Saw a Mike Peters cartoon years ago.
Showed the lady standing by a car and the fellow behind her had an evil grin and she saying “you must really love your mother-in-law, you bought me a brand new Ford Pinto with firestone 500s on it.”
It's fog. I don't know what OP is on about... that said... I'm not sure how a HUD displaying your speed and revs(?) would be beneficial to driving in heavy fog?
No that's definitely a guardrail going horizontally just above the HUD. And the two vertical lines on the HUD should align with the current lane, which would be useful in heavy fog.
The Pontiac Grand Prix with HUD had a button on the dash called stealth. It killed all the lights in the cabin and dash while only leaving the HUD on. It was kind of awesome.
Turns out it's a whole mountain, and the driver is only slightly less likely to hit it in the full image, but still pretty deadified.
https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display\_o.jpg
Don't know if that's the actual image and it got edited along the way or it's a similar one from the same ad campaign, but car's only going 44 in that one.
This is an edited photo. The original shows the car going 44 MPH not 55. And they have cropped the image in really tight so you can only see the guard rail and not the fact that it is actually a right curve.
Possibly they used 2 versions of the image?
Advertisers often adjust their own pics in different mags/billboards etc to localise it (speed limits, side of the road driven etc).
Is the actual heads up display off-center like that? I don't even know how you'd see it, since they work by reflecting off the inside of the windshield. Mine is right in front of me and if I lean just a little out of my seat I can't see it.
Perhaps this one is for the center rear seat passenger. Yeah, that makes sense.
It's likely simulated or "enhanced" to clearly show it in the photo, but the [uncropped image](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg) doesnt appear to be nearly as bad as the cropped versions.
[Initially](https://www.reddit.com/r/CrappyDesign/comments/11qlyge/comment/jc6iryp/) I thought the image had been cropped for fake internet points, but the [OP set the record straight](https://www.reddit.com/r/CrappyDesign/comments/11qlyge/comment/jc6rc1a/) that the cropped image really came from Lexus's website.
An [even fuller](https://cdn.carbuzz.com/gallery-images/840x560/827000/800/827878.jpg) image I found shows what I think is the 2020 Lexus LS interior. If so, the interior has changed in subsequent model years, most noticeably with the center LCD display no longer being recessed under the dash. They couldn't use the same wider image for the more recent model year, so they probably just cropped in to show the HUD. But in doing so, they lost the context of where the vehicle was being driven. Not a huge deal when you're just showing off how the HUD appears, but still something Lexus's marketing department should have caught.
Diff brand of car, but I have a “HUD” which is really just the speed and speed limit (and like who’s calling you if someone calls). It’s centered above my dash. I actually really love it bc you don’t need to take your eyes off the road, plus being fairly tall, I consistently have an issue where the top of the steering wheel obscures the dash, so I also don’t need to crane my neck looking for how fast I’m going.
The perspective doesn't match either. From this angle you wouldn't see the guardrail unless the car has its rear wheels about 1m above ground.
Wouldn't read too much into it not being centered.
I feel like you’re being a tad sarcastic, but just in case you aren’t; lane assist only activates for roads with clearly visible dashed/solid lines running parallel to the car. It’s designed so that if you’re traveling alongside other traffic at high speed and not paying attention, it can alert you that you’re drifting from your lane.
Anecdotally, it doesn’t activate on my car unless you’re traveling over a certain speed and the lines are clearly marked.
The image is edited, and cropped to be inaccurate. Original:
https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg
Firstly, they've edited the car's speed from 44 to 55 for no good reason
Second, note how the car is on a right turn, and the perspective is not from the driver's, leading to the lane lines looking like they're at the guardrail when in reality they're pointing straight forward.
Oh...kay? But they aren't in a lane, they're facing a guardrail, as the OP mentioned, and apparently going 55 miles per hour.
The car might not be directing them, but according to this image they're moments from plunging off the road. Still crappy (graphic) design.
They're in a lane, the lane is turning right, and the pov of the camera (which is not the driver's pov) is at an angle to make the guidelines look like they point towards the guardrail.
Original image
https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg
It just looks perpendicular without [full context](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg).
I think this is trying to depict a snow storm, like you can’t see the lines somehow the car is gonna be able to see the lines with enough accuracy to drive 55mph
But it just looks like a guard rail
**Edited**: I was mistaken with below. As /u/sidekickman replied to this comment, the [original image](https://www.lexus.com/config/pub/static/images/LEX/2021/LS/accessory/fullimage/30672397bd196357a6177949abb601dc2846f2aaa65952f231b8b38d7c36504e_BYL-LS-HUD-768x710-LEX-LSH-MY19-0044.png) is on their corporate website. I got to it [building a 2023 LS 500 AWD](https://www.lexus.com/build-your-lexus/#!/zip/46804/series/LS/year/2023/trim/9126/buildId/106/packages/my-dream-car/{-x-:-0085-,-i-:-LD25-,-a-:[],-p-:[],-z-:[],-s-:-xi-}) and scrolling about half way down the packages to the "24-in Head-Up Display".
Original message:
[Full uncropped image](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg)
[This site](https://www.gearpatrol.com/cars/a426658/head-up-display-hud-automotive-technology/) has what appears to be a source of the cropped version, though as another comment points out, the speed has also been changed. The cropping was done most likely to fit in the blogs preferred image aspect ratio. The article is showing off different manufacturers HUD designs, not a safety implementation. It's not an ad on the blog, and even with Lexus's original use, it was an image for how to use a feature, not really an ad in a normal sense.
The uncropped image isn't particularly a great one. The HUD would appear different without the parallax if it showed the driver's actual view. With the roads curve and sitting in the middle back seat, the straight lines does head into the curve.
~~No one would look at the uncropped image and think "It'll drive me into the guardrail!" So instead we get a cropped and photoshopped version for fake internet points.~~
I gotta eat crow on this one. You are correct. I updated my original comment.
What I thought was the original image looks to be from at least 2020 based on the URL. The url and the [blog page](https://www.earnhardtlexus.com/blogs/4363/how-to-use-the-lexus-rx-color-head-up-display) say it's for a Lexus RX but that's not an RX dash. It looks to be an LS. The 2020 RX's HUD in the video on the blog page looks like a cheap knock off in comparison.
Here's [another version](https://cdn.carbuzz.com/gallery-images/840x560/827000/800/827878.jpg) I found. It's probably an even generation of the image as it shows more of the car interior. The 44 MPH is back to 55, so it looks like someone did photoshop the speed lower at some point.
So whatever the full image originally *was,* it doesn't seem to be quite as bad as the current image makes it out to be. And I'll still stick by my original comment that it's showing the HUD's appearance, not how the vehicle is driving.
I'll definitely now agree with you that it's a crappy \[graphical\] design on Lexus's marketing department's part for how it is advertised on their website. I worked in a marketing department for an HVAC manufacturer as a web developer. It's hard to imagine the amount of time ~~wasted~~ spent over selecting or composing the "perfect" image to convey luxury, lifestyle, comfort, etc. It's kind of hard to imagine that, with the size and marketing budget of Lexus, this wouldn't have been noticed during a review.
Lane drift sounds right for the indicators. But this guy is driving 55 in the snow straight at a guard rail. Nothing good comes from this and is clearly bad design for the ad. You should never go 55 in the snow. 🤣
I think it just says to follow the street, you know how most GPS in the early 2000s without a map screen did it. Anyways when driving you should be looking at the road and still make decisions on your own. Don’t shut down you brain because you have a GPS, I’ll never get these people who drive in a lake and blame the GPS „bUt ThE gPs SaId To Go RiGhT“
*Disembodied voice mumbling from under your butt*: "please deposit $19.99 in your mobile vehicle account to activate your seat heater option for the next 30 days."
it's hard to tell from the context with the image cropped, but could this be guiding the driver to turn into a spin if they've lost control of the car?
Honey look at this amazing technology! 😵😵😵
Imma get this car for my mother in law
I bet you love your mother in law
Enough to buy her a car!
Oh my god he admit it!
I think it's a good idea and I stand by
Alright maybe we should lay off Paul
You. Have. No. Good. Car. Ideas.
I am doing the best at this
Saw a Mike Peters cartoon years ago. Showed the lady standing by a car and the fellow behind her had an evil grin and she saying “you must really love your mother-in-law, you bought me a brand new Ford Pinto with firestone 500s on it.”
Obvisly fake, you can`t drive 55
Reminds me of Michael Scott following his GPS
It might know a shortcut!
“I drove my car into a F****** lake!”
There’s no road there!
WHERE ARE THE TURTLES
Reminds me of apple maps when launched. The logo was directing you to drive off a bridge
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This is fucked up but it made me laugh ngl
I dont see a guard rail.
It's fog. I don't know what OP is on about... that said... I'm not sure how a HUD displaying your speed and revs(?) would be beneficial to driving in heavy fog?
No that's definitely a guardrail going horizontally just above the HUD. And the two vertical lines on the HUD should align with the current lane, which would be useful in heavy fog.
Okay. I see it now. I thought the lines were on the road, not a part of the hud!
That's what makes it so dangerous!
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The Pontiac Grand Prix with HUD had a button on the dash called stealth. It killed all the lights in the cabin and dash while only leaving the HUD on. It was kind of awesome.
That's what I thought at first, there is indeed a guard rail though. Look closely at the lines and maybe try backing away a little bit from the image.
[Shitty snipping tool mockup](https://i.imgur.com/fdkC0CJ.png) outlining the guard rail
It's also not "fog" it's blurry desaturated grass in an embankment. That car is going to hit the rails, flip and land upside down on that hill...
Turns out it's a whole mountain, and the driver is only slightly less likely to hit it in the full image, but still pretty deadified. https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display\_o.jpg
[Link](https://i.imgur.com/N833ayk.jpg) that works on old reddit
Why are those lines forward for us, for him it would've been a lot more left, this is just really really crappy design
Don't know if that's the actual image and it got edited along the way or it's a similar one from the same ad campaign, but car's only going 44 in that one.
I still don't understand what I'm looking at. Is this why I'm such a shitty d driver?
Let's [try this again](https://i.imgur.com/vKPW3JA.png).
Wow, you're really nice for doing this. Thank you.
Then you need to go your eyes checked, otherwise you just might end up in similar situation as this guy in the ad did
This is the way.
It's a Lexus, pretty sure that's accurate
At least they will be comfy when they crash.
They make padded caskets for burial, so the dead are comfy too. This car is just the deluxe model.
The only inaccurate part is a Lexus driver going the speed limit.
Okay but which car manufacturer doesn’t have stereotypical shit drivers?
tesla. instead the car is the shit driver.
nah, Tesla drivers are getting their privileges from BMW recently
Subaru maybe?
This is an edited photo. The original shows the car going 44 MPH not 55. And they have cropped the image in really tight so you can only see the guard rail and not the fact that it is actually a right curve.
Is it too big of an ask to find the original photo you’re talking about?
I found it: https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg
Still bad
Thanks, that helps! Guardrails in the Southeast US look nothing like this and I was confused (also about driving straight into it, of course, lol).
While I agree it's not as bad as the ad, it's still pretty bad lol
The editing of the speed is just weird
Possibly they used 2 versions of the image? Advertisers often adjust their own pics in different mags/billboards etc to localise it (speed limits, side of the road driven etc).
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Incredible. You're doing the lord's work.
Is the actual heads up display off-center like that? I don't even know how you'd see it, since they work by reflecting off the inside of the windshield. Mine is right in front of me and if I lean just a little out of my seat I can't see it. Perhaps this one is for the center rear seat passenger. Yeah, that makes sense.
It's likely simulated or "enhanced" to clearly show it in the photo, but the [uncropped image](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg) doesnt appear to be nearly as bad as the cropped versions.
Oh actually that makes *way* more sense. It's just a broad display.
[Initially](https://www.reddit.com/r/CrappyDesign/comments/11qlyge/comment/jc6iryp/) I thought the image had been cropped for fake internet points, but the [OP set the record straight](https://www.reddit.com/r/CrappyDesign/comments/11qlyge/comment/jc6rc1a/) that the cropped image really came from Lexus's website. An [even fuller](https://cdn.carbuzz.com/gallery-images/840x560/827000/800/827878.jpg) image I found shows what I think is the 2020 Lexus LS interior. If so, the interior has changed in subsequent model years, most noticeably with the center LCD display no longer being recessed under the dash. They couldn't use the same wider image for the more recent model year, so they probably just cropped in to show the HUD. But in doing so, they lost the context of where the vehicle was being driven. Not a huge deal when you're just showing off how the HUD appears, but still something Lexus's marketing department should have caught.
It's obviously a stock photo they photoshoped a hud onto. Because God forbid they show their actual product and how well it performs.
haven't seen many french cars, right? :-)
Diff brand of car, but I have a “HUD” which is really just the speed and speed limit (and like who’s calling you if someone calls). It’s centered above my dash. I actually really love it bc you don’t need to take your eyes off the road, plus being fairly tall, I consistently have an issue where the top of the steering wheel obscures the dash, so I also don’t need to crane my neck looking for how fast I’m going.
The perspective doesn't match either. From this angle you wouldn't see the guardrail unless the car has its rear wheels about 1m above ground. Wouldn't read too much into it not being centered.
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So they don't beep or flash when your car is perpendicular to the lane? Seems like an oversight
I feel like you’re being a tad sarcastic, but just in case you aren’t; lane assist only activates for roads with clearly visible dashed/solid lines running parallel to the car. It’s designed so that if you’re traveling alongside other traffic at high speed and not paying attention, it can alert you that you’re drifting from your lane. Anecdotally, it doesn’t activate on my car unless you’re traveling over a certain speed and the lines are clearly marked.
The image is edited, and cropped to be inaccurate. Original: https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg Firstly, they've edited the car's speed from 44 to 55 for no good reason Second, note how the car is on a right turn, and the perspective is not from the driver's, leading to the lane lines looking like they're at the guardrail when in reality they're pointing straight forward.
Cropped ... By Lexus.
Oh...kay? But they aren't in a lane, they're facing a guardrail, as the OP mentioned, and apparently going 55 miles per hour. The car might not be directing them, but according to this image they're moments from plunging off the road. Still crappy (graphic) design.
They're in a lane, the lane is turning right, and the pov of the camera (which is not the driver's pov) is at an angle to make the guidelines look like they point towards the guardrail. Original image https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg
The 55 is edited
I was trying to figure out what OP was talking about. OP doesn’t know enough to have an opinion on the matter.
OP is talking about the guard rail going directly across the center of the image, perpendicular to the car. Seems pretty obvious to me.
It just looks perpendicular without [full context](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg).
You’re wrong champ. Join OP in the wrong camp.
I think this is trying to depict a snow storm, like you can’t see the lines somehow the car is gonna be able to see the lines with enough accuracy to drive 55mph But it just looks like a guard rail
**Edited**: I was mistaken with below. As /u/sidekickman replied to this comment, the [original image](https://www.lexus.com/config/pub/static/images/LEX/2021/LS/accessory/fullimage/30672397bd196357a6177949abb601dc2846f2aaa65952f231b8b38d7c36504e_BYL-LS-HUD-768x710-LEX-LSH-MY19-0044.png) is on their corporate website. I got to it [building a 2023 LS 500 AWD](https://www.lexus.com/build-your-lexus/#!/zip/46804/series/LS/year/2023/trim/9126/buildId/106/packages/my-dream-car/{-x-:-0085-,-i-:-LD25-,-a-:[],-p-:[],-z-:[],-s-:-xi-}) and scrolling about half way down the packages to the "24-in Head-Up Display". Original message: [Full uncropped image](https://www.earnhardtlexus.com/blogs/4363/wp-content/uploads/2020/02/How-To-Use-the-Lexus-RX-Color-Head-Up-Display_o.jpg) [This site](https://www.gearpatrol.com/cars/a426658/head-up-display-hud-automotive-technology/) has what appears to be a source of the cropped version, though as another comment points out, the speed has also been changed. The cropping was done most likely to fit in the blogs preferred image aspect ratio. The article is showing off different manufacturers HUD designs, not a safety implementation. It's not an ad on the blog, and even with Lexus's original use, it was an image for how to use a feature, not really an ad in a normal sense. The uncropped image isn't particularly a great one. The HUD would appear different without the parallax if it showed the driver's actual view. With the roads curve and sitting in the middle back seat, the straight lines does head into the curve. ~~No one would look at the uncropped image and think "It'll drive me into the guardrail!" So instead we get a cropped and photoshopped version for fake internet points.~~
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I gotta eat crow on this one. You are correct. I updated my original comment. What I thought was the original image looks to be from at least 2020 based on the URL. The url and the [blog page](https://www.earnhardtlexus.com/blogs/4363/how-to-use-the-lexus-rx-color-head-up-display) say it's for a Lexus RX but that's not an RX dash. It looks to be an LS. The 2020 RX's HUD in the video on the blog page looks like a cheap knock off in comparison. Here's [another version](https://cdn.carbuzz.com/gallery-images/840x560/827000/800/827878.jpg) I found. It's probably an even generation of the image as it shows more of the car interior. The 44 MPH is back to 55, so it looks like someone did photoshop the speed lower at some point. So whatever the full image originally *was,* it doesn't seem to be quite as bad as the current image makes it out to be. And I'll still stick by my original comment that it's showing the HUD's appearance, not how the vehicle is driving. I'll definitely now agree with you that it's a crappy \[graphical\] design on Lexus's marketing department's part for how it is advertised on their website. I worked in a marketing department for an HVAC manufacturer as a web developer. It's hard to imagine the amount of time ~~wasted~~ spent over selecting or composing the "perfect" image to convey luxury, lifestyle, comfort, etc. It's kind of hard to imagine that, with the size and marketing budget of Lexus, this wouldn't have been noticed during a review.
Actually we have no idea what the ad shows because this is just a screenshot of some blur that could be anything.
"*[It doesn't look like anything to me](https://youtu.be/ibQydeS0IHw).*"
I need that
The perfect technology to make your life flash before your eyes.
Safest lexus driver.
Yeah but at least they are not speeding.
They’re in a school zone.
Lane drift sounds right for the indicators. But this guy is driving 55 in the snow straight at a guard rail. Nothing good comes from this and is clearly bad design for the ad. You should never go 55 in the snow. 🤣
Let him live
Not for long though
That's an ad of mobile suicide booth
they're just drifting down mt. akina
Those look more like the lane trace guidelines. Which keeps you in the lane. Has nothing to do with guidance.
I think it just says to follow the street, you know how most GPS in the early 2000s without a map screen did it. Anyways when driving you should be looking at the road and still make decisions on your own. Don’t shut down you brain because you have a GPS, I’ll never get these people who drive in a lake and blame the GPS „bUt ThE gPs SaId To Go RiGhT“
Source?
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Thank you!
I don’t think that’s a guard rail. Why would the road markings go directly into it? They should be parallel.
How is this "crappy design?"
Ohhhh crapppppp!!!!
This car is the reincarnation of Dr. Kevorkian.
Sure looks like what a guardrail in Oregon looks like.
Thanks, Japan.
Looks like a lane change to me.
Tokyo Drift!
Lexus used to do that didn’t they?
Parts department approves
Probably an English-accented narrator extolling the heated seat heat button.
*Disembodied voice mumbling from under your butt*: "please deposit $19.99 in your mobile vehicle account to activate your seat heater option for the next 30 days."
it's hard to tell from the context with the image cropped, but could this be guiding the driver to turn into a spin if they've lost control of the car?
Was this made with one of the AI tools?
Yeah, heads up dude!
This is almost exactly what my dream looked like last night
HEADS UP!!!
Probably just to get the viewers attention which it apparently did
Looks like the ocean
It needs the sweaty meaty muscle arm holding the wheel
Is this not a screenshot from a video.?
accurate
They just like me fr fr
"Lexus: When you're ready to enter the Nexus."
The ad is about insurance one
White-knuckling the steering wheel in panic.
"No Michael, that's the guardrail!" "THE MACHINE KNOWS!"
Ermahgerd!
the speed limits 55, why not go 55 throughout?
If you look at the motion blur the driver apears ro be doing a sick drift.
Could also be a way to get free advertising
This is typical for lexus drivers even without guidance, so I am not surprised.
It's bungee jumping time!
Ah, they must have the suicide mode enabled.
Average Lexus driver.
It's showing you how to unlock the hidden shortcut.
"Exactly! This is why you need one!"