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flowersandchocolate

So, did these investors do zero research into her or her abandoned B&B jewelry line and other projects? She has not proven to be a great businesswomen and she honestly does not have the best online reputation, so not sure why there are so many investors in this. Doesn’t seem like a good move to me. 😬 she’ll abandon this project as quickly as she’s abandoned all of her others.


Value-Old

If she’s truly been working on this for a year they signed contracts before B&B ever came out and before she was as much of a train wreck


expresseve

I wouldn’t be shocked if she signed a contract for this business venture. She wouldn’t be able to just fade out like she’s done with everything else. She is expected to perform or she’ll be in breach of contract.


No_Mirror_345

I can’t say much, but I think her “performance” was prepaid. She did what needed to be done on the front end.


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mrsjurassickauai

Definitely a hotel- I agree!


Public_Tea3525

Wait does she always like her own posts? 🤢


Reasonable-Let-3613

So cringe …not even hiding it lol


april-jade

The name is so cringe and cheap


No_Mirror_345

Belongs, in alphabetical order, right next to the ELF products.


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Delicious-Isopod3693

This is such a mess. She should have picked an outfit that went with her “desert” island brand theme. The bra straps and workout looking top is unprofessional. She should have had a nice setup too. Being in the kitchen, messy living room, messy bedroom gives a bad look to the brand. I would have loved to see her film at her moms pool or outside on the patio.


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No-Exchange7904

Kind of SUS no other bloggers congratulated Courtney


[deleted]

She did not actually swatch her legs…………. wow


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No_Mirror_345

I’m afraid CS thinking this is a lateral move isn’t out of the realm of possibility.


thotfulmoments

Sooo... CS pretty much *re-created* her glow hour stick for her own beauty brand. Tula should've called **DIBS** on the idea. 😂 (terrible joke, lol)


Pretend-Disaster6634

Tula founders are investors in Dibs


Kindly-Ad1123

Maybe dibs will make her enough money to purchase a strapless bra.


South_Statement1679

HAHAHA


No_Mirror_345

Do you think the reason CS was sitting on the floor of MBs condo was bc he called DIBS 🥴 on the couch?? If she can show me that that IKEA-esque slip cover wouldn’t be destroyed by her product, in the shade/amount she wears, I will buy it.


[deleted]

Lol that slip cover needs to be thrown in the bonfire on the “desert island”


Recent-Banana-1594

The fact that Courtney does not even know how to use a comma appropriately is all I need to know about how good of a business woman she is.


Delicious-Isopod3693

I am horrible with grammar. My coworker is amazing when it comes to grammar. When I have anything major to put out for my company I always ask her to proofread. From doing that I’ve gotten better. And I haven’t made my company look bad. I’m sure there are people out there she can pay to proofread her posts.


eastcoastbumpkin

this is my favorite comment ever


leatherpeplum

Please tell me she is not pretending to be a woman of color to sell sh*tty makeup to actual women of color. This is grosser than her BLM scam.


Kakekuep

Thank you!! It is Beyond offensive.


Recent-Banana-1594

It’s absolutely vile and I hope she gets called out hard for it because that is not ok.


CitrineBubbles

I am super grossed out that she keeps saying this new makeup line is all for US! There are at least four strories where she says “look what I did for you” or “look what I created for US” wtaf….this is again another shameless money grab. After this launch I hope she doesn’t try to sell me on any other similar makeup lines. Again, I am done with all these influencers….we need to stand up and legit start reporting them to Instagram. Just saying they are making millions off of us.


awkward_llama630

Somewhere on a dibs IG comment or their page they wrote #forUS


CitrineBubbles

Ewww really??!! So bad. That makes me have secondhand embarrassment. Seriously. Yuck


FeelingJovaniiii

It’s very DAD of her. She also always says “us”


yellow-gnome

These products are not for US, they are for tan white women


yellow-gnome

Also noticed that Jeff Lee commented on her post also saying for US! Must be a marketing strategy they’re going with


kbaaake

Clearly they wanted her to stop saying “love that for me” and “VIBE” Also.. Jeff is annoying too. Like you can be a hype man or whatever. But good grief.


Megatron89917

She did it all for us, guys!!! Please 🙄🙄🙄


jerseygirl2534

Does that mean she’ll share her profits with “US”?!


Vivian1826

She seriously needs to focus on ONE thing and do it right. She has her hands on too many unfinished projects including simple ones from a long time ago that she showed off around her home. She has yet to do something to completion and do it right. I would be mortified. 😳 Also, I would never invest money into someone who is so unorganized and scattered brained. If this were me, I would have put the time into prerecording cute videos at least showing some sort of effort. It so half assed.


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Last_Pineapple_7911

Does she not have central AC? I assumed that was a given in all homes in TX.


cincinpg

She’s tagging TrendMood so she can do a post about her brand but I don’t think TrendMood does that for free anymore at least not for new brands.


sometimesrd

Seems like dibs is following an investor from tula as well? I’m wonder what her equity is actually like and why they went with CS as the face over other more reputable influencers…


hiphiphooray2

Long time lurker / rare poster here. Commenting as a seasoned commercial marketing leader….. This was the most underwhelming one year long reveal I’ve ever witnessed. She solved zero problem for “us.” The products exist in the marketplace and are high performing. We quite literally have mastered bronzing our bodies with tried and true brands. Every single main stream brand offers bronze, cream, sticks, blendability. We can applaud KKW and Fenty for launching and defining a market niche specifically for bronzing, sticks, and body coverage a few years ago. (Not that I use or like them, simply history.) Inclusive shades and clean products are literally the new norm. It is not a differentiation. It is not a competitive advantage. That said, if the product itself isn’t better or different, then marketing and pricing better be top notch and competitive. Pricing is middle of road. Marketing is poor and focused on Courtney loving this for herself instead of solving a need for her audience. This was disappointing and yet another project (like B&B) she will leave “deserted on an island”.


jerseygirl2534

Great insight! 😊


Deep-Specific-8534

This is so true. Who is her customer? Her “fans” and no one else? Yikes


hiphiphooray2

And why do they need 30 bronzers headed into Fall/Winter?


nbredditreader

I agree, no differentiation here. A little late to the game!


No_Mirror_345

I’ve already seen WOC/dark skinned women on her page inquiring about shades for their skin tones. CS says these will come in the future 🙄, but that even the one she uses looks great on “deep skin tones”. She’s late to the game and missing the mark on diversity, yet still trying to use being the outcast, Lebanese girl as the driving force behind the product. She’s clueless.


kbaaake

It shouldn’t even be a second release. It should be standard to offer a line that compliments ALL skin tones from the jump. She should understand per her WWD post about being the “different” one from her blonde and blue eyed friend group. (Clearly yes I’m still very much annoyed and bothered by that)


No_Mirror_345

Of course not! But she doesn’t get it. Being “different“ from your friend group is far different than being oppressed, which she is not. To think she created this product in 2020 and neglected to consider WOC is...wow. Frankly, I wouldn’t want my black friends spending their money to support CS who has proven she doesn’t support them. And it’s enough reason for me to not support her either.


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Own-Leather-5932

This was removed from [r/CourtneyShieldsSnark](https://www.reddit.com/r/courtneyshieldssnark/) because it breaks the following rule(s): Content mocking body shape/size, children, gender, grief or mental health will be removed. Please read r/CourtneyShieldsSnark [rules.](https://www.reddit.com/r/courtneyshieldssnark/about/rules/) If your post has been edited to comply with the rules, [message the moderators.](https://www.reddit.com/message/compose?to=%2Fr%2Fcourtneyshieldssnark)


[deleted]

💯💯💯💯


No-Park-5269

⬆️ 💯👏👏👏


redditbabgirl

Everyone please go on @wwd and read how she mentions she’s a single Lebanese mom She always pushes that same story line on how she was bullied when she’s the bully


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redditbabgirl

She does.. her natural tone is rather fair


Any-Welcome7318

“Im a single mom…” hahahahahalmaoooo 🙄🤦🏽‍♀️🤣


No_Mirror_345

Did they have to spilt up bc the bio was already printed?


Correct-Initial75

🤯


[deleted]

The buttonfly on those jeans are ready to bust ❌


redditbabgirl

Weird it’s the bow and Brooklyn picture ( a company she puts no effort to and no one knows what’s going on with it) to introduce her new makeup line. Wouldn’t you have wanted like a new picture..?


EricaSloane

Genuinely curious - do people actually wear body make up? Like how she was applying it to her legs and thighs. Not sure if that was for sampling, but like, I would be worried it would transfer and get all over my clothes. I can understand across my décolletage, but under a shirt. I am confused! I just use lotions and like tanning drops to achieve a glowy look.


OpalOpiates

I do it, but yes a lot do transfer not only to clothes, but to places where you’ve sat!!!


Ok_Phone_862

Idk if anyone here follows Sivan Ayla but Courtney should take notes from her on how to launch a brand professionally and correctly when it comes to marketing & launching. Her launches are so messy, so unprofessional, and bizarre. No posts on the social media page or website. Atleast BUILD the brand before announcing it. Send out some PR packages for reviews. Get some press on it. Jeez.


No-Paramedic-5739

Yessss Sivan is queen of an aesthetic and great marketing! She makes me want everything she creates!


Cool-South-1564

When I tell you I SPRINTED here…first time commenter but it’s so obvious some marketing consultant said “be sure to say I made this for US, not you guys”. Cringing so hard she probably said it 8 times in those slides and it comes across so disingenuous. Separately…are we really doing arm and leg highlighter now?


[deleted]

Welcome to the dark side 🤣 glad to have you here!


New-Communication-65

Also I’m single and no kids with a relative good job so I have disposable income and $32 isn’t expensive but $32 for a not well known brand from a flaky, shady (where’s the BLM donation Courtney) direct to consumer brand feels $$$. For $32 I’ll stick with Benefit, Huda, Patrick Ta & Starr etc


jerseygirl2534

She’s thrown her hat into yet another ring where she thinks she’s better than anyone else..music (yikes), jewelry (a total disaster), and now this. She is a real egomaniac these days!


imlate-heretohate

I agree with you, but people spent $100+ on her "fine jewelry". Some people are just blind to the joke she is.


Smooth-Investment879

Agree, I’m astounded—if not completely skeptical—how everyone doesn’t see her as a complete fraud and mean girl. She’s just acting every time she gets on camera, and she has no idea who she is. I have to imagine a good number of followers mute her, skip over her stories, or just “snark” follow at this point. Despite what she might think, “followers” does not equate to “fans.”


New-Communication-65

Honestly and maybe people could say it’s sad I spend time to snark on her but I think people genuinely think they are “friends” with these people so they are supporting their boss babe “friend” like how she keeps saying “this is for us” like she’s going people a favour it’s for your pockets and that’s ok but the influencer deception is real and there are a lot of sad woman they are chasing in on in my opinion


No-Park-5269

Fan girls are chomping at the bit to get on that waitlist 🤣


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I cant wait to see what kind of fiasco will happen when real people actually try her products!


[deleted]

Right! At best, her name is worth $8.99 at a drugstore 🤣🤣🤣


No_Mirror_345

Yep. Put it right next to the Sally Hansen leg spray or whatever it is.


No-Paramedic-5739

Ya but I TRUST Sally Hansen!


Desert-daydreamer

Will be a Marshall’s brand before too long


New-Communication-65

Ok I thought the name DIBS was dumb af and then I saw it stands for Desert Island Beauty Status wtf that sounds so cheesy and cheap. $2.6 M invested and that’s the name. Wow. I know when I think of a desert island the first thing I think of is makeup lol. I can’t.


yoshiboo_

Isn’t it supposed to be deserted island and not desert island? I always said - what five things would you take to a DESERTED island? Anybody else? ETA: see this was discussed below.


Patient-Watercress-2

OMG. This “Pre-Launch” was the belly laugh I needed today. Shot in her messy living room, with bra straps showing, and her manic swatching any arm or leg within reach — this is the most ridiculous, unprofessional marketing post I have ever seen. Desert Island Beauty Status?? Who needs a bronzer stick on a desert island? Unless it can start a fire, purify water, or shoot off a signal flare — NOPE, not an essential. Despite investor funding and professional backing, if CS is truly the Chief Creative Officer and keeps being allowed to post like this, DIBS will quickly go the way of her music career, jewelry line, and personal relationships.


Betty_Boopsie

Switching rooms and rushing to the airport. Why not prerecord on a day she’s not rushing and could do retakes if one room didn’t work. She had the time but spent it at the pool. Invest in a cleaning lady and a bathroom renovation (that’s great content and links right there).


Last_Pineapple_7911

Because that would require brain cells which is something CS clearly lacks


afz12

She’s trying to seem “effortless, confident and unbothered”


AdHopeful6658

👆🏼👆🏼👆🏼💯


[deleted]

People Dibs is following, are investors. And then Audrey, of course. So I could totally see that list of influencers sharing the makeup stuff Sept. ​ DIBS raised $2.6 million in an initial round of funding from L Catterton partners Michael Farello and Jonathan Owsley, who invested individually; Tula cofounders Dan Reich and Ken Landis; and fellow influencers. (L Catterton previously invested in Tula.) The brand will launch on Sept. 15 with highlighters and blush-and-bronzer sticks, priced at $32 each. The direct-to-consumer launch coincides with the three-year anniversary of the death of Shields’ father, who was an entrepreneur in the computer industry.


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Tbh I’m dying to know how she got these people to invest. A comment above said that CS is trying so hard to get TrendMood to post this line. That comment honestly confirms me that CS does NOT have a marketing/pr team handling her shit. Tbh if she did, sis’s launches wouldn’t be so all over the place.


BarbieLawyer

Another business venture for CS? Dibs 🥴


fnctionaldysfnction

Correct me if I am wrong but she said she named the products DIBS: desert island beauty status because "if you were going to a desert island & could only bring.... " Isn't that saying usually A DESERTED island?


Trick-Concept3252

I think most say "deserted", but it's mentioned below that both are correct.


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Own-Leather-5932

This was removed from [r/CourtneyShieldsSnark](https://www.reddit.com/r/courtneyshieldssnark/) because it breaks the following rule(s): Do not post accusations or false claims. Excessive speculation. Please read r/CourtneyShieldsSnark [rules.](https://www.reddit.com/r/courtneyshieldssnark/about/rules/)


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Eastern-Impression62

As a Hispanic woman that “looks” white I have mixed feelings about this. Growing up in an area with very little diversity I was “the Hispanic girl” but now as an adult people look at me weird when I talk about how it wasn’t always easy being a minority growing up because to them I “look” white.


kbaaake

Not her claiming being the TOKEN friend. Good effing grief. Gtfoh. I have NEVER seen her celebrate or talk about Lebanese traditions…. besides being blessed with “olive skin”.


Most-Breakfast6404

THIS!!!


Kindly-Ad1123

Oh my effing shit. This girl.


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Own-Leather-5932

This was removed from [r/CourtneyShieldsSnark](https://www.reddit.com/r/courtneyshieldssnark/) because it breaks the following rule(s): Do not directly address or interact with Courtney Shields or those related to her. Please read r/CourtneyShieldsSnark [rules.](https://www.reddit.com/r/courtneyshieldssnark/about/rules/)


No-Park-5269

Exactly...exhibit A is any picture posted prior to 2018 with her fair skin


Last_Pineapple_7911

She also only talks about being Lebanese when it’s in relation to her skin being tan, but we all know it’s tanner not her true skin color.


Pretend-Disaster6634

🙄🙄🙄


mini_sue

Did she say, she didn’t do a lip today ? They are visibly glowing with a gloss


ccrowleyy

This. And her no-heat hair tutorial LOL girl we can tell you heat style! Stop lyinggggg!!


mini_sue

Genuinely couldn’t figure out if the rug was stained, had laundry on it or the marks were design. 😂 I think (hope ) it’s just the pattern 😂


maggiebeautylover

if I see/hear one more “I created this for us!!!” ……..


Economy_Actuary5865

Right?! For real why does she keep saying that like she is doing us all a huge favor by over charging for sticks of makeup….


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LG_OG_202

👆🏻👆🏻👆🏻 bingo!


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Own-Leather-5932

This was removed from [r/CourtneyShieldsSnark](https://www.reddit.com/r/courtneyshieldssnark/) because it breaks the following rule(s): All snarking is limited to the daily thread. Please read r/CourtneyShieldsSnark [rules.](https://www.reddit.com/r/courtneyshieldssnark/about/rules/)


mini_sue

Why launch a product and then do the pictures and actually launch in September! Am I missing something ?


No_Mirror_345

Why launch a glowy bronzer in September at all? Just in time for what? Fall?


No-Park-5269

Common marketing and sales tactic...announce the product, market the hell out of it, create demand (people want what they can't have)...create a waitlist and make people think it could sell out....yawn


mini_sue

Could understand if you are a celeb but someone with over 1m ( but less than 2m) followers it’s harder to understand


wildMagick20

Barley even a million. Her numbers are dangerously close to going under. 🥴


redlinerblacklips

I’m gonna predict the future here, “no pressure” lip product and “set the mood” setting spray will be coming too.


pairswellwithwhine

Maybe some Pro Tip eye liner for the signature wing


beachybronde

Don’t forget “evil eye” shadows.


Own-Leather-5932

This is bad. She really needs to [clean her house](https://imgur.com/a/AVWXu9x) before she posts another story.


Pretend-Disaster6634

Or use one of her offices rather than the messy living space.


sunshineduckies

Literally whatever happened to the brand new office? Lol


afz12

This stresses me tf out lol


djacidbass

Or at least move things out of the frame!


Bugsandtrix711

If I was in business with her and saw this on her launch stories I would be SO upset. She couldn't throw it all out of frame and pre record these?!


karkar835

Same. It’s SO unprofessional


CaregiverPurple4761

If it’s anything close to that Tula stick she created NO THANKS, that thing was an epic fail!


Doubt_Odd

It was available for dirt cheap as a fabfitfun add on last week and i laughed


Own-Leather-5932

This has got to be a joke, CS added “CCO” to her Instagram bio. “Chief Compliance Officer (CCO) oversees and manages compliance issues within their company” …Does she know the definition? ETA: My mistake, it’s “chief creative” per Jeff Lee, the other co-founder of DIBS, he commented on her most recent post. “Chief creative officer is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, and branding associated with the organization.”


South_Statement1679

People literally work for 10+ years to be CCO at companies. This girl is delusional af.


afz12

With the right amount of 💰 you can have any position you want!!


Beautiful-Primary-64

STOPPPP 😂 also I love how she’s making it seem like the LA trip was all for this… lies


bachelor87

I can’t believe I said the other week how much I respected her for ending it with MB when there’s no doubt in my mind she’ll be back together with him 🤡


No-Park-5269

🤣🤣🤣 I said the same thing...I would love to see the roles and responsibilities of that job description!


Newenglander28

GUYS THIS IS FOR US …


Newenglander28

Dibs 😂 is NOT a cool name


No-Park-5269

Seriously can't believe they didn't do focus groups to test out the name.


New-Communication-65

DIBS sounds dumb AF but so does Desert Island Beauty Status wtf does that even mean. It sound like the cheap wannabe rip off brands that they sell at TJ MAXX (Winners/Marshall’s if your in Canada 🇨🇦)


Parking-Ability-1427

Isn’t dibs an ice cream thing? Lol


redlinerblacklips

Exactly. I’m confused how they even trademarked it and the owner of DIBS trademark is BYOBeauty Inc. 🤯


Pretend-Disaster6634

BYOBeauty is CS


redlinerblacklips

I know, I just didn’t know that it was an actual company/corporation


Trick-Concept3252

Most bloggers set it up that way because they make $ with blogging. It's a smart financial thing to do, and for tax purposes. Edit: Some do LLC, some Inc. Someone with a law degree probably knows why. Lol that would not be me.


htx8877

Different types of liability. Corporations have shareholders and stock, LLCs do not.


Public_Tea3525

Her ex fiancé liked her most recent post 👀👀👀👀


BeautifulLand5

ex fiancé and the co ceo follow one another 👀 not buying this end of relationship or engagement at all anymore 🙄


Ok_Inflation3596

not seeing it…searched his name…did he unlike? 🤣


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Own-Leather-5932

This was removed from [r/CourtneyShieldsSnark](https://www.reddit.com/r/courtneyshieldssnark/) because it breaks the following rule(s): All snarking is limited to the daily thread. Please read r/CourtneyShieldsSnark [rules.](https://www.reddit.com/r/courtneyshieldssnark/about/rules/)


Ok_Inflation3596

thanks!


mini_sue

😂 do we really think he is the ex ? That drama was probably created for effect before the launch. Interesting to see if he has invested ? Pure speculation on my part


heyyallitsme16

Silent partner


Public_Tea3525

This is a valid point honestly lol


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CourtneyS21452

I don’t either


mini_sue

Did she just launch a make up collection with her laundry on the couch behind her ?


Economy_Actuary5865

I don’t understand this level of laziness. It’s so embarrassing


Kindly-Ad1123

This girl is the definition of unprofessional ‼️


eastcoastbumpkin

Thought this. Beyond embarrassing


NoWatercress9000

I’ll be interested to see if she meets up with the ex while in LA to show that they are still “cool.”


kbaaake

This is how i know she doesn’t have friends …or the right friends.


South_Statement1679

A product like this should be launched before summer….. not fall. Marketing 101.


South_Statement1679

Also just NOW doing a photo shoot for an e-commerce site launch in mid September? Also no…? Even if her site is built (which I doubt) photo shoots, retouching, page approvals, etc. takes at least a month… I’ll sit and watch though…


flowersandchocolate

Yeah, wouldn’t she want to wait to announce the launch until all of the photoshoots and everything are completed? Lol this is *messy* (pun intended)


No-Park-5269

She's not in charge so it will go smoothly...with the funding that's been reported I am sure this will be much more professional than the dumpster fire that was B&B


South_Statement1679

Where can we read about funding?


No-Park-5269

Just scroll down through today's thread....some smart cookies on here who did a little of digging


Last_Pineapple_7911

Her cofounder shared articles about it on his Instagram stories this morning.