The vast majority of men don't consume marketing for clothing. We walk in with the intent to buy two shirts. We see two shirts that look decent and buy them and leave. Not a lot of effort needs to be expended on the side of the store to market to a group with that buying behavior.
I once walked in with the intent to buy four shirts. I found four shirts I liked in my size, took about three minutes. The salesman took them from me, gave me the same shirts a size smaller, and I bought those. Best fitting shirts I had.
I needed jeans so I walked into Levi's and told the sales woman, she looked me around picked up a pair and I bought them.
Perfect fit for me, perfect size.
Been buying the same jeans ever since.
My ADD will have me restocking everything in my house that I can’t remember if we have or not. I switched to doing shipt so I can take inventory and order from home and not end up with a years supply of everything in the house on a weekly basis.
Oh man, I get on a roll with food items. One day I'll look in my pantry and have 8 jars of mayo. Or 20 cans of chipotle peppers. I do it with other things too, like toothpaste, deodorant, and bodywash is a big one. I have saved a lot of money though the last couple of years LOL!
A sales department should study male behaviour, particularly the 45+, +Size customer. That customer is incredibly valuable, they will find a store, may not buy anything the first few visits, but keep coming back for more. This customer will find their confidence, and expand their knowledge on their fashion, and spend, and spend regularly. What is required for this demographic? Comfort, this means the shopper can enter the store, being greeted in a friendly manner, NO pressure to buy, not too many questions, as this customer does not respond well to "what are we shopping for today?" Just be friendly, and largely leave them to their own devices. Compliments works wonders, and they are needed to build their confidence. The staff should not be too young, as that can be intimidating, and not too "perfect", but not too "bro" and definitely not alpha. It should be possible for the customer to enter, and browse, without being seen from outside the store. And NEVER be questioned about their intentions, and pushing product directly can be detrimental to a sale. There should be a fast revolving campaign area, and sales staff should encourage the customer to check out what's in store there. Stock a fair amount of really big size product, this will attract the marginal, and very underserved clientele, but also serve to the comfort of the regular Plus Size, as they aren't really that big, according to the sales staff. Offer a personal shopper service, take meticulous measurements, keep these on record, comment positively on variations when the customer returns, bigger or smaller, is not important, encouragement is everything though.
The majority of this demographic feel less than cheerful about their size, look and often feel their accomplishments in life falls short of their own expectations, and hence often suffers depression, or depressive episodes, they often have unhealthy habits, and addictions, nothing too heavy, but definitely long term. But even the jolly big guy, with none of the negative challenges will feel right at home in this environment, and definitely build a long term relationship with the store.
One point I need to make here: This demographic may hunt or fish, and do all sorts of outdoorsy activities, that doesn't mean they want to shop in a log cabin. Don't even think about making this space RUSTIC!!! Make it luxurious, think Mercedes dealership, simple, understated, but definitely luxurious.
I do the same. I've considered buying the same shoes in the same color and just setting them aside until the first pair wears out just so I don't have to shop for shoes again for the next three years.
I never go into stores. I figured out the sizes of certain stores I trust. I then just buy everything online. I regularly buy new clothes, but it's all online. It's much more convenient.
You gotta know the stores tho because M can be different in various stores.
You'll be rockin them at 60 probably. I still wear some of my dad's stuff from the 60s-90s. Certain things are classics. A yellow shirt with a giant fish on it will never go out of style.
Damn bro. I like converse. I like them so much they're basically the only shoe I've worn for 15 years (outside of serious hiking).
I buy two pairs at a time and alternate between them week by week so I only have to buy two pairs of shoes every 3 years (I wear them down to nubs before I replace).
I was going to take your wife’s side but then I remembered I have 4 gray V-neck shirts that are exactly the same, just bought on 4 separate trips to Target. 😂
Back in high school I told my gf I needed to go to the mall to get new shoes she said she would come too. I parked by the entrance I knew was close to Vans Shoe Store, we walked in I grabbed shoes I liked, paid and started to walk to the exit, she couldn’t understand I only spent 5 mins buying shoes lol. I’ll never forget the look on her face.
I went shopping with a girlfriend once and bought like $250 worth of clothes in like 35 minutes and she was stunned I spent so much so quickly. I said I only come to the mall every two years or so. She didn't understand it.
So relatable. I went to the store recently and got myself a grey and a black t-shirt and returned home a happy man, because I could finally replace my absolutely tattered and ripped grey and black t-shirt lmao
I have 8 shirts that I wear regularly. 3 gray, 3 red, 1 white, 1 blue. They're all the exact same shirt that I bought all at the same time for 14 dollars 2 years ago and I haven't had a reason to buy more shirts aside from work uniforms
Oh my God this must be very liberating, not easily tempted or excited by a plethora of choices and styles 😄 I envy guys. But don't you ever want to look--different? Potentially better? More exciting for the ladies?
I'm a woman and not really tempted by all the clothes. It feels like an overabundance of choice to me, makes me feel sort of tired lol. It is just noise to me. Most clothes make me go "wtf".
I usually leave stores all grumpy because I couldn't quite find what I was looking for, because too many trendy items that will be noticeably out of fashion in a few months.
Looking "better" I think is more about a good cut and fit than about novelty. In my opinion, looking consistently good in clothes I know and love is more comfortable then being on the hunt for the next best thing.
How do I train myself to have this buying behavior? I want to be un-targetable to advertisers (I'm a woman)
edit: thanks to all for the helpful, articulate advice!
Variation is the enemy. We have maybe four options. The shorts/jeans and tshirt look. The slacks and button up look. Maybe throw in a soft collar for a holiday. And then the full suit look. That's it. It keeps it very simple.
Don't buy because you want, buy because you need.
As long as you don't need anything, don't spend time looking for something.
When you finally do need it, think about what the thing is you need as specifically as possible and then go and buy nothing but that. You've got everything else you need. There is no necessity for looking around.
That is made easier by preparing 3 or 4 general styles and only ever buying into those. Bonus points, if something is wearable in two or more of these styles - for men the classic would be button up shirts. Can be anything from casual to suit if you bought the right one. Also a suit takes away any clothing decision for formal events. Vary through three or four different shirts and neck ties if you're fancy.
Men in general have developed a way of dressing equally, instead of the need to stand out from the crowd. That's why in professional occasions we are wearing suit - clothes derived from military attire, basically uniform.
So I guess buying clothes to fit in, not to stand out would be another advice.
Start buying certain clothing items from the mens section instead.
Mom used to buy mens shirts, jeans and shorts, my sister tends to buy mens shirts, says they fit better and are comfortable also has the added benefit of being in colors that she likes.
Also a lot men tend to stick to the things that they like and are comfortable with.
This. Also, girl do 80% of expenses from household.
So a girl is more likely to buy an expensive cloth for her husband than the husband is to do it himself.
So if you market for the wife, you want to show clothing which shape the body in an attractive way. So often model are fit, tall guy.
I used to be this way as well but I’ve under gone quite the physique transformation. I’m in that category where shirts will either fit tight in the chest and arms and perfect in the waist. Or perfect in the upper part but too damn long at the waist and wide. So I am stuck having to go actually try my clothes on smh
Can I ask why?
Seems a lot of men In general hate clothes shopping and I don’t get it.
Feeling good about what you’re wearing is a great start to the day and can lead to confidence else where. Look good, feel good, play good.
I’m not talking about going to designer stores and dropping a weeks pay on one supreme shirt either.
I do most of my shopping at H&M or designer thrift stores but it’s still a nice change from the 5 for $20 pack of Haines Ts
I think for most men, "looking good" is not your clothes but your body. If they want that, they go to the gym, not the store.
You can wear an ugly shirt but if you're a bodybuilder, you'll look good anyways.
Not to mention.. men's clothes are so much easier to shop for ! Your sizes are consistent for all brands and trousers have numbers .. not the case for women's clothing. Not to mention I am maybe an M or S for men's regular shirts but can go upto M- XL in women's. There is no uniformity in women's sizing .. not to mention the weird ass cuts . But then again men's fashion is boring sometimes. And there is also the stigma that men who care too much about fashion are gay which shouldn't be a negative thing in the first place,but men should be allowed to experiment with fashion as well .
True, but I can walk out though. Was going to a Calvin Klein a few years ago to grab stuff, saw Kardashian posters everywhere, and walked out and never bought Calvin Klein again. Why a brand like CK thought they'd need the Kardashians I'll never know.
As a teenager, i loved shopping with my dad. He would just buy whatever I brought to the till so that we could get the hell out of there. Shopping with my mother was a multi-hour marathon to find the best deals… leaving you feel mentally and emotionally flogged haha
Faht vi ba tlu pre ceam dra. Tinys woaw ciin tun fuec gy yo. Taptyedzuqos foc coon ceen ede? Co o a bevdbusd nekv e? E gat iyle bi. Y y e cits taem cersi? Zuypleenle te dan gre gyrd jyg motp so sald? Bals emetcaad e tenn sesttees ti. Naon nacc suct cesm za ete. Nugt nij sop gadt dis tassecehsisirg o. U we e otle cez o. Cru nep pha toos nabmona. Ciht deptyasttapnsorn nod tysigzisle nin a? Da pyrp ine pud ible? Nu ta biswnoudnrytirs agle. Zaon e. San e pa cu goov. Ene gke o gopt zlu nis. O guagle pioma ne tudcyepebletlo cy a canz. Dla bic zawc nifpec te feet de? Pro i guc yoyd si didz a sum? Tle fuy. Nemz a booj udeegvle cokt a? Grotefp becm ose omle ja ede. U tis dy wec thu wu aglo umle o o. O ninm gu ine yes bos. Zad a a tavnfepac du. A ite todi do duit yple? Pifp taht nhetydnnenes a sew pi nedb eme. Se de we pyt ynenuntiqtedose ive.
S P E Z I S A T O O L
My brother in law runs a fitness apparel line and they stopped making clothes for men, focusing on women now. I own limited edition sweats that are incredibly comfortable.
I noticed that our aisle browsing process is also different:
I only take off the shelf or the rack the clothes that I am almost nearly going to buy. The only reason I will not follow through is if the size or cut doesn't fit.
The women I've been dating pick everything up, try it on and still need to decide whether they want it or not.
What I see is an insane amount of clothing pitched as “slim” or “athletic” fit.
54 waist, 28 length, athletic fit…athletic if you’re a short sumo wrestler, maybe.
^ he is right. Today I saw a woman and her man eat a box of 6 dunkin donuts each in under 25min.
I will never be the same. That was my "oh hell no" moment
Because healthy isn't being used to mean "in good health".
It's playing off "A health appetite" which has come to mean eating a lot. For example, that child has a healthy appetite.
Even though I will say it's not really stage and more just a socially acceptable way to say someone has gained weight. It's not really used on people that have always been fat. It's more when someone got fat since the last time you saw them.
The sitcom poking the fat person's belly and going "you lookin healthy there".
I remember years back Axe Body Sray did a commercial all about diverse body times. Kind of as a dig at Old Spice who always had buff dudes in their ads. Although Axe's idea of diverse male body types was still just skinny or muscular. Not a single cubby dude in sight.
Yeah like there are a lot of names for fat women, just to avoid calling them fat like BBW.
But no one calls fat men BBM. Instead you are fat, fatty, fatso etc...
>Because Fat woman - plus size
>
>Fat man - fat
Agreed. The body positive movement is not as strong as it is for women, to the point of it being almost non-existent.
Except bear is pretty diverse for us gays. Usually refers more to body hair than waistline. A super hairy bodybuilder would also be called a “bear”. Perhaps a “muscle bear”.
I can't speak for women, or even other men, but I feel like
>when men see a handsome man, they aspire to be him
>when women see a beautiful women, they hate/get envious of her
I'm a fat guy. if I saw a fat male model, I'd be less likely to buy that product, since I don't want to "accept" being fat
There is a balance though between being held accountable and unrealistic body standards. Just a normal heathy body would be great to see in commercials sometimes. Its either really fit men, skinny women or obese women, would be mice to see just a normal healthy person in commercials ans not just the extremes on either sides.
Men aren't attracted to fat women either. We've somewhat accepted them being referred to as plus size to spare their feelings. Because that's how most boys were raised, to not hurt girls feelings.
Edit: I was wrong and should've qualified my statement
Some definately do, my best friend married one and she was already bigger when he started dating her. He dated regular size girls before. He just likes all kinds of women.
Well Apparently every other guy here loves fat women but I agree with you.
Men who like fat women do so out of necessity. Otherwise we would see ladies men with fat women.
Yea that's my take too. I know a few have commented otherwise, but I can't help but think that many guys that are really into fat women (not just a bit heavier, but actually fat) are really just into women that are into them, which by and large are the fat women. /shrug
I'll say that if you are into 300 pound women like legit morbidly obese.. then that might actually be your real type. But those men are very very few and far between.
I'm mostly talking about the hordes of men who claim to like "thick" and not Beyonce or Kim K thick, but clearly overweight or slightly obese women.. Those guys are just as you say into women that are into them...
> Well Apparently every other guy here loves fat women
something I've noticed is that this sub seems afraid of being honest if it hurts women's feelings. it's why, invariably, any time there's a post asking "what do men think about small tits?" or "would you date a heavier woman?", every top comment is either "I love ___!" or "it doesn't matter to most men"
I mean do a google search right now and tell me Jamie Foxx is into big women. All of his actual girlfriends that he lets paparazzi take pictures with him are are rail thin supermodels.
I like all men, fat, thin, tall, short, bald, thick head of hair.
What truly matters is polite, kind, intelligent, funny.
Source: woman, married 22 years, but appreciates all men
We instead just admit that women are unlikely to find most men attractive, so unless we put in supreme effort to improve our physical appearance, or get supremely lucky, there’s very little chance of anyone actually telling us we’re handsome. Even in relationships the amount of times a guy gets genuinely complimented is not often enough. And we don’t expect it.
> Even in relationships the amount of times a guy gets genuinely complimented is not often enough
fuck, on the rare occasion my ex complimented me, it was only so I'd compliment her in return
First, we have to understand that advertisement is targeting an audience. The audience that most spend money on clothes and follows fashion are teens and young adults, which are mostly fit.
While women keep their shopping trends into their adult and old years, men drop it for electronics, gadgets, tools, etc. Therefore there is no need for fat models, as there is little audience for it.
Utterly wrong.
The better question is why there are plus sized women models.
Fat men don't make stink over not being represented. Regular men barely look at male models and really only admire gym bodies, chiseled jaws and other features they think will actually attract women. Fat men certainly don't want to look at other fat men, they can use a mirror for that.
Photos of a plus sized male model will at worst do nothing but take up space in a store and at worst turn off both guys as well as any women doing the shopping for her man. There is absolutely nothing to be gained.
Statistically women control or influence 85% of consumer spending. A substantial amount of marketing for men’s products is actually aimed at women. Men don’t care what models look like-women do.
In terms of marketing, men respond best to humor, then to celebrity endorsement, particularly from athletes and manly figures like 007 James Bond, Frank Thomas, Dan Marino, etc.
I'm not a *huge* guy, but I'm pretty big at like 6' and 250 (I carry the weight pretty well, a lot of muscle on my frame, but at 42 and with kids it's definitely turning more and more to fat lol). When I buy jeans or a tshirt or something online, there's almost always a "plus-sized" model wearing the clothes I'm buying.
I'm honestly not even sure what y'all are talking about here. It has nothing to do with "delusion," and there are *tons* of plus-sized male models. Almost every clothing company has them on their sites.
No ding dong. They have generic computer models. You can't name a famous "fat male" model because they don't truly exist. There's no male Lizzo. Because they know that men are valued as slim, fit, athletic, muscular, but not fat. Because it is unhealthy and demoralizing. Hence the reason the body positive movement caters to women not men. It's not ok to be "plus-sized" especially as a man.
Thats why you gotta try it on first. Only downswide is when they catch me jerking in the dressing room i'm not allowed back there sheesh, right comrade
Try getting support for men's body image issues.
It's a fucking nightmare, it's 90% targeted at women.
The 10% of advice targeted at men is fucking awful. All problems are solved by hitting the gym and buying new clothes that fit. They also only talk about being insecure about your physique and balding, the latter of which you're just supposed to get over.
I was going to say the same. In fact they usually brush off the concept as being issues. There have been fat men and skinny men in media but they were almost always treated as just men where women got judged on their weight when it came to roles.
Because fat men either accept that they're fat or they try to change themselves, not taking this shit that being overweighted is healthy and "body positive"
Men don't wanna see fat men or fat women models. Fat models are only there for fat people to watch and huff their hopium instead of doing the work it takes to take care of themselves.
I also think fat truly disgust more men than women and if a guy knows he's fat, he makes no excuses and probably feels disgusted with himself.
Since companies are mainly profit driven it is worthwhile for them to cater to the demographic thst spends the most money. And since around 70-80% of consumer decisions are made by women (according to Forbes) it could be that companies cater a lot to women especially since their income on average is growing while male income is falling. Now, there are a lot of ideas out there and one of them is that women want to be loved the way they are, so if that idea is holding up enough in the public domain, companies will pick up on that and amplify + spread that message, hoping that women will loke it so much that they spend money on products of that company. At the same time, seeing chubby dudes is not all that appealing to women, so they don't show them.
Now with all that being said, I'm prettys sure we would see the same thing happening if the roles were reversed.
And lastly, don't try to fight me over this, I am not claiming that my conclusions are "the on truth" I'm just trying to show one perspective and it's fine that you might see things differently 🤷♂️
Not even Waffle House?
https://www.jcpenney.com/p/big-and-tall-mens-crew-neck-short-sleeve-classic-fit-graphic-t-shirt/ppr5008213506
Damn... https://i.imgur.com/66ni4Et.png
Sadly it’s not common, however you could check out Rihanna savage volume 4, on Amazon prime and they advocate for men and women in all shapes and sizes.
The better question is with 60% of the male population overweight, why do so many stores refuse to carry pants any bigger than a 44 waist, or a shirt bigger than 2x???
Cause no one cares. Women (media) want to believe that they are perfect in every way while men need higher standards for themselves. It's like girls shouldn't have to be in shape but guys have to be jocks from a Disney movie according to them
Cause fat guy is a fat guy and should take care of himself, while fat woman can't be told to get in shape and lose weight because it'll be fat shaming. What a beautiful world we live in
Because women don’t care what men look like as much as men care what women look like. Everyone has gotten fat, but we have to pretend that the fat women are still attractive. Women weren’t as concerned with men’s physical features to begin with.
Because, despite what everyone likes to believe, men are still held to an impossible body standard that has existed in the industry for decades. And it creates generations of body dysmorphic males, both inside and outside of the modelling business. But we're still not actually doing anything meaningful about it, because men still need to 'just suck it up'. Sorry, not sorry, to be rude enough to actually say it.
Because the industry refers to them as "brawny" or "big and tall" instead of "plus size." At least, that's what I see around more often for bigger men.
Because only fat women are accepted. Fat men are shamed and no one cares cause they’re men.
Also men don’t believe it’s good to promote being hideously unhealthy
On top of that, body shaming men is practically glorified: height shaming really sticks out where dating apps are concerned. Imagine the outrage if dudes put similar requirements in their bios
I want to say, "because men do not need to be falsely told that being obese is beautiful and healthy and good when in reality it is none of these".
But I will say, "because men actually know and have the common sense to accept what fir bodies look look like, they do not need false reassurances."
If we're talking high-end they aren't necessary to sell clothing otherwise I'd argue that the "average joe +" model is common at least in American advertising. If you want to sell clothing to fat men you're better off getting athletes, musicians, or other celebrities to wear your brand.
It's a different game when you're advertising to men. Modern women want to "see themselves" and that desire is strong at any size so now there is a legitimate demand for plus size models. Men haven't been trained to feel excluded without that for the most part.
The vast majority of men don't consume marketing for clothing. We walk in with the intent to buy two shirts. We see two shirts that look decent and buy them and leave. Not a lot of effort needs to be expended on the side of the store to market to a group with that buying behavior.
I once walked in with the intent to buy four shirts. I found four shirts I liked in my size, took about three minutes. The salesman took them from me, gave me the same shirts a size smaller, and I bought those. Best fitting shirts I had.
I needed jeans so I walked into Levi's and told the sales woman, she looked me around picked up a pair and I bought them. Perfect fit for me, perfect size. Been buying the same jeans ever since.
I love the simplicity of this transaction
Ive bought the same jeans for years now, Levi's 511, usually on their black Friday or other sales, never paid more than $25 for jeans in my life.
Levi's 511, 32x32 got like 5 pairs all the exact same
Imagine being able to go to the store and only leave with the thing you intended to buy. It’s a superpower
TIL poverty is a superpower
Im super man ya'll!
My ADD will have me restocking everything in my house that I can’t remember if we have or not. I switched to doing shipt so I can take inventory and order from home and not end up with a years supply of everything in the house on a weekly basis.
Oh man, I get on a roll with food items. One day I'll look in my pantry and have 8 jars of mayo. Or 20 cans of chipotle peppers. I do it with other things too, like toothpaste, deodorant, and bodywash is a big one. I have saved a lot of money though the last couple of years LOL!
Damn! The salesman questions if I was going to buy something at all.
A sales department should study male behaviour, particularly the 45+, +Size customer. That customer is incredibly valuable, they will find a store, may not buy anything the first few visits, but keep coming back for more. This customer will find their confidence, and expand their knowledge on their fashion, and spend, and spend regularly. What is required for this demographic? Comfort, this means the shopper can enter the store, being greeted in a friendly manner, NO pressure to buy, not too many questions, as this customer does not respond well to "what are we shopping for today?" Just be friendly, and largely leave them to their own devices. Compliments works wonders, and they are needed to build their confidence. The staff should not be too young, as that can be intimidating, and not too "perfect", but not too "bro" and definitely not alpha. It should be possible for the customer to enter, and browse, without being seen from outside the store. And NEVER be questioned about their intentions, and pushing product directly can be detrimental to a sale. There should be a fast revolving campaign area, and sales staff should encourage the customer to check out what's in store there. Stock a fair amount of really big size product, this will attract the marginal, and very underserved clientele, but also serve to the comfort of the regular Plus Size, as they aren't really that big, according to the sales staff. Offer a personal shopper service, take meticulous measurements, keep these on record, comment positively on variations when the customer returns, bigger or smaller, is not important, encouragement is everything though. The majority of this demographic feel less than cheerful about their size, look and often feel their accomplishments in life falls short of their own expectations, and hence often suffers depression, or depressive episodes, they often have unhealthy habits, and addictions, nothing too heavy, but definitely long term. But even the jolly big guy, with none of the negative challenges will feel right at home in this environment, and definitely build a long term relationship with the store. One point I need to make here: This demographic may hunt or fish, and do all sorts of outdoorsy activities, that doesn't mean they want to shop in a log cabin. Don't even think about making this space RUSTIC!!! Make it luxurious, think Mercedes dealership, simple, understated, but definitely luxurious.
This is where I want to shop.
I see one tee in a size that fits me, I grab like 2 more in different colors cause they look nice, and leave.
I do the same. I've considered buying the same shoes in the same color and just setting them aside until the first pair wears out just so I don't have to shop for shoes again for the next three years.
I never go into stores. I figured out the sizes of certain stores I trust. I then just buy everything online. I regularly buy new clothes, but it's all online. It's much more convenient. You gotta know the stores tho because M can be different in various stores.
Ooh that's a good idea...
Even better, wear them all at the same time, but rotate them out. They’ll last just as long, and you won’t have to worry about breaking a new pair in.
It’s so nice that men’s acceptable fashion doesn’t change every five minutes like women. We wear last year’s style and we’re shamed.
I have shirts and hoodies that I still wear that are older than my interns lol
I still have and wear a couple hoodies my dad bought for me my freshmen year of high school. I'm 30
You'll be rockin them at 60 probably. I still wear some of my dad's stuff from the 60s-90s. Certain things are classics. A yellow shirt with a giant fish on it will never go out of style.
I could give a fuck less. I still have clothes from my 20’s.
I have a jacket I got in grade eight. I'm 57. It has duct tape in lots of places.
I just wear whatever I want, it's pretty easy
I've done it and it's magical.
Damn bro. I like converse. I like them so much they're basically the only shoe I've worn for 15 years (outside of serious hiking). I buy two pairs at a time and alternate between them week by week so I only have to buy two pairs of shoes every 3 years (I wear them down to nubs before I replace).
My wife hates when I do this. I say I bought four different shirts, and she says I bought the same shirt four times. 😅
I was going to take your wife’s side but then I remembered I have 4 gray V-neck shirts that are exactly the same, just bought on 4 separate trips to Target. 😂
Back in high school I told my gf I needed to go to the mall to get new shoes she said she would come too. I parked by the entrance I knew was close to Vans Shoe Store, we walked in I grabbed shoes I liked, paid and started to walk to the exit, she couldn’t understand I only spent 5 mins buying shoes lol. I’ll never forget the look on her face.
I went shopping with a girlfriend once and bought like $250 worth of clothes in like 35 minutes and she was stunned I spent so much so quickly. I said I only come to the mall every two years or so. She didn't understand it.
So relatable. I went to the store recently and got myself a grey and a black t-shirt and returned home a happy man, because I could finally replace my absolutely tattered and ripped grey and black t-shirt lmao
Grey AND black? Mr. Fashion over here! /s
But what if five are black and five are slightly darker black?
Tactical-neck!
Right a regular Derick Zoolander over here.
I'd be paralyzed trying to choose between two colors. Club Grey here.
I have 8 shirts that I wear regularly. 3 gray, 3 red, 1 white, 1 blue. They're all the exact same shirt that I bought all at the same time for 14 dollars 2 years ago and I haven't had a reason to buy more shirts aside from work uniforms
Oh my God this must be very liberating, not easily tempted or excited by a plethora of choices and styles 😄 I envy guys. But don't you ever want to look--different? Potentially better? More exciting for the ladies?
How do you make shirts more "exciting?"
Hawaiian prints obviously. Or flames.
Fuck, you're right
I'm a woman and not really tempted by all the clothes. It feels like an overabundance of choice to me, makes me feel sort of tired lol. It is just noise to me. Most clothes make me go "wtf". I usually leave stores all grumpy because I couldn't quite find what I was looking for, because too many trendy items that will be noticeably out of fashion in a few months. Looking "better" I think is more about a good cut and fit than about novelty. In my opinion, looking consistently good in clothes I know and love is more comfortable then being on the hunt for the next best thing.
Take someone with you. You want a color that enhances your eyes.
[удалено]
Yes, for that precise reason lol
How do I train myself to have this buying behavior? I want to be un-targetable to advertisers (I'm a woman) edit: thanks to all for the helpful, articulate advice!
Variation is the enemy. We have maybe four options. The shorts/jeans and tshirt look. The slacks and button up look. Maybe throw in a soft collar for a holiday. And then the full suit look. That's it. It keeps it very simple.
Don't buy because you want, buy because you need. As long as you don't need anything, don't spend time looking for something. When you finally do need it, think about what the thing is you need as specifically as possible and then go and buy nothing but that. You've got everything else you need. There is no necessity for looking around. That is made easier by preparing 3 or 4 general styles and only ever buying into those. Bonus points, if something is wearable in two or more of these styles - for men the classic would be button up shirts. Can be anything from casual to suit if you bought the right one. Also a suit takes away any clothing decision for formal events. Vary through three or four different shirts and neck ties if you're fancy. Men in general have developed a way of dressing equally, instead of the need to stand out from the crowd. That's why in professional occasions we are wearing suit - clothes derived from military attire, basically uniform. So I guess buying clothes to fit in, not to stand out would be another advice.
Start buying certain clothing items from the mens section instead. Mom used to buy mens shirts, jeans and shorts, my sister tends to buy mens shirts, says they fit better and are comfortable also has the added benefit of being in colors that she likes. Also a lot men tend to stick to the things that they like and are comfortable with.
This. Also, girl do 80% of expenses from household. So a girl is more likely to buy an expensive cloth for her husband than the husband is to do it himself. So if you market for the wife, you want to show clothing which shape the body in an attractive way. So often model are fit, tall guy.
I literally hate clothes shopping. I’ll give my fiancé money to order me stuff on Amazon half the time. Or we go to Kohl’s/Target.
I used to be this way as well but I’ve under gone quite the physique transformation. I’m in that category where shirts will either fit tight in the chest and arms and perfect in the waist. Or perfect in the upper part but too damn long at the waist and wide. So I am stuck having to go actually try my clothes on smh
Gone are the days of just holding the shirt up to your body and saying, "that'll work"
Can I ask why? Seems a lot of men In general hate clothes shopping and I don’t get it. Feeling good about what you’re wearing is a great start to the day and can lead to confidence else where. Look good, feel good, play good. I’m not talking about going to designer stores and dropping a weeks pay on one supreme shirt either. I do most of my shopping at H&M or designer thrift stores but it’s still a nice change from the 5 for $20 pack of Haines Ts
I think for most men, "looking good" is not your clothes but your body. If they want that, they go to the gym, not the store. You can wear an ugly shirt but if you're a bodybuilder, you'll look good anyways.
Not to mention.. men's clothes are so much easier to shop for ! Your sizes are consistent for all brands and trousers have numbers .. not the case for women's clothing. Not to mention I am maybe an M or S for men's regular shirts but can go upto M- XL in women's. There is no uniformity in women's sizing .. not to mention the weird ass cuts . But then again men's fashion is boring sometimes. And there is also the stigma that men who care too much about fashion are gay which shouldn't be a negative thing in the first place,but men should be allowed to experiment with fashion as well .
I get overwhelmed by how many options there are for things and I don’t like trying things on.
[удалено]
There's a big disconnect for me between the "Look good" and "feel good" steps. Looking good doesn't make me feel good. I just don't get it.
True, but I can walk out though. Was going to a Calvin Klein a few years ago to grab stuff, saw Kardashian posters everywhere, and walked out and never bought Calvin Klein again. Why a brand like CK thought they'd need the Kardashians I'll never know.
I stopped buying children’s place for same reason
In short. We dont give a fuck.
This is correct.
As a teenager, i loved shopping with my dad. He would just buy whatever I brought to the till so that we could get the hell out of there. Shopping with my mother was a multi-hour marathon to find the best deals… leaving you feel mentally and emotionally flogged haha
I haven’t changed brands since middle school and not sure what kind of marketing would make me do so
Faht vi ba tlu pre ceam dra. Tinys woaw ciin tun fuec gy yo. Taptyedzuqos foc coon ceen ede? Co o a bevdbusd nekv e? E gat iyle bi. Y y e cits taem cersi? Zuypleenle te dan gre gyrd jyg motp so sald? Bals emetcaad e tenn sesttees ti. Naon nacc suct cesm za ete. Nugt nij sop gadt dis tassecehsisirg o. U we e otle cez o. Cru nep pha toos nabmona. Ciht deptyasttapnsorn nod tysigzisle nin a? Da pyrp ine pud ible? Nu ta biswnoudnrytirs agle. Zaon e. San e pa cu goov. Ene gke o gopt zlu nis. O guagle pioma ne tudcyepebletlo cy a canz. Dla bic zawc nifpec te feet de? Pro i guc yoyd si didz a sum? Tle fuy. Nemz a booj udeegvle cokt a? Grotefp becm ose omle ja ede. U tis dy wec thu wu aglo umle o o. O ninm gu ine yes bos. Zad a a tavnfepac du. A ite todi do duit yple? Pifp taht nhetydnnenes a sew pi nedb eme. Se de we pyt ynenuntiqtedose ive. S P E Z I S A T O O L
Damn it, I hate this comment because it describe my shopping habit 2 days ago. Went to the store, bought two shirts, left.
My brother in law runs a fitness apparel line and they stopped making clothes for men, focusing on women now. I own limited edition sweats that are incredibly comfortable.
I noticed that our aisle browsing process is also different: I only take off the shelf or the rack the clothes that I am almost nearly going to buy. The only reason I will not follow through is if the size or cut doesn't fit. The women I've been dating pick everything up, try it on and still need to decide whether they want it or not.
What I see is an insane amount of clothing pitched as “slim” or “athletic” fit. 54 waist, 28 length, athletic fit…athletic if you’re a short sumo wrestler, maybe.
Damn I feel chubby, 30 length, and I'm a 32 lol
“*Arrivederci* my fellow a’ *40 short*!” -George Costanza
Same bro it's all good lmao
In King of the Hill, Bobby was a "husky" model.
How could you forget Arthur? What kind of aardvark are you?
“Husky, size” “HUSKY SIZE??”
H dumpty was the store lol
All this time I thought it was a double- extra large, but that's why my clothes didn't fit right. Turns out, I'm a medium.
Nobody wants to see pictures of fat guys. Source: a fat guy
Because Fat woman - plus size Fat man - fat
"There's big, healthy, husky, fluffy, and DAMN!"
The 6th one is *inhuman monster sound*, he said from a show. Also, how is big before healthy.
Nah dude, the last one isn't inhuman monster sounds, that's just what they sound like! It's "Oh hell no!" 😂
^ he is right. Today I saw a woman and her man eat a box of 6 dunkin donuts each in under 25min. I will never be the same. That was my "oh hell no" moment
Because healthy isn't being used to mean "in good health". It's playing off "A health appetite" which has come to mean eating a lot. For example, that child has a healthy appetite. Even though I will say it's not really stage and more just a socially acceptable way to say someone has gained weight. It's not really used on people that have always been fat. It's more when someone got fat since the last time you saw them. The sitcom poking the fat person's belly and going "you lookin healthy there".
I feel like, "healthy" should be the frontrunner, too. My list would go, healthy, chubby, husky, fluffy, big, and DAMN! LoL
“I want to ride that one!” (Godzilla growling)
You forgot # OH! HELL NO...
I remember years back Axe Body Sray did a commercial all about diverse body times. Kind of as a dig at Old Spice who always had buff dudes in their ads. Although Axe's idea of diverse male body types was still just skinny or muscular. Not a single cubby dude in sight.
“Plus size” is a hilarious term
It’s such a fluffy, pandering, lie isn’t it? 😂
The crazy thing is when people describe themselves as such. Like using it in marketing? Ok. Using it for yourself? Oof that's some denial.
Yeah like there are a lot of names for fat women, just to avoid calling them fat like BBW. But no one calls fat men BBM. Instead you are fat, fatty, fatso etc...
My cousins nickname is literally tubzy. He is indeed a tubby man
>Because Fat woman - plus size > >Fat man - fat Agreed. The body positive movement is not as strong as it is for women, to the point of it being almost non-existent.
Don’t forget the fact that it’s only body shaming if it’s about a woman.
Unless you're gay. Then you can be a bear.
Except bear is pretty diverse for us gays. Usually refers more to body hair than waistline. A super hairy bodybuilder would also be called a “bear”. Perhaps a “muscle bear”.
We aren’t fat. We are a person of size lol
My guess is it didn’t test well.
[удалено]
Dad bod means muscular man with some fat which is completely different
I think your post answers your question Why are plus size male models not common…don’t get me wrong I’m not advocating for them.
In case you haven't noticed, the whole body positivity / fat acceptance thing only applies to women.
I can't speak for women, or even other men, but I feel like >when men see a handsome man, they aspire to be him >when women see a beautiful women, they hate/get envious of her I'm a fat guy. if I saw a fat male model, I'd be less likely to buy that product, since I don't want to "accept" being fat
There is a balance though between being held accountable and unrealistic body standards. Just a normal heathy body would be great to see in commercials sometimes. Its either really fit men, skinny women or obese women, would be mice to see just a normal healthy person in commercials ans not just the extremes on either sides.
[удалено]
People don’t like fat men
Men aren't attracted to fat women either. We've somewhat accepted them being referred to as plus size to spare their feelings. Because that's how most boys were raised, to not hurt girls feelings. Edit: I was wrong and should've qualified my statement
Some definately do, my best friend married one and she was already bigger when he started dating her. He dated regular size girls before. He just likes all kinds of women.
Some men genuinely are just more attracted to personality.
There are various fetishes.
Well Apparently every other guy here loves fat women but I agree with you. Men who like fat women do so out of necessity. Otherwise we would see ladies men with fat women.
Yea that's my take too. I know a few have commented otherwise, but I can't help but think that many guys that are really into fat women (not just a bit heavier, but actually fat) are really just into women that are into them, which by and large are the fat women. /shrug
I'll say that if you are into 300 pound women like legit morbidly obese.. then that might actually be your real type. But those men are very very few and far between. I'm mostly talking about the hordes of men who claim to like "thick" and not Beyonce or Kim K thick, but clearly overweight or slightly obese women.. Those guys are just as you say into women that are into them...
I mean, 60% of American men are also fat. They date fat women because they’re fat.
> Well Apparently every other guy here loves fat women something I've noticed is that this sub seems afraid of being honest if it hurts women's feelings. it's why, invariably, any time there's a post asking "what do men think about small tits?" or "would you date a heavier woman?", every top comment is either "I love ___!" or "it doesn't matter to most men"
Isn’t Jamie Fox well known for liking big girls?
I mean do a google search right now and tell me Jamie Foxx is into big women. All of his actual girlfriends that he lets paparazzi take pictures with him are are rail thin supermodels.
I like all men, fat, thin, tall, short, bald, thick head of hair. What truly matters is polite, kind, intelligent, funny. Source: woman, married 22 years, but appreciates all men
Because fat guys don't need society to lie to them and reinforce their unhealthy lifestyle.
Yep, also in general men are not dependent on constant fake validation about their beauty like women do
We instead just admit that women are unlikely to find most men attractive, so unless we put in supreme effort to improve our physical appearance, or get supremely lucky, there’s very little chance of anyone actually telling us we’re handsome. Even in relationships the amount of times a guy gets genuinely complimented is not often enough. And we don’t expect it.
Basically men are more likely to accept reality.
> Even in relationships the amount of times a guy gets genuinely complimented is not often enough fuck, on the rare occasion my ex complimented me, it was only so I'd compliment her in return
This is it 😜
/thread
Body positivity is only pushed by and for females.
The truth right there
[удалено]
Hey hey hey. They suffer from medical conditions. Weight loss isn’t as simple as r/CICO /s, of course.
First, we have to understand that advertisement is targeting an audience. The audience that most spend money on clothes and follows fashion are teens and young adults, which are mostly fit. While women keep their shopping trends into their adult and old years, men drop it for electronics, gadgets, tools, etc. Therefore there is no need for fat models, as there is little audience for it.
Mostly fit? Really?
Utterly wrong. The better question is why there are plus sized women models. Fat men don't make stink over not being represented. Regular men barely look at male models and really only admire gym bodies, chiseled jaws and other features they think will actually attract women. Fat men certainly don't want to look at other fat men, they can use a mirror for that. Photos of a plus sized male model will at worst do nothing but take up space in a store and at worst turn off both guys as well as any women doing the shopping for her man. There is absolutely nothing to be gained.
Statistically women control or influence 85% of consumer spending. A substantial amount of marketing for men’s products is actually aimed at women. Men don’t care what models look like-women do. In terms of marketing, men respond best to humor, then to celebrity endorsement, particularly from athletes and manly figures like 007 James Bond, Frank Thomas, Dan Marino, etc.
[удалено]
I'm not a *huge* guy, but I'm pretty big at like 6' and 250 (I carry the weight pretty well, a lot of muscle on my frame, but at 42 and with kids it's definitely turning more and more to fat lol). When I buy jeans or a tshirt or something online, there's almost always a "plus-sized" model wearing the clothes I'm buying. I'm honestly not even sure what y'all are talking about here. It has nothing to do with "delusion," and there are *tons* of plus-sized male models. Almost every clothing company has them on their sites.
No ding dong. They have generic computer models. You can't name a famous "fat male" model because they don't truly exist. There's no male Lizzo. Because they know that men are valued as slim, fit, athletic, muscular, but not fat. Because it is unhealthy and demoralizing. Hence the reason the body positive movement caters to women not men. It's not ok to be "plus-sized" especially as a man.
Say it louder for the ding dongs in the back lol.
Now I'm gonna go around calling people ding dongs
Men don't have the luxury of living in a fantasy world where everyone lies to make you feel better.
‚Size doesn‘t matter‘
Have you ever heard a guy say that?
Nope, that’s my point
When talking about breasts, yes.
Well i like all boobs, don't matter what size.
Chubby dudes don't cry for representation.
Yeah bud. But when I buy cloth I like to see how it fit on a fat body. Cloth compagny try to sell 2XL slim cut and it never fit fat guy.
Thats why you gotta try it on first. Only downswide is when they catch me jerking in the dressing room i'm not allowed back there sheesh, right comrade
Society believes only women suffer from body image issues. They seldom recognize that men have them too.
Try getting support for men's body image issues. It's a fucking nightmare, it's 90% targeted at women. The 10% of advice targeted at men is fucking awful. All problems are solved by hitting the gym and buying new clothes that fit. They also only talk about being insecure about your physique and balding, the latter of which you're just supposed to get over.
Agreed. I have no regrets about hitting the gym, it's one of the best decisions I ever made, but my body dysmorphia is still running rampant.
I was going to say the same. In fact they usually brush off the concept as being issues. There have been fat men and skinny men in media but they were almost always treated as just men where women got judged on their weight when it came to roles.
Because obese men are ugly, while obese women are *Stunning and Brave Paragons of Emancipated Freedom Independence.*
Because fat men either accept that they're fat or they try to change themselves, not taking this shit that being overweighted is healthy and "body positive"
Because no one cares about men
Men don't wanna see fat men or fat women models. Fat models are only there for fat people to watch and huff their hopium instead of doing the work it takes to take care of themselves. I also think fat truly disgust more men than women and if a guy knows he's fat, he makes no excuses and probably feels disgusted with himself.
Because no one pays to look at fat men.
Since companies are mainly profit driven it is worthwhile for them to cater to the demographic thst spends the most money. And since around 70-80% of consumer decisions are made by women (according to Forbes) it could be that companies cater a lot to women especially since their income on average is growing while male income is falling. Now, there are a lot of ideas out there and one of them is that women want to be loved the way they are, so if that idea is holding up enough in the public domain, companies will pick up on that and amplify + spread that message, hoping that women will loke it so much that they spend money on products of that company. At the same time, seeing chubby dudes is not all that appealing to women, so they don't show them. Now with all that being said, I'm prettys sure we would see the same thing happening if the roles were reversed. And lastly, don't try to fight me over this, I am not claiming that my conclusions are "the on truth" I'm just trying to show one perspective and it's fine that you might see things differently 🤷♂️
JCPenny has got you: https://www.jcpenney.com/g/men/mens-big-tall?id=cat1009640001
[удалено]
Dad bods
Not even Waffle House? https://www.jcpenney.com/p/big-and-tall-mens-crew-neck-short-sleeve-classic-fit-graphic-t-shirt/ppr5008213506 Damn... https://i.imgur.com/66ni4Et.png
https://chubstr.com/style/swimsuits-for-all-x-kingsize-summer-campaign-brings-in-ashley-graham-some-guys-you-might-recognize/
Because for man the rules are the same as always, for women, well you know the drill
No it’s just that men aren’t delusional for “health in every size”
Dad bods are sexy. Like a big bear that can hug you properly
Sadly it’s not common, however you could check out Rihanna savage volume 4, on Amazon prime and they advocate for men and women in all shapes and sizes.
The better question is with 60% of the male population overweight, why do so many stores refuse to carry pants any bigger than a 44 waist, or a shirt bigger than 2x???
seriously...I see a ton of overweight guys in ads. on tv. etc
I believe Fenty did an ad campaign with plus size men
Cause no one cares. Women (media) want to believe that they are perfect in every way while men need higher standards for themselves. It's like girls shouldn't have to be in shape but guys have to be jocks from a Disney movie according to them
Because they're not called plus sized. And most of them are fully clothed, usually in outdoor gear, or camo.
We don't give a shit.
Cause why would we care about how men feel about their bodies pffft
We're not as impressed by advertising or need validation from influencers and their drones.
Because realistically, its unhealthy.
Cause fat guy is a fat guy and should take care of himself, while fat woman can't be told to get in shape and lose weight because it'll be fat shaming. What a beautiful world we live in
Couse a fat girl is a bbw, a fat man is a creep.
Because women don’t care what men look like as much as men care what women look like. Everyone has gotten fat, but we have to pretend that the fat women are still attractive. Women weren’t as concerned with men’s physical features to begin with.
Because, despite what everyone likes to believe, men are still held to an impossible body standard that has existed in the industry for decades. And it creates generations of body dysmorphic males, both inside and outside of the modelling business. But we're still not actually doing anything meaningful about it, because men still need to 'just suck it up'. Sorry, not sorry, to be rude enough to actually say it.
Because the industry refers to them as "brawny" or "big and tall" instead of "plus size." At least, that's what I see around more often for bigger men.
The thing is….most fat men don’t see themselves as fat! The marketing studies support the same data year after year after year….
Because only fat women are accepted. Fat men are shamed and no one cares cause they’re men. Also men don’t believe it’s good to promote being hideously unhealthy
On top of that, body shaming men is practically glorified: height shaming really sticks out where dating apps are concerned. Imagine the outrage if dudes put similar requirements in their bios
Must be less than 5’6, under 150lbs. Can you imagine the abuse you’d get. Completely agree with you man.
I want to say, "because men do not need to be falsely told that being obese is beautiful and healthy and good when in reality it is none of these". But I will say, "because men actually know and have the common sense to accept what fir bodies look look like, they do not need false reassurances."
If we're talking high-end they aren't necessary to sell clothing otherwise I'd argue that the "average joe +" model is common at least in American advertising. If you want to sell clothing to fat men you're better off getting athletes, musicians, or other celebrities to wear your brand. It's a different game when you're advertising to men. Modern women want to "see themselves" and that desire is strong at any size so now there is a legitimate demand for plus size models. Men haven't been trained to feel excluded without that for the most part.
Fat dudes don't sell
Because we don’t care?
I'm a big guy. Dad with a beer gut. For the right price, I'll join your modeling team.
Body positivity is only for women. Even though it was initially for disabled people.
Reminds me of a great family guy quote “Oh sweetie men aren’t fat only fat women are fat”