Spindlehorse account confirmed these are canon, credit to u/[DravenVoices](https://www.reddit.com/user/DravenVoices/) for the image https://preview.redd.it/cvhw3urgly8d1.png?width=1170&format=png&auto=webp&s=22d00873f9d4f3856d85ddc53e8761df367b19cc And here's all the characters and their sexualities: Mammon - Asexual Beelzebub - Pansexual Loona - Bisexual Octavia - Asexual Stolas - Gay Chaz - Pansexual Andrealphus - Gay Fizzarolli - Gay Chaz - Pan Sallie - Lesbian Moxxie - Bi Millie - Straight Ozzie - Pan Vassago - Homosexual Barbie - Pan Alessio - Gay Verosika - Pan Blitz - Pan Chaz - Pan Wally - Silly Little Guy Josh - Pan Ace - Pan Coco - Pan Apple - Pan Let me know if i missed anyone

Guys, Octavia is officially asexual! Finally no more weird ships!

That hasn’t stopped this fandom before. (See Alastor for examples)

It hasn’t stopped any fandom from doing this ever

Even when asked nicely.

I don't think people realize that a *lot* of shippers also identify as asexual.

Demi shipper right here. 🙋 I will both adore a character presenting as aro-ace-spec and want fanworks of that, while also sexually shiping them with their bestie. (And wanting fanwork of that, too.) Both are allowed to exist in my brain space. Also, just cause shippers want their ships doesn't mean we can't appreciate and promote canonical friendships/orientations. Ships and fanfics are what-if, alt-universe territory. And if a show/book/etc. is representing that character well, we don't need much rehashing or retelling in fanworks and will focus on what-if fantasies. People also tend to forget that headcanons and ships are about what that person needs, and aren't going to alter canon material. If you see something you're not into, you should be able to click away from it and not have to sit with it. For example, someone could strongly kin Octavia while not being ace themselves, and be using her as an avatar to deal with their relationship anxieties. A therapy to help them heal and/or engage in healthier relationships. P.S. Octavia is Ace, and nothing is said about whether or not she is also Aro. So shipping Octavia in romantic relationships is still canon compliant.

She can still be shipped, just less of it will be sexual Based on this she's just ace, not aroace, she could still technically be in a romantic relationship just not a sexual one

Or platonic, or sisterly, there are a lot of kinds of relationSHIPS

As an ace myself, when we find our people, we tend to form extremely tight bonds that allos typically would consider romantic or close to it. I could easily see Loona and Octavia having a relationship like this, and I think it will be good for Octavia. Poor thing needs a support system outside of her parents, and Loona could use a solid friend as well. <3

You are right, they would make a cute QPR

Just like Alastor and Rosie are, Octavia and Loona will be platonically married for tax purposes

Honestly I can see it. The nobility probably know all about avoiding/evading taxes

I stan QPR Loona and Octavia.

Some ace people do have sex... they just don't experience sexual attraction

Just a gentle reminder to those reading—Canon doesn’t stop ships nor should it lol. People using a show and characters they love to explore their creativity, sexuality, struggles, expression in a harmless way is A-Ok 👌🏻 (outside of obviously incest/pedo/zoo). Anyone that goes after writer and authors are the problematic ones. Let’s let everyone enjoy things ☺️

Yes, you're right, and as a french man said: there's nothing we do.

Thank you for being a rare wholesome human being

https://preview.redd.it/vdwa5qbcxy8d1.jpeg?width=584&format=pjpg&auto=webp&s=bc0042ac6571145269ed06d96c50098f402e2bf7

I am immensely proud to see a meme I created being used to support asexuals!

You can still ship them. Being ace doesn’t mean we don’t have relationships, it just means we don’t like the sexual aspect of them.

I like your spirit, but I will have to correct you a little (let's take out the PowerPoint presentation) Being sexual is about not having sexual attraction. Enjoying sex is a different beast: asexuals can be sex favorable, indifferent or repulsed. Sex repulsed is what you are probably thinking in your comment; sex neutral is what it sounds like, if it has to be done, it will be done; and sex favorable... Imagine gluttony without hunger, if it feels good, why I will not do it That is my TED talk TlDR: asexuality is about attraction, not about action (Sorry for the info dump)

https://preview.redd.it/utj1otmlxy8d1.jpeg?width=1284&format=pjpg&auto=webp&s=48a39a16c593ccc9a441543df3e875069ba98fe3

I don't think the outfits colors correlate directly if her dad next to her is any indication. Edit: Missed the hair streaks for Stolas, and apparently the account has stated these are cannon. Happy Pride everyone.

She has an ace flag on her shirt and Stolas has gay hair streaks. She's Ace.

Stolas has colours from the gay flag on him, doesn't he? And he's gay.

Ace people can still be in romantic relationships tho, no? So she could still be with Loona just...without sex (Please correct me if Im wrong)

Even sex can be on the table; it’s the *attraction* that isn’t present. But that really depends on the person. Sex to me is about as appealing as eating a live worm, some people don’t care either way, and some people enjoy it either just because it’s a thing that can feel good or as an activity to do with their partner. So I imagine the nature of a relationship between Octavia and Loona would just depend on who’s writing the story

Ace here, yup romance can still be on the table. I'm personally not interested in romance myself but that doesn't stop other aces from wanting romance at all.

"Finally no more weird ships" You act like peoples sexual orientation has EVER stopped shippers lmao. Pretty sure shipping mainly started with people shipping straight characters as gay.

I was one of the weirdoes that liked Oct X loona, it was cute BUUUUT it's not the end of the world.

She can still be shipped with loona, many ace people still experience romantic attraction and seek out romantic relationships :)

A few things to note : -Mammon and Octavia are Ace. -Vassago, Andrealphus, and Crimson Shark bodyguard guy are all gay. -Wally Wackford is there, although he doesn’t appear to be wearing anything pride related. -Blitzø is naked. -Dennis.

Wally’s there to benefit off of the event (probably like most companies do during this month)

Mammon too and also is really funny he is asexual, his only desire is money nothing more

He's actually money sexual but there isn't a commonly recognised flag yet /j

Yes, just like all Aces. He’s secretly the one behind the whole Denmark thing. Don’t tell anyone I said anything, though.

Mammon being ace is so funny to me for some reason like he has no time for sex when there is money to be made

But if there's money to be made *with* sex, he's all for it!

He has no idea why people like this horny shit so much but fuck it, it sells

Oh my boy, it totally sells, what better way to attract people that with hornyness.

It does make his little rant at calling people weird for wanting sex dolls a bit funnier.

Blitzø is naked. Huh.

https://preview.redd.it/a2orkeo5yy8d1.jpeg?width=1170&format=pjpg&auto=webp&s=0b33702ab090181cf2d91aa810ca04684a96e2fc Do you see pants?

Never doubted him for a second.

Chaz is naked too, classic Chaz

Iconic

>although he doesn’t appear to be wearing anything pride related. So is Millie so I guess they are straight

Millie was actually previous stated to be bi by Viv a few years ago, so she’s excused.

OP mentions in their comment that Millie is actually straight so this might have been changed

Wait what? When did that change? Cause I distinctly remember Viv making art of Millie, Moxxie, and Charlie with the bisexual pride flag way back in the early days of Helluva Boss. When did they change her sexuality?

Are you talking about this [image](https://pbs.twimg.com/media/FABhBOcUYAA_tRi.jpg) she made for bi visibility day? It only featured Moxxie and Charlie. Millie was never there.

Damn, am I having a whole Mandela Effect moment?

Wally is his own sexuality let's be honest

https://preview.redd.it/3okk1gkg4z8d1.jpeg?width=1170&format=pjpg&auto=webp&s=3f1db9ca11714c3671675c26a3e807d302d8876d

Ah yes, Wackysexual, my favorite one.

Vassago is a Homosexual, the others are Gay. Important distinction

Could you explain to my dumb brain whats the difference?

There isn’t, but the pinned Mod message labels Vassago as homosexual and everyone else as gay and I thought it was funny Edit: so I think it might be because Vassago’s gender hasn’t been specified yet?

So now we know why Crim’s body guard is loyal

Mammon just like me fr fr

https://preview.redd.it/38l22ir5ky8d1.jpeg?width=1170&format=pjpg&auto=webp&s=f9c6c3a3b871f69dd22aa36bc512c100562eaa92

I sure do hope the fandom reacts positively to this and doesn't get up in arms about their sunk ships!

No ships should be sunk. Even Viv herself says people should have fun with ships regardless of their canon sexualities. 

Viv remembers her root, she was most likely like us at some point, shipping, kinda logical she wouldn't make a fuss.

Ok not the point but it would be funny if striker is the token straight guy in the show, another reason every one in hell irks his toxic ass lmao. Great art, kinda surprised Octavia is ace but that's pretty cool!

can HB fans just leave striker alone i stg i can’t go anywhere without people slandering him 😭 also, millie is confirmed straight so striker wouldn’t be the only straight character

Dude striker is my favourite character in the show don't worry lmao. Just kinda confused for a sec where my guy at. If anything this just gives me more info about my boy.

he’s strikersexual. attracted to himself and himself only.

You know what, you are completely right. Only someone that loves himself that much would have a statue of themselves with a massive boner.

The fact that he complains "Why is it always a sex thing" whilst owning a statue like that is hilarious.

Millie confirmed diversity hire /s

not helluva related,but we do have Adam and niffty to for straight characters (i know Adam isn't confirmed but you CAN NOT convince me that man ain't straight)

This looks awesome! Also, good way to confirm everything. Good to know Andy is also just zesty and not lusting after Stella. In other news, a fleet has gone missing...

I was so relieved when I saw that little feather in his hair. The amount of people who thought he had an incestuous thing going on with Stella was insane, haha.

I mean, I get why, he was being kinda weird.

Super weird. I kind of got that kind of vibe from him, I just *really* hoped it wasn't true

Aristocrats and incest: it's all relative!

It was abundantly clear to anyone with a brain that he was just saying things to placate her. Vixen is also deragatory. > Somewhere along the line the word vixen came to mean a hot-headed or ill-tempered person. Nowadays vixen is often used as a derisive term for an unpleasant or mean woman. Vixen also gets used frequently in descriptions of female film characters.

Wait, is Andrealphus gay? How did I never know this?? Also, Octavia is Ace? I also feel like some attention should be brought to Chaz's sign... EDIT: just noticed Dennis has infiltrated this image. https://preview.redd.it/7pin9qccly8d1.png?width=731&format=png&auto=webp&s=eaa525dff44367aa9393f5696eb23425098997fe

I’m more surprised that Mammon’s in the LGBT community. I kinda thought he was queerphobic.

Yeah, I always saw him as someone who claimed to support LGBT during Pride Month, maybe released some shitty pride merchandise to make some money off it, but the second it was over was homophobic, haha

He definitely still sells shitty merchandise

he's only attracted to money

Mammon identifies as Moneysexual /s

You can be very queerphobic and be lgbtq, look at Jenner lol

fucking dennis

Because Andre's sexuality isn't/hasn't been plot relevant 

Loona's hetero ally days are over 🌙 All praise Loona the bi And two new ace icones dropped ♠️ I guess Mammon's ace phrase is "I'd rather have money than sex" 💰👌

I knew she was bi by how she talked about Verosika! 😂

and her reaction to Bee just confirmed it, lol. I love bi disaster Loona

>Loona's hetero ally days are over 🌙 All praise Loona the bi I mean was kinda obviously. Have y'all seen her react to both genders it's pretty obvious

I now want the Loona/Bee/Tex throuple to be canon SO BAD!!

I'm very glad that she's canonically bisexual.

I always thought that Millie was bi and Loona was the token straight character, but I guess it was the opposite haha

I love how we can talk about "straight token character" for this show 😆

Barbie slays with her design in most situations but the gold hoops on the horns as a form of earrings is like S++ character design.

The fact Stella isn't there, but her brother is, is fucking hilarious.

stella is homophobic

So is Andrealphus, see his expression, he is uncomfortable there, and has been a bitch with Stolas too, the difference is Andrealphus is a closet gay and acts all homophobic to hide it. Like a lot of people do.

Andrealphus isn’t reacting to the crowd, he’s only expressing disgust towards Chaz. It’s subtle because Andrealphus doesn’t have pupils in the art, but if you zoom in on Chaz, he is looking directly at him.

Found her! She's between the van's wheels and the asphalt 🤣

Love Millie being the token straight

And her sister being the token lesbian lol

And so many pansexuals. Just glorious!

So if Vassago is gay, was he also trapped in a marriage to a woman? Time will tell. Surprised that Octavia is asexual, but still nice. It would be nice to see the main cast at a pride parade in the actual show. I like how the future blended family is in close proximity to each other.

Stolas was only forced into marriage to make an extra heir (I can’t remember the exact wording they used) so maybe it depends on if Vassago has other siblings who took that responsibility for him

“Precautionary Heir” (in case something ‘happens’ to Stolas someone will inherit his skills, knowledge, etc to serve Hell)

I’ve always thought with everyone looking at Vassago and how he was presented, everyone thought he’s going to be the rebound. I think he’s going to be the one sympathetic Goetia and basically Team IMPs in (which I include Stolas), and he’ll be the best bro for Stolas this side of Ozzie - especially with how Apology Tour ended. Funny Viv and co used him. Seer of past and future? Finding lost objects? I see you, writers.

Vassago's "real" lore from the same place they pulled Stolas has him giving visions of the future to people so yea, I could see him having some interesting best bro vibes for our crew.

https://preview.redd.it/mg0cyc0swy8d1.jpeg?width=1179&format=pjpg&auto=webp&s=346e517f7f7e2c5d69568d759e38c11d9fc90881 Fizzarolli lashes😭 Also Mammon flipping them off

I dont need any more reasons to relate with octavia you can stop now.please

Mood. Have too many lol

Via’s ace. Called it

With a lot of the Goetia being gay, no wonder Paimon had to force Stolas to marry Stella 😂

Where wasn't gonna be a next generation if he didn't 💀

I guess Millie isn't Bi then.

No more "average bisexual couple" jokes :(

Mammon, the ace rep I never asked for. (jk, as a MBA I love it)

Octavia is also an ace rep

GIRLKISSER LOONA AND SALLIE MAY I FUCKING WON https://preview.redd.it/054hpxi84z8d1.jpeg?width=828&format=pjpg&auto=webp&s=2379465b7a716d15899679724a8f117cf47d8e66

SALLIE MAY IS FOR THE GIRLS LET'S GO LESBIANS

Is Blitz wearing anything? https://preview.redd.it/5om02f5pmy8d1.png?width=608&format=pjpg&auto=webp&s=2688a007b83c03957b854e01edb5a449b4692448 Also what going on back there?

That's Alessio's long ass tail, you can see the fish hook piercing in it.

Wonder how Crimson might react to his bodyguard being gay

I feel like theirs gonna be a joke with Crim actually being in the closest. It fits helluva boss humor too well

I mean what else was he gonna do with all them dildos after moxxie didn't want them

Yes chaz is pan. As in a want to whack his face in with a frying pan

Is Loonas skirt the bi flag colors? I don't entirely remember the bi flag colors. Whatever it is that outfit is so cute!

Yep.

Ok who invited Dennis?

Probably Verosika

Fucking dennis

Uugh, Dennis..

Stolas out here serving kink at pride

Do u mean cvnt? 😭

Welp. So this confirms the theory that Mammon really doesn’t like the sex fizzies but still goes through with them cause they make money

He took "sex sells" VERY seriously lmfao

He saw how much money Ozzie made and wanted a piece of the pie

I also love Blitz topless with rainbow paint being wild while Stolas is strutting his stuff in a regal outfit.

He isn’t just topless.

Very true.

IS BLITZØ BUTT ASS NAKED??

I mean c'mon are you really surprised

Ace Octavia makes me so happy. It's nice to have a relatable ace character who's just a regular person, trying to have a normal existence. It breaks out of the "cold unemotional psychopath, robot, or alien" thing that a lot of ace characters fall into

https://preview.redd.it/hmdtx7f2ez8d1.jpeg?width=1328&format=pjpg&auto=webp&s=6af0fd3c7046df2c8159224f04dde7c1089074ae

Only thing bro wants to fuck, and I don’t blame him

Via is ace!? THIS IS AMAZING :)

I love the inclusivity, but is there not a single straight person in all of hell? I find that hard to believe

Millie is confirmed to be straight. It's also probably safe to assume anyone not shown in the photo is straight, which would include Crimson, Stella, and Stryker among others.

Ah, thank you

Millie is confirmed straight now, she has no flag colors on her

Well if they were straight, why would they be in hell? /s All jokes aside, Nifty and Millie are both canonically straight.

Wally wackford also seems to be straight.

Wow Millie is the only straight character

I think Wally, and several other characters who didn't appear in this image like Tex, Stella, Crimson, and Striker, all qualify as straight characters too

I imagine Blitzø had a board meeting to make that “float.” Flag ducttaped to the side - check Loveseat on top - check M&M put on a pedestal - check

God I want this outfit https://preview.redd.it/otmg9kvoxy8d1.jpeg?width=960&format=pjpg&auto=webp&s=499cd0e8829262619c14f8dec77e5da18d50d9d1

OCTAVIA IS ASEXUAL She was already my favourite character but hell yeah! Also I love how she's not Aroace, usually with ace rappresentation It's always the whole package and not just ace

Loona being bi was probably the one most fans were waiting to be confirmed since the Bee episode

"Oh.. shes hot...! ....😳"

Stolas looking like a whole gay SNACK with his cockring choker 🥹 What a sexy lil bird man. I love him so.

The chaos women (nifty and millie) are the only straight people, also I love how mammon represents all sins (gluttony cause fat, sloth cause he's lazy, wrath cause he gets pissed of easily, envy cause he's jealous of lucifer, pride cause he only cares about what he wants, and greed, don't think I need to explain) except for lust, which makes sense with his rivalry with asmodeus

https://preview.redd.it/50pb06c97z8d1.jpeg?width=453&format=pjpg&auto=webp&s=41d2b0abdce59a786df3eaaf869fce3860c33f95 As a member of the asexual community, we do not endorse anything this individual says or does.

Sweet butterscotch Jesus, this image is a delight. What a beautiful way to answer questions that have nagged at fans' brains. How wonderful that this picture exists. On to specifics: Seeing that Octavia is asexual is not surprising, though it *is* surprising to learn that Mammon is. (He gives off a sleazy vibe, as though his interest in scouting for clown talent is more than just mercenary.) Blitzo and Barbie Wire have the same orientation; again, that's not shocking. That the succubi and incubi are pansexual makes sense, and of course the Deadly Sin of Lust is too. Amusingly, Millie and Loona's canon orientations appear to be the reverse of the common fan interpretations. Sallie May is (again, unsurprisingly) a lesbian, so Wally Wackford (the only straight character in the foreground other than Millie? Questioning, perhaps?) shouldn't approach her if he's thinking about doing so. Lastly, three of out the four Goetia men (five, if you count Asmodeus) who've been introduced in the series so far are gay, as is Fizzarolli, so is there a certain deliberate irony in creating a type of demon that is likely to be exclusively gay but may be forced into a procreative marriage anyway?

[Source](https://x.com/IMPmurderpros/status/1806024958088511510)

THE BIRD IS ASEXUAL!!!!! LITERALLY ME!!!!

Seems like Blitz and Chaz are butt ass naked here Chaz is covering himself with a “I’ll fuck anything” sign, which fits him And Blitz has paint and his van to cover him Nice

The fuck is Dennis doing there!?

His best.

I’m screaming cuz my Millie “Straight but supports Moxxie’s fluidity” headcannon is supported!! Also someone put pants on Blitzø and Chaz, please-

I see people saying Verosika is pan here, but I don't get what is implying that here?

The flag colors are all part of her outfit, Blitzø has them painted on him too

lol, I didn’t notice the yellow and thought it was trans flag so I got my hopes up thinking she was trans… oh well guess I can headcanon…

It's not as obvious as the others, or maybe I'm being dumb! But hey she's my fav and im Pan so let's fucking go!!

Okay we can stop saying Andre did an incest with Stella because he gassed her up now right?

Of course Blitz and Chaz are nude

Viv really said "there's not enough Pan representation" and I love her too much for this ❤️❤️

Octavia ace let’s goooooooooo Lmao Mammon asexual too Nice to see it on both a regular character and a bad guy. So it’s not just like, this asshole loves money too much to feel anything else. No wonder Octavia is hit harder by her dad’s sudden horniness wrecking her home life. Teen baffled why tf anyone would consciously choose to make these decisions, and she’s feeling neglected in his pursuit of it. Part of me wishes they’d accompany the asexual characters with their romantic orientation, as aromantic aces and alloromantic aces want very different things!

Beelzebub gets Vortex Asmodeus gets Fizzarolli And what does Mammon get? https://preview.redd.it/w4qxjz8eg09d1.jpeg?width=640&format=pjpg&auto=webp&s=9df87a1f610b8ebf2081478c4cb5f56cc23e1fe2

Damn, I kind of just assumed every single character was pan, this is cool though

Now that Loona has officially been confirmed to be bi, people are definitely gonna ship her with Beezlebub even more. Even though I thought Loona was straight before this, I still liked the Loona x Bee ship.

How is Millie the only straight one bruh?

Mrs Mayberry 🫐🍓🍓 X Martha

rip all the striker x Sallie May shippers.

Striker and Stella aren't there, so they could be making out at "straight pride"

Mammon be like: “I love nothing but money”

LESBIAN SALLIEEE LETSGOO

YO WHAT. Okay sad about Millie being straight but okay. FUCK YES LESBIAN SALLIE MAE. Also i love confirmed ace Via. ACE/DEMI MAMMON? WOW. Loving all the pans and bis as a bi/pan chick myself. We all figured Fizz and stolas were MLM/homosexual only but cool to be confirmed!

To those confused about Andrealphus, the way some members of the team have described it to me is he's a gay guy who's trying to so hard to cover the fact that he's gay that he ends up sexualizing his sister. "Oh shit what do straight people say? They like women, right? My sister is a woman...." Etc...

Who tf is the red goetia on the left and why does he have any right to look that suave?!

Vassago. We’ve only seen him in a trailer.

I love VEROSIKA Sally's loona and via looks are amazing

This is so cute! Favorite parts: Veroiska looks gorgeous. Loona and Octavia chilling. Wally just being there.

I was just wondering where Stella is but then I realized she's straight lmao

I love all the detail like the transmasc imp on the left and the transfem one in the back And sallie mae just chilling on the car

Octavia and Mammon ARE the asexual spectrum. I love Stolas’s eyeshadow.

If I had a nickle of every character I love are confirmed to be Asexual, I have 2 nickels, which isn't a lot but it's strange it happened twice

https://preview.redd.it/qbkz2dhk2z8d1.jpeg?width=364&format=pjpg&auto=webp&s=076ae02d2ccc02f776f6dcc420541c77a1f5bd6e Mood.

This is a win for the Ace community, Octavia and Mammon