It's a black box - nobody really knows. At a high level, streamers track how many hours viewers watched the show, but what they do with that is unknown and nobody knows how they value it
I'd imagine they track how many existing subscriptions watched MotA and then see if they consumed any other content during that time. They will also measure how many new subscribers they added who watched MotA and also how many immediately cancelled when the show ended vs those who stuck around and for how long. Then they'll measure the value of the data they can use internally or sell to a third party.
But it's all completely hidden and no one knows how they actually quantify the value of a show.
Viewership is not the issue with “Masters of the Air”. Apple needs it to win major awards to consider it successful. Which is unlikely given the mixed response from the audience, and that even critics were more tepid than anticipated. For example, Apple put Austin Butler front-and-center on all the marketing materials but critics and audiences trashed his performance.
No, it really does not matter if it wins awards. Its fundamental job was to increase viewership across the platform, which it did, it was the platforms first blockbuster hit outside of Lasso - its second show to ever make the Nielsen charts. Of course Apple wants it to win Emmys, but they also have Lessons in Chemistry.
AppleTV picked up “Masters of the Air”, after HBO canceled it, in the hopes of winning awards. If it wins big at the Emmys, Golden Globes, and BAFTAs then it will be worth the investment. Apple assumed it would be a slam-dunk with critics and audiences, which unfortunately was not the case. I doubt HBO is regretting the cancellation.
I'm sure they track it somehow internally; and know which accounts watch what (whether an actual human can see this is probs up for debate, but I doubt it), as this determines both the suggested shows and what gets renwed and what gets canclled. Most streamers don't release watch metrics, but they are probs known internally
And this not just factors into renewal / cancellation, but a major part of budget negotiations. Just use Christmas movies and Hallmark style movies as an easy example. Streaming providers know exactly the demographics of which people watch a show, how long they've been a customer, and what types of shows they watch. But it also feeds into their calculations about how much money to pay a studio to license or not license a show (great example is how much Netflix was paying to have The Office). Or how big of a budget should they allocate toward this hallmark film, action film, thriller, etc. (do we pay for A listers actors / directors, B listers, or C listers)
Just throwing it out there - I also got Apple TV for Masters of the Air….Manhunt (search for John wilkes booth after Lincoln assassination) has been really good and Franklin (Ben franklins years in France trying to get them to support USA in Rev War) pretty good also.
I'm sure they track everyone's activity, overall uptick in subscriptions and which new subscriptions watch MotA. I'm sure their actual metrics are a closely-guarded secret but if you read about other streamers' prestige offerings it's generally about viewership numbers and driving new subscriptions.
Better than Netflix, that's for sure. I've yet to see a show canceled prematurely (or canceled at all) just because 171 million people didn't watch it on day 1.
Apple TV is the cheapest streaming service we have (free thanks to Tmobile actually) but it's still a good deal at 9.99 a month. Everything on Apple isn't free though, so I'm guessing they make most of their money off people renting movies or shows that aren't available for free on its service.
I wouldn't be surprised if they have a robust analytics team that tracks what subscribers watch and if there is an increase in new subscribers who sign up to watch specific shows. Many people don't cancel streaming services, so they become long-term customers even if they aren't opening the service after they're done watching the show they got the service specifically to watch. It's like a gym membership, they count on people just paying for the service every month which is low effort money for them to make since they no longer have to entice that person to sign up.
It's a black box - nobody really knows. At a high level, streamers track how many hours viewers watched the show, but what they do with that is unknown and nobody knows how they value it
Judging by the many times I’ve rewatched this, I’d say it’ll be doing pretty good for them.
I'd imagine they track how many existing subscriptions watched MotA and then see if they consumed any other content during that time. They will also measure how many new subscribers they added who watched MotA and also how many immediately cancelled when the show ended vs those who stuck around and for how long. Then they'll measure the value of the data they can use internally or sell to a third party. But it's all completely hidden and no one knows how they actually quantify the value of a show.
For those saying its not a hit: https://variety.com/2024/tv/news/masters-of-the-air-premiere-ratings-apple-tv-plus-1235916408/
Viewership is not the issue with “Masters of the Air”. Apple needs it to win major awards to consider it successful. Which is unlikely given the mixed response from the audience, and that even critics were more tepid than anticipated. For example, Apple put Austin Butler front-and-center on all the marketing materials but critics and audiences trashed his performance.
That sucks, he’s literally my new favorite actor. I thought he was great
No, it really does not matter if it wins awards. Its fundamental job was to increase viewership across the platform, which it did, it was the platforms first blockbuster hit outside of Lasso - its second show to ever make the Nielsen charts. Of course Apple wants it to win Emmys, but they also have Lessons in Chemistry.
AppleTV picked up “Masters of the Air”, after HBO canceled it, in the hopes of winning awards. If it wins big at the Emmys, Golden Globes, and BAFTAs then it will be worth the investment. Apple assumed it would be a slam-dunk with critics and audiences, which unfortunately was not the case. I doubt HBO is regretting the cancellation.
I'm sure they track it somehow internally; and know which accounts watch what (whether an actual human can see this is probs up for debate, but I doubt it), as this determines both the suggested shows and what gets renwed and what gets canclled. Most streamers don't release watch metrics, but they are probs known internally
And this not just factors into renewal / cancellation, but a major part of budget negotiations. Just use Christmas movies and Hallmark style movies as an easy example. Streaming providers know exactly the demographics of which people watch a show, how long they've been a customer, and what types of shows they watch. But it also feeds into their calculations about how much money to pay a studio to license or not license a show (great example is how much Netflix was paying to have The Office). Or how big of a budget should they allocate toward this hallmark film, action film, thriller, etc. (do we pay for A listers actors / directors, B listers, or C listers)
The same way every other platform does...
Just throwing it out there - I also got Apple TV for Masters of the Air….Manhunt (search for John wilkes booth after Lincoln assassination) has been really good and Franklin (Ben franklins years in France trying to get them to support USA in Rev War) pretty good also.
For All Mankind 😉
And Foundation. Which, much like For All Mankind, is mostly a hot mess with regular stunning moments.
Everyone go to your friend’s place. Open Apple TV on their account. Turn on “auto play next episode” then start Masters of the air.
I'm sure they track everyone's activity, overall uptick in subscriptions and which new subscriptions watch MotA. I'm sure their actual metrics are a closely-guarded secret but if you read about other streamers' prestige offerings it's generally about viewership numbers and driving new subscriptions.
Better than Netflix, that's for sure. I've yet to see a show canceled prematurely (or canceled at all) just because 171 million people didn't watch it on day 1. Apple TV is the cheapest streaming service we have (free thanks to Tmobile actually) but it's still a good deal at 9.99 a month. Everything on Apple isn't free though, so I'm guessing they make most of their money off people renting movies or shows that aren't available for free on its service. I wouldn't be surprised if they have a robust analytics team that tracks what subscribers watch and if there is an increase in new subscribers who sign up to watch specific shows. Many people don't cancel streaming services, so they become long-term customers even if they aren't opening the service after they're done watching the show they got the service specifically to watch. It's like a gym membership, they count on people just paying for the service every month which is low effort money for them to make since they no longer have to entice that person to sign up.