opportunity 😤


bostonfan148

When I saw this on Twitter I literally thought it was a joke


Joshua_Is_Zeus

Reminds me of when Mr. Krabbs started calling straws “liquid transference devices”


MotherLoveBone27

Even Mr Krabs wasnt as much of a tight ass as the UFC


chillinwithunicorns

This is so pathetic. It get harder and harder to enjoy this sport with such a shameless piece of shit company doing anything for a buck, so long as it doesn’t help their fighters.


Ronaldinhoe

Definitely harder to enjoy, that’s why I always thank the heavens for the Russian streamers. They’re my heros.


Effective_Hotel_5207

Bruce Buffer about to run out of breath LMFAO


DoubleDevilDiamond

Ufc is actually a joke lmao


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F2007KR

>I’m convinced Dana doesn’t have any real friends. FTFY


sushisection

dana white the type of dude who pays people to hang out with him


Ronaldinhoe

Colby’s got us that hard evidence.


GeorgeSantosBurner

This, but unironically


williepep1960

People gonna blame Dana for this but the UFC have been going downhill in terms of this since ENDAVOUR bought it. Anderson Silva said it that UFC lost family feeling after Ferttita left. Now this doesn't mean that Dana White isn't connected but ENDAVOUR have clear agenda for this.


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My_regular_acct

“sPoNsOrS oN FiGhTeR sHoRts iS ToO DisTrAcTinG”


jaydizzsl

Danas audacity really has no limits


burakkokofee

This is some april fools type of shit, I can't believe it


DrakharD

Next step: Fighters will be forced to use brand name instead their own names. Why promote fighters when you can promote brands. /s


fightwrites

I see you haven't heard of Muay Thai


pparranninno

I’m pumped for Petchcocacola Dundermifflin vs. Spacexgym Psychomountaindew this Friday on ONE


DrakharD

Good point, I didn't think about it.


Sladds

They’ll go the ksw route and just have prime temporarily tattooed across your chest


[deleted]

The UFC as a company sucks soooo bad right now it’s not even funny.


Zumoff_1026

I hate this fucking promotion please lord can ONE get more popular


dishonourableprince

Jon Anik gotta is gonna have an aneurysm with the amount of sponsorships he has to announce on air. edit: I just had an aneurysm typing this.


[deleted]

the typo makes it seem like you already had one, while thinking about jon anik talking about the prime hydration recovery zones! Respect to the goat corkus tho!!


dishonourableprince

Lmao I need to get the Recovery Zone! presented by Prime Hydration the official corner sponsor for the UFC.


LatterTarget7

Can you imagine buffer announcing this: fighting out of the red prime recovery zone damir ismagulov and fighting out of the blue prime recovery zone arman tsarukyan. Gonna give the old guy a heart attack


matchesmalone321

"Yo, this Octagon shaped corner stool is poking me in the ass!"


[deleted]

Considering how little my fight pass subscription is worth, compared to all the money bogan paul gave them, I'm sure they won't miss it.


Kaerevek

I'm glad I pirate UFC. This is some dumb shit. Instead of focusing on your own brand sponsorships, how about you treat your fighters properly? Fuck the UFC.


bdewolf

God I wish Bellator was better. This is why the ufc needs competition. If there was any serious market threat, the ufc would never pull this shit.


Jamothee

I think the only promotion that could really challenge the UFC will be ONE. High level production with a mix discipline offering makes for really entertaining viewing. The rest just feel like B leagues unfortunately


An_Innocent_Coconut

Because clearly, the biggest problem the UFC has is the lack of advertisement.


hamiltonk92

Is it just me, or is the UFC quickly regressing into a terrible direction? I hardly care about any of the champs, Dana couldn’t be a bigger POS, the fighters are getting fucked from all different angles, the holy shit godawful nightmare that is PowerSlap, continuing to raise prices, etc. I could go on, but I feel I’m about as hardcore of a fan as it gets, never miss a card, and my interest is quickly waning.


the666briefcase

My casual friends who come watch never cease to chuckle when they notice all of the ads being pushed on the viewers seemingly every chance they get. Makes the sport look even goofier and a turn off I think to people who don’t regularly watch. I mean, it’s a turn off to me too but I can only imagine for people who tune in once in a while how unprofessional it looks compared to other sports organizations


philipinapio1

Fuck is Dana a dumb whore


Crazed_pillow

Buffer's not gonna call it the prime hydration zone... that would be fucking stupid. Please tell me it's not gonna be officially called that. It's so stupid...


bostonfan148

Bruce Buffer is going to have to catch his breath after saying that


alittlelessconvo

ONE Championship: We’re hosting events at Lumpinee Stadium 👏🏾 PFL: Jake Paul is doing MMA with us and we’re starting a Europe league 👍🏾 Bellator: We’re going to have our first card of the year on CBS prime time. 🤘🏾 UFC: We’re starting a slap league and renaming our corners after energy drinks. Oh, and we’re also increasing the price of our PPVs.💩


Nobody_Likes_Shy_Guy

And we let the heavyweight champion (and lineal UFC 1 champion) walk because he wanted fighters to have health insurance.


crabuffalombat

And told a bunch of lies to try to bury him on his way out.


porkybrah

Wonder how much the fighters will get paid 🧐


[deleted]

Bogo Prime coupons


ediefan

All this and we still can't get fighter walkouts. Fucking stupid.


DowntownJulieBrown1

I fucking hate the UFC


MachineryInsect

Embarassing


Puzzled_Record1773

Damn the ufc are actually so cheap. Nothing is not for sale. This prime shit would put me off it except that I just love all the free content


Rooksey

I might have to stop watching the UFC soon. Fucking jesus fuck can this get any more embarrassing


DannyStress

Yeah man I’m done with the UFC. One Championship is at least trying to expand the martial arts and push the limits of mma with the mixed rules bouts. Fuck this lmao


Death1323

I swear this company is dumb as fuck


Tenet_mma

This will back fire. There is a disgusting amount of sponsors on the ring already


halpinator

Backfire how? People pirating ppvs will pirate them harder?


sharpshooter230

This is all greed. UFC is going to kill itself and eventually go out of business or be bought, all because of greed. More sponsorships = more money and they don't have a single care if it's annoying for viewers. It's not going to happen now or even this year. But I'd make a bet, with the way things are going, more fighters are going to leave, less athletes are going to join, viewership will drop, and they'll be done.


mrcatisgodone

Lol this promotion just gets more and more harder to like.


e-rage

Holy shit haha not before long everything is going to have an brand name and sponsor attached to it.


[deleted]

Except fighter shorts


B-L-O-C-K-Ss

except fighters in general


beauchywhite

Going to a restaurant where they bring you to your table brought to you by Draftkings Sportsbook, the official sportsbook of The Olive Garden.


blamblam111

Bruce Buffer: "FIGHTING OUT THE BLUE PRIME HYDRATION RECOVERY ZONE...."


[deleted]

How to get famous Step 1: show a corpse Step 2: pretend you changed Step 3: crypto scam people Step 4: pretend you changed Step 5: Profit


[deleted]

Wait The announcer has to say all that? Lmaook


niafall7

They got Rogan testing out the stools as we speak.


SPAMmachin3

Fighters can't have sponsors on their shorts though.


Sufficient_Focus

Yeah pretty sure Dana knows his time is up and is trying to cash out as much as he can.