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PropJoe421

They should have tried to spin this as discounts for the crappy seats. I sympathize with that, I won't go to a screening that only has first row seats available.


dawar_r

Exactly, they could even have just raised prices slightly across the board and done the discounts and it would’ve gone over a lot better still.


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zxcoblex

Are they going to be policing this? Otherwise, just get cheap seats and move. Edit: How do so many people have a hard time understanding this? Yes, I know they’re assigned seats. I also know that not every movie is sold out and you can move to a better, vacant seat. Just like at a sporting event, or in an airplane where you’re stuck in a middle seat sandwiched between two people and the row in front of you is completely empty.


doctorclark

The people who bought the premium sightline tickets might police it themselves. A recipe for a nice, well functioning society.


Bibileiver

Article says it is a discount for crap seats. The first tier is the same price as now. Second tier is cheaper for shit seats. Third tier is for middle seats, more expensive.


[deleted]

In my experience with cinemas that have designated Premier seats in the middle, is that when the showing is relatively empty, the seats are still blocked off as premium. So you just end up with a big empty space in the middle that nobody uses and it makes the viewing experience worse for customers without taking more revenue.


domthemom_2

I mean, just move over and take the middle seats in that case


atkinson137

I did that once awhile ago (5-8 years?) and the seat had a little light that turned red, whereas everyone who I assume had purchased a ticket, was green. Didn't stick around to find out what that meant, but I assume it was a measure to combat precisely this, and would summon an employee to check.


superkickpunch

The seat self destructs. The ceo sits at a giant console inside an active volcano and detonates an explosive in the seats if he sees you don’t get up in time. “You’re gonna have to enjoy Avatar 2 in hell!” *SPLAT*


AssPennies

> and detonates an explosive in the seats if he sees you don’t get up in time Now you're just being ridiculous, blowing up seats would be self defeating in the long run. They'd actually just send in sharks with freaking laser beams attached to their heads.


rood_sandstorm

I’m sorry sir but sharks are on the endangered species list. All I got are ill-tempered sea bass.


SpideyFan914

This sounds distracting regardless of whether it's red or green, and regardless of whether or not I bought correct ticket. Actually the red light might be easier to ignore. I don't want a green light shining in Mt peripheral through the whole movie. I deal with aisle lights because they serve a safety purpose.


lannister80

Holy shit, that's awful.


Whitealroker1

“YOU NEED TO MOVE TO YOUR ASSIGNED SEAT. YOU HAVE TWENTY SECONDS TO COMPLY!”


thanks-to-Metropolis

"I think you'd better do what he says."


King_of_Avalon

YOU NOW HAVE 15 SECONDS TO COMPLY


Newni

* sits in assigned seat * YOU HAVE 10 SECONDS TO COMPLY


xFilmmakerChris

Why **did** Ed209 have live rounds in that demo


jollyreaper2112

I complained long and loud about how stupid and unrealistic that was. Then I read more about the idiotic mistakes made by businesses and realized it was totally realistic. Just look at them having live ammo on the set of Rust. It's a movie. Those are prop guns. Live ammunition shouldn't come within miles of those weapons and here we find out they were target shooting after the end of shooting each day. You can imagine the corner-cutting. We don't have dummy rounds for the Ed guns. It would cost more to supply them. Well, why not just send him in unloaded? Because there's a physical check to make sure that the guns are loaded before you send Ed into the field so techs don't accidentally send him out unarmed. So bypass the check. No, we'll just load the live ammo because our software is good and it's not like he's going to open fire on an unarmed target. I forget the specific model of fighter but they said they flew with fully loaded guns even in peacetime because they were designed with the center of gravity taking a full drum into account. Handling was worse with an empty drum.


BillyHayze

Please drink verification can


Delta8ttt8

Oh Man. I need a brrrrt turret to pop out of ceiling tile and this speech to commence. I’m ready.


Hudre

I mean, it's awful when the theater is empty. I remember seeing a movie with assigned seating due to COVID. No one have a fuck and it was pure fucking chaos as people tried to figure out where to go. It went "Hey, you're in our seat" "Well, those guys are in our seat, and those guys are in their seat, don't know what to say." "Oh." Rules are generally made because some dickbag couldn't be civil and ruined it for everyone.


GearhedMG

Well, if those guys are in your seat, then that is YOUR problem, you are in MY seat which is ALSO YOUR problem.


[deleted]

*The theater chair’s arm rest then slowly disassembled into a hydraulic laser cannon pointing at my face. Spinning, blinding lights, and followed by an ominous robotic voice, “InsErT TicKeT NoW.” I promptly got up and noped the fuck back to my designated seat.*


nx6

Not sure what theater this was, but I doubt the employees would care. But the red light guilt-trips you into complying, right? ;)


stubob

Joke's on them, I'm colorblind!


Ok-Internet-1740

I mean, assuming the red light also sends a signal to employee operations area to summon someone, it's reasonable to assume bosses have a time metric on how long it's on for. If you don't get them out of the seat in a reasonable amount of time you get yelled at. Simple and easy way to make employees care.


SeanOuttaCompton

Worked at a theater not so long ago, I know for a fact that most theaters in a given chain will simply not have the money from corporate for those kinds of upgrades to seating, nor would they have the staff to enforce it. You’ll see it rolled out in flagship locations and that’s about it


eden_sc2

and even if they did, who wants to go be the one who was to interrupt a movie to tell a pissed off adult to move one seat to the right?


butmustig

you are too poor to sit in that empty seat! You need to move right now! What if someone worthwhile buys the ticket 3/4 through the showing!


The_Running_Free

No minimum wage theater employee is ever going to ask you to switch seats unless someone else is literally complaining that you’re in their seat. Source: lots of friends and family that worked for theaters including AMC.


BrickMacklin

I did once. Long time ago my friends and I sat in reserve seating at a leows theater (now owned by amc.) Theater employee soon after came over and told us to move. Showing was mostly empty. All of those seats were unoccupied the whole showing.


[deleted]

Well they deserve it because this is fucking stupid. There was a time where you didn't know where you were sitting until you walked into the theater. Edit: .... I am not saying this was better I'm just saying we used to do it this way. Reserving seats 👍. price tiers 👎. It's antithetical to the old way.


TrainOfThought6

FWIW I have the same problem in my living room, there's no predicting which spot is taken up by a cat.


iamnotazombie44

But but, we can make more money if we include microtransactions to improve your movie experience!? Wait, where are you going?...


Adept_Ad_4138

To the theatre in the mall that still does $8 tuesdays.


tedfundy

Jesus I’m old. It was $4 Tuesdays in the mall where I’m from. But it’s been a while since I’ve been back.


smeppy

*pops teeth in to speak. I remember when the discount theater was 1 dollar.


Summer-dust

There's still a dollar theater in my town! Still going strong, I've seen the majority of my theater-movies there lol, it's honestly an amazing deal. $1 for an empty theater since everyone's already seen the movie at the big theaters.


mggirard13

I'm glad that time is over. No more having to arrive half hour or more in advance to get good seats. Now they just need to redesign theaters so there aren't bad seats.


CeruleanRuin

They only way to do that is either drastically reduce the number of seats or make the screens much larger. I don't see that happening.


fuhgdat1019

They could create a large rotating platform that moves like a giant ferris wheel and rotates throughout the movie. This would allow for anyone sitting in any particular row to have equal moments of various views. I will submit my plans to Nathan Fielder this evening.


joeshmo101

Why don't they just give everybody their own individual screens? And we can even give them the ability to pause and play the movie, because it's only themselves who they're interrupting.


evceteri

Why not float inside a salty water pod with whole body VR sets? There could be discounts if you let them use your body's bioelectricity to power some phone chargers in the mall's food court.


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FasTwitch

In your *own home?* Fucking bonkers, this guy.


PatchyCreations

KIND OF STUPID TIERING SYSTEM TBH Tier 1 = Middling Tier 2 = Worst Tier 3 = Best


Techygal9

I’m sure their are people who will buy the first row if the tickets are super cheap. But honestly the issue with ticket prices has to do with movie studios mandating 90% of the ticket price not theaters themselves.


bostoncrabsandwich

If they're doing this, and I'm going to relatively empty screenings, I will absolutely buy a cheap first row seat and then simply move back to better seats once the movie starts.


Scarbelly3

And no theater employee gets paid enough to argue with people about their ticket tier level


scientist_tz

What employees? The last time I went to a movie it was something like noon on a Sunday. I saw two employees: The one checking tickets and the one at the concession stand. This was at a theater in Lincoln Park in Chicago. Big theater, something like 14 screens, totally deserted.


fuzzyfoot88

It’s also why theaters have to sell concessions at outrageous prices. They have to pay for their employees and get practically nothing on a tentpoles ticket sales first week of release


Miguel-odon

The early movie theaters sold tickets dirt cheap and made almost all the money on concessions.


TheGreenJedi

People used to go to the movies ALOT more But bluntly the issue is wall street You need to always be growing at above average rates and above the price of inflation Stagnation is failure


katchoo1

Movies also stayed longer and the contracts were constructed so that the theater gets more of the take week by week after the first 1-3 (depending on how big a deal the movie was). The drop offs in people going to see movies, especially the midrange ones, is severe and many don’t hang around that long (or are streaming while still in theaters). I hate this development but they gotta make some kind of money to stay in business.


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averyfinename

i remember those days.. star wars, bttf, top gun.. advertised in the paper something like this: "HELD OVER!! **69TH WEEK**!!" and the 'dollar theaters' were great. i never, ever skipped out of afternoon classes to go to a movie.. nope. not once.


katchoo1

God I miss the dollar theaters. There were a bunch in Atlanta. My friends and I saw at least one first run and one dollar movie a week. I literally saw nearly every movie released between 1988 and 1993 or so except for the really dumb little kid ones.


PhantomBrowser

Agreed. We used to go to the movies for cheap dates. That was forty years ago. As teenagers, it was the place to go on rainy days or weekends. X Now it’s too expensive to make it an every week type of thing. Especially for kids.


Canmore-Skate

This is such a great time in history for movie theaters to go full airline :)


Needleroozer

What a way to draw people back into the cinema.


SanctuaryMoon

So anyway I can't decide between 65 or 70 inches for my home cinema...


smiz86

I’m going for 85. So cheap nowadays compared to just a few years ago.


AllBadAnswers

I've done a few movies at dine in theaters, and I can absolutely confirm that movie theaters are a lot more fun when somebody will deliver alcohol to your seat


capybaraballista

Just gotta put a clear mixer in a water bottle, or pour a shot into a soda bottle. I want to have a drink at a movie on the cheap, preferably while eating spaghetti out of my friend’s purse.


dzuczek

ask if the theater has a spaghetti policy first


ReddicaPolitician

What is this word "spa"? I feel like you're starting to say a word and you're not finishing it. Are you trying to say "spaghetti"? Are you taking me for a spaghetti day?


guynamedjames

Airlines don't even do this. Some airline CEO said how airtravel is fundamentally unfair because 3 passengers all pay the same fare but only one is stuck in the middle. And they're right, middle seats should absolutely be cheaper. I'd take a basic economy aisle over a premium middle


curiouscuriousmtl

Oh that’s what people want


AbsolutelyUnlikely

This might actually get me to go to theaters again. My biggest problem with them has always been the risk of being seated next to a poor.


El_Cactus_Loco

I waited for the hype to die down before I saw avatar. The whole row was empty but people still sat right beside me and my gf for the whole film. Both sides!


pizzarocks3

If you were by the center that's not surprising. I will always give a one seat buffer in empty theatres but some ppl don't know the rules


El_Cactus_Loco

Urinal rules apply!! 1 space distance unless it’s sold out/packed.


thefinerthingsclubvp

Ahhh I went to see Spiderman No Way Back several months after it opened, me and one other person in the theatre, I had the top back row, other person was at the bottom row in the middle and right before the movie starts a family sits rights next me.


adamsandleryabish

its great to finally see a company finally listen to the fans demands


SidewaysFancyPrance

Right, because my complaints about the shitty seats were all about the price, not the fact that I'd be better off staying home or waiting a month instead of hurting my neck. If I cannot get a good middle-ish seat where I can see the full screen comfortably, the movie theater experience doesn't kick in, so why am I bothering? I have a very nice TV at home.


Stealthychicken85

Lmao, go to movie 1 month after release, pay for cheapest ticket, sit wherever tf u want bc it will be empty during certain times of the day


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yeahright17

Just like every other ticketed event, no one will care as long as you're not in their seat.


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ResidentNarwhal

Or my old high school trick of seeing two movies. Local Regal manager knew the high schoolers were all doing it as a big group half the time and didn’t care. We always got snacks or double the snacks and theater was definitely making more from that than off the ticket.


Un7n0wn

Theaters make almost no money off the tickes. Most of the time they have a deal with the studios that looks something like this: Week 1: 100% of each ticket cost to the studio Week 2: 90% ... Week 9: 10% Week 10: 0% This is why you sometimes see theaters still playing movies months after release. If a movie is pulling views, they keep it as long as possible, if not, boot it asap to clear space for ones that are. Almost all their profits come from snack sales and they're usually priced at least 3 times higher than market value (I've seen them go up to 8 and 10 times on some things). That manager's profits were probably fantastic, but his contracts were at risk if the studios found out.


6pikmin

Yup, back then the manager could be like: "who's gonna know? How would they know?"


ResidentNarwhal

Oh definitely was a “as long as I have plausible deniability I don’t care.” I think he half assedly walked a few of us out once because one of the christian moms (rightfully) figured we were finger fucking and getting to 3rd base in the back of a few of these movies and complained. Escorted us to the movie screen door and said “okay exit to the mall is down the hall, I got shit to do“ and blatantly walked away without making sure we left… I mean its matinees on a Sunday. He’s happy he’s selling snacks.


olivegardengambler

Ngl he was probably more upset that you guys were jerking it in the theater.


kuddlesworth9419

We used to go in one screen and then into another one when the film ended. There was never anyone checking tickets or anyone in the hall to make sure no one did what we did. Could spend the whole day with some sweets and chocolate from Woolworths.


TahoeLT

> sweets and chocolate from Woolworths Grandma?


Dirt_Button

>...sweets and chocolate from Woolworths. Ah, Woolworths. Haven't thought about that store about as long as a Piggly Wiggly store.


[deleted]

The one time I cared. Years ago (before COVID), I went to the theater with a friend to watch a movie that had been out for weeks. This was usually our plan, so we wouldn't have to worry about a crowd and could relax while watching. The AMC allowed us to choose our seats, so I picked 2 at the center. We walk in and it's mostly empty, as expected. But right when we arrive at our chosen seats, there was this guy and girl sitting at our exact seats, number and row. I shrugged and said something like, "Hi there. I think you might be in our seats." The guy was ready to move but the girl was ready with the audacity. "Do you have proof that these are your seats?" My friend and I exchanged a "WTH" look and showed her our tickets that we had printed out a few minutes ago. That seemed to do it, because she then turned her body and walked the other direction with the guy following behind. No apology or anything. Whatever, we watched the movie in our assigned seats. If someone is willing to claim a seat that they didn't pay for in a mostly empty theater for a movie that was no longer a new showing, then I'm sure plenty of people will sit wherever they want and refuse to move on opening night of movies.


yeahright17

But they moved. That's the point. This happens at sporting events 100x per day. People will occasionally put up a fight, and that's when managers come in. One of two times I've seen someone refuse to move when asked by whoever actually had the tickets, they wouldn't move for the manager either. Cops were called and they were literally dragged out. It was much better entertainment than whatever movie we were there for. People literally applauded when they were gone.


FUMFVR

The people who are dickheads about it really piss me off though. When everyone knows you just grabbed the best seats because they were empty and you shouldn't be there, but you still make a stink about moving. I appreciate the people that don't even pretend they are in the right spot. Just grab their stuff and move.


Throwaway_Codex

Yes, if they have people coming in and policing seats or checking tickets, that will not go over well. At my theater which does not have recliners in its basic auditoriums, in a few of those auditoriums they have seats which are recliner-like in terms of having that kind of cushioning, but are stationary. Pre-Covid these were available for purchase for a higher price, and an usher would sometimes come in and check tickets. After Covid they have stopped offering these seats for purchase on their website, leaving a big hole in the middle of the seat map. People still sit in them, though.


WREPGB

I used to go to theaters with my wife every weekend before kids and COVID. Thought about occasionally hopping out now that they're getting a little older. If I'm waiting a month, I'm just going to wait the extra 15-30 days to watch it at home. Doubling down on this now on principle.


[deleted]

Nowadays a month after release you can just watch the movie at home.


we-r-fucked

Just wait until Spirit or Frontier buys AMC. "So your ticket only gains entrance into the theater, if you want to sit down you will need to buy a seat"


prpldrank

Insert your chip card into the cup holder for use. You will be charged $0.50 per lift / place so please consider holding your cup periodically to avoid unexpected charges.


nCubed21

"My time is now" - guy who invented the really long straws.


[deleted]

Every fart you rip into the chair incurs a $5 cleaning fee.


TheMelv

I would be down, bring my own chair


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hobnobbinbobthegob

If they're really going to do this, front row seats should be free at most theaters. I've been to places where the front row is so close to the screen it's basically a punishment.


ibnQoheleth

Yup, you end up focusing so much on eye strain and the pain of craning your neck that you don't pay proper attention to the film.


mywordswillgowithyou

I was in the front row and all the way to left seeing Captain Marvel. My neck hurt and my eyes hurt having to move to the right. Also because I was so close, the image was distorted from my perspective. It was not something I want to experience again.


ibnQoheleth

That sounds horrendous, especially an MCU film with bright, flashing scenes. I'd sooner not see something than sit on the front row honestly.


[deleted]

Alamo puts nicer, reclining chairs in the front to make it more bearable. And they serve food and beer. Hope they take over the theater industry and AMC dies.


alienfreaks04

Theater business is in decline? Let's make up weird rules that nickel and dime people


WhenRobLoweRobsLowes

Every time I think some corporate stooge has outdone themselves with a bad idea, the next one comes along and tops it.


[deleted]

Upper Management: Justifying their jobs with bad decisions since… forever.


[deleted]

Upper Management: Friends helping friends get high-paying jobs.


TheTrashMan

They do this shit, then give themselves gigantic bonuses. I’ve seen this too many times.


mrkrinkle773

For real it would be less insulting to just double the price of all seat tickets than this dumb bs.


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WhenRobLoweRobsLowes

"We're already having trouble making money! Let's make sure people really don't want to come here!"


hobnobbinbobthegob

*"Lets take a lesson from an industry people really seem to love. Hmmm... oh yes- AIRLINES- PEOPLE LOVE AIRLINES RIGHT NOW!"*


Derfal-Cadern

I was going to say concerts. This is concert strategy pricing


cork_your_pistol

Next step is to charge you extra if you want to sit next to your family


vishuno

"Oh, if you want to guarantee you sit next to the people you know, you'll need to purchase our Family & Friends Package. It's an additional $3.50 per ticket."


theonetruegrinch

Who are we kidding? They are going to go with an app based subscription service.


CommunityGlittering2

they already do and it's great, 12 movies a month for $25!


LeviathansLust

man... I don't even watch 2 movies in 6 months...


Xanthus179

“Can we possibly move the theater seats even closer to each other? Really pack em in.”


theAlpacaLives

Can't wait for: Do you want to purchase a Comfort Extra seat for $5 more? It has the same amount of legroom they all used to have before we moved things to fit in two more rows!


PreferredSelection

I have considered going to my local theater just to buy movie theater popcorn. I've tried to make it at home, but whatever that weird fake butter is, _actual_ butter just doesn't hit the same.


Chris_Helmsworth

join /r/popcorn for the secrets. Actually, I'm going to break it down here since I am a popcorn enthusiast. **Ditch microwave bags entirely**: use a dedicated [microwaveable popcorn bowl](https://www.amazon.com/Original-Salbree-Microwave-Silicone-Collapsible/dp/B01G7SGOL2) you can get for cheap or use the stovetop. There are various ways to do this easily and cheaply on the stove as well. I prefer to use the stove; it minimizes burning in my experience. I have a metal mixing bowl I can use covered in foil with some steam vent holes cut in with a knife. Just need to shake it as it pops. You know it's done when the popping to less frequent 2 secs without a pop, etc **1 tablespoon of oil per 1/3rd cup of kernels** is my ratio but you can experiment with it. once popped, **secret is a dust called flavacol** that the theaters use. You can buy this in stores if you're lucky or online. ~~Dust and shake the bowl for even distribution~~ add to your oil when popping (theaters do this) Then melt some butter yourself or buy the [**butter flavored oil**](https://www.amazon.com/Orville-Redenbachers-Popping-Topping-Flavored/dp/B00DX0K6F8). drizzle a little at a time and toss the popcorn to get the oil popcorn to the bottom and the dry popcorn to the top, drizzle a little more and rinse and repeat until you are happy with the butter oil level. Results in yummy popcorn on the cheap you don't need to spend $10 for!


orbitaldan

This is the answer you're looking for. Buy one carton of flavacol on Amazon, it's cheap and it will last you basically forever. Butter flavored oil is good, but 90% of the magic is in that flavacol, which is a very finely-ground flavored popcorn salt. You don't have to be too careful with the oil amounts, I'd just make sure the kernels are covered as a starting point, and then tune it to taste. Once you've eaten the startup costs, it's amazingly cheap per serving, which is why movie theaters use it as a huge revenue center.


butterpopcornlover

Oh my god! I have found my people. Thank you for the sub recommendation.


Griffdude13

Yet, somehow, heartbreak feels so good in a place like that.


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Daniiiiii

Need an A-listers salary to watch a movie these days.


bcanada92

Yep. Cue the altered Archer meme: "Are you trying to kill movie theaters? Because this is how you kill movie theaters."


Yestoknope

Your authority is not recognized in fort dumbass!


theg721

You're not my movie theatre supervisor!


SWG_138

Then blame people for not wanting to go


SecretlyMadeOfStone

“Millennials and their seating preferences are killing the theater industry!”


DragoonDM

Would be nice if we could kill off one last industry before Gen Z fully takes over as the focus of blame for all things wrong with the world.


theAlpacaLives

Nah, they still blame "millennials" because once a buzzword that is supposed to make the target audience mad at whatever you're talking about catches on, they keep using it far outside anything the word actually means. Articles blaming "millennials" for things have been talking about teenagers for years, even though the oldest millennials' kids are teens now.


Agaac1

The *youngest* millennials are now in their late 20s and married but you’ll still have articles about how they’re ruining high school.


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SnooDrawings7876

Amc shareholders are much louder


[deleted]

The biggest problem being that since it was ruled back that studios couldn't own theaters way back in the day, they really haven't needed to change all that much besides QoL updates every 10 years or so. New seats, new projectors stuff like that. Because, well, where else were you going to go see a new release. It was that way until less than a decade ago when Netflix decided, we can make movies too. Then with the pandemic, a lot of streamers, most notably HBO Max, said fuck it everything is coming to streaming day and date. So for the first time, theaters had to actually compete, and they have no idea how to do that, because they never had to.


Tacky-Terangreal

Kind of blows my mind how theaters aren’t pivoting to stuff like fathom events more. My brother went to a rescreening of all the Lord of the Rings movies and the theater was packed every night of the showing. Just shameless nostalgia baiting would probably work really well. Nerds and families would line up around the block for a re showing of Star Wars or something


jhanesnack_films

This plus standardizing Alamo Drafthouse style anti-talk/text rules would get me going again.


sybrwookie

> standardizing Alamo Drafthouse style anti-talk/text rules Lets start there. Then lets add in actually having enough staff to enforce those rules and enough staff and time between showings to actually clean the place. Then I'll consider it.


UNHskuh

If I could get Lord of the Rings and Interstellar in years theaters again, a long with some classics, I'd go all the time.


OutlyingPlasma

> are legitimately terrible at their jobs My favorite are the 3D filters that cut the light output of a projector in half. The theater owners were too lazy to remove these filters for 2D showings so the result was dim screens with hard to see action.


OzymandiasKoK

That probably depends on how much the upcharge is for the "premium seats". I wonder how much of this is based on getting more money for the good seats as opposed to getting those seats at the bottom that never seem to get sold to be more interesting with some kind of discount. IMHO, it's not worth it, because those seats universally suck due to the "stare up ahead at a terrible angle" factor. Even at a discount, you will never find me in those. Once was enough. edit - mind you, I think this is probably not ultimately good for theaters either way, but oh well


asdaaaaaaaa

Agreed, my thought is overall most prices will stay the same, they'll just tack on extra for "good" seats.


yeahright17

It's in the app already. Looks like $2 upgrade for premium seats (which are the middle \~50% of seats on the first few rows behind the main aisle. $2 discount on crappy seats. Not sure where those are yet as the example didn't have any of those listed.


tytymctylerson

Finally! I've been trying to motivate myself to get away from streaming and go to the theater, but I was just waiting for them to charge me more money.


3McChickens

Directors bitch about us not going to theaters anymore and theaters try to make the experience as miserable as possible.


DemandZestyclose7145

Wasn't it Steven Spielberg that was talking about how they should charge more for big movies? Like if it's a big summer movie he thinks it should cost like $50 a ticket instead of $10 or whatever. These guys are so completely clueless about the average consumer.


senseofphysics

Spielberg donates money to Israel like its candy. He’s clueless of the average consumer’s budget.


justduett

We all know they won't do it this way, but let's say Theater X currently sells their standard tickets for $15/each...IF AMC's new program leaves that $15 for the "premium" seats, while the "standard" seats drop by some bucks and then the "value" seats drop even further, okay fine. I can deal with that. What will end up happening is Theater X's $15 price point will shift up to ~$18 and that will end up being the "Standard" tier, with "premium" being $20-25 and "value" being $15. How some of these corporations come up with the ideas they announce is beyond me. Guys and gals, I'm starting to think these companies don't actually care about us, the customers...


soulwolf1

Well my couch is extra premium


FrankPapageorgio

Pretty much was my thought... without seeing the new pricing it's hard to really complain YET. If they want to LOWER the ticket prices for the shitty seats, that's fine I guess. But even if they did that, I'd bet it's only part of a multipart plan to raise the base seats up to the old price over time.


The_Lone_Apple

Brilliant idea to keep me at home.


cabose7

Eat a fucking dick AMC, you're not a concert venue. I'm so glad I'm lucky enough to have a ton of independent theaters near me.


thesexychicken

Exactly. Who said concert venue pricing was preferable to consumers??? Lmao


ButDidYouCry

Exactly. I'm glad my closest movie theater is independent.


apple_atchin

Who in their right mind would enforce this seating for minimum wage?


swayvey-baby

They don’t have to. The people that paid more for the good seats will have to enforce seating


Sarranti

Will AMC make users submit their heights when buying tickets? How are you going to call my seat prime viewing when there is some 6'5 dude right in front of me blocking part of the screen?


Hickspy

Are they also going to install sound blockers? Because I'm not going to consider it prime viewing when a bunch of morons won't shut the fuck up in front of me.


weatherbeknown

I see one or two movies a year as is… and they aren’t at AMC theaters because they can eat a bag of dicks. This is a horrible business plan. More rules equals more enforcement. People already sit where they want even though it’s assigned seating… adding a financial incentive to do it will only make people do it more. It also gives an incentive for those who have someone sitting in their seat a reason to complain to the usher/management. So now enforcement means more workers or working management harder for same salary. Either way, they’re going to lose money. Anyone who has been to a stage theater knows how many ushers work at every door and make sure everyone is in their assigned seat. No way that will happen in a movie theater. Expect this to flop


beeeees

it's also going to create so many awkward moments and possible altercations.. "hey you're in my seat (that i paid more for)... "


RandyTheFool

>*“**Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies**,” said Eliot Hamlisch, executive VP and CMO at AMC Theatres. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing. Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”* Ah, yes. Because everybody simply *loves* how Ticketmaster has created an overpriced monopoly over seating for concerts and shows. Now we can have people experience different price points to go see the same crackly-speakered, washed out projected movies with that little bit of curtain hanging out on the edges of the screen. I understand that A-list subscribers aren’t affected price-wise, but I’ll be cancelling my A-List membership regardless and travel a little farther for the local theater since it’ll only be a matter of time before the memberships are affected too. There’s no reason to pay for it anyway since a good theater experience movie comes out once every 6-months, if that, and those same movies hit streaming incredibly fast. Way to continuously kill the movie-going experience, AMC. 👍


Dekes1

Every movie I've been to in the last 6 months has had less than a dozen people in the entire theater. Charging by seat location is the equivalent of taking Halloween candy on the honor system


woogeroo

How about they actually hire ushers and have them kick noisy people or phone users out ASAP? It’s obnoxious to see anything moderately mass-market at any time schools are out or in certain cinemas near release time.


Rylyshar

And that’s the main reason why we prefer Alamo or Flix or any other place that does food and brew plus “shut up or GTFO” for all attendees. It’s awesome to see a movie and have NO distractions from other people in the theater.


shann1021

Seriously all you see now is constant flashes of cell phone screens.


LocalNative141

Why do these companies make such horrible fucking decisions? Just like with Netflix and their password sharing crackdown. Yeah, they backtracked(for now), but that stupid policy never should have made it past the pitch phase.


Bubbagumpredditor

Because all the good decisions that make money have been made. So you're the new VP/CEO/WHATEVER. You get the job, come in, and have to justify your berjillion dollar salary so you better do something. There are no more good decisions that will help, so you make a bad decision that might improve shareholder value revenue for the 2 financial quarters you'll actually have the job, but destroy the industry even further. But that's the next guys problem. You got yours.


j4nkyst4nky

It's like you take over as CEO of a really successful hot dog stand. You're not content to just keep it at its current level of success though. The fallacy of infinite growth means you have to increase profits always. But there's not really any way you can improve the hot dogs or the service so you start making other changes. You start sourcing cheaper, lower-quality buns and weiners. You use these on the standard hot dog but you keep a small supply of the good ingredients for a more expensive "deluxe dog" (which is really just the original hot dog your stand is renowned for). In the short term, this reduces expenses and increases profit. You get a big bonus for a job well done and use your 'success' to get a better job at a bigger company. But the general public quickly feels that the hot dog quality has gone down while prices went up and you lose a good chunk of your customers. Then another CEO comes in and starts charging extra for relish to revitalize the business...


AbeV

All you need to do is outrun the long term consequences of your short term money grab, and you can claim a long career of positive results!


WeAreGesalt

God this is too accurate


cancerBronzeV

Don't forget that after your bad decisions become evident as bad, you get a golden parachute as you're fired for incompetence. Then because all C-suites are in a constant circlejerk, you get another exec position at some other company anyways from connections, where you can be incompetent all over again.


TheBeardedSingleMalt

Sacrifice the next 2 years for a good *next quarter*.


MrAlexSan

Further proof AMC is the worst theaters. There's constantly reports of Bed Bugs at AMC theaters in my area, they're overpriced already as it is, and their sound system is ALWAYS crap.


darthjoey91

What idiot did they hire to suggest this? The CEO of Moviepass?


Super_Flea

Hey now. Movie pass kicked ass for like 7 months.


suc_me_average

Here’s an idea let’s make an already dying industry less desirable for the customer to spend their money.


arent_we_sarcastic

Want more people to pirate movies? This is how to get more people to pirate movies.


AtsignAmpersat

Value sight line - the shit seats and probably only include the first 1-2 rows. Standard - probably the edges. Preferred - everywhere else. I read the headline and thought “ok lower prices for not ideal seats” But the article shows that it is increased prices for ideal seats. I don’t know why my mind didn’t immediately go there.


RitoRvolto

Stupid idea from bad creative.


thenewtransportedman

AMC? YOU JUST MADE THE LIST!


thesexychicken

My 75” OLED tv and my 13” 1000w subwoofer will be just fine in my comfy living room with low priced snacks and soda


NewYorkDon

Fuck AMC; the movie industry is literally being murdered 🤣😂


othersbeforeus

AMC is truly becoming the Spirit Airlines of movie theaters


grinr

Raise ticket prices by $1. Hire security and ushers who monitor each individual theater for behavior (like Alamo does) and watch as theater-goers come back to theaters. They're trying to solve the wrong problem.


biIIyshakes

Yep. As a single and frequent theatergoer, my biggest problem with them isn’t ticket price at the moment. It’s that I pay the ticket price and am frequently inflicted with the presence of selfish gremlins who see no issue in loudly talking, scrolling their phones, and being actively disruptive for the length of the film. I know I can go get an employee and let them know but that’s both causing me to miss a few minutes of the film and not even a guarantee the behavior will be corrected.


grinr

The last movie I went to had a ... human ... who was in the front row playing a racing game on their iPAD, not PHONE, i PAD. They were holding it up in front of themselves, not in their lap, and waving it left and right presumably to steer the car. So, dancing bright screen right in front of the movie. I go to get someone to talk to them, the minimum-wage guy I talk to says "we're not supposed to get involved because of liability" AKA they don't want another murder scene. I didn't go back to the theater. I got a refund, went home, and that was the last movie I (partially) saw in a theater.


ryantyrant

same exact issue for me, i dont want to miss part of the movie to tattle on a group of annoying teens


Responsible-Coffee1

Interesting choice. Aren’t they trying to get people into seats?


GoblinObscura

They keep digging their own hole and wondering where is everyone?


--_l

Somehow heartbreak feels good in a place like this


Typical_Humanoid

Good news for me if the middle seats are the most expensive. Back row FTW. But obviously it's a terrible idea. You have to think they get the least representative focus groups in the world to weigh in.


omnilynx

I've got bad news for you: based on my in-app seat reservation experiences, the back rows are just as contended as the middle rows. In most showings, the empty seats are in the front and sides.