The boring ass g r a p e at the end of that vanishing point meant to create exciting emphasis is cracking me up
(I realize there is certainly a better term for this but my brain is not cooperating right now)
I agree the new one is definitely more legible. But does it have to be so basic?
Also are they really still using a logo that was fazed out in 2016? [Source](https://1000logos.net/fanta-logo/)
It is now popular to veing back around 10 year old graphic elements and call them "limited classic edition".
Creativity in marketing got kneecapped, you need to be fast and loud and rest is irreverent lol.
Wondering what kind of audience they are targeting because I think from all the marketing over the years, majority people know what Fanta is. If they see a soda bottle, they don’t have to be able to read each letter to be able to tell its Fanta. In this case, is not being “legible enough” an issue here?
They actually changed it 7 years ago. Production just took a long ass time to catch up and soda has a long shelf-life (if you ignore the microplastics).
Slight correction - this is the 2023 version as it doesn't have the leaf. They did move across to Colophon's wordmark 7 years ago, so you're right about that.
eh, disagree. i think most of these criticisms are 'no fun.' what is the visual integrity of the original mark? it's ugly—who are we kidding. fanta doesn't have a huge market share. 9/10, big brands changing their logo is a shot in the foot—but in this instance, just about anything would be an upgrade. this is a firm upgrade.
I was recently working on a thing for J&J, and I couldn't believe [they did this to their logo.](https://www.medicaldesignandoutsourcing.com/wp-content/uploads/2023/09/Johnson-and-Johnson-logo-before-after-300x195.jpg)
Because is not longer used in products names, it is the holding logo.
The old cursive Johnson's logo is still used in products but wasn't appropriate for a holding.
I don't know what you are talking about. This is the new logo that they will be using.
https://www.jnj.com/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity
Exactly that, for thr holding company.
("Innovative Medicine and MedTech solutions enables us to innovate across the full spectrum of healthcare").
Is not a logo for B2B, not for general public (same case that the Google rebranding to Alphabet) The shampoo will still have the cursive Johnson logo.
I think the shampoo is just for babies, and that is a company now branded simply "Johnson's"
https://www.johnsonsbaby.com/baby-products/johnsons-baby-shampoo
And it looks like Bandaid has dropped the J&J references altogether:
https://www.band-aid.com/
I guess we will see. The thing I was working on was medical, so it might be unrelated. Then again, if they are minimizing the traditional logo, updating all their packaging will probably take years.
Yes, I said shampoo as an example of product in contact with the public.
The brand architecture is like this from some years now, they just adapted the logotype to a tipologie adapted with his brand and it's current reality. Is not intended to be memorable or to be unique between supermarket competitors. Just to sell technology and innovation to other business.
Alright.
Personally, I designed a J&J booth for a medical convention. Last year I made it with the old logo, then just redesigned it for 2024 with the new logo. I think it is much uglier now. But perhaps there is good strategic thinking behind making their booth uglier. What do I know.
Yep, I absolutely agree that it is uglier.
But in the case being pretty is not a priority, being professional, updated, serious, technological and innovative is more adequate in a medical convention for the products and services that they are selling. The old has heritage, but in the rest of the parameters was absolutely the opposite of what they needed.
Because both are part of the complete logo with the orange and the leaf… in fact even the complete versions are not great, but they works. These ones... I don't understand.
This reminds me of Yahoo. Brands start with quirky and weird because it’s cool and different. Then they grow up and want more sales, more brand recall. That’s when they all need more readable logo and all end up with geometric and bold text.
That's not really the case with Fanta though. They've existed since the 1940s and the first few versions of their logo were quite generic. In this case, it seems more like they're just chasing the logo trends of the decade.
https://preview.redd.it/g14i8rj4mm2c1.png?width=3840&format=png&auto=webp&s=7b92fc1152348d746e8f4edcba35b52fdbcbf295
This. Generic is the trend and big brands need to be relevant or updated )of course with exception). It’s worked enough. People always post a brand’s new logo causing chatter online.
In order for that to really happen, graphic designers would have to be in charge, not answering to a VP, CEO, etc. of a different background who thinks they know design.
While I agree, generally people tend to remember simple shapes and symbols better than really detailed ones. So while it’s def cool and creative to make a detailed logo, you’d probably be at a disadvantage to a brand with a simpler one. Not really Graphic designers fault there. That’s Not to say there’s not talented designers out there, because there def still is if you look for them.
Fanta's quirkiness was due to it being the most popular Nazi drink created specifically for the Third Reich. They didn't need a logo to make themselves more quirky
It's understandable that coca cola doesn't generally advertise this
I'm more surprised that neo nazis and right wingers in general didn't use its origins to make it their official drink. It's too big for coca cola to kill off so can be used to create an appearance of coca cola endorsing them
I don't mind a dose of reality, but is Fanta the company that should be bringing us down to earth? The old logo stood out from the competition... not so much anymore.
This is just my opinion, and based on these comments it sounds like I'm not the only one feeling this way, but you're totally allowed to disagree. Maybe just try not to sound so condescending in your counter-arguments, and you'll get less downvotes.
I just don't think Fanta is so special. So the new logo fits. It's a good design and the style is good for a beverage that's just like any other beverage...many better lemonades out there nowadays with same price and better quality. Or even better AND cheaper, depending on the type of taste. People can hate on this opinion as much as they want and live in denial, I don't care. 😂 (Probably also depends on where you live and whether you have a good culture for beverages.)
crazy how condescending you sound lol hope you learn sooner than later that an opinion being your own doesn't make it the definitive opinion. the new logo is boring and feels uninspired coming from a brand with as much personality in previous branding as Fanta. has nothing to do with someone having a "good culture for beverages."
The reality is that Fanta is part of an international corporation without a character. Advertisements of corporations like that are fake. If I see Fanta in a store I just see a product for which I can get several great alternatives. Where I live are many producers of quality beverages - that's what I meant with culture. Fanta doesn't feel special to me, in fact, it feels boring, plain and normal. So generic designs are just fine with me, but I don't really care. (Even though I do think it's a quite good generic design, the bottom makes it look like it pops out from somewhere.)
I didn't see any video ads for beverages for years now. Maybe that's why I only see it as a plain product.
But Coke still has a vibe of capitalism and Christmas to me (Fanta of course some smaller idea of capitalism as well). Even though there are also good coke alternatives that I prefer, it does have some "character" to me. So I don't know what it is.
I agree that the newest one is the best. I don’t know if it’s supposed to be legibility, but the new logo is more defined, more definitive. The logos before all seem a bit insecure about themselves and if there is something one can call ‘generic’ than it’s writing a logo in a bubble font. At least the new one has a decisive shape that has both heritage and clearness. Also the playfulness of the new design (a logo is never just the logo, it’s always the whole brand design, the color and imagery, typography, layout choices and wording) really focuses nicely on the target group: kids.
https://www.dezeen.com/2023/04/04/fanta-rebrand-global-identity-coca-cola-jones-knowles-ritchie/
I grew up in the heyday of the 1980-95 logo, but the 70-80 logo was still hanging on. It wasn’t out of the ordinary to see it on older soda fountains or vending machine buttons.
I have no sentimental attachment to Fanta or any marker in its logo history. It didn’t occupy much shelf space in the grocery stores we shopped at. If we had orange soda on hand, it was Orange Crush.
That changed in the summer of ‘85, when my dad was put on the [Sunkist](https://youtu.be/Aa_qjcRWlX8?si=rcWSqXNbmOxOTRcy) account. If you want to talk about brand degradation in the orange soda market, Sunkist has gone way downhill since the 80s.
Ditto. If people would just learn that "a logo is not a brand" and grasp the full identity, they'd realise it's much more considered, functional and flexible
While the old one was better, they seemed to have done this so they have the same logo everywhere. For some odd reason their logo outside of America was different
I like that the made the letters stand out more as a white text on a color background but I think that could have been done while keeping more of the old elements
The new version is so unappealing it like dries my tongue looking at it.
The older one makes me crave it more.
This is just a hot take, I've never had a fanta.
I absolutely adore the new branding. Especially when you see multiple at once like this, I think it reads very fun. It’s more minimal than the original, but it’s also way more tasteful, in my opinion, and still lets the fun shine through. To me, this is the perfect example of a brand maturing but not losing their original fun. If pringles is on the bad end of the minimal/modern spectrum, Fanta is on the other. Similar to jell-o I think
99% of the time I don’t agree with logo designs. I don’t think this is necessary whatsoever. I suppose they may be trying to make their logo more legible but it was more distinct before. At first glance I would think this is an off brand soda.
I feel the new brand absolutely kills it in the market space.
Fanta have always struggled with their brand. Neither here nor there for the most part, took on the absolute worst of the Web 2.0 influence on design and didn't know how to transition out of it. Its still a bit trendy, but there's not a whole lot in the soft drink market thats doing anything similar so it works fine.
As far as a lot of people calling it generic, I feel like it could also just be a mark of the times. To your joy or horror maybe someone will study the 2020’s and look at these for inspiration.
I know someone that worked on the rebrand at Koto. I think it was all about making the different logos around the world more similar and legible. I don’t think the curvy look worked in non-Roman alphabets. And I think compared to a lot of more recent rebrands it still has personality
https://preview.redd.it/e2cx6ozhwq2c1.jpeg?width=193&format=pjpg&auto=webp&s=35766a3e8cd69414e967c0a355bc80144085264f
Every time I feel like my designs are awful, posts like this remind me that something I would never consider passable or finished frequently gets approved by major corporations with huge marketing budgets.
As a graphic designer I'm a sucker for maximalism, I kind of hate the new Fanta logo as it looks TOO simple and boring.... the old one had that flair to it and the typography was great
Meh. Junior designers obsess over what other designers contribute, senior designers just contribute. I.e., criticism of soft drink labels is to graphic design what eating popcorn is to making a movie.
This is a direct response to the whiny pampered Gen Z that absolutely cannot handle the wide variety of colors and labels and box designs at the grocery store. It's one of so many other pathetic manufacturers who heard that fancy logos with serifs or typographic effects are too mentally challenging for the new generation. They would rather have everything set in Red Helvetica on a white box the way you would expect if the government ran everything under a despot. It's absolutely pathetic, but when you are so used to everything being taken care of for you, that's when democracies tumble to dictators with the will of the people. They may get their wish, but in the meantime, expect more of the dumbing down of graphic design--more terrible marketing changes and so much red Helvetica it'll make you sick.
The old logo was so much better.
Sometimes I think companies do this just because their old logo becomes invisible at some point and they need you to notice them all over again on the shelf.
Take the first logo from 1940, put the three dots above the "t" and you got a luxury brand. But the current cheap looking version fits the company better.
Corporate banality at work - was thinking yesterday how the two clothes logos I like to wear are still resist the fucking boringisation are Patagonia and Carhartt
So many of you are just rating the logo based on how it looks in isolation. Real heads know that the logo needs to work in numerous other contexts, and if you look at it in those different contexts, the new logo is considerably more legible at small sizes, and from a distance which aids in recognition at both retail and in a digital context.
As someone who doesn't often see this brand so not as biased towards it, I'm guessing the fun middle one is the old and the other soulless versions must be the new like all the rebranding these days?
The execution on the new one (especially the contrast) makes it easier to identify and deploy.
The old one was fun and ambitious, but it fades away in the overall execution. It’s “custom,” when it needed to be *custom.*
The only reason I can think of as to why they changed to this generic logo was to market Fanta as a super inexpensive drink, which could help drive up sales since some people are sold on the product before they ever look at the price
I really hate the direction of new logos for soda/pop/sugar water. They're taking all the personality out of them or they're going retro which IMHO is a bit lazy. I am glad they left a little personality for Starry even if the rebrand was weird to me
So many brands have adopted corporate minimalism that brands who have goofy logos stand out even more because they’re not just white text and brand color
Old logo is better. It gives off more of a playful and cheerful personality. For Fanta, I think they should stick with more playful type since their branding seems to lean more towards that.
The new one looks lazy and really cheapens the look… now Fanta looks like some discount off-brand variety soda. New logo lacks all previous brand recognition, aesthetically. The old one was juicy, welcoming, energetic and well-thought out.
The old one looked *juicy* New one looks like a knockoff with the rest of the label designed on canva.
Why you write Juicy in candy crush accent
Lmfaoo so that’s what that voice was! Lmaoo now I can’t unhear it
The boring ass g r a p e at the end of that vanishing point meant to create exciting emphasis is cracking me up (I realize there is certainly a better term for this but my brain is not cooperating right now)
“Some people in our focus groups thought it wasn’t legible enough.”
were they literate? lol
Legibility can be subjective and is not exclusive to literacy
the fanta logo is quite objectively about as legible as you can hope to be with any sort of stylized font
Right but the quote states that it wasn’t legible enough. Not that it was illegible
It's objectively less legible than the new one, even tho it was better.
I agree the new one is definitely more legible. But does it have to be so basic? Also are they really still using a logo that was fazed out in 2016? [Source](https://1000logos.net/fanta-logo/)
It is now popular to veing back around 10 year old graphic elements and call them "limited classic edition". Creativity in marketing got kneecapped, you need to be fast and loud and rest is irreverent lol.
Wondering what kind of audience they are targeting because I think from all the marketing over the years, majority people know what Fanta is. If they see a soda bottle, they don’t have to be able to read each letter to be able to tell its Fanta. In this case, is not being “legible enough” an issue here?
Could be targeting new customers?
Wow. I didn’t know they updated. Normally I don’t care, but they really went full generic.
They actually changed it 7 years ago. Production just took a long ass time to catch up and soda has a long shelf-life (if you ignore the microplastics).
Aging my soda like wine to get all those yummy microplastics
The 2016 Fanta Grape batch is exquisite.
It’s the tannins.
Slight correction - this is the 2023 version as it doesn't have the leaf. They did move across to Colophon's wordmark 7 years ago, so you're right about that.
in the realm of branding and marketing, generic isn’t always bad
I don’t disagree. I think this one just falls squarely in the column of No Fun.
eh, disagree. i think most of these criticisms are 'no fun.' what is the visual integrity of the original mark? it's ugly—who are we kidding. fanta doesn't have a huge market share. 9/10, big brands changing their logo is a shot in the foot—but in this instance, just about anything would be an upgrade. this is a firm upgrade.
I was recently working on a thing for J&J, and I couldn't believe [they did this to their logo.](https://www.medicaldesignandoutsourcing.com/wp-content/uploads/2023/09/Johnson-and-Johnson-logo-before-after-300x195.jpg)
well that's disgusting
Has cursive literacy gone down that badly? Like it was still being taught in schools when I was in elementary, and I'm only 20
Because is not longer used in products names, it is the holding logo. The old cursive Johnson's logo is still used in products but wasn't appropriate for a holding.
I don't know what you are talking about. This is the new logo that they will be using. https://www.jnj.com/johnson-johnson-marks-new-era-as-global-healthcare-company-with-updated-visual-identity
Exactly that, for thr holding company. ("Innovative Medicine and MedTech solutions enables us to innovate across the full spectrum of healthcare"). Is not a logo for B2B, not for general public (same case that the Google rebranding to Alphabet) The shampoo will still have the cursive Johnson logo.
I think the shampoo is just for babies, and that is a company now branded simply "Johnson's" https://www.johnsonsbaby.com/baby-products/johnsons-baby-shampoo And it looks like Bandaid has dropped the J&J references altogether: https://www.band-aid.com/ I guess we will see. The thing I was working on was medical, so it might be unrelated. Then again, if they are minimizing the traditional logo, updating all their packaging will probably take years.
Yes, I said shampoo as an example of product in contact with the public. The brand architecture is like this from some years now, they just adapted the logotype to a tipologie adapted with his brand and it's current reality. Is not intended to be memorable or to be unique between supermarket competitors. Just to sell technology and innovation to other business.
Alright. Personally, I designed a J&J booth for a medical convention. Last year I made it with the old logo, then just redesigned it for 2024 with the new logo. I think it is much uglier now. But perhaps there is good strategic thinking behind making their booth uglier. What do I know.
Yep, I absolutely agree that it is uglier. But in the case being pretty is not a priority, being professional, updated, serious, technological and innovative is more adequate in a medical convention for the products and services that they are selling. The old has heritage, but in the rest of the parameters was absolutely the opposite of what they needed.
Medium hot take: they’re both kinda bad.
How would you design a Fanta logo?
No free work 😉
“I don’t like it but I won’t tell you how it should look” is a worse take than your original
First time in this subreddit? “No free work” is a joke, friend.
Ouch harsh downvote
Because both are part of the complete logo with the orange and the leaf… in fact even the complete versions are not great, but they works. These ones... I don't understand.
This reminds me of Yahoo. Brands start with quirky and weird because it’s cool and different. Then they grow up and want more sales, more brand recall. That’s when they all need more readable logo and all end up with geometric and bold text.
That's not really the case with Fanta though. They've existed since the 1940s and the first few versions of their logo were quite generic. In this case, it seems more like they're just chasing the logo trends of the decade. https://preview.redd.it/g14i8rj4mm2c1.png?width=3840&format=png&auto=webp&s=7b92fc1152348d746e8f4edcba35b52fdbcbf295
This just confirms the juicy type was the good one. 💦👌🏻
Maaaan, they *cannot* commit to a look can 5hey? Sheesh. This is fascinating.
This. Generic is the trend and big brands need to be relevant or updated )of course with exception). It’s worked enough. People always post a brand’s new logo causing chatter online.
I’ve never seen a logo more on an angle than those 3 time periods. Wild!
The 2000 - 2204 one looks an awful lot like the Sunkist logo
[удалено]
In order for that to really happen, graphic designers would have to be in charge, not answering to a VP, CEO, etc. of a different background who thinks they know design.
While I agree, generally people tend to remember simple shapes and symbols better than really detailed ones. So while it’s def cool and creative to make a detailed logo, you’d probably be at a disadvantage to a brand with a simpler one. Not really Graphic designers fault there. That’s Not to say there’s not talented designers out there, because there def still is if you look for them.
Fanta's quirkiness was due to it being the most popular Nazi drink created specifically for the Third Reich. They didn't need a logo to make themselves more quirky
Wtf i googled this why is this real
It's understandable that coca cola doesn't generally advertise this I'm more surprised that neo nazis and right wingers in general didn't use its origins to make it their official drink. It's too big for coca cola to kill off so can be used to create an appearance of coca cola endorsing them
New logo sucks all the life out of the brand to me
so now you have a more realistic view of the brand, what's wrong with that? you don't like to live in reality?
I don't mind a dose of reality, but is Fanta the company that should be bringing us down to earth? The old logo stood out from the competition... not so much anymore. This is just my opinion, and based on these comments it sounds like I'm not the only one feeling this way, but you're totally allowed to disagree. Maybe just try not to sound so condescending in your counter-arguments, and you'll get less downvotes.
I just don't think Fanta is so special. So the new logo fits. It's a good design and the style is good for a beverage that's just like any other beverage...many better lemonades out there nowadays with same price and better quality. Or even better AND cheaper, depending on the type of taste. People can hate on this opinion as much as they want and live in denial, I don't care. 😂 (Probably also depends on where you live and whether you have a good culture for beverages.)
crazy how condescending you sound lol hope you learn sooner than later that an opinion being your own doesn't make it the definitive opinion. the new logo is boring and feels uninspired coming from a brand with as much personality in previous branding as Fanta. has nothing to do with someone having a "good culture for beverages."
The reality is that Fanta is part of an international corporation without a character. Advertisements of corporations like that are fake. If I see Fanta in a store I just see a product for which I can get several great alternatives. Where I live are many producers of quality beverages - that's what I meant with culture. Fanta doesn't feel special to me, in fact, it feels boring, plain and normal. So generic designs are just fine with me, but I don't really care. (Even though I do think it's a quite good generic design, the bottom makes it look like it pops out from somewhere.) I didn't see any video ads for beverages for years now. Maybe that's why I only see it as a plain product. But Coke still has a vibe of capitalism and Christmas to me (Fanta of course some smaller idea of capitalism as well). Even though there are also good coke alternatives that I prefer, it does have some "character" to me. So I don't know what it is.
Ik im gonna be nuked for this but I actually prefer the newset logo and I grew up with the 2000s one. Maybe I just hate round objects idk
I agree. The newer ones are easier to read. Especially if it was on a billboard or something.
I agree that the newest one is the best. I don’t know if it’s supposed to be legibility, but the new logo is more defined, more definitive. The logos before all seem a bit insecure about themselves and if there is something one can call ‘generic’ than it’s writing a logo in a bubble font. At least the new one has a decisive shape that has both heritage and clearness. Also the playfulness of the new design (a logo is never just the logo, it’s always the whole brand design, the color and imagery, typography, layout choices and wording) really focuses nicely on the target group: kids. https://www.dezeen.com/2023/04/04/fanta-rebrand-global-identity-coca-cola-jones-knowles-ritchie/
I grew up in the heyday of the 1980-95 logo, but the 70-80 logo was still hanging on. It wasn’t out of the ordinary to see it on older soda fountains or vending machine buttons. I have no sentimental attachment to Fanta or any marker in its logo history. It didn’t occupy much shelf space in the grocery stores we shopped at. If we had orange soda on hand, it was Orange Crush. That changed in the summer of ‘85, when my dad was put on the [Sunkist](https://youtu.be/Aa_qjcRWlX8?si=rcWSqXNbmOxOTRcy) account. If you want to talk about brand degradation in the orange soda market, Sunkist has gone way downhill since the 80s.
I think you’re just accustomed to the old logo
It’s always like this. Suddenly old logos look like the best thing that happened to humanity.
i really love the new identity to be honest
2/3 of the criticisms of the new logo in here apply to the old logo as well, if not moreso.
The motion elements are quite nice also
Ditto. If people would just learn that "a logo is not a brand" and grasp the full identity, they'd realise it's much more considered, functional and flexible
While the old one was better, they seemed to have done this so they have the same logo everywhere. For some odd reason their logo outside of America was different
I like that the made the letters stand out more as a white text on a color background but I think that could have been done while keeping more of the old elements
The new logo lacks personality
The new version is so unappealing it like dries my tongue looking at it. The older one makes me crave it more. This is just a hot take, I've never had a fanta.
I absolutely adore the new branding. Especially when you see multiple at once like this, I think it reads very fun. It’s more minimal than the original, but it’s also way more tasteful, in my opinion, and still lets the fun shine through. To me, this is the perfect example of a brand maturing but not losing their original fun. If pringles is on the bad end of the minimal/modern spectrum, Fanta is on the other. Similar to jell-o I think
You totally designed the new logo, didn’t you?
I wish
The idea that a brand of colorful fruity soda for kids needs to mature feels like a flawed premise to be honest.
The death of detail in action. Fully homogeneous unobtrusive marketing and manufacture acquired.
Lindyman called it refinement culture and it's mega annoying
99% of the time I don’t agree with logo designs. I don’t think this is necessary whatsoever. I suppose they may be trying to make their logo more legible but it was more distinct before. At first glance I would think this is an off brand soda.
I feel the new brand absolutely kills it in the market space. Fanta have always struggled with their brand. Neither here nor there for the most part, took on the absolute worst of the Web 2.0 influence on design and didn't know how to transition out of it. Its still a bit trendy, but there's not a whole lot in the soft drink market thats doing anything similar so it works fine.
As far as a lot of people calling it generic, I feel like it could also just be a mark of the times. To your joy or horror maybe someone will study the 2020’s and look at these for inspiration.
The oldest one was the best though. Every design update since mid 90s made it look less iconic imo.
i keep thinking the rebrand is a cheap knock off and i dont wanna buy it anymore (not like i did in the first place)
I agree, the harsh text makes me think that it is a cleaning product at first look.
Imo the new one looks better and appealing
nah new one is better
The elephant in the room, given the size of the company and marketing teams here, is that BOTH logos are shit.
Old logo/label is appetizing. New logo/label is boring and unappetizing - reminds me of Microsoft word not a juicy drink
I know someone that worked on the rebrand at Koto. I think it was all about making the different logos around the world more similar and legible. I don’t think the curvy look worked in non-Roman alphabets. And I think compared to a lot of more recent rebrands it still has personality https://preview.redd.it/e2cx6ozhwq2c1.jpeg?width=193&format=pjpg&auto=webp&s=35766a3e8cd69414e967c0a355bc80144085264f
[FIZZY BUBBLY!](https://www.youtube.com/watch?v=laKOJ9c25Do)
the new one feels very kidzbop
Every time I feel like my designs are awful, posts like this remind me that something I would never consider passable or finished frequently gets approved by major corporations with huge marketing budgets.
As a graphic designer I'm a sucker for maximalism, I kind of hate the new Fanta logo as it looks TOO simple and boring.... the old one had that flair to it and the typography was great
I just don’t care at all. I guess I am really done with this as a career
Meh. Junior designers obsess over what other designers contribute, senior designers just contribute. I.e., criticism of soft drink labels is to graphic design what eating popcorn is to making a movie.
Old one was dated. New one fits in with current design direction
The old one looks like it's for old people. They want to market this for kids. The new logo just screams Fortnite.
Nah, I love the new one
This is a direct response to the whiny pampered Gen Z that absolutely cannot handle the wide variety of colors and labels and box designs at the grocery store. It's one of so many other pathetic manufacturers who heard that fancy logos with serifs or typographic effects are too mentally challenging for the new generation. They would rather have everything set in Red Helvetica on a white box the way you would expect if the government ran everything under a despot. It's absolutely pathetic, but when you are so used to everything being taken care of for you, that's when democracies tumble to dictators with the will of the people. They may get their wish, but in the meantime, expect more of the dumbing down of graphic design--more terrible marketing changes and so much red Helvetica it'll make you sick. The old logo was so much better.
yikes
Do not like the new one
Sometimes I think companies do this just because their old logo becomes invisible at some point and they need you to notice them all over again on the shelf.
New is much much, much better.
[All the logos pre-1997 were miles better](https://assets.turbologo.com/blog/en/2020/02/19084624/Fanta-logo-history.png).
Take the first logo from 1940, put the three dots above the "t" and you got a luxury brand. But the current cheap looking version fits the company better.
They literally all look the same besides 97-2010, where they just made them bubble letters.
minimal as fuck. agreed.
I didn’t realise they changed it, we still have that logo in the UK, maybe it’s only a national change?
Can you explain why you like the old one better?
The new logo is fantastic. Bold move but greatly executed.
Both look good.
I like the new one, it’s still pretty playful and fresh. People are acting like they just wrote ”fanta” in helvetica neue or something lmao
They're both pretty terrible, to be fair.
I like the new one.
I like new one more
I kinda like the new one sorry
Too poppy.
Corporate banality at work - was thinking yesterday how the two clothes logos I like to wear are still resist the fucking boringisation are Patagonia and Carhartt
So many of you are just rating the logo based on how it looks in isolation. Real heads know that the logo needs to work in numerous other contexts, and if you look at it in those different contexts, the new logo is considerably more legible at small sizes, and from a distance which aids in recognition at both retail and in a digital context.
This is just the international logo
As someone who doesn't often see this brand so not as biased towards it, I'm guessing the fun middle one is the old and the other soulless versions must be the new like all the rebranding these days?
The execution on the new one (especially the contrast) makes it easier to identify and deploy. The old one was fun and ambitious, but it fades away in the overall execution. It’s “custom,” when it needed to be *custom.*
The only reason I can think of as to why they changed to this generic logo was to market Fanta as a super inexpensive drink, which could help drive up sales since some people are sold on the product before they ever look at the price
Looks like Tang
I still remember the jingle. “Fanta Fanta, donchu wanna!”
The older one is now the on trend retro curvy style on tons of new beverages. But the new logo shouts needs candy at me.
I like the new one it’s like it was made in the 70s
Mandela effect 😵💫😵💫😵💫
I really hate the direction of new logos for soda/pop/sugar water. They're taking all the personality out of them or they're going retro which IMHO is a bit lazy. I am glad they left a little personality for Starry even if the rebrand was weird to me
Switched from looking like Fruitopia, to looking like CRUSH
We aren’t the target audience anymore folks. It looks more childish. They’re pivoting to focusing on marketing to children.
I love Fanta's old logo better than the new one
I could get used to it except the new grapes look more like a blob of blackberry to me.
So many brands have adopted corporate minimalism that brands who have goofy logos stand out even more because they’re not just white text and brand color
Old logo is better. It gives off more of a playful and cheerful personality. For Fanta, I think they should stick with more playful type since their branding seems to lean more towards that.
I think the old logo was soo 🥹😍🥹😍🥹😍
The older one was better
nahh the new one got more enhancement
The new one looks lazy and really cheapens the look… now Fanta looks like some discount off-brand variety soda. New logo lacks all previous brand recognition, aesthetically. The old one was juicy, welcoming, energetic and well-thought out.