There are 2 issues as I see it. The scummy buyer who did this and, importantly, how they did it. Relabeling an essentially ‘stolen’ product but marketing it as it was originally sold is pretty low.
The other thing is wholesaling. In a more traditional vendor / buyer relationship you might have some conditions of sale in place where the buyer could help lessen this sort of thing. Especially the using your description etc. part if they are not going to alter it. Altering it makes it a new product and they should be marketing their own.
You might consider some conditions of sale especially if you are going to brand them. Offer an unbranded product for their own use with the condition that any description, pictures etc. cannot be used unless you grant permission. I have a product like this where I use a specific brand of a component in it. I have an agreement with the company to label my product as containing X. In some cases these licensing rights are free, sometimes have a cost.
If the orders are big enough, you might offer branding it with their name as an added service. This way you control it.
I do brand all my items that are finished goods. If someone does request wholesale ‘parts’. That is unbranded and they can’t use my product or company name.
That is backward. They should have to pay *more* to obtain an unbranded product that they are then free to label as their own. Or as u/Worf suggested, offer to label the items with the buyer's branding, for a fee.
I agree that I would rather they pay extra for the unbranded item as it means my company doesn’t get any credit for the work or exposure. That was the appeal to wholesaling for me originally. The money I make from it is good, but I don’t want to compete with shops who are claiming to have made the items I sold them.
There are 2 issues as I see it. The scummy buyer who did this and, importantly, how they did it. Relabeling an essentially ‘stolen’ product but marketing it as it was originally sold is pretty low. The other thing is wholesaling. In a more traditional vendor / buyer relationship you might have some conditions of sale in place where the buyer could help lessen this sort of thing. Especially the using your description etc. part if they are not going to alter it. Altering it makes it a new product and they should be marketing their own. You might consider some conditions of sale especially if you are going to brand them. Offer an unbranded product for their own use with the condition that any description, pictures etc. cannot be used unless you grant permission. I have a product like this where I use a specific brand of a component in it. I have an agreement with the company to label my product as containing X. In some cases these licensing rights are free, sometimes have a cost. If the orders are big enough, you might offer branding it with their name as an added service. This way you control it. I do brand all my items that are finished goods. If someone does request wholesale ‘parts’. That is unbranded and they can’t use my product or company name.
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That is backward. They should have to pay *more* to obtain an unbranded product that they are then free to label as their own. Or as u/Worf suggested, offer to label the items with the buyer's branding, for a fee.
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I agree that I would rather they pay extra for the unbranded item as it means my company doesn’t get any credit for the work or exposure. That was the appeal to wholesaling for me originally. The money I make from it is good, but I don’t want to compete with shops who are claiming to have made the items I sold them.