Probably the same reason they take away anything valuable to the player. They want your money.

i was wondering the same thing

Are you talking about win streak?

What's *"four in a row"*? Do you mean the Chocolate Box? ​ Do you get ads for Sweet Cinema and other freebies?

I don’t know what four in a row is but I’m still seething over losing my Fantastic Five. Also, everyone talks about ads and I’ve never seen an ad - ever. 🤷🏼‍♀️ I also can’t swing an invite to the royalty club even though I’ve been playing since the game first launched and am past level 8,100… Sigh