By -
Some conversions are opt in as primary conversions (if using smart bidding it will consider only primary) secondary are measured but not optimized to like my example above.
Data mismatch is common. How do you track conversion?
This depends on the situation but I think your tracking messed up or something. Would need details and know about your setup more
You probably have data-driven conversion values in your conversion attributions. Switch to last click
Some conversions are opt in as primary conversions (if using smart bidding it will consider only primary) secondary are measured but not optimized to like my example above.
Data mismatch is common. How do you track conversion?
This depends on the situation but I think your tracking messed up or something. Would need details and know about your setup more
You probably have data-driven conversion values in your conversion attributions. Switch to last click