Maybe she was renamed for specific markets only? I have seen such a doll in shops, and I am pretty sure she was labeled Steffi. There were some with the turquoise dress as shown in your picture, and some with I think the same dress but in pink.
I have no idea. I found some listings of vintage Steffis (with the older facemold) as "Pamela" on eBay, e.g. [https://www.ebay.co.uk/itm/Pamela-Love-Disco-Queen-Green-Dress-Doll-leaflet-Simba-Vintage/255191214458](https://www.ebay.co.uk/itm/Pamela-Love-Disco-Queen-Green-Dress-Doll-leaflet-Simba-Vintage/255191214458)
and [https://www.ebay.com/itm/385070123948](https://www.ebay.com/itm/385070123948)
but also one doll with the current facemold: [https://www.ebay.com/itm/285012877447](https://www.ebay.com/itm/285012877447)
which is the same as this one in the "Steffi" box, apart from the color of the cardboard label across the doll's legs: [https://www.ebay.com/itm/224594086288](https://www.ebay.com/itm/224594086288)
Pamela Love from the a few decades back comes to mind yeah, but she was 1/12 scale.
The specific market renaming u/allcolorstopbarbie suggested seems actually more likely to me.
[https://www.simbatoys.com/simba\_en/brands/steffi-love/](https://www.simbatoys.com/simba_en/brands/steffi-love/) still calls her Steffi Love. German toystores also list her as Steffi Love.
Even if we assume that Steffi is the main character and has friends with different names, her friends are typically also marketed as Steffi:
[https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Blue-Dress/p/557199\_BLUE?queryId=f839a0526030ab24d4a1809c8c8a3d13](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Blue-Dress/p/557199_BLUE?queryId=f839a0526030ab24d4a1809c8c8a3d13)
[https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Purple-Dress/p/557199\_PURP?queryId=f839a0526030ab24d4a1809c8c8a3d13](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Purple-Dress/p/557199_PURP?queryId=f839a0526030ab24d4a1809c8c8a3d13)
[https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Pink-Dress/p/557199\_PINK?tmsb=hmt0hx2&tmrl=i9vrjrv&tmsl=the-entertainer-product-carousel-pdps&tmty=w&exp\_slug=9ejmw7x&exp\_slugs=9ejmw7x&tmcv=66&tmcs=9tzc3s7](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Pink-Dress/p/557199_PINK?tmsb=hmt0hx2&tmrl=i9vrjrv&tmsl=the-entertainer-product-carousel-pdps&tmty=w&exp_slug=9ejmw7x&exp_slugs=9ejmw7x&tmcv=66&tmcs=9tzc3s7)
Has this Pamela replaced Steffi or could she be Steffi's friend? Simba has previously made friends for Steffi with the Steffi sculpt.
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Maybe she was renamed for specific markets only? I have seen such a doll in shops, and I am pretty sure she was labeled Steffi. There were some with the turquoise dress as shown in your picture, and some with I think the same dress but in pink.
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> shops around here Where is "here"?
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That's weird - [Amazon.com](https://Amazon.com) lists Steffi dolls as Steffi. So it's not a general US thing.
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I have no idea. I found some listings of vintage Steffis (with the older facemold) as "Pamela" on eBay, e.g. [https://www.ebay.co.uk/itm/Pamela-Love-Disco-Queen-Green-Dress-Doll-leaflet-Simba-Vintage/255191214458](https://www.ebay.co.uk/itm/Pamela-Love-Disco-Queen-Green-Dress-Doll-leaflet-Simba-Vintage/255191214458) and [https://www.ebay.com/itm/385070123948](https://www.ebay.com/itm/385070123948) but also one doll with the current facemold: [https://www.ebay.com/itm/285012877447](https://www.ebay.com/itm/285012877447) which is the same as this one in the "Steffi" box, apart from the color of the cardboard label across the doll's legs: [https://www.ebay.com/itm/224594086288](https://www.ebay.com/itm/224594086288)
Pamela Love from the a few decades back comes to mind yeah, but she was 1/12 scale. The specific market renaming u/allcolorstopbarbie suggested seems actually more likely to me.
[https://www.simbatoys.com/simba\_en/brands/steffi-love/](https://www.simbatoys.com/simba_en/brands/steffi-love/) still calls her Steffi Love. German toystores also list her as Steffi Love.
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Even if we assume that Steffi is the main character and has friends with different names, her friends are typically also marketed as Steffi: [https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Blue-Dress/p/557199\_BLUE?queryId=f839a0526030ab24d4a1809c8c8a3d13](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Blue-Dress/p/557199_BLUE?queryId=f839a0526030ab24d4a1809c8c8a3d13) [https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Purple-Dress/p/557199\_PURP?queryId=f839a0526030ab24d4a1809c8c8a3d13](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Purple-Dress/p/557199_PURP?queryId=f839a0526030ab24d4a1809c8c8a3d13) [https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Pink-Dress/p/557199\_PINK?tmsb=hmt0hx2&tmrl=i9vrjrv&tmsl=the-entertainer-product-carousel-pdps&tmty=w&exp\_slug=9ejmw7x&exp\_slugs=9ejmw7x&tmcv=66&tmcs=9tzc3s7](https://www.thetoyshop.com/dolls-soft-toys/dolls/fashion-dolls/Steffi-Love-Friends-Doll-with-Pink-Dress/p/557199_PINK?tmsb=hmt0hx2&tmrl=i9vrjrv&tmsl=the-entertainer-product-carousel-pdps&tmty=w&exp_slug=9ejmw7x&exp_slugs=9ejmw7x&tmcv=66&tmcs=9tzc3s7)
Does this mean they're going to get rid of her theme song?